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SalesDNA: Decoding life science sales
SalesDNA: Decoding life science sales
Author: Harrison Waid
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Take your life science sales career to the next level with interviews and tactics from the best in the industry. We interview the top reps in the industry to learn what makes them so great. We talk to scientists to understand how they make decisions. We interview founders and leaders to share how they build successful companies. This show is all about helping you hit your quota and take your sales career to the next level.
Make sure to subscribe and share with your colleagues!
Make sure to subscribe and share with your colleagues!
77 Episodes
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We're doubling down on our YouTube content, so if you want to watch this video instead of listening to it, you can watch it on our channel here: https://www.youtube.com/@SuccessionBioBook a Strategy Call: https://www.succession.bio/ In this video, we go over the new way to use AI in life science sales.Follow us on LinkedIn: https://www.linkedin.com/in/nicholas-clare1/https://uk.linkedin.com/in/harrison-waidIf you liked this video, subscribe to our channel!
We're doubling down on our YouTube content, so if you want to watch this video instead of listening to it, you can watch it on our channel here: https://www.youtube.com/@SuccessionBioBook a Strategy Call: https://www.succession.bio/ In this video, we go over the best marketing strategies for life science companies.Follow us on LinkedIn: https://www.linkedin.com/in/nicholas-clare1/https://uk.linkedin.com/in/harrison-waidIf you liked this video, subscribe to our channel!
About SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?Heather Brownhttps://www.linkedin.com/in/heathermarybrown/Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.biowww.succession.bioAsk us anything: https://forms.gle/6cJJo7imyekPcwdEA
We're finishing off our women in sales takeover on a high! We get Jen's take on exactly what the buyer status quo is, how to structure your outreach to be more buyer-centric, and align your message to meaningful business goals. Between the laughs, there's lots of really valuable tips that you can act on right now, so get listening!Jen Allen-Knuthhttps://www.linkedin.com/in/demandjen1/About SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.biowww.succession.bioAsk us anything: https://forms.gle/6cJJo7imyekPcwdEA
This roundtable discussion included:Jessica Rietbrock - https://www.linkedin.com/in/jessicarietbrock/Sarah Farrow - https://www.linkedin.com/in/sarah-farrow-00b85237/Valeria Barattini - https://www.linkedin.com/in/valeriabarattini/About SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.biowww.succession.bioAsk us anything: https://forms.gle/6cJJo7imyekPcwdEA
Succession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?Jocelyn Foyehttps://www.linkedin.com/in/jocelyn-foye-7b99751/Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.biowww.succession.bioAsk us anything: https://forms.gle/6cJJo7imyekPcwdEA
Here is the presentation I gave at ELRIG on Monday Oct 20, 2025.Watch it on YouTube: https://youtu.be/5-Y7eW_Od7EIt covers 6 workflows for using AI right now1: Prospecting Messaging2: Meeting Follow-up3: Account Research4: Data Enrichment & List Building5: Inbound Lead Follow-up6: Creative Ways to Stand OutIf you or your company want help implementing any of the concepts, reach out to us: https://www.succession.bio/
We continue our Women in Sales interviews with this conversation with Aimee EgglesfieldAimée Egglesfieldhttps://www.linkedin.com/in/aim%C3%A9e-egglesfield-4885b9193/Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bioAbout SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?www.succession.bioAsk us anything: https://forms.gle/6cJJo7imyekPcwdEA
October is Women in Sales Month and so Nick and I have passed the mic over to Jess and Divya who will be interviewing a number of different women in sales.Jess Evans: https://www.linkedin.com/in/jessica-h-evans/Divya Puri: https://www.linkedin.com/in/divya-puri-884742214/ Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bioAbout SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?www.succession.bioAsk us anything: https://forms.gle/6cJJo7imyekPcwdEA
Top takeaways - Challenges going from sales to founder- Hiring the right talent and enabling them- Working with different types of customersMatej Metkovichttps://www.linkedin.com/in/matejmetkovic/Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bioAbout SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?www.succession.bioAsk us anything: https://forms.gle/6cJJo7imyekPcwdEA
In this episode we break down the Anti-Sales playbook and all the the things you shouldn't do in sales. Then we also bust some myths you probably hear touted as great advice.Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bioAbout SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?www.succession.bioAsk us anything: https://forms.gle/6cJJo7imyekPcwdEA
Adam Peadhttps://www.linkedin.com/in/adampead/Adam's Newsletter: https://quietimpact.beehiiv.com/subscribeFree Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bioAbout SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?www.succession.bioAsk us anything: https://forms.gle/6cJJo7imyekPcwdEA
This episode is all about sales coaching and how to improve your team's skills.Sai Guduguntlahttps://www.linkedin.com/in/sguduguntla/Check out Hyperbound: https://www.hyperbound.ai/Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bioAbout SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?www.succession.bioAsk us anything: https://forms.gle/6cJJo7imyekPcwdEA
Jess Evans recently joined the Succession team so we had her come on and share her thoughts on the state of outbound sales, AI, and automation before she got too into the weeds with all the crazy stuff we work on internally.You'll be seeing a lot more content, tips, and episodes from Jess as well so be sure to follow her on LinkedIn.https://www.linkedin.com/in/jessica-h-evans/Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bioAbout SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?www.succession.bioAsk us anything: https://forms.gle/6cJJo7imyekPcwdEA
Angie Schwabhttps://www.linkedin.com/in/angie-schwab/Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bioAbout SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?www.succession.bioAsk us anything: https://forms.gle/6cJJo7imyekPcwdEA
The fastest and easiest way to get more pipeline is through referrals! But most reps miss this opportunity or aren't sure how and when to ask.This episode covers all of that!Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bioAbout SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?www.succession.bioAsk us anything: https://forms.gle/6cJJo7imyekPcwdEA
If you don't have a quantitative way to identify and prioritize all the accounts in your territory, this will be a good one to watch!Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bioAbout SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?www.succession.bioAsk us anything: https://forms.gle/6cJJo7imyekPcwdEA
Should you actually give up prospecting in the summer? We share our thoughts in this short episode.Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bioAbout SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?www.succession.bio
Nick joined a week long hackathon to learn about AI and how he can better leverage it in his day to day work.Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bioAbout SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level?www.succession.bio
This was a live webinar we held in May 2025.Watch it on Youtube instead: https://youtu.be/Nf5VwS3joJUKey components of successful cold outreach:- Deliverability (separate sending domains, avoid tracking opens/links initially)- Targeted list building- Problem-focused and personalized messaging- Consistent multi-channel follow-upDiscussion included tools for list building and email validation.Identified immediate actions to improve cold email effectiveness.Addressed questions on personalization, follow-up timing, and HubSpot deliverability.Join the waitlist: https://gxxvazdj5gh.typeform.com/to/hSi8mI1H





