Scale to Sale: Stories from Salesforce ISV founders

In this episode, Taylor Lint, Founder & CEO of Swantide, discusses her journey into the Salesforce ecosystem and the story behind Swantide. Swantide helps automate the setup and implementation of Salesforce. Organizations can connect Swantide AI to their Salesforce org and automate changes, debug issues, and ask questions. Think of Swantide as instant access to a 10x Salesforce admin. During this conversation, James and Taylor cover a range of topics. The key takeaways:Taylor p...

In this episode, James is joined by Lorenzo Frattini, founder and CEO of Clayton, who shares his journey into the Salesforce world and how he identified the need for his company. Clayton helps companies reduce risk and improve agility in Salesforce implementation programs. Clayton finds flawed code, written by humans or generative AI, twice as accurately as any code scanner. TakeawaysClayton helps companies reduce risk and improve agility in Salesforce implementation programs.Mark...

In this episode, Mark Robinson, founder of Kimble Applications, shares his journey in the Salesforce ecosystem. He discusses the need for a new system to manage professional services firms and how the Salesforce platform provided a solution. Mark highlights the challenges of adapting Salesforce CRM for the professional services market and the importance of building a brand outside of Salesforce. He emphasizes the need to qualify leads better and avoid excessive discounting. Mark also shares h...

In this episode, James is joined by Chris Federspiel, CEO and Founder of Blackthorn.io. Chris shares his journey in the Salesforce ecosystem and the challenges he faced as a bootstrapped startup. He discusses the focus on events and payments, the process of killing unsuccessful products, and the importance of finding product-market fit. Chris also talks about creating accountability without a board, effective marketing strategies, and the role of system integrators in their business. He...

Luca Benini, co-founder and COO of Native Video, joins James Gasteen to share his journey in the Salesforce space and the development of their video solutions. The conversation covers topics such as the challenges of bootstrapping, marketing strategies, pricing models, and the future of the Salesforce ecosystem. Luca emphasizes the importance of focus and specialization in industry and use case-specific solutions. He also highlights the role of AI and data in driving the success of CRM ...

In this episode, James is joined by JP Leggett, Founder and CEO at Squivr, one of the leading relationship management and account planning tools on the Salesforce platform.During the episode, JP shares his story of launching Squivr in a pandemic year through to scaling to over 120 customers to date. JP speaks of the value of referrals, building a robust partner network and the importance of deep-diving into verticals to achieve maximum impact. JP highlights how B2B marketing has transit...

In this bumper length episode, James is joined by Ian Gotts, CEO & Co-founder of Elements.cloud. Throughout the conversation, Ian shares invaluable insights into his journey of building a successful Salesforce ISV; from the importance of staying focused and avoiding diversions to the evolving landscape of the Salesforce ecosystem. James and Ian also explore the transformative impact of AI on the Salesforce ecosystem and how it is reshaping roles and processes. Discover the keys...

In today's episode, James welcomes Dieter Härle from Mirage Computer Systems, a recent addition to the Unaric portfolio. Mirage specializes in providing advanced Computer Telephony Integration (CTI) solutions tailored specifically for Salesforce. During the episode, Dieter shares insights into Mirage's two decade journey within the Salesforce ecosystem, including how he established strong relationships with Salesforce consulting partners to drive over 50% of their revenue. 🚀 Key Highlig...

In today's episode, James Gasteen sits down with David VanHeukelom, a 2x Salesforce ISV founder (Vana Workforce & Klient - both acquired), serial entrepreneur and advisor to a number of ISVs across the ecosystem.David shares his journey into the Salesforce ecosystem, emphasizing the importance of focus in the early stages of an ISV. From tackling challenges in product development to building a strategic go-to-market approach, David provides valuable lessons for ISV founders.The conversati...

In today's episode, James Gasteen sits down with Gordon Derk, Founder and President of Accountability Solutions who recently joined the Unaric fold.James and Gordon discuss how Gordon first arrived in the Salesforce space, the power of the AppExchange, building relationships with Salesforce Solution Engineers and why ISVs should be aligning to Salesforce industry-centric value propositions.If you are a Salesforce ISV founder with an interesting story to tell, we'd love to hear from you. Send ...

In today's episode, James Gasteen sits down with his fellow Unaric Co-Founder, Neil Crawford.James and Neil discuss Neil's journey into the Salesforce ecosystem, building a product in collaboration with your customers, the challenges of building a horizontal product and, in the early days, why it's important to prioritise existing relationships over chasing new opportunities.If you are a Salesforce ISV founder with an interesting story to tell, we'd love to hear from you. Send us an email to ...