Claim OwnershipA Golden Success with Lisa Macale
Subscribed: 0Played: 0
Subscribe
© 2024 A Golden Success with Lisa Macale
Description
Your Golden Success Starts Here
Welcome to our podcast, where we share raw, real, and honest accounts of crafting an authentically successful business. I'm Lisa, the founder of Golden Brands, a community and membership platform designed for ambitious solopreneurs navigating the rollercoaster of their early entrepreneurial journey.
Join me weekly as we dive into insightful business topics. From marketing strategies to work-life balance, we cover the essentials that empower you to take consistent, imperfect action. Our goal? To move the needle forward in your business and help you create your golden success story.
Whether you're looking for inspiration, practical advice, or a community that understands your journey, this is the place for you.
Here's to creating your golden success story.
Check out more at: www.goldenbrandsco.com | https://www.instagram.com/goldenbrandsco/
Thanks for listening!
20 Episodes
Reverse
Investing is going to be key to driving your business forward! In this episode, I dive into: Some of the big investments I've made on my business journeyA quick 3-step process for anyone ready to take that jump to start investing more in themselves and their businessWhy we need to be smart about taking riskIdentifying areas to invest inWorking on your money mindsetAlso, make sure to sign up for the FREE upcoming webinar 'Make more sales during a downturn - 5 cost-effective marketing...
Facing a slow period in business? Feeling frustrated with the lack of growth? In this episode, I'm sharing 4 key things you should focus on during a slow period in business so you can come out the other side seeing even more growth in your business! From surveying your audience to analysing data and building your network - we are diving into it all! Also make sure to sign up for the FREE upcoming webinar 'Make more sales during a downturn - 5 cost-effective marketing strategies' https:/...
18 months ago I had a massive fear of public speaking that I knew I needed to overcome! 2024 was the year I committed to moving past this fear and I took the jump to book our biggest event to date! Our Brisbane Conference happening in October. I truly believe that working on our speaking skills can have a profound impact across our whole business. It makes us a better communicator and it can help us to build trust and authority in our industry.In this episode, I share everything I have ...
Last week I decided to close our digital product shop the day after I launched it... In this episode, I unpack exactly what led me to that decision and why having a core offering is essential for me in this season of business. If you are trying to offer everything in your business and find yourself saying yes to things that don't feel in alignment for you - then this episode is for you! The podcast episode mentioned from Powerhouse Women to check out is here. Let's connect:Golden Br...
This is a very real, raw and honest account of what's been going on behind the scenes for me with Golden Brands. From feeling disconnected with myself, my husband and kids to making sacrifices for my business. I'm sharing a few of the things I'm doing to get back on track and to lean into my why, vision, and what's important. To avoid getting into the trap of complete burnout again! Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/go...
In this episode, we dive into three key strategies for gaining more visibility for your brand without breaking the bank! If you are struggling with generating sales for your business right now this episode is for you. Also make sure to check out Episode 9 + 14 to further dive into these visibility strategies. Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Download our Golden Success Path: https://view.flodesk.com/pag...
Ever wondered how brand-to-brand collaborations can skyrocket your business growth? Dive into our latest podcast episode where we explore the incredible potential of collaborations for small businesses. We'll delve into:Harnessing collaborations for business growthThe essence of brand-to-brand collaborationsIntegrating collaborations into your marketing strategyI've personally witnessed the transformative power of collaborations - from boosting brand awareness to generating leads and landing ...
80% of women in business don’t believe they are enough.You don’t have to be amazing at what you do, you just have to know more than your clients.And everything can be learnt. Remember we all start from zero - zero knowledge, zero skills, zero experience. You can't compare your first year to someone else's fifth year in business. I hope this episode inspires and motivates you to smash those big business goals and to keep moving forward in your journey. Let's dive into episode 13!Let'...
In this episode, we're diving into one of those hush-hush topics in the small business world: when and how much to pay yourself!I'm going to get really real and share my own journey, including why I chose not to take a salary from Golden Brands. It's all about getting real with money talk, because let's face it, we're all curious but hardly ever chat about it. So, buckle up for some honest, no-BS insights into juggling personal paychecks with business growth! Let's connect:Golden Br...
No one wants to have their business copied. Whether it's your business name, your designs or your logo and branding this is a common challenge we are faced with as small business owners at some point in our journey.In this episode, I share about my own experiences with having copycats in business and a 6 step strategy you can follow if this happens to you. It is common to feel upset and angry if this occurs but letting our emotions lead how we react is something we want to avoid. I hope you e...
We are back for Episode 10 and we are diving into doing all the things that make you feel uncomfortable but will have a profound impact on your business journey.Getting uncomfortable being uncomfortable! Let's step into the person we want to become TODAY to live our very best life. Manifestation Babe Podcast is mentioned here. Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram here.Whether you're looking for inspiration, practical advice, or a commun...
In this episode, we dive into the world of lead magnets – a crucial marketing tool for generating leads and growing your business.Points Covered: Understand what lead magnets are and why they're vital for your email list.Learn how to create lead magnets that solve problems, generate interest, and encourage action.Explore different types of lead magnets like checklists, ebooks, quizzes, and more.Tips on creating valuable lead magnets that entice people to share their email addresses.Where...
Welcome back to episode 8! In this episode, I'm answering your business questions! We are diving into everything from blogging, tips for starting out in business, investing when you're not seeing the return and how to start a podcast. During the episode, I answer your questions sent in via Instagram: Top Three tips for someone just starting out?How are you so open and honest and do you have reservations about sharing personal stuff? Value of Blogging in 2024?Thoughts about...
In this episode, we're diving into - selling a business. If you've ever considered selling your business or aim to do so someday, this episode is packed with my personal experiences and learnings from selling two different businesses.During the episode I cover: What's the End Game?: Ever thought about where your business is heading? I dive into why it's super important to have an end game vision. Spoiler: It’s not always about selling!My First Sale Rollercoaster: Selling Willow Tree Creative ...
This episode is a treasure trove of insights for anyone looking to launch a product or service, or just curious about the differences between launching and running sales. You'll walk away with practical tips and a clearer understanding of how to approach your next big launch.Here’s what we’ll dive into:Launch vs. Sales Period: Understanding the difference is crucial!Pre-Launch Mastery:Knowing Your Audience60-Day Launch StrategyCreating Hype and Quality LeadsThe Launch Phase:Creating UrgencySp...
Join me for episode 5 where I delve into my personal experiences and lessons learned in growing an Instagram audience, including what strategies to avoid and what truly works.Topics covered in this episode: My Journey with Instagram Growth: A look into the various strategies I've tried and advised against, such as following/unfollowing, buying followers, and using engagement tools.Rethinking Audience Growth: Why it's essential to question the purpose behind wanting a larger audience. Doe...
In this deeply personal episode, as I approach my birthday, I'm taking a moment for reflection and to share a story that holds a special place in my heart - the year I dedicated to raising a guide dog.In this episode, I cover: Reflection and Goal Setting: How I use my birthday as a time for reflection and setting visions, goals, and actions for the year ahead.A Personal Journey of Impact: Delving into my experience of raising a guide dog and the profound impact it had on me persona...
Welcome to Episode 3 of the Golden Brands Podcast! Today, I’m sharing every single marketing strategy I’m investing in to grow Golden Brands in 2024, along with insights into what worked (and what didn’t) in 2023.Key Points Discussed:Meta Ads: Running two campaigns at $20/day each, with plans to increase the budget during sales periods.Events: Investing $40k in the Conference and around $3k for an Auckland event.Content Creation: Budget of $2000 for a new brand shoot and stock images, potenti...
Welcome to Episode 2! Join me, Lisa, as I take you on my personal entrepreneurial journey - from the highs of wedding planning success to the challenging yet fulfilling road of starting Golden Brands.This episode is an honest reflection on the challenges of offering too much, the pitfalls of closely following competitors, the importance of growth at a manageable pace, and why being true to your unique business vision is crucial. Whether you're a budding entrepreneur or a seasoned busines...
Welcome to the very first episode of the Golden Success podcast! Join me, Lisa, as I take you on my personal entrepreneurial journey - from the highs of wedding planning success to the challenging yet fulfilling road of starting Golden Brands. In this episode, I open up about the real, raw, and honest experiences of running four different businesses, the lessons learned, and how a psychic's vision led to the birth of Golden Brands. This is a story about overcoming challenges, embrac...
Comments
Download from Google Play
Download from App Store
United States