Make That Money with Nina Tulio

1- Welcome back to season 2 of the Make That Money Podcast. Real talk: business doesn’t move in a straight line—it moves in cycles.If you don’t know what cycle you’re in, it can feel like failure when it’s really just a new season.Tease of What’s Inside This Hot New Episode:The 5 natural cycles every salon will experience.Why some seasons feel like unstoppable growth—and others feel like a plateau.How to protect your business no matter which season you’re in.Tune in for an eye opening episode!

Small, fear-based price increases feel safe—but they’re keeping your salon stuck. In this episode, I’m breaking down why that $5 bump may not be the solution—and how it can actually hurt your profit, your energy, and your long-term growth.What you’ll learn:Why a $5 increase is fear-based, not fact-basedWhy it’s not keeping up with rising expenses How it fuels burnout when your demand is already highThe illusion of profit—and what real profit actually takesSafe doesn’t build wealth. Strategic, confident pricing does.Let's get into it!

Salon owners and stylists—this one’s a game changer. If you’ve ever fixated on your commission percentage and still felt like you’re barely getting by… you’re not alone. But here’s the truth: your commission % doesn’t hold all the weight without the right pricing behind it.In this episode, I’m breaking it all the way down:🔍 Why a “higher commission” can still leave you wanting more💸 A real numbers breakdown comparing 46% vs 48% commission—and how pricing makes or breaks your take-home📊 What stylists are looking for in a compensation package and what to focus on to actually make more money (hint: it’s not chasing a bigger %)Whether you're a stylist or a commission salon owner, this is the clarity you’ve been needing.👉 Grab your calculator, take some notes, and let’s talk about how to work smarter—not harder.ninatulio.com

This Episode Isn’t About Making More Money—It’s About Taking Care of YOU.If your thoughts are too loud to meditate… I get it. I’ve been there too. That’s why this conversation is so special. I'm co-hosting with my friend Corey from @hairdustry, and we’re joined by the incredible Light Watkins—author, meditation teacher, and mindset master.In this heart-opening episode, Light breaks down why presence feels so hard, how to actually start feeling better, and what it really means to take care of your mind without trying to "fix" it.We’re talking:Doing less and receiving moreWhy 1 minute of presence is more powerful than you thinkTiny habits that create real peaceLetting go of perfection in meditationThe travel mindset shift that can change your entire life💡 “Light says- you’re always on two trips: the one you plan, and the one life gives you.”When the detour comes, presence is your ticket.If you're ready to quiet the noise and reconnect to yourself—this one’s for you.You'll leave feeling "lighter"

Join me and special guest Ryan Weeden for a nitty-gritty, real talk conversation on what it takes to grow your business.Ryan is not only a good friend, he’s the Founder and CEO of Masters of Balayage . MOB brings top-level training to aspiring hair stylists across the world, through both live events and online education.In this episode, we are opening up about what it really feels like to rebuild your business—emotionally and financially. Whether you’re coming back from burnout, navigating a shift in your career, or entering a new season of growth, I want you to know this: You’re not starting from scratch—you’re starting from experience..💬 Ryan and I dive into:What rebuilding actually looks like—and why it’s totally okayHow to shift your mindset when confidence takes a hitWhat you can do right now to start building (or rebuilding) your client base with target clientsA few surprising stats that prove why client experience = retention + incomeYou can find Ryan and his teachings at https://www.ryanweeden.com/https://www.mastersofbalayage.com/

Hair stylists/Salon owners, let’s cut to the chase—if you’re feeling stuck, struggling with slow sales or low profit margins, you just might be focusing on all the wrong things.In this episode, we’re exposing the biggest time-wasters in salon business and what you should be doing instead:Social Media Shenanigans – Posting just to post? Stop the aimless scrolling and start using social media strategically to attract actual clients.Financial Blind Spots – If money is coming in but you’re still feeling broke, your pricing, profit margins, and expenses need a serious reality check.Pr\icing Problems – Undercharging, over-discounting, and emotional pricing are killing your profits. Let’s fix it.Micromanaging Madness – Hovering over your team instead of leading them? Learn how to build trust and create a culture where stylists are engaging daily. Fixing the Wrong Things – If you’re spending hours on things that don’t move the needle, it’s time for a wake-up call. Let’s shift your focus to what actually grows your business.This episode might sting, but it’s exactly what you need to hear. Hit play and let’s get real about what’s holding your salon back! ninatulio.com

In this episode, we’re diving into a topic that’s on every salon owner and stylist’s mind: pricing, client retention, and why business might feel slow. I’ll break down: Why is this happening? What consumers are craving in 2025. Why clients leave salons. What clients are saying about the beauty industry and price gouging and how to navigate this. Plus, the 7 steps to get your business on the right path and growing bigger and better than EVER! ninatulio.com

This isn’t your typical episode about sales tips, pre-booking strategies, or calculating average tickets. While those are important, we’re taking a different approach to help you make more money in 2025. In this episode, I’ll share:✨ The 4 key areas to focus on to attract new clients.✨ How to increase sales from within your business.✨ Marketing tactics that actually work—and so much more! Let’s set the stage for your most successful year yet. Tune in and start 2025 off on the right foot! ninatulio

In this episode, we’re diving into the reasons why your salon business might be experiencing a slowdown. We'll look at common gaps salon owners overlook, what clients are seeking in 2024, and the actionable steps you can take to turn things around and build momentum. In this episode we will cover 1. What is really causing your business to be slower than usual 2. what clients are looking for that you just might be missing 3. How to get your business back on track ninatulio.com

Salon Ownership is WAY different than what it was 5-10 years ago. And if you're not changing with the tide you may be falling behind. Today I am bringing in Seasoned Salon Owner and veteran hairstylist Debby. She owns an amazing salon in North Carolina called Exhale A Salon. She has lived the life as an owner for the last 15 years. And has seen the changes over the years. One of my fav things about her is she is SO OPEN to change. Her business is thriving and has even expanded over the last year. But of course NOT without hard ship and struggle. Join us as she shares her struggles, her truth, and advice on being a successful salon owner in 2024 and beyond. Exhale A Salon ninatulio.com

If you are tired of wondering where all your money goes in your business. I GOT YOU! The 2 biggest mistakes I see are under charging and OVER spending. This is a deadly combo and in this episode you will find out why. I will share the 2 areas where we typically spend the most and what to do to turn it all around. TUNE IN! ninatulio.com

Are your most visited services hurting or helping your sales and bottom line? We are looking at your PPM/PPH on your most visited services today and this is a total game changer. The goal here is to help you make more money in a way that allows you to work smarter NOT harder. One small tweak in this area can help you make thousands of dollars more a year in sales. Let's get to it. BONUS- An Express Treatment option to help increase your revenue.

The 4 signs you are UNDER charging in your business. THIS episode is crucial. It's eye opening, it's real and it can help you have the "AHH HAA moment you need to take action in your business. Things will only change when you start to make shifts and changes in your own habits and behaviors. xo, N Make That Money course! FREE pricing class

Product cost is ONE of the areas in the salon biz where most people over spend and lose money in profit. I break down how to calculate product cost per service, product cost benchmark, how to add up your product cost per service, and how focusing on THIS area can help increase your bottom line. TUNE IN and get ready to take some notes! FREE profit and product calculator

UNDERCHARGING is out and charging based on facts is IN. The days of stressing out because you're not making the money you want to make and having to work Way more than you want to are OVER. Let's chat about the 3 ways your prices impact your business and how to get out of the scarcity mindset so you can MAKE MORE $ and keep more $. https://nina-tulio.squarespace.com/make-that-money

If you are tired of looking in your bank account and wondering where all your money is going, let's get into it about profit. Target profit, a simple profit and loss statement, how to read one, how often to pull a report and how to calculate your profit margin. It's all here and it's such an important part of being in business for yourself. Check out my free profit calculators here- MTM bootcamp here. Doors open 1/22 class starts 1/29

What is your go to when clients start asking for discounts? Do you feel confident in offering OPTIONS or do you revert to giving a discount? In this episode you will learn how to stop discounting your time and talent and start feeling more confident in the way you show up for your clients. I also share the 3 ways I was able to keep my business afloat during the recession of 2009 and how you can continue to serve your clients and create a successful business. BONUS- I will go over how to present an options menu! xo, N MTM bootcamp opens 1/22 class starts 1/29

Last episode we got into the why! This episode it is all about how to rewrite and redefine your relationship with money. It all starts with your money story. You DON'T have to keep living in the past. YOU have the power to change your story and create a money story that allows you to life the LIFE you deserve. xo, N ninatulio.com

If you struggle with discounting, giving services away for free, FEEL guilty when charging clients a certain amount. THIS episode is for you. We get down and dirty as to WHY you are discount yourself, your time and talent. And once you discover the HOW and why, in part 2 we can start the processes of you rewriting your own money story which will change the way you show up for your clients.... And how you feel WITHIN yourself. xo ninatulio.com

Your prices drive AVG ticket. Your volume AND prices drive sales. When you make decision for your business they should be based on whats best for the business long term. In today's episode I am sharing what can happen and how you can lose money but choosing a pricing/biz model that is NOT right for you. MATH breakdown included. Tune in. ninatulio.com