Claim OwnershipThe Science and Art of Pricing
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© 2024 The Science and Art of Pricing
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Pricing is the new edge in succeeding in the marketplace. Over the past few years, but certainly since the pandemic, and increasing number of companies are turning towards pricing as a means of competitive advantage. They have a focused pricing strategy, utilize pricing analytics and appoint an organizational pricing function. The Science and Art of Pricing is for those who want to learn the mysteries of pricing products and services. We'll hear from some of the most accomplished pricing experts share the tips and practical knowledge on how to use pricing to win in the marketplace.
5 Episodes
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World-renowned pricing expert Ulrik Lehrkov-Schimdt discusses his fascinating Saas pricing guide-book, The Pricing Roadmap with uniquely insightful tips and tricks about pricing software products. Ulrik, who holds a Master's degree from Harvard and who has consulted over 150 clients on pricing over the past seven years, is known for his pragmatic approach to pricing software products. In this podcast Ulrik discusses the difference between fencing vs. laddering products; what the Value Metric ...
SaaS pricing is one of the most challenging pricing tasks for pricing managers. Dozens of moving parts, frequent updates, add-ons and legacy customers on legacy systems. How do you approach it? What are some best practices? Tatjana Mitchell is a SaaS pricing veteran and a thought leader in SaaS pricing - having worked with Adobe, Marketo and now with Iterable. In this podcast, Tatjana shares her framework of approaching SaaS pricing: from how to conceptualize a Good-Better-Best mode...
Ajit Ghuman is a Saas product marketing veteran and pricing and monetization expert. He is currently an instructor for The Art of Saas Monetization and he is the Founder of Monetizely. He is also the Pricing Chair at Pavilion. Ajit and I discussed why a solid positioning strategy is critical before embarking on setting prices; how to select the appropriate pricing metric; what the key differences are between consumption and capability pricing model and how to then pick the right price point. ...
Bringing a product to market at the optimal price is like striking gold. Price it too low and you leave money on the table allowing competitors to gain resources at your expense. Price it too high and demand will dry up. How do you know what the price should be? My guest on this episode, Dean Tindall, General Manager at Sawtooth Software, Europe, has conducted over a hundred complex pricing research projects in the past decade. He is one of the most knowledgeable professionals when it co...
Special guest, Danilo Zatta, discusses how businesses can achieve a significant advantage by simply tweaking the pricing model they go to market with. Gone are the days of transactional pricing models: "I pay X, you give me Y, now, I am the owner of Y." Innovative pricing models - such as subscription-based, pay-per-use, pay-per-result, freemium, sympathetic pricing, etc. are breaking through new barriers of corporate growth. Getting pricing right IS the new frontier and no one knows pr...
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