The Complete Agent Podcast

In this episode, the hosts are joined by special guest Simon Gates to discuss the power of data in growing an Estate Agency Business. They emphasise creating and working with data, particularly in direct mail campaigns. They highlight the need for consistency across various marketing channels, including direct mail, social media, and networking. The conversation also touches on the value of showing your work and demonstrating your unique strategies and services as an agent. Overall, the episode emphasises the importance of leveraging data and implementing a comprehensive marketing approach to stand out in the real estate industry. The conversation in this part focuses on the challenges and successes of agents in the mid to high-end space. It emphasizes the importance of hard work, consistency, and providing value to clients. Data and statistics are highlighted as a transformative tool in the real estate industry. The conversation also touches on the significance of marketing, content creation, and targeting specific buyer segments. In this conversation, the participants discuss the importance of using data in property valuation and marketing. They emphasize the need to provide clients with objective market data to determine the value of their property and set realistic expectations. They also highlight the power of using data to educate clients and justify pricing decisions. The conversation touches on topics such as pound per square foot valuation, the subjective nature of property value, the impact of structural alterations on valuation, and the role of data in determining market value. The participants also discuss the significance of data in marketing strategies, including the use of stagnant stock reports and the impact of price reductions on property sales. They stress the importance of using data to back up valuations and marketing strategies, and the role of data in building trust with clients. Finally, they briefly discuss the Bank of England base rate and its potential impact on the property market.KeywordsData, direct mail, marketing, consistency, real estate, real estate, agents, challenges, successes, mid to high-end, hard work, consistency, value, data, statistics, marketing, content creation, buyer segments, data, property valuation, market data, pound per square foot, subjective value, structural alterations, marketing strategies, stagnant stock, price reductions, trust, Bank of England base rateTakeawaysCreate and work with data to grow your real estate business.Consistency across marketing channels is key.Show your work and demonstrate unique strategies and services.Leverage data and implement a comprehensive marketing approach. Agents in the mid to high-end space face challenges but can succeed through hard work and consistency.Providing value to clients and going above and beyond can help agents stand out in a competitive market.Data and statistics can elevate an agent's pitch and demonstrate expertise to clients.Marketing, content creation, and targeting specific buyer segments are essential for success in the real estate industry. Using objective market data is crucial in property valuation and marketing.Data helps set realistic expectations and justify pricing decisions.Pound per square foot valuation is an essential factor in determining property value.The subjective nature of property value means it is ultimately determined by what someone is willing to pay.Data can be used to educate clients and build trust.Stagnant stock reports and price reductions can be powerful tools in marketing strategies.The Bank of England base rate may impact the property market.

In this week’s episode, Ian Storey discusses the origins of his career in estate agency, sharing his personal journey. Ian had a slightly different journey from James & David having worked in Surveying, Landscaping and Independent agency and even founding two distinct brands in different market sectors, before setting up Storeys which now is consistently averaging over £10,000 in fees.As always, the conversation moves into more interesting topics and anecdotes, and the episode is packed with value on improving your business to consistently secure those higher fees at the higher end of the market.For more information on joining The Complete Agent, head over to www.thecompleteagent.co.uk.Join their Facebook group here:https://www.facebook.com/groups/911153513904767/

In this week’s episode, David Warburton discusses the origins of his career in estate agency, sharing his personal journey. Inspired by Sarah Beeny’s 'Property Ladder' in 2001, he initially got involved in property development. After navigating through the recession, he began anew in a corporate agency role before eventually founding two distinct brands in different market sectors, now averaging over £10,000 in fees.As always, the conversation moves into more interesting topics and anecdotes, and the episode is packed with value on improving your business to consistently secure those higher fees at the higher end of the market.For more information on joining The Complete Agent, head over to www.thecompleteagent.co.uk.Join their Facebook group here:https://www.facebook.com/groups/911153513904767/

In this week's episode James Kendall talks through where it all started in Agency sharing his own personal struggles and insights into going from working in Corporate Agency to working out of a Bedroom at £999+VAT to being in a position today being able to command £10K Fees.  As always, the conversation moves into more interesting topics and anecdotes, and the episode is packed with value on improving your business to consistently secure those higher fees at the higher end of the market.For more information on joining The Complete Agent, head over to www.thecompleteagent.co.uk.Join their Facebook group here:https://www.facebook.com/groups/911153513904767/

In this week's episode, hosts James, Ian, and David recap the mini series picking the best parts out of each episode.As always, the conversation moves into more interesting topics and anecdotes, and the episode is packed with value on how to improve your business to consistently secure those 2% fees at the higher end of the market.For more information on joining The Complete Agent, head over to www.thecompleteagent.co.uk.Join their Facebook group here:https://www.facebook.com/groups/911153513904767/

In this week's episode, hosts James, Ian, and David share insights into the role of a 2% agent during the completion of a house sale. They discuss the process leading up to completion day, including the handover of keys, client gifts, and their ongoing 'keep in touch' policy. Additionally, they answer questions that have been submitted.As always, the conversation moves into more interesting topics and anecdotes, and the episode is packed with value on how to improve your business to consistently secure those 2% fees at the higher end of the market.For more information on joining The Complete Agent, head over to www.thecompleteagent.co.uk.Join their Facebook group here:https://www.facebook.com/groups/911153513904767/

In this week's episode, hosts James, Ian & David are joined by Ian's wonderful progressor Michelle Smith, who shares her insights into what a 2% agent progresses a sale like from a first person perspective.As always, the conversation moves into more interesting topics and anecdotes, and the episode is packed with value on how to improve your business to consistently secure those 2% fees at the higher end of the market.For more information on joining The Complete Agent, head over to www.thecompleteagent.co.uk.Join their Facebook group here:https://www.facebook.com/groups/911153513904767/

In this weeks episode hosts James, Ian & David discuss their various different methods on how they conduct viewings and negotiate on their homes in their respective businesses.As always, the conversation moves into more interesting topics and anecdotes, and the episode is packed with value on how to improve your business to consistently secure those 2% fees at the higher end of the market.For more information on joining The Complete Agent, head over to www.thecompleteagent.co.uk.Join their Facebook group here:https://www.facebook.com/groups/911153513904767/

In this episode of the complete agent it takes a northern twist as host James is struck down by illness this week. Both David and Ian discuss how they look after their clients and keep them engaged whilst selling their homes, with great tips to serve your clients better and how to have conversations around pricing and why it isn’t you against them, it’s you both against the market. As always, the conversation moves into more interesting topics and anecdotes, and the episode is packed with value on how to improve your business to consistently secure those 2% fees at the higher end of the market.For more information on joining The Complete Agent, head over to www.thecompleteagent.co.uk.Join their Facebook group here:https://www.facebook.com/groups/911153513904767/

In this episode of the Complete Agent podcast, hosts James Kendall, David Warburton, and Ian Storey discuss the steps they take in launching a property including pre-launch.As always, the conversation moves into more interesting topics and anecdotes, and the episode is packed with value on how to improve your business to consistently secure those 2% fees at the higher end of the market.For more information on joining The Complete Agent, head over to www.thecompleteagent.co.uk.Join their Facebook group here:https://www.facebook.com/groups/911153513904767/

In this episode of the Complete Agent podcast, hosts James Kendall, David Warburton, and Ian Storey discuss the steps they take after conducting a valuation and launching a property. They delve into the systems and processes they follow, including the level of detail they include, twilight photography and marketing.As always, the conversation moves into more interesting topics and anecdotes, and the episode is packed with value on how to improve your business to consistently secure those 2% fees at the higher end of the market.For more information on joining The Complete Agent, head over to www.thecompleteagent.co.uk.Join their Facebook group here:https://www.facebook.com/groups/911153513904767/

In this episode of the Complete Agent podcast, hosts James Kendall, David Warburton, and Ian Storey discuss the steps they take after conducting a valuation. They delve into the systems and processes they follow, including the types of reports they send, the level of detail they include, when to make calls, and how to manage nurture campaigns.As always, the conversation moves into more interesting topics and anecdotes, and the episode is packed with value on how to improve your business to consistently secure those 2% fees at the higher end of the market.For more information on joining The Complete Agent, head over to www.thecompleteagent.co.uk.Join their Facebook group here:https://www.facebook.com/groups/911153513904767/

Possibly the most important episode you will listen to if you're moving in to the mid-high end of the market.What we do, how we do it and what's next.Simple description for what is a long and detailed episode.

In this episode of the Complete Agent podcast, hosts James Kendall, David Warburton, and Ian Storey delve into the multifaceted world of Estate Agency, sharing their expertise to help industry professionals elevate their game. The conversation kicks off with an overview of their recent experiences, underscoring the importance of maintaining client relationships and adapting to market dynamics for sustained success. David highlights the significance of a "keep in touch" policy, particularly evident in the slower months, to secure listings and prevent losing potential sales to competitors. Ian shares innovative approaches to ensure clarity in transactions, emphasising the value of preemptive communication to avoid misunderstandings and facilitate smoother sales processes. The discussion also discusses the importance of persistence and strategic follow-ups in converting initial contacts into successful deals.The trio also explores market readiness, shedding light on instances where properties previously struggled to sell have succeeded due to strategic adjustments and market shifts. This segment is a testament to understanding and adapting to market trends for listing and selling properties.Further, they discuss the impact of media narratives on market perceptions and the crucial role of real estate professionals in providing accurate, localized insights to guide clients through the complexities of buying and selling in fluctuating markets.The episode wraps up with insights into effective lead-generation strategies, stressing the importance of high-quality marketing, the power of personal recommendations, and the strategic use of social media to enhance visibility and engagement. The conversation underscores the necessity of a multifaceted approach, combining traditional methods with innovative tactics to successfully navigate the competitive landscape of real estate.Listeners are left with valuable lessons on adaptability, client communication, market analysis, and strategic marketing as essential tools for real estate professionals aiming to achieve higher fees and secure premium listings in a dynamic market environment.

Welcome to our latest episode of the Complete Agent podcast with James Kendall, David Warburton and Ian Storey. This week, we're chatting about how we, as estate agents, went from low fixed fees of £999+VAT to an average fee of £10K.Ian tells us about his recent success in convincing homeowners to switch to his agency and how he handles setting the right price for a house. David talks about working with expensive homes, those priced from £500,000 to £1.5 million, and what he's learned from this. We all agree on how important it is to always use top-quality marketing for every house we sell, no matter the price. We also discuss why it's so important to give each client special attention and how this helps our business grow.If you're an estate agent looking to improve your business or just curious about how estate agency works, you'll find plenty of useful tips and real-life stories in this episode. Join us for a friendly and straightforward talk about the world of estate agency.

In this week's episode, hosts James Kendall, Ian Storey, and David Warburton delve into the critical topics of Direct Mail and Lead Generation in the estate agency world.They bring their wealth of experience, over 60 years combined, to offer a deep dive into effective strategies for attracting high-value property listings and securing lucrative deals.Listeners will gain valuable knowledge as the trio discusses the dynamics of the current property market, including navigating client expectations and adapting to changing market conditions. They share their successful approaches to direct mail campaigns that have consistently opened doors to premium properties, as well as their unique techniques for engaging potential clients and converting valuations into high-fee listings.This episode is a must-listen for estate agents aiming to elevate their business. James, Ian, and David provide actionable insights and practical advice, emphasising the importance of a robust lead generation strategy and the power of consistent, quality communication in securing premium real estate opportunities.Tune in to learn how to refine your approach, stand out in a competitive market, and achieve remarkable success in an estate agency.

Join us in this episode of the Complete Agent podcast, where hosts Ian Storey, David Warburton, and James Kendall delve into the transformative role of video marketing in the estate agency industry.As we navigate the post-2023 market shifts, our hosts share invaluable insights on the burgeoning buyer interest and optimism shaping 2024. The episode focuses on how video marketing has become an indispensable tool for estate agents, offering a platform to showcase properties and build personal brands. Listen as David shares his engaging stories about client interactions, and James emphasises the need for consistency in video marketing to enhance agency visibility. Ian adds his perspective on managing client expectations and strategically choosing properties that resonate with an agency’s brand ethos. Whether you're an established estate agent or new to the industry, this episode is packed with expert tips, market analysis, and entertaining stories. Please tune in for a deep dive into the world of estate agencies and learn how to leverage video marketing to its fullest potential in 2024.

Welcome to the Complete Agent Podcast, hosted by Ian Storey, David Warburton and James Kendall. Dive into the dynamic world of estate agency with us every week. In this Podcast, we explore the ins and outs of the industry, sharing our experiences, challenges, and insights. Whether you're a seasoned agent or just curious about the field, this podcast promises engaging discussions and expert advice. As we progress, we look forward to special guests who will bring diverse perspectives and deepen our exploration. Join us on this journey through the ever-evolving landscape of estate agency!