Little Gym, Big Heart with Devin Gage

“What's really important about this is that you write the emails because if you trust  somebody else to promote your business for you, probably going to get a pretty bad email that should all be in the wording. You want to structure this sponsorship so that it is a win win for the organization because you're providing an immense amount of value and cash and you get to tap into their customer list as a result.”Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage outlines three unique joint venture strategies that have successfully generated thousands of contacts and hundreds of clients. These methods hinge on creativity, mutual value exchange, and strategic positioning to enhance business growth and network expansion.Get ready to engage in today’s episode!Timestamps: (00:29) -  Tactic #1: Leveraging Local Business Giveaways(03:12) -  Tactic #2: Crafting Creative Sponsorship Proposals(05:21) - Tactic #3: Maximizing Physical and Digital Real Estate(07:06) - Concluding Insights: Positioning for Success➤ Check us out on Instagram➤ Check us out on Spotify➤ Check us out on YouTube➤ Check us out on Apple Podcasts

“Your space is a form of value that you can provide other businesses to generate referrals for yourself up next”Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage provides insight into joint venture marketing, specifically tailored for fitness professionals looking to expand their client base and enhance local market publicity. It begins by clarifying joint venture marketing as a sophisticated form of referral marketing, aimed at leveraging other businesses' networks. Devin emphasizes the importance of recognizing one's value to other businesses, beyond just fitness knowledge. It outlines various forms of value that fitness professionals can offer, such as expertise, physical space for advertisements, email lists with potential clients, and influence over clientele. Get ready to engage in today’s episode!Timestamps: (00:41) - Understanding Joint Venture Marketing(00:58) -  Identifying Your Value as a Fitness Professional(02:17) - Exploring Areas of Value You Can Offer(03:18) - Leveraging Your Email List and Influence(05:35) -  Creating Value Through Services and Partnerships➤ Check us out on Instagram➤ Check us out on Spotify➤ Check us out on YouTube➤ Check us out on Apple Podcasts

“ Imagine I went to the Apple store to buy a new iPhone and it was going to cost a thousand dollars to get a brand new iPhone. And the guy at the counter tells me, he says, Hey, listen, it's a thousand dollars here.But if you drive A mile down the road, you can save 10 and you can get it for 990. I would tell him it's a complete waste of time and I would buy the thousand-dollar iPhone and go about the rest of my life.”Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares strategies on how to apply pricing psychology to avoid price pushback and ensure products are perceived as valuable by clients. It begins with an anecdote to illustrate that the perception of savings is relative, not absolute. Devin introduces tactics such as using precise price points instead of round numbers, limiting options to enhance the perceived value, minimizing the visual footprint of prices, and utilizing price anchoring to adjust customers' price perception. Get ready to engage in today’s episode!Timestamps: (00:26) -  The Emotional Logic of Pricing(00:37) - Illustrating Pricing Psychology with Real-Life Scenarios(02:16) - Tactic 1: Precision in Pricing(04:25) - Tactic 2: Simplifying Choices to Boost Sales(06:24) - Tactic 3: The Visual Impact of Price Presentation(08:43) - Tactic 4: The Power of Price Anchoring(13:49) - Applying Pricing Psychology for Effective Sales➤ Check us out on Instagram➤ Check us out on Spotify➤ Check us out on YouTube➤ Check us out on Apple Podcasts

“There is nothing better than getting out in the community, delivering amazing sessions, and using paid digital marketing so that you can see the exact cost per lead and return on investment that you're getting.”Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares five common ways gym owners unnecessarily spend money and offers practical advice on how to avoid these financial pitfalls. Devin stresses prioritizing spending on aspects that genuinely contribute to business growth and avoiding common financial traps.Get ready to engage in today’s episode!Timestamps: (00:18) - The Flooring Fiasco: Investing Wisely in Your Gym's Foundation(02:43) - The Buildout Blunder: Why DIY Can Cost You More(04:17) - The Merchandise Mistake: Rethinking Apparel as a Marketing Tool(06:37) - The Marketing Misstep: Avoiding Ineffective Print Ads(07:57) - The Fake Work Trap: Focusing on What Truly Matters(09:40) - Conclusion: Smart Investments for Gym Success➤ Check us out on Instagram➤ Check us out on Spotify➤ Check us out on YouTube➤ Check us out on Apple Podcasts

“People are pretty understanding about you having boundaries in your life.”Welcome to the Little Gym, Big Heart podcast! Today Devin Gage shares his expert strategies for avoiding industry burnout and boosting productivity, emphasizing the importance of balanced nutrition, adequate sleep, a disciplined lifestyle, and effective stress management techniques. Leveraging insights from Parkinson's law, he explores how setting work constraints can enhance productivity, making it an essential listen for fitness professionals seeking work-life balance and productivity optimization.Get ready to engage in today’s episode!Timestamps:(0:45) - The Reality of Burnout and Its Impact(2:02) - The Importance of Energy Management(3:19) - Tips to Stay Fully Charged: Sleep, Training, and Lifestyle(6:02) - The Dangers of Bodybuilding and Fitness Career(6:54) - The Power of Constraints and Time Management(9:52) - The Role of Gratitude, Journaling, and Meditation(14:13) - Conclusion: Navigating the Fitness Industry Successfully➤ Check us out on Instagram➤ Check us out on Spotify➤ Check us out on YouTube➤ Check us out on Apple Podcasts

"You have to be arrogant enough to believe that you out of all the trainers and fitness professionals out in the world are actually going to make it in this industry."Welcome to the Little Gym, Big Heart podcast! Today Devin Gage discusses the challenging career shelf life of personal trainers and gym owners, with the former lasting less than six months on average and the latter typically closing within two years. However, he suggests a recipe for success involving three key mindsets: ignorance, arrogance, and faith. Ignorance doesn't imply a lack of knowledge, but rather the ability to overlook certain hard realities of the business, such as stiff competition, long hours, and unpredictable factors like COVID-19. Arrogance, in this context, refers to the confidence to believe in one's capacity to succeed in a challenging environment.Get ready to engage in today’s episode!Timestamps:(0:25) - The Three Mindsets for Success(0:56) - Embracing Ignorance: Overcoming Challenges(2:54) - Arrogance: Believing in Your Unique Potential(4:13) - Blind Faith: A Personal Success Story(5:17) - The Power of Persistence in the Fitness Industry➤ Check us out on Instagram➤ Check us out on Spotify➤ Check us out on YouTube➤ Check us out on Apple Podcasts

“When you can use this verbal judo to adapt your language and communication style based on whether somebody is in a marketing state or a sales state, it will incredibly level up your ability to get buy-in and commitment and sell more clients and keep them in your program longer.”Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage talks about the importance of communication agility in the fitness business, mainly in differentiating between marketing and sales language. It dwells on the need for the usage of clear, compelling, and convincing marketing language, and its positive impacts. Devin also gives tips to establish authority in marketing by avoiding wishy-washy language, speaking confidently, and using alliteration.Get ready to engage in today’s episode!Timestamps:(00:32) - Understanding Marketing Language(03:56) - Tips for Effective Marketing Messaging(06:42) - Transitioning to Sales Language(06:47) - The Art of Sales Messaging(12:33) - Conclusion: The Power of Verbal Judo➤ Check us out on ⁠Instagram⁠➤ Check us out on ⁠Spotify⁠➤ Check us out on ⁠YouTube⁠➤ Check us out on ⁠Apple Podcasts⁠

“Think about what is going through your client's head as they're driving to the gym every day, or as they're driving to meet you for the first time.”Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage dives into the advanced psychology of client retention in the fitness industry by tapping into the six human needs as identified by Tony Robbins. We discuss ways to ensure clients never want to leave your fitness program by creating an environment that satisfies their needs for certainty, uncertainty, significance, love and connection, growth, and contribution. Get ready to engage in today’s episode!Timestamps:(00:32) - Understanding the Six Human Needs(01:02) - Applying the Six Human Needs to Your Fitness Program(02:21) - Creating an Addictive Fitness Program(03:38) - Meeting the Need for Certainty in Your Fitness Program(06:23) - Meeting the Need for Uncertainty in Your Fitness Program(07:27) - Meeting the Need for Significance in Your Fitness Program(09:17) - Meeting the Need for Love and Connection in Your Fitness Program(12:38) - Meeting the Need for Growth in Your Fitness Program(16:04) - Meeting the Need for Contribution in Your Fitness Program➤ Check us out on Instagram➤ Check us out on Spotify➤ Check us out on YouTube➤ Check us out on Apple Podcasts

“The secret to delivering the perfect training session in this phase is to tell them what they need to hear while giving them what they need.”Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage highlights a three-phase process to ensure a perfect training session: The Engage Phase, Training Phase, and Disengage Phase. The notion of 'pattern interrupt' which involves snapping clients out of their existing routine or state of mind, and engaging them into an intentional training mindset, is discussed under the Engage Phase. Different micro-pattern-interrupt techniques such as abrupt language, humor, and unique interactions are explored, alongside ways to incorporate environmental factors like varying the session structure. The Training Phase touches on agility and specificity in coaching based on clients' skill level, goals, and current phase in their workout program.Get ready to engage in today’s episode!Timestamps:(01:45) - Understanding the Concept of Pattern Interrupt(03:23) - Implementing Pattern Interrupts in Your Training Session(05:52) -  Environmental Pattern Interrupts: Layout and Anchors(08:11) -  The Training Stage: Understanding Skill Level, Goal, and Phase(09:08) -  Delivering the Perfect Training Session: Agility in Delivery and Coaching(11:43) -  The Disengage Stage: Switching from Sympathetic to Parasympathetic State(14:04) -  Conclusion: The Three Stages of a Perfect Training Session➤ Check us out on ⁠Instagram⁠➤ Check us out on ⁠Spotify⁠➤ Check us out on ⁠YouTube⁠➤ Check us out on ⁠Apple Podcasts⁠

"Your product needs to be remarkable. It needs to be worthy of remarking upon to your social circle and friends."Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares his insights on how to build a scalable and repeatable referral engine for your fitness business. He emphasizes the importance of having a remarkable product that is worthy of remark and identifies three key reasons why people refer: reciprocity, social norms, and status. Devin provides practical strategies for leveraging these factors to generate more referrals, such as asking for referrals at critical moments, using talk triggers, and rewarding and recognizing clients who refer others. He also highlights the significance of removing friction in the referral process to make it easier for clients to bring in their friends.Get ready to engage in today’s episode!Timestamps:(01:11) - Reasons people refer: reciprocity, social norms, and status(02:18) - Using reciprocity to ask for referrals(04:02) - Elevating social status through the "Magic Business Card" technique(09:01) - Making referrals a social norm through rewarding and recognizing(11:24) - Removing friction to encourage referrals(11:52) - The challenges of generating referrals in a fitness business(13:01) - The three critical times to ask for a referral(14:31) - Asking for a referral when a client cancels➤ Check us out on ⁠Instagram⁠➤ Check us out on ⁠Spotify⁠➤ Check us out on ⁠YouTube⁠➤ Check us out on ⁠Apple Podcasts⁠

"90% of the people that you meet every single day will never remember the encounter they had with you."Welcome to the Little Gym, Big Heart podcast! Today, your host,  Devin Gage, discusses the importance of standing out in an overcrowded industry and becoming more memorable to clients and prospects. He explains how our minds filter out most of the information we encounter and focuses on what is relevant. Devin introduces the concept of the reticulate activating system and its impact on our ability to stand out. He then shares three tools that can help individuals become more memorable: body language, voice, and an understanding of psychology. Devin provides practical tips on using body language, such as showing open hands and an exposed torso, to build trust and avoid being perceived as a threat. He also emphasizes the importance of using tone, pace, and silence in our voice to elicit different emotions and make a lasting impression. Finally, Devin discusses the psychology of memory and the power of novelty and vulnerability in creating memorable interactions.Get ready to engage in today’s episode!Timestamps:(01:06) - Understanding the reticulate activating system(02:07) - Categorizing encounters into friend, fight, f*ck, or forget(03:00) - Using hands to build trust and avoid threat perception(04:16) - Exposing the torso to display vulnerability and build trust(06:29) - The subconscious significance of holding a drink(07:22) - Interpreting feet positioning in conversations(10:27) - Using body language to influence emotions(11:07) - Utilizing tone, pace, and silence in voice communication(14:28) - Using novel language and verbiage to be more memorable(15:38) - Creating a pattern interrupt to make yourself more memorable(16:19) - Building trust through vulnerability➤ Check us out on ⁠Instagram⁠➤ Check us out on ⁠Spotify⁠➤ Check us out on ⁠YouTube⁠➤ Check us out on ⁠Apple Podcasts⁠

"The best thing that you can do is to be open and transparent about the price... It's going to be very disarming and a pattern interrupt."Welcome to the Little Gym, Big Heart podcast! Today, your host,  Devin Gage, shares his insights on the sales mindset for fitness professionals. He emphasizes the importance of understanding the human psychological need for autonomy and how it relates to sales. Devin explains how leading with the worst parts of your business, such as price or limitations, can actually build trust and authenticity with potential clients. He also discusses the concept of abundance and how having an abundance mindset can positively impact your sales approach.Get ready to engage in today’s episode!Timestamps:(00:51) - The realization that selling is necessary for a successful fitness career(01:50) - The conversation with a mentor about the importance of making money(03:32) - The three elements of mindset for successful fitness sales(04:04) - The first element: Understanding the psychological need for autonomy(05:13) - The ineffectiveness of traditional sales methods in the fitness industry(07:10) - Leading with the worst parts of the business to build trust(09:21) - Ending sales conversations with the question "Are you sure?"(10:50) - The second element: Embracing abundance in sales(11:43) - The importance of having an abundance mindset in sales(12:10) - Understanding the numbers game in fitness sales(13:50) - Key factors for success in the fitness industry➤ Check us out on ⁠Instagram⁠➤ Check us out on ⁠Spotify⁠➤ Check us out on ⁠YouTube⁠➤ Check us out on ⁠Apple Podcasts⁠

"I realized very early on that fitness was a really powerful community builder. And I can really say we've used community as our competitive advantage."Welcome to the Little Gym, Big Heart podcast! Today, your host, Devin Gage, shares his journey in the fitness industry, from starting as a personal trainer to building a successful fitness business. He explains how he made the decision to prioritize his role as a single father and pursue a career in personal training instead of law enforcement. Devin emphasizes the importance of community in his business and how it has been a key factor in his success. He also discusses his passion for understanding human psychology and how it has helped him make a deeper impact on his clients' lives. Get ready to engage in today’s episode!Timestamps: (0:00) - Introduction to Devin Gage's background and experience in the fitness industry(01:52) - Decision to pursue a career in fitness and personal training(03:24) - Transition from in-home personal training to opening a gym(06:13) - Focus on creating a memorable experience for clients(07:10) - Importance of understanding human psychology in fitness➤ Check us out on ⁠Instagram⁠➤ Check us out on ⁠Spotify⁠➤ Check us out on ⁠YouTube⁠➤ Check us out on ⁠Apple Podcasts⁠

Welcome to the Little Gym, Big Heart podcast! Your host, Devin Gage, has years of experience in the fitness and consulting industry, allowing him to provide you with tactical advice that you can apply at any stage of your fitness career!Tune in on January 23, 2024, for the first three episodes of the Little Gym, Big Heart podcast!➤ Check us out on ⁠Instagram⁠➤ Check us out on ⁠Spotify⁠➤ Check us out on ⁠YouTube⁠➤ Check us out on ⁠Apple Podcasts⁠