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B2B Sales Playbook
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B2B Sales Playbook

Author: Lead Forensics

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In this podcast, we pick the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

Hosted on Acast. See acast.com/privacy for more information.

50 Episodes
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Hosted on Acast. See acast.com/privacy for more information.
In this episode of What I Wish I’d Known About Sales, Martin from Lead Forensics chats with Tom Boston, Brand Growth Manager at My Sales Coach, about his journey from cold-calling in the trenches to becoming a familiar face in the sales community.Tom opens up about finding his voice on LinkedIn, why humour and authenticity matter more than sounding “professional”, and how leaning into who you really are can make selling feel easier and more natural. They talk about making prospects smile, standing out without being pushy, and building real connections that last beyond the first call.A relaxed, honest conversation about bringing more personality into sales, and why being human might just be your biggest advantage. Hosted on Acast. See acast.com/privacy for more information.
In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Nia Secker. Nia has built a powerhouse reputation on LinkedIn by pulling back the curtain on the SDR experience. She shares everything from live cold calls to the hilarious realities of sales life. As the SDR Manager at My Sales Coach, Nia is on a mission to turn sales into a more supportive, coaching-led profession.We dive into why Nia was once terrified to post on social media and how "embracing the haters" helped her find her authentic voice. We discuss the transition from top-performing rep to leader, the importance of asking the right questions during your first job hunt, and why the "document, don't create" mindset is the secret to building trust with prospects. Whether you’re an SDR finding your feet or a manager looking to empower your team, Nia’s story is a masterclass in pushing past your comfort zone to build a career and a brand that lasts. Hosted on Acast. See acast.com/privacy for more information.
In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Fred Copestake. Fred is a renowned sales trainer, founder of Brindis, and the author of acclaimed books including Selling Through Partnering Skills, Ethical Selling and Hybrid Selling. With a career built on moving sales away from the high-pressure tactics of the past toward a collaborative, 'partnering' mindset, Fred joins us to discuss the subtle evolution of the industry. We dive into why the 'gift of the gab' is a myth, the importance of aligning your sales career with your personal values, and why the most successful salespeople today act as a guide rather than the hero of the story. Hosted on Acast. See acast.com/privacy for more information.
In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Harry Monkhouse. Harry, the Global BDR Manager at LastPass and founder of Onrush Consulting, has a career spanning from pounding the phones as an SDR to leading global teams and advising multiple startups on go-to-market strategy. We dive into his unique journey, exploring why the most crucial lesson in sales is finding your true personality, his clever test for coachability in new hires, and the hard-won lessons on scaling and motivating BDR teams across different time zones. Hosted on Acast. See acast.com/privacy for more information.
In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Neil Bhuiyan. Neil, the creator of the HappySelling.io platform, has a career spanning nearly two decades in sales, beginning as an entry-level SDR and culminating as a trusted sales coach and founder. We dive into his unique journey, exploring how he developed a "fun-first" approach to cold calling and why he ultimately realized the closer life wasn't for him... Hosted on Acast. See acast.com/privacy for more information.
In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Steven Birdsall. Steven, the Chief Revenue Officer at Alteryx, has led sales organizations from Fortune 500 companies like SAP and Oracle to successful IPOs. We dive into his unique perspective on adapting global leadership to different international cultures, his mathematical approach to solving business problems, and the lessons he learned while scaling a company for IPO. We also explore what it means to be a truly supportive servant leader and why he insists on hiring for personal attributes over experience. Hosted on Acast. See acast.com/privacy for more information.
In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Robin Burr. Robin is a sales trainer and coach who helps reps stop losing deals they deserve to win by teaching them to think like a profiler, speak like a hypnotist, and sell like a psychological operator. We dive into the concept of self-persuasion and how to plant the seed of change, his secrets to why traditional sales training often fails, and why he's so passionate about mentoring the next generation of sellers with a psychological approach. Hosted on Acast. See acast.com/privacy for more information.
In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Robert Akerele. Robert, who started his career in recruitment for mergers and acquisitions, shares his incredible journey into tech sales. We dive into the mindset that took him from a cold-calling champion to an AE, his secrets to leading a team to hit every single target, and why he's so passionate about mentoring the next generation of sellers. Hosted on Acast. See acast.com/privacy for more information.
In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Virginia Coates, Business Development Director at Jump Sec. Ginny, who began her career as a primary school teacher, shares her fascinating journey into the world of tech sales. She offers authentic insights on how skills learned outside of sales can lead to success. Ginny also discusses the importance of maintaining a human element in sales, building a strong personal brand on LinkedIn and the biggest misconceptions about starting a career in business development. Hosted on Acast. See acast.com/privacy for more information.
In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by CEO and Founder Paul Thomas. He reveals his lessons from years on the front lines, what to look for when building a winning sales team, and what AI means for the future of sales. You won't want to miss this one. Hosted on Acast. See acast.com/privacy for more information.
In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by B2B sales expert Emily White. Emily known as "Recruitment Secrets" on TikTok, shares her authentic insights on navigating the world of sales. She offers practical advice on topics like cold calling, building a personal brand for lead generation and using AI in outreach to get results. Hosted on Acast. See acast.com/privacy for more information.
In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by B2B sales expert Sarah (Saz) James. Saz shares her candid insights on navigating the world of sales, from mastering lead generation and cold calling, to building resilience and breaking down barriers for women in the industry. Follow us for more:🌐 Lead Forensics Website🔗 LinkedIn🎶 TikTok🐦 X Hosted on Acast. See acast.com/privacy for more information.
In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Jarrod Best-Mitchell. Discover the key insights he wished he'd known sooner about optimizing LinkedIn and becoming a more effective social seller, directly impacting sales success.Follow us for more:🌐 Lead Forensics Website🔗 LinkedIn🎶 TikTok🐦 X Hosted on Acast. See acast.com/privacy for more information.
In the deep waters of B2B sales, the Commitment Kraken looms large, wrapping its tentacles around prospects and impeding them from making decisive commitments. |  Our B2B Superpowers webinar is here to equip you with the tools to convince the Commitment Kraken and secure unwavering commitments from your prospects! 💪💼 2023 may have brought its share of challenges, but with our expert guidance, you can conquer the Commitment Kraken and emerge as a persuasive force in the B2B sales realm!Essential B2B PodcastLead Forensics LinkedINLead Forensics TikTokLead Forensics InstagramLead Forensics TwitterLead Forensics FacebookFind out how Lead Forensics can help your business here! Hosted on Acast. See acast.com/privacy for more information.
In the eerie darkness of sales, the Call Anxiety Conjurer lurks, casting a spell of fear over even the bravest of salespeople.The mere thought of making sales calls can send shivers down the spine, conjuring visions of rejection, uncertainty, and pressure to perform.Fear not, for we have the ultimate antidote to furnish you with B2B Superpowers! 🚀You'll learn how to:🎯 Master the art of overcoming call anxiety and make confident sales calls.🎯 Forge authentic connections with prospects and build rapport.🎯 Develop persuasive techniques that leave prospects eager to engage.🎯 Discover strategies to boost your sales confidence and resilience.🎯 Acquire powerful selling skills that outmatch the Call Anxiety Conjurer!Step into your B2B Superpowers and banish call anxiety forever.Essential B2B PodcastLead Forensics LinkedINLead Forensics TikTokLead Forensics InstagramLead Forensics TwitterLead Forensics FacebookFind out how Lead Forensics can help your business here! Hosted on Acast. See acast.com/privacy for more information.
Are you tired of facing the relentless Dr. Drought, casting a scorching spell and leaving your sales pipeline parched and barren? 🚀Fear not, for our B2B Superpowers webinar is here to equip you with the tools to combat Dr. Drought's malevolent influence!You'll learn:🔥 How to infuse your pipeline with a blazing flow of high-quality prospects and leads.💧 Strategies to nurture and cultivate relationships, ensuring a steady stream of opportunities.🌱 Develop tactics to sprout conversions and turn prospects into loyal customers.🌧️ Reignite the revenue flow and watch your sales pipeline bloom with success.💼 Harness the strength within you to build a sales pipeline that stands strong against Dr. Drought's dry spell.Essential B2B PodcastLead Forensics LinkedINLead Forensics TikTokLead Forensics InstagramLead Forensics TwitterLead Forensics FacebookFind out how Lead Forensics can help your business here! Hosted on Acast. See acast.com/privacy for more information.
Video to this week's podcast hereAre you ready to conquer the villain that lurks within, holding you back from achieving your full potential? Join us for an extraordinary webinar where we reveal the secrets to defeating the ultimate adversary in B2B, Your Inner Sales Self- Saboteur.You'll learn:🚀 How To Understand Your Inner Sales Self - Saboteur: Delve into the depths of Your Inner Sales Self- Saboteur's powers and tactics, learning how it infiltrates your mindset.🔑 Supercharged Self-Confidence: Discover Larry Long Jr.'s secrets to boosting self-confidence and banishing self-doubt, gaining the superpower of unshakeable self-belief.🔥 How To Overcome Obstacles: Uncover strategies for conquering obstacles, fears, and internal conflicts that may be hindering your path to success.🌐 How To Harness Self-Belief: Learn how to harness the power of self-belief, unlocking your inner potential and igniting your journey towards dominance.🚀 Empowerment and Transformation: Larry Long Jr. will inspire you to embrace change, transform your mindset, and overcome challenges, emerging as a true champion.Don't miss this extraordinary opportunity to learn from a motivational legend and master the art of defeating Your Inner Sales Self- Saboteur. Empower yourself with the tools and mindset needed to dominate self-doubt and unleash your inner superhero.Essential B2B PodcastLead Forensics LinkedINLead Forensics TikTokLead Forensics InstagramLead Forensics TwitterLead Forensics FacebookFind out how Lead Forensics can help your business here! Hosted on Acast. See acast.com/privacy for more information.
Unlock the secrets to effortlessly bypassing this notorious obstacle 🔑Join us for the electrifying webinar "How to Get Past the Gatekeeper" designed exclusively for sales superheroes.🚀On August 24, we'll cover how to:🔮 Decode the Gatekeeper's Mind✨ Craft Irresistible Opening Lines🧭 Navigate Obstacles with Ease🔥 Empower Your Elevator PitchPlus, much more!Don't let The Gatekeeper hold you back from achieving your sales goals!Seize your chance to unleash your inner sales superhero, conquer the gatekeeper and take your sales superpowers to new heights.Essential B2B PodcastLead Forensics LinkedINLead Forensics TikTokLead Forensics InstagramLead Forensics TwitterLead Forensics FacebookFind out how Lead Forensics can help your business here! Hosted on Acast. See acast.com/privacy for more information.
Welcome to another edition of B2B Superpowers- this time, we welcome back Mike Manzi to discuss Negotiation Nightmares! Negotiating is a key skill for any B2B Superhero and Mike does not disappoint with bringing his own Superpowers to this conversation! Listen out for his tip on how to read minds too! Enjoy! Essential B2B PodcastLead Forensics LinkedINLead Forensics TikTokLead Forensics InstagramLead Forensics TwitterLead Forensics FacebookFind out how Lead Forensics can help your business here! Hosted on Acast. See acast.com/privacy for more information.
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