Mics To Millions: Podcast Growth & Monetization Strategies for Health & Wellness Podcasters

Most guest pitches get deleted before the second sentence. And it usually has nothing to do with how impressive the guest is.   In this special feed drop, I’m in the guest seat on Insider Secrets to a Top 100 Podcast with host Courtney Elmer. After sending 2,000+ pitches on behalf of PodWritten clients, I share what top hosts look for before they say yes, and why the smaller, well-aligned show often delivers more clients than the big name you’ve been chasing.   Courtney Elmer is the host of Insider Secrets to a Top 100 Podcast and founder of PodLaunch HQ, where she helps business owners build bingeworthy shows that turn listeners into clients.   In this episode, I share:   ◼️ The three things every host scans for in a pitch, starting with proof you’ve actually listened to their show ◼️ The opening line formula I use to show a host I know their show within the first sentence ◼️ The word count I aim for in every pitch and why shorter consistently gets more replies ◼️ Why one sentence of credentials is all you need, and what to say instead ◼️ What to put in your P.S. to build instant credibility with a host ◼️ Why guesting doesn’t automatically grow your own show, and the two factors (size and alignment) that decide whether it does ◼️ How a relationship therapist couple we work with landed multiple clients from a niche show that was far from their biggest appearance ◼️ Why stories, not information, are what make listeners remember you in an AI-saturated world ◼️ The interview prep habit that makes you memorable instead of forgettable ◼️ How we track outreach by audience segment so we know which angle to double down on   Follow Courtney Elmer: ◼️https://podlaunchhq.com/  ◼️https://www.podlaunchhq.com/blog  ◼️https://podlaunchhq.com/bingeworth-episode-framework  ◼️https://www.podlaunchhq.com/blog?tag=podcast+seo  ◼️https://www.podlaunchhq.com/blog?tag=creating+bingeworthy+content  ◼️https://www.podlaunchhq.com/blog?tag=marketing+%26+growth    Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten   Questions or want to say hey? Email us at [email protected]   Please leave us a review on Apple Podcasts or Spotify.

Promo swaps might be the most underrated growth lever in podcasting. In this episode, I reached out to three fellow podcast pros who’ve done it for their own shows and for clients: Danielle Bezalel, Lauren Passell, and Courtney Elmer.   They explain:  ◼️ What a promo swap actually is, and why so few hosts take advantage of it ◼️ The impact swaps had on their shows’ growth and visibility ◼️ How to find the right swap partner whose audience genuinely overlaps with yours ◼️ What to agree on before the swap goes live ◼️ Their top advice for hosts trying a promo swap for the first time   Follow Lauren Passell: ◼️ https://tinkmedia.co/ ◼️ https://x.com/laurenpassell ◼️ https://www.linkedin.com/in/lauren-passell/ ◼️ https://podcastthenewsletter.substack.com/ ◼️ https://podcastmarketingmagic.substack.com/   Follow Courtney Elmer: ◼️https://podlaunchhq.com/ https://www.podlaunchhq.com/blog  ◼️https://podlaunchhq.com/bingeworth-episode-framework  ◼️https://www.podlaunchhq.com/blog?tag=podcast+seo  ◼️https://www.podlaunchhq.com/blog?tag=creating+bingeworthy+content  ◼️https://www.podlaunchhq.com/blog?tag=marketing+%26+growth    Follow Danielle Bezalel: ◼️ Sex Ed with DB: https://www.sexedwithdb.com/  ◼️ Instagram: https://www.instagram.com/sexedwithdbpodcast/  ◼️ Podcast: https://pod.link/1286811573   ◼️ Monetize Your Indie Podcast course: Want to turn your podcast into a sustainable income stream? Danielle Bezalel, MPH helps indie podcasters build real revenue through her Monetize Your Indie Podcast course and private consulting. Reach out at [email protected] and read How an Indie Podcaster Made Six Figures to see how she built a six-figure indie show.   Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten   Questions or want to say hey? Email us at [email protected]   Please leave us a review on Apple Podcasts or Spotify.

Want bigger, better guests on your show? Brock Armstrong, producer of Better! with Dr. Stephanie, shares exactly how one of the top shows in health and wellness lands world-class guests, and how you can steal their process!   Brock is a podcast producer and audio engineer who has spent years behind the scenes of some of the biggest shows in health and fitness, including Better! with Dr. Stephanie, The Resetter with Dr. Mindy Pelz, Bulletproof Radio, Ben Greenfield Fitness, Move Your DNA, and Primal Blueprint. He specializes in editing conversations into stories, getting great audio out of less than great setups, and making hosts and guests sound their best.   He explains: ◼️ Why Better! stopped relying on pitches and built a host “dream list” instead ◼️ Why fewer than 1 in 100 pitched guests actually make it onto the show ◼️ The two metrics he checks on every episode, and the retention number that counts as a win ◼️ Why mindset episodes consistently flop with health and wellness audiences ◼️ The overdone topics he now edits out, from doctor’s office self-advocacy to “lift heavy” ◼️ What makes a pitch stand out, and why almost nobody sends a good bio ◼️ What happened after Dr. Stephanie went on Diary of a CEO, and the surprising truth about the Rogan effect   Follow Brock Armstrong: ◼️ Website: https://frozenpuck.com ◼️ LinkedIn: https://www.linkedin.com/in/thebrockarm/ ◼️ Better! with Dr. Stephanie: https://www.youtube.com/c/DrStephanieEstima    Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten   Questions or want to say hey? Email us at [email protected] Please leave us a review on Apple Podcasts or Spotify.

150 ratings and 50,000 downloads in one month. Dr. Mariza Snyder, host of Energized with Dr. Mariza, breaks down the giveaway strategy behind it. ◼️ How she ran the giveaway that delivered 150 ratings and 50k downloads in a single month ◼️ Her system for publishing four episodes a week without burning out ◼️ How the podcast became the launchpad for every book she's released Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   Bonus tips and resources:  ◼️ Blog: https://podwritten.com/blog/  ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten    Questions or want to say hey? Email us at [email protected]   Please leave us a review on Apple Podcasts or Spotify.

Katie Fogarty, host of A Certain Age, joins us for an honest look at what starting a podcast really involves and how she attracts sponsors.  ◼️ Why she started the show she couldn't find anywhere else ◼️ The real pros of hosting a podcast ◼️ The cons nobody warns new hosts about ◼️ What she'd tell someone sitting on the idea of starting a show Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   Bonus tips and resources:  ◼️ Blog: https://podwritten.com/blog/  ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten    Questions or want to say hey? Email us at [email protected]   Please leave us a review on Apple Podcasts or Spotify.