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So I Was In This House Podcast: Service and Sales Tales
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So I Was In This House Podcast: Service and Sales Tales

Author: Everett Lippel

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Conversations about the strange, funny, unexplained, sad, heartwarming, and crazy things that happens to sales and service reps inside of other people's home and associated content. I spent over a decade running thousands of calls, meeting tens of thousands of people, If there's one thing I know, nothing surprises me. You never know what you're going to run into.
83 Episodes
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Just good old fashioned "So I was in this house...." adventures. In this episode we also announce the 2026 HVAC Tactical giveaway winners! Joined by Gil Cavey from the HVAC Uncensored Podcast, Ben Poole, founder of HVAC Tactical, and John Vazquez, an infamous industry legend. Please give my sponsors a look: https://www.mymethod.ai/inthishousewww.cooperandhunter.usPodcast Linkshttps://linktr.ee/soiwasinthishousepodcast
Megan McIntosh is a co-founder of Mechanical Environments, a Denver, Colorado–based HVAC company specializing in climate control systems for cannabis cultivation facilities, where precise management of temperature, humidity, and airflow is critical to indoor agricultural success. She entered the trades through a nontraditional path, beginning her HVAC career in 2018 at the age of 31, after being encouraged to take a sales role with an HVAC distributor. What started in distribution sales quickly evolved into a deep immersion in the HVAC industry as a whole, especially when moving to the contractor's side. Her unconventional background shaped her belief that the future of the trades depends on better preparation, clearer career pathways, and stronger collaboration between contractors, educators, and suppliers, and she strives to bridge these gaps every day through her work and advocacy. Megan’s leadership and industry impact have earned national recognition. She was named one of ACHR News’ 2025 Top Women in HVAC and honored as the Lady of Trade at the 2026 HVAC Tactical Awards. @mechanicalenvironments @megomackPodcast Sponsor Linkshttps://www.mymethod.ai/inthishousewww.cooperandhunter.usPodcast Linkshttps://linktr.ee/soiwasinthishousepodcast
In this episode we discuss the pitfalls of joining the wrong "best practices" group with Joe O'Grady. Joe runs the Service Profit Group, an organization built for small businesses with the focus on helping the little guy win ethically, and grow strategically. He ran an $11 million plumbing and HVAC business as the Director of Operation and started in the the home service industry 16 years ago. Joe has trained owners, technicians, and CSR’s how to lead a team, run service calls, and dispatch for profits. He travels all over the United States helping business owners operate more efficiently. Joe’s vast knowledge of the trades and his business acumen are paramount to his success. Joe is a natural trainer and coach and right now, he's on fire.https://teamspg.com/Podcast Sponsor Linkshttps://www.mymethod.ai/inthishousewww.cooperandhunter.usPodcast Linkshttps://linktr.ee/soiwasinthishousepodcast
Willie "The HVAC Goat" Ward is literally one of a kind. Odds are, if you're in HVAC or home services, you've seen his hilarious and controversial content, especially his animation and Ai videos. Willie is with GOAT Heating & Cooling, and founder of the “HVAC is Life” group. https://www.youtube.com/@Williethehvacgoathttps://www.instagram.com/williethehvacgoat/Podcast Sponsorshttps://www.mymethod.ai/inthishousewww.cooperandhunter.us
Sarah Lipka is a Sales Director at Comfortside West (Cooper&Hunter), where she works closely with HVAC contractors and distributors to grow their business through ductless and cold-climate heat pump solutions. With 18 years of industry experience, she focuses on training, market development and improving the in-home sales experience by helping teams communicate clearly and confidently with homeowners. Sarah is passionate about turning electrification into practical, profitable solutions that make sense in real homes and real conversations. Today we dive deep into the world of HVAC manufacturing, distributing, contracting, and assorted topics. Podcast Sponsor Linkshttps://www.mymethod.ai/inthishousewww.cooperandhunter.us
Dan Friesen is a Canadian HVAC industry leader, trainer, and business professional known for his extensive work in training and leadership within the home services sector. He has served as a master trainer with Nexstar since the early 2000s, helping educate and develop technicians and business teams across North America.Dan is also the Owner & Team Leader at Charlton & Hill Home Services and serves as Vice President of Training at P1 Service Group, where he focuses on communication, training program excellence, and public speaking development. With over 24 years of public speaking experience and tens of thousands of people impacted by his training, Dan is recognized for his ability to elevate both individual skills and organizational culture in the trades.https://danieljfriesen.com/Please give my sponsors a gander:https://app.slash.com/i/soiwasinthishousehttps://www.mymethod.ai/inthishousewww.cooperandhunter.us
Sarah Ghirardo is an AI marketing expert and Director of Pro Content at ServiceTitan, where she leads an 80% AI-powered content organization shaping the future of automation, agentic experiences, and scalable growth for the home services industry. Blending deep expertise in marketing strategy, leadership development, and productized content design, she turns complex technology into simple, repeatable systems that help HVAC, plumbing, and electrical companies grow revenue, efficiency, and customer impact. A seasoned SaaS and trades leader, Sarah is also a passionate advocate for diversity and inclusion—especially for women in the trades—mentoring emerging leaders and teaching executive-level marketing and AI fluency. Her mission is to elevate the trades through innovation, storytelling, and AI-driven transformation, empowering the next generation to see themselves as builders, leaders, and changemakers. When not driving transformation at ServiceTitan, she speaks nationally, consults as a fractional CMO, and supports the trades with heart-led leadership and actionable strategy.Please visit our sponsors: www.mymethod.ai/inthishousewww.cooperandhunter.ushttps://app.slash.com/i/soiwasinthishouse
Ty Branaman

Ty Branaman

2025-12-0901:02:01

Ty Branaman started his HVAC career in 1995 insulating ductwork in a sheet metal shop — a humble beginning that sparked a lifelong passion for craftsmanship, teaching, and elevating the trade. Today, as a Certified Master HVAC Educator, Ty travels the country and teaches online through The Grit Foundation, inspiring techs and students to sharpen their skills and embrace the grit it takes to succeed. With nearly 30 years of experience, he blends real-world expertise with an educator’s heart, turning complex HVAC concepts into clear, motivating lessons for the next generation of tradespeople.https://www.thegritfoundation.com/Please give my sponsors some love:https://app.slash.com/i/soiwasinthishousehttps://www.mymethod.ai/inthishousewww.cooperandhunter.us
Chris Yano is the President & Co-Founder of RYNO Strategic Solutions, a digital marketing company for the trades industry since 2008. He's also the co-owner of Red Bird Roofing, a residential roofing company in Indianapolis, IN. Chris is the host of the #3 ranked To The Point Home Services Podcast and former partner with Gary Vaynerchuk. He’s done hundreds of keynotes, breakouts and webinars on successful digital marketing best practices for home services & improvement companies during his tenure. Chris is married to his wife of 19 years, Anna Yano and has 4 children, Kaycee, Berkeley, Mason & Fallon Yano.In this conversation, we dive deep into the journey that brought him to where he is today. Please visit our sponsors: www.mymethod.ai/inthishousewww.cooperandhunter.ushttps://app.slash.com/i/soiwasinthishouse
One of the hottest topics in HVAC and the home services business…. Selling Tech vs. Sales Rep (Comfort Advisor / Project Manager) In this episode we debate the merits and pitfalls of both. This was one insightful conversation joined by an esteemed panel of HVAC pros. Joined by Doug Wyatt of Synergy Learning Systems, Coral Whale - veteran HVAC professional , Ryan Bowman of Divergent Solutions, Seth Ure of SetSale.ai, and Zachary Friedman, of Old Coast Heating and Air. Please give my sponsors some love:MyMethod.aicooperandhunter.us
Chuck grew his home service and plumbing company from the ground up, starting in his garage and scaling it into a $20M+ business before exiting. With more than 25 years of experience, he now serves as co-founder of the Opus & Golds Group, where he leverages his strength in sales, leadership, and growth strategy to help owners build sustainable businesses. Chuck also co-hosts Catalyst for the Trades, a podcast dedicated to industry insights and growth.Please visit my sponsors:cooperandhunter.usMyMethod.Ai
Valerie Heck is a ServiceTitan Certified Process Implementation Specialist and consultant dedicated to helping home service businesses grow with smarter systems. With experience leading operations in HVAC, plumbing, and electrical companies, she specializes in optimizing workflows, building sustainable processes, and driving profitability through technology. Valerie is also an active member of industry organizations including LadyTitans, WHVACR, NAWIC, and INWIC, and has authored featured articles in Contracting Business Magazine, ACHR News, as well as appeared on multiple podcasts. She brings a family-first perspective to her work, believing that strong processes not only grow businesses but also create lasting impact for teams and the customers they serve.Please give my sponsors some love: ⁠MyMethod.Ai⁠⁠cooperandhunter.us
Raymond Little is a full-time hustler, roofer, coach who believes in building people, not just businesses.... oh yeah... and he spent more than 11 years of his life behind bars...He has built companies from the ground up with grass-roots branding, door-to-door hustle, and a culture designed to develop leaders who will eventually outgrow him. For Raymond, success isn’t measured by money alone, but by how many people you can bring with you on the journey.He lives by the 4Fs: Faith, Family, Fitness, and Finance, weaving those values into everything he does — from raising his child to mentoring young entrepreneurs to scaling teams into multi–8-figure exits.Raymond’s journey has included judgment, doubt, and testing, but it has also brought freedom, focus, and blessing. His story is proof that hustle combined with faith can transform a life, and his mission is to help others write their own stories of growth, freedom, and success.His motto is simple: “Nobody cares — work harder. But when you do, bring people with you.”Please give my sponsors some love: MyMethod.Aicooperandhunter.us
Please give my sponsors some love:⁠My Method Ai⁠ ⁠Cooper and Hunter ⁠Stephanie and David Postell own and operate Anchor Heating and Air in Charleston, South Carolina. With over 30 years of combined experience, Stephanie and David know what it takes to run a business built on expertise, reliability and a passion for serving their community. They are both extremely active in the trades, and hosts of the "We Mean Business" and "She Means Business" events.Living in the community they work in has allowed them to build a build a business people recognize, and a business that is dedicated to their employees and customers. When Stephanie and David are not in the office (which is basically everyday) they love to ride their buggys in the mud, cheer on Clemson football, and spend time with their family.
What do all these podcast guests have in common?1.) They were all selected for the AHR Top 40 Under 40 this year... 2.) They were all interviewed by yours truly on the So I Was In This House Podcast this past year or so... Coincidence? I think not. Please support my sponsors:My Method Ai ⁠24/7 specialists - one answers calls, one follows up on estimates, one requests reviews. AI Employees —each designed for their specific role, in your customers voice.⁠Cooper and Hunter ⁠High quality HVAC products, ductless, VRF/VRV.
What’s going on in Phil Grego's mind? What’s got him hot under the collar? This hard working, ethical-minded $5M+ HVAC sales rep’s got quite a lot on his mind…In this episode we dive into some industry "trends". Phil was the VERY FIRST guest on the podcast and he’s one of the best and funniest people I know. Please support my sponsors:My Method Ai 24/7 specialists - one answers calls, one follows up on estimates, one requests reviews. AI Employees —each designed for their specific role, in your customers voice. Cooper and Hunter High quality HVAC products, ductless, VRF/VRV.
USE PROMO CODE HOUSE 100 FOR $100 OFF REGISTRATION FOR SERVICE WORLD EXPO 2025.Register for Service World ExpoJim Hinshaw is an HVAC legend with over 50 years in the industry! He started his career in HVAC as a Trane rep, moved up to district manager for AZ, President of a mechanical contracting firm, VP of operations for a large residential contractor and spent 20 years as a consultant to the industry. Jim has helped train companies from 3 man operations to global companies, working with techs, sales teams, office staff and distributors (both inside and outside sales teams) all around the world. Jim joined Service Nation in 2020, and is now the HVAC Vertical Market Manager for Service Nation, helping members improve both sales and profits. He is also a writer for several industry papers and has two books published, working on three more.In this episode we talk Service World Expo 2025 in Las Vegas and Jim's illustrious history in the home service world. Please give our sponsors some love: Cooper and Hunter My Method Ai
HVAChicks Jennifer is one of the most influential players in all of HVAC today. Business owner, national trainer, influencer, and leader of the HVACHicks Coalition. John DiPasquale is a seasoned veteran in HVAC sales and one of the best people I know! In this episode we share good ole war stories from the field of HVAC... inside and under people's houses, and other assorted nonsense. Please give my newest sponsor some love!My Method Ai - Book a demo today! My Method Ai speaks like your team, in your voice. No generic scripts or robotic responses—they learn your company's style, terminology, and approach to customer service. Your customers hear a consistent brand experience that matches your business, not a one-size-fits-all chatbot. Cooper and Hunter - High Quality HVAC Products!
Seth Ure, SetSale Co-FounderSeth Ure is the COO of SetSale, bringing a blend of industry insight and operational excellence. With over 15 years in the HVAC sector, including key leadership roles at Goodleap, Regions, EGIA and Daikin, the world's largest air conditioning manufacturer, Seth has developed a comprehensive understanding of the industry's challenges and opportunities.A seasoned entrepreneur, Seth previously founded and led Gainer Partners, where he developed a finance, training, and business solutions platform that trained thousands of HVAC contractors on effective financing strategies, sales techniques, and profit optimization.Please give my sponsors some love!Cooper and Hunter HVAC Products My Method Ai Voice Agents
His team never steps foot in the home. No measuring tape, no kitchen table pitch, no windshield time. Just phones, systems, and a process that closes high-ticket jobs day in and day out.Billy Cline is the owner of YourNewDoor.com, the #1 door installation and repair company in DFW. With over two decades of experience, Billy built his business on trust, quality craftsmanship, and a commitment to treating every customer like family. He’s passionate about making home improvement simple, honest, and hassle-free. Living by this philosophy, he has developed a process of leveraging technology and innovation, creating a unique sales experience that allows his team to sell without ever setting foot on a job site.Please give our sponsor some love: Cooper and Hunter
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