The 360 Experience

In this episode of The 360 Experience Podcast, Tim Braheem takes mortgage loan officers into one of the most important conversations of our time: artificial intelligence and its role in transforming the mortgage business.Joining Tim are Mary Hurd and Sebastian “Seb” Assaf, founders of Haavn AI in London. With decades of experience at Google, Microsoft, YouTube, and Meta, Mary and Seb bring rare insight into what’s possible with AI and how mortgage professionals can apply it today. They dive deep into the tools, prompts, and frameworks that originators can implement immediately to gain an edge and stay on the forefront of the AI revolution.Top Takeaways for Loan Officers:1️⃣ How to brief AI like your eager intern so it becomes a true teammate in role-play, objection handling, and sales prep.2️⃣ The transcript-to-follow-up system that turns every client or Realtor meeting into same-day action steps and personalized outreach.3️⃣ The 90-day nurture campaign framework you can build, launch, and improve with AI to stay top-of-mind with past clients and partners.We want to hear from you! What challenges are you facing in your business right now? Email us at 360@theloanatlas.com with your questions and struggles - you may hear them answered in a future episode.DOWNLOAD THE FREE RESOURCE FROM MARY AND SEB https://haavn.ai/360-experience Get in touch with Mary and Seb: https://haavn.ai/ Check out Notebook LM: https://notebooklm.google/ _________________________________________________________________Unlock the Systems Top Producers are Using to Differentiate Their Value and Thrive in Any Market🏆 Join The Loan AtlasGet the training, tools, and coaching you need to elevate your mindset, your energy, and your production ► https://go.theloanatlas.com/membership🎧 Subscribe to The 360 Experience PodcastDon’t miss future conversations designed to help you win in business and in life ► https://www.theloanatlas.com/podcast/ 📺 Explore The Loan Atlas YouTube ChannelDiscover what’s working for mortgage originators right now and learn secrets from top producers you can apply in your business today ► https://www.youtube.com/channel/UC4kM-D-PB6H8lgi6cHGzoRw _________________________________________________________________➡️ ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.➡️ TIM'S PRIVATE COACHING ► https://www.performance-experts.com/➡️ ABOUT SEBASTIAN ASSAFSebastian brings over a decade of experience from Google, YouTube, and Apple to the challenge of defining visual identities for new technologies. At YouTube, he led art direction for the platform's first advanced effects suite, combining top creative talent with cutting-edge AI to empower millions of creators. Working with Google Research's speculative design team, he shaped early concepts and user experiences for pioneering AI technologies,including early versions of Gemini, AI operating systems, and AI agents.➡️ ABOUT MARY HURDMary helps people and teams make sense of change. For more than a decade, she’s launched products used by billions,...

You know the feeling: your pipeline is light, Realtors aren’t answering, and your clients are all locked into 3% mortgages. You start asking yourself, “Where are the deals? How do I even stand out anymore?”That’s exactly why Tim Braheem and The 360 Experience podcast brought on Jeremy Forcier, a 20-year mortgage veteran who consistently ranked as a National Top Producer with more than $150 million in personal annual production. Jeremy’s been through every cycle this business can throw at you, and his region is thriving - generating over $1 billion in yearly volume.This conversation is a masterclass in what it really takes to win in 2025’s market. Jeremy opens up about his mistakes, the lessons that shaped him, and the exact strategies he’s using today to generate warm leads, build deeper client trust, and lead with confidence.Top Takeaways for Loan Officers:1️⃣ How to mine your database like gold, even when every client is locked into a low rate.2️⃣ The mindset shift that turns fear into fuel and transforms you from a salesperson into a trusted advisor.3️⃣ Proven scripts and strategies to win Realtor trust by solving their real problems, not pitching them canned value props.We want to hear from you! What challenges are you facing in your business right now? Email us at 360@theloanatlas.com with your questions and struggles - you may hear them answered in a future episode.➡️ Learn more about READ AI ► https://www.read.ai/➡️ Check out I Will Teach You to be Rich ► https://www.iwillteachyoutoberich.com/ _________________________________________________________ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------

Ever chased a lead, called twice, and written them off when they didn’t respond? We’ve seen it happen again and again with loan officers who are frustrated in this market. We all want instant gratification, but most of our consistent, profitable business will come from the long game. The problem? If you don’t have the discipline, follow-up systems, and mindset to stay in the hunt for months, you’re handing deals to your competitors.That’s why we had to bring on Dave Panozzo—a decorated U.S. Army veteran, $100M+ real estate producer, lifestyle performance coach, and co-leader of one of Arizona’s top real estate teams. Dave rebuilt from losing everything in 2008 to running a 25-agent, nationally recognized team. His approach to lead conversion, personal discipline, and removing toxic influences is exactly what loan officers need to thrive right now and adapt to market changes.Here’s what you’ll take away from this episode:1️⃣ How to master the long game in lead follow-up so you stay top-of-mind for 7–9 months until your clients are ready to move.2️⃣ Strategies to build daily discipline that stacks small wins every morning and fuels consistent production all year.3️⃣ How to remove the “commission breath” by leading with service and creating human connections that earn repeat and referral business for life.If you’re serious about turning every lead into a long-term client and building a business that lasts through any market, this conversation will provide unmatched value📚 Get the book that helped fuel Dave’s transformation: The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone — https://www.amazon.com/10X-Rule-Difference-Between-Success/dp/0470627603We want to hear from you! Email 360@theloanatlas.com with questions or challenges in your mortgage business so we can help you overcome the roadblocks that keep you from scaling.__________________________________________________Unlock the Systems Top Producers are Using to Differentiate Their Value and Thrive in Any MarketABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------

Too many originators are burning out chasing every deal, living at the mercy of their phones, and praying the market gives them another break. But what if the secret to growing your business wasn’t more phone calls and Realtor lunches—but some better preparation?In this special episode of The 360 Experience, loan originator Michael Belfor opens up about a critical mistake that cost him a wave of refinance business—and how he used that lesson to lock 17 refinances in a single month just a few months later.Midway through, the conversation shifts into a live coaching session. Whether you’re stuck in reactive mode or struggling to protect your time, this episode will give you both proven systems and powerful mindset shifts to help you grow your mortgage business as the market continues to shift. Here’s what you’ll take away from this episode:1️⃣ How to prep clients before rates drop—so they’re ready to lock when the window opens2️⃣ The system Michael used to close 17 refis in 10 days (and why most LOs miss these chances)3️⃣ How to protect your evenings and family without losing deals—or your Realtor partnersIf you’re ready to move from fear to flow and from burnout to balance, this episode will shift how you show up for your clients, your family, and yourself.We want to hear from you! If you have questions you'd like Tim to answer, guests you want to see on the show or other feedback, email us at 360@theloanatlas.com!_________________________________________________________________ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------Mentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

Ever feel like you’re doing five jobs for one commission check?You're prospecting, pre-approving, structuring loans, answering emails at 10pm, and somehow still trying to grow your business… and you’re wondering why it feels impossible to scale. That’s the exact struggle that Andrei Paduraru and his team at JVM Lending set out to solve — and solved brilliantly.In this episode of The 360 Experience, Tim Braheem gets into it all with Andrei, a 31-year-old senior leader at JVM Lending who helped engineer one of the most innovative business models in the mortgage industry today. No loan officers. Fully systemized. 450+ warm leads per month. And scalable at profit margins that most LOs dream about.🔑 Here’s what you’ll take away from this episode:1️⃣ How Andrei built a machine that generates over $34M/month in volume using a team-based model with zero traditional loan officers2️⃣ Tips to scale faster by offshoring the right roles — and training overseas talent to write like a U.S. mortgage expert3️⃣ Best practices for using AI and custom GPTs to train, market, and convert better than most originators ever thought possibleIf you’ve ever wanted to build something bigger than yourself, this episode is your blueprint.ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------Mentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

Have you ever looked at your calendar, realized you had no loans coming in, and felt a wave of fear wash over you? You’re not alone. Every great originator has faced that moment—the question is, do you freeze… or do you get out there and build the relationships that feed your business for years to come?In this episode of The 360 Experience, Tim sits down with Caryn Grafton—one of the top 1% of originators in the country, with over 5,500 loans funded and decades of experience building unstoppable momentum through Realtor and builder relationships. Caryn shares the exact steps she took to go from buying newspaper ads and cold-calling leads to closing 200 million in a year, all by working by referral—and teaching new loan officers to do the same.🔑 Here’s what you’ll take away from this episode:1️⃣ The Proven Path from Zero Relationships to 95 Closings in Year Two — How Caryn coached a brand-new LO to 60 loans in year one and 95 in year two through fearless networking and a bulletproof mindset.2️⃣ The Secret to Articulating Your Value — How to confidently answer the toughest question every Realtor asks: “Why should I send my business to you?”3️⃣ Mastering Builder Partnerships in 2025 — The insider strategies for identifying the right builders, landing the meeting, and securing a steady stream of referrals—even when they have in-house lenders._______________________________________________________ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------Mentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

You know the feeling: rates are up, leads are down, and every day feels like a grind. You’re doing the work—but you’re tired, overwhelmed, and wondering: why does it feel like I’m pushing a boulder uphill?Tim Braheem sees it all the time with the originators he coaches. The truth? The real battle isn’t with rates or inventory... it’s the one happening between your ears.In this episode of The 360 Experience, Tim draws on his 25+ years of experience as a mortgage coach, originator, and business owner to unpack the inner game that determines whether you succeed, stall out, or burn out.🔑 Here’s what you’ll take away from this episode:1️⃣ How to break free from negative thought loops that are draining your energy and repelling opportunity.2️⃣ A practical approach to meditation that works for high performers (no need to “quiet your mind”)3️⃣ Why gratitude and energy management are your most underrated tools for building a resilient, referral-rich businessIf you’ve been feeling stuck, frustrated, or just ready for a reset—this is your chance to start rewiring your thinking and recharging your results._________________________________________________________________Ready to build a business that thrives from the inside out?🏆 Join The Loan AtlasGet the training, tools, and coaching you need to elevate your mindset, your energy, and your production ► https://go.theloanatlas.com/membership➡️ TIM'S PRIVATE COACHING ► https://www.performance-experts.com/ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------Mentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

Has this ever happened to you? You’re working with a client who’s been rate shopping you to death, and you’re exhausted from trying to “win” every deal. You’re feeling depleted, questioning your value, and you wonder if this is what being a loan officer is all about. Every mortgage originator has been there—and that’s why this episode of The 360 Experience is going to change the way you perform and serve your clients, partners, and most importantly YOURSELF.Casey Granston is a mortgage leader who’s flipped the script on the traditional way of doing business. He has been able to close $60 million in this challenging market—with fewer leads than he’s ever had before. More importantly, he’s learned how to protect his energy, build stronger referral partnerships, and become magnetic to the RIGHT clients.Casey’s journey from burnout to balance is a masterclass in how to thrive under the pressures every mortgage originator faces today. His approach will resonate with any loan officer who’s tired of the rat race and ready to build a business (and life) they’re proud of.What you'll gain from this episode:1️⃣ How to detach from outcomes and take complete control of your energy—so every call fuels you instead of drains you.2️⃣ Scripts and strategies to turn clients into advocates—and leverage your strengths to attract the right partners.3️⃣ The power of being radically authentic—and how that makes you irresistible to the clients and partners who matter.If you’re ready to stop white-knuckling every deal and start building a business that aligns with your core values, join us inside The Loan Atlas. You’ll get the training, community, and support you need to implement these lessons, grow your pipeline, and live a life you’re proud of—both inside and outside of work.➡️  Schedule a tour of The Loan Atlas and take the next step toward becoming the most productive, intentional version of yourself: https://go.theloanatlas.com/book-a-demo ➡️ TIM'S PRIVATE COACHING ► https://www.performance-experts.com/_________________________________________________________________ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------Mentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

You know the feeling. It’s 5:30 p.m. You’ve been “busy” all day—responding to emails, chasing down conditions, answering texts from clients and agents—and yet somehow, none of the important stuff got done. No new leads called. No referral partner follow-ups. No progress on that marketing plan you swore you’d prioritize this week.You’re not alone—and you’re not broken. This is what happens when fear runs our calendars instead of strategy. When we let our days get hijacked by tasks that don’t move the needle.In this episode of The 360 Experience, Tim Braheem shares the exact system he’s taught top-producing mortgage originators to master their time, protect their focus, and finally get the RIGHT things done—without burnout or overwhelm.What you'll gain from this episode:1️⃣ A mindset shift to stop saying yes out of fear—and start protecting your priorities like your income depends on it (because it does).2️⃣ A simple math-based exercise to calculate your real hourly rate and make smarter decisions with your time.3️⃣ A tactical system to organize your day, time block realistically, and create momentum that compounds week after week.If this episode hits home, The Loan Atlas is where we go even deeper. Inside, you’ll find the tools, scripts, time management systems, and coaching support that top loan officers are using to win in this market. ➡️  Schedule your free consultation and take the next step toward becoming the most productive, intentional version of yourself: https://go.theloanatlas.com/book-a-demo ________________________________________________________________ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------➡️ SUBSCRIBE YOUTUBE ► https://www.youtube.com/@LoanAtlas➡️ FOLLOW THE LOAN ATLASInstagram ► https://www.instagram.com/theloanatlas/➡️ FOLLOW TIM BRAHEEMInstagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemMentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our...

Imagine this: You have a solid lead, you’ve invested hours into educating your client, and you’ve worked your tail off to get them pre-approved. But just when you think you’re closing the deal, they turn around and start shopping rates. Sound familiar?If this feels like the story of your life right now, you’re not alone. In today’s market, originators are facing huge challenges—uncertain buyers, rate shoppers, and crushingly low volume. But there are opportunities in every market, and Caleb LeGrand is joining us to show you how to find them.In this episode, Caleb, who’s been consistently closing 25+ loans a month for over 11 years, tells Tim exactly how he’s managed to thrive while others are struggling. He’s not just a $100M producer—he’s a problem-solver who’s figured out how to turn obstacles into opportunities.Caleb Legrand has been consistently closing 25+ loans a month for over 11 years, and he sat down with Tim to detail exactly how he’s managed to thrive while others are struggling. If you’re looking for a proven way to fight rate shoppers with value in any market, you can’t miss this one.What you’ll take away from this episode:1️⃣ How to Close Hesitant Buyers: Caleb’s tips on using education and clear expectations to guide clients through the buying process, even in uncertain times.2️⃣ Mastering the Art of Loyalty Over Rates: Learn how Caleb tackles rate shoppers head-on by shifting the conversation from rates to long-term value.3️⃣ Creating a Scalable Business: Discover Caleb’s lead conversion secrets, and how you can implement a system that consistently drives results without burning you out.ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------Mentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

What if you were leaving up to 25% of potential deals on the table just because you don't have the right loan products in your arsenal?And what if you could close more deals without chasing rates or competing on price?In this episode of The 360 Experience podcast, Tim Braheem sits down with Scott Rerucha, a seasoned expert who’s seen it all in the mortgage space. Scott runs Legacy Group Capital, one of the few platforms offering private lending alongside traditional mortgage options. This is the secret weapon many top originators are using to break through the noise and capture deals others miss.What you'll gain from this episode:1️⃣ Bridge Loans & Flexibility: Learn how to offer bridge loans that others can’t, including the ability to cross-collateralize multiple properties to make your clients’ dreams a reality.2️⃣ Speed = Sales: Find out how speed and flexibility are your ticket to winning deals in a market where timing is everything. No more waiting around for bank approvals.3️⃣ Differentiate Your Loan Products: How offering niche products like custom construction loans can make you the go-to loan officer for builders, real estate agents, and investors.➡️  Want to get access to products like Scott's? Check out Legacy Group Capital at the link below to learn more. https://legacyg.com/ ➡️  Stop watching others close deals with private lending and creative financing. Join The Loan Atlas today and get the product training that will help you stand out in your market: https://go.theloanatlas.com/membership ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------Mentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

Every loan you fund is either making you unforgettable—or forgettable.If you’re closing deals but not creating repeat business, not getting consistent referrals, and not building raving fans out of your clients and partners… your loan process is broken. And you’re leaving hundreds of thousands (if not millions) on the table.In this episode of The 360 Experience Podcast, Tim Braheem is flying solo to break down the exact system that helped him go from funding 3 loans a month to over 500 a year. His Perfect Loan Process is a 73-step machine designed to create an experience so addictive, so dialed-in, that clients and referral partners can’t help but come back—and bring others with them.What you'll gain from this episode:1️⃣ Turn Every Loan Into New Leads: Discover how to create referral momentum by delivering an unforgettable experience that turns every client, agent, CPA, and advisor into your personal sales force.2️⃣ Systematize Your Excellence: Learn how to build a repeatable, scalable process that eliminates reactivity, increases efficiency, and ensures your team delivers “wow” moments every time.3️⃣ Create Addicted Referral Partners: Hear real-life examples and scripts you can use to proactively turn listing agents, CPAs, and financial advisors into new referral relationships—on every deal.➡️  Ready to turn every loan into your next 3 deals? Download the Perfect Loan Process for free and start building a system that creates repeat business and nonstop referrals: https://go.theloanatlas.com/perfect-loan-process?utm_source=YouTube&utm_medium=Podcast%20Video&utm_campaign=Boosted%20Video%20Traffic_________________________________________________________________ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------➡️ SUBSCRIBE YOUTUBE ► https://www.youtube.com/@LoanAtlas➡️ FOLLOW THE LOAN ATLASInstagram ► https://www.instagram.com/theloanatlas/➡️ FOLLOW TIM BRAHEEMInstagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemMentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team!...

Most loan originators today are making this one critical mistake: they’re ignoring their most valuable asset—their past clients. If you’re spending all your time chasing new leads, fighting for Realtors’ attention, or hoping the next rate drop will save your business… you’re playing the game wrong.In this episode of The 360 Experience, Tim Braheem sits  down with Jay Dacey, a 25-year mortgage industry veteran who’s built a well-oiled loan machine—144 closings in 2024, without depending on a single “whale” referral partner. He shares everything he’s learned that’s allowed him to crack the code on sustainable business growth using repeat and referral business.What You’ll Learn in This Episode:1️⃣ How to generate 10+ loans per month on autopilot by staying top-of-mind with past clients (and why 99% of LOs get this wrong).2️⃣ Why financial advisors are the ultimate referral source—and how Jay built a stream of referrals from them instead of realtors.3️⃣ The secret weapon for new LO training & team scalability—how Jay systemized his business so new hires ramp up in weeks, not months.If you feel stuck in survival mode, it’s probably because you don’t have a predictable system to keep deals flowing. That’s why we built The Loan Atlas—so you don’t have to figure it all out on your own.ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------➡️ SUBSCRIBE YOUTUBE ► https://www.youtube.com/@LoanAtlas➡️ FOLLOW THE LOAN ATLASInstagram ► https://www.instagram.com/theloanatlas/➡️ FOLLOW TIM BRAHEEMInstagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemMentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

Most mortgage originators today have no idea how the market actually works. If you want to stand out as a confident mortgage advisor, you need to know WHAT is happening in the market, WHY it’s happening, and HOW to use that knowledge to win more deals. That’s exactly what we’re diving into in this episode with Dan Habib, market expert with MBS Highway and son of mortgage legend Barry Habib.Dan’s been deep in the trenches, studying the financial markets, tracking economic trends, and working with top producers who never worry about rates—because they already have a plan. If you’ve ever struggled to confidently explain rates, inflation, or the Fed to your clients, this episode will change the way you approach your business.What you'll learn in this episode:✅ The #1 skill separating top loan officers from the pack (and how to develop it FAST)✅ How to use “strike rates” to turn future refis into guaranteed deals today (most LOs completely miss this)✅ The exact market insights you need to explain to borrowers right now (so they stop hesitating and start locking loans)➡️ JOIN NOWTHE LOAN ATLAS ► https://go.theloanatlas.com/membership ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------

👉 Are you tired of chasing agents who don’t call you back? Wondering how top producers build loyal partnerships that deliver consistent referrals—and why you’re stuck with one-off deals?In this episode of The 360 Experience Podcast, Tim Braheem sits down with Ashley McKenzie-Sharpe, a mortgage industry powerhouse who closed over $150 million in production last year. Ashley reveals her journey from being a terrified rookie afraid of commission to becoming a relationship-building expert with referral partners who trust her implicitly.Ashley’s story will inspire you to rethink how you approach relationships, market your value, and create a pipeline that thrives—even in challenging markets.What you’ll learn from this episode:1️⃣ The mindset shift that turned Ashley into a top producer.2️⃣ How to approach agents and builders—even when you’re brand new—to build real connections.3️⃣  The secret sauce behind creating friendships with referral partners that lead to loyalty and consistent business.➡️ Ashley didn’t just close $150M by luck—she mastered the art of relationship-building and leveraging her knowledge. In The Loan Atlas, we teach you how to do the same. Learn more and join our community at https://go.theloanatlas.com/membership _________________________________________________________________ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------➡️ JOIN NOWTHE LOAN ATLAS ► https://go.theloanatlas.com/membership

The NAR lawsuit has changed the game for agents and loan officers alike, and the dust is far from settled. But here’s the truth: those who adapt now will dominate tomorrow.In this episode of The 360 Experience Podcast, Tim Braheem sits down with industry veteran Scott Einbinder, a real estate strategist who’s seen it all—three business sales, decades of experience, and a front-row seat to the biggest shifts in real estate. Together, they unpack the massive changes happening right now and share how loan officers and agents can not only survive but thrive.What you'll gain from this episode:1️⃣ Master the New Agent-Loan Officer Partnership: Build true referral partnerships that drive results, not just referrals. Learn how to integrate your value into every agent presentation.2️⃣ The Future Belongs to Listing Agents—Here’s Why: Scott breaks down why becoming a proactive listing agent is now mission-critical and how loan officers can support this shift.3️⃣ Transparency is the New Currency: The market is demanding honesty and clarity. Scott shares how loan officers can stand out by offering real, tangible value.➡️  Ready to become the kind of originator agents can’t wait to partner with? Join The Loan Atlas—the MBA of the mortgage industry that gives you access to coaching, training, and resources that turn knowledge into action and action into results: https://go.theloanatlas.com/membership _______________________________________________________________ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------Mentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

Feeling stuck, burnt out, or like your success is slipping away in this market?Here’s the hard truth: If you’re resisting change, clinging to old strategies, or waiting for the market to fix itself—you’re already behind.In this episode of The 360 Experience Podcast, Tim Braheem sits down with Ryan Grant, President of NEO Home Loan and a mortgage leader who’s mastered the art of leading teams, adapting to market shifts, and building a business that thrives—no matter the conditions.Ryan shares the raw, unfiltered truth about what’s holding loan officers back and lays out a clear roadmap for transforming your mindset, your strategy, and your results.What you'll gain from this episode:1️⃣ The Confidence Comeback: Why most loan officers tie their identity to their production—and how to rebuild unshakable confidence when the market feels against you.2️⃣ Value That Disrupts Partnerships: Forget coffee meetings and small talk. Learn how to offer value so undeniable that Realtors chase you3️⃣ Leadership That Creates Loyalty: Stop managing tasks. Start inspiring people. Ryan shares the difference between managing and leading.➡️  Ready to stop surviving and start thriving? Join The Loan Atlas—the online platform giving mortgage originators the training, tools, and mindset shifts they need to build an unshakable business foundation: https://go.theloanatlas.com/membership Link to purchase, Extreme Ownership Link to purchase, Pivot or DieABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------Mentioned in this episode:Book a Strategy Call with The Loan Atlas!...

Building Unbreakable Partnerships: How John Wade Used His Referral Network to Close $85M in 2024In this episode of The 360 Experience Podcast, Tim Braheem sits down with John Wade, a top-producing loan officer with over 20 years of experience, to break down the strategies that separate the average originators from the true market leaders. Most loan officers are focused on chasing deals—but the ones who gain market share are building partnerships that last. If you’ve ever lost a deal to someone who “knows how to make things happen” or felt like you’re just another option for your referral partners, this episode is your wake-up call.John’s approach to mastering loan structuring, creating momentum, and building loyalty will not only help you close more loans but also make you the advisor your clients and partners trust above all others.Here’s what you’ll gain from this episode:1️⃣ Unbeatable Loan Structuring: Learn how to navigate tough loans and uncover solutions others miss—becoming the go-to LO for deals no one else can close.2️⃣ Next-Level Partnerships: Discover how John turns every transaction into an opportunity to build loyalty with referral partners and clients.3️⃣ The Momentum Method: Why closing more deals (even at a lower margin) creates a ripple effect of success for your business.➡️ Join The Loan Atlas to get coaching that will help you stop chasing leads and start building real relationships that grow your business: https://go.theloanatlas.com/membership _________________________________________________________________ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------➡️ SUBSCRIBE YOUTUBE ► https://www.youtube.com/@LoanAtlas➡️ FOLLOW THE LOAN ATLASInstagram ► https://www.instagram.com/theloanatlas/➡️ FOLLOW TIM BRAHEEMInstagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheem

Tim Braheem Interviews Rose Marie DavidThe mortgage industry is tougher than ever, and most loan officers are struggling just to keep up. But survival isn’t enough—it’s time to take control and build something lasting.In this episode of The 360 Experience Podcast, Tim Braheem sits down with industry powerhouse Rose Marie David, a leader who’s done it all—from top-producing originator to overseeing massive sales teams. Together, they tackle the problems that most loan officers don’t even realize are holding them back. Here’s what you’ll gain from this episode:1️⃣ Overcome Fear and Complacency: Rose shares her strategies for breaking free from old habits, embracing discomfort, and leveling up your game.2️⃣ Vision-Driven Success: Learn how to dream big, craft a clear vision, and turn that vision into a tactical plan that drives results.3️⃣ Master Time and Priorities: Rose’s proven techniques for focusing on what truly matters and eliminating distractions will change the way you work.➡️ Goals mean nothing without action. Join The Loan Atlas and get the coaching you need to make 2025 your best year ever: https://go.theloanatlas.com/membership _________________________________________________________________ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------➡️ SUBSCRIBE YOUTUBE ► https://www.youtube.com/@LoanAtlas➡️ FOLLOW THE LOAN ATLASInstagram ► https://www.instagram.com/theloanatlas/➡️ FOLLOW TIM BRAHEEMInstagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheem

Tim Braheem Interviews Manu GinobiliDo you ever feel like you’re pushing so hard for success that you forget to enjoy the journey?In this episode of The 360 Experience Podcast, Tim Braheem sits down with NBA legend Manu Ginobili to unpack lessons that go far beyond the court. Manu’s story is filled with relatable struggles and breakthroughs that originators face every day. This isn’t just a conversation about basketball—it’s a masterclass in achieving balance, building resilience, and finding fulfillment in every area of life.What you'll gain from this episode:1️⃣ Mastering Self-Talk and Resilience: Learn how Manu shifted from self-criticism to self-compassion and how that transformation helped him achieve greater performance and happiness.2️⃣ Balancing Drive with Fulfillment: Discover how to stay competitive without sacrificing joy or relationships—and how to thrive under pressure.3️⃣ Authentic Leadership: Take a page from Manu’s playbook on what it means to lead with honesty, vulnerability, and trust in both life and business.➡️ ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.➡️ SUBSCRIBE ► / https://www.youtube.com/@The360ExperiencePodcast➡️ FOLLOW TIM BRAHEEMInstagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheem