Ride To Success

Donna McConnell, also known as The Iron Empress, joins host Pedro Couto Lopes on the Ride To Success Podcast to share how she transformed her life through cycling — from rapper and journalist to Ironman triathlete, ride leader, and advocate for inclusion in sport.In this deeply personal episode, Donna opens up about discovering endurance sport in her 50s, navigating grief, menopause, and identity, and the powerful role cycling played in reclaiming purpose. She discusses representation in triathlon, community building through Chain Gang Cyclists and Black Unity Bike Ride, and how fitness became her lifelong experiment in freedom, power, and joy.Whether you're a cyclist, late bloomer, or simply seeking inspiration, this episode will shift your mindset.🎙️ Ride To Success is your go-to podcast for entrepreneurial stories in cycling.We’re the global voice of changemakers — blending stories of leadership, innovation, and human transformation powered by the bike.👉 Listen now on Spotify, Apple Podcasts, YouTube, or wherever you get your podcasts.🔔 Make sure to follow and rate the podcast wherever you listen to it!Social Links to Ride to Success:Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/

In this inspiring episode of the Ride To Success Podcast, host Pedro Couto Lopes sits down with Pinar Pinzuti, one of the most influential voices in cycling advocacy and cycle tourism across Europe.Pinar shares how her passion for daily bike rides evolved into the award-winning Fancy Women Bike Ride, now a global movement that mobilized over 500,000 women in 250 cities. From her work as a EuroVelo Council member to launching the Cycle Tourism Fair, her story is a powerful reminder that the bicycle is more than a vehicle—it’s a tool for freedom, equity, and transformation.We explore:• How cycling can drive economic revitalization in rural regions• Feminist activism on two wheels• The importance of inclusive mobility• Pinar’s journey from Germany to Italy to the global stageWhether you’re a cyclist, activist, or curious changemaker, this episode will shift the way you think about bikes, community, and the power of one idea.________________________________________🎙️ Ride To Success is your go-to podcast for entrepreneurial stories in cycling.Ride To Success is the global voice of changemakers, blending stories of leadership, innovation, and human transformation powered by the bike.👉 Make sure to follow and rate the podcast on Spotify, Apple Podcasts, YouTube, or wherever you listen!Social Links to Ride to Success:Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/-Thanks for listening

In this episode, Pedro Couto Lopes answers questions from his audience, sharing insights gained from his podcast journey. He discusses the importance of journaling, stepping outside comfort zones, accepting risks, and the evolving definition of success. He reflects on how fatherhood has changed his perspective on cycling and acknowledges the contributions of his podcast guests. The conversation also delves into the challenges of finding guests and the time-consuming nature of podcast production.TakeawaysJournaling is a powerful tool for tracking progress.Stepping outside your comfort zone is essential for growth.Accepting risk is a fundamental part of entrepreneurship.Failing fast can lead to valuable learnings.Balance in life starts with making conscious choices.A strong support network is crucial for success.The definition of success is constantly evolving.Fatherhood has changed my perspective on cycling safety.Finding podcast guests requires effort and persistence.Post-production is the most time-consuming aspect of podcasting.🎙️ Ride To Success is your go-to podcast for entrepreneurial stories in cycling.Ride To Success is the global voice of changemakers, blending stories of leadership, innovation, and human transformation powered by the bike.👉 Make sure to follow and rate the podcast wherever you listen.-Social Links to Ride to Success:Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/-Thanks for listening

In this episode of the Ride To Success Podcast, host Pedro Couto Lopes sits down with Dominique Lellek—CMO of Alteos, yoga teacher, and a member of Women in Cycling Germany—for a powerful conversation about redefining success, leadership, and the transformative power of the bike.From climbing the corporate ladder to advocating for inclusion in the cycling industry, Dominique shares how her journey through marketing, mindfulness, and mobility helped her find purpose beyond hustle. They explore topics like community building, being a woman in male-dominated spaces, and how cycling became a catalyst for personal and professional growth.Whether you're an entrepreneur, advocate, or someone simply trying to find your lane—this episode is filled with stories, insights, and mindset shifts that will inspire you to ride forward with intention.🎙️ Ride To Success is your go-to podcast for entrepreneurial stories in cycling.Ride To Success is the global voice of changemakers, blending stories of leadership, innovation, and human transformation powered by the bike.👉 Make sure to follow and rate the podcast wherever you listen.👉 Listen now on Spotify, Apple Podcasts, YouTube, or wherever you get your podcasts.Listen to the podcast:-Social Links to Ride to Success:Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/-Thanks for listening

In this episode of the Ride To Success Podcast, Pedro Couto Lopes sits down with Anna Buchmann, CEO & Co-Founder of NOCA, for one of the most inspiring cycling-entrepreneurship conversations yet. Anna shares how her journey—from learning to ride a bike in her grandfather’s garden to winning a Eurobike Award—shaped her vision for digitalisation, product data management, and the future of cycling manufacturing.Together, Pedro Couto Lopes and Anna dive into the realities of building a startup in the cycling industry, navigating pivots, dealing with setbacks, and learning how to grow with resilience. They unpack entrepreneurial challenges, personal development, and the habits that keep Anna grounded, creative, and committed to impact. Whether you’re a cyclist, founder, or tech enthusiast, this episode gives you tools you can apply immediately.🎙️ Ride To Success is your go-to podcast for entrepreneurial stories in cycling.Make sure to follow and rate the podcast wherever you listen to it!👉 Listen now on Spotify, Apple Podcasts, YouTube, or wherever you get your podcasts.Social Links to Ride to Success:Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/

In this episode of the Ride To Success Podcast, host Pedro Couto Lopes sits down with Lara Giusti, Co-Founder and Head Chef of Veloforte, to explore the fascinating intersection of real food, longevity, and sports nutrition.+++++++++++++++++++++++++++++++++++++++++++++Veloforte would like to extend a discount code to our listeners RTS20 for 20% off all single time orders.+++++++++++++++++++++++++++++++++++++++++++++From her roots in healthcare to becoming a creative challenger in the endurance-fuel industry, Lara shares how Veloforte was born from a deeply personal journey — her husband’s recovery through cycling and the need for natural, gut-friendly fuel. She reveals why real food matters, what the science says, and how athletes can optimise performance and long-term wellbeing using whole ingredients.Expect insights on:• Why “any activity counts” and how small movements support longevity• The surprising Roman roots behind Veloforte’s original recipes• How Lara blends science, tradition, and entrepreneurship• The truth about ultra-processed sports nutrition and gut health• What cyclists, runners, and active people must understand about fueling• How Veloforte builds community and a culture around real food• Lara’s reflections on work-life balance, growth, and sustainable performanceWhether you're a cyclist, endurance athlete, entrepreneur, or simply curious about improving your health span, this episode delivers inspiration and practical wisdom straight from one of the boldest voices in modern sports nutrition.🎙️ Ride To Success is your go-to podcast for entrepreneurial stories in cycling.Make sure to follow and rate the podcast wherever you listen to it!👉 Listen now on Spotify, Apple Podcasts, YouTube, or wherever you get your podcasts.Social Links to Ride to Success:Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/

In this powerful episode of the Ride to Success Podcast, host Pedro Couto Lopes sits down with Rob Cappucci, Director of Advocacy and Industry Partnerships at SRAM, to dive deep into the role of advocacy investment in shaping the future of cycling.Rob shares how SRAM’s strategy goes far beyond components—it's about trail access, youth empowerment, urban infrastructure, and unlocking cycling’s cultural power. From behind-the-scenes collaboration with rival bike brands to launching inclusive initiatives like NICA and City Thread, Rob pulls back the curtain on what true industry-wide advocacy looks like.Whether you’re a cyclist, policymaker, brand leader, or community advocate, this episode will challenge and inspire your view on what the bike can do.👉 Follow the Ride to Success Podcast and rate us 5 stars if you enjoyed this episode.Social Links to Ride to Success:Follow Pedro Couto Lopes:https://www.linkedin.com/in/pedro-couto-lopes/Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/-Thanks for listening

In this powerful episode of the Ride To Success Podcast, host Pedro Couto Lopes sits down with Julie Cornelius, the visionary founder and Executive Director of World Ride — a nonprofit transforming the lives of women through mountain biking across Nepal, Guatemala, Peru, Lesotho, and Botswana.Julie shares how a single trip turned into a global mission, how fear can become a catalyst for freedom, and why bikes are more than tools for recreation — they’re vehicles for empowerment and opportunity. From building local women-led bike tourism programs to sparking self-confidence in communities where women were once excluded, Julie’s story will leave you inspired to turn your own passion into meaningful change.👉 If you’re a cyclist, entrepreneur, changemaker, or someone looking for purpose on and off the bike — this episode is for you.🔑 Topics Covered:• Julie Cornelius’ journey from nutritionist to global MTB leader• The origin and evolution of World Ride• Building sustainable impact in underserved communities• How adventure and leadership go hand-in-hand• Practical insights on turning fear into momentum💡 Whether you ride, lead, or dream of launching something meaningful — this episode will move you.🎧 Listen now and follow the Ride To Success Podcast wherever you get your podcasts — Apple Podcasts, Spotify, Google Podcasts, and more.🎙 Hosted by Pedro Couto Lopes — subscribe for more stories that turn purpose into action.Social Links to Ride to Success:Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/-Thanks for listening#RideToSuccess

Is women’s cycling being held back by those meant to protect it?In this powerful episode of the Ride to Success podcast, host Pedro Couto Lopes sits down with Jack Lindsay, ex- Advisory Board Member of The Cyclists’ Alliance (TCA) and co-founder of HOSKING Bikes—to expose the deep-rooted inequities that still plague women in cycling.Jack pulls no punches as he discusses:• The broken sponsorship models in women’s cycling• Media bias and underrepresentation in the coverage of female athletes• Shocking pay disparities and contract loopholes in UCI-regulated teams• The failures of cycling institutions like the UCI and ACT to protect women’s rights• The creation of HOSKING Bikes as a radical move to put women in control of cycling brands and business• Real solutions to level the playing field—from league systems to stronger unionisationWhether you’re a cycling fan, an athlete, or someone passionate about equity in sport, this episode will challenge what you think you know about the politics and power structures behind the scenes in professional cycling.Love what you heard? Help Ride to Success grow!Listen to this episode—and all our latest conversations—on Spotify, Apple Podcasts, Google Podcasts, or wherever you get your podcasts.If Jack’s insights inspired you, challenged you, or made you see cycling differently, tap “Follow” and leave a quick review. It helps more people discover the show and keeps the wheels turning on powerful stories like this one.Social Links to Ride to Success:Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/-Thanks for listening#RideToSuccess

In this episode of the Ride To Success Podcast, host Pedro Couto Lopes sits down with Angela Craft Williams, Vice President of Talent and Inclusion at SRAM, to explore how one woman is reshaping the culture of cycling from the inside out.Angela shares deeply personal experiences — from confronting racial bias as a student to empowering the next generation of women engineers and leaders of color in the cycling industry. Her journey from “a closed door” to opening thousands for others is a testament to the power of intentional leadership, allyship, and courage.Together, they discuss what it means to build equity-driven cultures, how representation transforms innovation, and why diversity in cycling isn’t just about fairness — it’s about the future of the sport and business itself.If you’ve ever wondered how inclusion fuels innovation or what real leadership looks like in action, this episode is a must-listen.If this episode inspired you, follow the Ride To Success Podcast and leave us a review. Your feedback helps us share more stories that celebrate diversity, innovation, and the people shaping the future of cycling.Social Links to Ride to Success:Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/-Thanks for listening

In this episode of the Ride To Success Podcast, host Pedro Couto Lopes sits down with Kenneth Vinson, founder of All Clubs LA, to explore how one man’s ride became a nationwide movement for representation in cycling.From his personal journey into the sport to the creation of a thriving, Black-led cycling community, Ken shares how All Clubs LA is bridging cultures, inspiring underrepresented riders, and changing the face of American cycling.💬 Topics include:• Building All Clubs LA from the ground up• Creating space for marginalized voices in sport• Leadership, legacy, and uniting communities through the bike• The future of cycling and how inclusion drives innovationIf you’re passionate about cycling, community, or building something that matters — this episode is for you.👉 Follow the Ride To Success Podcast for more conversations with changemakers at the intersection of cycling, business, and culture.⭐ Loved the episode? Leave a review to help others discover the movement.🔗 Connect with us on Instagram and LinkedIn for behind-the-scenes insights.Social Links to Ride to Success:Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/-Thanks for listening

In this episode of the Ride to Success Podcast, host Pedro Couto Lopes sits down with Karen Gee, founder of Cycle Sprog — the UK’s leading family cycling platform inspiring parents and kids to ride together.Karen shares the incredible story of how a simple idea, born out of frustration at the lack of reliable information for parents, grew into a trusted national resource that’s helped thousands of families fall in love with cycling.From overcoming self-doubt and balancing motherhood with entrepreneurship, to shaping a new narrative around family cycling, Karen Gee’s journey with Cycle Sprog is a testament to how one person’s passion can spark a movement.What You’ll Learn in This Episode• How Cycle Sprog evolved from a personal blog into a nationwide family cycling hub.• The biggest myths and barriers that stop parents from cycling with their children — and how to overcome them.• Insights into cycling’s growing family market, and what brands often overlook.• How innovation in e-bikes, cargo bikes, and cycling culture is reshaping family mobility.• The mindset shifts that helped Karen balance entrepreneurship, parenting, and passion.• What the future of family cycling could look like — and how you can be part of it.Whether you’re a new parent hoping to introduce your child to cycling, an entrepreneur looking to build a purpose-driven business, or a cycling enthusiast curious about where the industry is heading — this episode offers the insight, inspiration, and honesty you won’t find anywhere else. Listen now and be inspired to see how two wheels can change your world. Enjoyed the episode?If this conversation with Karen Gee inspired you, please follow the Ride to Success Podcast and leave a review on your favorite platform. Your feedback helps us grow and bring you more inspiring stories from innovators like Karen.-Social Links to Ride to Success:Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/-Thanks for listening

R.I.D.E. — Julian Hall: Redefining Success Through ResilienceReflect. Interpret. Distill. Expand.In this R.I.D.E. episode, we unpack the emotional depth and life-changing insights from our full conversation with Julian Hall, trauma therapist, founder of Calm People, and expert in emotional resilience.Written by Pedro Couto Lopes and brought to life by AI, this short-form reflection explores what happens when life forces you to rewrite your definition of success — and how true strength emerges through vulnerability, not control.____________________________________________________________R.I.D.E. – Reflect. Interpret. Distill. Expand.written by Pedro, voiced by AIWelcome to R.I.D.E., the short-form companion to the Ride To Success podcast — where we break down and reflect on the most powerful ideas from each full-length episode.In this quick-hit recap, written by Pedro Couto Lopes and brought to life by AI, we revisit highlights from our conversation with [Guest Name], exploring the key moments, leadership insights, and lessons worth holding onto.Whether you're short on time or looking for a spark of inspiration, R.I.D.E. delivers clarity, context, and curiosity in under 15 minutes.👉 For the full conversation, follow Ride To Success wherever you get your podcasts.🎧 Listen. Learn. Lead.Listen to the podcast:-Social Links to Ride to Success:Follow Pedro Couto Lopes:https://www.linkedin.com/in/pedro-couto-lopes/Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/-Thanks for listening

Julian Hall | Emotional Resilience Expert, Therapist & AuthorWhen success comes at the cost of your peace, what does it really mean to “win”?In this powerful episode of Ride To Success, emotional resilience expert Julian Hall opens up about his journey through stage 4 cancer and how it redefined his understanding of success, masculinity, and mental health.Julian, a trauma therapist and founder of Calm People, shares deeply personal lessons from his experience helping others manage anger, stress, and emotional suppression — while facing his own terminal diagnosis with strength and grace.You’ll learn:• Why traditional masculinity often leads to emotional burnout.• How to redefine success beyond titles, medals, or money.• The tools Julian uses to stay calm and resilient while living with cancer.• Why vulnerability isn’t weakness — it’s power.• How men can break free from toxic expectations and find emotional balance.Julian’s story is a raw, honest exploration of what happens when life forces you to stop chasing and start feeling.🎧 If this conversation resonated, please follow, rate, and review Ride To Success.Your support helps us bring more open, human conversations about mental health, masculinity, and resilience to the world.📲 Follow Ride To Success for more honest conversations about growth, mindset, and mental health.⭐️ If this episode moved you, please leave a review or share it with someone who needs to hear it.Listen to the podcast:-Social Links to Ride to Success:Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/-Thanks for listening

R.I.D.E. — Marco Sonderegger: Designing the Future of How We RideReflect. Interpret. Distill. Expand.In this R.I.D.E. episode, we break down the key ideas and bold insights from our full-length conversation with Marco Sonderegger, Director of Turbo Product Experience at Specialized Bicycle Components.Written by Pedro Couto Lopes and brought to life by AI, this short-form reflection explores how curiosity, design thinking, and user obsession helped redefine what e-bikes could be — and what they mean for the future of mobility.____________________________________About R.I.D.E.R.I.D.E. — Reflect. Interpret. Distill. Expand.A short-form, AI-assisted companion to the Ride To Success podcast.Each R.I.D.E. episode is written by Pedro Couto Lopes and brought to life by AI, offering a fresh lens on the key ideas, themes, and moments from our long-form conversations with changemakers, leaders, and visionaries.Designed to be under 15 minutes, these episodes distill the essence of each guest’s story — giving listeners a quick, thoughtful recap that inspires deeper reflection or sparks interest in the full episode.For the full conversation and more inspiring stories, follow Ride To Success wherever you get your podcasts.LINK HERE: https://open.spotify.com/episode/5J5rnkrpV6tWuDVHG0d5RY?si=cd115f0a042849ab____________________________________________________________Social Links to Ride to Success:Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/-Thanks for listening#RideToSuccess

R.I.D.E. — Jon Dutton OBE: Leading British Cycling Through CrisisReflect. Interpret. Distill. Expand.In this R.I.D.E. episode, we unpack the most powerful lessons from our full-length conversation with Jon Dutton OBE, Chief Executive of British Cycling.Written by Pedro Couto Lopes and brought to life by AI, this short-form reflection explores what it truly means to lead under pressure and how purpose, resilience, and reinvention shaped Jon’s response to one of British sport’s toughest chapters._______________________________________________________About R.I.D.E.R.I.D.E. — Reflect. Interpret. Distill. Expand.A short-form, AI-assisted companion to the Ride To Success podcast.Each R.I.D.E. episode is written by Pedro Couto Lopes and brought to life by AI, offering a fresh lens on the key ideas, themes, and moments from our long-form conversations with changemakers, leaders, and visionaries.Designed to be under 15 minutes, these episodes distill the essence of each guest’s story — giving listeners a quick, thoughtful recap that inspires deeper reflection or sparks interest in the full episode.For the full conversation and more inspiring stories, follow Ride To Success wherever you get your podcasts.LINK HERE: https://open.spotify.com/episode/5J5rnkrpV6tWuDVHG0d5RY?si=cd115f0a042849ab____________________________________________________________Social Links to Ride to Success:Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/-Thanks for listening#RideToSuccess

How a Rejected Idea Changed the Future of Cycling ForeverFrom Swiss Trails to Turbo InnovationWhat does it take to change the way the world rides?In this episode of Ride to Success, host Pedro Couto Lopes sits down with Marco Sonderegger, Director of Turbo Product Experience at Specialized Bicycle Components, to uncover the story behind some of the most influential e-bikes ever made.From the quiet Swiss mountain roads of his childhood to leading the development of the Turbo Levo and Turbo S series, Marco shares the bold decisions, creative risks, and relentless curiosity that powered Specialized’s journey into the e-bike era.You’ll learn how resilience, innovation, and a deep love of cycling can fuel personal growth — and how Marco’s philosophy of “It’s you, only faster” can help you find flow both on and off the bike.Whether you’re an e-MTB enthusiast, a cycling entrepreneur, or simply someone who believes in pushing boundaries, this episode will inspire you to pedal forward with purpose.👉 Tune in to learn:• How Specialized pioneered modern e-bike technology• Why experimentation and failure drive true innovation• What the future of cycling looks like — from design to sustainability• Lessons in leadership and creativity from inside Specialized’s Turbo Innovation Lab🎙️ Ride to Success with Pedro Couto Lopes — where cycling meets creativity, technology, and human resilience.If today’s conversation inspired you to think differently about cycling, creativity, or how you ride through life — don’t stop here. Hit follow or subscribe to the Ride to Success Podcast so you never miss an episode. Every week, we bring you real stories from the people moving the world forward — one ride at a time.”________________________________________Listen to the podcast:-Social Links to Ride to Success:Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/-Thanks for listening

In this powerful episode of the Ride to Success podcast, we sit down with Jon Dutton OBE, Chief Executive of British Cycling, to explore what it means to lead with purpose in the face of uncertainty, rebuild trust in sport, and create long-term impact from the top of one of the UK’s most iconic cycling organisations.Jon opens up about the incredible challenges British Cycling faced—from commercial breakdowns and reputational pressure to rebuilding the National Championships in just 130 days. He reflects on leading through crisis, negotiating over 175 contracts under pressure, and why failure is a daily part of healthy leadership.Whether you're in sport, business, or community leadership, this episode is packed with insights on:• Leading during extreme uncertainty• Building a values-first sporting culture• Fostering resilience and long-term purpose• Why “just doing it” sometimes beats planning• The power of sport to create a fairer societyRide to Success is your go-to podcast for entrepreneurial stories in cycling — from business to tech, sport to community. Join us to be inspired by stories that move you forward.🔔 Don’t forget to follow, like, comment, and subscribefor more conversations with cycling’s most inspiring leaders, entrepreneurs,and changemakers.Social Links to Ride to Success:Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/-Thanks for listening#RideToSuccess

Change is coming to the cycling industry, but are we truly listening?In this powerful live recording, Ride to Success brings together three women driving systemic transformation across the global cycling ecosystem.Angela Craft Williams (Global Talent & Inclusion Leader at SRAM) shares insights on Women in Leadership and how intentional inclusion can create lasting cultural change.Dr. Fiona Spotswood (University of Bristol) explores Media Representation and Visibility, revealing how storytelling shapes who feels welcome in cycling culture.Claudia Glass (Founder & CEO, Swijin’) discusses Inclusive Product Development and the power of designing with — not for — women.Together, they unpack what it will take to build a more inclusive future across Cultural Ecosystems and Systemic Change, asking the question: What will progress look like by 2026 and beyond?Whether you’re a cyclist, leader, or changemaker, this conversation will leave you inspired to rethink how equity, design, and visibility can reshape the sport we love.Key Topics:• Women in Cycling and Leadership• Intentional Inclusion Strategies• Media Representation and Visibility• Inclusive Product Development• Cultural Ecosystems and Systemic Change• The Future of Cycling: 2026 and Beyond👉 Listen and follow Ride To Success Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/

What does it take to build one of Europe’s most successful cycling businesses from scratch? In this episode of the Ride To Success Podcast, host Pedro sits down with Louise Laker, co-founder of Eat Sleep Cycle, to explore the extraordinary journey of building one of Europe’s most innovative cycling hubs.Louise shares how she and her partner turned seven rental bikes and a credit card into a thriving cycling community in Girona and Málaga. From surviving the toughest challenges in the cycling industry to reshaping how bike shops operate, her story is filled with lessons in resilience, diversification, and leadership.We also dive into Louise’s experience as a female founder in a male-dominated industry, the role of cycling tourism in transforming local economies, and the values that keep Eat Sleep Cycle connected to its community.Whether you’re a cyclist, entrepreneur, or simply looking for inspiration, this conversation will give you tools and motivation to keep moving forward.🎧 Follow the Ride To Success Podcast for more stories of cycling, business, and inspiration.👉 Listen to the full episode of Ride To Success featuring Louise Laker — available now on Spotify, Apple Podcasts, YouTube, and everywhere you listen.Social Links to Ride to Success:Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/-Thanks for listening