The Art of the Brand

From Crumbl Cookies and the iPhone Duo to A24, Camille Moore and Phillip Millar break down this week's biggest brand moves. They dig into the marketing strategy behind each story and what it means for social media, retail, and consumer brands. They also discuss Sydney Sweeney, Jennifer Lawrence, Instagram's push into long-form video, whether McDonald's made the right call walking away from the World Cup, the Mes vs. Messy hair-care branding dispute, Sephora's Seth Rogen campaign, and Hailey Bieber's comments on Rhode. Tune in for candid takes on brand building, marketing strategy, consumer behavior, and what businesses can learn from this week's headlines.💡 We Talk About:Instagram’s long-form video push and the opportunity for brandsCrumbl Cookies, product quality, and the risks of rapid franchisingMarketing strategy lessons from McDonald’s, Sephora, and more🛍️ Buy Bare Protein: https://bare-protein.com/🚀 Brand Building ToolkitHire My Agency: https://thirdeyeinsights.ca/hire-teiMy Social Media Planners: https://store.camille-moore.com/Social Media Masterclass: https://camille-moore.com/masterclass/1:1 Brand Strategy Intensives: http://bit.ly/4krhxgOSubscribe to My Substack: https://substack.com/@camilleemoore📱 Follow Camille MooreInstagram: https://www.instagram.com/camillemoore/TikTok: https://www.tiktok.com/@camille.moore_LinkedIn: https://ca.linkedin.com/in/camille-moore-teiWebsite: https://camille-moore.comFollow The Art of the Brand on Instagram: https://www.instagram.com/theartofthebrand/🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.#crumblecookies #iphoneduo #ArtOfTheBrand

Camille Moore and Phillip Millar break down the week’s biggest branding debates: Kylie Jenner and the Victoria’s Secret Fantasy Bra, Poppi's Pepsi deal, Shakira’s concert-world concept, celebrity endorsements, influencer backlash, and why brands may be confusing youth with relevance.Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.

AI is deciding whether your brand wins or loses. Shoppers now discover products on TikTok, research them on Amazon, ask ChatGPT for advice, and check Reddit before they buy.In this Advertising Week conversation, Camille sits down with Leslie Hall, founder of Iced Media and one of the first badged TikTok Shop partners in the U.S. They break down how brands can win across TikTok Shop, Amazon, Reddit, paid media, and AI search.In this episode, they explain:■ The new buyer journey: TikTok creates demand, Amazon builds trust, ChatGPT answers questions, and Reddit validates the purchase.■ Vibes to validation: Creator content sparks interest, but reviews, testimonials, and community proof close the sale.■ AI shopping readiness: Learn how brands show up in ChatGPT, Google AI, and Reddit-powered recommendations.■ Reddit for brands: Why Reddit ads, authentic brand profiles, and AMAs help brands earn trust and visibility.■ TikTok to Amazon: How multi-channel fulfillment helps brands turn viral moments into sales.■ Beyond last-click attribution: Why top-of-funnel storytelling and world-building drive long-term growth.About Leslie HallLeslie Hall is the founder of Iced Media, a beauty-focused agency specializing in performance media, TikTok Shop, social commerce, Reddit, and AI shopping preparation. #TheArtOfTheBrand #TikTokShop #SocialCommerce #RedditMarketing▶️ Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media Planners The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form 👉 https://store.camille-moore.com/ 💻 Social Media Masterclass My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/masterclass/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO. 👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack) Free weekly branding insights for people who want blunt strategy, not fluff. 👉 https://substack.com/@camilleemoore🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided

This week on The Art of the Brand, Camille Moore and Phillip Millar dig into the stories behind the headlines—and what brands can learn from them.They revisit the backlash to their Shane Gillis discussion and make the case for disagreement without outrage. Then they examine Louis Vuitton’s dispute with Molly Tea in China and discuss why cultural context can matter as much as being legally right.The conversation also covers the 2026 Victoria’s Secret Fashion Show, including whether it built on the brand’s legacy or leaned too heavily on nostalgia and celebrity reach. Camille and Phillip critique an Apple HomePod ad for losing sight of the product, and debate Kelly Clarkson’s public complaint about her experience at a Brooklyn store.Along the way, they return to the four pillars of a strong brand: product, story, experience, and consistency. #TheArtOfTheBrand #BrandStrategy #Marketing #Business** Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media Planners The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form 👉 https://store.camille-moore.com/ 💻 Social Media Masterclass My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/masterclass/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO. 👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack) Free weekly branding insights for people who want blunt strategy, not fluff. 👉 https://substack.com/@camilleemoore

On this episode of Art of the Brand, Camille and Phillip debate what happens when brands jump into internet controversies—and whether a personal brand can thrive when the business behind it is struggling. They also unpack Netflix’s World Cup deal, Chipotle’s fashion-inspired campaign and TikTok’s changing role. Expect sharp takes, friendly disagreements, and plenty of branding lessons.This episode is supported by Bare Protein, the cleanest beef isolate protein powder on the market. Use code ARTOFTHEBRAND at checkout for a discount: www.bare-protein.com.New episodes every week. Follow the show so you don't miss one.