Claim OwnershipSEO for Established Entrepreneurs: The Basic B
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© 2025 SEO for Established Entrepreneurs: The Basic B
Description
As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO!
This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered!
We’ll cover questions like:
- How does improving SEO help me get found online?
- How often should I update my SEO strategy?
- How do I know my SEO strategy is working?
- How frequently do I have to post blogs?
- What’s the first step to doing SEO?
- Does SEO require coding?
- How much time is SEO going to take?
- How long does SEO optimized content last?
- Is SEO still relevant with the rise of AI & SGE?
- Does SEO also apply to Instagram, podcasts, & YouTube?
- If I start doing SEO, can I ditch social media marketing for good?
After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.”
Word on the street is she consistently makes a really complicated subject approachable and exciting!
With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram.
It’s time to press play & discover the magic of SEO! 🪄
129 Episodes
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📲 Text me! (Add your email or phone number in the message if you want a response 😉) “SEO (even for podcasts) is about being intentional. You don’t have to overcomplicate it—just start with clear titles and consistent keywords.” Podcast SEO is the difference between your show being buried in the archives or becoming the go-to resource your audience finds week after week. Even more surprising is the fact that it 1. doesn’t take that much extra effort to optimize an episode & 2. how qu...
📲 Text me! (Add your email or phone number in the message if you want a response 😉) We’re entering the final phase of SEO & Grow—my 3 month group coaching program for entrepreneurs who are ready to stop relying on Instagram for leads—and I want to take you BTS. I’ve got a few lessons I’ve already learned, tweaks I’ve made to the program, & aha’s from the business owners in the group! In this episode, you’ll learn what we’ve already done, upcoming tasks, & what surprised thes...
📲 Text me! (Add your email or phone number in the message if you want a response 😉) I find myself constantly answering this question: “Is it actually that important to optimize images?” This is something that comes up in coaching conversations, DMs, & especially anytime I talk with photographers. And while I haven’t always been the best at putting this into practice myself—so YES you will see places where I’ve made mistakes—taking the time to optimize your images can GREATLY impact your b...
📲 Text me! (Add your email or phone number in the message if you want a response 😉) Entrepreneurship is actually this healing journey that we’ve signed up for—whether we knew it at the time or not! Very personal—let’s call them challenges—play out in sometimes very intense ways in our businesses. Maybe months with 0 new clients or a flopped launch or nightmare clients who do sign on. (Yikes!) Being a business owner brings things up that we’re able to work through & actually clear. And Amy...
📲 Text me! (Add your email or phone number in the message if you want a response 😉) You may know I’m in the middle of running my 3-month group coaching program—SEO & Grow. I’m also just getting started with my 6-week mentorship, SEO Foundations. And I’m already noticing themes popping up—in my DMs and in these programs. And like the good Brittany that I am, once I connect the dots, I’ve got to spread the word & point out not only patterns that YOU may also be getting caught up i...
📲 Text me! (Add your email or phone number in the message if you want a response 😉) Whether you’re newer to SEO or it feels a little old hat by now, it’s never a bad time to brush up on the basics! And what better way to do that than with a good ol’ Q+A episode? In this solo episode, I’m pulling questions out of my DMs, emails, & group coaching calls so I can share these insights & tips with you, too! Tune in, take notes, & return to this episode whenever you need 😉 → Get the f...
📲 Text me! (Add your email or phone number in the message if you want a response 😉) “We’re not just doing this for sh*ts & giggles—we’re doing this to actually make money in our businesses.” Nina Clapperton, a fellow SEO specialist and Thriend of mine (translation: we met on Threads), is baaaack! ——— If you haven’t listened to Part 1 of our conversation, you’re gonna want to do that first! We recorded this in one go, so it will make much more sense with both parts. 😉 ——— We're digging eve...
📲 Text me! (Add your email or phone number in the message if you want a response 😉) “Even someone at Google said, ‘it’s just SEO to get into AI overviews…’” Today I'm joined by Nina Clapperton, a fellow SEO specialist and Thriend of mine. Yes—translation—we met on threads. We're talking about AI, SEO, all the things. Because AI is going nowhere. We know that. That has been clearly established. But if you're hearing or seeing AIO, AEO, SGE, GEO—all these other acronyms & you're...
📲 Text me! (Add your email or phone number in the message if you want a response 😉) We know I’m a HUGE fan of not relying on the ‘gram, but that doesn’t mean I’m not over there actually having fun. Because I am! One of the things I’ve been doing this year is… playing around with astrology posts. Shockingly, people are eating them up! So I’m bringing the content to you here, but in an expanded version. Specifically… I’m talking about the SEO for different astrology seasons. I’ll be focus...
📲 Text me! (Add your email or phone number in the message if you want a response 😉) I joke that I live in my Instagram DMs, but… I really do! And I get to answer questions like this one from Anne about my Podcast SEO Download: “How will I know if SEO is actually helping the podcast? How will I know it’s working?” Which brings me to today’s episode. I’m sharing the bonus lesson I just recorded to include in the Podcast SEO Download. You can actually hear what the teachings are like, you can ta...
📲 Text me! (Add your email or phone number in the message if you want a response 😉) In the age of AI, I’ve seen far too many entrepreneurs start to doubt if what they have to say is worth sharing. If that’s you—this conversation with Meagan Williamson is a MUST listen. Yes, there’s a strong focus on Pinterest in this episode, but it’s packed with advice on why you need not be scared or intimidated because AI’s on the scene. You’ll also discover which keyword research tool you need for Pintere...
📲 Text me! (Add your email or phone number in the message if you want a response 😉) We need to talk about 2 tiny emotionally-packed words: Content Creation When I first started doing SEO for people, I knew I wanted them to have their website SEO solid, AND I knew it was important for them to create content like blog posts on their website. But I was so eager for them to “do” any kind of SEO that I wasn’t focused on a streamlined approach. Things have changed. Now I see how critical it i...
📲 Text me! (Add your email or phone number in the message if you want a response 😉) Your questions—answered ✅ I’ve been having SO many good conversations where I’ve been asked some amazing questions. So of course, I want to bring that over to the podcast as well! In this solo episode, I’m sharing questions I’m being asked about my SEO & Grow 🌱 group coaching program that’s currently enrolling. You’ll hear my responses to questions like: “How is this program structured?”“Can I send my VA t...
![Success with SEO in 2025 [Workshop Audio Experience]](https://storage.buzzsprout.com/mo4kgc8jlk4ja233wryuuqc9k9t3?.jpg "Success with SEO in 2025 [Workshop Audio Experience]")
📲 Text me! (Add your email or phone number in the message if you want a response 😉) Tune in to the 🆓 SEO Workshop! The focus: help you better understand SEO & see how it’s possible to easily get new leads, 4x podcast downloads, & increase your income …when you lean into a strong SEO marketing strategy! This workshop: ⭐️ Reviews my proven 3-step approach to SEO ⭐️ Reveals & breaks down recent client SEO successes ⭐️ Covers common SEO mistakes entrepreneurs make (+ fixes) ——— The ne...
📲 Text me! (Add your email or phone number in the message if you want a response 😉) Raise your hand if you claimed your Google Business Profile, filled it out once, and never looked at it again. (Yeah… same.) In this episode, I’m joined by Lydia Fine, a marketing strategist and photographer who gets it. We’re diving deep into why this free tool is wildly underrated—and how it’s becoming even more important with the rise of AI search! If you’ve ever set it and forget it (🙋♀️ guilty), this is ...
📲 Text me! (Add your email or phone number in the message if you want a response 😉) I can’t believe it but as I record this episode, SEO Foundations is almost over. There’s only 1 more week to go! We’ve covered keyword research, how to use keywords, how to optimize content for SEO, how (and why) to do link building, finding & fixing SEO errors, & our last week is all about tracking metrics. These entrepreneurs have learned SO much! AND… a few of them have already secured their s...
📲 Text me! (Add your email or phone number in the message if you want a response 😉) It’s so easy to keep avoiding money, but when you start taking care of yourself by focusing on your money—your whole life changes! I’ve lived it (am still living it, if I’m being honest). And this is something my guest today also knows intimately. Meet: Lindsey Konchar. AKA: Financial Therapist Lindsey—who has this interesting concept of “financial self-care” that we’re diving into today. In this episode, you’...
📲 Text me! (Add your email or phone number in the message if you want a response 😉) Feeling like your SEO just isn’t working? You’re not alone, and it’s likely NOT because you’re doing it wrong. SEO takes time, strategy, & a plan that actually supports your business goals (not just a random list of keywords). In this episode, I’m breaking down the top SEO mistake I see business owners making, like constantly changing URL slugs or ghosting your blog—and what to do instead. If you’re ready ...
📲 Text me! (Add your email or phone number in the message if you want a response 😉) While me saying that “everyone is leaving Instagram” might sound dramatic… I’m seeing this play out with business owners & potential clients. People are TIRED of social media. But when that’s all you’ve ever focused on for marketing your business, what are you supposed to do? Fear not, friend! Here’s what’s happening, what you can do about it, & what to expect once you make those changes! Related Episo...
📲 Text me! (Add your email or phone number in the message if you want a response 😉) Many entrepreneurs fall into the categories of “high-achiever” or “perfectionist.” I 1000% do! And one beautiful Fall day when I was doing a 1:1 EFT tapping session with my friend, I said something about being a “recovering perfectionist.” That statement cracked open a whole conversation! And it’s one I want to make sure you hear. Which is why I’ve invited my friend & EFT practitioner, Jacqui Acree, ...
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