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The Brand Rebel Podcast

Author: Emily Hester-DeMello

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Bold business strategy for creative entrepreneurs who refuse to play small. Host Emily drops unfiltered truth bombs on branding, marketing, and building a business that's unapologetically you. No fluff, no corporate jargon—just strategic intelligence for the wild hearts ready to lead instead of follow.
9 Episodes
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Welcome to the very first episode of The Brand Rebel! I'm Emily, founder of August Ave House, and this is my story—all of it. The 8-year journey from college dropout charging $50 for branding to building a marketing agency that helps creative entrepreneurs stand out in a sea of beige.IN THIS EPISODE:→ My 8-year business journey through 3 business names and complete burnout→ Why I walked away from my first podcast and what brought me back→ The beige branding epidemic (and why it breaks my heart)→ What makes The Brand Rebel different from every other business podcast→ Who this podcast is for (and who it's definitely not for)CONNECT WITH EMILY:Instagram: @augustavehouseWebsite: www.augustavehouse.comEmail: hello@augustavehouse.comLOVE THE SHOW?Leave a review and share with a fellow creative entrepreneur who's ready to stand out! 🖤✨
In this episode, I’m spilling all the secrets behind my latest passion project— Web Design Storybook! 🎉 I dive into my journey from feeling burnt out designing from scratch to finding my creative spark again, all thanks to commercial use templates. This shift not only reignited my love for web design but also inspired me to create a space for other designers who’ve felt the same overwhelm and self-doubt. That’s how the Web Design Storybook was born—a membership designed to empower you to offer stunning web designs without the burnout. I also want to give a huge shoutout to my amazing beta testers who’ve been with me every step of the way, helping to shape and refine the membership. Your feedback has been invaluable, and I’m beyond excited to finally launch on 8/16! ✨ Ready to join the magic? Check out our membership’s Instagram for all the latest updates, and don’t miss out on our early bird offer—join now and get $300 off your membership! Let’s make web design a story worth telling.
Step into the world of mindset magic and high-ticket pitches with me in this episode of The Marketing Grimoire. Join me as I delve into the captivating realm of money mindset and share my journey of pitching to an $8k client. Discover how I overcame limiting beliefs around pricing and transformed my mindset to confidently present my services at their true value. But let me tell you, mindset mastery wasn't an easy feat. I'll divulge the challenges I faced and the pivotal moment that shifted my perspective, thanks to the transformative insights gained from Design Biz Academy by the Brief Collective. In this episode, I not only recount my own experiences but also offer invaluable tips and strategies for transforming your own money mindset. From reframing limiting beliefs to embracing abundance, I share the keys to unlocking financial freedom and success. Ready to rewrite your money story? Dive into this episode now and unlock the secrets to a prosperous mindset! And hey, if you're hungry for more transformational insights and guidance, don't forget to join Semester 7 of Design Biz Academy by the Brief Collective. The journey to mindset mastery awaits! Plus, don't miss out on our free Showit Website template—perfect for unleashing your creative vision and captivating your audience online. And why not take your web design journey to the next level by becoming a member of the Showit Spellbook community? Connect with me on Instagram and TikTok for even more magical content and behind-the-scenes glimpses into my journey. Let's manifest abundance together! ✨🔮
In this episode, we dive deep into the mystical world of sales psychology and social media marketing with our enchanting guest, Morgan Rutledge of MG Media Group. Together, we unravel the secrets behind sales psychology, exploring how women-owned businesses can harness its power to cast spells of success in their ventures. Join us as we uncover the art of creating FOMO in your marketing without ever feeling the slightest bit skeezy. Ready to deepen your understanding of sales psychology and level up your social media game? Don't miss out—check out Morgan's Instagram and website for a treasure trove of insights and inspiration! But wait, there's more magic on the horizon! RSVP for our free social media and sales training in April, where we'll weave even more spells of success. Plus, become a founding member of Showit Spellbook today and lock in the $50/month price while you grow your web design business. The magic awaits—let's make some dreams come true! 🌟🔮 Be sure to check out ⁠our website⁠, follow us on ⁠Tiktok⁠, and tag us on ⁠Instagram⁠ if you share some of our marketing magic to your stories!
In this episode, I'm giving you a peek into the whirlwind journey of creating my newest membership, Showit Spellbook. From losing power and battling sickness to diving headfirst into crafting the first template and setting up all the backend membership magic, it's been a wild ride filled with twists, turns, and a sprinkle of magic. Join me as I dish out the behind-the-scenes scoop, sharing the highs, the lows, and everything in between. Plus, I'll be spilling the beans on some of my absolute favorite business tools that kept me sane throughout the chaos—think Showit for enchanting web design, Flodesk for spellbinding email marketing, and Podia for bringing my membership dreams to life. Ready to level up your web design game? Dive deep into the enchanting world of Showit Spellbook and unlock the secrets to growing your business with ease. Become a founding member today and secure your spot at the exclusive $50/month price while embarking on a journey of web design wizardry like never before. Click here to learn more and become a Spellbook Coven member. So, buckle up for another magical ride through the marketing grimoire. Until next time, witches and bitches, may your marketing be as enchanting as your dreams. Catch you in the next spellbinding episode! 🌙✨ Be sure to check out ⁠our website⁠, follow us on ⁠Tiktok⁠, and tag us on ⁠Instagram⁠ if you share some of our marketing magic to your stories!
Welcome to another magical episode of The Marketing Grimoire! In this episode, I'm baring it all and sharing the untold tales of my journey in creating products that, well, initially sucked! 🙈 Over the past five enchanting years, I've dabbled in the mystical art of selling templates—from social media graphics to full-blown brand identities and websites. Join me on this candid exploration as I share the insights gained from my wins, losses, and the magical mishaps along the way. From the pitfalls of product creation to the eureka moments that turned it all around, we're diving into the nitty-gritty of why some products soared while others, well, needed a little extra fairy dust. And fear not, dear listeners! If you've ever felt the struggle of making your products shine, I've got you covered. I'll be unraveling the secrets I've discovered to transform lackluster creations into enchanting masterpieces that captivate and sell like hotcakes. Oh, and for an extra dose of enchantment, check out my Content Template Library for bewitching social media and brand templates here. Buckle up for another magical ride through the marketing grimoire. Until next time, witches and bitches, may your marketing be as enchanting as your dreams. Catch you in the next spellbinding episode! 🌙✨ Be sure to check out ⁠⁠our website⁠⁠, follow us on ⁠⁠Tiktok⁠⁠, and tag us on ⁠⁠Instagram⁠⁠ if you share some of our marketing magic to your stories!
In today's episode, I share the tale of going viral on TikTok in a video I made because I felt called to. We'll be diving into allll of the secrets of how I made the video, why I did it, how the public reacted, and why I decided to keep my page a warm, positive space for people in the face of criticism. And of course, we'll indulge in a bit of magic and affirmations. I'll guide you on creating for yourself, encouraging you to do what it is you love, and posting it (if being a creative is also what you love). So, buckle up for another magical ride through the marketing grimoire. Until next time, witches and bitches, may your marketing be as enchanting as your dreams. Catch you in the next spellbinding episode! 🌙✨ Be sure to check out ⁠our website⁠, follow us on ⁠Tiktok⁠, and tag us on ⁠Instagram⁠ if you share some of our marketing magic to your stories!
In today's episode, I spill the beans on my journey of breaking free from the traditional marketing norms, opting for a human-first strategy that's so on point in 2024. We'll be diving into the nitty-gritty of content creation, exploring the enchanted lands of Instagram, TikTok, Pinterest, and the magical realm of email lists. Join me as I spill the potion on effective marketing strategies for each platform, incorporating authentic storytelling, consistent content creation, and a sprinkle of manifestation. Grab your favorite spellbook – I mean, pen and paper – as I reveal actionable spells for building a strong online presence. From Instagram's daily posts to TikTok's algorithm dance, the creative power of Pinterest, and the intimate realm of email marketing – we've got it all covered. And of course, we'll indulge in a bit of magic and affirmations. I'll guide you on manifesting your desires, encouraging you to speak your dreams into reality. Learn the art of connecting authentically with your audience, showcasing your unique magic without the pressure of constant selling. So, buckle up for another magical ride through the marketing grimoire. Until next time, witches and bitches, may your marketing be as enchanting as your dreams. Catch you in the next spellbinding episode! 🌙✨ Be sure to check out our website, follow us on Tiktok, and tag us on Instagram if you share some of our marketing magic to your stories!
In this mystical podcast, we'll explore the realms of GenZ and Millennial entrepreneurship, revealing spells for authentic and bold branding that resonate in 2024. Get ready for weekly affirmations, insights, and interviews with fellow magical entrepreneurs. Let's manifest dreams, conjure captivating content, and navigate the ever-evolving world of marketing. Subscribe now and join our coven of business witches, because your marketing should be as enchanting as your dreams. Stay magical, my friends!
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