Claim OwnershipTLDR: The B2B SaaS Growth Podcast Recording
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The B2B SaaS growth podacast by Spear Growth (https://speargrowth.com/).
This is not a marketing strategy, story, or inspirational podcast series.
This is a to-the-point, grab-and-go podcast aimed at marketers with intermediate skills(not beginners) to find direct and actionable solutions to problems they are facing or experiments they are looking to do.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
This is not a marketing strategy, story, or inspirational podcast series.
This is a to-the-point, grab-and-go podcast aimed at marketers with intermediate skills(not beginners) to find direct and actionable solutions to problems they are facing or experiments they are looking to do.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
15 Episodes
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Ryan and I work in ad agencies.Refine Labs & Spear Growth.We’ve audited 100s of Google ad accounts.So, we decided to turn this TLDR into a discussion.Note: This episode is not for beginners.We share examples of our clients’ campaigns including some of the coolest experiments we’ve run.We especially focus on how we've reduced CAC.Hosted by Ausha. See ausha.co/privacy-policy for more information.
5k/month ad spend = ?? pipelineRyan generated 700k in pipeline 🤯This wasn’t always the case.His client had been running Google ads for the last 12 months.They got 900 leads!Guess how many converted?Then, Ryan (Senior Performance Marketing Manager at Refine Labs) took over.They had a limited budget, so he set up 5 tight campaigns.For the first 3 months, nothing really worked.Then, 5-figure deals started coming in.All through non-branded keywords in Google ads.What did he change?A lot.Things didn’t work.. till something did.In this case, setting up audiences for search worked.He was able to target B2B users much more accurately.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Every B2B SaaS company has a podcast. 🎤You get a subject-matter expert. They talk for an hour on topics that interest your ICP. Your brand grows. It’s a win-win for all. Yet 48% of the audience leave the podcast mid-way. Why?They want the meat of the podcast ASAP. 1 hour is a long commitment. Madhav (Head of Marketing) was quick to realize this.He experimented with something new. He created a 5-min video series on LinkedIn, Youtube and Meta. He cuts the fluff and asks 5 questions.Each of these ties to their product in some way. Why does this work?1. Low penalty of consuming bad content2. Caters to low attention span3. Easily sharableResults?100x more views!These consumable bites are 🔥In 9 weeks, they saw an increase in the sales pipeline! He explains his entire strategy in 37 min. Hosted by Ausha. See ausha.co/privacy-policy for more information.
You spend $$ on paid media.Yet your landing pages don’t drive pipeline.Where are you going wrong?We asked the OG Tas Bober and she answered.(Her answers compel you to rethink your entire strategy)Unless you’re living under a rock, you already know who she is.In case you don’t, she consults B2B SaaS companies on their landing page and paid ads strategy.She talks numbers and drives results.Her clients see 2-3x conversions on their landing pages.She applies a few B2C CRO principles to B2B.Want to know how her conversion framework?Listen to the podcast.I guarantee you won’t look at your landing pages the same way.I was constantly scribbling notes on this podcast.You will too!Especially, if you’ve a difficult ICP:DevOps, Security Teams, EngineersHosted by Ausha. See ausha.co/privacy-policy for more information.
Only 5% of your ICP is in-market.95% aren’t even aware of your category.How do you generate demand for such a big chunk?We asked and Madhav (Head of Marketing at Storylane) answered.He is in this exact situation.He is generating demand for a category that’s brand-new.His goal?Go from 1 to 10 million ARR.He figured out 3 demand-gen strategies that work wonders:Capture existing demand from an adjacent category.Hang out where the customer isBuild on insight-led contentMadhav breaks down all 3 strategies in the podcast.Know the best plan of action for demand gen.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Webinars are on every marketer’s to-do list.But no one knows how to run it.Either no one shows up or the wrong folks do.But Mason here is an exceptionEvery quarter, he conducts a webinar.The meeting is full of his ICP.Just his ICP.He bags 8 deals with an average value of $30,000.How?He has a pre-webinar and post-webinar process.Pre-webinarHe connects with the right-fit customers on LinkedIn.He reaches out to highly targeted accounts.Sends an invite for the LinkedIn event.During the webinarHe figures out the exact pain points of the target audience.He delivers his expertise on those concerns.(Of course, this relates back to his service.)Post-webinarHe creates dedicated landing pages for each account.He follows up 1-to-1Yes, this is pretty time-consuming.If you start from scratch, it’ll take to months to figure out the process.So, don’t.Listen to the podcast and hear Mason talk about his strategies.He has an 8-page process doc.He builds the entire thing in a day.Runs it for 6 weeks.Don’t reinvent the wheel.Hosted by Ausha. See ausha.co/privacy-policy for more information.
$25,000 deal closed in 3 weeks.Using the channel… wait for it… SEO.Don’t believe me?Let’s make this harder to believe.They also added another $100,000 in qualified pipeline. 😏These are real numbers Cacheflow generated.They saw initial rankings in 3-4 weeks.and got their first customer in less than 6 months.Riley (Director of marketing) is spilling the beans.In 26 minutes, we talk execution.Basically, everything you need to get results like these.If you liked this snippet, you’ll ❤️ the podcast.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Less buying friction = Shorter sales cycleHow short, you ask?50% shorter, says Natalie (Head of Growth & Operations).I’m sure there are many best buying practices.But here are the 3 proven ones:Ungated product experience (interactive demo)Public pricingEasy demo schedulingNatalie spent 1 quarter solving each.She only bought 2 tools: Chili Piper and ClearbitIf you want to know her exact process, listen to this 28-minute podcast.Don’t miss this if you’re:SaaS companySales-ledYour demo scheduling process has friction.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Building a partnership program is tough.Building one that's profitable, fast… is hella tough.Not for Cory.He onboarded 42 partners in 3 months.A good number of them started sharing referrals almost immediately.Not only that, he also:Fully automated the partner acquisition pipelineLaunched a new partner hub learning centerDeveloped #outreach sequences for partner acquisitionWhat was his game plan?He set up a….okay, just listen to the podcast.He talks about everything he did in 90 days.Plus, his strategy to drive $850,000 in ARR next year.All of this using:Very low software costsJust a 3 member teamHosted by Ausha. See ausha.co/privacy-policy for more information.
Nemanja closed 63 deals in 1.5 years.All LinkedIn inbounds or referrals.How?He took the best B2C strategies and used them in B2B.This was no joke.It required some convincing.And boy....did he go big?He proved his strategies to 200+ #startups.And then…there was no looking back.What’s his best strategy?Guess you’ll have to watch the #podcast.Hint: Content Creation.No, not your run-off-the-mill 20 blogs/month kind of strategy.But actionable steps on:How to create content pillarsWays to distribute contentHow to choose the right content metricsWays to document your storyHe covers every aspect of content ideation, creation, and distribution.— Ishaan “loves the name Funky Marketing” ShakuntHosted by Ausha. See ausha.co/privacy-policy for more information.
Mason used popcorn…to re-engage 25% closed lost deals.How?On the surface:He used the power of popcorn and puns.Sent popcorn to closed lost deals with a note:“Hey, we’re popping back in. Wanted to see if now is a better time.”Here’s what is interesting to me:It’s not that simple.Mason has perfected every step of the process.Everything from setting up the CRM for this to when to buy the goodies.The result?8-12 additional closed lost deals reengaged. (Mic drop!)This is one of my favourite episodes to date.Mason shares every detail on how to set up this strategy.Spend ~30 mins on this episode.C’mon, get the commission you deserve.What if life doesn’t give you second chances?A popcorn tin does. 😂Hosted by Ausha. See ausha.co/privacy-policy for more information.
$100,000 in sales in 1 hour.Not clickbait, just the power of webinars.Everbody does webinars.Check your inbox.You probably have unopened webinar invites.This is the current playbook-Promote:Promote is a little on owned media.Maybe also promote it via ads or cold emails.Present:Show something hopefully valuable?Pester:Bombard with follow up emails.Or worse… start calling people up.They’re intrusive and inefficient.But Meenank did magic in 1 hour.That too, on Black Friday.The day the entire world is selling you something.So, what did he do differently?Sneak Peek: You don’t need $2000 and 6 months of planning.All you need is:1 month of prep6 people to implement0 $Hosted by Ausha. See ausha.co/privacy-policy for more information.
If you know martech, you know Scott Brinker.Yes, the Editor of the chiefmartec.com blog.He talks about the intersection of marketing and tech.This passion project is now his brand identity.It follows him everywhere he goes.But how did he build his personal brand 12 years ago when… it wasn’t even a thing?Our podcast answers this.He talks about:His thought processHow he grew the blogHis current processWho will it help?Entrepreneurs trying to establish expertiseContent teams of SaaS startupsAnyone building a personal brand.If you’re either of these, don’t think twice.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Competition is higher than ever.Budgets are being cut.Profitability is not optional.SaaS marketing is getting tougher.There's one thing everyone should do.Funnel optimisation.I predict you'll hear everyone talking about this.We can keep optimising existing funnels.But, we can also change the game.What if showing the product didn't happen at the end...But at the beginning?How would that change your marketing?How would that change your bottom line?Natalie (Head of Growth & Operations) shares:1. Exactly how she implemented it2. How much she spent3. What the team that implemented this looked like4. What she would do differently5. Who else can do thisHosted by Ausha. See ausha.co/privacy-policy for more information.
$65,000 in pipeline. 0 spend.You: “It must have taken a lot of work.”Riley: I hardly spent a day doing this.You: “I’m sure it burned a hole in your pocket!”Riley: Lol, not even a penny. You: “You must be joking”Riley: Did I stutter?His ICP.. sells to his ICP.He added a button in the tool. The tool? Cacheflow’s quote-to-cash platformThis button was visible to the customers of their customers.Took him less than a couple of hours of work.Simple changes. Low-cost tactic. Riley(Head of Marketing) shares: 1. Exactly how he implemented it2. What he would do differently3. Who else can do thisHosted by Ausha. See ausha.co/privacy-policy for more information.
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