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A marketing podcast hosted by Molly Baker, founder and CEO of Indie Consulting. Each episode, Molly will be joined by a thought-leader in the industry to chat about their experience, insights, hot takes, and more.
The catch? The guest’s identity is not revealed until the end of the episode, after you’ve had a look inside their marketing mind. This is Name Drop.
The catch? The guest’s identity is not revealed until the end of the episode, after you’ve had a look inside their marketing mind. This is Name Drop.
58 Episodes
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Join Molly Baker and a special guest for a thoughtful conversation on navigating today’s fast-moving social media and influencer landscape. From early days running MySpace pages to leading influencer strategy at a Fortune 500 company, the guest shares lessons on balancing creativity with systems thinking to drive real business impact. Together they explore the role of AI in modern marketing, the challenge of prioritizing in a world full of new platforms and tactics, and what it takes to build ventures alongside a full-time career. The episode also dives into personal branding, sales discipline, and why understanding people and human behavior still matters more than any tool. Whether you’re a marketer, creator, or entrepreneur, this conversation offers a grounded perspective on cutting through the noise to focus on what truly makes an impact.
Join host Molly Baker for a thoughtful conversation exploring the evolving realities of paid media in a performance-driven world. From the rise of converged media to the tension between brand and performance, this episode unpacks what it really takes to drive meaningful growth today. Our guest shares insights on incrementally, forward-looking measurement, and why transparency matters more than ever in modern media partnerships. Whether you are refining your media strategy, navigating tighter budgets, or rethinking how brand and performance work together, this conversation delivers clear, practical insight for what’s next in paid media.
In this Ask Me Anything style conversation, host Molly Baker answers live, unscripted questions from Indie team members on leadership, growth, and the realities of building a business over time. Drawing from real world experience and hard earned lessons, the discussion explores mentorship, decision making, AI, and shifting marketing priorities. The episode focuses on thoughtful growth, sustainable leadership, and staying aligned while navigating an ever changing professional landscape.
Join host Molly Baker and our guest for a thoughtful conversation about building meaningful work in a rapidly evolving professional landscape. From navigating the rise of AI to finding and protecting an authentic voice, our guest shares insights from years of working closely with leaders and creators behind the scenes. This episode explores what it means to balance efficiency with integrity, intuition with strategy, and growth with intention. Whether you are rethinking how you show up professionally, developing your own point of view, or curious about how human work fits into an increasingly automated world, this conversation offers clarity, perspective, and grounded insight.
Join host Molly Baker and our guest for a candid conversation about the moments that reshape a career and the courage it takes to start over. From losing a corporate job to building a business alongside her husband, our guest shares the highs and lows of entrepreneurship, including navigating rapid growth, making tough leadership decisions, and redefining success on her own terms. This episode explores what it really means to build something meaningful, manage growth responsibly, and stay aligned when the pressure is high. Whether you are questioning your next career move, building alongside a partner, or learning to trust your instincts, this conversation offers insight, honesty, and perspective.
Join host Molly Baker and her two guests, as they unpack what is really happening in the influencer and creator world and how Indie is stepping into the space. From defining the difference between creators and influencers to talking through full funnel strategy, pricing, and measurement, they share how brands can move beyond one off posts into programs that actually drive impact. Along the way, they debate AI influencers, cold plunges, rage bait marketing, and low rise jeans, and dig into how AI can be both a helpful tool and a real risk to the human side of creativity. Whether you are a marketer trying to get more from your influencer budget or a brand leader wondering where to start, this conversation breaks down the noise and offers a clear, practical view of what comes next.
Join host Molly Baker and our guest as they close out 2025 with an honest, funny, and very real conversation about navigating change, new roles, and figuring things out in real time. After a year filled with professional shifts, personal milestones, and plenty of trial and error, Molly and Kat reflect on what has actually changed, what suddenly matters less, and why no one really knows what they are doing all the time. They swap favorite campaigns, trends, shows, and books from 2025 and share what they are excited to build in 2026, including Indie’s first office and a new chapter of growth. For anyone juggling work and life, moving through new seasons, or craving a year end reset that feels human and hopeful, this episode is a reminder that one size does not fit all and it is perfectly okay to figure it out as you go.
Join host Molly Baker and our guest, as she shares her journey from corporate career to building a hospitality concept rooted in community, connection, and courage. From navigating the leap out of financial services and tech to opening a market, bar, and eatery as a new mom, our guest talks candidly about redefining success, betting on herself, and creating a space that feels like home. Whether you are in corporate dreaming of something different, already on your entrepreneurial path, or simply curious about what it takes to build a mission-driven brick and mortar brand, this conversation pulls back the curtain on risk, resilience, and the reality of building a business.
Join Molly Baker, founder of Indie Consulting, and our guest, as they explore the human side of healthcare innovation. From early caregiving experiences that shaped her mission, to building a psychosocial support platform for families navigating serious illness, our guest shares candid insights on purpose-driven entrepreneurship, redefining success, and the importance of balance along the way. Whether you’re in healthcare, tech, or simply curious about creating impact in complex spaces, this conversation offers a thoughtful look at resilience, resourcefulness, and building with heart.
Join Molly Baker, founder of Indie Consulting, for a conversation with a special guest who shares their journey from perfectionist tendencies to entrepreneurial growth. In this episode, you’ll hear how they built a career in HR, why transparency and listening are at the core of their leadership style, and how they help businesses rethink HR as more than compliance. From scaling a services company to balancing vulnerability and strength as a leader, this conversation offers practical advice for founders, managers, and anyone navigating the human side of business.
Join Molly Baker, founder of Indie Consulting, and our guest, as they unpack what it really takes to stay relevant in today’s fast-moving marketing world. From knowing when to pivot to spotting the “needles in the haystack” for your team, this episode is a candid look at evolution, leadership, and the benefits of collaboration in today’s landscape. We hope you enjoy it!
Join Molly Baker, founder of Indie Consulting, and our guest, as he shares his journey from immigrating to the U.S. at 17 to building a culture-first brand that’s redefining the Latino American Dream. From navigating the challenges of a new country to transforming a homemade recipe into a product on retail shelves, our guest shares a story of conviction, community, and building a brand that represents far more than what’s inside the can. From CPG to startups to anyone curious about brand-building with heart, this conversation reveals what it really takes to be resilient, take risks, and unite people behind a vision.
On this special episode of Name Drop, the script gets flipped. Molly Baker, founder of Indie Consulting, is interviewed by one of her earliest mentors in honor of Indie Consulting’s seven-year anniversary. Together they reflect on how the business has grown from its earliest days to a thriving consultancy shaping the future of marketing. Molly shares candid lessons on letting go of control, building sustainable systems, managing through challenging years, and embracing the next chapter with clarity and conviction. Whether you’re an entrepreneur, a leader, or simply curious about what it takes to grow a business year after year, this episode is both a celebration and a playbook for resilience.
Join Molly Baker, founder of Indie Consulting, and our guest, as they unpack the complex world of digital marketing today. From navigating complex technical challenges to leading with empathy, this episode offers a fresh perspective on the often-overlooked realities of working in digital. Whether you’re building a team or shaping a strategy, you’ll leave with thoughtful insights on what success truly looks like for marketing in today’s luxury space.
Join Molly Baker, founder of Indie Consulting, and our guest, as they explore how personal growth, creative strategy, and AI intersect in the world of copywriting. From finding clarity in your messaging to setting boundaries in business, this episode offers grounded insight into building a brand that’s both strategic and sustainable. Whether you're a founder, a freelancer, or somewhere in between, you’ll walk away with practical takeaways and a fresh perspective on what it means to lead in this space.
Join Molly Baker, founder of Indie Consulting, and our guest, as they discuss the power of debate in shaping stronger teams and diverse points of view. Additionally, they dive into the intersection of precise measurement and big-picture thinking, and how AI is transforming the consumer data space. If you’re interested in learning more about how to lead in a world that won’t sit still, this episode is for you. And as always, tune in for some spicy hot takes!
Join Molly Baker, Founder of Indie Consulting, and her guest, as they dive into the nuances of running a family business, making bold career changes, and turning ambiguity into opportunity. From strategic redirection to uncovering creativity in so-called “boring” businesses, this episode unpacks what it really takes to be a leader in an entirely different landscape. This is the perfect episode for you if you're facing change and ready to make it work for you!
Join Molly Baker, Founder of Indie Consulting, and her guest, as they discuss the power of persistence in entrepreneurship. From handling rejection with grace to turning setbacks into stepping stones, this episode dives into the real mindset behind lasting success. Whether you’re launching a business or planning your exit, this is the perfect episode for anyone looking to stay motivated through tough times and make a lasting impact with their work.
Join Molly Baker, founder of Indie Consulting, and our guest, as they dive into how trust, consistency, and loving the brands you work for fuel purpose-driven careers. They explore how showing up consistently for your brand builds credibility over time and why internal belief is the key to building lasting loyalty. Whether you’re building a wellness brand, scaling your marketing efforts, or simply looking to lead with integrity—this episode offers practical advice and insights to help you stay true to your mission in a fast-paced world. And be sure to catch all the hot takes featured in the episode!
Join Molly Baker, founder of Indie Consulting, and our guest, as they explore what it means to lead and work with intention in high-stakes industries. They dive into the art of strategic negotiation, building trust through collaboration, and how confidence and kindness can coexist at the deal table. If you’re navigating how to lead with both strength and empathy, this conversation offers meaningful insight into forging that path with purpose.
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