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That Teacher

Author: Alissa McDonald

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Tips for monetizing your expertise in the online space from Alissa McDonald, a mini-van driving mom of 3 and teacher turned online course creator. thatteacher.substack.com
127 Episodes
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Take a listen to my latest webinar for my evergreen funnel. Join CCI Kajabi Affiliate Link
The Unstuck Workshop

The Unstuck Workshop

2024-05-0601:03:09

Get unstuck and find clarity in your next big milestone with this special event- a replay of the live workshop. This episode will self-destruct in 7 days! Workshop replay and materials Join That Teacher Network!!!
If you've been thinking of adding another stream of income or switching careers entirely, check out this episode to learn the ins and outs of the world of Edtech. Your voice is needed here! Grab the LinkedIn Workshop Series here Sign up for Teacher Matching here Save your spot for May 5th's Unstuck Teacher Workshop!
This episode covers why it's important for business owners in the education space to be on LinkedIn and how to grow your reach in under an hour a week on this platform. Grab the LinkedIn Workshop & Toolkit Save Your Seat for The Unstuck Workshop
You might be missing this completely underrated sentence in your email newsletters—and it might be the reason your emails aren't generating sales! Stay tuned for suggestions on improving your email signature, including 5 examples you can test out this week. Work with me to grow your biz: Launch Toolkit - 20% of for my podcast listeners with code PODCAST20 Course Creator's Intensive - 20% of for my podcast listeners with code PODCAST20 3-Day Biz Plan Challenge Teacher Hustle University Waiting List
Is it time to make your big business exit? Or maybe you're looking to grow your portfolio and snatch up a business you could grow into something bigger. This episode will give you the 101 intro to buying and selling an online business. Join the Facebook group for buying and selling a TPT store here Get on the waiting list for Teacher Hustle University here Join the 3-Day Biz Planning Challenge here Grab one of my take & go business toolkit here
If this is your first time launching a digital, knowledge, physical, or service-based product... OR if you've launched before and you're looking to kick things up for your next launch, this is the episode you need to hear! I'm breaking down 6 of my best launch tips used with hundreds of entrepreneurs to have the most successful launch they've had yet.  Launch Toolkit - 20% of for my podcast listeners with code PODCAST20 Course Creator's Intensive - 20% of for my podcast listeners with code PODCAST20 3-Day Biz Plan Challenge Teacher Hustle University Waiting List
Been looking at your business expenses lately? Wondering what tools are worth the price? Or maybe you're just starting out and looking for suggestions on which business tools to use. I'll go through categories like website builders, email service providers, course platforms and more... and I'll offer a lean option and a more robust option for each, with my pros/cons list for each. Please SHARE this episode and use these affiliate links if possible... thank you! Kajabi (45-day free trial expires soon- use THIS LINK if expired!) Sunsama Leadpages ActiveCampaign ConvertKit Bluehost This website may contain affiliate links, which means I may earn a commission if you click on a link and make a purchase. However, this will not incur any additional cost to you. The commissions earned help support the maintenance of this website and creation of valuable content. I only recommend products or services that I believe will provide value to my audience. Your support is greatly appreciated!
What do you do when everything in your business feels important? How do you succeed in business with just a few hours a week to dedicate? You figure out your north star and ruthlessly prioritize until you get there. You already know that the worst way to run a business is to put stuff out there, cross your fingers, and hope it sells. You have so much more control than that. As an entrepreneur, time is your most precious resource; knowing how to prioritize effectively can make all the difference. In this guide, I'll share three essential planning processes to help you navigate balancing your career with other responsibilities. Join the 3-Day Business Planning Challenge Join the Teacher Hustle University waiting list Grab the Launch Playbook
Find out the ONE email sequence you absolutely need to have in place to make more money from your list. Your email list is your best chance at getting in front of the people who have already said, "Yes! I'm interested in what you have to offer!" Can you dedicate an hour or two this week to *finally* putting an email sequence in place that will do some of the heavy lifting for you?! (This particular e-mail sequence earned me $1000 in one week... and it took just a few hours to write.) Join the 3 Day Business Planning Challenge Get on the Waiting List for Teacher Hustle University Grab the Launch Toolkit
Reesa Teesa is the latest internet sensation. She went viral for her 50 part content series called "Who TF Did I Marry?" that captivated millions of people. It's rumored that she's made hundreds of thousands of dollars (with more brand deals to come) from the series. When we look at her series with a content marketing lens, we can see so many reasons why this type of content works well. I don't believe this type of content is a fad that will fade, I believe it's here to stay. That's why I'm breaking down exactly what I loved about her series in this episode, including tips for using these strategies in your own business... without creating a 50 part series, of course. Watch Reesa Teesa's Series Join the 3 Day Business Planning Challenge Get on the Waiting List for Teacher Hustle University
What should I price my products? It's the most popular question, and I don't have the answer! BUT... I do have a set of questions for you to consider when creating or adjusting your pricing. Need more help with pricing and your business plan? Grab the 3-day Business Plan Challenge here! Join the waiting list for Teacher Hustle University here! Read more about pricing on the blog post here. Read about my Disney World on a budget experience here!
If you're just starting out or wanting to get back to the basics in your teacher business, this is the episode for you! I'll cover the 15 things I would do in 2024 if I were starting from scratch.  Links from this episode: Teacher Hustle University  3-Day Business Plan Challenge Business Pathways Bootcamp Full Blog Post
My guess is you've spent some time (and/or money) creating your website and some long-form content to go with it. (Go you!) But is it really doing its job? We'll cover the key changes you'll want to make (and track) on your website ASAP. Resources from this Episode: 3-Day Biz Plan Challenge Teacher Hustle University Google Analytics Setup Google Search Console Setup Episode Transcript
Can we officially name 2024 the year of doing LESS in our online businesses? 2023 felt like a "throwing spaghetti at the wall" kind of a year, and I'm ready to get back to what feels good in terms of growth in my online business. I want to chat more about 5 totally underrated strategies for growth in your teacher business in 2024 that will give you big results in less time. You can keep trying to scope out the latest trends on social media or finally start that YouTube channel, or you can try one of these 5 simple growth strategies. Oh, and all of these growth strategies are centered around one central idea: Collaboration. When we come together to educate our audience, we add more diverse perspectives to a conversation, all while growing our audiences. Collaborations are a huge win all around for teacher business owners! [Read the transcript here!] Resources from this episode: Free Business Pathways E-book + Free Training $17 3-Day Business Plan Challenge Teacher Hustle University
I'm baaaack! This season I'll be back on your podcast player with solo episodes to help you grow your business. In this episode, I'm chatting about the difference between a business that can weather any storm... and one that can't. I tell you which business models and marketing platforms are actually sustainable and which ones to avoid! I also chat about many common mistakes business owners make at the start of their journey. Resources from this episode: Free Business Pathways E-book + Free Training $17 3-Day Business Plan Challenge Teacher Hustle University Kajabi (3 Months for $99 Deal!) Article on Email Marketing Deliverability Updates
If you've been trying to crack the Instagram code, this episode's for you. This week, we talk to Kindergarten teacher and Classroom Management Coach Gina Venancio about how she went from experiencing imposter syndrome and the feeling that she wasn't enough of an "expert" in her niche to feeling confident in sharing about (and monetizing) her passions as a teacher online. Gina walks us through her exact content creation process and how she uses my Visibility Blueprint to make coming up with ideas simple. She shares how she repurposes content, batch records her reels, and how she measures success with her social media content (spoiler: it's not her follower count!). Gina's reels are SO good, with some topping over a million views, and we discuss why this visibility strategy is so key for her marketing (plus next steps to convert even more of those new followers to buyers). We even dig into launching your first online program and how you can use social media to refine your offer suite. This episode is absolutely FULL of amazing advice for new and seasoned business owners looking to bring more intention and creativity to their marketing. So grab a cup of coffee, and let's get started. Connect with Gina: Follow her on Instagram Visit her website This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com
  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com
Learn more about PopStudio here & snag your spot in our group coaching or 1:1 services by signing up before January 8th, 2024! (Prices are lowest for the earliest participants!) We’re putting this series together to kick off PopStudio, the newest arm of business for Megan and I, where we are helping creators, consultants, and coaches design online programs that are unlike anything anyone has seen before. We’re building a set of custom creator tools that keep the learner in mind, and we’re helping you get started with our group coaching program and 1:1 services to help you map your ideas, visualize your shareable method, and get your program launched! Go to the link in our shownotes to check out our offer and get pre-sale pricing now through January!  In this episode, we’re covering our most unpopular opinions… and we’re not holding back! We’ve worked with hundreds of course creators on program design and marketing, and these are our hottest takes on what works & what doesn’t in the online course space. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com
Learn more about PopStudio here & snag your spot in our group coaching or 1:1 services by signing up before January 8th, 2024! (Prices are lowest for the earliest participants!) We’re chatting in this episode about internal vs. external marketing for your online course, and why it’s so important that you nail both of these pieces when launching your online course to maximize your impact and your income. We’ll chat about how to purposefully plan your learning experience to help your learners gain momentum so they get the most out of your program. And if you haven’t listened to the first episode in this mini-series for course creators yet, be sure to go back and play the last episode where we talked about alternatives to creating the old-school modules and lesson plans format of an online course.  We’re putting this series together to kick off PopStudio, the newest arm of business for Megan and I, where we are helping creators, consultants, and coaches design online programs that are unlike anything anyone has seen before. We’re building a set of custom creator tools that keep the learner in mind, and we’re helping you get started with our group coaching program and 1:1 services to help you map your ideas, visualize your shareable method, and get your program launched! Go to the link in our shownotes to check out our offer and get pre-sale pricing now through January!  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com
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Comments (1)

Katie Loftin

I'm enjoying the podcast and feel like I learn something new from each episode. Although I'm an experienced TpT seller, I still struggle with marketing. It's clear you're very knowledgeable about the topic and I appreciate all that you've shared.

Oct 10th
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