Inside the Brand | The PTP Podcast

On today's episode, we sat down with Andrew Fatato and Dave Haller, Co-Founders of Major Agency and Co-Authors of "Handbook for Hacks." Their ethos - "The boring will not be forgiven" - guides all of their work, and together they offer insight on tapping into your creativity when it's not an innate talent, dealing with creative imposter syndrome, and the importance of evoking emotion in advertising to grab the attention of customers. 

On today's episode, we sat down with Frederic Brehm, Co-Founder of Special Operations, a creative agency based in NYC. Through his unique experiences with a multitude of brands, including Tim Hortons, Ciroc, and the New York Times, Fred offers insight into the evolving world of brand videos, how to maximize their impact, and tips for clarifying client ideas. 

On today's episode, we sat down with Hannah Jaeger, a Fractional CMO in the B2B space. She has a unique passion for personality-driven employer branding content and its impact on the health and growth of an organization. Plus, she shares some unique insight about the importance of strong collaboration between marketing and HR teams and some hot tips for creating the best employer branding videos. Let’s unpack it!