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About the Episode:Alisa Cohn is a globally recognized coach who specializes in guiding startup CEOs, executives, and board members. Her proficiency has earned her prestigious titles such as the #1 Startup Coach at the Thinkers50 Marshall Goldsmith Leading Coaches Awards and one of the Top 30 Global Gurus for Startups. Alisa's clientele list reads like a who's who of the entrepreneurial world that includes Tim Ferris and companies like Venmo, Foursquare, InVision, Etsy & The Wirecutter. Big corporations including Pfizer, Novartis, Dell, Hitachi, IBM, Calvin Klein, Tory Burch, and The New York Times have also sought her expertise. In this episode of “Uploading…,” Alisa Cohn shares how she leveraged her content and online presence, particularly on LinkedIn, to build a personal brand that catapulted her career in coaching.Today, we'll cover:- Alisa Cohn’s early journey in content creation through her email newsletters and their evolution into major publications- Alisa Cohn's strategy for content creation, maintaining high engagement on LinkedIn, and leveraging this to fuel her coaching practice- The transformative impact of personal branding on LinkedIn for establishing credibility and enhancing business opportunities- Insightful tips on managing resistance to feedback and the crucial balance between intention and impact in communication- Stories of transformation with clients, highlighting a founder’s journey to overcoming unconscious doubts and achieving company growthWhat You'll Learn1. Importance of Content Creation 2. How to Build an Online Presence3. Leveraging Personal Brand through Social Media4. Building Resilience and Self-Belief in Clients5. Strategies for Effective Leadership and Growth6. Benefits of Mentorship and Continuous ImprovementTimestamps01:38 How Alisa Cohn found her way to coaching04:02 Transitioning from corporate to coaching career09:14 Alisa Cohn’s content strategy and writing career journey12:10 How building your personal brand leads to opportunities16:29 Details about Alisa Cohn’s book, "From Start-Up to Grown-Up"18:42 Starting a podcast, interviewing entrepreneurs19:05 The importance of self-belief and grit for founders24:59 360 feedback, marrying intention with impact27:08 Alisa Cohn’s advice for coaches looking to scale their businessImportance of Testing Ideas and Getting Feedback: “My advice to everybody is to just be on the lookout for the things that resonate with people and then begin to try them on whatever social, you know, medium of your choice helps you to test out your ideas. Because you have to be testing out your ideas and also getting feedback, which is this is not a good idea or this is a good idea in order to really see what's going to resonate with your audience. — Alisa Cohn [00:11:19 - 00:11:40]Necessity of Self-Belief and Grit for Leaders: “You have to have self-belief, and that may sound simple, but a lot of people are suffering with imposter syndrome or insecurity or lack of confidence, and then they don't even try. So one thing about high performers, and certainly founders, is they are triers. They will try and combined with that, they have the grit to overcome obstacles because there are many, many, many obstacles on the way to success. So you have to kind of realize and not be daunted and afraid and upset by failure, setback, obstacles along the way. So I think that mindset is super important. There's no substitute for elbow grease. You must have, you must be able to work hard and have stamina to work hard. And you've got to create a community around you.” — Alisa Cohn [00:19:49 - 00:20:30]Challenges of Leadership and Feedback: "You think, you know, you have this idea, you pretty sure you know what you're doing, and you have strong personalities, and in the best way, you've got conviction. So it's hard to listen to other people sort of tell you that there might be something else you're not seeing." — Alisa Cohn [00:24:33 → 00:25:17]Marrying Intention with Impact: "Because you're the expert on your intention, but everybody around you is the expert on your impact, and so it's really important to be able to marry that intention with that impact." — Alisa Cohn [00:25:32 → 00:25:44]Building Skills and Community in the Social Media Age: "So step one, get great at your craft. So you need to have reps, you need to have clients, whether it's for free, whether it's only not a lot of payment, like not a high fee, you don't have to, like, the first step is to get clients one way or the other in order to get reps and to get practice at your craft, to get better at your craft, find a mentor, find your own coach to really help you have that confidence of being great. And then I certainly think in the age of social media, you've got to find a way to get, to get attention by sharing your ideas. So you could build your own community, you could join another community, you could post on social media." — Alisa Cohn [00:27:09 → 00:27:45]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicAlisa Cohn - CEO of Alisa Cohn & Associates, Inc.

About the Episode:Anthony Gallo, through his online course business ContentCreator.com, has helped over 100,000 students start creating content with just their smartphones.In this episode of "Uploading…," Anthony Gallo shares the strategies that underpin ContentCreator.com's success. He highlights the importance of focusing on simplified, repeatable content creation methods, such as consistent YouTube video production and social automation for lead generation. Anthony also discusses the significant influence of targeted advertising and developing humorous, unconventional ads to scale paid media effectively. He illustrates how leveraging community support and direct mentorship accelerates learning and success, especially for those just starting in the content creation landscape.Today, we'll cover:- The fastest strategies to gain your first 1,000 followers/subscribers within 30 days- Effective strategies like ads, social automation, and consistent content creation as pillars for growth- How to recognize ineffective content and tips for achieving content market fit- The advantages of leveraging community support and skilled professionals to accelerate growth- How simplicity and sticking with a proven monetization strategy can dramatically increase your income potential- Anthony's key advice on using humor and value in ads to scale paid media efforts efficientlyWhat You'll Learn1. Importance of Strategy and Simplification in Content Creation2. Market Segmentation and Audience Targeting3. Educational Resources and Community Support4. Indicators of Successful Content Creation5. Revenue Generation and Monetization Techniques6. Advertisement and Paid Media Scaling7. Use of Personal Influence and Brand StrategyTimestamps04:31 Turning passion about content creation into sustainable income07:42 Defining ContentCreator.com’s primary target market10:57 How to structure course content for creators for maximum impact14:39 Microtribes, what they are and how to create one15:58 Ways to measure success for different types of content creator18:45 Strategies for creators who want to grow their brands and businesses23:14 Understanding content packaging, creating content that your audience wants25:59 How to start growing your business on YouTube29:38 Outsourcing and incentivizing growth-oriented leadership roles32:32 Secrets to skyrocketing growth with paid adsKeeping Content Creation Fun: "Because definitely in the content world, like, if you're getting started and you put yourself in this situation where your passion and your enjoyment isn't aligned with your end goal, you're gonna quit." — Anthony Gallo [00:16:35 → 00:16:45]Leveraging YouTube for Business Growth: "What you need to do is recognize how valuable of an opportunity YouTube is, map out how you're going to use it, hire a killer, and let them know that they could potentially make $500,000 a year because that's totally possible in the realm of YouTube monetization, using it as a marketing pillar to grow your brand, they can make that." — Anthony Gallo [00:30:30 → 00:30:51]Building a Recurring Revenue Model: "Most great businesses are recurring, or they're built off of having a customer buy not one, but multiple things." — Anthony Gallo [00:33:59 → 00:34:06]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicAnthony Gallo - Co-Founder of ContentCreator.com

About the Episode:Chase Barmore is an Account Executive at Hyros, an ad tracking & AI optimization software for 3000+ global businesses with $3.5B in ad spending. Some of their clients are Tony Robbins, Click Funnels, Playboy, and Grant Cardone.Chase is also the co-host of Sales Players, a podcast for top players in the B2B sales space.In this episode, we explore how you can create and track top-performing ads for your info products, coaching, and consulting services. We also tackle why creating a podcast in the B2B space is a great idea and how can you leverage your job to create content.Today, we'll cover:- Chase Barmore's journey from burning cash on ads to streamlining ad attribution with Hyros- Why understanding ad attribution is critical for content creators and how Hyros solves common challenges- The power of using content, like a podcast, as a tool for strengthening sales and networking- Insights on building a sales strategy in today’s content-rich environment and why inbound leads are crucial- Actionable steps for content creators to transition into successful course and product offeringsWhat You'll Learn1. Ad Tracking and Attribution2. Inbound Marketing and Sales Strategies3. Sales Process and Integrated Tracking4. Leveraging Podcasting for Business Growth5. Leveraging LinkedIn for Sales and Networking6. The Intersection of Content Creation and Sales7. Roadmap for Content Creators in SalesTimestamps04:07 About the ad tracking and attribution software, Hyros05:53 Identifying top-performing traffic sources and conversion points with Hyros07:38 Essentials for creators running an ad for the first time11:04 Getting into podcasts about SaaS sales with Jesse Woodbury11:52 Networking, building a personal brand on LinkedIn13:10 Leveraging podcasts for ICP relationships and content creation19:59 Approaching sales conversations as a content creator21:55 Collecting prospects’ emails, learning from other content creatorsThe Importance of Server-Side Tracking in Advertising: "I had gotten into actually running my own ads and I had, I burned a lot of money, um, with ads. And something I didn't realize is having a server-side tracking tool and the importance of actually having a tool like this, uh, because you get a lot of ads in your internal feeds from Instagram, YouTube, and everybody makes it seem like it's really simple, uh, but it is a lot more complex. And with a tool like Hiros, I think, uh, it really can help those looking to run ads." — Chase Barmore [00:01:45 → 00:02:21]Impact of Privacy Updates on Digital Marketing: "So he had seen issues before the iOS 14 update and the GA4 update and these different updates with privacy before anything was happening, because he was running so much with ads. And so really the thing that we saw for is attribution, missed attribution, really understanding where your, uh, leads are coming in from." — Chase Barmore [00:04:10 → 00:04:34]Monetization Strategies for Content Creators: "What a lot of these creators are doing is basically they're running ads to a low ticket offer. So let's say some sort of, could be a $7 course, could be a $27 course. Then when the actual person comes into the funnel, they're going to have a mid-ticket offer, then a high ticket offer." — Chase Barmore [00:06:03 → 00:06:23]Optimizing Digital Marketing: "So I would first make sure that you have tracking set up, that you have some sort of CRM, you have some sort of call booking funnel in that it, it's not all over the place. You want to use some sort of CRM that could be go high level, that could be HubSpot, and then basically you. I wouldn't start with every platform. Uh, I would start mainly with either Facebook or Google, and then I would start to understand my funnel and get that one page of, okay, what is my offer? Intro. Offer page. Get that page done, get some basic creative and start running ads to getting people to the page and seeing if they start to opt in. The issue that you were talking about, Ramon, was a lot of times what happens if somebody clicked on your ad and then maybe six months later they purchase? You're not going to know that that person found you through that ad." — Chase Barmore [00:07:38 → 00:08:37]The Power of Networking: "LinkedIn and networking is so important for creating content. It's not about the amount of viewers or followers, especially. You can do these one-to-one conversations and really niche into your audience and start to help people." — Chase Barmore [00:12:14 → 00:12:30]Testing Online Courses Viability: "If you're not already like selling a course or you're an affiliate marketer or you have some sort of offer, is testing your audience if they're going to buy something from you and just create a course, you can go on school like Alex Hormozi’s deal." — Chase Barmore [00:20:03 → 00:20:22]Key Marketing Strategies: "The most important thing you can get from your prospect is their email. So any way that you can capture an email, if you're not already capturing your clients' emails, start doing that." — Chase Barmore [00:22:02 → 00:22:13]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicChase Barmore - Strategic Account Executive at Hyros

About the Episode:Ashley Grant shares her journey from accidentally adopting the nickname "famous Ashley Grant" to becoming a successful freelance writer. With experience dating back to 2007, she narrates the evolution of her career, from writing for newspapers to crafting online content for businesses. Ashley discusses why it's essential to prioritize readers when creating content and offers insights on balancing user value with SEO. As AI continues to shape the digital content landscape, Ashley advises writers to focus on authenticity, relatability, and addressing user needs. Today, we'll cover:- The power of storytelling in personal branding- Key tips for creating engaging and valuable written content- Strategies for balancing SEO and reader value- The evolving blogosphere and the impact of AI on content creation- Leveraging AI to repurpose authentic contentWhat You'll Learn1. Characteristics of Great Content2. Optimizing for Search Engines and Readers3. The Impact of AI on Writing4. Repurposing Content with AI5. Authenticity in Content Writing6. Evolving Writing StrategiesTimestamps02:34 Becoming a full-time freelance writer05:36 Characteristics of great content07:40 Balancing SEO and value in content writing10:22 How to drive reader engagement through storytelling13:20 The role of storytelling in building a personal brand17:04 The importance of prioritizing customer needs19:16 Leveraging AI tools for repurposing content23:45 Authentic, relatable content and why they matterContent Writing Philosophy: "Unless it's your story that you're writing about, you cannot make it about you. You have to speak to your audience. Because if you're talking about, oh, I, me, that's all about me, every single time you're writing a piece of content, you need to be thinking, what is in it for them? What is in it for your reader? Because if you're writing about yourself, then it's very clear that you don't care about what they want." — Ashley Grant [00:05:40 → 00:06:04]The Future of Content Creation: "I think that what we're going to see a lot more is people trying to connect more with their audiences. They're not going to write these generic pieces that just answer the question. They want more than that. Though they do want the question answered." — Ashley Grant [00:10:28 → 00:10:41]The Power of Personal Story in Branding: "I think that with personal branding, it needs to be, again, not just about you, but also your story, because that's one thing that nobody can replicate. Not any AI, not any person." — Ashley Grant [00:13:20 → 00:13:32]Content Marketing Insights: "Of the clients I work with, the ones that are doing the best and hitting it out of the park with their content are the ones that aren't trying to make the sale. And I know that sounds counterintuitive because most of the time. All you're thinking about in business is, well, how do I move the needle? How do I make more money? But if you're caring more about the transaction than the person who's buying it, you've already lost them." — Ashley Grant [00:17:08 → 00:17:29]Efficient Content Creation: "Take the amazing piece of long-form content you created, whether it be a YouTube video or a Facebook live, or heck, even a meeting you had internally with your own people, put it into a program, and then spit out some awesome content that you can then turn into other pieces of digestible content." — Ashley Grant [00:20:52 → 00:21:08]Using AI to Produce Authentic Content: "Absolutely. The biggest reason is it's your content, it's your words, it's your voice. And so if you go to a ChatGPT or a Claude or a WordHero or whatever your favorite AI tool is, if you're just asking it to spit out something random, it's going to spit out something generic." — Ashley Grant [00:21:31 → 00:21:49]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicAshley Grant - Freelance Writer

About the Episode:Eugenio Castro has worked with numerous creators and entrepreneurs, including Sam Parr, David Perell, Colin and Samir, Nik Sharma, Ramon Berrios, Blaine Bolus, and Justin Mares.In this episode of “Uploading…,” he distills his wealth of experience down to a potent strategy, emphasizing efficiency, credibility, and the transformative power of research, which you can leverage to elevate your own content to new heights.Today, we'll cover:- Eugenio Castro's perspectives on the necessity of credibility and trust in the field of research- The pivotal role of research in developing content and making informed decisions- How research content can be repurposed to reach a wider audience and increase impact- How research can streamline workflow and increase efficiency in the creative process- Ways to monetize research content in the digital ageWhat You'll Learn1. The Impact of Research on Content Strategy2. Repurposing Research Content3. Effective Research Practices4. Traits of Successful Content Creators5. The Value of Research in Content Creation6. Research Methodologies and Client Work7. Practical and Theoretical Research8. Monetizing Research9. Research in Dialogue and Interviews10. Research’s Role in Efficiency and ScaleTimestamps03:37 How research supports content creation06:35 Building trust and increasing reach as a researcher08:59 Eugenio Castro’s research process10:28 Condensing research notes based on the client's objectives14:48 Three ways to use research to monetize content18:15 How research informs content strategy21:34 Repurposing research to create more content25:11 The difference between good and bad research30:09 The importance of research for impactful content creationThe Role of Research in Content Creation: "And I think any person or company that has a media machine, the moment that that media machine starts generating content about something that is not just about the company or the person, like their stories and their value props, but they want to talk about something external to them. That's when research comes in, because research helps capture what that is factually, precisely." — Eugenio Castro [00:02:22 → 00:02:45]The Power of a Personal Brand on Social Media: "I used to have, like, an artwork as an image, and he said I should put my face on it. And, yeah, so I'm sample arts researcher, and from there, from sending that name on my bio. I mean, I get like weekly DM's people wanting to work with me." — Eugenio Castro [00:05:21 → 00:05:36]Researching Digital Personalities: "You put them on YouTube, on Spotify, on Apple podcasts, and then you gather all the relevant interviews, all the relevant links from those platforms, put them on a Google Doc, and then you enter that subject's name on a tool like Perplexity or Google." — Eugenio Castro [00:09:43 → 00:10:00]Crafting Content with Purpose: "Because again, if you just stop at that or do something very generic, it's got to be of no value. So you need to repurpose it to something very, very specific." — Eugenio Castro [00:10:40 → 00:10:48]Effective Communication in Research: "You want a very high signal and very low, like serial noise. And counterintuitively, my clients pay me for what I leave out of the document, not so much for what I put in, because again, they didn't go to Perplexity, they didn't go to Google, but they have to sift through the noise, so they just want to get the signal." — Eugenio Castro [00:11:44 → 00:12:04]Trends in Monetizing Research: "How you monetize research is by putting it behind a paywall and saying, this is what you get with what you pay, and then having that on the other side." — Eugenio Castro [00:15:45 → 00:15:55]Content Creation Strategy: "What research, like a good research assistant or a good Jamie ensures that you'll sort of talk about the best things possible and you don't repeat things that have already been asked or talked about." — Eugenio Castro [00:19:21 → 00:19:36]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicEugenio Castro - Founder of Information Dealers

About the Episode:Join us as we explore the vibrant realm of tech stacks and workflow optimization with our expert guest, Sara Loretta.In our conversation, we peel back the layers of interacting with tech tools and optimizing operations for content creators and companies alike.Today, we'll cover:- How Sara conducts full tech audits to streamline a company's tech stack and optimize remote team dynamics- Sara's approach to internal training and the pivotal role it plays before considering outsourcing talent- Sara's personal journey with content creation, her battle with consistency, and the challenges of scaling returns- How to strike the right balance between automation and hiring and decide where to invest energy and resources effectively- Strategies for evaluating roles within your business, the importance of long-term virtual assistant planning, and the benefits of a team auditWhat You'll Learn1. Tech Audit and Optimization2. Cultural Development for Teams3. Training and Role Comprehension4. Content Operations Management5. Tech Consultancy and Platform Expertise6. Content Workflow Optimization7. Utilization of Virtual Assistants (VAs)8. Self-Reflection and Business Therapy9. Team Productivity and DynamicsTimestamps00:00 Transitioning from employee to freelancer04:37 Becoming the 10th Certified Notion Consultant in the United States09:01 Conducting thorough tech audits and optimizing processes11:14 The pitfalls of outsourcing content15:50 YouTube success and the challenges of expanding content niche20:12 Simplifying platform switching and customization22:58 Developing an innovative workflow to increase content production24:49 Business automation and virtual assistants28:17 Reflecting on project outcomes, consulting with a business therapist33:08 Using personality tests to improve productivitySuccessful Business Turnaround: "By the time I left, we had just everything automated and systemized, and we went from owing the city almost 100 grand a year because reporting was wrong to being one of the top-performing organizations in the city because of the work that I did." — Sara Loretta [00:02:45 → 00:03:01]The Myth of Indispensability in Business: "Everyone's replaceable, and it just is what it is when we are building businesses or building products. Yes, we are emotionally attached to that. But at the end of the day, if you want to take a sabbatical, if you up and decide one day, hey, I'm done, I don't want to work here anymore, the company's still going to move forward and we have to build businesses with that in mind. A lot of people just don't do that." — Sara Loretta [00:04:14 → 00:04:37]Pioneering Notion for Business: "I was kind of the first person to talk about having a design business and using Notion for it. That video popped off. Notion came to me a couple of months later, and I then became the 10th Certified Notion Consultant in the US." — Sara Loretta [00:04:49 → 00:05:01]Corporate Miscommunication and Culture Issues: "And this is where a lot of the culture comes in, is because you have this massive disconnect between the CEO and the low-level assistant coming in to support projects and there's no true line of succession, there's no communication plans." — Sara Loretta [00:08:12 → 00:08:32]Optimizing Business Processes with Technology: "We find where the overlaps are that an entire team can utilize a tool. Then we go into the culture piece. So what is the internal expectations of working with a remote async team versus what is the external expectations?" — Sara Loretta [00:09:21 → 00:09:37]Navigating Productivity Tools: "And so I actually started building out a little cheat sheet of each tool and what's possible on each. So that way I don't have to go into ChatGPT and be like, ‘How do I do this? How do I write this formula?’ And I can just easily, when I'm on a sales call or a strategy call verbatim, just drop and say, this platform is going to work for you, or this one isn't." — Sara Loretta [00:20:37 → 00:20:58]Innovative Workflow Improvements: "And so we built this really cool workflow that auto triggers the next person in that flow when something's marked as complete." — Sara Loretta [00:22:58 → 00:23:05]Efficient Business Automation: "I don't touch onboarding. It's one click to send an email to a client after a sales call, and the entire thing is completely automated." — Sara Loretta [00:24:57 → 00:25:05]Client Reviews and Self-Reflection: "So after the end of every project, I sit down and I look at what skills did I learn? What red flags were there in the client? Did I charge what I said I was going to? What skills did I learn? What do I want to keep exploring?" — Sara Loretta [00:28:21 → 00:28:34]Team Management Insights: "She had her whole team take the Myers Briggs assessment, take, I think, the Enneagram and some personality quiz, and she plugged them into ChatGPT and said, ‘What role, what tasks fit these personalities best?’ She said she just did little tiny tweaks. And her team is the best productive, smooth sailing environment that she's ever curated." — Sara Loretta [00:33:32 → 00:33:50]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicSara Loretta - Founder of SYSTMS

About the Episode:Welcome to today’s episode of Uploading. Today we have the pleasure of talking with Stephanie Garcia. A seasoned digital marketing expert with an impressive 15-year career at top agencies, Stephanie Garcia is a live video strategist with a proven track record, and the host of Lights, Camera, Live a show dedicated to empowering small business owners to step into the spotlight with live streaming. Her work has been recognized and awarded by Forbes, Online Marketing Media and Advertising, PR Daily, Forrester, and Gartner 1to1 Media. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more.Are you thinking of starting live streaming this 2024? Want to know how to get more viewers in your streams? Or how to repurpose content from your live streams?Love this episode? Be sure to join Stephanie on April 24th at Leap by Ecamm Live for her keynote Creators: The Next $1B BusinessToday, we'll cover:- Stephanie's innovative strategies for repurposing live stream content across various platforms- The importance of distinguishing content levels for different audiences and leveraging social media for real-time engagement- How dedicating a long-form live stream to platforms like YouTube can enhance discoverability- Stephanie's 10x10 content formula for generating fresh and relevant video ideas- Stephanie's insights on approaching live streams with the right mindset, the role of teleprompters, and effective audience interaction- A closer look at the success behind Stephanie's live stream for the MasterChef cookbook, which garnered 178,000 downloads in a single dayWhat You'll Learn1. Technical Aspects of Live Streaming2. Content Creation and Repurposing3. Discoverability and Engagement4. The Power of Live Streaming5. Building a Content Engine6. Successful Live Streaming CampaignsTimestamps00:00 Transitioning from ad agency to consulting, live streaming04:42 How to get people excited to join a live stream08:58 Different frameworks for live streaming10:33 Expert tips for B2B live streaming15:26 How to drive 178,000 book downloads in 24 hours through live streaming16:42 Generating content ideas with Stephanie Garcia’s 10x10 Formula18:49 The mindset you need to become a successful live streamer19:32 How to choose the right platform for your live streams22:01 Leveraging social media for better discoverability24:54 Repurposing live stream content with Castmagic26:13 Keeping old live streams on YouTube for clientsNavigating Digital Marketing Careers: "And so I left that ad agency world, started my own consulting agency, and to my surprise, fellas, everyone was calling themselves, like, a social media strategist. And I was like, well, how do I separate myself from the sea of sameness?" — Stephanie Garcia [00:02:26 → 00:02:40]Innovative Engagement Strategies: "It's one of those things where you just have to do a pattern interrupt in social media to get people to stop, look, and listen to what it is that you have to say." — Stephanie Garcia [00:03:35 → 00:03:41]Engaging Audiences with Social Media Polls: "So a lot of times I'll do polls. What do you think about this? If you could change one thing about Castmagic, what would it be? And so you get people involved in those conversations." — Stephanie Garcia [00:06:28 → 00:06:36]The Importance of Prep in B2B Livestreaming: "And I think what also makes a B2B livestreaming show suck is if you don't do a tech rehearsal with your talent, right? So, like, all of us, we showed up, we're like, oh, hey, check your mic, right? Because we know that we're going to repurpose this content." — Stephanie Garcia [00:11:59 → 00:12:15]Viral Marketing Success: "And so within that, within 24 hours, we had 178,000 downloads of her book. The client came back and was like, we've never seen this much engagement before. We've done live streams and no one showed up. But how did you get these people to show up? And that's really, that's the fascination fast track." — Stephanie Garcia [00:15:54 → 00:16:10]Successful Live Streaming Strategies: "It's not about the gear. It's about the gears up here. How do you connect and engage with your audience? Create a run of show where, yes, you are going to engage with your audience in real-time, but you're also going to deliver value, and then at that point, hit the live stream button and run with it." — Stephanie Garcia [00:19:59 → 00:20:13]Leveraging Social Media for Discoverability: "Yeah, I would say if you want to leverage the social media platforms, the benefit to it is that it gives you better discoverability. So it's easy for people to find you." — Stephanie Garcia [00:22:01 → 00:22:10]Catering to Different Audience Expertise Levels: "And so knowing how to differentiate your content from beginner, intermediate and advanced is one of the best ways. So I would say, like, hey, hang out with me on YouTube, and this is like your getting started tutorial, but oh my gosh, if you want the full framework and the case studies, then you have to go into the community." — Stephanie Garcia [00:23:35 → 00:23:51]The Power of Longevity in Social Media Content: "Oh, it still lives in perpetuity on social media platforms. So I still have people watching videos from three or four years ago, still wanting to learn how to go live on Facebook." — Stephanie Garcia [00:26:21 → 00:26:26]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicStephanie Garcia - Live Streaming Producer at Lights, Camera, Live

About The Episode:Max Hertan joins hosts Ramon Berrios and Blaine Bolus to decode the art of content creation and personal branding. Max has co-founded multiple agencies and is currently the co-founder of Alto Studios with Sahil Bloom. We break down his strategies to grow personal branding initiatives, YouTube channels, and more.Today, we'll cover:- Max Hertan's journey from scaling a marketing agency to becoming a content expert.- The significance of "solving it" in content – discovering the right mix of pillars, market fit, and production strategies.- The allure of short form content and the tactical approach to premium visuals and unique branding.- Insights on content budgeting, starting on social media, and the underestimated time investment in content channels.- Max's pivot in content strategy and evaluating the long-term ROI of content creation for business growth and talent attraction.What You'll Learn1. Content Creation and Time Optimization2. Content Market Fit Importance3. Personal Brand Impact on Equity4. Short Form Content Strategy5. Content Budget Deployment Approaches6. Consistency in Content Creation Efforts7. ROI of Content Creation InvestmentsTimestamps00:00 YouTube channel challenges, backflip attempts, stand-up comedy.05:44 Performance social media and paid Google Ads.09:08 Finding content pillars and market fit effectively.11:12 Content market fit requires finding unique perspectives.14:03 "Stand out with unique, engaging storytelling strategies."16:23 Ran Doris grew on YouTube, emphasizes action.20:58 Paused YouTube channel, focusing on written content.25:34 Focused on animation, unique branding, premium visuals.26:28 Creating unique brand style and professional appeal.29:35 Observed their rise and strategy to success.Persistence in Content Creation: "I had to land it by the end of the month, so I would just bandage it up and just keep going."— Max Hertan [00:03:13 → 00:03:18]The Power of Content in Brand Strategy: "I'm also a massive believer in content as a strategy for businesses, personal brands, brands. I think it's like if you can solve it, it's this unbelievable asset. It's challenging to solve for a lot of people, but once you get traction and content market fit and like a system to actually build out content, then it's building like defensibility mode for you."— Max Hertan [00:08:32 → 00:08:56]Content Market Fit Strategy: "But solving it to me means you found some content pillars that are working and you found content market fit and you've kind of found the overlap of something that's valuable to you, something that you're interested in, and something that the audience wants as well."— Max Hertan [00:09:17 → 00:09:32]Content Market Fit: "And I think you can either be an expert and share things from your own life and reflect on what's interesting from your own life. And if there isn't that much that's know, one way I think about it is how many standard deviations are you away from the norm and where are you most standard deviations away from the norm? And if you're sharing from your own life, then that's going to be interesting."— Max Hertan [00:11:29 → 00:11:48]Content Creation Strategies: "If you want to be like a storyteller or a researcher or things like that, then you might go down a different kind of line to try to find something that you're interested in as well. So, yeah, I think it's like analyzing what's working... figure out, are you an expert in certain areas that are kind of getting traction? Can you add your own spin on it? And then also, if you're not, is there something that you're really interested in that you want to research in, or that you want to learn the pillars of what makes really good content, like the storytelling pillars, and then take that to a content format where you can find something unique."— Max Hertan [00:12:32 → 00:12:52]Viral Content Strategy: "But if you're entering a competitive field and you're not so interesting, that alone should be able to go viral. Then you need to think more about what is the thing that's going to separate you? Is it the level of research? Is it the level of understanding the platform and get it the storytelling, right? Or is it finding something unique from your own life that you can pull forward? That's like drawing that attention."— Max Hertan [00:14:23 → 00:14:47]The Strategy for Growing on YouTube: "My friend Ran Doris, who's actually just blown up on YouTube, gone to like 200,000 subscribers in the last six months. One of his frameworks that he uses is like, there's a period of thinking and there's a period of immense action."— Max Hertan [00:16:27 → 00:16:41]Content Strategy and Brand Differentiation: "One of the other unique things around content is it's not as fast to get results as many of the other channels."— Max Hertan [00:18:18 → 00:18:25]Video Animation Trends: "The other thing that we're seeing is almost everyone has kind of homogenized to five different styles of animations. There's like the Alex Hamozi and then people just do like a 10% spin on the Alex Hamozi subtitles. And so there's kind of like just a few very clear, obvious styles."— Max Hertan [00:26:07 → 00:26:28]Innovative Branding in Digital Media: "So we'll be doing like a fresh brand book and new graphics and animations and things like that, where you can pioneer your own style so that people are copying your style as opposed to you're copying someone else's style, but also just making sure it's like above the threshold of professionalism where it looks really kind of cool and fresh and interesting."— Max Hertan [00:26:28 → 00:26:48]Shownotes powered by Castmagic--Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicMax Hertan - Co-Founder of Alto Studios

About The Episode:Scott Millard is the Founder at Videospark, one of the first digital media agencies to specialize in motion video services for SaaS, App, Platform, and Web3 technology companies. If you have been creating content or even considered creating content online, you have probably thought about posting videos on TikTok, Instagram, or YouTube.Creating video content is one of the fastest ways to grow your audience.That is why today we’re talking with Scott Millard. He is the founder of Videospark an Online animation studio specializing in creating short videos for independent and VC-backed SaaS companies.He basically helps companies make more money by creating videos for them.We wanted to talk with Scott so we could get the inside scoop on how his agency works and how content creators could leverage similar video tactics to skyrocket their growth.Today, we'll cover:- The strategic impact of incorporating intentional video content in your marketing efforts.- The pivotal role of narrative and scripting in producing standout videos amidst a saturated digital landscape.- Tactics for audience building and its significance beyond mere financial gain.- Insights on transitioning from Twitter engagement to sustainable YouTube growth for long-lasting personal brand relationships.- The correlation between niche-specific video content creation and the expansion of Scott's agency and personal influence.What You'll Learn1. Power of video in marketing2. Intentional video creation and messaging3. Audience building and retention strategies4. Cross-platform brand growth techniques5. Short vs. long-form content effectiveness6. Monetization of built audiences7. Niche focus for business growthTimestamps00:00 Creating videos for online growth and profit.04:04 Marketing success hinges on clear intention and messaging.08:43 Focusing on niche, using video to grow.13:35 YouTube provides lasting content; Twitter is ephemeral.14:39 YouTube offers personal connection, builds trust effectively.19:52 UGC builds trust, suitable for e-commerce.24:39 Creating tutorials and launching a video podcast.26:21 Audience size matters less than audience engagement.29:29 YouTube strategy: mix of tutorials, stories, tips.The Importance of Intention in Marketing: "Yeah, I mean, really, intention should be in front of everything you do marketing wise."— Scott Millard [00:04:04 → 00:04:08]Product-Led Strategy: "So yeah, it's really showing these are product led companies. So what is relevant in their product for the problem they're solving? If it's like a sales led strategy or something like that, then it would be less about features and more about really digging into the pain points of the customers."— Scott Millard [00:08:07 → 00:08:28]Building a Personal Brand: "I tweeted something a year ago and it was like my first viral thing. And that's when I really saw the potential of just building a personal brand and putting stuff out there, because we tweeted a thread and we booked 50 calls in like two days and that was for free."— Scott Millard [00:10:50 → 00:11:59]The Power of YouTube Over Twitter: "If a video goes viral on YouTube, it does not stop almost ever. The algorithm just keeps putting it in front of more and more and more people."— Scott Millard [00:14:27 → 00:14:37]The Power of YouTube in Building Relationships: "And so you're building what's called a parasocial relationship, where they're starting to feel like they know you as a person and then they are more likely to trust you, work with you, buy from you, learn from you, like, whatever your goal is."— Scott Millard [00:15:10 → 00:15:25]The Strategy Behind Short-Form Content: "The purpose of short form is to get people to take the next step and stop watching your short form as fast as possible."— Scott Millard [00:18:28 → 00:18:37]The Power of User-Generated Content: "The reason UGC works and is so popular is because it's very trusted by the audience. Because it's like someone who is like them using selfie mode on an iPhone and promoting a product, but not really promoting it."— Scott Millard [00:20:18 → 00:20:33]The Importance of Content Strategy and Editing: "So the very scripted and strategic stuff, that's what's going to go viral. But when that goes viral, people are going to click on your profile and be like, who is this? What are they talking about? All this stuff? And that's where kind of, this kind of content comes in, where it's like the longer form stuff that's clipped up, because the intention of that is not to go viral. The intention of that is to take a little bit of that rapport building and put it into a clip."— Scott Millard [00:22:35 → 00:23:01]Emerging Content Creator Strategies: "And then another thing I'm starting in the next, basically, week is pretty much a podcast, like an in person thing, where I'm going to be going around and interviewing industry leaders in the video space and really asking them about what their journey was, how they got started, how they're monetizing video as a skill and as a service so that I can just bring this information to the public."— Scott Millard [00:25:09 → 00:25:38]The Value of Audience Building: "Because it's like pouring jet fuel on a fire is really what it is comparative to. If someone has 100,000 followers on Twitter, I mean, you can make a lot of money, even 10,000. You do not need a big audience at all. [...] So my perspective has actually shifted from two years ago, where I kind of ignored the audience building thing, and I was doing it because I thought I could make a quick bag in my business. But now I've flipped it to where the real asset is not the money you're making from the audience, it's the audience themselves. Because that will really take care of the rest."— Scott Millard [00:27:00 → 00:27:27]Shownotes powered by Castmagic--Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicScott Millard - Chief Revenue Officer at Videospark

About The Episode:This episode is all about how to grow podcasts and the power and inner workings of podcast networks. Carly Baker, who has worked across community, creator partnerships, and audience developement for Hubspot Podcasts joins us to break down the ins and outs -- including how to grow through strategic partnerships, niche audiences, and diverse monetization paths. We uncover strategies to better leverage your podcast's potential, understanding audience behaviors, navigating the podcast SEO landscape, and provide a blueprint for emerging creators aiming to amplify their reach and impact.Today, we'll cover:- The inside track on joining a podcast network and how it can benefit emerging creators.- Crucial tips for understanding and negotiating network deals to safeguard your creative control.- How to use the 'network effect' to expand your podcast's reach and create a buzzing private membership.- Carly's professional take on what makes a podcast stand out to networks like HubSpot.- Unpacking the rise of YouTube-first podcasts and the impact of SEO on your show's visibility.What You'll Learn1. Podcast network benefits for creators2. Legal implications in network deals3. Leveraging network effects for growth4. Vetting criteria for HubSpot network5. Podcast discoverability and SEO strategies6. Evolving podcast monetization methods7. Social selling on B2B platformsTimestamps00:00 Increased focus on partnership-based growth in industry.05:53 Brands struggle with reach vs. trust, audiences.07:24 Serving diverse audiences, intentional growth, niche content.11:23 Podcasting monetization is a slow burn.15:01 HubSpot has a YouTube network and accelerator.20:02 Advocate for yourself, understand deal terms. Be cautious.21:16 Leveraging creator networks for podcast monetization strategy.27:24 Focus on audience, high production value on YouTube.28:28 Exploring video content tips for beginners.32:25 TikTok star stays authentic despite rapid fame.35:00 LinkedIn will be future platform for B2B.Partnership-Based Growth Strategies: "What I'm loving seeing now is just larger focus in general on partnership based growth. So whether it's partnering with brands, whether it's partnering with other creators, whether it's having sort of more of a holistic, comarketing approach to shows that have guests, all of these levers are really just rooted in less growth being one sided, or depending on other parties to push you forward and betting and depending more on yourself and leveraging others to help you grow."— Carly Baker [00:03:09 → 00:03:45]Content Strategy for Brands: "So I think when it comes to starting a new show, it's much harder to have a very broad audience. You should have three kind of audiences or personas that you're thinking about. So you have the core audience, which should be the audience that you want all of your content to resonate with... the secondary audience, which has some overlap with the core, but might be straying a little bit further... and then you have what we like to call the transformational audience... And those are folks where if you can serve the core and the secondary and bring those transformational people into those inner circles, that's really where you're going to see explosive growth."— Carly Baker [00:07:12 → 00:07:24]Growth Strategies in Podcasting: "So not only thinking about audiences as one person, but thinking about it as many people and trying to serve and always iterating on that, I think is going to be a really good way to continue with growth."— Carly Baker [00:07:24 → 00:07:38]The Evolution of Podcasting in Content Marketing: "We have a YouTube network. We have an entire team of people that are kind of functioning as a media company within HubSpot as a whole. And a lot of this was of course built on the acquisition of the hustle, which is what brought my first million to us. And with that acquisition and with having my first million, the conversation was, well, we should start a network, why should we not start a network?"— Carly Baker [00:15:01 → 00:15:28]Joining a Podcast Network: "So for anyone that's considering joining a network, I think having intentionality behind it is really important. So really sitting down and thinking about, okay, what do I not have the capacity to do for my podcast or for my podcast business that I know would make a difference? That should be number one. Number two, what are some initiatives or marketing plays or strategies that I have that are going on that are kind of working, kind of not working and could use the help of a team to optimize and make these work for me? And number three, what do I want help with? What would I want to offload and be fine giving someone else and having them take full ownership of doing on my behalf. Right. And so once you kind of have those three big pillars, then that's going to help you filter out networks."— Carly Baker [00:18:15 → 00:19:13]Navigating Content Ownership in Media Deals: "You need to think about if you want to maintain ownership of your content, if you want to own the ip, if you want a license deal, if you're okay with working in a network where if you leave, you can't take any of the content that they produced on your behalf."— Carly Baker [00:20:24 → 00:20:39]Maximizing Creator Networks: "So if you're trying to monetize your podcast without doing revenue sales, if that's not a part of your network, and you're really looking to build a private membership, and you see a network where six out of ten of the shows, those folks have very successful private networks or private memberships, that's a network you should be interested in, because you can learn from the people that are in there, and in return, you can give them something back."— Carly Baker [00:21:35 → 00:22:00]Evaluating Podcast Partnerships: "Are they bringing on diverse voices? We look at production stuff. Is their production value really high? What kind of social channels do they have? Are they like a thought leader in their industry, those different types of things?"— Carly Baker [00:23:37 → 00:23:52]Content Strategy for Emerging Platforms: "And if there's not an audience on YouTube for what you have going on with your content, because a lot of people are doing it, doesn't mean you should do it."— Carly Baker [00:27:30 → 00:27:38]The Evolution of Content Creation: "Right? Like they're seeing you, they're seeing your set, they're seeing your mannerisms. It's kind of taking that one step further, but that can also be distracting. I think in some ways opening up the floodgates to direct comments and feedback on the content that you're making. But I think ultimately there's lower lift, lower barriers of entry to sort of explore what video could look for you."— Carly Baker [00:28:28 → 00:28:53]Shownotes powered by Castmagic--Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicCarly Baker - Listener Acquisition Manager at HubSpot

About The Episode:Philip Ruffini is a former Microsoft product manager turned content mastermind. Currently, he's focused on scaling a B2B media and content empire for Rupa Health. In this episode, he joins Blaine & Ramon to break down how to build a content machine, the strategy it takes to execute, the team players involved, and the nuance across video & content formats. This is a must listen for anyone interested in the power of building your own media arm as a business.Today, we'll cover: - Philip Ruffini's journey from Microsoft to short form videos, to heading up media for Rupa Health- Crafting a sophisticated content strategy that speaks directly to B2B audiences- The pivotal role of YouTube in Philip's growth strategy and the value of authentic engagement- The significance of detailed SOPs in managing a global content team effectively- The long-term vision for content ROI, harnessing everything from podcasts to magazine articles for lasting impactWhat You'll Learn1. Content strategy in B2B spaces2. Growth through multi-platform content distribution3. Importance of detailed SOPs in teams4. Measuring ROI in B2B media operations5. Twitter's potential for real-time engagement6. Long-form content for brand trust7. Repurposing content across diverse channelsTimestamps00:00 Left agency, joined Rupa Health media team.04:38 Tested content strategy increased average YouTube views.06:15 Outsourcing podcast editing and social media management.10:16 Discussing challenges and outcomes of content creation.13:19 Frustrated by video performance, testing new topics.19:27 Create medical content for practitioners and consumers.22:34 Content team small, works on repurposing efforts.24:34 Video editor selects mismatched clips, needs guidance.29:11 Uncertainty about paid media on social platforms.32:10 Authenticity trumps all in content creation.34:00 Creating viral work from home setup, Twitter.Career Fulfillment in Digital Marketing: "Just because agencies don't have a ton of fulfillment, you're not really going to build anything long term, and you don't really see compounding results."— Philip Ruffini [00:02:22 → 00:02:29]Growth Strategies in Digital Media: "Kobe was the one who started the podcast, which is going to be profitable by the end of this year, meaning despite all of our costs on, it's going to make more money than it."— Philip Ruffini [00:04:03 → 00:04:12]Growing a YouTube Channel: "And we basically had to just test and figure out what worked, because when I started, our YouTube videos average like less than 100 views, like most companies. And now they probably average like at least 2500."— Philip Ruffini [00:04:38 → 00:04:49]Viral Topic: Leveraging Social Media for Content Distribution"The importance of leveraging social media for content distribution: It is a lot of effort to use your big Facebook page or Instagram page to drive traffic to podcast because people don't want to leave a platform."— Philip Ruffini [00:05:45 → 00:05:54]Maximizing Social Media Engagement: "I refuse to schedule anything because I think scheduling on LinkedIn actually hurts engagement."— Philip Ruffini [00:06:19 → 00:06:24]Viral Video Strategy: "If your video is longer than 30 seconds and you have more than 50% retention, you'll probably get 100,000 views. And it's like very clear. Just retention on watch time equals numbers of views."— Philip Ruffini [00:13:08 → 00:13:19]Content Creation in Medicine: "We create content for practitioners that is consumed by consumers."— Philip Ruffini [00:19:28 → 00:19:32]Maximizing Podcast Engagement: "I need you to pick out a clip before every new episode airs so we can post that clip to drive traffic to the new episode."— Philip Ruffini [00:25:23 → 00:25:24]Social Media Algorithms and Organic Reach: "But if you go through the logic, it's like, okay, if you're a brand and you start spending money to advertise your YouTube videos or Instagram posts or Facebook posts, do you really think these platforms are going to want to promote you much as organic?"— Philip Ruffini [00:29:32 → 00:29:44]Content Creation Authenticity: "And the one thing I really want to plug this, because this is my new learning past three months, which is like, when creating content, my biggest suggestion is just doing what is authentic."— Philip Ruffini [00:32:10 → 00:32:18]Shownotes powered by Castmagic--Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicPhilip Ruffini - Head of Media at Rupa Health 

About The Episode:In this episode, we're joined by entrepreneur and content creation expert Will Nelson, as he shares his insights and practical advice for capturing and converting ideas into engaging content. Tap into the mindset, strategies, and routines that fuel Will's success in the high-stakes world of professional and personal branded content.Today, we'll cover:- Will's personal strategies for finding inspiration in everyday moments and staying productive without the pressure.- Practical tips for time management and creativity, including how to align content creation with your natural workflow.- The common pitfalls that new content creators face and how to avoid them for long-term success.- Insight into Will's journey from building to selling businesses and how these experiences now shape his approach to content for professional brands.- Strategies for content creation and monetization tailored to your personal or business goals, and the secret of providing value first.What You'll Learn1. Inspiration for content creation2. Timing content with creativity peaks3. Documenting and sharing content strategies4. Personal branding and online presence5. Consistency in content production6. Monetization of content creation7. ROI and investment in contentTimestamps00:00 Marketer turned entrepreneur, building 64 Stories agency.05:56 Start creating content, grow, adapt, find voice.09:52 Social media strategy depends on your goals.13:55 Analyze top social media content for inspiration.16:16 SEO results take time, require commitment.19:46 Prioritize time for content creation and analytics.21:49 Transform voice notes into engaging social media.28:26 Capture and document content to avoid loss.29:18 Various activities inspire creativity at different times.32:55 Dedicated sessions help foster creativity and focus.36:14 Greg's content praised, audience directed to socials. Entrepreneurship and Content Creation: "I've always been an entrepreneur that has struggled with distribution myself. I identify as a builder. I love building things. I've never been fantastic at getting attention for either my personal brand or for my businesses without having to pay for that attention through Facebook ads or more traditional media."— Will Nelson [00:02:37 → 00:02:58]The Evolution of Personal Branding: "It might take longer to build a personal brand, but it's something that you can come back to. It's an asset that will keep paying you dividends long term versus having to constantly rent."— Will Nelson [00:05:33 → 00:05:44]Content Creation Process: "So I was talking to Dave Gerhardt the other day from exit five, and he has a notion page that he just jots down ideas into on a daily basis and then circles back to those to see if he can create any piece of content from. So whenever an idea pops into his head, he's putting it down somewhere."— Will Nelson [00:07:13 → 00:07:30]Social Media Strategy for Creators and Businesses: "I think in general, though, on social, you should have the mindset of just giving away as much as you can for free, and then very infrequently asking for something in return. So just like going to the ATM, you need to first put money in the bank account to take money out. For business owners, I typically recommend ten to 20% for top of the funnel content, 60% to 70% for middle of the funnel content and then ten to 20 for bottom of funnel content."— Will Nelson [00:10:12 → 00:10:45]Content Strategy Insights: "So I have a full time analyst that will go to YouTube, TikTok, Instagram, Twitter, LinkedIn and start to mine the top performing content in a given month to get a sense of what hooks are performing, what style of content's performing, what types of edits."— Will Nelson [00:13:55 → 00:14:13]Understanding ROI in Content Marketing: "It probably takes, realistically, three plus, maybe six plus months to start to see an ROI. And so you're losing money or you're investing money into something without seeing a return for a little while, and that can sting."— Will Nelson [00:16:20 → 00:16:35]Content Creation Efficiency: "So take the inputs that you're giving your voice notes or whatever app you're using to log those insights and then chop that up into written content or video content if you're recording that, and then actually post it to the various social channels that you want to get on."— Will Nelson [00:21:49 → 00:22:19]Content Marketing Persistence: "A lot of the big accounts that are on X or LinkedIn have been at it for quite some time, so it's a lot of just stick tuitiveness."— Will Nelson [00:23:40 → 00:24:37]Creative Inspiration for New Podcasters: "I'm just stealing or getting inspiration from content that I know has performed well in the past or has been thought of by an expert podcaster."— Will Nelson [00:27:18 → 00:27:29]Creativity and Flow State: "And so I think you have to allocate enough time to get into that flow state, and you have to make it a practice, whether it's daily or weekly."— Will Nelson [00:33:28 → 00:33:38]Shownotes powered by Castmagic--Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicWill Nelson - Founder and CEO of 64stories

About The Episode:This episode is all about scaling profitability of your content and we're joined by Tommy Magill – he's scaled content businesses by millions through paid ads.In just over a year, Tommy Magill's marketing agency went from zero to managing over a million in ad spend, and becoming the number one affiliate for Shopify. As a dynamic player in the content and course creation space, Tommy has unlocked potent strategies for leveraging trust, credibility, and a strong offer to not just attract but retain your audience.Today, we'll cover:- The art of securing low interest business credit and using storytelling to supercharge sales.- The science behind testing offers and strategic allocation of funds for maximum return on investment.- The undeniable power of content creation in building trust and testing course concepts with your audience.- The insights Tommy gained from working with top-tier clients, including the effectiveness of paid ads and course marketing.- Tommy’s perspectives on the future of content strategy and his commitment to long-form content for the year ahead.What You'll Learn1. Leveraging Low Interest Business Credit2. Scientific Offer Testing & Analysis3. Trust-Building Through Content Creation4. Effective Paid Advertising Strategies5. Course Creation & Concept Testing6. Importance of Creating High-Quality Offers7. Affiliate Marketing & Software Revenue PotentialTimestamps00:00 Transitioned from affiliate marketing to online courses.05:02 Networking: staying connected, learning, adding value.07:03 Low ticket, mid ticket, high ticket products.11:47 Meeting to discuss market offers and tactics.13:55 Testing multiple ad themes increases engagement and credibility.17:44 Create content like interviewing customers, engage, snowball.20:21 Success story of growing ad spend with Shopify.26:05 YouTube marketing boosted spending from $20k to $650k29:06 Creating personal connection, scaling ads strategically.31:18 Jeff Bezos ad transformed YouTube, made money.34:15 Platforms favor organic content, diminishing ad space.The Power of Affiliate Marketing and Education in Business Growth: "Found my way into courses because affiliate marketing keeps you sharp on just whatever marketing channel you chose."— Tommy Magill [00:02:33 → 00:02:40]E-commerce Pricing Strategy: "There's like the low ticket product, which is everything underneath. Like $197, which we found was like a consideration window from a click was like less than four or five days on average. There's what's called mid ticket, which is like that 197 to about 2000 ish dollars, where the click to purchase averages a little bit. I think it's seven days is what we found for the average. And then for high ticket, which is like anything 2000 plus, we see consideration windows of like 14 days on average."— Tommy Magill [00:07:03 → 00:07:41]Impact of Compelling Offers in Business Launches: "there's one of the brands in our portfolio talks about business credit and helping business owners acquire credit at a 0% interest rate for twelve months. We launched that, I believe it was like three years ago, and it sort of was mind boggling."— Tommy Magill [00:09:29 → 00:09:46]Webinar Marketing Insights: "I think this alone will provide a lot of value if you go to a tool called similar web and you just put in the website webinar jam, and webinar jam, for everybody who doesn't know it hosts a ton of webinars. And so if you put that into similar web and you look at the referring traffic, you can see effectively what are the best performing webinars right now, or over the past three months."— Tommy Magill [00:12:07 → 00:12:34]Building an Unassailable Brand: "this brand that we create is the only brand in the world that can do this like this."— Tommy Magill [00:13:03 → 00:13:10]Viral Marketing Strategies: "And when it rings true, the great thing is, then there is a quote unquote flywheel of people talk about how easy it was and how engaging the communities and everything like that."— Tommy Magill [00:13:55 → 00:14:07]Effective Content Creation Strategy: "set aside at least an hour per week. But really, I say, like four to 5 hours per week. So an hour per workday, so to speak, creating content for six months straight and do that every single day, and depending on your follower size, maybe that looks like Amas, maybe that looks like creating a Facebook group and just going in there and just talking about what you're got."— Tommy Magill [00:15:52 → 00:16:20]Creating Engaging Content: "Very similarly with content, do you want to know that what you're doing is on point? And again, it resonates with people and engages them so that they do follow."— Tommy Magill [00:18:01 → 00:18:10]Enterprise Shopify Success: "We started last year and it's with a couple of previous clients from my performance marketing agency and then two people who work with me. But yeah, we've been able to grow from $0 in ad spend to over a million a month in ad spend. And Shopify did confirm that we were the number one affiliate in the world for them, which is a really cool thing to hear."— Tommy Magill [00:20:46 → 00:21:12]Agency Advantages in Marketing: "What do you offer that no other agency can? And, like, as an agency with four dudes just sitting around in Boulder, Colorado, it was really tough to figure that out. But when we did and they said yes, it was great."— Tommy Magill [00:29:15 → 00:29:30]Shownotes powered by Castmagic--Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicTommy Magill - Marketing Leader

About The Episode:Logan Lyles, is the Head of Evangelism & Content Marketing at Teamwork.com, and host of the "Agency Life" and "Nearbound Marketing" podcasts. Logan walks us through the importance of audience research, why LinkedIn could be a goldmine, and how a bit of authenticity can transform your strategy. Logan also breaks down the art of turning conversations into impactful content, and gives us a front-row seat to his strategic approach towards building an engaged audience.Today, we'll cover: - Journalism, B2B tech sales & content creation strategy.- LinkedIn and how creators can maximize the platform- Start by recording conversations and voice notes- Repurposing content across formats- Niche communities, employee advocacy, and the potential of short form video in 2024.What You'll Learn1. Content creation authenticity and value2. LinkedIn engagement and audience building3. Transitioning to team-based content strategies4. Employee advocacy and content sharing5. Repurposing interactions into compelling content6. Multi-platform content strategy and distribution7. Tools for innovative content creationTimestamps00:00 Path from journalism to b2b marketing.05:20 Use tools to find top creators, engage.09:51 Leverage tools to create, share engaging content.11:42 Utilize Castmagic app for recording internal conversations.14:26 Leveraging AI to quickly create branded video clips.20:36 Consider audience's online location for marketing strategy.22:33 Small companies have an advantage for content creation.26:07 Embrace using tools to create quality content.30:08 Create invitation-only LinkedIn content groups, encourage sharing.33:09 Alex Hermozi is the new Gary Vee.35:41 Engage, connect, and share to grow network.38:23 Send form, share video, optimize, promote report.Leveraging LinkedIn for Visibility: "If you scroll LinkedIn after listening to this episode and it says like, oh, Logan commented on this post, and then it shows the post and then it shows my comment, right? I'm getting visibility and I didn't even create a freaking post, right?"— Logan Lyles [00:06:24 → 00:06:37]The Power of Short Form Video: "I do think that video, especially short form video, I think anybody listening to this is not surprised by. That's hot right now. YouTube shorts, obviously TikTok, and even on LinkedIn, we're seeing the same sort of trends there."— Logan Lyles [00:08:17 → 00:08:32]Leveraging Employee Advocacy in Content Distribution: "how does that work into our distribution strategy on LinkedIn of what we call an employee evangelism program, where we're activating individuals within the team to share that content."— Logan Lyles [00:09:52 → 00:10:03]The Power of AI in Video Editing: "And then leveraging some AI, even within that tool to, say, shorten my word gaps, take out the filler words. And now in just a couple of minutes I can apply a template where it's got my captions with our branded font on there, the progress bar with our brand logo."— Logan Lyles [00:14:28 → 00:14:43]Social Media Strategy: "where is my audience, right? If they're all on X and you do some of that research, maybe you look at Sparktoro and you look at what are some of the accounts people are following? What podcasts are they listening to, what YouTube channels are they following? Where are those folks repurposing their content? Are they more active on LinkedIn and getting engagement? Are they more active on X and getting engagement? And you might want to follow the crowd that you're trying to gather and see where they're at. So I would say it comes down to kind of that fundamental marketing question of where is your audience at? And go there."— Logan Lyles [00:21:16 → 00:21:49]Advantages of Small Businesses in Advocacy Programs: "You don't have the bureaucracy of, if we launch an employee advocacy program, how do we let people in and tell some people no and all the different things and HR and legal and all that stuff, like you got five people, you can work it all out, right?"— Logan Lyles [00:22:44 → 00:22:57]Content Strategy in Digital Marketing: "Sharing that in a LinkedIn post is basically like product marketing on a small scale, right? Because the people are the ones delivering the service."— Logan Lyles [00:24:44 → 00:24:51]Content Creation Innovation: "Before castmagic was around, when I was at sweetfish, we were using gong or chorus AI, one of those call recording tools, and we were using it exactly for that. And obviously that didn't have any AI built into it, didn't have the quality of recording the audio or the video. But that's why we were doing is we're having these conversations, let's turn that into content."— Logan Lyles [00:26:11 → 00:26:34]Effective Social Media Strategy: "Two, they might not know what to say or how to share it or what's involved. And so I think that taking a step back, instead of just saying, hey, will everybody post this? And just begging them take a step and make it an invitation only thing and then sequentially expand that out from there. So kind of think about it in three groups. So just put an invite out there of like, hey, we're trying to distribute content specifically on LinkedIn because it's a big channel for us as a brand who would be interested in sharing or creating content and give them both options, right? You don't have to become a content creator. Maybe you're just willing to be a sharer."— Logan Lyles [00:30:08 → 00:30:49]Building a Presence on LinkedIn: "I have a friend who literally had her first three posts on LinkedIn, got like 12,000 views, like 500 connections or something like that. Like when she posted her first post, it said like congratulations for your first post after being a member of LinkedIn for ten years or something like that."— Logan Lyles [00:36:14 → 00:36:28]Shownotes powered by Castmagic--Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicLogan Lyles - Content Evangelist at Teamwork.com

About The Episode:In this convo with Nick Christensen, we breakdown the secrets to using influencer and creator marketing to amplify sales and views. Nick shares insider strategies on how to maximize ROI, the importance of genuine partnerships, and how to forge lasting brand deals as a creator.Today, we'll cover:- How to negotiate influencer marketing deals during high-conversion periods like Black Friday.- The critical factors influencers should consider when setting rates and approaching brand deals.- Exploring the distinction between affiliate marketing and influencer roles, and how to navigate these.- The effectiveness of outreach strategies for securing partnerships and the preference for commission-based models.- Nick's journey at Appsumo and his tips for creators to connect with brands authentically.What You'll Learn1. Leveraging influencer marketing for sales.2. Creator compensation and negotiation strategies.3. Affiliates vs. influencer marketing roles.4. Crafting successful brand partnerships.5. Engagement over follower count.6. Long-term relationships with brands.7. Performance-based partnership benefits.Timestamps00:00 Passionate about helping creators grow efficiently. Started ambassador program.04:42 Monetize YouTube channel through brand outreach and outreach.10:13 Avoid coming on too strong with rates.11:22 Suggest specific approach, avoid standard email.16:53 Appsumo's successful Black Friday marketing strategy.18:21 Measuring marketing success with LTV to CAC.22:13 Six-month trial period with potential for growth.26:49 Build long-term partnerships with smaller companies.29:09 Affiliate opportunities in SaaS for recurring revenue.32:41 LinkedIn is the best marketing channel.Expanding Influence with Strategic Partnerships: "We have an eight figure affiliate and influencer program that I started about five years ago. Started with really just referral marketing, expanded to affiliate, traditional affiliate marketing, and now kind of the final stage is what we call ambassador or influencer marketing."— Nick Christensen [00:02:34 → 00:03:47]Influencer Marketing Strategies: "Ten times out of ten, you're going to get a yes from brands, especially if the first three months are more of like a test and then invest where there's no skin off their back."— Nick Christensen [00:07:56 → 00:08:04]Influencer Marketing Pitfalls: "You just got to ten k subs, you're the king of YouTube and it's like, yo, I'm coming in with $15,000 per month fee, right? And it's an exaggeration of an example, but I've seen some insane rates being thrown out to where not only are you not trying to align with my goals, but the outreach is just so transactional."— Nick Christensen [00:10:20 → 00:10:45]Effective Marketing Outreach: "Don't send them some general pdf with some crazy numbers in it. Send them a real email and say, hey, I checked out castmagic or I checked out Appsumo and I loved this part of it, or I loved this tool. I would really love to promote this in this and this way."— Nick Christensen [00:11:29 → 00:11:44]The Importance of Genuine Engagement in Monetization: "Well, I'm looking for good engagement, not just views. I'm looking for real followers and real comments. Bots are huge on YouTube. All social media channels pumping up these creator channels to make it seem like they have these insane followings and insane engagement."— Nick Christensen [00:14:08 → 00:14:25]Evaluating Social Media Engagement: "One ratio that we use is a CPM based on the last ten videos, the views of the last ten videos, and then a ratio of follower to view to comment accounts, right? So it doesn't matter if you don't have a lot of followers or you don't have a lot of subs. If your sub to view count to comment ratio are really good, let's say you have 100 followers and you get 80 views on your videos and of those 80 views you get like 20 comments. That's a really good ratio, right? That means you have a great channel of people that are really engaged."— Nick Christensen [00:14:37 → 00:15:13]Maximizing Black Friday Earnings: "People are conditioned to buy during Black Friday. And so if I was a creator, I would go really hard on Black Friday, lowering my fee amount and increasing the commission amount of saying, I think if there's any time for me to do this and adjust my ratios, this is it."— Nick Christensen [00:17:34 → 00:17:50]Marketing Efficiency in the Digital Age: "LTV, to CAC is how we track all of our paid returns at Appsumo. The LTV, meaning the customer profit that I am getting from them. The CAC being how much I am paying to get that customer."— Nick Christensen [00:18:38 → 00:18:49]Negotiating Brand Deals: "And the first one month of it, I don't even want any fees, I just want commissions. And then after that, this is the CPM that we agree to. And it's so risk free on both sides because I have one month, which maybe a couple of videos, you're not really putting in a ton of work. But the upside is, if it works, the brand will be like, I want to invest in this creator, and you can sign a six month or a twelve month agreement with them at the CPM that you want."— Nick Christensen [00:22:19 → 00:22:43]Influencer Marketing Strategy: "At least three videos, preferably longer term partnerships, six to twelve months where you are basically an extension of their marketing team and paid on retainer."— Nick Christensen [00:26:54 → 00:27:03]Shownotes powered by Castmagic--Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicNick Christensen - Head of Marketing at Appsumo

About The Episode:In this convo with Travis Albritton, we unpack the secrets of creating honest, effective podcasts that resonate with audiences and align with your business goals. Travis shares his seasoned insights on the practical side of podcast production and strategic considerations to ensure your podcast delivers real value.Today, we'll cover:- Travis Albritton's journey from content marketing at Buzzsprout to launching his own agency, Honest Podcasts.- The balance between human touch and AI efficiency in podcast post-production and content creation.- Strategic platform choices for podcasters, considering budget, audience growth, and content distribution.- How to stand out in a world with increased noise and competition.- Essential tips for podcasters on starting, scaling, and enhancing their content, drawing from Travis's seven years of industry experience.What You'll Learn1. Podcast production and editing techniques.2. Efficient transcript generation via AI.3. Strategic platform and social media choices.4. Crucial podcast launch steps and tips.5. Podcasting growth and industry trends.6. Business-oriented podcasting strategies.7. Outsourcing and leveraging technology in podcasting.Timestamps00:00 Transitioned from employee to podcast business owner.06:51 Think through what you'll bring to the world.09:13 Start with audio-only podcast, add video later.12:02 In-person interviews are costly, use technology.15:30 Free Audacity for Windows, Zoom for interviews.20:01 Options for obtaining music for your show.23:06 Zoom and Riverside settings for podcast recording.27:25 Outsource podcast tasks to focus on promotion.28:37 Use independent audio editor to save costs.32:41 Efficient and creative process for podcast production.37:35 Stand out in content creation with uniqueness.38:53 Building trust as a creator is crucial.Podcasting Success Strategies: "So my job was essentially to take all the people that used Buzzsprout to host their podcasts and turn them into experts, so that way they would be successful at their podcasts and they would have as little churn as possible."— Travis Albritton [00:02:30 → 00:02:42]Creating Successful Branded Podcasts: "I mainly serve businesses and business owners that see the podcast as an integrated piece into their overall marketing plan, and we make sure to reverse engineer the podcast into however they make money. And so for some clients, that's build a big audience and then sell them products. For others, it's use the podcast as an excuse to get FaceTime with people that you eventually sell your products and services to. And there's a whole number of different strategies that you can use to see an ROI from a podcast. But that's what I do."— Travis Albritton [00:03:58 → 00:04:28]Making a Successful Podcast: "What would you bring to the world that doesn't exist yet? Why would somebody listen to you? What is the benefit to them? Whether it's to be entertained or educated or both, and really get clear on why does the world need what you have to say?"— Travis Albritton [00:06:55 → 00:07:10]The Philosophy of Editing: "I like to think about editing as I'm removing the big mistakes, to leave the meat on the bone of this is the conversation station that happened as it was captured, and we're taking out the stuff that doesn't need to be in there that the listener doesn't care about."— Travis Albritton [00:24:27 → 00:24:40]Podcast Production Economics: "It's much more efficient for you to hire an audio editor specifically who can. If it's a us based editor you're looking at, really do a good job editing your podcast, and then you just have to do all the other stuff. Or if you're more savvy, you can hire overseas where the currency exchange is a little bit better, and so then you can get it for like $10 for an episode. It's like, I don't know many people that can't afford $10 to have an audio podcast produced for them. So that's how I would actually think about it, is not how do I get this podcast to make money, but how do I make the cost to produce the podcast so low that it doesn't matter when I make money or how much I make, and then everything that you make on the backside, you can have the patient of letting it play out."— Travis Albritton [00:28:52 → 00:29:36]The Human Touch in an AI-Saturated Future: "finding ways to do something that's unique, that stands apart, that's what's going to grab people's attention. And if you can bring as much of yourself into it as possible so they know when they're watching and consuming it, there's an actual person generating this content."— Travis Albritton [00:37:52 → 00:38:06]Shownotes powered by Castmagic--Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicTravis Albritton - Founder at Honest Podcasts

About The Episode:In today's episode, we chat with Ben Bradbury, a content expert and GM of Audio & Video at Workweek, as he shares the secrets to launching a successful podcast and mastering the art of engagement. From the mechanics of distribution to the nuances of co-hosting dynamics, Ben unpacks the essential strategies for creating a podcast that not only resonates with audiences but also stands out in a crowded market.Today, we'll cover:- The critical role of consistency and subscriber growth in podcast success.- Why understanding your audience's online habitats is key to effective content distribution.- Strategies for leveraging emotional resonance and trust through podcasting.- The impact of host dynamics on podcast narration and listener engagement.- Insights on balancing authenticity and resource investment for content creators.What You'll Learn1. Audience growth and subscriber base importance2. Consistency in podcast content delivery3. Understanding and measuring podcast ROI4. Emotional resonance in podcasting value5. Effective host dynamics and chemistry6. Authenticity in show content creation7. Operations and growth strategy in podcastingTimestamps00:00 Explore content strategy with world's top creators.03:06 Excited to discuss making content successful, launching podcasts.06:47 Unique HR show features anonymous horror stories.11:11 Importance of research and understanding podcast goals.13:56 Hire project manager, delegate tasks, protect time.18:21 Benefits of co-hosts in podcasting, dynamics importance.22:16 Choose co-host based on chemistry and format.25:23 Consistency in podcasting leads to increased downloads.27:46 Creative podcast network highlights unique interviews and expertise.31:44 Building trust, selling partnerships, measuring ad efficacy.34:21 Show's vibe is thoughtful questions, go deeper.Scaling Content Production: "And so my first move for anyone who's growing a show is looking to scale themselves, would be, number one, install a generalist project manager who can help you with scheduling, who can help you with managing the rest of the team, and really kind of protect your time as an asset and be that shield."— Ben Bradbury [00:13:56 → 00:14:11]The Value of Podcasting in Marketing: "And I think a podcaster fills one of those slots. That's the value of podcasting as a marketing channel, is you really function as a friend on demand to that audience because you have that affinity, that emotional relationship and trust embedded."— Ben Bradbury [00:17:00 → 00:17:14]Podcast Co-Hosting Dynamics: "So if you have someone in your network you're considering bringing on as a co host, number one is assess for chemistry, make sure that you guys have good rapport. You can read each other well, you can balance conversation well."— Ben Bradbury [00:22:30 → 00:22:41]Maximizing Podcast Growth: "If I have 1000 subscribers and I post three times a week, I'm going to be able to get, just from those subscribers, triple the baseline rate of downloads to a show that's posting just once a week. And that's why you pretty regularly see as a pattern shows that are on that exponential growth curve, what I would call the velocity of a show, which is the number of downloads times by the time length that it's on, they'll typically have multiple hits on your feed."— Ben Bradbury [00:25:23 → 00:25:51]Shownotes powered by Castmagic--Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicBen Bradbury - GM Audio & Video at Workweek