Consulting Leaders

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)**********************************************************************Toby Bassford has spent over two decades working at the intersection of leadership, culture, and organisational performance. As Founder and MD of Tillon, he partners with founders, executives, and leadership teams to help them build healthier organisations that actually perform, not through off-the-shelf frameworks, but through honest conversations and intentional leadership.Before founding Tillon, Toby held senior executive roles including Chief People Officer and VP People & Culture at CloudFactory, where he led global teams of thousands and helped scale culture alongside rapid growth. He has also spent several years as a Partner at GiANT Worldwide, developing leaders across sectors.In this episode, we explore what it really takes to help organisations change, how consultants can position culture work as a commercial lever, win trust with senior leaders, and build a consulting practice that balances humanity with results.**********************************************************Proposed Interview Structure:1. What originally got you into leadership and organisational consulting?2. What specific problems are you most often helping leaders and organisations solve today, and why do those matter to you?3. Who are your ideal clients at Tillon, and who tends to be the real decision-maker when it comes to culture and change work?4. How do clients typically find you today, and what has worked best in building trust and demand for this kind of consulting? Current Acquisition Channels: Referral, Webinars, Speaking engagements Sub Question: What do you think about podcasting as a marketing tool in the leadership and consulting space?5. Culture and change work can be a hard sell with long cycles, how do you usually help clients move from interest to commitment?6. Once a client starts working with you, how do you retain them over time, and what do you do deliberately to turn initial engagements into long-term relationships?7. Where do you find yourself most stuck right now as a consultant and founder, if at all?8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?*********************************************************************Know more about Toby BassfordWebsite Link: https://www.tillon.co/Connect with Toby Bassford on LinkedInLinkedIn link: https://www.linkedin.com/in/toby-bassford/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Ross Collins has spent more than three decades advising global manufacturers on one of the most overlooked value levers in their businesses: packaging and the supply chain that supports it. As Director at James Ross Consulting, he leads work that blends technical expertise, operational insight, and data-driven decision-making. James Ross Consulting focuses on packaging usage, supply chain efficiency, and sustainability. Since its founding in 1993, the firm has delivered multi-million-pound cost savings, process improvements, and sustainability strategies for world-leading clients, supported by proprietary software for packaging sustainability reporting and supply chain optimization.In this conversation, Ross shares how specialization has shaped the firm’s growth, how consulting has evolved in packaging and e-commerce environments, and what it takes to maintain long-term client relationships in complex, global engagements.**********************************************************Proposed Interview Structure:1. What originally got you into consulting, and how did packaging and supply chain become your focus?2. What specific problems do you help clients solve today, and why do those problems matter so much for you to solve?3. Who are your ideal clients now, and who are typically the decision-makers you work with inside those organizations?4. How do new clients usually find James Ross Consulting, and what has worked best for you in attracting the right kind of engagements over the years? Current Acquisition Channels: Referral, Content, Google Ads, Cold outreach, LinkedIn Sub Question: What’s your view on podcasts as a marketing tool for consulting and specialist advisory firms?5. You’re often dealing with complex, global organizations, how do you navigate long sales cycles and get buy-in across multiple stakeholders?6. Once a client starts working with you, how do you retain them over time, what do you do to ensure they keep coming back and view you as a long-term partner rather than a one-off consultant?7. Where do you find yourself most stuck right now as a consultant and firm leader, if at all?8. Looking ahead, what do you see as the biggest opportunities in packaging, supply chain consulting, and sustainability over the next few years?*********************************************************************Know more about Ross CollinsWebsite Link: jrconsulting.comConnect with Ross Collins on LinkedInLinkedIn link: https://www.linkedin.com/in/ross-collins-b3a869/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Ross Thornley sits at the intersection of consulting, leadership development, and the future of work. He’s the Co-Founder and CEO of AQai, the world’s largest community of Adaptability Intelligence (AQ) certified coaches, and a long-time voice on how humans can keep pace with accelerating change. Over the past two decades, Ross has trained hundreds of consultants, coaches, and leaders, delivered more than 10,000 hours of workshops and keynotes, and built multiple ventures across education, HR tech, and leadership development. His work focuses on one core idea: strategy and tools fail if people can’t adapt.In this conversation, we explore what AQ really is, why “AQ before AI” matters for consultants, and how independent advisors can stand out in crowded markets by proving, not just claiming, transformation and impact.**********************************************************Proposed Interview Structure:1. What originally pulled you into this work around adaptability, leadership, and helping people navigate change?2. What problem are you fundamentally solving with AQ, and why does it matter so much to you personally?3. Who are your ideal clients today, and who inside organizations typically makes the decision to invest in adaptability work?4. How do people usually discover you and AQai, and what’s been most effective in building trust and credibility at the level you operate? Current Acquisition Channels: Cold outreach Sub Question: You host the Decoding AQ podcast, how do you see podcasting as a credibility and business-development tool for coaches and consultants?5. Your work often involves mindset shifts, behaviour change, and long-term transformation, how do you help buyers feel confident enough to say yes?6. Once someone starts working with you, how do you keep them engaged over time and turn clients into long-term partners or repeat buyers?7. Where do you personally find yourself most stuck right now, as a coach, founder, and creator building in a fast-moving space (if at all)?8. Where do you personally find yourself most stuck right now, as a founder and thought leader in the adaptability space (if at all)?*********************************************************************Know more about Ross ThornleyWebsite Link: http://www.aqai.io/Connect with Ross Thornley on LinkedInLinkedIn link: https://www.linkedin.com/in/rossthornley/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I introduce the complete B2B Podcasting Playbook and explain how we use podcasting to build authority, generate leads, and drive long-term business growth for B2B companies. I walk through the structure of the framework, the 8 core sections, and how each stage transforms conversations into relationships, opportunities, and clients. What You’ll Learn: The full framework used at GHA Marketing to build B2B brands and lead generation systems How positioning, guest strategy, and outreach create consistent opportunities The step-by-step process from podcast conversation to business relationship Why post-interview nurturing is where most B2B sales actually happen How content repurposing and automation scale brand visibility Advanced stages of B2B podcasting including audience conversion and partnerships Chapters: 00:00 – Introduction to the B2B Podcasting Playbook 01:12 – What the Framework Helps B2B Companies Achieve 01:53 – Section 1: Irresistible Positioning 02:45 – Sections 2–4: Guest Acquisition to Interview Strategy 04:58 – Sections 5–7: Relationship Building and Conversion 08:15 – Section 8: Scaling Through Content and Systems 10:26 – Section 9: Audience Growth and Advanced OpportunitiesIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally. I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you. Never quit, Guillaume DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution. DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I break down the exact framework we use to build a B2B brand and acquire clients with a podcast, without chasing random views. What You’ll Learn: Why fewer, highly targeted listeners outperform large but unqualified audiences How to define a crystal-clear Ideal Customer Profile (ICP) for B2B podcasting Why vanity metrics don’t translate into leads, calls, or revenue How niche positioning turns your brand into a “lighthouse” for ideal clients How to use data-backed content research instead of guessing topics Why simple podcast names and visuals outperform clever or complex branding Chapters: 00:00 – Introducing GHA Marketing’s B2B Podcast Playbook 01:45 – Defining Your Ideal Customer Profile (ICP) 02:31 – Why Lead Quality Beats Volume Metrics 03:25 – Owning a Niche Before Expanding 04:18 – Case Study: Corporate Treasury 101 Podcast 05:07 – What a Well-Defined vs. Weak ICP Looks Like 06:45 – Why Clear and Simple Messaging Converts Better 07:32 – Podcast Names & Visuals That Instantly Signal “This Is for You” 08:35 – Letting Data, Not Opinions, Drive Content Topics 10:05 – Researching What Your ICP Is Actively Searching For Audience & Content Research Tools: AnswerThePublic (by NP Digital) A keyword research tool used to understand what questions and topics audiences are actively searching for. https://answerthepublic.com Google Trends Analyze search trends to identify growing and declining topics within your niche. https://trends.google.com Google Keyword Planner Discover keyword demand and search intent related to your ICP’s challenges. https://ads.google.com/home/tools/key... YouTube Search & Popular Videos Used to identify high-performing topics and content trends within specific niches. Reddit Communities Source of unfiltered conversations, problems, and language used by ideal customers. https://www.reddit.com Quora Platform for identifying common questions and recurring pain points from target audiences. https://www.quora.com Industry Conferences & Breakout Sessions Analyzing headlines and topics from the most attended sessions to uncover real-time demand.If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally. I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you. Never quit, Guillaume DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution. DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I break down the exact framework we use to find the first guests for a B2B Podcast like clockwork, even if the show doesn't exist yet! What You’ll Learn: How to secure high-level ICP guests even before your podcast launches Why your existing network is the fastest path to early traction and social proof How podcast interviews reactivate dormant leads without sales pressure The referral question that consistently generates warm introductions How guest social proof increases cold outreach reply rates up to 15%+ Why a zero-pressure pre-interview conversation boosts guest acceptance Chapters: 00:00 – Why High-Level ICPs Agree to Be Podcast Guests 00:55 – The Role of Positioning and ICP Clarity 01:46 – Start With Your Existing Network for Social Proof 02:28 – How to Invite Clients, Leads, and Industry Peers 03:16 – Reactivating Dormant Leads Through Interviews 04:48 – Turning Guests Into a Referral Engine 06:12 – The Exact Referral Question That Works 07:49 – Using Guest Credibility to Improve Cold Outreach 08:45 – Structuring a High-Converting Guest Invitation 09:28 – Why Pre-Interview Conversations Increase AcceptanceIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally. I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you. Never quit, Guillaume DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution. DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I break down the exact framework we use to find the first guests for a B2B Podcast like clockwork, even if the show doesn't exist yet! What You’ll Learn: How to consistently source one to four qualified podcast guests per week Why industry podcasts are a powerful database of pre-qualified ICP guests How human personalization outperforms AI-generated outreach The role of social proof in achieving 11 to 18% positive reply rates How to structure outreach that positions the podcast as industry value, not a sales play The frictionless booking method that increases interview confirmation rates Chapters: 00:00 – Results You Can Expect From Podcast Outreach 00:56 – From First Guests to Consistent Guest Flow 01:40 – Building a Target List of Ideal Guests 02:36 – Using Industry Podcasts to Source ICPs 03:18 – Leveraging Data Platforms for Guest Discovery 04:07 – Email Validation and Deliverability Best Practices 05:00 – Why Human Personalization Wins in Cold Outreach 06:33 – Structuring Outreach Around Social Proof 08:16 – Reply Rate Benchmarks and Performance Data 09:11 – Converting Positive Replies Into Booked Interviews 09:52 – The Low-Friction Scheduling Method That Works 10:40 – How to Sustain Weekly Guest Acquisition Resources Mentioned in the Video Data & Prospecting Platforms: Sales Navigator ZoomInfo Apollo ListKit Email Validation Tools: BounceBanIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally. I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you. Never quit, Guillaume DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution. DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I break down the exact B2B Podcasting pre-interview, interview, and post-interview framework we use to actually convert guests into clients. If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally. I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you. Never quit, Guillaume DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution. DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/What You’ll Learn: How to structure your off-air debrief to build rapport and ensure future business opportunities.The importance of scheduling follow-up calls during the debrief to prevent guest drop-off.How to use a genuine approach to offer value without pushing a sales agenda.The significance of offering solutions to identified gaps and pain points.Why referrals play a key role in expanding your B2B network.Chapters: 00:00 – The Power of Nurturing Guest Relationships in B2B Podcasting00:55 – How to Follow Up After the Off-Air Debrief for a Hot Lead02:15 – The Importance of Fast Delivery: Sending Podcast Assets Quickly02:30 – How to Offer Value Authentically Without Making it Feel Like a Sales Pitch.06:15 – Personalized Reminders to Increase Show-Up RatesIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally. I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you.Never quit, GuillaumeDISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I share how to nurture relationships with B2B podcast guests, stay top of mind by offering value after the interview, and create long-term lead generation opportunities without a direct sales approach.What You’ll Learn: How to nurture podcast guest relationships after the interview to build long-term valueThe importance of sending podcast assets quickly to show professionalism and reliabilityHow to leave genuine reviews and use them to build trust with your guestsHow to send relevant resources to pre-frame your follow-up calls and strengthen authorityThe power of building a lead nurture system for guests who don’t immediately book a callChapters: 00:00 – The Strategic Role of Off-Air Debriefs01:00 – Aligning Expectations and Structuring the Post-Interview Conversation02:29 – How to Use the Off-Air Debrief to Prevent Guest Drop-Off03:16 – Identifying Pain Points and Offering Value Post-Interview04:03 – Framing the "How Can I Help" Question to Identify Opportunities05:32 – Scheduling Follow-Up Calls and Offering Genuine Help06:24 – Building Long-Term Relationships Through Referrals07:53 – Optimizing Your Process for 40-60% Conversion from Interview to Follow-Up08:37 – Why Building a Brand is More Important Than Immediate Sales09:21 – Turning Podcast Conversations Into Business OpportunitiesIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally. I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you.Never quit, GuillaumeDISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I break down how we structure the business conversation that follows a podcast interview and guide the relationship toward a potential client engagement while maintaining trust, authority, and long-term value.What You’ll Learn: How to structure a post-interview consultation that builds momentum without pressure.The discovery framework that uses insights gathered during the podcast processHow to present solutions using authority and relevance instead of hard sellingWhy securing the next meeting is critical in high-ticket B2B sales cyclesHow strategic nurturing between calls increases trust and deal velocityThe long-term relationship strategy for guests who are not ready to buyChapters: 00:00 – The Role of the Post-Interview Consultation01:19 – Setting the Objective of the First Call02:28 – Preparing With Insights From the Podcast Process03:20 – Structuring the Consultation Opener05:23 – Discovery Questions That Deepen Understanding07:45 – Securing the Next Meeting With Decision Makers08:50 – Nurturing Between Calls With Strategic Proof11:05 – Structuring the First Close Call12:12 – Managing Long B2B Sales Cycles13:14 – Nurturing Non-Buyers for Future OpportunitiesIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally. I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you.Never quit, GuillaumeDISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I break down how we apply the CLOSER framework to B2B sales so you can convert relationships built through podcasting into clients, even if you hate selling.What You’ll Learn: How the CLOSER framework applies to high-ticket B2B sales environmentsWhy clarifying the prospect’s motivation strengthens the sales processHow labeling the core problem increases solution relevanceThe role of discovery in connecting pain, consequences, and outcomesHow objection pre-handling simplifies closing conversationsWhy reinforcing the buying decision reduces churn and buyer’s remorseChapters: 00:00 – Introduction to the CLOSER Framework01:00 – Framework Overview and Origin03:50 – Clarifying Why the Prospect Took Action04:49 – Labeling the Core Problem05:20 – Overview of Past Pain and Consequences06:38 – Selling Outcomes Instead of Process06:57 – Explaining Away Concerns Before They Arise08:50 – Reinforcing the Buying DecisionIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally. I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you.Never quit, GuillaumeDISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I break down how a single B2B podcast conversation can become a complete content strategy. I explain the Podcast Content Waterfall Framework we use at GHA Marketing to transform one 45-60 minute interview into dozens of aligned content assets that strengthen brand authority, support lead generation, and maintain consistent visibility across platforms.What You’ll Learn: How one podcast episode can generate a full multi-platform content strategyThe Podcast Content Waterfall Framework for B2B visibility and authorityHow to turn long-form interviews into short-form social media contentWhy podcast-driven content stays aligned, consistent, and on brandHow repurposed content can redirect audiences to strategic business outcomesWhy a B2B podcast can function as both a relationship engine and content engineIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally. I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you.Never quit, GuillaumeDISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I break down how we grow B2B podcasts by turning guests into active promoters of the brand. I explain how delivering a premium guest experience and providing ready-to-share assets makes it effortless for industry leaders to amplify your content, expand reach, and strengthen authority.What You’ll Learn: Why guest amplification is the most powerful growth driver for a B2B podcastHow a one-click asset pack dramatically increases guest sharing ratesWhat assets to provide to make promotion effortless for guestsHow collaborative posts expand reach to new ICP audiencesWhy premium post-production quality increases brand credibilityHow consistent guest promotion compounds long-term brand visibilityChapters: 00:00 – The #1 Driver of B2B Podcast Growth01:17 – Why Big Guests Accelerate Brand Visibility01:53 – Making the Podcast Experience Worth Sharing02:32 – The One-Click Guest Asset Pack Strategy04:15 – Why Premium Quality Assets Matter05:01 – Case Study: Weekly Guest Amplification ResultsIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally. I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you.Never quit, GuillaumeDISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I explain how to structure your podcast so you only focus on the fun, high-value part - the conversation - while everything else is automated or handled by a team. I walk through the system we use at GHA Marketing to remove production workload and keep your podcast consistently driving brand-building and lead generation.What You’ll Learn: How to automate podcast post-production using AI tools and workflowsWhich tools handle recording, editing, repurposing, and schedulingWhen to use VAs, EAs, or offshore assistants to scale productionThe step-by-step process to hire and test podcast support talent How to evaluate podcast agencies using proof instead of claimsThe three-tier model to scale from DIY to fully managed productionChapters:00:00 – Why Post-Production Must Be Systemized01:03 – Recording and Editing Tools We Recommend02:50 – Creating Short-Form Clips Efficiently03:30 – Written Content and Copy Generation03:47 – Scheduling and Distribution Systems04:44 – Scaling With VAs, EAs, and Offshore Assistants05:33 – The Process to Hire and Test Podcast Talent06:11 – When to Work With a Podcast AgencyTools & Platforms Mentioned Recording & Editing:• Riverside • Descript Short-Form Content: • Opus Clip Written Content & Show Notes: • Castmagic • ChatGPT Scheduling & Distribution: • Metricool • Captivate • Buzzsprout Automation: • Zapier Hiring Platforms: • Upwork • FiverrIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally. I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you.Never quit, GuillaumeDISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I break down how to transform your B2B podcast audience into leads and clients by building a structured audience-to-client funnel. I explain how to use content, lead magnets, tracking, and email nurturing to convert attention into business outcomes, and share the long-term opportunities podcasting creates for speaking engagements and strategic partnerships.What You’ll Learn:How to convert podcast listeners into qualified leads using strategic call-to-actionsWhy high-quality lead magnets are essential for audience conversionHow to track attribution and identify where your funnel breaksThe 3-7-30 email nurture framework for converting leads into clientsHow podcast authority creates speaking opportunities and industry positioningWhen B2B sponsors make sense, and why selling your own services is more profitableChapters: 00:00 – Turning a B2B Podcast Audience Into Leads and Clients02:35 – Using Content and Lead Magnets to Capture Demand05:49 – Tracking Attribution and Optimizing the Funnel08:56 – The 3-7-30 Email Nurture Framework11:40 – How Podcast Authority Creates Speaking Opportunities16:11 – The Right Way to Think About Podcast Monetization20:13 – The Ultimate Level of B2B PodcastingIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally. I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you.Never quit, GuillaumeDISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Albert Assad has spent the last decade working hands-on with business owners who want more than advice, they want results. Through Atlantic Consulting Solutions, he has partnered with over 350 companies across North and Central America to align strategy, management, and finance with long-term goals, often driving triple-digit growth and materially improving EBITDA. A key part of Albert’s work is helping founders think ahead to exit readiness. From strengthening cash flow and balance sheets to building management teams and fixing cultural breakdowns, his approach is designed to make companies both scalable and sellable.He’s guided multiple owners through M&A processes and helped businesses sell for significantly more than their initial offers. Beyond consulting, Albert is also a co-founder of a bookkeeping firm, a partner in an M&A advisory practice, a Wharton-trained executive, and a professor at Emory. His perspective blends strategy, finance, and execution, grounded in real-world experience rather than theory.**********************************************************Proposed Interview Structure:1. What originally got you into consulting and working so closely with business owners?2. What’s the core problem you see most founders struggling with when it comes to scaling and exiting their businesses?3. Who are your ideal clients today, and who inside the business usually makes the decision to bring you in?4. How do clients typically find you, and what’s worked best for you to attract the right kind of business? Current Acquisition Channels: Content, Cold outreach Sub Question: What’s your take on podcasts as a marketing tool for consultants and advisors in your space?5. Consulting and advisory services often involve long sales cycles. How do you usually build trust and close the deal?6. Once a client starts working with you, how do you retain them, deepen the relationship, and make sure they keep coming back over time?7. Where do you find yourself most stuck right now as a consultant and firm owner, if at all?8. Looking ahead, where do you see the biggest opportunities for your work in helping owners scale and prepare for exit over the next few years?*********************************************************************Know more about Albert AssadWebsite Link: https://atlantic-cs.com/Email: consulting@atlantic-cs.comConnect with Albert Assad on LinkedInLinkedIn link: https://www.linkedin.com/in/albertassad/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Mike Phillips is the founder and Managing Partner of Phillips Consulting, a UK-based consultancy focused on procurement cost reduction, supply chain transformation, and negotiation. Since 1994, Mike has worked with businesses across the globe, embedding senior procurement professionals into client teams to unlock rapid, measurable savings. What sets Mike apart is his performance-based approach. His firm offers a rare guarantee: if savings identified do not exceed fees, clients receive a full refund, a promise no client has ever needed to invoke. This results-first mindset has allowed him to negotiate thousands of contracts and save clients tens of millions of pounds.In this conversation, we unpack how Mike thinks about credibility, negotiation power, client retention, and why relationship-building still matters deeply, even when the numbers are front and center.**********************************************************Proposed Interview Structure:1. What originally pulled you into procurement and negotiation work, and how did that turn into a consulting business that’s lasted over three decades?2. What is the core problem you solve for clients today, and why do you believe most organizations dramatically underestimate their procurement potential?3. Who are your ideal clients now, and who typically needs to be convinced internally before you’re brought in?4. How do new clients usually find you, and what has been most effective in building credibility before the first conversation? Current Acquisition Channels: Referral, Cold outreach Sub Question: And what’s your view on podcasts as a marketing and authority-building tool for consultants?5. You often work in high-pressure situations where fees, savings, and risk are very visible. How do you approach selling your services and overcoming skepticism?6. After delivering results, how do you personally ensure clients keep coming back, and what do you do to turn a successful engagement into a long-term relationship?7. Where do you personally feel constrained or challenged today in growing Phillips Consulting, if at all?8. Looking ahead, where do you see the biggest opportunities for your firm, and how is Phillips Consulting evolving to stay relevant over the next few years?*********************************************************************Know more about Mike PhillipsWebsite Link: http://www.phillipsconsulting.co.uk/Connect with Mike Phillips on LinkedInLinkedIn link: https://www.linkedin.com/in/michaelwgphillips/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Jonathan Wilson has spent nearly two decades operating at the intersection of strategy, operations, and mergers & acquisitions. After leading large-scale transformation and M&A initiatives at Deloitte, Grant Thornton, and Fortune 500 financial institutions, he founded Dubb Value Creation to focus on companies in the $5M–$50M revenue range. His work centers on one core idea: enterprise value is built long before a sale process begins. Jonathan advises founders and leadership teams on how to strengthen profitability, professionalize operations, and position their businesses for successful buy-side or sell-side outcomes.In this conversation, we explore what consulting firm owners can learn from M&A thinking, from structuring services and teams to building firms that are resilient, scalable, and ultimately valuable.**********************************************************Proposed Interview Structure:1. What originally pulled you into consulting and strategy work, and how did that evolve into M&A and value creation?2. What is the core problem you solve for middle-market companies today, and why does that problem matter so much to you?3. Who are your ideal clients right now, and who typically makes the final decision to bring you in?4. How do companies usually find you today, and what has worked best for attracting the right opportunities? Current Acquisition Channels: Referral, Content, Speaking engagements, Cold outreach Sub Question: And specifically, what’s your view on podcasts as a marketing tool in the consulting and advisory space?5. M&A advisory and consulting often involve long, complex sales cycles. How do you build trust and move deals to a close?6. Once a client is engaged, how do you retain them over time, and what do you deliberately do to turn one engagement into a long-term advisory relationship?7. Where do you find yourself most stuck right now as a consulting and M&A advisory business owner, if at all?8. Looking ahead, where do you personally see the biggest opportunities for your firm, and how are you preparing Dubb Value Creation for what’s next?*********************************************************************Know more about Jonathan WilsonWebsite Link: http://www.dubbvalue.com/Connect with Jonathan Wilson on LinkedInLinkedIn link: https://www.linkedin.com/in/jonathan-wilson-dubb-value/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)**********************************************************************Terry Dry has spent his career on the front lines of growth, transformation, and reinvention. From co-founding one of the first social media agencies (Fanscape) and exiting to Omnicom, to building SaaS companies that later sold to public firms, Terry knows what it takes to scale, and when to pivot. Today, Terry is the Founder & CEO of Future Proof Advisors, where he advises mid-market companies and leadership teams as an outsourced strategic board. His work focuses on helping founders and CEOs break through stagnation, navigate complexity, and turn inevitable change into competitive advantage. In this conversation, we’ll talk about future-proofing beyond buzzwords, how leaders actually prepare for what’s next, why advisory boards matter more than ever, and what consultants can learn from Terry’s mix of operating experience, exits, and hands-on advisory work. ********************************************************** Proposed Interview Structure: 1. What originally pulled you into entrepreneurship and advisory work, and how did those early experiences shape how you operate today? 2. At Future Proof Advisors, what’s the core problem you help mid-market leaders solve, and why do you see it come up so often? 3. Who are your ideal clients today, and who inside the organization typically becomes your main decision-maker? 4. How do clients usually find you, and what’s worked best over the years to attract the right advisory and consulting opportunities? Current Acquisition Channels: Referral, Content, Podcast (guesting), Speaking engagements Sub Question: What’s your view on podcasts as a marketing tool for consultants and advisors specifically? 5. Advisory work often involves long trust-based sales cycles. How do you typically move from first conversation to a real engagement? 6. Once you’re working with a client, how do you retain them over time, what do you do deliberately to deliver ongoing value and build long-term relationships? 7. Where do you find yourself most stuck right now as an advisor or consultant, if at all, as you continue to scale your work? 8. Looking ahead, where do you see the biggest opportunities for your work in working with mid-market companies over the next few years?*********************************************************************Know more about Terry DryWebsite Link: https://futureproofadvisors.com/Connect with Terry Dry on LinkedInLinkedIn link: https://www.linkedin.com/in/terrydryApply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/