Claim OwnershipBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates
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Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business.
I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint.
On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring expert interviews. We’ll dive into everything from online marketing, branding, podcasting, and business strategy, to faith, motherhood, productivity, and scaling your business. Let’s create a business that not only looks amazing from the outside but feels amazing on the inside too. It’s time to build your breakthrough brand!
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As you start your biz, you’re likely starting subscriptions to things left and right, like Showit, Dubsado or Honeybook, FloDesk, Riverside, and Kajabi just to name a few. To get the best deals on your needed software + easy to understand info about that software and if it’s right for you, head to https://elizabethmccravy.com/tools (This page does use affiliate links, which means I may earn a commission!) Need some extra pages to improve or add onto your Showit website, BUT you’re no...
In this episode, I’m pulling back the curtain on what it really looks like to run a business while raising little ones at home. At the time of recording, I had two young kids by my side (and was deep into preparing for baby #3!), so I know firsthand the challenges of balancing work and motherhood. I’ll share what this season looks like for me right now, the mindset shifts that have made all the difference, and a few of the PRACTICAL ways I’ve structured my business so I can be present with my...
Ever felt like your entire business depends on your hustle, your content calendar, or the algorithm? On this episode of the Breakthrough Brand Podcast, I’m bringing you business coach and digital marketer Natania of Natania Creates to share a truth every entrepreneur needs to hear: your business is sustained by God, not your grind. Natania gets real about her own forced season of rest after becoming a first-time mom, and how it exposed her wrestle with ambition, identity, and control. She sh...
Running a business doesn’t have to feel like a constant uphill battle but sometimes we unknowingly make it harder than it needs to be. Whether you’re just starting out or have been building your business for years, there are certain habits, mindsets, and patterns that creep in and quietly slow down your growth. The good news? You can quit them today and your business (and life!) will be better for it. In this episode, I’m sharing 14 things you might be doing that are making business harder an...
Lately, my “content calendar” looks a lot like baby snuggles, coffee refills, and… not much time for social media. And that’s okay! Because SEO blogging is one of the things working behind the scenes for me. One well-crafted blog post can keep showing up in search results, sending me traffic and leads long after I’ve hit publish. It’s the exact strategy I wish more business owners used, and today we’re talking all about it. In this episode, I’m bringing you my podcast manager (and blogging ex...
Hey friends! As you're tuning in, I'm currently out on maternity leave (soaking up the baby snuggles!), and I've invited some of my amazing business friends to share guest trainings with you while I'm away. I'm kicking things off with none other than my dear friend Stephanie Kase (who you've probably heard on the podcast before). She's brilliant, grounded, and brings so much practical wisdom, especially around evergreen marketing. Stephanie's diving into a topic both of us are passionate abou...
In this short little episode, I’m sharing what’s coming on the Breakthrough Brand Podcast while I’m on maternity leave with baby #3 — hint: there are some really awesome episodes planned! I also share a little about birth things, how my business will be functioning while I’m away, and more. Enjoy this short little chit chat, and then go back through some old episodes and download/listen to some things you may have missed! And, like I say in the audio, if you have never left a rating/rev...
In this episode, I’m sharing two scriptures that have been deeply meaningful to me lately, especially as I think and pray over my business. If you’ve been following this podcast for a while, you know I love weaving faith into entrepreneurship, and every time I’ve done scripture-based episodes, the response from you all has been so encouraging. So today, we’re doing it again! We’re looking at two verses from 1 Thessalonians. The first, 1 Thessalonians 4:11, talks about living a quiet life, min...
If you’ve ever wondered whether you should start a YouTube channel or launch a podcast, this episode is for you. As someone who’s hosted over 300 podcast episodes and has experience on YouTube, I’m here to give you an honest, data-backed breakdown of both platforms. In this episode, I’m busting six of the most common myths you’ve probably heard and sharing what’s actually true in 2025. We’ll talk about what’s changed in recent years, how both platforms are evolving, and why in some cases, I a...
Today, I’m introducing you to Kate Tran — my neighbor and a videographer I’ve personally worked with. If you’ve taken any of my courses, you’ve already seen Kate’s incredible work. She’s the owner of a Nashville-based video production company, and has worked with major brands like CMA, Like to Know It, Tractor Supply, Make-A-Wish, and many more. But what really shines through in this episode is her passion for helping smaller, lesser-known brands find their voice through video content. We’re ...
It’s launch week — and not only am I 36 weeks pregnant, but I’m also thrilled to introduce TWO brand new Showit website templates designed specifically for the birth and postpartum world. In this episode, I’m sharing a full behind-the-scenes look at why I created these hyper-niche templates, who they’re for, and how they can help birth workers elevate their online presence with ease (and great SEO!). Shop the New Templates: Doula Website Template: https://elizabethmccravy.com/doulaLactation C...
After three months away, I'm back behind the mic! This episode kicks off a mini-season of new content before I head into maternity leave. In this chitchat-style catch-up, I’m sharing a behind-the-scenes look at why I took my longest break ever from the podcast after six years of consistent episodes—and what God taught me through it. I dive into how stepping back from content creation impacted my business (it wasn’t as dramatic as you might think), and how the space opened up room for clarity ...
Big changes are coming to the Breakthrough Brand Podcast! In this episode, I’m sharing a personal and business update that’s been months in the making—I’m shifting the podcast to a seasonal format and taking a three-month break from releasing new episodes. But don’t worry, this isn’t a goodbye! To be clear, I’ll still be actively working in my business and the podcast itself is NOT ending. I’ll be back soon with fresh content, and I’m excited to share the reasons behind this shift, how I made...
Today, I’m chatting with Emily Conley, an incredible copywriter, business owner, and world traveler who’s been balancing work, family, and homeschooling—all while exploring different countries. If you’ve ever wondered, is it possible to run a business without social media?, Could I travel full-time with my family?, or How does homeschooling actually work on the go?—this episode is for you! Emily shares the wild story of losing her Instagram account (twice!) and how she not only kept her busin...
If you’ve ever wondered how to navigate health insurance as a self-employed family, this episode is for you! With two kids (and another on the way!) and no employer-sponsored coverage, we’ve found an alternative that works for us—Christian Healthcare Ministries (CHM). In this episode, we’re breaking down exactly how it works, what we pay, and the pros and cons of opting out of traditional health insurance. Spoiler: Private health insurance can be insanely expensive, but there are real, budget...
Motherhood and business—can we really do both without losing our minds? If you’re an entrepreneur who’s expecting or navigating new motherhood, this episode is for you. I’m sharing everything I wish I had known before having my first baby while running a business. From planning maternity leave (hint: you’ll probably need more time than you think) to learning how to delegate and let go of perfectionism, I’m breaking it all down with real, honest advice. I’ve been running my business for years ...
In today’s episode, we’re talking about prioritizing health and wellness as busy women who are juggling businesses, chasing kids, managing marriages, maintaining friendships, and nurturing faith. With so much on our plates, our health often takes a backseat. Our guest today is Shaela Daugherty, host of the Simple Fitness Habits podcast. She’s a certified personal trainer and nutrition coach who believes that every woman can build a healthy, fit lifestyle—no matter what season of life they’re ...
If you’ve ever thought about starting a podcast—or you already have one and want to take it to the next level—this episode is for you! After hitting 300 episodes, I’m pulling back the curtain and sharing exactly what I’d do if I were launching a brand-new podcast in 2025. Spoiler: the podcasting landscape has changed A LOT since I started in 2019, and there are some big shifts you need to know about. In this episode, I’m sharing: Why niching down is more important than ever (and how to ...
It’s the start of a new year, which means it’s time to give your website a little love. In this quick and tactical episode, I’m sharing three super simple updates you can make to your site that’ll keep it fresh and professional – and here’s the best part: they all take less than five minutes! Seriously, you could knock these out during your coffee break. We’ll talk about why these small changes matter and how they can make a big difference for your business. Plus, I’ll share some tips f...
As the title says, WE’RE HAVING ANOTHER BABY! It’s our third! 🎉 I couldn’t be more thrilled to share this incredible news with you all in the 300th episode of the Breakthrough Brand Podcast! This announcement feels extra special as it marks such a significant milestone for both my personal life and podcast journey. I recorded this at 14 weeks of pregnancy, and I can’t wait for you to hear all about how we are becoming a family of five. Links mentioned: Read the full show notes: https:/...
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