The Law Firm Marketing Minute

Don't have enough time to create a consistent stream of social media content? The Art of Content Multiplication can help.This process will save your firm time and creative energy! We are doing it as we speak! It is a very cool concept that works like a charm.👉Here's what you can expect:How to create more content with less timeIdeas for your firm to consider for content☝️One of our best free resources that can guide you through social media:Your free download is here!📱You can check out the video component by following us here onInstagram or TikTok!

Getting a lot of engagement on social media is possible for law firms, but it does not deem your efforts there successful or unsuccessful.Eddie & Smike talk about the social media diet. How do you get down to the core purpose of your law firm's social media?👉Here's what you can expect:Mainstream expectations vs realityWhat the actual purpose of social media is☝️One of our best free resources that can make all your marketing work better:Your free download is here!📱You can check out the video component by following us here onInstagram or TikTok!

It's been the week for legal marketing content! Enjoy the entire episode!Content can keep you top of mind, it can help build trust, it can help build credibility, and it just looks great for your business.👉Here's what you can expect:High & Low ThresholdsHow starting with an offer can HURT your marketingThe way content creates your best salespeople☝️One of our best free resources that can make all your marketing work better:Your free download is here!📱You can check out the video component by following us here onInstagram or TikTok!

We keep talking about content, and for good reason! It does wonders!Content can keep you top of mind, it can help build trust, it can help build credibility, and it just looks great for your business.👉Here's what you can expect:How does content do wonders?The threshold crushers!Get a better sense of exactly what content does☝️One of our best free resources that can make all your marketing work better:Your free download is here!📱You can check out the video component by following us here onInstagram or TikTok!

You already know this. Referrals are the name of the game!Referrals usually can give you better clients. They should be the focus of your law firm's marketing. Don't have any referrals to go off of? Read below.👉Here's what you can expect:How to blow thresholds awayWhat content can do to get more referralsWhat content can do when you don't have any referrals ☝️One of our best free resources that can make all your marketing work better:Your free download is here!📱You can check out the video component by following us here onInstagram or TikTok!

What type of content works best for a law firm? How does it work?You need to get your potential clients from point A to point B. We always recommend using content to make this happen, and here is why.👉Here's what you can expect:The type of content that is bestHow to bridge the gapHow to get more clicks  ☝️One of our best free resources that can make all your marketing work better:Your free download is here!📱You can check out the video component by following us here onInstagram or TikTok!

If your law firm does not have content, then you are doing it a disservice.What do you have to offer those who are not even sure if they want to work with you? Booking a consultation is actually a high-threshold offer!👉Here's what you can expect:Direct marketing needs contentWhat do you have to offer?High-threshold vs Low-threshold ☝️One of our best free resources that can make all your marketing work better:Your free download is here!📱You can check out the video component by following us here onInstagram or TikTok!

Your law firm may be marketing, but do you realize who are you even marketing to? No, we don't mean your target audience. We mean one level deeper that you may not have considered. Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising.  👉Here's what you can expect:The mindset of who you are marketing toWhy each stage deserves different strategies for marketingHow your law firm can capitalize on this☝️One of our best free resources that can make all your marketing work better:Your free download is here!📱You can check out the video component by following us here onInstagram or TikTok! 

There are most likely about 50 other law firms in your area (depending on the setting, of course) that do what you do. How can you differentiate your firm from the others? On this episode, Eddie & SMike talk about those potential clients that are product and most aware. These are the ones who need to see your branding.👉Here's what you can expect:The mindset of the product and most awareHow your law firm should differentiate from other firmsWhy branding matters most in this scenario☝️One of our best free resources that can make all your marketing work better:Your free download is here!📱You can check out the video component by following us here onInstagram or TikTok!

Okay so someone knows that they have an issue that needs solving. How can you be the one to help them along their journey without actually talking to them?On this episode, Eddie & SMike speak about the next two stages of the client awareness journey. By positioning your law firm with valuable marketing, you can effectively help them through the process without saying a word.👉Here's what you can expect:The mindset of the problem and solution awareHow both different sets of people actHow to get your law firm front and center for them☝️One of our best free resources that can make all your marketing work better:Your free download is here!📱You can check out the video component by following us here onInstagram or TikTok! 

How can your law firm help someone who doesn't even know that they need your help? Or help at all!On this episode, Eddie & SMike talk about those potential clients who are unaware that they even have a problem. How does that happen and how do you channel them in your marketing? 👉Here's what you can expect:The mindset of the unawareNot everyone even knows they have a problemHow to approach these potential clients with your marketing☝️One of our best free resources that can make all your marketing work better:Your free download is here!📱You can check out the video component by following us here onInstagram or TikTok! 

Hopefully, by now, you know who your target audience is. However, have you considered if your audience even knows your firm? How well do they know your firm?Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising.  👉Here's what you can expect:The mindset of who you are marketing toThe common marketing trap law firms fall intoWhat are each of the 5 Stages of Awareness☝️One of our best free resources that can make all your marketing work better:Your free download is here!📱You can check out the video component by following us here onInstagram or TikTok! 

We want to thank John for the multiple years of providing awesome content via the Law Firm Marketing Minute! His shoes are going to be tough to fill, but we hope you enjoy this new format. Here's what you can expect with the new format:Eddie & SMike will be the new hostsMon-Thur will be shorter episodes while Friday will be the entire episodeThere will be a video component for each episode You can check out the video component by following us here onInstagram or TikTok! 

Ever wondered how a small law firm can punch above its weight in SEO rankings and hold its own against the big-budget legal sharks? I'm John Hinson, and in this latest installment, we're peeling back the curtain to reveal the cost-effective strategies and overlooked platforms that can catapult your firm's online visibility. By tapping into the power of legal directories such as Justia, Super Lawyers, and Avvo, you'll learn how to forge a digital presence that stands out, ensuring your firm is seen by the right eyes at the right time.Navigating Yelp's review-centric battlefield or keeping your law firm's profile polished might sound daunting, but I'm here to guide you through it step by step. This episode isn't just about sharing insights; it's about providing actionable advice that you can apply immediately to enhance your firm's online footprint. From optimizing your directory listings to understanding the unique approach each platform requires, join me for a deep dive into the digital strategies that will help your firm emerge as a formidable presence in the competitive world of legal SEO.

Could your law firm's blog be the dark horse of your SEO strategy? Join me, John Hinson, as I unravel the complex tapestry of blogging for legal eagles, and debunk the myth that all blogs should be feathered the same. This week's episode of Law Firm Marketing Minute takes a turn down the less traveled path of blogging, steering clear from the congested highway of generic SEO tactics. We tackle the rampant issue of keyword-stuffed articles and why pumping out high-volume, low-value content could be a misstep in your firm's march towards digital prominence.Our conversation with a curious caller lifts the veil on the often opaque world of search engine rankings and the dubious methods some deploy to climb the ladder. We highlight how a tailored blogging approach, focusing on quality engagement over quantity, can create a more genuine connection with your audience and potentially lead to a more reputable online presence. Rethink the notion that more is always better and learn how your firm can craft a blogging strategy that resonates with clients and search engines alike, all without compromising integrity for visibility.

Are you tired of marketing campaigns that promise the moon and deliver a handful of dust? I'm John Henson, and in this session of the Law Firm Marketing Minute, I'm unravelling the myth of overnight success in law firm marketing. Expect a frank discussion about the seductive, yet often misleading, siren song of quick fixes in marketing strategies. Instead, I'll guide you through the virtues of patience and the undeniable power of content-driven approaches that ensure sustainable growth for your firm.Embark on a journey through the nuances of building a marketing strategy tailored for the long haul. I'll reveal how a consistent content creation plan can not only boost your firm's visibility but also attract the perfect clients to your doorstep. You'll find out just how much content is right for your firm's bandwidth and get a glimpse into Spotlight Branding's own marketing triumphs to illustrate the potential of a well-oiled, content-rich campaign. So tune in, and let's reshape your marketing expectations with insights that stand the test of time and set your firm on a path of continual progress.

Discover how to transform from a skilled lawyer to a savvy law firm owner with Spotlight Branding's Founder and Owner, Marc Cerniglia. Could it be that the key to a thriving legal practice lies not solely in the courtroom, but also in the boardroom? Join us as we navigate the often-overlooked territory of law firm management, where your prowess as an attorney is only the beginning.This episode pulls back the curtain on the essential, yet challenging, balance between practicing law and spearheading your firm's strategic growth. With wisdom from "The E-Myth," we uncover the critical systems and processes that can make or break your practice's future. It's time to shift gears and start wearing your entrepreneurial hat with as much diligence as your legal robes. So, if you're ready to elevate your firm beyond the scales of justice, Marc's insights will be your gavel.

Battling weathering storms in Charlotte, I've come to understand the unpredictability life throws at us. As we reach episode 400, I'm back to share the journey, offering not just marketing strategies but also a candid look into the often-overlooked world of mental health within the legal industry. Join me, John Hinson, in a discussion that moves beyond standard cheerleading for positivity, as we explore finding balance and contentment amidst the pressures of defining happiness and success.This episode promises insights into both the professional and personal realms. As someone who navigates my own mental health challenges, I'll be shedding light on the importance of addressing mental well-being, particularly in high-pressure environments like law. Expect a realistic perspective on emotional health that resonates with anyone in the legal profession seeking a more sustainable approach to their career and life. There's no guest this time—just me, you, and a conversation that could alter the way we approach our daily struggles.

Lawyers often aren't great at extolling their own virtues. Today we're talking about why leaning on someone else to be your biggest cheerleader can bring big value to your marketing.Join us for this Best Of LFMM episode!

Ever wondered why your law firm's inbox efforts seem to be hitting a wall? This week, I'm tackling the common misconceptions and hesitations surrounding email marketing, and I'm here to tell you—you might just be your own biggest obstacle. With wisdom straight from the PodFest conference, I'm breaking down why email campaigns are not just surviving, but thriving, and what that means for your legal content marketing strategy.Listen up as I dig into the actionable insights from our latest trends report, showing a promising uptick in law firms successfully wielding the power of email marketing. Whether you're a solo practitioner or part of a small firm, this episode is packed with no-nonsense advice to help you connect with your audience and ramp up your firm’s visibility. So, buckle up for a dose of reality and some serious marketing talk that will change the way you view your email list.