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6 Figure Creative

6 Figure Creative

Author: Brian Hood and Chris Graham

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6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join hosts Brian Hood and Chris Graham as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.

175 Episodes
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The words you write have the power to build trust and win clients, but they also have the power to bore people to death and turn away clients.  It’s your choice whether you want to put in the work to write website copy that does all the “selling” for you. Most freelancers, unfortunately, leave copywriting as an afterthought. This creates a massive opportunity to stand out from your competitors by taking the time to nail your website copy.  This week’s guest, Rachel Greiman, is a freelance copywriter who works with nearly 100 clients per year.  Not only is she earning 6 figures from her freelance work, she’s also writing website copy for other 6 figure freelance photographers (our guest from episode #172 is actually one of her 6 figure clients). That makes Rachel the perfect expert to bring onto the podcast to teach us all about the process behind copywriting for freelancers.  In this episode you’ll discover: How great copy can affect your business Why copy should come before your website design How to understand what your ideal clients are looking for How to package your offering so the client buys what they want and gets what they need Why niching is so vital to your business How systems help Rachel have six figure years over and over How to go from $500 projects to $5,000 projects Why some businesses shouldn’t have repeat clients For full show notes, visit https://6figurecreative.com/175
You always struggle to make progress in your business.   Everyone seems to be against you.  You can’t hire anyone because they’ll never do it as well as you can. You simply can’t bring yourself to leave the security of your day job. These are all symptoms of negative mindsets that are holding you back from your full potential as an audio engineer and entrepreneur! By working to defeat negative mindsets, you can be much more comfortable in your own shoes and teach yourself to succeed rather than waiting for someone to hand things to you on a platter.  Listen to this episode now to find out how you can identify and eliminate five different toxic mindsets that are ruining your chances of success! In this episode you’ll discover: Why you need to work on eliminating negative mindsets Which negative mindsets might be affecting you How the “blue-collar” mindset can hold your business back Why outsourcing low-paying tasks can increase your hourly earnings Why reacting negatively to someone else’s success is a sign of a bad mindset How playing the victim will stop you in your tracks Why holding grudges steals your time and energy How fear negatively affects your business What mental blocks the fixed mindset causes… And why they’re wrong How Chris and Brian both overcame a fixed mindset to become successful business owners For full show notes, visit https://6figurecreative.com/174
We’ve all hit the point in our lives when we’ve faced this question.  “Should I just quit?” Whether you’re considering giving up on your entire business, or you’re simply considering quitting a new approach to marketing you’ve been trying out, it can be difficult to keep going when stuff gets hard.  So should you give up and go back to the way things were when it was “easier”?  Should you push forward and keep trying even when everything sucks?  That’s what I discuss in this week’s super short podcast episode. For full show notes, visit https://6figurecreative.com/173
I love learning about people who are earning 6 figures in a relatively obscure niche… especially when they’ve grown that business to where it is in just a few short years.  Sean Oblizalo has built an incredibly successful adventure elopement photography business. If you’ve never heard of that before, you’re not alone.  While elopement photography may be relatively obscure, what isn’t obscure are the strategies he used to build his business to 6 figures in such a relatively short amount of time.  This interview is a gold mine for any freelancer who’s struggling to get website traffic, leads, or clients.  In this episode you’ll discover: How Sean built a six-figure business in just three years What inspired Sean’s unique business idea How you can harness the power of SEO for your business Why Facebook ads aren’t for everyone Why incredible copywriting is crucial for your website How to get incredible copy even if you’re a terrible writer Why systems and processes are crucial for building trust with your clients The hidden benefits of building trust with your clients For full show notes, visit https://6figurecreative.com/172
Do you run a successful business, but find yourself stressed out about finances? Does it affect your creativity to the point that you aren’t making your projects the absolute best? If your finances are a shambles, chances are your business isn’t very stable, and neither is your personal life. It’s time to make a change. A big welcome back to Graham Cochrane of The Graham Cochrane Show as he talks about potential solutions and fail-safes to make sure that you can survive difficult times in your business and come out the other end swinging! In this episode you’ll discover: Why service-based businesses should have some scaleable income streams How a retainer model can boost your business’ income What opportunities overwhelmed consumers provide How eliminating your fear can make you bolder, to take good opportunities and leave behind mediocre ones Why poor personal finance is the downfall of many businesses How trading up cars and paying car payments to yourself can buy you a new car in the long run How growing your business too much can hurt your family, creativity, or life How you can start to safely save money for retirement, as well as keep you – and your business – alive during spare months Why you should discuss financial priorities with your family to see if you are overspending or can cut back For full show notes, visit https://6figurecreative.com/171
Please tell me you’ve never been this person... “Hey.” “How’s it going?” “U there? lol.” “Hello?!?!?” That’s the person who makes everyone cringe when they’re around. If that’s you, I hate to say it, but there’s a reason everyone ignores you.  On the other side of things, if you’re the type of person who never follows up with anyone then you’re leaving half your potential income behind.  Following up is an important part of business, but as with almost everything in life there’s a tactful, professional way to do it and then there’s a desperate, needy, cringey way to do it.   On this episode of 6 Figure Creative, Brian Hood and substitute co-host Mark Eckert talk about the 5 types of follow-ups that can help double your income over the next 12 months.  In this episode you’ll discover: Why you should follow up with people How to follow up properly in 5 different situations What to use as your subject line for email follow ups How to nurture relationships by following up Why being pushy or nudgy is not the way to follow up How to get introductions to the right people Why speaking in a polite and political manner helps in follow ups How to use your network to grow your network When to offer people money in exchange for their time For full show notes, visit https://6figurecreative.com/170
If there was a way to shift your freelance business in a way that consistently led to higher income, fewer hours, and more predictability, would you be interested in hearing more?  This is exactly what Brian Casel did with his business. He created a productized service that allowed him to hire a team to remove most of the work from his plate to the point where he was spending less than 2 hours per month on that business.  The best part is that his clients were paying him a flat fee every single month, which meant he had predictable, recurring revenue.  Whether or not you ever want to run your business this way, this interview is a must-watch for anyone looking to grow their income. In this episode you’ll discover: What it’s like to launch, grow, and sell a business How to create a scalable business that runs without you Why having a productized service is a smart move for freelancers How to provide a service you have no experience with Why it’s important to choose an industry you’re passionate about How to build a business that runs on autopilot What to do when you find extra time because your business runs autonomously How to hire the right people For full show notes, visit https://6figurecreative.com/169
If you build healthy habits and routines in your life, you will always win over someone who waits around for motivation to get things done.  Atomic Habits is one of our all-time favorite books, so we dedicated this episode to discussing some of our favorite takeaways from the book and how it all applies to someone who is freelancing. Listen now to learn about building healthy habits, eliminating unhealthy habits, and how something called a “Systems Snowball” can help along the way. In this episode you’ll discover: How Brian and Chris make the most of their reading experience The pros and cons of Kindle Why habits are such an important part of our day to day lives Why small habits matter the most How to build your systems snowball What to do if you aren’t a goal-oriented person How to view lagging vs. leading indicators of your habits How systems have shaped humanity Why it’s important to forge ahead even when you can’t see progress For full show notes, visit https://6figurecreative.com/168
If you’re getting overwhelmed with the day-to-day tasks of your business, it’s probably time to hire someone who can help you out. You’ve probably even considered it in the past, but you have doubts that have held you back… “What if they can’t do it as well as I can?” “What if I hire the wrong person?” “It will take forever to train them”. “I don’t want to be someone else’s boss”.  “Can I really afford this”? If you’re ever had these thoughts, you’re perfectly normal.  These are the same doubts we all have before making our first hire.  Whether you’ve tried (and failed) at hiring someone in the past, you’re just now planning to make your first hire, or you’re interested in hiring help, but not totally convinced it’s the right move, this episode is perfect for you. In this episode you’ll discover: How an assistant can transform your business Which tasks should be delegated first How an assistant can help you take a “workation” How to hire the right person for the job How setting expectations affects your working relationship How to make sure your assistant does everything exactly how you want For full show notes, visit https://6figurecreative.com/167
If you rely solely on referrals to fuel your business, you’re making one of the most common mistakes a freelancer can make.  This puts the fate of your business entirely into the hands of your clients. They determine when (or if) you get your next client. Instead of living in the constant cycle of feast or famine, Mike Michalowicz shares a way to keep the “marketing machine” running 24/7 to help you attract the best possible clients. This simple 3-step method is all about being different instead of just being “better”.  Mike is a New York Times bestselling author with over 2 million readers. His life-changing books like The Pumpkin Plan and Profit First have transformed the lives of countless entrepreneurs.  Listen now to learn how to stand out from the crowd, and start bringing in more clients by being different. In this episode you’ll discover: Why word of mouth is not a marketing plan How you can achieve consistent results from marketing What three methods you can use to get attention How to find your ideal customers What makes you stand out from your competition Why you should rip off and duplicate other industries How to apply the DAD method to your business (no puns involved) Why a marketing plan comes from marketing experiments How to come up with creative marketing ideas For full show notes, visit https://6figurecreative.com/166
It’s time to kill hourly pricing once and for all. While many freelancers think hourly billing is a fair method, it’s actually the least fair method for pricing your work.  Hourly pricing leads to an immediate conflict of interest between you and your clients, and it puts very little consideration for the value of whatever it is that you do.  You are much much more than a bundle of hours for sale.  You’re a creative offering something valuable in this world. I’m not the only one that thinks this is the case… Our podcast guest this week is Mike McDerment – the founder and CEO of a 10-figure business. His advice to the 6-figure creative community is this:  It’s time to break the time barrier and start charging based on the value you create.  This week’s interview is an eye-opening look at why we should quit charging per hour or day, and instead charge a flat rate based on the outcome we deliver to our clients.  In this episode you’ll discover: How Mike went from freelancing to running a business worth over 1 billion dollars How freelancing has changed in the past two decades Why you should bill per project, not by the hour How you can determine what a client wants Why some clients aren’t worth it What to do if someone offers to pay you a million dollars per hour How different clients see value in different things For full show notes, visit https://6figurecreative.com/165
Austin Hull was one of our most popular interviews (way back on episode 59), so we had to bring him back onto the podcast to update us on what he’s been up to.  Since 2019 Austin has not only built a six-figure freelance music production business but also sold over $400k of digital products through his new business Make Pop Music.  In this episode, learn how Austin took the stair-step approach from freelance to passive income, built his email list to over 40,000 people, and YouTube channel to over 100k subs in such a short time.  If you’re thinking about launching a side-hustle that could eventually turn into an extra six-figure income, this episode is perfect for you.  Keep in mind, this wasn’t exactly a walk in the park for Austin.  At one point, he was on the brink of a mental breakdown. He was working long hours without breaks, trying to juggle multiple projects, and constantly switching from task to task… all in an effort to keep everyone else happy.  Austin decided it was time for a change, and applied the 80/20 principle to niche down on what was most important to him… And the results were game-changing. In this episode you’ll discover: How Austin grew multiple six figure businesses in a few short years without any ads Why communities are important to organic growth What happened when Austin finally niched down Why it’s important to recognize when you’re overworking yourself How exercise ties into mental health How to make new connections to grow your business Why the go-giver mindset is a common theme among most successful entrepreneurs What platforms you can use for organic growth For full show notes, visit https://6figurecreative.com/164
Freelancers are always looking for ways to make more money and grow their businesses. To make that happen, you have 3 main methods... Method #1: Raise your rates.  Method #2: Find more leads. Method #3: Close more clients.  In this week’s interview, Jay Clouse shares his methods for attracting and closing high-budget clients. Jay’s background in the tech startup world brings us a fresh perspective for positioning and sales as a freelancer.  Listen now to learn how Jay Clouse attracts and closes high-budget clients.  In this episode you’ll discover: What the three most common business models for freelancers are How you can harness each different business model to grow your business Why it’s important to choose the right model How to flip the sales process and close more deals Why working as a contractor is great – sometimes How to have consistency in your business How to close deals without being pushy Why you need to get on the phone When money is no object How having too many clients hurts your business For full show notes, visit https://6figurecreative.com/163
As a freelance creative, you probably have thought “if only I could close one more deal a month I’d be much better off.” Closing more deals can result from many different variables, but one of the easiest ways to increase your odds is by reframing your sales calls to focus on the client and how your service will change their life. Listen now to hear Ben Hartley of the Six Figure Photography Podcast share his advice so you can close more sales in your creative business! In this episode you’ll discover: How you’re shooting yourself in the foot by focusing on what you provide Why sales is about the outcome How to navigate sales as a creative How to escape the “technician mindset” Why you need to show your clients they’re worth investing in themselves How to close more sales For full show notes, visit https://6figurecreative.com/162
The creative industry is full of pitfalls – and there are nine common mistakes that creatives make when starting their own business or freelancing. In this episode, Brian and Chris discuss these problems and provide solutions to help you avoid them! Listen now as we dive into each topic specifically so you can learn what not to do in order to save time and money! In this episode you’ll discover: How to serve your clients well Why niching down is the right choice to grow your business How getting a logo made is usually procrastination Why overconsuming educational content is harmful Why you’re destroying your business if you don’t have a portfolio How to harness case studies in your business How the jack of all trades loses authority Why you need to close sales over the phone For full show notes, visit https://6figurecreative.com/161
It's hard to make a living as a creative, and it can seem even harder if you're trying to do it on your own. You can't just throw paint at the canvas, music into Pro Tools, or words onto paper and expect people to buy it. Blake Jamieson started with a plan, knowing that he would have to work every day, build his brand, put in the hours, and never stop learning. He also knew that there are no shortcuts when it comes to success.  Listen now to hear Blake discuss his journey from the beginning to where he is now, creating high-value art pieces for athletes and major companies such as Topps! In this episode you’ll discover: How Blake moved from a career in digital marketing to creating art Why a self discovery trip might be valuable to you How going all in can boost your career What separates a great creative from an average creative How to set your prices as a creative Why creative thinking and business go hand in hand How you can get a celebrity’s attention (without being creepy) Why having an agent or manager isn’t always a good thing What NFTs are, and how you can harness their power Why NFTs are so powerful For full show notes, visit https://6figurecreative.com/160
Want to know the quickest way to earn more? Increase your rates.  Everyone knows this advice, but few have the confidence to pull it off regularly.  If you struggle with this, you’re not alone. Here’s the good news; there are multiple ways to increase your income. One of the best ways is by introducing “upsells” into your sales process. This is when a client comes to you for one thing, but you identify other services they may benefit from in order to reach their goals.  In this interview, Lizzie Pierce shares her wisdom from multiple years of experience running a six-figure video production company. Her company regularly upsells clients by pitching a vision of a larger project than originally planned, then turning that small-dollar production project into a major one involving teams or freelancers.  Whether or not you work with a team, this method can be a fantastic way to increase your income without ever having to raise your rates.  In this episode you’ll discover: How Lizzie convinced a client to publish a promo video about sexting How to understand a client’s wants vs. their needs Why Lizzie is able to upsell customers in one aspect of her business to another part of her business How to offer multiple services without diluting your branding Why you need to add a margin to contract work How your “scene” impacts your work How to grow your business creatively Why Fresno is the new 6 Figure Creative example of a dead city For full show notes, visit https://6figurecreative.com/159
You want to start or grow a business, but you’re not sure where to begin. There are so many different ways to start your business that it can be hard to choose which one is right for you.  In this episode, Rodrigo Tasca shares his story of how he went from working catering jobs in New York City to running a 6 figure videography business in south Florida. Listen now to hear more of this American Dream story! In this episode you’ll discover: How Gary V inspired Rodrigo to start his business Why you need to jump in and go for it Whether or not you should do free work How to get more clients How you can find your niche  How sacrifices result in success How to position yourself in the market How networking leads to more work For full show notes, visit https://6figurecreative.com/158
We've all heard the stories of creatives who are struggling to grow their business, and it's easy to feel like you're just not doing enough. Others feel like using marketing is “selling out” and not genuine. The fact is, every business needs marketing. There are a lot of marketing strategies out there that can help you get more clients and make more money, but which ones should you be using? In this episode of the 6 Figure Creative Podcast we discuss three different methods for getting more clients that all creatives should be aware of. In this episode you’ll discover: Why creatives shouldn’t be allergic to marketing What kind of marketing most people think of Why small businesses shouldn’t copy massive company’s marketing methods How to craft a good advertisement How to make informed decisions about your marketing What Go-Giver Marketing is How communication and setting expectations in advance lets you draw a line Why you don’t want to be an “icky” marketer For full show notes, visit https://6figurecreative.com/157
99 out of 100 creatives SUCK at marketing (and I'm being a bit generous here). They're either stuck in 2010 doing things that no longer work or they're completely "allergic" to marketing altogether. You may be incredible at what you do, but if no one knows you exist, then what’s the point?  You’re actually HURTING people by not improving your marketing because now people are paying someone worse than you for an inferior service (or product).  It’s actually your duty to market yourself.  The good news is you don’t have to be one of those try-hard spammy internet marketers. You can actually market yourself just by simply helping people.  Don’t believe me?  Then listen to this week’s interview with Matt Ramsey. He’s built an incredible business using modern marketing techniques that bring his ideal clients directly to him. The techniques he shares in this interview can be used by pretty much any freelance creative who’s willing to put in the effort.   In this episode you’ll discover: How Matt adapted to the demise of his budding marketing career Why experience in the advertising world can help freelance business owners Why some businesses should focus on SEO… And others might not need to How to skillfully trade services How you can find the right keywords for your business Why lead magnets are important for creative businesses How you can harness the power of the internet to grow your business For full show notes, visit https://6figurecreative.com/156
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Comments (9)

A C I Muzik

very good information

Aug 13th
Reply (2)

Chelsea Collins

awesome podcast! I'm listening in hopes of helping my fiancee with his home studio!

Jul 6th
Reply

Francesco Martelli

Landed from Episode 1 to 20 in 1 month! Learning so much with your podcast. Listening daily💪

Jun 2nd
Reply

Francesco Martelli

Very valuable🌎

May 8th
Reply

Tommy Gunz

Some of this is good, but some is a little far fetched.

Jan 30th
Reply

Rob R

awesome podcast! please, please, please keep going. My new addiction I didn't know I needed.

Nov 21st
Reply (1)
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