If your Email Nurture Sequence is just a mashup of blog posts, podcast links, and that meme from 2021... it’s time to make a change. In this solo episode, Allison Hardy breaks down exactly what a Nurture Sequence is, and what it absolutely isn't. You'll learn how to craft a series of emails that doesn’t just deliver content but creates genuine connection, builds trust, and primes your leads to say yes to your offer before you even start selling. It’s not about shouting your brilliance, it’s about solving small problems that lead to big results.TAKEAWAYS:A Nurture Sequence isn't a highlight reel. It's a strategic, story-driven experience that builds momentum toward your offer.Sending disconnected content is like sending your leads on a scavenger hunt, they won't finish it!Every email should solve a micro pain point and gently guide your lead to recognize the bigger transformation your offer provides.Personal, face-to-camera videos help your leads feel seen, heard, and connected, because people buy from people they trust.When done right, your Nurture Sequence becomes the bridge between a cold lead and a ready-to-buy client—all before your Pitch Sequence begins.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesTake the Annual Audience Survey! For every survey completed, Allison will be donating $5 to Eveytown for Gun Safety.Turn months of overwhelm into one day of DONE. I’ve got 3 spots left for my Beta Email Funnel VIP Day — you’ll get a full nurture + pitch sequence done in one day. Grab your spot here.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com
Think Pinterest is just for recipes and DIY projects? Think again.In this episode, Allison sits down with Nadalie Bardo—aka Your Pin Coach—to pull back the curtain on how Pinterest can become your top-of-funnel secret weapon. From getting 1 million views her first month on the platform to building a 24K email list, Nadalie shares the exact mindset shifts and strategies that helped her go from anti-commute to full-blown business owner.If you’re tired of feeding the social media beast and want a smarter way to grow your email list (and your sales), this one’s for you.TAKEAWAYS:Success starts with knowing what you don’t want. Sometimes running from burnout leads you straight to freedom.Pinterest isn’t social media. It’s a search engine, which means your content has a longer shelf life and can work for you for years.You don’t need to be everywhere. Audit your platforms, find what’s actually working, and go all in.Pinterest drives traffic to both your content and your products, but its true power lies in filling your email funnel with qualified leads.Getting started is simpler than you think. Set up a business account, do some keyword research, and start pinning with intention.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesVisit Nadalie on her website and download all of her Pinterest resourcesTurn months of overwhelm into one day of DONE. I’ve got 3 spots left for my Beta Email Funnel VIP Day — you’ll get a full nurture + pitch sequence done in one day. Grab your spot here.Take the Annual Audience Survey! For every survey completed, Allison will be donating $5 to Eveytown for Gun Safety.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com
You spent hours, days, or maybe even months creating the perfect lead magnet. You send out into the world and it gets downloaded. But then what? Crickets. No sales. No engagement. Nothing!If your lead magnet is internet famous, but isn't turning into sales, this episode is your crash course in what comes after the lead magnet download. Tune in for some Get ready for some tactical advice to finally make your lead magnet work for you, and bring in sales on autopilot.TAKEAWAYS:Your lead magnet is just the beginning. Post-lead magnet download should be a strategic email funnel that brings in sales.A Nurture Sequence warms up your lead by addressing their next-level pain points, which preps your leads for your pitch.The Pitch Sequence isn’t about teaching, it’s about overcoming objections and speaking directly to different buyer types.Most entrepreneurs underutilize their email funnels, landing them in the “friend zone” instead of converting leads into buyers.A well-built email funnel runs on autopilot, selling your program consistently without live launching.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesSnag a spot in the upcoming Sell on Autopilot Masterclass! In just one hour, Allison will show you how to set up simple email funnels that bring in sales while you’re at the ballfield, running errands, binge-watching Netflix, or ya’ know…sleeping—so your business keeps moving even when you’re not.Turn months of overwhelm into one day of DONE. I’ve got 3 spots left for my Beta Email Funnel VIP Day — you’ll get a full nurture + pitch sequence done in one day. Grab your spot here.Take the Annual Audience Survey! For every survey completed, Allison will be donating $5 to Eveytown for Gun Safety.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com
What if the version of success you've been chasing... isn't actually what you want?In this episode, Allison sits down with Ash McDonald, a former therapist turned soulful business coach and worldschooling mama, to talk about redefining success on your own terms.From building a half-million dollar business while traveling full-time to shutting it all down for five months to come back to herself, Ash shares the unfiltered truth behind her burnout breakthrough—and why peace, not profit, is her new North Star.TAKEAWAYS:Success isn’t static. Ash shares how her definition evolved from chasing financial milestones to pursuing deep peace and alignment.You don’t need a big team or massive hours to run a highly profitable business. Ash breaks down how she thrives in just 3 hours a day.“More” isn’t always better. Ash explains how letting go of a $1M revenue goal led to more joy, more presence, and more actual take-home pay.Burnout isn’t just about doing too much. Ash reveals how subconscious patterning and nervous system work can shift everything.Your business gets to fit your life, not the other way around. Ash’s journey shows what it really looks like to build from radical self-trust and clarity.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesSnag Ash's Burnout Breakthrough for 50% when you use code 6FIG at checkoutFollow Ash on InstagramVisit Ash on her on her websiteTurn months of overwhelm into one day of DONE. I’ve got 3 spots left for my Beta Email Funnel VIP Day — you’ll get a full nurture + pitch sequence done in one day. Grab your spot here.Take the Annual Audience Survey! For every survey completed, Allison will be donating $5 to Eveytown for Gun Safety.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com
Ever feel like you’re waiting for “momentum” to just magically appear in your business?In this solo episode, Allison Hardy pulls back the curtain on a 5-day email sale she ran (while sitting at a baseball tournament!) that brought in consistent daily sales—without a launch runway, new offers, or being glued to her phone. She breaks down exactly how she manufactured her own momentum and how you can do the same with simple, aligned actions.TAKEAWAYS:Momentum isn’t something you wait for—it’s something you intentionally create with clear strategy and consistency.Email is where sales happen. Instagram might spark curiosity, but it rarely closes the deal.You don’t need a big launch, a brand-new offer, or endless Instagram posts to generate revenue.Clear deadlines and urgency work—but only if you stick to them. Moving the goalposts can erode trust.A warm list, aligned offers, and a simple plan are the foundation for creating sales on your terms.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesWant more behind-the-scenes strategies like this? Subscribe to the Email Marketing Trend Report for just $7/month and get real client case studies, data-backed tweaks, and actionable tips delivered straight to your inbox. No fluff, just what’s actually working in email marketing right now.Want to see what a high-converting sales email actually looks like? Grab The $80,000 Email Template! This is the exact email that brought in $80K in sales in 2024 (yep, really!) and a breakdown of why it works, so you can write emails that do the heavy lifting for you.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com
Think brand sponsorships are only for influencers with massive followings or perfectly curated Instagram feeds? Think again!In this episode, sponsorship coach and creator economy expert Justin Moore pulls back the curtain on how any expert-led business (yes, even yours!) can start landing lucrative, aligned brand partnerships.You’ll learn how to shift your mindset around monetization, the exact framework Justin uses to teach sponsorship strategy, and why your niche audience might be more valuable to brands than you ever imagined.TAKEAWAYS:A niche audience is your superpower. You don’t need massive numbers to land brand deals, just a focused, valuable audience that matches a brand’s ideal customer.Sponsorships work best when they’re win-win-win. It’s not just about getting paid. It’s about making sure the brand, you, and your audience all benefit from the partnership.Stop pitching like a fan and start pitching like a pro. Brands don’t want love letters, they want to know why you're the best person to help them reach their goals.Do your research, and start with your audience. Justin shares how a simple survey can unlock surprising insights that make your pitches irresistible to brands.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesOrder Justin's new book Sponsor MagnetFollow Justin on InstagramTurn months of overwhelm into one day of DONE. I’ve got 3 spots left for my Beta Email Funnel VIP Day — you’ll get a full nurture + pitch sequence done in one day. Grab your spot here.Take the Annual Audience Survey! For every survey completed, Allison will be donating $5 to Eveytown for Gun Safety.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com
What happens when a marketing strategist accidentally ghosts her favorite social platform all summer?In this episode, Allison Hardy gets real about why she took an unintentional break from Instagram Stories, and what that break revealed about her business, her boundaries, and what truly moves the needle.If you've ever felt like the emotional rollercoaster of social media is too much (you're not alone!), this episode will help you to reassess, reset, and return on your own terms, or not at all. Because yes, you can take a break. And no, it doesn’t mean your business will fall apart.TAKEAWAYS:Your business can (and probably will) survive if you take a break from a platform. Sometimes, it might even grow.Knowing what actually drives results in your business is way more important than doing what everyone else is doing.Just because a platform works doesn't mean it works for you.Creating strict boundaries around content consumption can drastically improve your mental health.Identifying your "tipping point" (what truly moves your business forward) helps you make smarter, more sustainable decisions.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesListen to the 6-Figure Secrets podcast episode about tipping pointsWant to see what a high-converting sales email actually looks like? Grab The $80,000 Email Template! This is the exact email that brought in $80K in sales in 2024 (yep, really!) and a breakdown of why it works, so you can write emails that do the heavy lifting for you.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com
What if success doesn’t look like managing a huge team or scaling to seven figures?In this episode, Allison sits down with copywriter and Cheeky Copy founder Laura Kendrick to pull back the curtain on building a business that’s both wildly effective and intentionally small.Laura shares how she ditched the hustle, redefined success, and created a choose-your-own-adventure client experience that converts without chaos. If you’ve been craving simplicity without sacrificing sales, this episode will show you how to make it work your way.TAKEAWAYS:Laura redefined success from “just surviving” in the early days to now running a cozy, high-converting micro business that fits her life—without the pressure to scale big.Simplification became her theme: fewer offers, clearer messaging, and flexible containers (like her VIP days) that meet clients where they are.By focusing on her zone of genius—voice-driven copy and strategy—Laura creates trust-building offers that convert faster, especially in today’s "trust recession."Marketing doesn’t have to be complicated; when your backend is streamlined, selling becomes more about conversations and less about endless funnels.Knowing your ideal client and aligning every offer to serve them shortens the path to “yes”—and gives you the clarity to say “no” to everything else.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesHang out with Laura over on InstagramVisit Laura on LinkedInTurn months of overwhelm into one day of DONE. I’ve got 3 spots left for my Beta Email Funnel VIP Day — you’ll get a full nurture + pitch sequence done in one day. Grab your spot here.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com
Have you ever looked at your email stats and thought, is anyone even reading these?! You’re not alone.In this episode of the 6-Figure Secrets Podcast, Allison digs into how she helped one of her Done-For-You Email Funnel clients take a “dead” list (15% open rates and 0.3% click rates) and completely revive it, doubling their open rates and multiplying their click rates by TEN.She’s walking you through what flopped, what worked, and the exact five-step plan you can steal to get more eyes on your emails, and more sales in your business. TAKEAWAYS:Why open rates matter more than you think (and why “industry standard” isn’t good enough).The three subject line styles you need to test now to boost open rates.How changing just your sender name can make your emails feel more personal (and actually get opened).The biggest mistake people make with click-throughs and the simple fix that doubled this client’s clicks.A five-step action plan to revive your email list without overhauling your entire funnel.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesWant more behind-the-scenes strategies like this? Subscribe to the Email Marketing Trend Report for just $7/month and get real client case studies, data-backed tweaks, and actionable tips delivered straight to your inbox. No fluff, just what’s actually working in email marketing right now.Want to see what a high-converting sales email actually looks like? Grab The $80,000 Email Template! This is the exact email that brought in $80K in sales in 2024 (yep, really!) and a breakdown of why it works, so you can write emails that do the heavy lifting for you.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com
If you’re hoping to have a record-breaking Black Friday this year, this episode is your ultimate prep guide!In this episode, I’m joined by three online business powerhouses—Dolly DeLong, Mara Kucirek, and Bekah Read—to talk about what’s actually working (and what to avoid) when it comes to Black Friday sales. We’re pulling back the curtain on strategies that will save you from last-minute stress, set your audience up for a “heck yes!” purchase, and help you decide exactly what you should be selling this year.Whether you’ve had Black Friday flops in the past or this is your first one ever, you’ll walk away with a clear plan to make this your most profitable (and stress-free!) sale yet.TAKEAWAYS:Start planning your Black Friday sale months in advance, not in November. Rushed sales = missed opportunities and unnecessary stress.Plant the seeds early. Tease your offer long before Black Friday so your audience is already ready to buy.Decide on your sale timing now (will you run it early or during Black Friday week?) and commit.Don’t just slash prices. Sstack value by adding bonuses or implementation support so your buyers see the offer as a no-brainer.Plus, Dolly, Mara, and Bekah share the details on their upcoming free Black Friday Summit, where you can dive even deeper into proven strategies for your 2025 sale!RESOURCES:Check out the blog post that accompanies this episode for additional resourcesSnag a free ticket to the Black Friday Summit hosted by Bekah, Dolly, and MaraCONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com
You’ve got email questions? Allison's got answers this week!In this episode, Allison’s giving you straight-up, no-fluff answers to questions about email marketing that were sent to her by her audience.In this lightning-round style episode, she tackles 12 questions she's received over the last quarter about email marketing. From how often to email, to what to do when no one clicks, and everything in between.If you’re ready to turn your list into a sales-making machine (without sounding like a robot or relying on spammy tactics), this episode's for you.TAKEAWAYS:Ever wonder what “selling daily” really looks like in your emails? This answer alone is worth tuning in for.The one habit your subscribers need to build if you ever want them to actually buy from you.Allison’s spicy take on opt-outs for promos. (You might rethink your whole list strategy after this!)Think your list is too small to sell? Allison’s got a truth bomb that will have you emailing with confidence.What to send when you’re not launching, and why that might be the most important content of all.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesWant to write pitch emails that actually sell (instead of hearing crickets)? If you loved the tips in this episode, Pitch Perfect gives you the plug-and-play templates and strategy to write sales emails that speak to your buyer types, overcome objections, and make money, without sounding like a robot.Want to see what a high-converting sales email actually looks like? Grab The $80,000 Email Template! This is the exact email that brought in $80K in sales in 2024 (yep, really!) and a breakdown of why it works, so you can write emails that do the heavy lifting for you.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com
You know podcast guesting is great for visibility, but what if it could also be a serious revenue driver?In this 6-Figure Secrets Podcast episode, Beth Nydick breaks down how to transform podcast appearances into $10K+ paydays using her signature Mic to Millions™ method. She shares why most entrepreneurs are completely underutilizing the interviews they’ve already landed—and what to do instead to turn listeners into clients.If you’re tired of landing that sweet podcast interview and then hearing crickets, Beth’s system will flip the way you look at podcast PR forever.TAKEAWAYS:Your podcast interview isn’t the win, it’s just the beginning. Beth shares how to turn that one appearance into a strategic asset that keeps working for your business.Stop treating visibility like an afterthought. You need a separate visibility strategy with intentional follow-up, content rotation, and data-driven decisions.A single podcast episode can spark high-ticket leads, if you’re leveraging DMs, segmenting lead magnets, and following up (yes, with an actual spreadsheet).Promotion doesn’t stop after launch week. Beth outlines a rinse-and-repeat system for sharing, evaluating, and reintegrating podcast appearances based on results.Don’t wait to be “discovered.” Beth gives tough-love advice on pitching with persistence, being strategic about where you show up, and following up until you hear a no.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesDM Beth on Instagram with the word ALLISONWant to see the email that made me $80K? Grab The $80,000 Email Template—Allison's most profitable email ever, broken down with real talk and strategy you can swipe for your own list. No fluff. Just what works.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com
Ever feel like your program is this close to being a powerhouse, but something’s just… off?In this solo episode, Allison pulls back the curtain on a game-changing move she made inside her membership that doubled her retention rate, without creating more content or adding more to her members’ plates.She’s breaking down the exact missteps, the AI upgrades, and why sometimes the thing you’re avoiding (hello, tech fear!) might just be the key to sustainable growth. If you’re serious about scaling your recurring revenue without more hustle, this episode’s a must-listen.TAKEAWAYS: Retention is more powerful (and profitable!) than constantly chasing new members, especially in a membership model.Allison shares how off-boarding surveys revealed a surprising pattern: members weren’t quitting because they didn’t see value, they just didn’t have time to implement.Allison's first fix—a group coaching call—flopped. Why? It added more to her members’ schedules instead of solving the core problem.Once she taught her custom AI bots her signature strategy, members could create email sequences in 20 minutes instead of hours or days.The result? A 100% increase in retention—plus more strategic, data-driven conversations in the group coaching calls that followed.RESOURCES:Listen to the Coach Business podcast with Caryn Gillen! Start with this episode, it's one of Allison's favorites!Ready to spend less time writing emails and more time making sales? Join Emails That Sell and use the same AI-powered tools that doubled our member retention. Because when results come faster, your business grows faster.CONNECT WITH ALLISON:Follow Allison on Instagram.DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
What if taking time off actually made your business stronger?In this episode, I chat with Operations Strategist and bestselling author Alyson Caffrey about redefining success, building systems that support real rest, and why your business shouldn't fall apart when you're not glued to your laptop.If you’re craving more space to be present—with your family and in your work—you’re going to want to hear this conversation. Alyson drops truth bombs and practical steps that will have you rethinking hustle culture in the best way possible. TAKEAWAYS:Success doesn’t have to mean 80-hour workweeks and constant hustle. For Alyson, success evolved from chasing money to cultivating presence, and your definition can shift too.Systems aren’t just tech tools; they’re how you create consistency, ease, and trust in your business (especially when you want to step away).Taking time off isn’t a luxury; it’s a strategy. Use it to identify gaps, build team trust, and strengthen your business operations.Not sure where to start with delegating? Become the “assistor” in your business. Train your team (or future team!) to succeed without you by clearly defining outcomes.Even if you’re a solopreneur, setting seasonal priorities gives your business clarity and helps filter decisions, so you’re not doing all the things, all the time.RESOURCES: Check out the blog post that accompanies this episodeDownload Alyson's Remove Yourself From Your Business Handbook Listen to the Coach Business podcast with Caryn Gillen! Start with this episode, it's one of Allison's favorites!Snag the $80,000 Email Template. You'll get access to the exact email that brought in $80K in sales in 2024 (and learn why it was so successful!). If you’re ready to write emails that actually sell, without sounding pushy or fake, this one’s for you.CONNECT WITH ALLISON:Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
You’ve probably heard the chatter, AI is making online businesses less human, more robotic. But what if the opposite could be true? In this episode, Allison Hardy gets real about how embracing AI didn’t dilute her voice, it amplified it. From shaving hours off her email writing time to showing up live for her membership community, she shares how integrating AI has allowed her to lead with more intention, heart, and creativity. TAKEAWAYS:AI isn’t here to replace your voice, it’s here to protect it. When trained with your unique style and stories, it can amplify your authenticity, not strip it away.Repetitive tasks can drain your energy and creativity. Automating them with intention can give you back the bandwidth to do what truly lights you up.Creating AI Bots tailored to her business allowed Allison to reclaim time for what matters most: her clients, her community, her family, and herself.The result? A more sustainable, human business where retention is up, creativity is flowing, and real connections thrive.RESOURCES:Listen to the Coach Business podcast with Caryn Gillen! Start with this episode, it's one of Allison's favorites!Snag the $80,000 Email Template. You'll get access to the exact email that brought in $80K in sales in 2024 (and learn why it was so successful!). If you’re ready to write emails that actually sell, without sounding pushy or fake, this one’s for you.CONNECT WITH ALLISON:Follow Allison on Instagram.DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
Shannon Pruitt is the Founder and Creative Director of Sunday Muse Design®, where she transforms brands and websites into authentic, strategic assets that convert.Known for her refreshingly honest approach and strategic simplicity, Shannon helps female entrepreneurs elevate their online presence to attract premium clients.With a background in wedding planning and a passion for intentional design, she combines creative expertise with business strategy to build brands that aren't just beautiful, but effective. When she's not crafting conversion-focused websites, you'll find her baking sourdough, gardening, or spending time with her husband and daughter.TAKEAWAYS:What happens when you stop designing pretty brands...and start solving actual problems? Shannon shares the simple (but powerful) shift that changed everything, and how you can do the same without burning your business to the ground.You’ll walk away with 10 new ideas and a gentle kick in the pants. From building a business that’s actually sustainable to using AI to buy back your time, this convo is packed with “wait, why am I not doing this already?” moments.She’s not winging it, and neither should you! Shannon reveals how she makes strategic decisions based on real data (yep, even her Instagram polls are intentional), and why listening is the move that changed everything.We talked AI, but without the tech headache. Shannon built a custom GPT to analyze client data, and it might be the nudge you need to start using AI for you, not just your clients.RESOURCES:Check out the blog post that accompanies this episode for more resources.Hang out with Shannon over on Instagram.Visit Shannon on her website.Listen to the Coach Business podcast with Caryn Gillen! Start with this episode, it's one of Allison's favorites!Snag the $80,000 Email Template. You'll get access to the exact email that brought in $80K in sales in 2024 (and learn why it was so successful!). If you’re ready to write emails that actually sell, without sounding pushy or fake, this one’s for you.CONNECT WITH ALLISON:Follow Allison on Instagram.DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
Are your sales emails falling flat? It might not be your copy, it might be who you're writing to. In this episode, Allison breaks down a simple but wildly effective strategy that helped one of her Done-For-You Email Funnel clients increase her email funnel sales by $2,000 per 100 leads without rebuilding a thing.If you’ve ever felt like your funnel is “almost there,” but not quite converting like it should, this episode is for you.TAKEAWAYSMost entrepreneurs write emails trying to speak to everyone, but the magic happens when you zero in on your actual buyers and their habits.There are seven distinct buyer types and each one needs to be spoken to differently because they buy differently.You can uncover your actual buyer types with a simple one-question survey (no fancy data tools required).Speaking directly to just three buyer types gave one client a 2% bump in sales, which translated to $2,000 more sales per 100 leads.You probably don’t need to overhaul your email funnel. You just need to get smarter about who you’re writing to and how.RESOURCES:Want to stay ahead of what’s working in email marketing right now? Subscribe to the Email Marketing Trend Report for just $7/month and get real strategies, trends, and action plans from real client results, delivered straight to your inbox every month. Subscribe here.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
Ever feel like you’re shouting into the void with your content? You’re not alone, and Nina Dafe gets it. In this heartfelt and wisdom-packed convo, Nina pulls back the curtain on what really moves the needle in PR: authentic relationships, intentional messaging, and purpose-driven visibility.Whether you’ve pitched yourself once or one hundred times, you’ll walk away from this episode with the clarity and confidence to do it better, and more effectively.TAKEAWAYS:Nina shares how her definition of success shifted from “getting eyes on her blog” to creating deep, meaningful impact through visibility.Visibility without purpose is just noise. Nina explains how to align PR with your mission to create lasting, ripple-effect impact.Want to land the pitch? Shift your mindset from “look at me” to “how can I serve,” and personalize everything you send.Stop ghosting yourself. Nina encourages entrepreneurs to follow up and not take silence as rejection—sometimes the best opportunities come after the follow-up.PR is about people. Building real relationships (yes, even on Instagram!) can lead to powerful collaborations and unexpected breakthroughs.RESOURCES:Check out the blog post that goes with this episodeVisit Nina on her website and take her PR Readiness QuizSnag the $80,000 Email Template — the exact email that brought in $80K in sales in 2024 (and why it worked). If you’re ready to write emails that actually sell, without sounding pushy or fake, this one’s for you.CONNECT WITH ALLISON:Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
Ever had a month in business so rough it made you question everything? Yeah… this is one of those episodes.In this vulnerable solo chat, I share the honest truth about the worst sales month in three years—what really caused it, how I managed my mindset, and the simple but powerful steps I took to recover. No sugarcoating. No “bounce back” fluff. Just real talk and real strategies.If you’ve ever felt like throwing in the towel after a tough month, this episode will help you to get back on track with confidence.TAKEAWAYS:When sales slump, your first job is to manage your mind, not your offers.Don’t shrink your business to match a slow season. Stay visible, stay strategic, and stay the course.If something feels stale, a small creative tweak, like refreshing an email funnel, can reignite your spark and your conversions.A low month doesn’t mean your business is broken, it’s just pointing you toward something that needs attention.RESOURCES: Visit the blog post that goes along with this episode for more resourcesIf it’s time to mix up your email marketing, try out The $80,000 Email Template in your next email sequence.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
Elise is an email funnel strategist who helps coaches and course creators make daily sales on autopilot. Since 2017, she has helped business owners launch six-figure offers and build simple, high-converting email funnels.As a mum of two toddlers, Elise runs her business in part-time hours and is passionate about helping others create flexible, profitable businesses that fit their lives.When she’s not optimising email funnels or sharing her strategies on her podcast, The Expert Status Show, you’ll find Elise chasing her energetic boys or speed-reading the latest historical fiction book.Elise gets real about what it actually takes to go from idea to income, why your email funnel probably isn’t broken (but your traffic might be), and how Facebook Ads changed everything for her business. If you’ve got a digital product collecting dust or an email funnel that isn’t converting, this episode's for you.TAKEAWAYS:If you’re still doing done-for-you work but want to scale with digital products, carving out focused time is non-negotiable. Get creative with your schedule.Sales on autopilot = freedom. Elise’s business runs in part-time hours because she built a system that sells while she’s offline with her kids.Your messaging matters more than a fancy sales page. Elise emphasizes testing copy and listening to your audience before investing in complex email funnels.Sometimes growth means getting uncomfortable. Whether it’s investing in Ads or asking for help at home, success often starts with doing the thing that feels scary.RESOURCES: Visit the blog post that goes along with this episode for more resourcesSnag Elise’s Welcome Sequence TemplateHang out with Elise over on InstagramSnag the exact email that brought in $80K. Yep, one email, $80,000 in sales. Steal the template that changed everything (and could do the same for you).CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com