Inside Google Ads with Jyll Saskin Gales

145 Episodes

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The Google Ads "Starvation Trap" (And How to Beat High CPCs)

2026-11-0511:51

When clicks cost $50 to $150 each, high CPCs aren't what kills your Google Ads campaigns; data starvation is. In Episode 145 of Inside Google Ads, host Jyll Saskin Gales explains how micro-managing low-volume accounts with restrictive match types and excessive negative keywords starves the algorithm of vital data. Through two real-world Google Ads coaching case studies, Jyll breaks down how to diagnose performance issues accurately instead of reacting out of panic. Learn how Chloe shifted bud...

What’s Hiding in Your Google Ads "Other Search Terms"?

2026-10-2906:22

If you've ever looked at your search terms report in Google Ads and noticed a section labeled "other search terms" and thought, "Huh, what's going on here?" - then this is the episode for you! (Niche, I know). While there is no magic trick to completely override user privacy, host Jyll Saskin Gales has a smart workaround you can use to gain deeper visibility into what those hidden queries actually are. In this tactical episode 144 of Inside Google Ads, Jyll explains how to bridge the gap bet...

The #1 New Customer Acquisition Mistake in Google Ads

2026-10-2212:06

Customer Lifecycle Goals are one of the most misused features in Google Ads - and Google Ads Coach Jyll Saskin Gales has had enough! In episode 143 of the Inside Google Ads podcast, Jyll breaks down the good, the bad, and the ugly truth about Customer Lifecycle Goals. From New Customer Acquisition (NCA) to Customer Retention, Jyll clears up common misconceptions and explains how these features combine audience targeting and value-based Smart Bidding. You will learn how campaign-level acquisi...

Get Your Google Ads Ready for Q4 (Before It’s Too Late!)

2026-10-1532:52

Black Friday and Cyber Monday are right around the corner. Are your Google Ads ready for peak holiday shopping? In episode 142 of the Inside Google Ads podcast, host Jyll Saskin Gales break down the latest Google Ads updates that e-commerce business owners need to care about right now - in conversation with Chloe Thomas, host of the Keep Optimising podcast. Jyll cuts through the noise to share practical strategies across bidding, targeting, and creative. You will learn how to leverage newly...

8 Microsoft Ads Secrets for Google Ads Practitioners

2026-10-0808:27

Are you curious about Microsoft Ads? While Google Ads remains Jyll's one true love, expanding into the Microsoft Advertising network can bring unique opportunities, especially for B2B marketers. In this special episode 141 of Inside Google Ads - to celebrate Microsoft Ads Product Liaison Navah Hopkins' birthday! - host Jyll Saskin Gales explores eight fundamental insights every Google Ads practitioner needs to understand about Microsoft Advertising. Using source materials from Microsoft Ads ...

#box-pro-ellipsis-179423631407376{-webkit-line-clamp:2;}Inside Google Ads with Jyll Saskin Gales

Inside Google Ads with Jyll Saskin Gales