Claim OwnershipSaaS Growth Podcast - SaaS Startups, Marketing & Growth Tips from Successful Entrepreneurs
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© Carl Anderson
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Welcome to the "SaaS Growth Podcast," your go-to destination for unraveling the stories and strategies behind successful Software as a Service ventures. Listen to innovative SaaS experts and founders, and uncover the proven tactics that fueled their growth.
Whether you're a startup aficionado, aspiring entrepreneur, or industry expert, this podcast is your source for insightful conversations, actionable tips, and the latest trends shaping the SaaS ecosystem.
Whether you're a startup aficionado, aspiring entrepreneur, or industry expert, this podcast is your source for insightful conversations, actionable tips, and the latest trends shaping the SaaS ecosystem.
21 Episodes
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Full show notes at https://carlanderson.xyz/saas-growth/episode-21/In this episode of the SaaS Growth Podcast, host Carl interviews Brandon Lutz, the head of offline and new media at Miro, about the importance and strategies of offline advertising for B2B SaaS companies. Lutz explains Miro's role as an innovation workspace aimed at product development teams and discusses how his background in top of funnel and offline advertising led to his current role. He delves into the rationale behind incorporating offline channels such as podcast advertising, YouTube, and terrestrial radio, emphasizing the need for a different approach to measurement and the potential for brand awareness campaigns. Lutz provides insights into methods like geo-experimentation to measure the impact of offline advertising and discusses the importance of understanding market nuances and target audience to choose the right channels. The conversation also touches on the synergy between online and offline advertising, the role of brand awareness in the sales process, and strategic experimentation to determine the effectiveness of different channels.
Show notes at https://carlanderson.xyz/saas-growth/episode-20/In this episode of the SaaS Growth Podcast, host Carl interviews Rolly Keenan, Chief Revenue Officer at Tegrita, a consultancy focusing on the often-overlooked middle of the funnel. They discuss how Tegrita evolved from an Eloqua consulting firm to a middle of the funnel marketing consultancy. Rolly defines the middle of the funnel and explains its importance in aligning various functions like sales, marketing, and customer support to optimize revenue. The conversation delves into practical techniques for effective customer nurturing, the benefits of aligning middle funnel strategies, and the substantial impact on revenue outcomes. They also touch on the book, 'CMO to CRO,' which highlights the need for comprehensive revenue strategies instead of siloed marketing and sales efforts. The episode concludes with practical advice for businesses looking to improve their middle funnel operations.
Show notes at https://carlanderson.xyz/saas-growth/episode-19In this episode of the SaaS Growth Podcast, Carl Anderson interviews Joelle Kaufman, founder of GTM Flow. Joelle discusses her extensive experience in tech since 1996 and the creation of her consultancy, GTM Flow, which helps SaaS companies grow. She introduces her Curveball Method, a strategy for leaders to handle unexpected challenges effectively through focusing on priorities, leveraging strengths, maintaining a positive mindset, optimizing resources, and strong leadership. Joelle emphasizes the importance of understanding and utilizing urgency triggers in go-to-market strategies, ensuring customer success, and experimenting to improve business outcomes.Additionally, she talks about her Curveball Crushers program, a six-month development program for leaders, and provides a resource for listeners on driving growth and efficiency in SaaS businesses.
Show notes at https://carlanderson.xyz/saas-growth/episode-18In this episode of the SaaS Growth Podcast, host Carl interviews Ludovic Dubost, founder and CEO of XWiki, an open-source wiki platform that recently celebrated its 20th anniversary. Ludovic discusses the origins of XWiki, the decision to make the software open source, and the challenges and strategies in building a profitable open-source business. He emphasizes the importance of ethical business practices, transparency with employees and clients, and the role of community in open-source development. Ludovic also highlights the impact of open source on individual and national sovereignty and introduces CryptPad, a product offering end-to-end encrypted collaborative tools. The conversation covers aspects like engaging clients in software development, maintaining a balance between customization and core functionality, and the significance of wikis in enhancing organizational collaboration.
Show notes at https://carlanderson.xyz/saas-growth/episode-17In this episode of the SaaS Growth Podcast, host Carl interviews Rod Moynihan, CEO of BAC, a technology consultancy in Australia. The discussion covers BAC's mission to assist mid-market and enterprise organizations with technology and process transformations, focusing on SaaS platform assessment and implementation. Key areas explored include risk management, leadership buy-in, stakeholder engagement, and change management. The conversation also delves into the evolving roles of AI and machine learning in marketing, sales, and customer service, emphasizing AI's ability to enhance personalization and efficiency. However, the necessity of the 'last human mile' and human interaction in industries such as financial services and aged care is stressed. The conversation underscores the importance of aligning technological tools with business processes and the critical role of change management in successful transformations.
Full show notes at https://carlanderson.xyz/saas-growth/episode-16/In an illuminating episode of the SaaS Growth Podcast, James Benham, founder of multiple insurance tech companies and author of 'Be Your Own VC,' shares his extensive experience in bootstrapping versus venture capital funding. Emphasizing control and business longevity, James outlines the challenges and advantages of self-funding. He provides practical advice for entrepreneurs, highlighting the importance of founders taking on sales roles and securing initial clients themselves before scaling. The discussion covers critical business strategies, such as focusing on core products, avoiding feature bloat, and maintaining financial sustainability. Real-world examples, like MailChimp's and WeWork's strategic decisions, illustrate these points. Throughout, James promotes his book and encourages the audience to explore more through his newsletter, and podcast
Show notes at https://carlanderson.xyz/saas-growth/episode-15In this episode of the SaaS Growth Podcast, Carl sits down with James McKay, founder and CEO of Ven, a RevOps studio. They discuss the critical role of RevOps in scaling B2B SaaS companies, common mistakes businesses make when implementing CRMs, and how to avoid costly inefficiencies. James shares his journey from sales to operations and offers practical advice for SaaS founders transitioning from founder-led sales to a fully functional sales team. They dive into why hiring the wrong sales leader can stall growth and how RevOps can help optimize the entire customer journey—from marketing to retention.If you're a SaaS founder looking to understand how RevOps fits into your growth strategy or how to fix broken systems, this episode is packed with actionable insights!
Show notes at https://carlanderson.xyz/saas-growth/episode-14/In this episode of the SaaS Growth Podcast, host Carl interviews Sahil Patel, founder of Spiralize, a company specializing in conversion rate optimization (CRO) for B2B SaaS. Sahil introduces Spiralize's unique approach called predictive CRO, which utilizes insights from successful A/B tests on other websites. He discusses how predictive CRO differs from traditional best practice CRO by focusing on proven strategies to make significant changes and improvements. Sahil shares practical examples of effective A/B testing strategies such as showing the product in ads, implementing the one-second test, and using bold claim quantitative headlines. The conversation also covers tips for starting A/B testing, choosing the right tools, and optimizing test outcomes to improve revenue and sales pipeline rather than just engagement metrics. Sahil emphasizes the importance of taking big swings for noticeable improvements and advises on killing underperforming tests early to maximize traffic utilization. The discussion wraps up with advice on leveraging freelance expertise for CRO and ensuring any investment in A/B testing demonstrates a strong ROI.
In this episode of the SaaS Growth Podcast, host Carl interviews Rao Cherjala, founder of Xspeed Software and SaaSLogic. Rao explains how SaaSLogic is designed to simplify billing and subscription management for SaaS businesses by offering flexible pricing models and seamless integration with financial systems like QuickBooks and NetSuite. He discusses the complexities of subscription management, including upgrading, downgrading, and experimenting with pricing models. Rao also shares insights on the importance of cloud infrastructure, scalability, and compliance with regulations like GDPR. The conversation covers the challenges of transitioning from a software services business to a SaaS product, and Rao emphasizes the value of a product-led growth (PLG) approach for SaaS startups.
Full show note at https://carlanderson.xyz/saas-growth/episode-12In this episode, Alex Hillman shares insights from his experience with the 30x500 program and building successful businesses. He discusses the importance of community, the value of listening, and offers advice on managing oneself and one's business effectively. Alex emphasizes the challenges of starting a business, the need for discipline, and the benefits of approaching business-building as a marathon rather than a sprint.
Full show notes at https://carlanderson.xyz/saas-growth/episode-11In this episode of the SaaS growth podcast, host Carl interviews Justin Duke, the innovative mind behind Buttondown, a streamlined tool revolutionizing email newsletter management.Discover the origins of Buttondown, how Justin transformed personal frustrations with existing tools into a unique solution, and the strategies he employed to carve out a niche in the competitive email marketing industry. From differentiating with simplicity and Markdown support to deliberate marketing and pricing strategies, Justin shares valuable insights on building a SaaS product, achieving slow and steady growth, and continuously refining the user experience. Tune in to gain actionable advice and learn from Justin's journey of building and scaling Buttondown from the ground up.
Show notes at https://carlanderson.xyz/saas-growth/episode-10/In this episode of the SaaS Growth Podcast, host Carl Anderson delves into the indispensable role of knowledge bases in the success of Software as a Service (SaaS) businesses. A knowledge base acts as a digital encyclopedia, providing users with instant access to information about the product or service, thus reducing reliance on support teams. Carl breaks down the three main reasons why SaaS founders should prioritize implementing a knowledge base: scalability of support, enhanced customer satisfaction, and proactive customer education.Through insightful analysis, Carl highlights how knowledge bases enable businesses to scale efficiently, improve customer experiences, and empower users to solve issues independently. Drawing on practical examples and industry expertise, he underscores the importance of investing in knowledge bases early on as a strategic move to streamline support processes and drive long-term growth.Tune in to this episode to discover actionable tips for creating effective knowledge base articles, and learn why building a knowledge base is not just a luxury but a necessity for any SaaS business looking to thrive in today's competitive landscape.
Full show notes at https://carlanderson.xyz/saas-growth/episode-9/Join host Carl Anderson as he delves into the world of unconventional branding strategies with Jesse Wroblewski, author of 'Marketing for Supervillains' and founder of Decommoditize. Discover how to break free from the constraints of traditional marketing and stand out in crowded markets. From finding your brand's unique selling proposition to revitalizing direct mail marketing, this episode offers actionable insights for entrepreneurs looking to make their mark in the business world
Full show notes at https://carlanderson.xyz/saas-growth/episode-8/Philip I. Thomas, founder of the Contraption Company, discusses the importance of balancing focus and play within work, emphasizing the value of creativity and exploration. He shares insights on building unique products that solve real problems, navigating challenges in entrepreneurship, and finding the right balance in product onboarding. Throughout the conversation with Carl, Thomas provides practical advice for fellow builders and entrepreneurs, highlighting the significance of perseverance and tackling the toughest challenges in business.
Full show notes at https://carlanderson.xyz/saas-growth/episode-7/In this micro-episode of the SaaS Growth Podcast, host Carl Anderson explores the critical importance of onboarding in SaaS and introduces a simple yet often overlooked technique to enhance the onboarding experience: contextual help links within the application. Drawing from his experience as a SaaS onboarding consultant, Carl highlights the significance of delivering value quickly during onboarding and striking a balance between guidance and self-discovery. He emphasizes the role of contextual help links in minimizing friction for users and shares insights on their implementation. Listeners gain actionable strategies to improve their onboarding process and ultimately boost their SaaS business's success.
Full show notes at https://carlanderson.xyz/saas-growth/episode-6/Join us for an enlightening episode with Marco Saric, co-founder of Plausible.io, as he delves into the remarkable journey of their analytics platform. With an emphasis on privacy and user experience, discover how Plausible.io garnered over 12,600 paying subscribers organically, leveraging a content strategy that resonates with their audience's needs. Gain insights into their innovative approach to analytics, the evolving landscape of data privacy, and the growing demand for ethical and transparent solutions in the digital age.
Full show notes at https://carlanderson.xyz/saas-growth/episode-5/Join host Carl on the SaaS Growth Podcast as he chats with Dominik Sobe, the founder of HelpKit.so.Explore Dominik's journey from aspiring management consultant to successful indie hacker and digital nomad. Discover the story behind HelpKit and its mission to simplify knowledge base management.Learn about the importance of knowledge bases in improving customer support and experience. Gain practical tips for crafting effective knowledge bases and enhancing user engagement.Explore Dominik's innovative customer acquisition strategies and the role of free utility tools as lead magnets.Uncover insights into balancing product development with the nomadic lifestyle and fostering long-term commitment as a SaaS founder.Don't miss out on this insightful conversation! Tune in now to learn how HelpKit.so can empower your business!
Full show notes at https://carlanderson.xyz/saas-growth/episode-4/Join us on "The SaaS Growth Podcast" for a condensed yet impactful episode with Geoff Roberts, co-founder of Outseta. Geoff shares key marketing and growth tips for SaaS businesses, emphasizing the benefits of a people-centric culture and deliberately staying small. Learn how Outseta navigated challenges as an infrastructure business, building customer trust and establishing a foundation for success. This episode is a must-listen for quick, actionable insights into driving SaaS triumphs.
Full show notes at https://carlanderson.xyz/saas-growth/episode-3/In this episode, Emma Lawler, the founder of usevelvet.com, shares practical insights on utilizing Figma for application prototyping, overcoming challenges in building infrastructure startups, and weighs in on the differences between being VC-funded and bootstrapped. Join us for a candid conversation packed with valuable lessons for SaaS founders and enthusiasts alike.
Full show notes at https://carlanderson.xyz/saas-growth/episode-2/Join us as Lukas Hermann, founder of Stagetimer.io, shares candid insights on the challenges of scaling a SaaS business. He discusses hurdles in marketing strategies and emphasizes the pivotal role of customer engagement in shaping growth. Gain practical advice on customer-centric growth from Lukas's experiences in navigating the realities of SaaS scaling.
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