The Capital of Craft Podcast

In the Season 3 kickoff of the Capital of Craft podcast, we sit down with Jorge Torres—local beer writer, Brewers Guild Education Committee member, and associate producer of this very show. Jorge shares his story of growing up in Escondido, serving in the Navy, and returning home with a passion for craft beer and community connection.From volunteering at Stone Brewing to helping organize educational events for the Guild, Jorge shows that you don’t need to be a brewer to make a real impact in the industry. We talk about the value of beer education, why creating welcoming taproom spaces matters, and how local passion keeps the San Diego beer scene thriving.Whether you’re a fellow beer enthusiast or thinking about getting more involved, this episode is filled with inspiration and insight. Topics discussed include: Jorge’s personal beer journey and first “aha” moment His work on the SDBG Education Committee How BattleMage Brewing and other local spots build community The importance of volunteers in the craft beer ecosystem What it means to give back and grow with the industry

Gene Fielden, manager of Bottlecraft North Park, joins Erik and Jeff to talk about how curated beer retail experiences are adapting to the evolving tastes of craft beer drinkers. From his background in archiving to managing one of San Diego’s top bottle shops, Gene shares his journey into beer, how Bottlecraft balances on- and off-premise sales, the comeback of lagers, and what breweries should know when pitching their beers.Whether you’re a brewer, beer enthusiast, or just curious about the changing craft landscape, this episode offers thoughtful insight from the intersection of retail and community.📍 Bottlecraft Locations: Little Italy, North Park, Liberty Station, Oceanside, Long Beach🍺 Visit: https://www.bottlecraft.comTopics Covered:• The evolution of Bottlecraft and its role in San Diego’s beer scene• The “death of the bomber” and rise of 16oz cans• Why lagers are back—and why they matter• On- vs. off-premise licensing• Distribution pathways: self-distribution, importing, and working with reps• Creating a curated beer experience• How aging drinkers are reshaping the craft landscape• Advice for breweries pitching to bottle shops

Request a sample or get support at https://cytiva.link/70gnb. Want to reach Craig directly? You can email him at  craig.nelson@cytiva.com.⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷ ⏷In this Capital of Craft podcast episode, we sit down with Craig Nelson, Lab Filtration and Genomics Sales Specialist at Cytiva. Craig shares his journey from homebrewing in Florida to leading quality control programs in San Diego’s brewing and biotech industries.Learn how Craig went from Funky Buddha Brewery to launching Resident Brewing in downtown San Diego, and how he eventually pivoted into public health and biotech sales, while staying rooted in the beer world. Now at Cytiva, Craig helps breweries implement better quality control systems to preserve shelf life, improve consistency, and avoid costly mistakes.Whether you’re a brewer, beer fan, or just curious how science meets suds, this episode is packed with industry insights and career reflections.Topics Covered: Craig’s transition from brewing to biotech Founding Resident Brewing in San Diego Importance of quality control in craft beer Tools and techniques for brewery lab testing How Cytiva supports brewers with lab filtration Why QC matters for shelf life and consistency Advice for small breweries starting QC programs

In this episode of the Capital of Craft podcast, we sit down with Rob Vetere, COO of Bay City Brewing, to talk about the brewery’s relaunch after COVID-19 and how his background in hospitality has helped shape Bay City’s future. Rob shares insights on running dual tasting rooms in Point Loma and East Village, navigating the three-headed beast of hospitality, distribution, and manufacturing, and what it takes to create lasting exposure in a crowded beer market.We also get into Bay City’s major role in hosting the annual Pucks & Pints fundraiser—how it brought together the San Diego brewing community for a good cause, built connections, and proved that beer really is about more than just what’s in your glass.Whether you’re a fan of San Diego beer, a brewery operator, or someone who just loves a good comeback story, this episode delivers real talk from behind the bar.Topics Covered: • Bay City Brewing’s post-COVID relaunch strategy • Running hospitality, manufacturing, and distribution simultaneously • Community engagement through events like Pucks & Pints • Lessons from the restaurant industry applied to beer • Managing cash flow, inventory, and production • Building brand awareness in a competitive market • Collaborations and future releases from Bay City

Season 3 continues with Cody Gagnon, owner and head brewer of Michi Brew Co., one of the freshest faces in San Diego’s ever-evolving beer scene.In this episode, Cody shares the whirlwind journey of opening Michi Brew Co. in just a few months, the learning curve of taking over an existing space, and how his background in hospitality shaped the guest experience at his tropical-themed tasting room in San Marcos. From navigating equipment quirks to organizing a grand opening with 500+ guests, Cody reflects on what it takes to launch a community-focused brewery today — and what he’s planning next, from tiki mug clubs to can releases and summer luaus.🍺 Topics discussed:– Opening a brewery fast by taking over an existing space– The importance of community, branding, and guest experience– Challenges of transitioning into ownership– The inspiration behind Michi Brew Co. and its tropical theme– Beer naming tied to geography and style– Future events, membership plans, and low-ABV innovationsWatch the full episode now and subscribe for more insider stories from the people building San Diego’s world-renowned beer culture.

In this episode of the Capital of Craft Podcast, we sit down with Dan Denham, General Manager of the San Diego County Water Authority, to discuss the essential role water plays in the craft brewing industry. From the origins of San Diego’s water supply to the challenges breweries face when balancing water chemistry, we explore the vital connection between water management and beer quality.Dan shares insights into how the Water Authority ensures a sustainable future for the region’s water supply, even during drought conditions. Learn why water quality and availability are crucial for brewing the perfect pint, and discover how local breweries can better adapt to changing water dynamics.Topics Discussed: The history and infrastructure of San Diego’s water supplyChallenges breweries face with water quality and chemistry How SD prepares for droughts and ensures water sustainability Tips for breweries on managing water costs and quality Collaborating with local water districts for optimal water usage

Unlock the keys to financial sustainability in craft beer with Matthew Holden, brewery consultant and former co-owner of Rip Current Brewing. In this episode of the Capital of Craft Podcast, we explore the financial strategies every brewery needs to survive and thrive in today’s competitive market.From understanding costs to long-term planning, Holden shares insights on how breweries can avoid common financial pitfalls, improve profitability, and build a sustainable business model. Whether you’re a brewery owner, operator, or aspiring beer entrepreneur, this episode is packed with real-world financial advice tailored for the craft beer industry.Topics Discussed:✔️ Why financial literacy is crucial for breweries✔️ How to track costs and avoid losing money on sales✔️ Lessons from COVID’s impact on brewery business models✔️ The importance of production planning & seasonal beer strategies✔️ How the San Diego Brewers Guild is supporting financial education

In this episode of the Capital Craft Podcast, we welcome Esthela Davila, the 2025 San Diego Brewers Guild President, to discuss her journey in the craft beer industry and the future of San Diego’s brewing community.Esthela shares how she got started in beer—from volunteering at festivals to leading a brewery and founding advocacy groups like Pink Boots Society and a Beer Club for Women. She opens up about the challenges of representation in craft beer, the importance of making breweries more accessible, and how the San Diego Brewers Guild is working to support local brewers.We also discuss:✅ The evolution of San Diego’s craft beer scene✅ Why diversity and inclusion matter in brewing✅ The shift from beer hype culture to community-driven taprooms✅ How breweries can attract new beer drinkers & underrepresented groups✅ Plans for San Diego Beer Week 2025San Diego is one of the nation’s top craft beer cities—so what’s next for its brewers? Tune in as we explore how collaboration, education, and innovation continue to shape the industry.

How can breweries and taprooms create more welcoming spaces for families and individuals with autism? In this episode of Capital of Craft, we sit down with Shahriar Afshar, Executive Director of the Autism Society San Diego, to discuss the challenges autism families face when trying to enjoy public spaces—and how breweries can take small, meaningful steps toward inclusivity.Shahriar shares insights from his personal experience as a special needs parent, the simple accommodations that can make a world of difference, and the ways breweries can foster a more inclusive, autism-friendly environment. From sensory-conscious settings to hosting Autism Happy Hours, we explore actionable ways for the beer industry to better serve this growing community.💡 Topics Covered in This Episode:The challenges autism families face in public spacesHow breweries can make small changes for big impactTraining staff to be more autism-awareThe power of patience and understandingPartnering with the Autism Society for community events

In this episode of Capital of Craft Podcast, hosts Erik Fowler and Jeff Fox sit down with Neva Parker, Director of Operations at White Labs, to explore her 20-year journey in craft beer—from her unexpected start in yeast science to becoming a leader in our industry. Neva shares personal stories and insights about what’s kept her passionate through decades of change, the importance of people over product, and how San Diego’s beer community can continue to thrive in a shifting market. As a returning board member for the San Diego Brewers Guild (2025-2026), she also reflects on what’s changed since her first time on the board in 2011 and why engagement is more important than ever. 💡 Key Topics Covered: ✅ The evolution of San Diego beer from the “Wild West” days to today. ✅ Why connection & community are more important than ever for breweries. ✅ Lessons from White Labs on adaptability and longevity in the industry. ✅ The balance between loving beer and avoiding industry burnout. With a unique blend of scientific expertise and deep industry experience, Neva brings a fresh perspective on what makes craft beer special—and what it takes to keep the passion alive.

In this episode of Capital of Craft Podcast, hosts Erik Fowler and Jeff Fox welcome Jeff Lozano, Brand Ambassador for Ballast Point Brewing Company, to discuss the evolution of San Diego’s craft beer scene and the importance of building a strong community and culture within the industry.Jeff shares his inspiring journey from nursing school to becoming a key figure in craft beer, starting as a janitor and working his way through the ranks at Ballast Point. He offers unique insights into fostering collaboration among breweries, the industry's challenges today, and how the San Diego Brewers Guild is working to reinvigorate pride and innovation in the local beer scene.Here's what we discussed in this episode:• The vital role of culture and collaboration in craft beer success.• Navigating challenges in the craft beer industry, from market saturation to rising costs.• How the San Diego Brewers Guild supports breweries and drives community engagement.• Jeff’s advice for creating memorable consumer experiences that build loyalty.• Why fostering pride and passion is essential for the next generation of brewers.Whether you’re a brewer, beer enthusiast, or industry professional, this episode is packed with inspiration and actionable insights!

Hosts Erik Fowler and Jeff Fox sit down with Mack Sant from CraftMaster Stainless to delve into the critical topic of brewery preventative maintenance. With a unique background as a former brewer turned equipment specialist, Mack shares invaluable insights into keeping brewery operations running smoothly and efficiently. From the importance of proactive maintenance to the impact of cleanliness on beer quality, this conversation is a must-watch for brewery owners, brewers, and anyone involved in the craft beer industry. Discover how small maintenance practices can lead to significant cost savings, the role of culture in ensuring consistent upkeep, and the common pitfalls breweries face when managing their equipment. Mack also provides a behind-the-scenes look at CraftMaster Stainless’s customer-focused approach and shares practical advice for breweries of all sizes. Topics Covered: • The importance of preventative maintenance for brewing equipment. • How equipment failures can affect beer quality and production. • Best practices for maintaining gaskets, heat exchangers, and electrical systems. • CraftMaster Stainless’s unique approach to supporting breweries. • Creating a culture of maintenance to ensure long-term success. Tune in and learn how to elevate your brewery’s operations with expert tips and strategies. Don’t forget to subscribe for more industry insights! https://www.craftmasterstainless.com/

In this episode of the Capital of Craft, we sit down with Dan Imdieke, President and Co-Owner of the Cicerone Certification Program, to discuss how beer education can transform the craft beer industry. Dan shares insights from his 20-year journey in the beer world—from working at major chains like Yard House and Molson Coors to leading the charge at Cicerone, the gold standard in beer certifications. We explore the importance of beer knowledge, how it can enhance customer experiences, and why it’s crucial for professionals at every level of the industry. Dan also dives into the evolving landscape of beer education, the challenges facing breweries today, and Cicerone’s goals for the future, including efforts to make beer certification more accessible and relevant for San Diego’s thriving craft beer community. Whether you're a beer enthusiast, a professional looking to level up, or simply curious about the Cicerone Certification Program, this episode is packed with insights on how education can elevate your beer experience. Topics Covered: Dan’s career journey from bartender to Cicerone president The role of Cicerone certification in the beer industry How beer knowledge enhances customer experiences The value of education for brewers, bartenders, and marketers Cicerone’s plans for expanding beer education in San Diego and beyond Tune in to hear Dan’s vision for the future of beer education and what it takes to become a Cicerone!

Join us on the Capital Craft Podcast for an insightful episode with Winslow Sawyer from Pure Project, where sustainable brewing takes center stage. Pure Project is not just crafting exceptional beers but also pioneering sustainability in the craft beer industry. Learn about their unique use of Kernza, a perennial grain that represents a significant advancement in sustainable agricultural practices. Kernza’s deep roots help sequester carbon, improve soil health, and support more sustainable farming methods, all of which Pure Project leverages to create a beer with a purpose. Topics covered: • The innovative use of local ingredients in brewing • Insights into Pure Project’s ethos of ‘beer for good’ • The agricultural and environmental benefits of Kernza • The role of collaboration in crafting sustainable beers • Future sustainability projects and visions for Pure Project

Join us on this episode of The Capital of Craft Podcast as we talk with historian and Brewchive curator Judith Downie. Judith shares the story behind the Brewchive at Cal State San Marcos, an archive dedicated to documenting San Diego’s vibrant beer history. From the early days of brewing to the city’s modern craft beer scene, Judith explains how the Brewchive preserves the stories, styles, and people who have shaped the industry. We also explore how San Diego’s brewing culture reflects broader trends in history, economics, and community. What to Expect: How the Brewchive started and its mission Why preserving San Diego’s beer history matters Connections between brewing, culture, and legislation Insights into beer styles and branding changes over the years The unique role of artifacts and oral histories in telling San Diego’s story

Jill Olesh, the dynamic Director of Sales at Pizza Port Brewing, joins us on this Capital of Craft Podcast episode to explore the deep currents that shape San Diego's beer culture and the broader craft beer community. From Jill's ascent within the San Diego Brewers Guild to her strategic maneuvers in the marketplace, we peel back the layers of collaboration, community, and competition that define the local and national beer scenes.Join us as we sip through the complexities of guild influence on beer businesses, the challenges of market saturation, and the innovative strategies necessary for future growth. Whether you're a brewmaster, industry professional, or a craft beer aficionado, this episode offers rich insights into the passion and operations behind the pints.Topics Covered:Jill Olesh’s journey and leadership within the San Diego Brewers GuildThe role of guilds in nurturing community and collaborationStrategic brand building and market expansion at Pizza Port BrewingAdapting to the evolving landscape of the craft beer industryFuture trends and challenges in craft beer

The renowned “Beer Attorney” Candace Moon joins us once again on the Capital of Craft Podcast! This time, she’s here to talk about brewery regulatory compliance in California. This episode of the Capital Craft Podcast offers an in-depth look at navigating the legal landscape of the brewing industry. Candace breaks down regulatory compliance, clarifies the role of the California Craft Beer Association, and discusses the intricacies of managing permits and licenses for breweries. Check out the full episode!

Join us on this episode of the Capital Craft Podcast as we explore the inspiring journey of Vista’s newest craft brewery － Roadies Brewing. In this episode, we sit down with founders Sean and Diane Hilz, who share their transition from being the lifeblood of their daughter’s color guard troupe to spearheading a community-centric brewery. Nestled in the heart of Vista, California—a city renowned for its supportive craft beer culture and artisanal spirit—Roadies Brewing Co. embodies the spirit of its community. The brewery is designed as a multifaceted venue where visitors can savor exceptional craft beers while enjoying live music ranging from acoustic sets to full band performances, enhancing the cultural fabric of the area. Sean and Diane discuss the origins of their brewing passion, how they’ve woven the essence of their community-oriented past into every aspect of the brewery, and their vision for making Roadies a local staple. They also detail the practical steps of turning a brewing passion into a thriving business, emphasizing the importance of local collaborations and the intricacies of navigating brewery regulations. Topics Covered: • Inspiration behind Roadies Brewing and its community ties. • Overview of Vista’s craft beer culture and its influence on their brewery. • The transition from home brewing to opening a public brewery. • Challenges and triumphs in establishing Roadies Brewing. • Future aspirations for Roadies Brewing in the craft beer industry. This episode not only highlights the journey of Roadies Brewing but also paints a vivid picture of how passion, community, and local flavor can merge to create something truly special in the craft beer world. Join us as we explore the narrative of Vista’s newest brewery and the vibrant atmosphere that makes it a must-visit destination.

Kick-off Season 2 of the Capital of Craft Podcast with a captivating episode featuring Jordan Hoffart, co-founder of Black Plague Brewing.  As we delve into the world of craft beer, Jordan shares invaluable insights on consumer expectations, the evolution of branding, and how to align beer offerings to meet the tastes of your target audience while expanding distribution networks and fostering strategic partnerships. Learn how Black Plague has not only adapted to changing market demands but also driven explosive growth through innovative social media strategies, embracing trends, and setting new ones—all while maintaining a spirit of fun and community.

As many breweries face closures and the craft beer scene in San Diego becomes increasingly challenging, this episode of the Capital Craft Podcast offers a beacon of guidance. Hosts Eric Fowler and Jeff Fox are joined by Derek Smith, a brewery consultant from Small Batch Standard, who brings critical financial insights to the table. Derek delves into how breweries can navigate the tricky waters of rising costs and market saturation, emphasizing the importance of a solid financial strategy to ensure sustainability and growth.Topics Covered:Navigating financial challenges in the craft beer industry.Effective strategies for managing rising operational costs.Analyzing the impact of market saturation in mature versus emerging markets.Leveraging financial metrics for proactive business planning.Exploring revenue streams: The financial dynamics of taprooms versus distribution channels.Learn more about Small Batch Standard at: https://sbstandard.com/