Beyond The Sets And Reps - A Fitness Business Podcast

It’s Episode 100, baby! 🥳 In this milestone episode, Brandi Clark reflects on the unexpected evolution of her business, her podcast, and her purpose. She opens the vault on how Beyond the Sets and Reps started (with messy audio and big dreams), why her lashes almost killed her content strategy, and how a random Facebook post about brides changed her business forever. This episode is full of raw, funny, unfiltered storytelling that connects the dots between humble beginnings and big results. If you’ve ever wondered what it actually looks like to build a six-figure coaching business from scratch, this one is a must-listen.   🎯 Want to Build a Business Like This? Join Brandi inside the Six Figure Framework or catch her free Sunday night webinar, How I Made Over $200K as an Online Fitness Coach With Just 583 Followers and learn the system behind the scenes.  Register for free here: https://beyondthesetsandreps.com/find-clients-online-page  

Brandi kicks off 2026 with a mic facing the wrong direction and a message that hits harder than ever: follow-up is the skill that will separate broke coaches from booked coaches this year. In this episode, she shares how NOT following up cost her $390,000 in 2023, the simple steps she’s using now to prevent that in 2026, and how AI + human touch can be the ultimate power combo for fitness pros.   Text me: 208-974-4919   How I Made $200k As An Online Fitness Professional With Only 583 Followers: https://standoutfitpro.com/find-clients-online 30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days

BEST OF 2025!: Join Brandi Clark as she takes a deep dive into the often overwhelming world of content creation, an essential element for any successful fitness entrepreneur. Brandi shares a valuable framework that her team uses and teaching their clients inside the Six Figure Framework program, aptly termed the "Content Brain Dump." This innovative spreadsheet becomes a roadmap for organizing ideas that fall under content categories, such as "Connect or How To," "Hope or Inspiration," and "Conviction or Truly Believe." You'll be guided through the each category, learning how to generate diverse content from a single, impactful single piece of content. This method not only simplifies the creative process but also maximizes the potential reach of their posts. . And when your ready, here’s how I can help:   30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days   Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout  

BEST OF 2025! In this throwback episode of Beyond the Sets and Reps, host Brandi Clark dives deep into the essential art of content creation for online business success. Let’s dive in on why simply posting on social media isn’t enough as Brandi outlines the real strategies behind building connection, trust, and ultimately sales through your content. If you've been feeling stuck posting consistently without seeing engagement, comments, DMs, or sales, this is the episode you’ve been waiting for. Brandi introduces the Client Acquisition Cycle and breaks down how each phase should shape your content strategy. She also shares 8 actionable tips for making your content clear, relatable, purpose-driven, and high-converting, with a special focus on the power of video and the magic of showing your true personality online. Ready to stop posting and praying, and start posting with purpose? Tune in now—and don’t forget to check the show notes for details on how to join the Six Figure Framework!   And when your ready, here’s how I can help: 30 Ways to Make $500 In Your Fitness Business By Next Week: https://www.standoutfitpro.com/30-ways       90 Days Of Social Media Content For The Fitness Professional: https://www.standoutfitpro.com/90-days-of-content   Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

In this no-fluff, tactical episode, Brandi Clark breaks down her exact four-step process for enrolling a flood of new clients in January...complete with timelines leading up to the new year. She gives dates, steps, and scripts to help you create buzz, re-engage your audience, and turn likes into leads. Whether you're a fitness coach, weight loss coach, or health pro, this episode shows you what to post, when to post it, and how to convert your audience without feeling like a sleazy salesperson. If you're ready to turn New Year's motivation into consistent client signups, this is the episode for you. 💥 What You’ll Learn: Why now is the time to front-load your content and revive your dead feed How to use Brandi’s Four Daily MMAs to create visibility, engagement, and buzz The exact timeline to follow from Dec 17 through early January What kind of posts to use in each phase (hook → problem/pillar → hand-raiser → DM → conversion) How to write a high-converting feeler post that floods your inbox with leads Brandi’s go-to response script for the DMs that leads to real sales calls Why you don’t need a big following to hit $200K/year—and how she did it with just 583 followers   👉 Get the full MMA Course for only $27: https://www.standoutfitpro.com/lto-find-and-enroll 👉 FREE Training: How I Made $200k As An Online Fitness Professional With Only 583 Followers: https://beyondthesetsandreps.com/find-clients-online-page  

Brandi Clark pulls back the curtain on how she actually organizes her week as a busy mom, wife, and fitness business mentor. If you’ve ever sat down to “work” and found yourself drowning in sticky notes, randomly scrolling social media, or feeling guilty for always being on your phone, this one is for you. Brandi walks you through the simple structure she uses to create focused work time, protect her home as a sanctuary, and still grow a profitable online fitness business. You’ll hear how she created a dedicated work zone, ditched the constant phone hustle, started tracking her time with tools like Toggl and timers, and built “CEO Days” into her schedule so she can think, create, and actually get important tasks done. She also shares how she batches client calls, uses the Sunsama app to replace her sticky notes, and prioritizes money-making activities, lead magnets, and conversion events that consistently bring in revenue.   Resources mention in the episode: https://toggl.com/ https://www.sunsama.com/   👉Register for How I Made $200k As An Online Fitness Professionals With Only 583 Followers: https://beyondthesetsandreps.com/find-clients-online-page   MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com . .   And when you're ready, here’s how I can help:   30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days   Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout  

In this episode, Brandi is calling you out (with love 💗) on the real reason your fitness or coaching business isn’t making the money you want: it’s way too complicated. If you’ve got 7 different programs, random challenges, cute-named resets, and still no consistent income… this is your wake-up call. Brandi breaks down her 5×1 Method for simplifying your business so you can finally build something profitable, scalable, and way less exhausting. In This Episode, You’ll Learn: Why “more offers” is not the answer to your money struggles The hidden cost of constantly creating new programs, launches, and promotions How Brandi went from a pile of scattered offers to one clear bridal transformation program in Sweating For My Wedding The 5×1 Method for a simple, profitable business: The simple, organic sales system Brandi and her clients use to enroll 6–8 new clients each time How most fitness pros are overworked and underpaid—and what has to change so that’s not your story anymore The exact way Brandi structures her Six Figure Framework program using the same 5×1 principles she teaches you in this episode Episode Timestamps Times are approximate and for reference. 00:00 – 03:30 – Welcome back, messy hair energy & golden doodle under the desk 🐶 03:30 – 07:30 – The real struggle: tons of effort, tiny checks, and why most fit pros are stuck 07:30 – 10:30 – “How many programs do you have?” The question that exposes the problem 10:30 – 13:30 – Brandi’s story: underpaid instructor to “Sweating For My Wedding” and offer overload 13:30 – 16:00 – From a pile of random programs to ONE 12-week transformation 16:00 – 19:30 – Introducing the 5×1 Method and what each “one” actually means 19:30 – 23:30 – One Big Problem + One Powerful Promise: why your messaging feels vague 23:30 – 27:30 – One Obvious Solution: turning what you already do into a clear framework 27:30 – 31:30 – One Irresistible Offer: packaging your process into a high-value signature program 31:30 – 34:30 – One Sales System: daily money-making activities, lead magnets, and webinars 34:30 – 35:55 – What clients see when they go through the Six Figure Framework & expected results 35:55 – End – How to join the next live training + current pricing for the Six Figure Framework   👇 JOIN SIX FIGURE FRAMEWORK FOR AS LOW AS $249/MO 👇 https://www.standoutfitpro.com/six-figure-framework-enroll   HOW I MADE $200K AS AN ONLINE FITNESS PROFESSIONAL WITH ONLY 583 FOLLOWERS 👇 (free training) https://beyondthesetsandreps.com/find-clients-online-2227       And when your ready, here’s how I can help:   30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days   Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

In this episode, I’m diving into something that might ruffle a few feathers (don’t worry, they needed ruffling anyway): the difference between being a boss and being a leader. I recently sat on a “Women in Leadership” panel at a conference… and let’s just say the conversation swerved hard into “boss” territory real quick. Add in a real-life run-in with a narcissistic business owner (no names, don’t even ask 👀), and it was the perfect setup for today’s message. Because if you want to build a business — whether it’s a multi-location empire or a cute little part-time money maker — you’ve got to understand the difference between leading people and simply telling them what to do. Spoiler alert: You can be a boss without being a leader. And you can be a leader without ever having the title “boss.” Hope you love it! Bye for now! Brandi Clark   MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com   And when you're ready, here’s how I can help:👇   30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

If you’ve ever felt awkward, anxious, or straight-up ashamed to say the price of your program out loud, this one’s for you. In this real, raw, and empowering episode, Brandi Clark gets brutally honest about the emotional blocks that stop coaches from selling with confidence. She shares personal stories (including her very first $97/month offer and a manipulative $25K pitch she experienced) and breaks down the exact shift that took her from apologizing for her price… to building a $200K coaching business with under 600 followers. You’ll learn: The real reason you feel weird selling (it’s NOT your price) Why “charge your worth” is terrible advice How to set your price based on belief not fear The 4 essential parts of a profitable coaching business (Brandi's Anatomy of a Business) A simple script to use in sales conversations that won’t make you cringe This episode will leave you fired up to own your price, lead your business, and show up like the confident coach you already are.   And when you're ready, here’s how I can help:   How I Made $200,000 As An Online Fitness Professional With Only 583 Followers: https://beyondthesetsandreps.com/find-clients-online-2227   30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days   MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing Venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience at a no-brainer price point.  Jump on over and take a look at myclientconnections.com Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

In this episode of Beyond the Sets and Reps, host Brandi Clark shares essential lead generation strategies for fitness businesses. Celebrating nearly 12,000 downloads, she highlights the importance of aligning lead magnets with client needs and introduces the revamped, accessible Six Figure Framework program. With actionable tips on client relationships and marketing, Brandi inspires listeners to elevate their fitness business. Tune in for expert insights! And when you're ready here's how I can help:   4 Crazy Simple Steps That Made Me $200k With Only 583 Followers As An Online Fitness Professional: https://beyondthesetsandreps.com/find-clients-online-2227   MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com     30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

In this powerful and transparent episode, Brandi Clark opens up about one of the biggest shifts in her business to date, burning down her $5,000 high-ticket offer and replacing it with a more accessible, scalable pricing model that’s changing everything. She dives deep into: What triggered this bold decision. How it’s actually creating more revenue and more impact in her business. Why your pricing structure could be the key to unlocking growth in 2025 and beyond. Brandi doesn’t just share her story, she shows you how to apply these same principles in your own business to scale faster, serve more people, and stay relevant in an evolving economy.   And when you're ready, here is how I can help: 👉 4 Crazy Simple Steps That Made Me $200,000 With Only 583 Followers As An Online Fitness Professional: https://beyondthesetsandreps.com/find-clients-online-2227   👉30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   👉90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

In this high-energy episode, Brandi Clark, akaThe Messy Hair Millionaire, breaks down the three critical shifts she’s making in her business heading into 2026. As she steps boldly into a new era of growth, Brandi gets real about scaling, paid ads, weekly webinars, and why she’s completely transforming how she serves fitness professionals and online coaches. If you’ve been feeling stuck trying to grow your business organically, tired of hearing “10K months” on repeat, or ready to make consistent money doing what you love, this episode will light a fire under you. 🔥   What You’ll Learn in This Episode 1️⃣ Shift #1: The Power of Paid Ads (Without Losing the Organic Touch) Brandi reveals how she’s evolving from an organic-only strategy to a hybrid model with omnipresent ads. You’ll learn why ads only work when your organic systems are dialed in,  and how to know when it’s time to “pour gas on the fire.” 2️⃣ Shift #2: Weekly Webinars That Convert Discover why Brandi is ditching quarterly launches for weekly conversion events, and how this new rhythm creates consistent sales, deeper audience connection, and faster results. She even shares the title of her brand-new webinar: 👉 “Four Crazy Simple Steps That Helped Me Make $200,000 with Only 583 Followers.” 3️⃣ Shift #3: Making the Six Figure Framework Affordable for Everyone The biggest announcement of all: Brandi is slashing prices to make her signature program accessible to more coaches. You can now choose between: Self-Paced Access: $149/month Full Cohort with Coaching: $249/month She’s rewriting the rules of online business mentorship, no more $5,000 price tags blocking passionate coaches from success.   Register here: 👉 4 Crazy Simple Steps That Helped Me Make $200,000 With Only 583 Followers As An Online Fitness Professional     And when you're ready, here's how I can help👇:   30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout   MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

In this episode, Brandi focuses on the art of content creation, guiding you through the nuances of engaging your audience—even if your following is small. She shares her personal success, having generated her first $200,000 year with a modest following of just 583 people. Brandi emphasizes that even if you don’t have a massive social media presence, she asserts that you can still achieve remarkable financial success. Throughout the podcast, Brandi elaborates on her approach to content creation, emphasizing the importance of knowing your audience and crafting relatable material. She presents her framework for creating three vital tiers of content that will guide your followers through their journey from initial engagement to decision-making. With her relatable, down-to-earth demeanor and witty humor, she lays out how you can craft content that resonates with your audience at every level, ensuring maximum conversions. The first tier she introduces is Top of Funnel (TOF) content, which is designed to cast a wide net and attract potential clients who can relate to your personal story, experiences, or lifestyle. Brandi encourages you to think less about promoting your services and more about sharing relatable moments that resonate with your audience's everyday lives. By sharing insights from her own chaotic life as a busy mom and business owner, she illustrates how even the most unassuming posts can create powerful connections. Next, Brandi delves into Middle of Funnel (MOF) content, which is where you transition your audience from casual observers to engaged followers who are interested in learning more about what you offer. This involves sharing educational content, problem-solving techniques, and insights that showcase your expertise in your field. Through relatable anecdotes and guidance, she explains how this phase is crucial for solidifying relationships with potential clients, paving the way for deeper engagement. Finally, Brandi introduces the Bottom of Funnel (BOF) content, which focuses on conversions. Here, she guides you on how to create impact-driven calls-to-action that encourage your audience to take the next step—whether it be signing up for your programs, joining your memberships, or reaching out for more personalized coaching. By consistently evaluating the effectiveness of your content, you'll be able to refine your strategy and improve your outcomes. Tune in now to gain insights that will change the way you view content creation and help you leverage your unique voice in the fitness industry. Grab your favorite pair of leggings and get ready to take notes—because your fitness business is about to get a serious upgrade!   And when you're ready, here's how I can help: Posts To Profits - Our monthly membership dedicated tohelping you create content that gets noticed! https://standout-fit-pro.circle.so/checkout/post-to-profits-founding-member   30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

In this episode of "Beyond the Sets and Reps" podcast, host Brandi Clark, the "Messy Hair Millionaire", dives deep into the art of authentic communication in the fitness industry. Whether you're a seasoned entrepreneur or just beginning your journey, Brandi reveals how the way you interact with potential clients can significantly impact your enrollment and retention rates. As a multi-faceted fitness professional, group instructor, personal trainer, gym owner, national presenter, and business mentor, Brandi shares her wealth of experience that resonates with anyone looking to grow their fitness business. Brandi introduces guest expert Elias Scarr, who shares insights on "speaking human" to connect with clients more effectively. Drawing from his extensive sales experience, Elias emphasizes that successful selling is not about pushing a product but rather about engaging in genuine conversations. He highlights the critical shift many fitness professionals need to make: approaching potential clients not with a sales pitch but with a sincere desire to help improve their lives. This emphasis on authentic communication can transform the client-coach relationship, making it easier to enroll more clients and foster loyalty. Throughout the episode, listeners are encouraged to reassess their mindset around selling. Elias suggests that understanding the psychology of potential clients is key. To do this, he outlines basic personality types and decision-making approaches, helping coaches to identify whether their prospects are introverted or extroverted and if they make decisions based on emotions or logic. By tailoring communication to meet the unique needs and preferences of each client, fitness professionals can significantly enhance their ability to convert leads into lasting relationships. Elias doesn’t hold back on sharing actionable strategies. He provides insightful techniques for building client confidence during the buying process and stresses the importance of follow-up communication within a crucial 24 to 72-hour timeframe after an initial sale. Simple gestures such as sending personalized video messages, congratulatory texts, or handwritten notes can create a powerful connection and reinforce clients’ decisions, setting the stage for a successful coaching journey. Moreover, the podcast emphasizes creating "raving fans" by teaching members how to refer their friends and family. Elias outlines practical steps for encouraging clients to bring a workout partner or participate in referral programs, highlighting that these small actions can culminate in significant business growth. This not only helps gyms to acquire new memberships but also strengthens the community aspect of fitness, making clients feel more engaged and valued. In closing, Brandi and Elias leave listeners with a wealth of golden nuggets tailored for any fitness professional. Whether grappling with imposter syndrome, learning how to effectively manage conversations with clients, or looking for ways to foster a supportive community around your gym, this episode provides valuable insights to guide you through your journey. So, lace up your sneakers, grab your notebook, and prepare to unlock the secrets to elevating your fitness business in this inspiring episode of "Beyond the Sets and Reps." Don’t forget to connect with Elias directly for personalized guidance, and be sure to implement these strategies to start transforming your approach to client engagement today! . . Connect With Elias Scarr: Website: Sellitlikescarr.com Jump on his calendar:  https://calendly.com/eliasscarr/let-me-be-your-customer?month=2025-10 Facebook: https://www.facebook.com/elias.scarr Instagram: https://www.instagram.com/elias_scarr/ . .     And When You're Ready, Here's How I Can Help MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com   30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

In this episode, Brandi Clark aka The Messy Hair Millionaire discusses the importance of niche work for coaches, particularly in the fitness industry. She emphasizes that many coaches get stuck on defining their niche, which can hinder their business growth. Brandi breaks down the components of a niche, including the industry, the ideal client, and the desired results. She stresses the need for specificity in identifying the ideal client and creating content that resonates with them. The episode concludes with practical homework for listeners to better define their niche and ideal client.   Chapters 00:00 Introduction to Niche Work 02:19 Understanding Your Industry and Client 06:33 Defining Your Ideal Client 12:34 The Importance of Specificity in Niche 17:08 Desired Results and Teaching Mechanisms 20:48 Creating Resonant Content 23:28 Homework and Practical Steps   Key word: niche, coaching, fitness, business, ideal client, content creation, marketing, women over 40, entrepreneurship, personal training, fitness business, online business, online fitness business     MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com   And when you're ready, here’s how I can help: 30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

In today's episode Brandi Clark shares why she is changing the podcast drop date and invites you to also look at what your doing that is no longer serving you.   And when your ready, here’s how I can help: 30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days   Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

Brandi pulls back the curtain on her full journey—from a 19-year-old battling bulimia to group fitness instructor, gym owner, and ultimately a multi–six-figure online business mentor working part-time from home in Kentucky. She shares the pivotal moments that changed her life: discovering group fitness, buying and exiting brick-and-mortar gyms, stumbling into the bridal niche through a single Facebook comment, and building her business on four simple “Daily Money-Making Activities” (Content, Count, Comments, Conversations). You’ll hear the unvarnished struggle (failed webinars, tight finances) and the payoff of relentless consistency—plus how those same basics can help you generate your first extra $1–3K/month without funnels or fancy tech. In this episode, you’ll learn: The one early decision that redirected Brandi’s entire life and career How teaching group fitness led to personal training, gym ownership, and burnout—and why she pivoted online The accidental breakthrough into the bridal market and the first webinar that didn’t convert The 4 Daily Money-Making Activities and why consistency is the “unspoken” fifth Why you don’t need funnels or complex systems to start making real money online Resources & Next Steps Join Posts to Profits (founding rate with a 7-day free trial): hands-on help implementing the Daily MMAs, writing hooks/captions, and turning content into clients. Join Posts To Profits here: https://www.standoutfitpro.com/post-to-profit Connect with Brandi: IG @TheMessyHairMillionaire, FB Brandi Bird Clark, FB Group Successful Online Fit Pros

In this episode, Brand Clark unpacks the transformative strategies that have allowed her to generate an impressive $200,000 in profit with fewer than 600 followers. This isn't just about making money; it's about harnessing simplicity in your fitness-based business by speaking directly to what resonates with your clients. Brandi sets the stage for today's session by discussing the recent live training—From Posts to Profits—a concept that encapsulates four remarkably straightforward steps to monetizing your following, regardless of its size. She intimately connects with the audience, encouraging them to embrace their entrepreneurial journey in their favorite workout gear while emphasizing the practical insights they can expect during the episode. As she dives into the material, Brandi highlights the affordable membership opportunity for her new program, "Posts to Profits," available at an introductory rate of only $89 a month. Here, listeners will discover invaluable resources, such as weekly coaching calls, access to a full library of courses, and strategic guidance on creating effective social media content that not only draws attention but also converts followers into clients. The daily money-making activities she introduces—count, content, comments, and conversations—serve as the foundation for building a thriving business without getting lost in the overwhelming complexities of technology and automation. Listeners are invited to engage actively, asking questions and interacting with fellow participants. Brandi shares candidly about the challenges many fitness professionals face on social media today—struggling with engagement and feeling overshadowed by others in the industry. Yet she shares stories of real success, illustrating how even those with a modest online presence can achieve significant financial milestones by focusing on building genuine connections and crafting relatable content. Throughout the episode, Brandi offers a treasure trove of strategies, including how to create compelling hooks for your posts, how to use call-outs effectively, and the art of responding to comments to boost algorithm visibility. She emphasizes the importance of community and collaboration among her listeners: they are not competitors but allies with a common goal of improving lives through fitness and wellness. As she wraps up, Brandi encourages everyone to take advantage of this unique opportunity—their chance to access practical tools and personalized support designed to elevate their business. The podcast isn't solely about consuming information; it's about implementing it with ease and confidence. Join Brandi Clark on this enlightening journey of turning social media presence into profit, embracing the power of connection, and making a significant impact—one follower at a time. Dive deeper with her as you explore what it means to be a standout fitness professional in today’s digital landscape.  . JOIN POSTS TO PROFITS HERE 👇: https://www.standoutfitpro.com/post-to-profit . WATCH THE LIVE TRAINING HERE 👇:  https://us06web.zoom.us/rec/share/p8WhbQUzFiOpd2qraIs1W-23VVODXvulYQYcoW3zP2SuWHGnXCwTU8nLQZVtzK3b.7p6tN-e1CNRsPRJp     CONNECT WITH BRANDI 👇: Email: hello@standoutfitpro.com Text: 208-974-4919 Consult Call: https://www.standoutfitpro.com/contact    

Are you a fitness professional struggling to convert social media posts into paying clients? Join Brandi Clark, the Messy Hair Millionaire, on the Beyond the Sets and Reps podcast as she shares her experience and insights on successfully navigating the world of social media for your fitness business. With her background as a group fitness instructor, personal trainer, and two-time gym owner turned national presenter, Brandi understands the challenges you face in finding and enrolling clients. In this episode, she dives deep into strategies for transforming your posts into profits, ensuring you never feel discouraged by the seeming futility of social media again. Throughout the episode, Brandi discusses the significance of having a clear goal when creating content. She emphasizes that simply posting for the sake of activity will not yield results; instead, your content must engage and connect with your audience on an emotional level. For many, this is where the struggle lies—identifying how to spark conversations that lead to business opportunities. She encourages you to stop with vague posts that lack intention and start focusing on building a strategy that attracts engagement and, ultimately, sales. Brandi introduces her "post-to-profit method," breaking it down into simple, actionable steps. Learn how to captivate your audience with compelling content that aligns with the right platform, differentiate your messaging for Instagram versus Facebook, and avoid the pitfalls of generic posts that don't resonate. She gives real examples of effective hooks and call-outs that speak to your ideal client. In addition, the episode highlights the importance of building credibility through testimonials, creating deeper connections with authentic stories, and generating conversion content that encourages your followers to take action. Moreover, Brandi doesn't shy away from providing insight on what NOT to do. She discusses the dangerous habit of "posting and ghosting" where you post but fail to engage with your audience afterward. This is a critical mistake that limits the visibility of your content and stifles potential conversions. She emphasizes that active engagement is crucial in the algorithmic landscape of social media, where interaction can determine the reach of your posts. To further assist in overcoming common hurdles, Brandi invites listeners to her upcoming training session, where she will delve into her four daily money-making activities that revolutionized her success. This session promises to equip fitness professionals with the tools they need to create engaging content and facilitate meaningful conversations that translate into financial growth. Her pilot program promises to offer personalized coaching and community support to help you master these strategies so you can lock in profits growing your business consistently. Brandi encourages listeners to join her community, offering founding membership rates for those eager to implement the strategies discussed. With practical advice and a step-by-step approach to creating a sustainable sales strategy through social media, this episode of Beyond the Sets and Reps is a must-listen for any fitness professional ready to elevate their business and achieve their goals. Tune in now for enlightening discussions on harnessing social media to charge your business forward, transforming your posts into profits, and connecting authentically with your ideal clients. Don't miss out on this opportunity—your path to increased engagement and sales is just a podcast away!   FREE TRAINING: From Posts To Profits: 4 Crazy Simple Steps That Make Me $200k With Less Than 600 Followers https://www.standoutfitpro.com/from-posts-to-profits-masterclass   And when your ready, here’s how I can help:   30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

In this episode of Beyond the Sets and Reps, host Brandi Clark, @themessyhairmillionaire, shares essential tips for aspiring fitness entrepreneurs to launch their online businesses. She identifies five things to avoid and five key elements to focus on, stressing the importance of personal branding and social media. Brandi offers relatable insights on common pitfalls and announces her upcoming program, **Post to Profits**, designed to help entrepreneurs create engaging content. Tune in for the confidence-boosting advice you need to kickstart your fitness journey!   JOIN THE WAITLIST FOR POSTS TO PROFITS: https://beyondthesetsandreps.com/ptp-waitlist   MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com   And when your ready, here’s how I can help:   30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days   Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout