Work Less, Earn More

In this episode, I'm speaking with Pinterest marketing expert Heather Farris about optimizing Pinterest for your business in 2025. We discuss the impact of AI on the platform and why you need authentic, creator-generated content to stand out from the tidal wave of lazy AI content.Heather shares vital insights on adapting to Pinterest's algorithm changes, the importance of engaging visuals, and practical strategies for creating high-quality pins. You will learn about effective board optimization, pinning frequency, and how to streamline workflows for success.Whether you're a seasoned marketer or just starting, this episode offers essential tools to enhance your Pinterest presence and drive sales.Key takeaways include:- The importance of authentic content in the age of AI- Navigating Pinterest's algorithm updates- Effective pinning strategies and board optimization tipsTune in for actionable advice to boost your Pinterest marketing efforts!Chapters:0:15: Introduction to Pinterest1:50: The AI Impact on Pinterest2:56: Navigating AI Content Challenges6:37: Pinterest Algorithm Updates11:06: Effective Pinterest Strategies19:49: Repurposing Content for Pinterest23:27: The Start, Scale, Succeed Virtual Conference26:41: B2B and Informational Content on Pinterest38:04: Simplifying Your Pinterest Workflow39:24: Tools and Resources for Pinterest Marketing41:46: Services Offered by Heather FarrisWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I'm sharing my journey of building a successful online business while raising my (now SIX) children! I'm disclosing the effective strategies that have allowed me to thrive as both a mother and an entrepreneur.Let's dive into my business model, struggles, lessons learned, and how I have managed transitions along the way. I'll also tell you the tech and tools that have supported our business and allowed us to grow.Balancing work with family life requires setting firm boundaries and delegating tasks to others effectively. There is also a lot of value in proving a concept before scaling it up and in avoiding other (potentially costly) missteps, like a few I'll share with you here!I want to provide you the key practical insights you need for launching and growing your own online business while putting family first.Tune in to hear:Effective strategies for building a sustainable online businessEssential steps for attracting and retaining customersTips for managing work-life balance as a parent and entrepreneurKey mistakes to avoid on your entrepreneurial journeyIf you're eager to grow your online business without compromising family time, this episode is a must-listen!Chapters:0:00: Introduction to My Journey1:56: Understanding My Business Model8:29: My First Customers12:23: Scaling My Business18:38: Tools and Software I Use26:42: Balancing Business and Motherhood30:34: Mistakes to Avoid34:35: Closing Thoughts and Next StepsWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

When you’re just getting started with your business, it can be so tempting to spend time on all the “fun” things like designing the perfect logo, building a fancy website, or posting every day on social media. But here’s the thing: those tasks don’t actually move the needle when it comes to making money.In this episode, I’m sharing the common mistakes I see new entrepreneurs make that end up wasting precious time and slowing down their progress. I’ll explain which activities you can safely postpone, like forming an LLC, creating complicated sales funnels, or investing in expensive software, and why focusing on them too soon can actually hold you back.Instead, I’ll show you what to prioritize right now: your product, your target audience, and your sales process. These are the core essentials that will help you start earning sooner and give you the momentum to grow.If you’re in the early stages of building your business, this episode will help you cut through the noise, stop spinning your wheels, and zero in on what actually matters most.Listen to the full episode to hear:The tasks that seem important but won’t help you make money yetWhat to focus on first to build momentum and generate salesWhy delaying certain “official” steps can actually speed up your progressHow to avoid the distractions that hold most new entrepreneurs backWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

If you’re running an online business, you already know how important it is to have systems that actually work—not just ones that look good on paper. But turning audience attention into revenue? That can feel a lot trickier.In this episode, I’m joined by business strategist Jordan Gill, the founder of Systems Saved Me. Jordan and I dig into the most common mistakes entrepreneurs make with sales conversions, why keeping your systems simple is often the smartest move, and creative ways you can personalize and position your offers to stand out.We also talk about how tools like ChatGPT can make content repurposing a whole lot easier, and why focusing on fewer platforms might just be the fastest way to see bigger results. If you’re selling digital products or growing an online business, this conversation is packed with practical strategies to help you streamline, sell more, and avoid burnout.Listen to the full episode to hear:The biggest mistakes entrepreneurs make when trying to convert salesWhy simple systems are often the most effective for growthHow to personalize and position your offers so they stand outSmart ways to use AI tools (like ChatGPT) to repurpose content and save timeWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Learn more about Jordan: https://systemssavedme.comGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Choosing the right legal structure for your business can feel… overwhelming. Sole proprietorship, LLC, S corp, C corp… what do all these terms even mean? And more importantly, how do you know which one is right for YOU?When I was first starting out, I had so many questions about business structures. I didn’t want to mess up something that could affect my taxes, my liability, and my long-term growth. And I know I’m not the only entrepreneur who’s felt that way.That’s why in today’s episode of Work Less, Earn More, I’m breaking down the four most common business structures and walking you through the pros and cons of each. I’ll share what I’ve personally learned from navigating these transitions myself, give you tips for when it makes sense to switch from one structure to another, and explain why it’s so important to get professional advice from an accountant or attorney.If you’ve ever felt confused about what’s best for your business—or you just want to be sure you’re set up in the smartest way possible—this episode will clear things up.Listen to the full episode to hear:The differences between a sole proprietorship, LLC, S corp, and C corp (in plain English)The key pros and cons of each structureWhen it might make sense to switch from one structure to anotherWhy professional guidance from an accountant or attorney is essentialWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I’m joined by leadership strategist and operations expert Jillian Dolberry to talk about how you can build a reliable system for making smarter decisions in your business.We dive into why reactive management can hold you back, how to make sure your choices align with your core values, and the daily habits that keep operations running smoothly. Jillian also shares practical tips for delegating, documenting processes, and avoiding the operator trap, that all-too-common mistake of trying to do everything yourself.If you’ve been wanting to streamline your operations, empower your team, and free up more of your time to focus on growth, this conversation is full of actionable insights you can start putting into practice today.Listen to the full episode to hear:How to make business decisions that align with your core valuesPractical ways to delegate tasks and empower your teamThe importance of documenting processes for smoother operationsHow to avoid the operator trap and free up your time for growthWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Learn more about Jillian: https://jilliandolberry.com/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Ever feel like there’s just too much to do and not enough time to do it all? In this episode, I’m sharing the exact weekly planning process I use to keep my business running, homeschool my kids, and still have time to breathe.I’ll walk you through how I prioritize what actually matters, set boundaries that protect my time, and build in flexibility so my week doesn’t feel overwhelming. I’ll also let you in on a little secret: sometimes procrastinating on purpose is the smartest move you can make.If you’re looking for a simpler, more strategic way to plan your week, this episode is for you.Listen to the full episode to hear:My step-by-step weekly planning processHow I set boundaries and stay focused on prioritiesWhy I intentionally procrastinate on certain tasksTips for fitting in small tasks without losing momentumWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Ready to try Melio for yourself? You can get started with no monthly fees using their Melio Go plan, or upgrade for advanced features like batch payments, approval workflows, and W9/1099 tax tools. https://go.melio.com/gillian2025In this episode, I’m talking about how AI is reshaping content creation, for better or for worse. While it’s easier than ever to churn out low-quality work, there’s also huge potential to create better content faster with the right strategies. I’ll share three smart ways to use AI to level up your content: coming up with ideas, repurposing across platforms, and polishing your drafts. I’ll also give you a bonus tip on automating your workflow, plus introduce a tool called Lio that makes managing contractor payments simple and flexible.Listen to the full episode to hear:How AI is changing the landscape of content creationThree practical ways to use AI to streamline your content processTips for repurposing content and improving your drafts with AIA bonus tip for automating your workflow and saving timeWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I’m joined by Dr. Dave Heath, founder of Human Focus AI, for a conversation about how entrepreneurs can use AI to run their businesses more efficiently. Dr. Heath shares why now is the time to start integrating AI, comparing it to the early days of the internet, and how adopting it early can give you a major advantage. We dive into practical ways to use tools like ChatGPT for content creation, quality control, and streamlining daily operations. He also explains how to build custom AI assistants tailored to your unique business needs and how to avoid some common mistakes. By the end of this episode, you’ll have a clear roadmap for using AI to save time, boost productivity, and stay focused on what matters most.Listen to the full episode to hear:Why early adoption of AI can give your business a competitive edgeHow to use tools like ChatGPT for content creation and quality controlSteps to create custom AI assistants tailored to your businessCommon mistakes to avoid when integrating AI into your workflowWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Learn more about Dave: https://www.humanfocusai.com/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I’m sharing a challenge that nearly every aspiring entrepreneur faces at some point: how do you choose the right product to create and sell?I’m walking you through the five-step framework I use to help my students make this decision strategically so they can confidently create a product that sells, even if they have a small audience or feel uncertain about their expertise. Whether you’re thinking about creating a course, a digital product, or something else, I’ll show you how to identify opportunities, filter your ideas using my Four Ps method (Problem, Person, Proven, Personal Fit), and validate your concept through real customer interactions and pre-sales.I’m also sharing a practical example from one of my students, Jane Calms, who successfully launched her first course by following these exact steps.If you’ve ever struggled with indecision, self-doubt, or simply having too many ideas, this episode will give you the clarity and direction you need to move forward.Use this scoring spreadsheet to decide WHICH of your product ideas to pursue: https://gillianperkins.com/choose-what-productListen to the full episode to hear:A clear, step-by-step process for choosing the right product to createHow to narrow down your ideas using the Four Ps methodPractical ways to validate your product idea before you build itEncouragement and examples to help you get started, even with a small audienceFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I’m joined by my friend and fellow entrepreneur, Tara Wagner. Tara is an accredited small business consultant who has been through a lot in recent years, navigating chronic health challenges and long COVID while still running a successful business.We had a really honest conversation about what it looks like to build a sustainable, profitable business when life throws you curveballs and how social media, specifically Instagram, can either help or hurt in that process. Tara shared how she’s learned to treat her Instagram profile more like a digital business card: simple, strategic, and supportive of her overall business goals (without requiring hours of her time every week).If you’ve been feeling overwhelmed or uninspired by social media, I think you’ll find this conversation refreshing and encouraging.Listen to the full episode to hear:How to optimize your Instagram profile so it works for you even when you’re not actively postingWhy social media shouldn’t run your business — or your lifeHow to create intentional content that aligns with your offers and helps convert followers into clientsTara’s plan for her own 90-day challenge to revive her social media presence in a way that feels aligned and manageableWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:YouTube Workshop Registration: https://creatorfasttrack.com/workshop-registrationLearn more about Tara: https://xotara.us/socialbizcard/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

AI has changed the game, making it easier than ever to create more content but also raising the bar for quality. In this episode I talk about what’s working right now, from story-driven videos and long-form interviews to the growing shift toward video and podcasts as preferred content formats.We’ll dive into why building trust and creating personal connections is more important than ever and how “fast track funnels” can help speed up the buyer journey. I’m also breaking down why free “lite” versions of your offers can increase conversions and why user-generated content still plays a powerful role in today’s marketing landscape.Whether you're just getting started or looking to optimize your marketing strategy, this episode will help you stay ahead of the curve and reach your audience more effectively.Listen to the full episode to hear:The most effective marketing strategies for online businesses in 2025Why video and podcasts are outperforming written contentHow to build trust and connection with your audienceThe benefits of offering free “lite” versions of your productsWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:YouTube Workshop: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I'm excited to share a conversation I had with Gabe Cox during the Grow Your Business Without Social Media Online Conference. We talked all about how to grow your business with content marketing in a way that’s both strategic and sustainable.I shared why YouTube is my favorite platform for long-form content and how I use it to attract leads and build trust with my audience. We also got into how I repurpose content across different platforms, plan videos more efficiently, batch-produce content, and even turn content creation into a revenue stream.If you're looking to grow your business without being glued to your phone or computer all day, this episode will give you the tools and strategies to do just that.Listen to the full episode to hear:Why I rely on YouTube to grow my businessMy strategy for repurposing content across platformsHow I plan and batch content to save timeSimple ways to monetize your contentWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:YouTube Workshop Registration: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I’m diving into a topic that every entrepreneur needs to understand: how to protect your business legally without spending a fortune. I may not be a lawyer, but after years of building and running multiple businesses, I’ve learned a lot about the legal steps small business owners need to take to stay protected and profitable.I’m sharing what I’ve learned about choosing the right business structure, using solid contracts and client agreements, creating essential website policies, protecting your intellectual property, and knowing when (and what kind of) business insurance makes sense. I’ll also introduce you to Small Business Legal 101, a practical and affordable course taught by licensed attorney Sam Vander Wielen, available inside Startup Society.Whether you’re just getting started or have been in business for a while, this episode will help you understand the key legal protections your business needs and how to get them in place without breaking the bank.Listen to the full episode to hear:The most important legal protections every small business should have in placeHow to set up contracts and agreements that actually protect youAffordable ways to safeguard your website, content, and intellectual propertyWhen you really need business insurance and when you might notWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

As I get ready for the arrival of baby number six, I’ve been deep in preparation mode, not just at home but inside my business too. In this episode, I’m sharing exactly how I’m setting my business up to run smoothly while I step away for maternity leave.I walk you through the behind-the-scenes projects I’ve been prioritizing, like creating content in advance, planning upcoming launches, and onboarding new team members. I also share how I’m using tools like AI to delegate key responsibilities such as marketing, promotion, and managing partnerships.One strategy that has been especially helpful during this season is the 12-week year system, which has allowed me to get more done in less time and stay focused on what really matters.If you’re planning a break from your business or just want to streamline your operations, this episode will give you a practical look at how I’m preparing my company to thrive without me.Listen to the full episode to hear:How I'm preparing my business for maternity leaveThe specific projects I'm focusing on to keep things running smoothlyWays I'm using AI to delegate and automate key tasksHow the 12-week year system is helping me get more done in less timeWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

See what AI can do for your website with a custom Website Re-Write: https://startupsociety.shop/products/website-rewrite-client-attracting-messaging (Use coupon code WORKLESS when you check out for 40% off.)In this episode, I’m joined by copywriting expert Jason Benfer to talk all about how to write better, more strategic sales copy, especially with the help of AI.We dive into why so many entrepreneurs struggle to apply what they’ve learned from marketing or self-improvement books and how AI can help bridge the gap between knowledge and execution. Jason shares the copywriting framework he swears by, along with real examples and stories from people who have used it to transform their messaging.We also talk about Sherpa, the AI-powered tool Jason created to analyze and rewrite sales pages for better conversions.If you’ve ever felt stuck trying to write copy or wished you could partner with AI to make it easier, this episode will help you understand the foundations of good messaging and how to make it work for your business.Listen to the full episode to hear:The copywriting framework Jason uses to craft high-converting messagesWhy AI can help you write better sales copy fasterCommon mistakes entrepreneurs make with their messagingHow to use tools like Sherpa to improve your sales pagesFREE Resources to Grow Your Online Business:See what AI can do for your website with a custom Website Re-Write: https://startupsociety.shop/products/website-rewrite-client-attracting-messaging (Use coupon code WORKLESS when you check out for 40% off.)Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

You can get started for free with Melio Go, or upgrade to one of their paid plans if you want even more advanced features: https://go.melio.com/gillian2025If you’re a stay-at-home mom dreaming about starting your own business, I recorded this episode just for you. I’m sharing the story of how I started one of my very first online businesses, a digital product business that gave me the flexibility to earn income while staying home with my kids.In this episode, I walk you through five practical steps that will help you get your first business off the ground, even if you don’t have a big budget, technical skills, or a ton of free time. These are the exact steps I followed, and they’re designed to help you take action with confidence.I also talk about some of the challenges I faced, how I validated my idea before fully committing, and why creating simple systems early on made such a big difference in the long run.Whether you're just starting to think about business ideas or you're ready to make your first sale, I hope this episode gives you the encouragement and direction you need to take that next step.Listen to the full episode to hear:• Choosing a profitable business idea that fits your lifestyle• Validating your idea before investing too much time or money• Creating your first simple offer that actually sells• Making your first sales even when you're nervous or unsure• Building time-saving systems so your business can grow with youLinks & Resources:Start using Melio: https://go.melio.com/gillian2025Small Business 101: https://gillianperkins.com/free-training-small-business-101/Write a Profit Plan: http://gillianperkins.com/free-profit-planWork With Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermindStart your business with Startup Society: https://startupsociety.comWebsite: https://gillianperkins.comInstagram: @GillianZPerkins

In today's episode, I’m continuing the conversation I started over on the Online Business Podcast with Kwadwo Sampany-Kessie. We’re diving deep into the inner workings of my YouTube-based evergreen sales funnel from how I generate consistent traffic, to the way I’ve optimized conversion rates and structured my email sequences to be both effective and ethical.I’m sharing the behind-the-scenes of how I’ve built a funnel that continues to work for me day after day, without constant maintenance or hustle and how you can do the same. Whether you’re just starting to build your funnel or looking to fine-tune what you’ve already got, I think you’ll find this episode both practical and encouraging.I also talk about my personal journey with YouTube and how sticking to a minimal content schedule has actually helped drive significant traffic and growth for my business. If you're curious about building a more sustainable business that still gets results, this one’s for you.Listen to the full episode to hear:How I use YouTube to drive consistent traffic to my evergreen sales funnelThe key elements of an ethical and effective email sequenceWhy a minimal content schedule can still produce major resultsPractical tips for building a sustainable, automated sales funnel without burnoutWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:CFT YouTube Workshop: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I’m chatting with Jacques Hopkins, the creator of the wildly successful online course Piano in 21 Days, which has brought in over $4 million in sales. Jacques shares how he went from struggling to make a single sale to earning consistent five-figure months, all while teaching adults how to play piano online. We talk about his initial pricing strategy, how he started driving traffic through YouTube, and the game-changing role that sales funnels played in his business. He also walks me through how adding an evergreen webinar and a strategic discount model dramatically increased his revenue. I loved how transparent Jacques was about what worked, what didn’t, and how he’s continued to optimize his systems over time. If you’ve ever wondered whether it’s possible to build a profitable online course in a niche market, especially something in the arts or music, you’ll find this conversation incredibly encouraging and full of actionable advice. Whether you’re just getting started or looking to take your course sales to the next level, this episode is packed with real-world insight that can help you build a sustainable and scalable online business.Listen to the full episode to hear:How Jacques grew his online course Piano in 21 Days to over $4 million in salesThe YouTube strategy he used to drive consistent traffic and leadsWhy sales funnels were the turning point in his business growthHow an evergreen webinar and smart discounting boosted his conversions and revenueFREE Resources to Grow Your Online Business:Learn more about Jacques: https://pianoin21days.com/The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I’m joined by the incredible Bonnie Christine, an internationally renowned surface designer, entrepreneur, and award-winning online educator. Bonnie shares the inspiring story of how she discovered her zone of genius, that sweet spot where your greatest talents and deepest passions meet, and how that discovery completely transformed her business.We dive into what it looked like for her to go from solopreneur to building and leading a thriving multimillion dollar company. Bonnie walks us through practical steps for identifying your own zone of genius, prioritizing those tasks, and learning to delegate the rest. We also talk about how to build a strong, supportive team and why tools like time audits and SOPs (Standard Operating Procedures) are essential for creating a business that runs smoothly without you doing it all.If you’re ready to scale your business, work less, and earn more, this conversation is packed with actionable insight you won’t want to miss.Listen to the full episode to hear:How to identify and work within your zone of geniusPractical tips for delegating and building a supportive teamTools to streamline your business, like time audits and SOPsBonnie’s journey from solopreneur to multimillion dollar business ownerFREE Resources to Grow Your Online Business:Bonnie Christine's Scaling & Hiring Guide: https://www.bonniechristine.com/sostofreedomThe 100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-inWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins