Endless Customers

Ep.128 - In this episode of Endless Customers, Alex Winter sits down with flood insurance educator and entrepreneur Chris Greene, president of The Flood Insurance Guru. They unpack what it takes to earn trust in a complex industry by making clarity a service and by answering the questions buyers are already asking in plain language. Chris shares how a personal experience, nearly losing his home, pushed him to rethink how flood risk and insurance should be explained. That mindset led to a content engine built on real stories, real data, and relentless consistency. He breaks down how self-assessment tools can generate qualified leads at scale, why localized answers build trust faster, and how he is using AI to clone his expertise so his team and customers can get help without bottlenecks. Highlights include: How a flood risk tool generates about 200 leads a month The 1,500 videos in 1,500 days approach to building trust How localized data and street-level specificity builds credibility Why self-assessment tools reduce friction and speed up decisions How Chris built an AI clone to scale knowledge and support his team The framework he uses to guide every technical decision If you sell something complex and your buyers feel overwhelmed, this episode will show you how to simplify without dumbing it down. Trust compounds when your content actually helps people make confident decisions. Subscribe, leave a review, and follow for more conversations about content, sales, and what it takes to become the most known and trusted brand in your market. #EndlessCustomers #InsuranceMarketing #FloodInsurance #ContentMarketing #SelfServiceTools #AIStrategy #HubSpot #StoryBrand #Transparency #IMPACTplus #EndlessCustomersSystem Click here to read the full article! Chris Greene

Ep.127 - In this episode of Endless Customers, Alex Winter and Bob Ruffolo sit down with the CEO of Linta Roofing, Jeffrey Linta and videographer Hugh Gore. They unpack how a family-owned roofer in Myrtle Beach used radical transparency, paired with Big 5 Content, to become one of the most trusted companies in their market. The results have nearly tripled their growth! Jeffrey shares how they stopped relying on agencies and paid tactics, built an in-house team, and committed to answering the questions other roofers avoid, especially around pricing, materials, and when they are not the right fit. Hugh breaks down how educational video content helped build trust faster, shorten the sales cycle, and create more informed buyers before the first sales conversation. Highlights include: How transparency helped Linta Roofing triple growth Why they stopped outsourcing marketing and built an in-house team The pricing and fit conversations most roofers avoid How video content shortened the sales cycle and built trust early Why on-location videos outperform studio content The weekly content cadence they use to stay top of mind If you want more qualified leads without relying on paid ads, this episode will show you what it looks like to grow through trust. Subscribe, leave a review, and follow for more conversations about content, sales, and what it takes to become the most known and trusted brand in your market. #EndlessCustomers #RoofingMarketing #HomeServicesMarketing #ContentMarketing #VideoMarketing #Big5Content #SellingSeven #Transparency #IMPACTplus #EndlessCustomersSystem Click here to read the full article! lintaroofing.com

Ep.126 - In this episode of Endless Customers, Alex Winter sits down with VP Jaime Carpenter, content manager Abigail Carpenter, and IMPACT coach Ginger Henderson to unpack how Integra Electrical transformed its home services business into a marketing powerhouse. With their slow season fast approaching, paired with rising PPC costs, Jaime knew something had to change. That's exactly why they implemented the Endless Customers system. They focused on building Big 5 content, clear pricing, self-service tools, and buyer education. Now, their schedule is full and their sales pipeline is continuing to bring in qualified leads.  You will hear how Integra replaced paid leads with trust, turned common questions into top ranking articles, and used video and content to make sales feel easier even during their slow season. It is an inside look at what happens when a local service business stops outsourcing marketing and starts owning its story. Highlights include: Why Integra Electrical abandoned PPC and agencies for an in-house Endless Customers model How they used Big 5 content to drive leads for every service category The transparent pricing and fit tools that now power self-service buyers What it took to launch a new website and content engine at the same time How “educated buyers” changed their close rates and customer quality The role of leadership buy-in (and the turning point that made it real) If you’re tired of fighting for overpriced leads or dealing with "feast or famine" seasons, this episode is for you. Subscribe, leave a review, and follow for more conversations about content, sales, and what it really takes to become the most known and trusted brand in your market. #EndlessCustomers #HomeServicesMarketing #ElectricalContractor #ContentMarketing #TheyAskYouAnswer #EndlessCustomersSystem #IMPACTplus #SalesEnablement #Big5Content Click here to read the full article!Jaime Carpenter  Abigail Carpenter Integra Electrical 

Ep.125 - In this episode of Endless Customers, Alex Winter sits down with CEO Richard Sellar and IMPACT coach Allison Belles to unpack how Stellar One rebuilt its ERP sales model around radical transparency. No traditional sales team. Rather, transparent pricing, self-service fit quizzes, and assignment selling that continues into onboarding. And the result? Close rates around 60% in an industry where 20% is normal. This conversation is part playbook, part mindset shift. You’ll hear how they simplified a complex sale, earned buyer trust faster, and used content to align marketing, delivery, and leadership around one goal: make it easier for customers to say “yes” with confidence.   Highlights include: How Stellar One sells ERP without a traditional sales team What happens when you put real pricing, fit quizzes, and process details on your site How “assignment onboarding” shortens implementation time and reduces friction Why subject-matter experts (not reps) now lead their early sales conversations How they are building an AI-powered support tool to “open the vault” on their expertise Practical first steps if you want to lead with trust in a complex B2B sale If you are tired of slow cycles, confused prospects, and vague reporting, this episode shows how a trust-first approach can triple your win rate. Subscribe, leave a review, and follow for more straight-talking conversations about content, sales, and what it really takes to earn buyer trust. #EndlessCustomers #ERP #B2BMarketing #SalesEnablement #TrustBasedSelling #PricingTransparency #TheyAskYouAnswer #EndlessCustomersSystem #IMPACTplus Click here to read the full article! Stellarone.io - Richard Sellar

Ep.124 - Most leaders say they want scalable growth. Fewer are willing to build the culture it takes to get there. In this episode of Endless Customers, Alex Winter sits down with Jim Schultz, former CEO of Applied Educational Systems, to unpack how his team used the Endless Customers System™ to rebuild a company that was nearly out of options and turn it into a buyer-driven growth machine.This isn’t just a story about marketing. It’s a story about leadership, trust, and the power of showing up with answers.Jim shares how his team created momentum with no sales budget, how they made content everyone believed in, and why private equity firms fixated on their strategy when it came time to sell.   Highlights include: How AES generated 25,000 leads per year in a narrow B2B niche What it really takes to align teams around a trust-first mindset Why coaching helped drive lasting transformation The content philosophy that made their business acquisition-ready If you’re leading a company and wondering what trust-based growth actually looks like in practice, this conversation delivers.    Subscribe, leave a review, and follow for more conversations about content, culture, and building businesses that buyers believe in.   #EndlessCustomers #ContentMarketing  #SalesEnablement #TrustContent  #MarketingLeadership Click here to read the full article! Jim Schultz 

Ep.123 - Most companies say they want to earn trust. But do they actually know how? In this episode of Endless Customers, Alex Winter sits down with IMPACT coach Ginger Henderson to unpack what it really takes to become a brand buyers believe in. From sales strategy to content creation to team alignment, this episode breaks down how trust is built and where most companies miss the mark.Ginger shares insights from her work with businesses across industries, revealing the small mindset shifts that make the biggest difference. This isn’t about flashy tactics. It’s about doing the real work to show up for your buyers, consistently and helpfully.   Highlights include: Why loud marketing doesn’t equal trust (and what actually does) How to close more deals with educated, ready-to-buy prospects The Revenue Team Meeting that changes everything What to post on social (even if you don’t care about going viral) Why saying “no” to the wrong client can be the smartest move you make If you want to attract better-fit leads, shorten your sales cycle, and become the brand buyers trust first, this episode is for you.   Subscribe, leave a review, and follow for more honest, helpful conversations about content, sales, and building trust that lasts.   #EndlessCustomers #TrustContent #ContentMarketing #SalesAlignment #BuyerFirst  #MarketingLeadership Click here to read the full article! Ginger Henderson

Ep.122 - Most marketers track data. Few actually understand what to do with it. In this episode of Endless Customers, Alex Winter sits down with Ruan Marinho, founder of SplashDash, for a straight-talking conversation about the power of visibility, the pitfalls of over-reporting, and how AI is quietly reshaping everything from search to strategy.This isn’t about more dashboards. It’s about smarter direction. Ruan breaks down how the right data, delivered simply, can empower your whole team, not just your analyst, and help marketing drive real revenue.   Highlights include: Why most marketing reports don’t work (and what to do instead) How SplashDash reveals what AI tools like ChatGPT are actually saying about your brand What real visibility looks like in an AI-driven search world How to spot marketing friction before it becomes a budget problem If you’re ready to cut through the noise and turn marketing into a sales tool, this one’s for you.    Subscribe, leave a review, and follow for more honest conversations about content, sales, AI, and what it takes to earn buyer trust.   #EndlessCustomers #SplashDash #MarketingVisibility #SalesEnablement #AIContent  #ContentStrategy Click here to read the article! splashdash.com Ruan Marinho

Ep.121 - Most websites talk about trust. Very few prove it. In this episode of Endless Customers, Alex Winter sits down with IMPACT Website Strategist Mary Brown to explore the signals that shape buyer confidence, both for human visitors and the AI tools deciding what gets seen. This isn’t just another chat about SEO or content strategy. It’s a real-world look at the updates that help your website attract better leads, earn attention, and become the kind of resource buyers keep coming back to. Highlights include: Why pricing is the number one trust factor and how to talk about it How reviews, case studies, and team bios create credibility across the site What AI is actually looking for when it decides which websites to rank and recommend Simple changes that lead to better traffic, stronger conversions, and faster sales If you're ready to stop guessing and start building a website that truly earns trust, this one’s for you. Subscribe, leave a review, and follow for more straight-shooting conversations about trust, content, and the future of digital sales. #endlesscustomers #WebsiteStrategy #ContentMarketing #trustsignals Click here to read the full article! 

Ep.120 - Most companies say they value transparency. Andrea Funk lives it.In this episode of Endless Customers, Alex Winter talks with Andrea Funk, founder of Too Cool T-Shirt Quilts, about how open pricing, honest teaching, and a few simple videos helped her win in a noisy market. Andrea shares how hearing Marcus Sheridan years ago led her to adopt Endless Customers, and how she rebuilt her pricing page to hit 16 out of 16 must-haves.   What you’ll hear: How Andrea turned real customer questions into traffic and sales Why her transparent pricing page became a sales tool customers trust The AI shift: from 30,000 visits to 1,000, and what to do when buyers research in chat tools Simple, one-take videos that boost conversions The habits that keep a small team moving forward when the market gets tough If you want content that earns attention and a pricing page that actually helps people buy, this conversation delivers practical steps you can use this week.    Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and building trust with the Endless Customers System.   #EndlessCustomers #ContentMarketing #SalesEnablement #B2BMarketing #MarketingLeadership #PricingPage Click here for the full article! toocooltshirtquilts.com

Ep.119 - Most companies say they care. Southwest Exteriors lives it. In this episode of Endless Customers, Alex Winter sits down with Chris Wager, videographer at Southwest Exteriors, to unpack “purposeful humanity” and how a servant’s heart shows up in content, sales, and everyday service. This conversation gets practical. You’ll hear how leading with care, not contracts, turns videos into trust-builders across the entire customer journey. Chris shares how their team uses bio videos and 80% videos at each touchpoint, and how listening to real questions guided their Big 5 content. Results follow when you stay human. Highlights include: What “purposeful humanity” looks like in hiring, culture, and service Bio videos and 80% videos that make sales feel familiar from the first interaction Using The Big 5 to plan helpful content that customers actually want A simple mindset for AI: assist the human, don’t replace the human Real outcomes: major traffic growth, stronger reviews, faster, calmer sales conversations The small moments that build loyalty for years If you want your content to feel human and help your team close with confidence, this one’s for you. Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and trust. #EndlessCustomers #SouthwestExteriors #ContentMarketing #SalesEnablement #TrustContent #B2BMarketing #IMPACT #MarketingLeadership #videomarketing Click here for the full article! southwestexteriors.com

Ep.118 - Most companies say they value transparency. Few actually show it. In this episode of Endless Customers, I sit down with Mike Close and Ben Hengst from Mazzella to talk about how video helped them open the doors, roll the cameras, and show the real work behind lifting and rigging. No polish. No fluff. Just the process, the people, and the choices that most brands keep off camera.This conversation is about mindset as much as tactics. We dig into how Mazzella used the Endless Customers System™ to shift from safe corporate messaging to honest, helpful video that buyers actually use.   Highlights include: How to start before you feel ready and stay consistent without a big production budget The factory tour videos that sparked industry-wide attention When to tackle uncomfortable topics like pricing and tariffs with clarity and calm Why leadership buy-in turns video from a marketing task into a company habit Making dense, technical content engaging with personality and plain language If you want to stop hiding behind polish and start publishing videos that actually help people, this one is for you.   Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and leading with honesty.   #EndlessCustomers #Mazzella #VideoMarketing #Transparency #B2BMarketing #ContentThatSells #SalesEnablement Click here for the full article!  mazzellacompanies.com

Ep.117 - Most companies say they care about education. Few build their business on it. In this episode of Endless Customers, Alex Winter sits down with Taffy Ragan and Matt Carter from Bill Ragan Roofing to unpack how a Nashville roofer tripled revenue by getting radically helpful with content and smarter with sales. It is a practical, no-fluff look at what happens when leadership commits, a content manager owns the plan, and the team sticks with it.You will hear how they made the Endless Customers System™ their daily playbook, from publishing to sales conversations to brand awareness. Real stories. Real wins. Lots you can borrow for your own team.   Highlights include: Hiring a content manager and building a clear publishing cadence Using Assignment Selling to shorten sales cycles with 1:1 video and pre-meeting content Why localizing topics for Nashville made traffic far more valuable Printing the Scorecard, tracking progress, and getting sales and marketing in the same room The #FunRoofer radio campaign that boosted name recognition and made the phone ring How they rode out a slow year and are now on pace for the biggest year in company history If you want your team’s content to drive better-fit leads and easier sales conversations, this one is worth a listen.    Subscribe, rate, and follow for more straight-shooting conversations about content, sales, and building a brand people trust.   #EndlessCustomers #BillRaganRoofing #ContentMarketing #AssignmentSelling  #SalesEnablement #B2BMarketing #IMPACT  #MarketingLeadership Click here for the full article! billraganroofing.com

Ep.116 - Business leaders everywhere are feeling the pressure. Buyers expect fast answers, personal communication, and more video than most teams can produce. The challenge is clear: how do you keep up without overwhelming your people or losing the human connection? In this episode of Endless Customers, Alex Winter sits down with Cathal Canavan, Head of HeyGen for Agencies, to explore how AI avatars are helping companies scale video, translate content across languages, and publish more consistently. All while keeping trust front and center.Cathal shares real examples from companies using avatars for sales training, proposal summaries, and multilingual outreach. He also gives a peek into what HeyGen is building next, including interactive avatars that answer buyer questions in real time and new tools designed to make scripting and video creation easier than ever.   Highlights include: How sales and marketing teams are scaling video without burning out When to be transparent about the use of avators, and why it matters How interactive avatars can answer your buyers’ questions without hopping on a call Inside HeyGen’s latest product releases and acquisitions If you are leading a business and looking for a practical way to meet buyer demand for more video, this episode is for you.   Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and building brands people choose.   #EndlessCustomers #HeyGen #VideoMarketing #SalesEnablement #B2BMarketing #ContentStrategy #IMPACT #MarketingLeadership #AI Check out the full article here!www.heygen.com Cathal Canavan

Ep.115 - When every warranty sounds the same, how do buyers know who to trust?In this episode of Endless Customers, Alex Winter sits down with Isabella White, Content Manager at Energy Swing Windows, to talk about what it really takes to earn buyer trust in an industry filled with confusion. The focus? Warranties. Isabella shares how her team turned one of the most frustrating parts of the window-buying process into a powerful trust-building tool. Together we explore how fearless content, Assignment Selling, and self-service tools transformed the way Energy Swing Windows connects with homeowners.   Highlights include: Breaking down what “lifetime” warranties really mean Why fearless content works even when competitors stay silent How Assignment Selling changes in-home conversations for the better The role coaching and leadership buy-in play in keeping momentum alive If you have ever wondered how to publish content your buyers actually want and use it to spark stronger sales conversations, this episode is for you.   Subscribe, leave a review, and follow for more conversations on fearless content, sales alignment, and building trust with buyers.   #EndlessCustomers #FearlessContent #ContentMarketing #SalesEnablement #TrustContent #HomeImprovement Check out the full article here! energyswingwindows.com Isabella White

Ep.114 - Most companies say they’re aligned. Few actually are.In this episode of Endless Customers, Alex Winter sits down with Ryan Shutt, CEO of Southwest Exteriors, and Allison Riggs, Executive Coach at IMPACT, to talk about what really happens on Alignment Day and why it might be the most important step your company can take. This conversation is not about theory. It is about what unfolds when you bring sales, marketing, operations, and even accounting into the same room, get honest about what is really happening with buyers, and start role playing the moments that make or break trust. Ryan shares the gut-check moment that forced him to confront the gap between what he thought was happening in his sales process and what was actually happening. Allison reveals why she stopped the agenda mid-session to address the elephant in the room, and how that single choice changed the course of the day.   Highlights include: What makes Alignment Day different from any other meeting The hidden silos that quietly erode buyer trust How live role playing exposes the truth faster than any report Why leadership buy-in sets the tone for lasting change If you want to see what true company-wide alignment looks like and how to start building it in your own business, this episode is a must-listen.    Subscribe, leave a review, and follow for more candid conversations about sales, marketing, and what it takes to become the most trusted brand in your space.   #EndlessCustomers #AlignmentDay #SalesEnablement #B2BMarketing #Leadership  #IMPACTplus Click here to read the full article! Ryan Shutt - CEO, Southwest Exteriors southwestexteriors.com

Ep.113 - Most businesses say they want consistency. Few stick with it long enough to see the payoff. In this special fireside chat from IMPACT Live Hartford, Marcus Sheridan sits down with three leaders who are each at very different stages of their Endless Customers journey: Taffy Ragan, General Manager and Owner of Bill Ragan Roofing, six years into fearless content and still publishing three articles a week. Keven Ellison, VP of Marketing at AIS, who’s using automation and curiosity to drive adoption across his sales team. Melissa Bush, Marketing Manager at Superior Trucking Payroll Service, proving how even a small business with just three people can win big with the right tools. This conversation pulls back the curtain on what it actually looks like to implement Endless Customers. The messy starts, the breakthrough moments, and the simple practices that lead to long-term growth.   Highlights include: Why the first year is always messy and why that’s normal How to overcome the adoption gap between marketing and sales The compounding power of publishing three articles a week How self-service tools can generate results on day one Why Marcus says every leader needs to practice grace If you’ve ever wondered what it takes to move from intention to impact, this is the episode to bookmark.   Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust.   #EndlessCustomers #MarcusSheridan #ContentMarketing #SalesEnablement #TrustContent #B2BMarketing #IMPACTplus #MarketingLeadership Click here to read the full article! 

Ep.112 - Most leaders know strategy matters. Fewer realize that mindset is what makes strategy work. In this episode of Endless Customers, Alex Winter sits down with Thomas Ahern, Executive Coach at IMPACT, to talk about why emotional intelligence and coaching are the overlooked drivers of business growth. This conversation goes deeper than tactics. It’s about the self-awareness, reflection, and courage leaders need to truly transform their organizations.   Highlights include: What emotional intelligence really looks like in day-to-day leadership How coaching turns training into lasting results The fears that keep leaders from breaking through Why vulnerability and reflection are signs of strength, not weakness If you want to lead with clarity, empathy, and confidence, and build a company culture where growth actually sticks, this one is for you.   Subscribe, leave a review, and follow for more straight-shooting conversations about leadership, sales, and building trust in the age of AI.   #EndlessCustomers #Leadership #Coaching #EmotionalIntelligence #BusinessGrowth #TrustContent #SalesAlignment #IMPACTplus Check out the full article here!  Thomas Ahern on LinkedIn

Ep.111 - Most business owners know the frustration of unpredictable growth. Few figure out how to fix it. In this episode of Endless Customers, Alex Winter sits down with Mike Ritzema, Founder and President of Superior Trucking Payroll Service, to talk about the turning point that shifted his company from “waiting for referrals” to generating consistent leads. Mike opens up about the early struggles, what changed when he committed to the Endless Customers System™, and the milestones that proved the process was working.This episode isn’t about marketing hacks. It’s about building a system you can count on. One that gives you the freedom to stop worrying about the next lead and start focusing on leading your business.   Highlights include: Why unpredictable referrals keep companies stuck How consistent content builds trust faster than sales pitches What it feels like when prospects reference your content in calls The growth signals that show it’s time to expand your team If you’re ready to move past the guesswork and build a steady engine for growth, Mike’s story will show you what’s possible.    Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and sustainable growth.   #EndlessCustomers #MikeRitzema #InboundMarketing #SalesGrowth #TrustContent #B2BMarketing #IMPACTplus #ContentStrategy #BusinessLeadership Check out the full article here! www.truckingpayroll.com/ www.linkedin.com/in/truckingpayroll/

Ep.110 - Most companies avoid the hard questions. Berry Insurance built their brand by answering them. In this episode of Endless Customers, Alex Winter sits down with Corin Cook, Senior Marketing Manager at Berry Insurance, and IMPACT Coach Brian Casey to unpack how a 100-year-old insurance agency transformed its marketing with transparency, bold content, and a commitment to showing the real people behind the business.This conversation is about more than tactics. It’s about the courage to address what your buyers really want to know, even when it’s uncomfortable, and how that courage can set you apart in the most skeptical industries.   Highlights include: How Berry Insurance uses trust-driven content to win attention and loyalty Why leadership buy-in turns good ideas into lasting change The role of video in building personal connections before the first sales call How AI is reshaping search — and what to do to stay visible If you’re ready to stand out in your space with content that’s as honest as it is effective, this episode is worth your time.    Subscribe, leave a review, and follow for more conversations on trust, content, and sales alignment.   #EndlessCustomers #BerryInsurance #ContentMarketing #SalesEnablement #TrustContent #B2BMarketing #IMPACTplus #MarketingLeadership #AIsearch Check out the full article here! www.berryinsurance.com Corin Cook

Ep.109 - AI is everywhere in the conversation right now. Few companies are actually using it in a way that makes them better. In this episode of Endless Customers, Alex Winter talks with Keven Ellison, VP of Marketing at AIS, about how his team is adopting AI with purpose. This is not about chasing trends. It is about integrating AI into the way they work so it strengthens their culture, sharpens their strategy, and deepens their connection with buyers. Keven shares how AIS is using AI to make sales and marketing faster without losing their authenticity. You will hear the steps they took to get company-wide buy-in, the specific workflows where AI is making the biggest impact, and why trust will always be the real competitive advantage.   Highlights include: How to align AI adoption with company culture The role of leadership in building buy-in across teams Examples of AI in daily sales and marketing workflows Why trust still beats technology every time If you want AI to be more than a buzzword in your company, this episode is a practical guide to making it work.   Subscribe, leave a review, and follow for more conversations about trust, content, and sales alignment.   #EndlessCustomers #AIForBusiness #SalesAndMarketing #ContentStrategy #SalesAlignment #KevenEllison #B2BMarketing #TrustContent #IMPACTplus Check out the full article here! https://www.ais-now.com/ linkedin.com/in/kevenellison