Marketing Masters - The Art and Science of Modern Marketing with Host Zania Guy

You can be good at public speaking and still hate it. Toni Street on confidence, nerves, and backing yourself in a room.Toni Street has spent 20 years communicating live for a living: sports reporting, breakfast television, radio, keynotes, MCing, and her own podcast. She still has days where she doubts herself, which was the whole reason she built Confident Communication, a course for people who have to pitch, present, host or get comfortable showing up on social, and were never taught how.This one is for the business owners, marketers, CEOs and MDs who want to feel more confident speaking in public.IN THIS EPISODE- Why anxiety and excitement produce exactly the same physical response, and how to read it as a green light- "If not me, then who?" and the mindset shift that turned dread into opportunity- How to find your relatable edge, and why nobody is as uninteresting as they think- The Kiwi speech habit that quietly costs you credibility in client meetings- Why reading off your notes is the single biggest thing holding presenters back- What to do about critics, and why she blocks rather than engages- The remembering names trick for hosting a panel- Why having a hype person is a professional tool, not a crutchLINKSToni's Confident Communication course: https://tonistreet.thinkific.comThe free 5 minute fix: https://www.tonistreet.com/free-mini-lessonToni on Instagram: https://www.instagram.com/tonistreetcommunications/About Zania: https://www.zaniaguy.comIf you love marketing and business as much as I do, subscribe to the show and share this one with someone who needs to hear it.CHAPTERS0:00 Twenty years of watching people communicate2:25 Why your personal story belongs in your speaking3:15 Empathy as a communication skill4:43 Showing up on live TV while going through it6:03 Why she leads with joy8:07 You can be good at public speaking and still hate it10:03 If you want to succeed, you have to connect11:12 Founders and CEOs who don't back themselves12:59 Opportunity breeds opportunity15:05 Springsteen, stage fright and the on switch15:58 Anxiety and excitement feel exactly the same17:30 If not me, then who?18:36 Even 20-year broadcasters doubt themselves21:17 The higher you go, the more doubters you get22:15 Business owners too scared to post a video23:20 Why she blocks critics instead of engaging23:49 Why the founder has to be the face26:27 Stats make people glaze over, stories don't26:53 How to find your relatable edge29:42 Voice basics nobody ever taught you30:08 The Kiwi habit that costs you credibility33:09 Write so a 12-year-old understands you33:38 The biggest mistake: reading off your notes34:27 Stripping a speech back to bullet points35:42 Finding your speaking style38:13 Why teenagers need this most42:44 Why you need a hype person45:25 How to host a panel you didn't ask for46:38 The red lipstick trick for names47:49 Get the knowledge before you need it52:05 Where to start, including the free 5 minute fix53:05 The year of yesMarketing Masters is hosted by Zania Guy, digital marketing and social media consultant in Auckland, New Zealand.

$10k a month, and every dollar had to 5x. Hnry's Head of Marketing on brand vs performance, and how the Grim Reaper ad won on data.Brandon Palmer joined Hnry in 2019 as the first marketing hire, in a business that hadn't yet decided marketing was a growth lever. Today he runs the same product across three markets at three stages of maturity: New Zealand (brand-led), Australia (a blend) and the UK (performance from day one).Six years ago he thought brand marketing was "a lot of voodoo and witch doctoring." This episode is how he changed his mind.In this episode:The simple dashboard that proved marketing's value inside the first few monthsWhere your first $10k should go, and when to move to the next channelWhy volume testing beats "taste making", and why agencies keep telling him to move on from the Grim ReaperThe four-part customer story formula that keeps working for yearsWhat happened when Hnry turned performance spend off in New ZealandHoldout tests, and what a city split across two US states teaches youWhy influencer reach is "worthless" to Hnry, and where the value sits insteadHow Hnry uses Claude and a documentation-first approach to AIAEO and GEO: why faking Reddit sentiment is a short gamePlus why ad critics "have no idea really what they're talking about", and why the UK loves a Kiwi Grim Reaper.If you love marketing as much as I do, follow the show and share it with someone who does too.CHAPTERS0:00 $10k a month that had to 5x1:08 How the Grim Reaper became Hnry's spokesperson4:22 Being the first marketing hire at a startup7:45 The dashboard that proved marketing drives revenue10:46 Google vs Meta: splitting a startup ad budget13:19 When performance channels hit the wall16:37 Creative testing: data vs taste18:35 How to test lots of creative on Meta19:54 The customer testimonial formula that works21:06 Why Hnry keeps ads and creative in-house22:47 Launching in Australia and the UK27:33 Brand vs performance: measuring incrementality29:40 Holdout tests explained32:50 Why every new market needs its own testing34:12 The UK Making Tax Digital opportunity35:38 Taking a Kiwi Grim Reaper to the UK36:18 Why agencies want the Grim Reaper gone39:06 The brand and performance mix across three markets40:22 How to measure brand marketing success41:16 Organic social as a trust signal42:47 Influencer marketing: usage rights vs reach45:10 How Hnry uses AI and Claude in marketing48:38 What a startup marketing dashboard should track50:38 Documentation is what makes AI work53:12 AEO, GEO and gaming AI search56:34 Authentic content vs AI slop57:47 Brandon's advice: pace and reporting#MarketingPodcast #BrandMarketing #PerformanceMarketing #Hnry

Ben Rose was employee number one. No team, no office, no product, just a brief to build Binance in New Zealand from nothing. He went to the regulators before he went to market and hired compliance before he hired marketing, and the team he built took it to 350,000 customers. Then Dubai rang and asked him to run Australia as well. He left just over two years later as CEO for both markets.There is a pattern here. At 18 he had one summer to become conversational in Portuguese or lose his place at Oxford, so he moved to Porto and took a job as a porter in a meat market where nobody spoke a word of English. Years later, as a head of brand who had only ever done marketing, he was asked to help turn around a 180 person operations division. His words: I didn't even know what an underwriter was.He is now Head of Financial Services at AA New Zealand, a 123 year old business where one in three New Zealanders is a member. He is board chair at Ronald McDonald House. And he is learning AI by building. Eleven web apps, evenings and weekends.He runs at the hard stuff, and then he is methodical about it. That is the whole episode.In this episode:The go to market plan that took Binance NZ from zero, and which channel actually drove conversionThe three things every person, team and organisation needs: clarity, capability, motivationWhy he thinks everyone in a company is really in marketingThe advice from Jonathan Mildenhall, former CMO of Coca-Cola and Airbnb, that Ben has never forgottenThe CEO conversation that made him see himself as a leader, not just a marketerWhy KPIs drift apart between product, sales and marketing, and how well run businesses stop itWhat AI is doing to the graduate pipelineWhy being based in New Zealand is not the barrier founders think it isHis recommendation for anyone in marketing: swap Netflix for ClaudeChapters00:00 From a standing start to 350,000 customers02:01 Six weeks in a Porto meat market to save an Oxford place04:49 How to actually influence stakeholders06:38 Learning to speak finance, product and compliance08:31 Soho, TBWA and the tail end of the golden age09:59 Following the money and regretting it in two weeks12:59 Never pretend to be anything other than who you are15:56 How to spot a values mismatch before it costs you17:50 The CEO who said you are not a marketer, you are a leader19:43 Turning around a 180 person operations division22:43 Clarity, capability, motivation24:52 What actually motivates people, one by one30:56 Building Binance New Zealand from scratch34:50 The plan: PR, events, grassroots, life cycle38:36 Why everyone in the business is in marketing39:56 What most leaders get wrong about their people41:42 Why departmental KPIs diverge43:51 AA New Zealand: 123 years old, and the plan to grow financial services45:42 Momentum versus agility inside a legacy brand48:29 AI, the single customer view, and the next hundred years51:05 Why he thinks New Zealand businesses do not aim high enough53:51 AI and the disappearing graduate job56:34 Swapping Netflix for Claude, and 11 web apps later1:03:18 Ronald McDonald House and why it matters1:08:24 Gamify your career: Ben's final adviceMarketing Masters is hosted by Zania Guy, digital marketing and social media consultant. New episode on the first Tuesday of every month.zaniaguy.comBen's AI projects: roseventurelabs.com and archieflux.com

Marketing has lost its seat at the table, and Michael Durie says it's our own fault. After over four decades in marketing, he unpacks what founders, CMOs and small businesses keep getting wrong about brand, budgets and AI.Some call Michael the godfather of marketing in the South Island. We get into why social media is killing cut-through, why direct mail is making a comeback in 2026, how much a small business should actually spend on marketing, the leaky bucket of customer attrition, and the campaign that took Mazda from 3% to 5% market share.Full of things you can act on by Monday morning. Follow Marketing Masters so you never miss an episode.Chapters00:00 Direct marketing's comeback, Jaguar, and the top table01:24 Meet Michael Durie, the godfather of marketing03:56 The biggest misconception founders have about marketing07:42 "Build it and they'll come" and the fail-fast trap10:16 NZ success stories: Halter, Seequent, Hamilton Jet13:20 Unpopular opinion: the marketing plan vs marketing planning15:06 When to ignore your customers (the Steve Jobs rule)18:02 The Jaguar rebrand: brave or brand suicide?20:42 Why piling into social media kills your cut-through24:03 The channel mix: out-of-home, print, radio and podcasts27:12 Why direct mail and guerrilla marketing are back30:28 Three questions to ask when a product won't sell33:08 The leaky bucket: customer attrition explained37:46 Why a phone call beats an NPS survey41:46 The campaign that took Mazda from 3% to 5% market share46:27 How much should a small business spend on marketing?52:21 Breaking into marketing in the age of AI57:36 How a David Ogilvy book changed his career1:00:48 Is marketing treated as the "colouring-in department"?1:03:50 Stop chasing vanity metrics, obsess over the bottom line1:06:58 Five decades in, why curiosity still wins1:09:09 The "secret sauce": Stickman, Specsavers, Whittaker's1:13:30 Big ideas on small budgets (Australia Post x Sydney Swans)1:16:22 The one thing to do on Monday morning

$3.5 million in her first 12 months of business at 21. Multiple brands built and sold across shapewear, supplements, haircare, gifting, fashion and now FMCG. Three seasons of Boss Babes. Four thousand founders coached through Make It Happen.Iyia Liu has done it.And she's still building.Her newest brand, Brewe Iced Coffee and Matcha, is rolling into Woolworths supermarkets in June, five months after launch. Buyers told her that doesn't happen. It's happening.What makes this conversation different is the timing. Iyia is launching a brand right now, in 2026, with every lesson from a decade of brand-building plus a stack of tools that didn't exist when she launched her first business. Claude in the workflow. Meta's new algorithm rewriting paid social. The mass micro-influencer affiliate model. FMCG as a whole new game. And it's working.So we asked her to walk through the entire playbook. Not the highlight reel. The actual mechanics.What you'll hear in this episode:The principle behind every brand she's built ("people will literally just buy what other people buy")Why she'd run zero paid ads on day one of a new business in 2026How she's using Claude to set up Meta ad campaigns end to end without touching a buttonThe six-angle creative framework she uses to generate 85 ads for one campaignThe mass micro-influencer affiliate model behind one Shopify brand doing $500 million in three yearsThe outreach volume game most founders are losing (message 100, not 5)Why $1 on email returns $36, and the founders still ignoring itHow community got Brewe into Woolworths five months after launchThe exact pricing formula she uses across every brandWhy this is the slowest business she's ever grown, and what she's learning from itIf you're building a brand, scaling a brand, or thinking about starting one, this is the most practical hour of marketing you'll listen to this year.🎧 Chapters00:00 The one principle behind every brand Iyia has built03:30 Why she'd run zero paid ads on day one of a new brand05:00 Mass micro-influencers and why founders are messaging too few people07:00 Macros, micros, nanos: when each one actually earns its fee08:30 Using Claude to build a full Meta ad campaign without touching a button10:00 Meta's algorithm change and what it means for creative11:00 The 50 to 100 creatives rule (Iyia is running 85)12:00 The six-angle framework with the playground client example14:30 The tools and tabs Iyia opens every morning17:00 How she decides what to test and what to bin18:00 The Comfrt case study: $500M in three years on mass micro-affiliates20:00 Two posts a day, every day, and who actually runs it21:00 How community got Brewe into Woolworths in five months23:00 Why FMCG broke every e-commerce assumption Iyia had28:00 The collab strategy: influencer marketing without the influencers30:00 The DM outreach volume game (message 50 to 100, not 5)32:00 The highest-paid influencer she's ever worked with33:00 Affiliate marketing in New Zealand and what to call it instead35:00 Sampling, manufacturing and vetting suppliers36:30 The retention mistake Iyia made across multiple brands37:30 Why $1 on email returns $3639:00 The three-channel mix Iyia gives every client in 202641:00 Pricing: buy at $20, mark up to $80, bundle the rest44:00 The why: from a dingy flat to a green oasis and two kids46:00 The juggle, hiring family, and what comes nextHosted by Zania GuyMarketing Masters is the podcast about the marketers building the brands we actually buy from.zaniaguy.com