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Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.
85 Episodes
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We’ll unpack Telstra’s collab with The Avalanches and their creation of an E-Synth, examine Philadelphia’s new 'Phillyboy' platform and look at how VB expands into mid-strength beer while protecting its hard-earned thirst positioning. We watch: 'Second Life Sounds' from Telstra - https://www.youtube.com/watch?v=UmpAlyr44Kc 'The Adventures of the Phillyboy: Origin Story' from Philadelphia Cream Cheese - https://www.youtube.com/watch?v=aZ7Z5LTJWHMhttps://www.youtube.com/watch?v=-foLP_UABpc 'When the day is done but the job isn't' from VB, CUB - https://www.bandt.com.au/when-the-day-is-done-but-the-job-isnt-vb-campaign-introduces-new-mid-strength-beer/ We look at: Rio Anti-Vape Campaign McDonald’s “You Know Where” OOH
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We watch: 'Rich People Live Longer' from Hims & Hers - https://www.youtube.com/watch?v=aZ7Z5LTJWHM 'Question everything but yourself' from Equinox - https://www.youtube.com/watch?v=8hj-EIu94yk Kalshi - https://www.youtube.com/watch?v=-QMftwmyW-A See omnystudio.com/listener for privacy information.
Russ & Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (& triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music. We watch: 'Backstory' from Levi's - https://www.youtube.com/watch?v=j70p29KipEE 'Can I get a six pack quickly?' from Anthropic and Claude - https://www.youtube.com/watch?v=kQRu7DdTTVA&t=1s 'For Those Who Bring The Heat' from ABSOLUT x TOBASCO - https://www.youtube.com/watch?v=1FBVEfTIGVg See omnystudio.com/listener for privacy information.
We're back with our hot takes from the Super Bowl and talk about why brands spend millions for 30 seconds on advertising's biggest day of the year. We watch: 'The Choice' from Pepsi, 'Bananas' from Instacart, 'America Needs Neighbours Like You' from Redfin x Rocket Mortgage & 'American Icons' from Budweiser. See omnystudio.com/listener for privacy information.
We watch Droga5’s new 196 campaign & discuss what Netflix’s $83B move to buy Warner Bros means for Hollywood. See omnystudio.com/listener for privacy information.
We share our thoughts on the new Uber x Shania Twain spot, Cowboy Colostrum, inside the Hollywood marketing crisis and ask if creativity is dead. See omnystudio.com/listener for privacy information.
Russ & Freddie break down IKEA’s new campaign, look at Reuters’ first brand campaign in 175 years, unpack the viral Friend AI pendant takeover of the NYC subway and Heineken’s pitch-perfect parody response.See omnystudio.com/listener for privacy information.
Christmas campaigns have started, subscription addictions, robots & ads that make you cry. See omnystudio.com/listener for privacy information.
Russ is in Tokyo, a history of cereal advertising and the Apple x Jane Goodall spot. See omnystudio.com/listener for privacy information.
Russ & Freddie look at the social media ban, an 'utterly glorious' ad from The Ordinary & why the beauty industry is a fabrication people are happy to go along with.See omnystudio.com/listener for privacy information.
Russ & Freddie discuss De Beers' latest diamond campaign, 7-Eleven as a portrait of modern life and what people are actually looking at on TikTok. See omnystudio.com/listener for privacy information.
Russ & Freddie review ChatGPT'S most recent campaign, try to decipher Telstra's new billboards and explain why Renault is Renault is trying to bring back the 'Va Va Voom'. Get in touch with Russ & Freddie via Instagram or LinkedInSee omnystudio.com/listener for privacy information.
Defending simplicity, fun business names, advertising the upside of AI & why we think brand purpose is important (but it’s actually not). See omnystudio.com/listener for privacy information.
Russ & Freddie dissect Bumble's new campaign, explain why a new John Lewis ad hits the spot and decide Apple's new product launch is lackluster. See omnystudio.com/listener for privacy information.
Russ & Freddie discuss workplace productivity, viral micro-dramas & Nike’s new campaign talking to the 'hesitant generation'. See omnystudio.com/listener for privacy information.
Russ and Freddie introduce their favourite charts of the week, look at the ‘unbelievably funny’ new Cadbury ad, a campaign tackling micro-plastics, productivity theatre and answer some listener questions. See omnystudio.com/listener for privacy information.
Russ & Freddie talk about Irn-Bru & the greatest nonsense taglines, the Coinbase ad banned from UK TV and the Cracker Barrel re-brand outrage. See omnystudio.com/listener for privacy information.
Russ & Freddie discuss a new venture for Timothee Chalamet, how an industry based off communication is horrible at it and the use and misuse of AI tools. Get in touch with Russ & Freddie via Instagram or LinkedInSee omnystudio.com/listener for privacy information.
Russ & Freddie chat to Brent Smart, CMO at Telstra, one of the most important creative leaders in marketing today. See omnystudio.com/listener for privacy information.
Russ & Freddie discuss the American Eagle ft. Sydney Sweeney campaign, why Gen Z is not actually the sober generation & the 'deeply concerning' thing about biometric surveillance in the UK. Get in touch with Russ & Freddie via Instagram or LinkedInSee omnystudio.com/listener for privacy information.
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