DiscoverFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
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Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales

Author: Terence Tam

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As the founder of a coaching business, do you wish that you could just get quality leads like turning on a tap?

Or perhaps you’re looking for some inspiration from other successful coaches who understand the challenges of scaling their business beyond 6-7 figures?
Founders Go Naked is where we strip bare on two fronts for you.

Our solo episodes where we reveal our agency’s behind-the-scenes strategies for successful webinars and events…
And interviews where we talk with 7 to 8 figure business founders to get their dark and dirty secrets - including the private struggles they’ve faced to get to where they are.
By listening in, you’re gonna get 2 things:

1) Hear from 7+ figure coaches and experts who’ve been in your shoes and transformed their business - while overcoming major challenges in their personal lives.

2) Proven marketing strategies specifically for generating high quality leads consistently for your coaching business - even if you hate marketing

So what makes this podcast different?
We really zoom in on helping 6 figure high ticket coaches who hate marketing scale their business to 7 figures and beyond with Webinars (and other events).

So let’s get started right away with episode 2 and see how 5 simple strategies can immediately get results for your business.
See you there!
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98% of people visiting your website right now aren't even real prospects.Ouch. That hurts to hear, doesn't it?Yet most of us treat every single visitor like they're our next big client. We jump on calls. Send proposals. Waste HOURS on people who were never gonna buy.It's like trying to sell steaks to vegetarians. Sure, you might get lucky once in a while, but mostly you're just wasting everyone's time.The good news? AI chatbots can now figure out which leads are actually worth your time……and potentially save your business a LOT of cash.In this episode, you'll discover:How to use AI chatbots to identify hot prospects in secondsHow to make your chatbot conversations feel human while secretly qualifying prospectsWhat to do with leads who don't qualify (without making them feel rejected)The trick to smoothly hand off conversations to real humansPLUS: we’re moving to a NEW podcast!Make sure to subscribe to the new podcast, How to Print Money, here:Apple Podcast: https://podcasts.apple.com/hu/podcast/how-to-print-money-for-online-coaches-in-high-ticket/id1790630698Spotify: https://open.spotify.com/show/4mAauVDusDfUdGKkEOAbNw?si=94dd1a5012454cdcThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com
Everyone's using ChatGPT to write their marketing copy these days.Your competitor down the street is doing it. That guy who sells protein shakes on Instagram is doing it. Heck, even your grandma probably asked ChatGPT to write her Facebook post.But here's the thing...Most AI-generated copies are absolute garbage.And if you're just throwing basic prompts at ChatGPT and hitting publish, you're probably making your business sound like every other lazy marketer out there.In this episode, you'll discover:Why AI copywriting isn't optional anymore for businesses in 2025The 3 reasons most AI copy makes you sound like a robot having a bad day Why "Always Be Checking" should be your new motto when it comes to AI-written copyHow to feed your AI the right data so it stops writing like Shakespeare's pretentious cousinThe secret framework we use at our agency to turn AI into a money-making copywriting machineThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com
Remember when your website was about as useful as a screen door on a submarine?Well, turns out you can teach that old dog some new tricks. And by tricks, I mean turning it into a lead-catching ninja that books appointments while you're busy counting sheep.It's 2 AM. You're deep in dreamland. Meanwhile, your competitor just snagged another client because they answered in 5 seconds flat.Ouch.But what if your website could do the talking for you? Not with those creepy "HI HOW CAN I HELP YOU TODAY?!" popups that make people run faster than a cat from a vacuum cleaner.I'm talking about AI that actually sounds... human.In this episode, you'll discover:Why 59% of people are more impatient than a kid on Christmas morning (spoiler: they want answers in 5 seconds)How one coach named Bryan got 67% more qualified leads and saved 10 hours a week (that's like getting Fridays off!)The embarrassingly simple reason your chatbot might be scaring away leads instead of booking themWhy treating your AI like a "smart receptionist" beats trying to create a digital clone of yourselfThe exact moment when your chatbot should wave the white flag and call in the humansThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com
Every business owner I’ve spoken to LOVES the idea of using AI in their sales funnel.Especially if they get to automate some of the time-consuming stuff……like cold calls, marketing, or lead gen.But here’s the thing:Use AI tools recklessly, and you might end up HURTING your business instead.In this episode, you’ll learn:Why your AI copywriter could get your ad account BANNEDThe reason AI chatbots might be turning customers away from your businessWhere to maintain the ‘human element’, and where to go full-AI…and other ‘AI mistakes’ that could mess up your entire sales funnelThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com
Every business owner wishes they could clone themselves.There’s just too much for a team, let alone a single person, to handle when it comes to sales and marketing alone: ads, funnels, landing pages, sales calls, etc…But here’s the good news:We can’t clone ourselves yet, but we CAN get pretty damn close with AI.In this episode, I break down how AI is transforming marketing funnels from time-sucking monsters into well-oiled efficiency machines.You’ll learn:How AI can give you valuable insights (that would normally cost $$$)3 ways AI can help power up your sales funnel – while reducing your workloadThe genius tech that makes reviving ‘dead leads’ a breezeHow to work 15% less while earning 15% moreThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com
Ever feel like you're throwing a tiny fishing net into an ocean of minnows when you really need to catch a whale?In this episode, I dive into how AI-powered lead generation systems can help you land those massive dream clients that transform your business – without you having to spend countless hours manually qualifying leads or hiring an army of sales reps.You'll discover:How to clearly define your "whale client" profile so your AI can hunt them downHow AI can book qualified leads directly into your calendar (while they're still hot!)The secret to using AI to handle objections with actual empathy (not robotic sales scripts that make people cringe)Real examples of how AI can resurrect abandoned carts and catch sales that would have slipped awayThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com
What if AI could tell you exactly who your ideal customers are……and HOW to make them buy your product?Back then, market research used to take months (and thousands of dollars!) – but AI now makes that possible to do in literal minutes – which is bonkers.In this episode, we show you how to leverage this for your business.Here's what you'll discover:How AI can uncover customer insights that humans would NEVER catchThe exact process to create a customer avatar that converts like crazyAI tools and prompts that do the heavy lifting for youThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com
Every day, potential customers are slipping through your fingers.That lead who filled out your contact form at 2 AM?Oops! Someone else responded first, and now they've lost interest in you.That prospect who called during your team lunch?Went straight to voicemail and never called back.You’ve got thousands of “dead leads” who aren’t really dead… they’re just being ignored.And it's not even your fault!Until recently, there simply wasn't technology capable of catching every opportunity, responding instantly, or scaling personal outreach without hiring an army of sales reps.Until today.In this episode, I break down three AI lead generation strategies that are actually bringing sales in 2025.Here's what you'll discover:Why 78% of people go with businesses that respond to them first (and how AI can make you be that guy)How to turn 2-4% of your “dead leads” into actual paying customers (without lifting a finger)The shocking missed opportunities in your business (and how AI can help secure them)This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com
Barely 2 years ago, AI could barely string together a coherent sentence…Or generate a video of “Will Smith eating spaghetti” that DOESN’T look like eldritch horror…Now?Now your biggest competitor is using AI to make them money while they sleep.And I am going to tell you how they do it.Listen to today’s episode to learn:How to use AI to resurrect your cold leads from the dead!The AI engagement technique that dramatically boosts webinar show up ratesOur post-webinar AI system that captures sales you’d normally loseThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com
Ever crush a webinar campaign, only to watch it flop spectacularly in the next round?Imagine how low our hearts sank when our client’s webinar went from a massive 10X ROAS the first time around… only to nosedive to 1.6X within two weeks!What turned our golden goose into an ugly duckling?And more importantly…How did we bring it back from the dead?Learn it all in this episode.You’ll discover:How we got 10x ROAS in the first placeWhy our second and third events bombed… (lessons learned!)The hidden dangers of Google’s ad policiesAnd finally – how we rebuilt our ads and clawed back up to 5.31X ROASThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!
Most coaches fill their webinars with lead ads, but…… they don’t interact with their leads before the webinar starts…… and completely forget about that list once the webinar’s done.And that grinds my gears – ‘cos they’re sitting on a literal GOLDMINE!In fact, with just a few strategically-timed emails to your mailing list, you could maximise your profits before, during, and after your webinar.In this episode, we’ll reveal the 5 different types of emails you MUST send to your list to get better engagement, ensure higher attendance rates, and boost your sales.You’ll learn:The emails that get you tons of sign-ups – for FREE!The ONE email most coaches forget to send (that instantly boosts attendance!)How to warm up your audience so they’re READY to buyShould you send reminder emails – or will they just ANNOY people?How to squeeze more sales AFTER the webinarIf you’ve got a mailing list that’s just sitting there, then this episode is going to teach you how to turn it into a goldmine for conversions!This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com
Everyone wants a webinar that runs on autopilot and prints money while they sip margaritas on the beach.But even Russell Brunson—the guy who turned ClickFunnels into a $100M+ business—didn’t automate his webinar until he’d done over 70 live sessions…Through it all, he kept tweaking and refining his pitch… And that's how Russell perfected his webinars and generates MILLIONS with them each year.That’s what it means to be the best in the biz.But what if you could steal his best practices and get a headstart on your high-ticket coaching business? Then this episode is for you!You’ll learn:The #1 thing most high-ticket coaches get wrong when creating their webinarWhy your topic matters more than your slidesThe secret to getting more people to show up (and stay till the end)The biggest mistake you’re making on your thank-you pageWhen to finally automate your webinar (and enjoy effortless scaling!)This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com
Our new client was stuck.His webinar was attracting the wrong crowd – people who either weren’t interested or were too broke to afford his offer.Sales were tanking… and he was getting pretty desperate for higher-quality leads.So we stepped in, rolled up our sleeves, and got to work.We tweaked the advertising for his webinars to hone in on his warmest prospects.The result?2.8X ROAS (return on ad spend) on his very FIRST webinar with us. 🔥We packed his webinar with hundreds of high-intent attendees, and he walked away with a significant profit.And the best part?Now that we know it works, all we need to do is double down, refine, and scale – which means his future ROAS is only going to keep getting bigger and sexier.In this episode, we break down the 5 key strategies that turned his webinar into a sales machine.You’ll learn:How an ‘ancient’ marketing platform ended up getting 60% of his salesHow he got 400+ signs up from social media (without spamming people to death)The ‘secret’ way of using paid ads that most marketers ignoreWhy retargeting warm leads is the easiest way to boost salesHow his webinar got a HUGE 65% webinar attendance rate (when most don’t even get 30%!)This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com
If someone told you webinars are ‘dead’…Go ahead and slap them with a baguette ‘cos webinars are still making people MILLIONS!The problem is that most people aren’t marketing their webinars properly.No matter how awesome your offer or how slick your slides look, your webinars aren’t gonna get any eyeballs – let alone sales – if no one knows about them.In this episode you’ll learn 3 proven ways to market your webinar and turn it into a high-converting sales funnel in 2025:How to leverage your list to pack your webinar without spending a dimeThe secret to ‘borrowing’ an audience from someone more famous than youUsing paid ads to turn your webinars into scalable goldminesThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com
Burnt out from grinding for every client and doing 1-on-1 sales calls?That’s why most coaching businesses plateau at 6 figures – they can’t scale without going insane.But the biggest names in the business do it differently - from Marie Forleo to Tony Robbins.  They have discovered a ‘flywheel’  that cranks out predictable, scalable results – EVERY time.In this episode, we’ll reveal why Webinar Marketing is the go-to flywheel for high-ticket coaches and experts who are serious about growing their businesses.Here’s what you’ll learn:The “sell one-to-many” strategy that makes webinars the ultimate scaling machineHow to find your perfect audience with the ‘Goldilocks’ methodWhy webinars build trust, authority, and a loyal following faster than anything elseThe hidden money-making asset every webinar creates (that you’re probably ignoring)It’s time to stop spinning your wheels and start creating a growth system that actually works.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com
You wouldn’t trust sushi from a gas station, so why trust a bargain-bin webinar agency with your business?In this episode, we’ll talk about the five most costly mistakes that high-ticket coaches and experts make when hiring an agency to market their webinars.Here’s what you’ll learn:Why “cheap” agencies always ends up costing you moreThe tell-tale signs that your agency knows what they they’re doingThe dangerous obsession some agencies have with useless metricsThe #1 strategy most agencies overlook… and it’s costing you 80% of your salesHow to sniff out a shady agency before they eat your marketing budget aliveIf you're ready to stop wasting time, money, and energy on crappy agencies, this episode’s your wake-up call.#WebinarMarketingAgency #WebinarMarketingService #WebinarAgency #RadicalMarketingThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com
One thing coaches and experts need to know……is that the coaching industry, like any market, is volatile.Case in point: COVID.When COVID hit,  seminars went from being everywhere to zero. Our business also went from booming to NOTHING. We really thought we were screwed when clients started dropping off like flies getting sprayed by Ridsect. Trends can make or break your business. Nowadays it’s AI and automation.So the question is, how can your coaching business ride a trend, instead of being decimated by it?In this episode, Steven Proud from the Radical Global Marketing Podcast asks Terence Tam, our founder, about the challenges we face as a marketing agency that serves high-ticket coaches and experts.You’ll learn:How to spot opportunities in chaos (and future-proof your business)The secret to staying relevant in a competitive (and skeptical) marketWhy hyper-niches are great for scaling your businessFuture trends in the coaching industry#BusinessChallenges #CoachingTrends #CoachingIndustry #HighTicketCoaches #PodcastInterview #RadicalGlobalMarketing #RadicalMarketingCheck out the full interview with Radical Global Marketing Podcast here: https://www.brandigochina.com/terence-tam-founder-ceo-radical-marketingThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com
When this university lecturer ditched his books for ‘bums’…… he started helping high-ticket coaches make MILLIONS each year.Now, for the record: our founder Terence Tam isn’t some weird pervert obsessed with bums. He’s just born with a love for marketing and an entrepreneurial itch that couldn’t be scratched in academia.So when he combined the two and discovered that there was a HUGE market in putting bums on seats i.e. filling up webinars, seminars, & challenges?Voila – Radical Marketing was born!Since then the business has snowballed and Radical Marketing has helped over a hundred coaches and experts around the world fill their events with an abundance of bums…(In fact, we’ve placed well over 1.5 million bums on seats!)This episode features choice excerpts from when Terence was interviewed by Steven Proud from the Radical Global Marketing podcast – where he shares his juiciest business secrets and lessons from building his agency from the ground up.You’ll learn:The ONE thing that caps the growth of many coaching businesses. How coaches need to navigate the ever growing competition that they find themselves in. Why testing is the #1 most important thing to do to scale your coaching business. Check out the full interview with Radical Global Marketing Podcast here: https://www.brandigochina.com/terence-tam-founder-ceo-radical-marketingThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com
Ever wonder how top-tier coaches and consultants close massive deals with ease? The secret isn’t just in the pitch – it’s in crafting unforgettable events that do the selling for you.In this episode, Terence sits down with Nate Wilde, founder of Odigos Events, to uncover how intentional event design can skyrocket your high-ticket sales. Nate shares how his team creates seamless, high-converting experiences that leave attendees eager to buy – and explains the biggest mistakes most event hosts make.In this episode, you’ll learn:The 3 BIGGEST mistakes coaches do at their eventsHow one simple adjustment to your sales pitch can boost your ROIWhy pre-event communication is critical to success (and how to do it right!)Nate’s 3 secrets to closing 40-65% at webinarsCheck out Nate’s LinkedIn here:https://www.linkedin.com/in/nate-wilde/This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com
After 20 years in marketing you start noticing all the stuff that businesses do……that makes them lose money (or at least leave it on the table!)Chief offender of them all?Not having a fully-optimized marketing funnel.Jenn Mancusi interviewed me for her podcast ‘Marketing, Demystified’ recently where I talked about some of these things – here’s a few excerpts you might find super helpful!In this episode you’ll learn:Some of the BIGGEST misconceptions people have about marketingWhy your digital marketing strategy needs to be more holisticWhat every sales funnel needs to get more CONVERSIONSWhich metrics you should track from your funnels#MarketingFunnels #FunnelStrategy #MarketingDemystified #RadicalMarketingCheck out Jenn’s podcast (and the full episode featuring my interview) here: https://podcasts.apple.com/us/podcast/55-the-best-marketing-funnel-strategies-to-get/id1694978118?i=1000677001720This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com
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