Claim OwnershipGolf Business Technology Podcast
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Explore interviews and discussions within the realm of Golf Technology in the Business World, encompassing topics such as AI, analytics, data, the metaverse, and beyond. This comprehensive coverage aims to assist Golf Clubs, Multi Report Operators, both public and private entities, as well as Coaches and professionals in making informed and crucial choices and decisions.
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Creators of the world’s most intelligent digital caddie, the ShotSense Golf Team blends deep analytics, cutting-edge AI, and real-world golf expertise to help every player make smarter decisions and score lower.
Our mission is simple - to help everyone on Earth move better, live better and be better.Whether you’re an elite athlete or an individual who is simply looking for solutions to combat the impact of daily life, our suite of innovative products are here to help you unlock the best version of yourself. So you can always be at the top of your game, no matter what that game might be.Transform with technologyFounded in 2011, our innovative products have been used by the world’s best athletes and consumers in over 60 countries throughout the globe.We’ve built a brand that has helped define an entire category and is well positioned to carry the space forward for many years to come. In 2021, we were recognized by Fast Company as one of the World’s Most Innovative Companies.
Software developmentWhether it’s the development of a tee time and membershipmarketplace, help with software integrations, or a custom build — we areexperts in technology development.Revenue ManagementWe will help you measure course occupancy and RevPAR to setup a Dynamic Pricing program to increase course revenue that’s driven bycustomer behaviour.Course MarketingWe’re able to create custom communications catered directlyto your target audiences, and measure the success of that message by analysingthe data given.
Pioneers in golf cart batteriesListen to our interview with CTO at Trojan Batteries John Anderson Trojan Battery Company draws on 100 years of innovation to provide a range of batteries to fit your golf cart and low speed electric vehicle applications. As the original creator of the golf cart battery, Trojan is the most trusted battery brand providing innovative, high performing, dependable, and safe products across multiple technologies.Our products are designed and assembled in the USA with highly responsive customer service and technical support for your peace of mind.
ReelGOLF™ is the first on-course autonomous videography system to create PGA® Pro Tour quality video for the everyday golfer. With ReelGOLF™, smart cameras are placed discretely near the tee boxes and greens on signature Par 3 holes to capture tee-to-green shots. Simply scan our QR Golf™ code, to record your shot, and the video will be sent to you within minutes. It’s that simple.Just Scan, Shoot, and Share!
Joe Russell is an accomplished hospitality executive with over three decades of experience in the luxury hotel and resort industry. He currently serves as the Managing Director of Trump International Golf Links & Hotel in Doonbeg, Ireland, a position he has held since April 2003. In this role, Joe has overseen all aspects of the business, from the initial development and building program of the facility to the expansion of operations, including membership and real estate services. His leadership has been instrumental in establishing the resort as a premier destination in Ireland.Before joining Trump International, Joe served as the General Manager of The Berkeley Court Hotel in Dublin from 1999 to 2003, where he was responsible for the overall operation of this prestigious property, including the management of an extensive refurbishment program that led the property into The Leading Hotels of the World portfolio. Before that, he had various roles as Deputy General Manager at Jurys Ballsbridge Hotel in Dublin and several senior roles with the Thistle Hotel Group in London.<Throughout his career, Joe has demonstrated a strong commitment to excellence in hospitality management, leading teams to deliver exceptional guest experiences while driving business growth. His extensive experience and passion in both the hotel and golf industry have made him a respected leader in the field.
Golf.ai is an innovative company leveraging artificial intelligence to enhance the golfing experience for players of all levels. Their suite of AI-powered tools aims to provide real-time insights, personalized coaching, and performance tracking to help golfers improve their game.This virtual caddie offers real-time, shot-by-shot advice tailored to your swing. It provides club recommendations and dynamic shot analysis by considering factors such as playing history, course conditions, temperature, wind, altitude, humidity, slope, and hazards. It's designed to function like having a professional caddie by your side, offering guidance on every shot. golf.aiGolf Business TechnologyAI Scorecard™ allows users to track every player and tournament, going beyond traditional leaderboards. It offers live player performance tracking, AI-generated insights, and trend spotting, initially launching with PGA Tour and LIV Golf events. swee.ai+2golf.ai+2Golf Business Technology+2Golf Business Technology+1golf.ai+1This feature provides personalized equipment insights, recommending optimal club configurations based on swing data and gear specifications. It also allows comparisons with professional golfers’ gear, helping users make informed decisions about their equipment. Golf Business TechnologyAI Golf Rules™ offers instant answers to golf rule questions during your round, eliminating guesswork and ensuring you have the correct rule information in seconds. Golf Business Technology+1golf.ai+1Golf.ai supports over 29 languages and offers 8 distinct accents and personalities, making it accessible and user-friendly for a global audience. golf.aiGolf.ai's tools are available for use at over 40,000 global golf clubs, allowing golfers worldwide to benefit from AI-driven insights and assistance. golf.aiGolf.ai is a privately held company based in La Jolla, California. They specialize in technology, sports AI, artificial intelligence, user experience, and software development. LinkedInFor more information or to try out their services, you can visit their website at golf.ai.Key Offerings1. AI Caddie™2. AI Scorecard™3. What's in My Bag™4. AI Golf Rules™Language and AccessibilityAvailabilityCompany Background
Players 1st is a SaaS (software as a service) customer experience platform designed to help golf clubs retain and recruit players. Featuring a digital dashboard, the service uses innovative surveys to give club managers the ability to quickly analyze customer experience feedback. This information gives them the power to make the right moves to improve player satisfaction and loyalty.
Paul Woodham, The R&A Sustainable Agronomy Lead, Europe, has over 30 years’ experience in golf course management. Paul’s career began in greenkeeping and progressed with 14 years’ as a professionally qualified and experienced agronomist. He has worked across all types of course ranging from public and private operations and across Members courses to Tour and Resort venues with experience in tournament monitoring.Paul has a degree in Turfgrass Science and is a member of the BASIS Professional Register. Paul is also a regular contributor to industry publications and presents education seminars and workshops on the national and international stage.
Agilysys GolfA seamless solution that simplifies operations, enriches the player experience and helps maximize the value of your golf business.To learn more https://www.agilysys.com/en/ecosystem/hospitality-and-leisure/golf/
The First Golf Tee Scientifically Proven to Increase Distance and AccuracyFlightpath is the world's most advanced tournament-legal tee, delivering superior distance, accuracy, and durability compared to standard golf tees.About Flightpath GolfCofounded by Daniel Whalen and Caroline Castille, Flightpath Golf is an innovative golf technology company focused on delivering golf products that provide a unique and premium experience. Their flagship product, Flightpath Golf Tees, deliver maximum performance to the golfer through patented advanced tee technology, resulting in longer and straighter drives.
Mustard Golf’s AI analyzes swing videos uploaded right from your phone. Understand your personal areas of improvement and get better, in just minutes a day, without leaving your home.Rocky Collis is the CEO of Mustard.Peter Morrice is a senior editor of Golf Digest, working mostly on instruction content. His golf game is proof that the more you hang out with long hitters, the shorter your drives get.
Five Iron Golf, founded in 2017, has revolutionized urban golf culture by creating premium indoor golf entertainment venues that blend state-of-the-art simulator technology with upscale amenities. The company has experienced rapid expansion, growing from a single location in New York City’s Flatiron District to 32 venues across 13 U.S. states and 5 countries, making it one of the fastest-growing concepts in the golf entertainment sector.
Join our conversation with Steve Elkington and Grant Cohen from Victory Links. Steve Elkington is an Australian professional golfer on the PGA Tour Champions. Formerly on the PGA Tour, he spent more than fifty weeks in the top-10 of the Official World Golf Ranking from 1995 to 1998. Elkington won a major title at the PGA Championship in 1995, and is a two-time winner of The Players Championship.[Victory Links We pay for producing the inventory and you generate incremental revenue for your golf venues with awesome, private label snack foods + beverages that showcase your brand. ● Developing unique versions of popular products your golfers and guests already consume at an increasing volume ● Creating highly relevant private label brands that enhances the guest experience and deliver higher F&B profit margins ● Deploying state of the art vending machines around the facilities that minimize the cost of reaching golfers throughout their round while increasing total sales ●We finance the inventory, you purchase quantities as they sell by the case to minimize cost and maximize margin
Jay Karen is the CEO of National Golf Course Owners Association, where he leads the golf industry’s trade association and initiatives to support the success of the $102B golf industry. In his role at NGCOA, he has chaired the board of the American Golf Industry Council, and served on the Golf USA Tee Time Coalition board, a joint initiative with the PGA of America, and the advisory board of the World Golf Hall of Fame. The Wall Street Journal, Bloomberg, CBS Radio, New York Times, Washington Post, NPR, the Golf Channel, Golf Digest and many others call upon Jay for his insights on the golf industry. Jay has also served as CEO of two associations in the lodging and hospitality industry, and he is a certified association executive by the American Society of Association Executives (ASAE). Jay currently serves on the board of directors of ASAE and the US Travel Association. Golf Inc. Magazine named Jay among the top 25 most powerful people in golf. Jay has been an Honorary Commander for the Joint Military Base in Charleston, is a member of the Golf Writers Association of American and is an Associate Member of the PGA of America.
Leading the operation of the PGA Coaching Center is PGA Master Professional Tim Cusick, who was hired to develop, open and operate the facility. A 35-year PGA of America Member, Cusick spent three years with the PGA of America as an Education Faculty Member, implementing the Professional Golf Management education and training program for PGA of America Golf Professionals and university students across the country. For 16 years, he served as Director of Golf Instruction of The Four Seasons Golf and Sports Club in Irving, Texas.
Grant is the Director of Enterprise Implementation at CC and was a primary player in the development of the new F&B module that Club Caddie will be introducing in 2025.
Creating singularity in off-course golf
The PLATFORM enabling players, coaches and golf technology. PLATFORM Golf's mission is to transform golf by allowing players to make a real putt on a tilting green while enabling approach shots from uneven lies.
James Cronk is a club industry leader with over 30 years of experience in the golf and service industry. He has presented keynote sessions and workshop seminars at major golf industry events around the world, including the NGCOA Canada National Conference (18 times), the Asia Pacific Golf Summit (6 times including India in November 2019), the European Golf Business Conference (3 times including Portugal 2020), the CMAA World Conference (twice) and many more. In 2022 he was the keynote speaker at the Australian Club Managers Conference in Melbourne. A former golf professional and club manager, James’s has real life experience in the industry, and his success as a leader is evident in the recognitions bestowed upon himself and his teams, including his facility being recognized by Golf Digest as having the ‘5th Best Customer Service in North America’ and being rated by BC Business Magazine as one of British Columbia’s ‘Top Ten Employers’. His company CRONK GROUP helps clubs and organizations achieve their goals and increase their profits by improving their systems, their service, and their people. In 2022 James and his business partner Scott Masse launched GOLF INDUSTRY GURU, a global on-line training platform for golf clubs featuring tools, tips, templates, videos, and blogs from many of the world’s leading golf and hospitality industry gurus.
Igor is a Golf Entrepreneur, with a rich tapestry of experiences spanning continents and industries. His journey from the USSR to Australia, and eventually to the USA, is not just a tale of immigration but a testament to resilience, adaptability, and the relentless pursuit of success and a "better life".In addition to his entrepreneurial endeavors, Igor's passion for golf has been a constant throughout his journey. Golf is not just a hobby; it's a discipline that mirrors many aspects of business and life. It requires patience, strategic thinking, and continuous improvement—qualities that have also been crucial to my success in business.Igor sold his company 24/7 Golf to GOLFTEC and SkyTrak Golf, has a golf simulator app Golftrak.app, and has written two books and an entrepreneur board game that helps everyone get a taste for being "punched in the face" by "the school of hard knocks!"
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