Green Side Up

On day two of Equip Expo, the Green Side Up Podcast welcomes returning guest Mark Masseo of Masseo Landscape for a conversation recorded from his RV at the Kentucky Exposition Center. Mark shares how his business has grown from landscape work into design-build and construction projects, including pool houses and a custom home, and explains how detailed estimating, progress payments, and strong client relationships help keep projects on track. The hosts also discuss bringing employees to industry events, building company culture, celebrating award-winning work, and the differences between hardscape installation practices in the Northeast and Florida.   Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website 📧 Email: [email protected] 📘 Facebook: Green Side Up 📸 @greensideuppodcast on Instagram 📸 @skyfroglandscape on Instagram Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service Save with SingleOps: 💸 Mention Green Side Up or use this link to get $500 off your SingleOps subscription: 👉 Get $500 Off SingleOps Sponsors & Partners: 👉 MitoGrow 🌱 🎥 Intrigue Media on Instagram (@imintriguemedia) 📍 GS TrackMe Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

Recorded live at the Equip Expo in Louisville, this episode of The Green Side Up features business coach and industry consultant Jeffrey Scott discussing how landscape companies can scale with focus, strong organizational structure, financial planning, recruiting, and leadership. Jordan shares lessons from running Independent Tree Service, including building a lasting company culture, helping crews understand labor efficiency, navigating changing demand, and growing a specialized plant healthcare service. The conversation also explores market share, employee career growth, and how financial benchmarks can help business owners make more informed decisions.   https://jeffreyscott.biz/   Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website 📧 Email: [email protected] 📘 Facebook: Green Side Up 📸 @greensideuppodcast on Instagram 📸 @skyfroglandscape on Instagram Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service Save with SingleOps: 💸 Mention Green Side Up or use this link to get $500 off your SingleOps subscription: 👉 Get $500 Off SingleOps Sponsors & Partners: 👉 MitoGrow 🌱 🎥 Intrigue Media on Instagram (@imintriguemedia) 📍 GS TrackMe Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

On this episode of the Green Side Up Podcast, Jason and Jordan welcome Adam Cottrell of Eco Maintenance, a Vancouver-based landscaping company. Adam shares why he shifted from landscape construction to maintenance, how his team handles snow and ice with homemade brine, and what it takes to grow a business in a rainy climate. The conversation also covers networking and marketing, landscape-industry software, vehicle cameras and liability, workplace safety, and the highs and lows of entrepreneurship.   Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website 📧 Email: [email protected] 📘 Facebook: Green Side Up 📸 @greensideuppodcast on Instagram 📸 @skyfroglandscape on Instagram Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service Save with SingleOps: 💸 Mention Green Side Up or use this link to get $500 off your SingleOps subscription: 👉 Get $500 Off SingleOps Sponsors & Partners: 👉 MitoGrow 🌱 🎥 Intrigue Media on Instagram (@imintriguemedia) 📍 GS TrackMe Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

In this episode of the Green Side Up Podcast, Jordan and Jason dig into the numbers behind debris hauling, including a nine-week cost review that revealed a significant loss and prompted a temporary pricing adjustment while they work toward a more accurate cost-per-load model. They also discuss the challenges of bidding commercial landscape maintenance, a new sliding-scale fuel surcharge, and the realities of preparing budgets and pricing jobs in a competitive market. Along the way, they share plans for the Equip trade show, the upcoming POW/MIA Memorial Landscape project, and an October 27 webinar on tree care business finances and pricing.   Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website 📧 Email: [email protected] 📘 Facebook: Green Side Up 📸 @greensideuppodcast on Instagram 📸 @skyfroglandscape on Instagram Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service Save with SingleOps: 💸 Mention Green Side Up or use this link to get $500 off your SingleOps subscription: 👉 Get $500 Off SingleOps Sponsors & Partners: 👉 MitoGrow 🌱 🎥 Intrigue Media on Instagram (@imintriguemedia) 📍 GS TrackMe Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

On this episode of Green Side Up, Jordan and Jason talk through the realities of running a landscape and tree-care business—from analyzing debris-hauling costs and tightening up equipment numbers to reshuffling schedules when rainy weather throws the week off course. They preview upcoming industry events, podcast recordings, and a volunteer landscaping project for the National POW/MIA Museum, then discuss winter workload ideas, including offering Christmas-light installation and exploring an AI voice agent to handle incoming calls. Along the way, they share stories from the field, compare notes on keeping crews productive, and look ahead to what's next for their businesses and the industry.   Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website 📧 Email: [email protected] 📘 Facebook: Green Side Up 📸 @greensideuppodcast on Instagram 📸 @skyfroglandscape on Instagram Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service Save with SingleOps: 💸 Mention Green Side Up or use this link to get $500 off your SingleOps subscription: 👉 Get $500 Off SingleOps Sponsors & Partners: 👉 MitoGrow 🌱 🎥 Intrigue Media on Instagram (@imintriguemedia) 📍 GS TrackMe Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)