Podcast Pointers

Hosted by industry expert Greg Myers, Podcast Pointers dives deep into the strategies and tools needed to create a successful B2B podcast. With experience hosting the Leaders in Payments Podcast and founding Podcast609, Greg brings a wealth of knowledge to the table. In episode five, Greg discusses the relationship between podcasting and ROI. While some may struggle to quantify the returns of podcasting compared to direct marketing tactics, Greg emphasizes the importance of setting realistic ...

Are you ready to take your B2B podcast to the next level? In the ever-evolving world of content marketing, podcasts have emerged as a powerful tool for acquiring and retaining a substantial following. But how do you ensure your podcast remains real-time and relevant to your audience? Enter Podcast Pointers – your go-to resource for mastering the art of B2B podcasting and leveraging a plethora of tools to make it manageable. In episode four of Podcast Pointers, content strategist Megan William...

In the dynamic world of B2B podcasting, Greg Myers, host of the Leaders in Payments podcast and founder of Podcast609, offers invaluable insights into crafting a successful podcast that not only attracts but retains a significant following. On Podcast Pointers, Greg shares his wealth of experience, guiding aspiring podcasters through the intricacies of creating content that remains timely and relevant to their audience. Greg emphasizes the primacy of quality over quantity, asserting that the ...

What’s one of the most important “must haves” when it comes to B2B podcasting? Consistency! Without a steady stream of content, your audience can easily get disinterested and/or lost in translation. It’s also a potentially challenging necessity due to the time investment it requires. Four areas to always be consistent in: Timing, Content Themes, Tone, and Guests. Ultimately, consistency in all areas of your podcast will only result in the opportunity for more trust and engagement from you...

Rule number one when it comes to successful podcasting: Always stick to content that’s true to your voice and your message. Keep it authentic to you. If it’s not something you would say off the record, don’t say it on the record. Nothing provides more of a clunky user experience that hearing someone trying to pull off a tone, cadence or (even worse) opinion that doesn’t seem genuine. And before you ask, yes you can tell. Your voice is your signature and it has a resonance that projects unfail...

This podcast – Podcast Pointers – is designed to help B2B marketers especially in the financial services, payments and fintech space with their podcasting – from strategy to marketing. On each episode we’re going to pick just one topic and I’m going to talk about it for a few minutes – so they are really meant to be quick hitters. You’ll hear me talk about authenticity, consistency, quality, podcast formats, analytics and much more. In episode zero we focus on three things; 1. ...