Good Enough Counsellors

For the final episode of the year, I’m doing something a little different. Instead of talking about marketing, confidence, or growing your private practice, I’m giving you a break - and introducing you to some of the wonderful podcasters I met at the Podcast Awards this autumn.If you’re heading out for a winter walk, hiding in the kitchen while basting the turkey, or simply wanting something fresh to listen to over the holidays, this episode brings you a handful of surprising, creative and thought-provoking podcasts to explore.These conversations touch on inclusivity, identity, nostalgia, storytelling and creativity - all themes that matter to us as therapists. And a few of them might simply entertain you, which is just as welcome at this time of year.In this Christmas Special, you’ll hear short interviews with creators of podcasts including:Pause and Rewind - powerful origin stories from changemakers working towards a more inclusive worldRainbow Mums and Dads - life stories from people coming out later in life while navigating family, identity and changeMag Hags - a funny and fascinating dive into women’s magazines from the 70s, 80s and 90sPast Master - a creative, AI-guided, choose-your-own-adventure history gameSpooky Storytime - bedtime ghost stories for adults (yes, really!)Sonic Field - a richly told journey through the history and culture of British music festivalsIt’s a celebration of stories, voices and perspectives we often don’t get to hear - and a lovely way to end Series 3 of Good Enough Counsellors.A little festive treat for youAs mentioned in the episode, you can download your free Twixmas Treats email mini-course: five tiny tasks to help you grow your private practice. You can use it between Christmas and New Year - or save it for January if that feels kinder. Download it HEREThank you for listeningThank you so much for tuning in throughout 2025. Your messages, reviews and kind words mean more than you know. I’ll be back in the New Year with more conversations, guidance and encouragement to help you build a thriving, sustainable private practice.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords: humanity, storytelling, counseling, LGBTQ+, feminism, music festivals, podcasting, empathy, inclusivity, personal narrativesThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as

Many therapists feel uncomfortable with marketing because it can seem like “selling yourself.” In this episode, I share how to reframe your marketing mindset and explore how to move away from the fear that your visibility is narcissistic. I'll help you gain a clearer sense of purpose in your private practice with some reflective prompts. And you’ll hear how reconnecting with what truly matters to you makes it easier to show up online, write content, and talk about your work without feeling pushy or self-focused.To round off the episode, you’ll get some January content ideas based on common themes clients are thinking about at the start of the year, including New Year reflections, self-love, relationships, and supporting parents.In this episode you’ll learn:• Why marketing often feels uncomfortable for therapists• How to shift from “selling” to “helping”• Three reflective prompts to guide your message• How your purpose can shape your January contentTo sign up for my Christmas gift of short, client-gaining strategies, click HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywordsprivate practice, mindset shift, core purpose, social media, therapy, client connection, values, marketing, January content, self-reflectionThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode, Josephine talks with website designer and SEO specialist John Garewal about how clients actually find a therapist online. John shares what he discovered when he searched for a therapist himself, why websites still matter, and simple steps therapists can take to make their site easier to find - without getting technical.When was the last time you tried to find a therapist?If you’ve done it recently for a friend, a family member, or even out of curiosity, you’ll know how confusing it can feel - so many names, so little guidance about who to choose.In this conversation, I'm joined by John Garewal, website designer and founder of Verum Design. John specialises in building therapist websites that don’t just look polished… they actually get found.John shares:What happened when he tried to find a therapist himself (and why it took months)Why a well-designed website can make contacting you feel emotionally safer for clientsWhether every therapist really needs a websiteWhat SEO actually means — explained without jargonWhat Google looks for when someone searches “anxiety therapist in Portsmouth”Why Google Business Profile matters more than most therapists realiseSmall changes that make a big difference to getting found locallyThe biggest website mistakes therapists make (especially on mobile)How to make your website easier to read, easier to use, and easier to act onWhy Schema, load speed and structure matter — in simple termsHow to help clients feel confident enough to make contactThe three small steps John recommends to boost visibility this monthIf you'd like to go deeper into SEO and therapist websites, John has shared a detailed training session inside Therapy Growth Group, including live examples, practical steps and Q&A.To contact John, please visit Verum DesignYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywords:therapy, website design, SEO, mental health, online presence, client engagement, digital marketing, therapist marketingThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

More and more people are turning to AI tools like ChatGPT or asking their phones for answers instead of typing into Google. And clients are no different. Some are already saying things like, “I found you via ChatGPT.”So what does this mean for therapists who rely on directories, Google My Business or their websites to be found?In this episode, I look at how AI is changing the way people search - and what you can do to stay visible as things evolve.We explore:why clients may not be clicking into directories as oftenhow AI pulls answers from websites, blogs and social mediawhat “Answer Engine Optimisation” (AEO) actually meanssimple steps therapists can take to make their content more findablequick wins for your website, from image compression to structurewhy blogging and fresh content help both SEO and AI discoverabilityhow small actions now can keep you visible even as search keeps shiftingAnd if you’d like help creating content that works for both clients and search engines, I’ve got support for you inside Therapy Growth Group. There’s training on blogging, ideas to help you get started, and regular guidance to help you build a practice that people can actually find. At the time of recording, the Black Friday offer is still available.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords:content creation, frequently asked questions, conversational search, AI interaction, natural language processing, therapy directoriesThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Therapy is meant to be a place of healing - but what happens when it causes harm instead?In this powerful episode, I’m joined by therapist, supervisor and trainer Erin Stevens, who specialises in working with people who have experienced harm in previous therapy. Together we explore how harm in therapy can happen - even when we have good intentions - and what we can do as therapists to reduce the risk, respond to rupture, and create safer therapeutic spaces.We talk about the role of power and boundaries, why cultural misattunement often goes unacknowledged, and how shame can block honest reflection in supervision. Erin also shares their own story of being harmed in therapy and what helped them come back to the profession with compassion and clarity.Whether you’ve ever worried you might be getting it wrong - or just want to understand this issue more deeply - this conversation is for you.Takeaways:What “harm in therapy” really means - and why it’s so often missedHow boundary confusion and power imbalances can erode trustThe emotional labour of marginalised clientsWhy naming harm doesn’t make you a bad therapistHow to use supervision as a place of growth, not shamePractical steps for making your practice safer and more accountableErin Stevens (she/they) is a therapist, supervisor, writer and trainer based in West Yorkshire. Erin specialises in working with people who have been harmed in previous therapy and is passionate about raising awareness of the increased risk of harm for clients with marginalised identities. They offer therapy, consultation and training and you can visit their website HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords:therapy, harm, mental health, boundaries, cultural misattunement, supervision, client experience, therapist experience, power dynamics, preventionThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Have your enquiries been slowing down? In this episode Josephine explores the question of whether AI is taking over from directories and what therapists can do about it. She shares a practical, human-first answer - why visibility still matters, how to show up without shouting, and simple December content ideas you can use right away.You’ll learnWhy AI can’t replace human connection in therapy—or your marketingWhat to do when directory profiles aren’t bringing steady enquiriesThree ways social media helps therapists (without being “an influencer”)How to show up in a way that feels safe and authentic (not oversharing)Simple December post ideas you can reuse or adapt when you’re busyHow reframing the purpose of your social media account can help make it easier for you to produce postsMentioned in this episode:Ep 24: Social Media ToolkitEp 75: Grow Your Therapy Practice by Nurturing Connection with Becky WilloughbyEp 86: Safe Self-Disclosure on Social MediaEp 89: Is Email Counselling Real Therapy with Chloe FosterYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywords: AI, therapy, marketing, social media, visibility, trust, engagement, December content, therapist practices, client connectionThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

When counsellor Gemma Anderson started her training, she never imagined it would lead to a thriving private practice. A teenage mum who once worked as a cleaner, Gemma shares how she built a successful practice without a website or social media - just through her counselling directory profiles and a down-to-earth approach. Her advice? Feel the fear and do it anyway – but ask for help.About this episodeIn this honest and encouraging conversation, Gemma talks about:What first drew her into counselling - and the self-doubt she had to overcome.How life experience shaped the kind of therapist she’s become.Why she offers a half-price first session and focuses on being approachable and relatable.How she maintains a steady income by combining counselling with part-time work.Her practical routine for keeping her directory profiles visible and bringing in new clients.The importance of asking for help rather than trying to do everything alone.Gemma’s story is a reminder that there isn’t just one way to build a counselling practice. You don’t need a slick website or constant social media posts - just a clear, authentic presence and the courage to keep going.You can read Gemma's profile HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Email counselling is often misunderstood - some therapists worry it lacks depth, feels impersonal, or that clients simply won’t want it.In this episode of Good Enough Counsellors, I’m joined by Chloe Foster, humanistic counsellor, trainer, and founder of Email Counselling Academy, to explore what email counselling really looks like in practice - and why it can be a powerful, ethical, and deeply reflective way of working.Chloe explains:What email counselling actually involves - the structure, boundaries, and timing that make it safe and professionalHow counsellors use their skills in written form to create depth and connectionWhy clients do want email therapy, and which groups find it especially helpful (from neurodivergent clients to parents and shift workers)Common objections therapists have — and how to address themThe risks of offering email counselling without specialist training, including contracting, secure systems, and managing risk safelyChloe also shares how her passion for accessibility and ethical practice led her to create the Professional Certificate in Email Counselling - a six-month course for qualified counsellors who want to develop these skills properly. You can access the free quiz HERE and details about Email Counselling Academy HEREIf you’ve ever wondered whether email counselling is “real therapy”, or if you’ve been curious about diversifying your practice, this episode offers reassurance, insight, and inspiration. Key Quotes“Email counselling isn’t just typing back and forth - it’s a structured, therapeutic exchange with clear boundaries.”“Clients often go deeper through writing because they have time to reflect and choose their words.”“The more accessible therapy becomes, the more people we can reach.”Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywordsemail counselling, email therapy, online counselling training, therapist objections, benefits of email counselling, risks of email therapy, Chloe Foster, Email Counselling Academy, counsellor professional developmentThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Do you ever feel like running your private practice is a bit of a roller coaster?One week you’re full with enquiries and new bookings - and the next, it’s all cancellations and endings.In this episode of Good Enough Counsellors, Josephine explores the emotional and practical ups and downs of private practice, and why consistency in marketing is key to creating a steadier ride.There’s no magic wand for building a sustainable business, but there is a way to make it feel easier. Josephine shares how to make marketing a habit, manage your expectations, and measure success by your effort, not just your client numbers.You’ll learn:Why quick bursts of marketing lead to “feast or famine” cyclesHow to stay consistent when you’re busy with clientsThe mindset that helps you cope with slow progressSimple, realistic marketing habits that keep clients comingWhy your steady visibility builds trust and referrals over timeIf you're fed up with worrying where your next client is coming from, listen to this episode to help you resolve the roller coaster ride.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywordsprivate practice, marketing, client acquisition, mental resilience, sustainable growth, consistency, expectations, community support, content strategy, therapy growthThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this powerful and eye-opening episode, I chat with Dr. Yvon Guest - therapist, speaker, trainer, and contributor to Black Identities, White Therapy - about the often-overlooked experiences of mixed and multiracial clients in therapy.Yvon shares her own journey into this work, the invisibility many clients feel in therapeutic spaces, and the impact of growing up in families and communities where identity is constantly questioned. From internalised racism to the pressure to choose a side, and the emotional exhaustion of navigating a world full of assumptions - this episode explores what therapists need to know, and how we can show up with cultural humility, not just competence.Whether you’ve worked with mixed-race clients or not, this episode will leave you rethinking what it means to see someone in therapy.We discuss:Why many mixed-race clients feel unseen in therapyThe emotional toll of being constantly asked, “What are you?”Internalised racism and dissociation as survival strategiesThe difference between cultural competence and cultural humilityHow to create safer therapeutic spaces for clients of mixed heritageYvon’s upcoming conference on therapy with mixed and multiracial clientsNoteDespite heroic efforts by our sound editor, some of the audio is patchy so this episode is best listened to when it's quiet, or preferably with headphonesConference Info: Dr. Yvon Guest is hosting a one-day online conference, Working with Mixed and Multiracial Clients in Therapy, on 28th November 2025 via OnlineventsSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywords multiracial therapy, identity, race, mixed race, therapy, mental health, racism, intersectionality, gender, mixed race, cultural humility, LGBTQThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Self-disclosure is something many therapists are taught to avoid in the therapy room - so no wonder it feels confusing when it comes to social media. Should you share personal details? Is it unprofessional to post a photo of yourself? What if other therapists judge you?In this episode of Good Enough Counsellors, I unpack the fear of self-disclosure on social media and how to approach it safely. I share some of my own experiences - from being terrified teaching peers for the first time, to hitting “publish” on a podcast that felt very personal - and how honesty often builds more connection than hiding ever did.We’ll cover:Why therapists fear self-disclosure (and why it feels “wrong”)The difference between professional, personal, and private disclosureA simple checklist to help you decide what’s safe to shareHow small glimpses of your real life make you more relatable to clientsPost ideas for November where you can test safe self-disclosureClients don’t need us to be perfect - they need us to be human. And with a thoughtful approach, you can use self-disclosure on social media to build trust and show people you’re someone they can talk to.If you’d like support in working out what to post and how to share safely, you’ll find plenty of encouragement and practical help inside Therapy Growth Group🎧 Listen now to find out how to be real, stay boundaried, and grow your private practice without oversharing.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

This week, I’m chatting to Kroy Ryder, an autistic therapist who shares his story of training, self-discovery, and building a private practice that works because of who he is - not in spite of it.Kroy is open, honest, and full of gentle humour as he talks about everything from being the quiet boy who watched from the sidelines, to finally realising he didn’t need to mask or fit in to be a good therapist.If you’ve ever wondered whether being neurodivergent might hold you back in private practice - or you’re just trying to work out how to make it all fit - this is a lovely episode to remind you that there is a way forward, and it doesn’t have to look like anyone else’s.In this episodeHow Kroy’s autism diagnosis shaped his journey into private practiceWhy he stopped trying to sound like everyone else in his profileThe moment his niche found himRejection sensitivity, endings and learning to let clients goSmall but powerful ways he adapts his therapy room for ND clientsWhat he’d say to anyone doubting if they’re “too different” to do this workTo find out more about Kroy, visit his website HERELike Kroy, I've found that neurodivergent people are drawn to work with me - so I aim to make Therapy Growth Group supportive for people who feel overwhelmed and aren't sure where to start. There's a clear plan to follow (so you don't have to figure it out yourself), regular live calls and body doubling sessions where you can work alongside others - even if you don't feel "ready'.You can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

** NOW WITH THE CORRECT AUDIO**If you tried to listen to the podcast issued on 25th September 2025, you'll have heard a repeat of Nicola Blunden's episode (thankfully, it was a good one). This is the corrected episode about niching.Many therapists hold back from choosing a niche because of one big worry: “I’m not an expert, so how can I specialise?”In this episode of Good Enough Counsellors, Josephine challenges the myth that you need years of expertise before you can choose a niche. She shares her own story of how her niche “found her,” explains why expertise grows through focus and experience, and offers gentle encouragement for anyone feeling “too ordinary” to stand out.You’ll hear:Why “I need to be an expert first” is one of the biggest myths about nichingHow your interests, life experience, and placement clients can guide youWhy clients are drawn to clarity, not to people who try to do everythingHow a niche helps you naturally build expertise over timePlus: Josephine shares details of her October workshops in Therapy Growth Group, where she’ll be helping therapists explore and refine their niches, and a free handout to test whether your niche idea is viable.Download the Niche Selection Scoring Sheet HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywordsmarketing, therapists, niche, imposter syndrome, expertise, private practice, client attraction, lived experience, personal growth, Therapy Growth Group

What does it really mean to trust what your clients tell you — especially when their experiences challenge what you’ve been taught, or don’t fit into traditional therapy frameworks?In this episode, I’m joined by pluralistic therapist, trainer, and writer Nicola Blunden to explore how power, voice, and identity can shape conversations — and why developing an awareness of epistemic injustice matters for all of us.We talk about:what epistemic injustice is — and how it can show up in therapythe impact of therapist assumptions around diagnosis and identityhow to co-create therapy with clients who experience themselves as having multiple parts (sometimes diagnosed as Dissociative Identity Disorder)the fear therapists can feel about “getting it wrong”and how to begin doing the work without retreating into guilt or defensivenessNicola also shares reflections from her upcoming book around co-producing knowledge in pluralistic therapy, and invites us to consider what it means to work with clients — not over them.This is a rich and thought-provoking conversation about power, trust, and staying open to what clients know about themselves.You can reach Nicola via her website HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Many therapists show up consistently on social media — sharing tips, encouragement, and reflections — but miss the one type of post that actually brings enquiries.In this episode of Good Enough Counsellors, I share the simple reminder from my coach that helped me get new clients straight away. It’s something most therapists know deep down, but we often avoid because it feels uncomfortable: telling people clearly what we offer.You’ll learn why this “sales post” mistake is so common, how to reframe it as an act of service, and simple ways to make it a regular part of your marketing.And at the end of the episode, you'll hear about October awareness dates that you can use for creating posts that get enquiries.Takeaways:The question my coach asked that stopped me in my tracksWhy therapists often avoid posting about their servicesHow new followers see you differently from long-term onesA simple way to batch and schedule posts that bring enquiriesOctober themes and awareness days you can use for inspirationIf you’d like more support with your marketing, come and join me in Therapy Growth Group, where we’re starting the next round of my 12 Action Steps to Attract New Clients. These are simple, 15-minute weekly actions designed to help you build your practice without overwhelm.Inside the group, you’ll also get:Live weekly coaching callsA supportive therapist communityA full list of social media ideas for every day of the monthSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In today's episode, I’m joined by trauma therapist, supervisor, and trainer Maaike Beech. With over 18 years of experience in the field, Maaike shares her personal journey into trauma work and the vital lessons she's learned along the way - from understanding why talking about trauma doesn’t always lead to healing, to how we can create the safety clients need before any processing begins.We explore the real risks of re-traumatising clients, what makes trauma therapy different from general talking therapy, and how therapists can protect their own well-being when doing such emotionally intense work.What we cover in this episode:Why traditional talking therapy isn't always enough for traumaThe most common misconceptions therapists have about trauma workWhat to do when your clients don't seem to be improvingHow to build safety before trauma processingHow trauma lives in the nervous system - and why that mattersSelf-care strategies for trauma therapistsIf you've ever felt unsure about working with trauma - or worried you're not doing it "right - this episode is here to reassure and resource you. Maaike speaks with such compassion and her insights are grounded in both expertise and lived experience.Maaike is an experienced trauma therapist, supervisor and trainer. She runs the Beech Trauma Academy where she teaches her Therapeutic Safety and Trauma foundation diploma. Learn more HERESetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Many new counsellors worry they aren’t “sorted enough” to be a good therapist. But what if being real about your struggles is actually what helps you connect most with clients?In this episode of Good Enough Counsellors, I’m joined by Samantha Lee, counsellor, trainer, and creator of the Me, Myself & I inner child course. Sam shares how she moved past the myth of the perfect therapist and built a successful private practice by showing up authentically – both with clients and on social media.We talk about:Why the idea of the “perfect therapist” is a damaging myth – and how embracing your humanity makes you more relatable.How to use social media as a therapist without being boring or “too professional.” Sam explains how sharing her poetry grew her following and helped clients feel safe.Inner child work for therapists and clients – why it’s powerful, and how it helps us understand our reactions and build resilience.What private practice success really looks like. Sam explains why you don’t have to see 20+ clients a week to be a successful counsellor, and how to pace yourself without burning out.Self-care for therapists – including practical ways Sam looked after herself while managing family life, grief, and building her practice.Sam’s story is a reminder that you don’t need to be perfect to be a good therapist. By being open and authentic, you can build deeper client relationships, attract followers who resonate with you, and create a private practice that works for your life.Find Samantha HERE on Facebook, and for her course and further details, HERE on her website.If this conversation has resonated with you, please share it with another therapist or leave a review on your podcast app - it helps more therapists find Good Enough CounsellorsSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

When you’re building a counselling private practice, there are times when it feels hard to keep going - especially when the clients aren’t coming in as quickly as you’d hoped.In this episode, I’m sharing how to draw on your resilience so you can keep moving forward, even in challenging times.Takeaways:Why past challenges can become a source of strength in your businessHow to reconnect with the deeper reasons you became a counsellorPractical ways to keep yourself motivated when marketing feels slow to workThe role of community and support in sustaining your energy and confidenceWhether you’re just starting out or you’ve hit a quiet patch, this episode will help you find your footing again and remind you why your work matters - both to your clients and to you.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comcounselling, practice development, challenges, resilience, motivation, support, private practiceThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

What if you don’t believe you can be a private practice therapist? In this episode, Fi Hewkin shares her journey from doubting her abilities to building a successful therapy practice. We talk about overcoming imposter syndrome, making your profile sound like you, and why there’s room for everyone - even in a crowded market.When Fi Hewkin first considered becoming a therapist, she was convinced she couldn’t do it. Growing up being told she wasn’t academic, leaving school with three O-levels, and believing she’d never be “professional enough,” private practice felt out of reach.In this episode, she shares how, despite years of self-doubt, she slowly built her confidence - and her private practice. From that first directory profile that didn’t sound like her, to embracing her authentic self (complete with pink hair and DMs), Fi’s story is an honest and encouraging look at what it really takes to succeed.We talk about:How Fi shifted from “I can’t do this” to running a thriving practiceWhy making her profile sound like her changed everythingThe importance of authenticity in therapy marketingOvercoming the fear of charging clients and raising feesBalancing a busy client load and recognising personal limitsPractical marketing steps Fi used to get clients (and what she avoids!)How running a low-cost community project keeps her groundedIf you’ve ever thought, “I’m not good enough to make this work,” this conversation is for you.Find Fi at her website or her Facebook pageSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode of Good Enough Counsellors, we’re diving into the third “C” of social media success for therapists: Community.It’s tempting to think of social media as just another marketing tool, but for many people, it’s a lifeline - a place to feel seen, connected, and understood. And as therapists, we have a unique opportunity to create that safe space online.Takeaways:Why community is one of the most powerful ways to attract therapy clientsHow giving (not numbers) is the heart of community-buildingThe mindset shift that helps you get past the “cringe factor” of sharing your workWhy showing your real, imperfect self builds trust and connectionHow engaging with others (even in small ways) helps grow your reachThe importance of not broadcasting, but building relationships onlinePost ideas for September 2025September Awareness Days:World Suicide Prevention Day – Wednesday, 10th September 2025National Inclusion Week – Monday, 15th to Sunday, 21st September 2025Buy a Book Day – Sunday, 7th September 2025Live Creative Day & Colouring Day – Sunday, 14th September 2025World Gratitude Day – Sunday, 21st September 2025Fight Procrastination Day – Saturday, 6th September 2025Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.