Ecomm Breakthrough

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares hard-won lessons on the power of focus in scaling an ecommerce business. Drawing from personal experience and mastermind insights, Josh reveals five key things he’s saying “no” to—like low-volume product launches, unprofitable SKUs, and distracting sales channels. He emphasizes prioritizing high-impact opportunities, leveraging top-performing creators, and resisting shiny new trends like AI experiments. Josh’s disciplined approach highlights how saying “no” to distractions enables entrepreneurs to concentrate resources on what truly drives sustainable, exponential growth.Links and Mentions:Business Influencers & References"Alex Hormozi": "00:02:01"E-commerce Platforms & Tools"Amazon": "00:04:43""Shopify": "00:06:31""TikTok Shop": "00:06:31""Amazon Marketplace": "00:20:16""OpenClaw": "00:23:05""Vibe Coding": "00:23:05"Frameworks & Systems"Momentum Matrix": "00:08:26""Buckets for Product Management": "00:08:26"Business Concepts & Strategies"Hitting Singles vs. Home Runs": "00:04:43""Total Addressable Market (TAM)": "00:06:31""Lifetime Value Potential": "00:20:16""Operational Complexity": "00:21:14"Timestamps:00:00:00 Introduction to Business FocusJosh emphasizes prioritization, focus, and the importance of saying "no" in business strategy.00:01:03 Lessons from Mastermind EventsInsights from recent mastermind groups; entrepreneurs struggle with shiny object syndrome and diversifying too soon.00:02:58 The Power of Doubling DownAdvice to focus on one business for greater success, rather than splitting attention across multiple ventures.00:04:43 Saying No to Small Product LaunchesJosh now rejects launching products with small markets, focusing only on those with large total addressable markets.00:07:25 Prioritizing High-Impact SKUsNo longer trying to scale all 1600+ SKUs; products are categorized by impact and focus is on top performers.00:08:26 Product Momentum Matrix ExplainedBreakdown of four product buckets: sunset, maintenance, profit engines, and brand-defining SKUs.00:15:09 Focusing on Brand-Defining ProductsTeam spends most time on a few top SKUs that align with brand vision and have high growth potential.00:17:05 Saying No to Low Leverage Sales ChannelsRejecting channels like Temu, Shein, Walmart, and some international expansions due to low scalability and complexity.00:18:12 Sales Channel Momentum MatrixSales channels are categorized; focus is on scalable, high-leverage channels like Amazon, TikTok Shop, and Shopify.00:22:11 Rejecting AI DistractionsJosh avoids spending time on AI trends unless they directly drive business growth; team uses AI only for specific use cases.00:26:56 Focusing on Top-Performing CreatorsNo longer catering to all 5000 creators; focus is on the top 5% who drive 95% of TikTok Shop revenue.00:28:03 Conclusion: Focus Over DistractionReiterates the importance of focus and systems for scaling, and invites listeners to share the episode.TranscriptJosh Hadley 00:00:00  I will promise you like 99 times out of 100. The person who doubles down in one single business is going to have far greater returns and success than the entrepreneur that thinks they're going to split their time and diversify themselves across multiple different business units. Welcome to the Ecomm Breakthrough Podcast. I'm Josh Hadley. I've scaled my own ecommerce brand from 0 to 8 figures, and I'm actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies, and the lessons learned in real time so that you can learn what actually matters and scale your own business. In today's episode, I'm going to be sharing with you guys exactly what I'm saying no to. In my business right now, that is one of the most important things as it relates to business strategy as a whole. I think that business strategy is less. These are the things that I am doing, and it's much more about these are the things that I am specifically not doing in my business and why business strategy is ultimately, hey, there are 1,000,001 different opportunities, but there are limited resources.Josh Hadley 00:01:03  And so really it's prioritizing which of those million and one opportunities do I actually want to take on with my limited time, resources and ability to be able to go execute? Because in general, if you want to see something really succeed, you've got to put some significant amount of time and energy and thought process behind it. So today I'm going to be sharing the five things that I'm saying no to in my own business. And I'm sharing this after coming off of the heels of three different events that I've attended within the last two weeks. So over the last two weeks I've attended a few different mastermind groups, some with e-commerce specific people involved and others with just kind of general entrepreneurs who are all over seven figure sellers. So here are some of like the takeaways. And I heard this over and over again at multiple events. I continue to hear people that they already have a successful busines...

In this episode, host Josh interviews Tyler Jefcoat, founder of The Seller Roundtable, about financial strategies for Amazon and e-commerce sellers. Tyler explains key metrics like COGS, Amazon fees, and advertising costs, and shares actionable tips on optimizing profit margins, managing inventory, and preparing for business exits. He emphasizes the importance of accurate accounting, SKU-level analysis, and disciplined habits for long-term success. The discussion also covers useful tools and resources, including Merchant Spring and the book "Atomic Habits." Listeners gain practical advice to build more profitable and acquisition-ready e-commerce businesses.Chapters:Introduction to Tyler Jefcoat and Seller Accountant (00:00:00)Tyler’s background, experience, and introduction to his work with e-commerce sellers.Key Financial Metrics for Amazon Sellers (00:00:38)Breakdown of revenue, cost of goods sold (COGS), Amazon fees, and advertising expenses.Profit Margins and Targets for Sellers (00:01:44)Discussion of ideal net profit margins, advertising spend, and benchmarks for healthy Amazon businesses.Net Profit Margin Benchmarks and Market Trends (00:03:59)Analysis of average net profit margins, market headwinds, and acquisition readiness.Preparing for Exit: Case Study and Best Practices (00:05:01)Advice and case study on preparing for business exit, including accounting and inventory management.Return on Capital and Product Portfolio Analysis (00:06:54)Explanation of return on capital, product-level profitability, and portfolio optimization.FBA Fees and SKU-Level Analysis (00:10:18)Importance of monitoring Amazon FBA fees, SKU-level analysis, and correcting fulfillment fee errors.Automating FBA Fee Audits (00:11:45)Discussion on automating FBA fee audits and best practices for large catalogs.Three Actionable Takeaways for Sellers (00:12:59)Summary of three key actions: solid accounting, SKU-level profitability, and price testing.Book Recommendation: Atomic Habits (00:15:40)Tyler recommends "Atomic Habits" by James Clear and discusses its impact.Favorite Software Tool: Merchant Spring (00:16:46)Recommendation and overview of Merchant Spring for multi-channel sales integration.Closing Remarks and Contact Info (00:17:28)Final thoughts, recommendation to contact Tyler, and episode wrap-up.Links and Mentions:Tools and Websites  "Merchant Spring": "00:16:46"Books  "Atomic Habits by James Clear": "00:15:49"Transcript:Josh 00:00:00  Today, I'm excited to introduce you to Tyler Jefcoat. Tyler is the founder and CEO of Stellar Accountant, where he exercises his passion for helping sellers maximize their businesses. Tyler provides financial coaching for sellers totaling more than 100 million per year in e-commerce sales. Tyler also leads the Sellers Roundtable, an exclusive mastermind group for seven and eight figure sellers. Before founding Seller Accountant, Tyler was the co-founder and managing partner for Care to Continue, a home health care company that grew from 0 to 100 employees in four years. So, Tyler, welcome to the show.Tyler 00:00:36  All right, Josh, thanks for having me.Josh 00:00:38  So you have your top line revenue. The next thing we have is you're going to have your cost of goods sold, right? So with your cost of goods sold, you said the average is about 30 to 35% is what you're seeing right now.Tyler 00:00:52  And this kind of landed cost. So if you kind of think about what it costs you to satisfy your Chinese Po and then do the duties freight into the states, I think.Tyler 00:01:01  Across the board, we're seeing literally pretty close to a third 33, 34%.Josh 00:01:05  So if you're below 30% or so, that's a good indication then. Right. Okay. Looking good. All right then next you have your Amazon fees that are going to come up. Right. And I think I'm going to split these up with the advertising separate. So what is your Amazon fees that your 15% commission plus the pick and pack. All that goes into the Amazon ecosystem. You're saying 30 to 35% is what you're seeing there. Is that right?Tyler 00:01:34  To keep the numbers easy is probably another third. So you got about a third in your unit cost to Google. You got about a third and normal Amazon fees.Josh 00:01:44  okay. Cool. And then so all right. So at this point we have 66% right of our revenue going to Cogs in Amazon. And so what you're saying is that the last remaining portion for that POG number that you were talking about is your advertising expense specifically on Amazon. So with your advertising expense, you said ideally you want to be between that 20% to 25%, you know, net gross margin, including the advertising costs in there.Josh 00:02:16  So that means you're going to be needing to sit around somewhere between 15 to 20%. Correct.Tyler 00:02:22  So if we if you think about it, we've got it split into thirds, a third in cogs, a third name is on fee. So we've got 33 points left. I can spend between, you know, roughly 10% on tacos in that model. Let's assume that your cost of goods sold model. Then I'm really going to. So so right. Take another 10% away for ads. That leaves me with a 23% P&G or post advertising gross profit. And I would say that's a really good target. Like, again, I would rather aim for 25 and hit 23 than really flirt with 20 constantly. But yes. So that would be that would be a fairly prototypical private label or kind of brand building seller on Amazon is third, Amazon fees. Third product cogs are about a dime, about ten points going to tacos. And then I've got 22, 23, 24% after ads that I can put towards my overhead.Tyler 00:03:08  And mama wants a boat, you know, whatever it is, that's the money I want.Josh 00:03:12  Makes sense. Makes sense. So with that, and then the other thing you mentioned is, hey, if you have really good cost of goods sold, right, you know, you might be 10 to 20%, right? Well, then you could ramp up your advertising spend. Right. So you can kind of offset those things, but the more profitable you are, the better. Like you said, some people were 30 to 35% that were really getting some premiums, with all the acquisitions that were going on. So this is awesome. This gives us a lot to think about and great targets to shoot towards, especially like net profit margin. You said, you know, ten is kind of the average. You said, right. 15 means that you're really good. You know looking good. You're a good candidate to be acquired. Is that correct?Tyler 00:03:59  Yes. And honestly, coming out of like 2022, I would actually say that, you know, 10% was actually probably pretty good because we did see a lot of headwinds.Tyler 00:04:09  So give your give yourself some grace. Like if you're looking at your piano right now, you know, here in the middle of 2020 and you're like, well, boy, I got 5% last year, I must be dead. That actually might be more normal than you think it is. But don't don't think that that's going to be normal forever. I think we are we're, we're we're continuing to want to see the market get better and we want to we work too hard and we risk too much to take a 2% profit margin for too long. And so getting a 10% is really crucial. And then I think if you're going to exit, getting it closer to that 15% net profit. Yeah.Josh 00:04:38  Awesome, awesome super valuable content. Tyler thanks again. All right. So with that, let's talk about maybe some of the levers that people can be pulling, you know, as they prepar...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Julia Rubien and Nicolette Brunetti of Amie, a TikTok agency for beauty brands. They discuss effective affiliate marketing strategies on TikTok Shop, emphasizing the importance of strong shop operations, community building, and data-driven content. The conversation covers commission structures, contests, retainers, and creator engagement, highlighting the need for strategic planning and long-term investment. Key takeaways include selling the affiliate first, nurturing a supportive community, and ensuring operational readiness before scaling. The episode offers actionable insights for brands aiming to succeed on TikTok Shop.Highlight Bullets> Here’s a glimpse of what you would learn…. Strategies for success on TikTok Shop, particularly in affiliate marketing.Importance of having a multi-faceted approach to affiliate marketing, including acquisition, commission, and engagement.Financial expectations and ROI benchmarks for brands on TikTok Shop.The significance of community building and engagement with affiliates, particularly through platforms like Discord.Effective methods for attracting and nurturing affiliates, including personalized outreach and tailored incentives.The role of content quality and creator effort in driving sales and engagement.Challenges and lessons learned from past affiliate marketing strategies and contests.The necessity of strong shop operations and inventory management before launching affiliate marketing efforts.The importance of hiring skilled team members with expertise in TikTok Shop and affiliate marketing.Long-term investment and strategic patience required for building a successful affiliate ecosystem on TikTok Shop.Here are the 3 action items that Josh identified from this episode:Sell the Affiliate First (Not the Product) Shift your mindset: you’re recruiting creators, not just pushing products. Build a compelling commission structure, clear vision, and unique brand positioning so affiliates choose you over higher-paying competitors.Build a Creator Growth Ladder: Design a clear pathway:Start with onboarding + educationAdd retainers to build consistencyIntroduce contests + feedbackIncrease commissions/retainers as GMV growsMake it obvious how creators can level up with you.Fix Operations Before Scaling Affiliates: Before pushing growth:Ensure inventory is stableOptimize listingsSolidify shop operationsDon’t scale affiliate traffic to a backend that can’t support it. Get your foundation right first.Resources mentioned in this episode:"TikTok Shop": "00:00:36""EukaAI": "00:12:28""KaloData": "00:12:29""Reacher": "00:14:36""Fastmoss": "00:16:51""Discord": "00:19:08""GMV (Gross Merchandise Value)": "00:21:19""ChatGPT": "00:43:16""ecombreakthrough.com": "01:01:28"Special Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.TranscriptJulia Rubien 00:00:00  I think clients think that sometimes it's as simple as, let's just invite everybody to a target plan, and that's that. And one time I had to write out for clients, like all the different strategies that go into affiliate marketing, and without showing the slide, I'll kind of rattle some off. But to us, we think there's acquisition strategy, there's commission strategy, there's engagement strategy, there's partnership strategy, there's sample strategy, tiering strategy, incentive strategy, event strategy, content strategy. So there's all these different strategies.MC 00:00:36  Welcome to the Ecom Breakthrough podcast. Are you ready to unlock the full potential and growth in your business? You've already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level.Josh Hadley 00:00:50  Do you want to know what's actually working on TikTok shop right now? What are the strategies some of the top brands are implementing in order to grow their shop sells or attract new affiliates. Well, you're going to love today's conversation. Welcome to the Econ Breakthrough Podcast.Josh Hadley 00:01:05  I'm your host, Josh Hadley. I scaled my own brand from 0 to 8 figures in sales, and now my mission is to take it to over nine figures on my jour...

In this episode of the "Ecomm Breakthrough Podcast," host Josh Hadley shares his "essential cash flow playbook" for scaling e-commerce brands without outside capital. He explains how to forecast cash flow, delay payments to suppliers and ad platforms, and strategically use credit cards to extend payment cycles by up to 55 days. Josh details practical tactics, such as rotating credit cards and using services to pay suppliers, to improve cash conversion cycles and avoid debt. He emphasizes the importance of disciplined cash flow management as the foundation for sustainable, rapid business growth.Links and Mentions:Tools and Strategies"Cash Flow Forecasting Spreadsheet": "00:04:53""Credit Card Hack": "00:15:46""Amex Plum Card": "00:20:12"Quotes"Charlie Munger Quote": "00:13:53"Websites"Amazon Advertising Support": "00:16:38"Credit Cards and Financial Tools"Chase Sapphire Reserve for Business": "00:22:46""Amex Gold": "00:22:46""Chase Business Preferred": "00:22:46""Chase Business Premier": "00:22:46""Capital One Spark Cash Plus": "00:22:46"Payment Services"Melio": "00:24:56"Timestamps:00:00:00 Introduction & Episode OverviewJosh introduces the podcast, his background, and previews the main topic: the essential cash flow playbook for e-commerce.00:00:57 The Hidden Strategy Behind Top E-commerce BrandsExplains why cash flow management is the secret to scaling without outside capital, especially for bootstrapped entrepreneurs.00:01:54 The E-commerce Cash Flow ChallengeDiscusses common struggles with cash flow, inventory, and taxes that e-commerce brands face.00:03:50 Personal Cash Flow Crisis StoryJosh shares a personal story about nearly missing payroll and the dangers of taking on debt.00:04:53 The Importance of Cash Flow ForecastingIntroduces the cash flow forecasting spreadsheet as a critical business tool.00:05:56 How the Cash Flow Spreadsheet WorksDescribes how to use the spreadsheet to track inflows, outflows, and anticipate cash shortages.00:07:09 Forecasting Purchase Orders and Launch TimingExplains how to use forecasting to time purchase orders and product launches for optimal cash flow.00:08:08 Spreadsheet Walkthrough: Weekly Cash TrackingStep-by-step example of tracking weekly cash balances, payments, and Amazon disbursements.00:11:04 Identifying Cash Shortfalls and SolutionsShows how the spreadsheet highlights cash shortfalls and introduces strategies to avoid predatory loans.00:12:57 When (and When Not) to Use DebtDiscusses rare scenarios where loans make sense and why most e-commerce brands should avoid debt.00:13:53 The Dangers of Leverage Without Financial SophisticationWarns about the risks of leverage for those without advanced financial modeling skills.00:14:54 Credit Card Hack: Delaying PaymentsIntroduces the credit card hack to delay payments to vendors and ad platforms, extending cash flow.00:16:38 Increasing Amazon Billing ThresholdsExplains how to request higher billing thresholds from Amazon to increase payment float.00:17:34 Paying Ad Charges with Multiple Credit CardsAdvises on using multiple credit cards with staggered statement dates to maximize payment delays.00:18:19 Credit Card Application HackShares a tip for applying for multiple credit cards simultaneously to minimize credit score impact.00:19:08 Optimizing Statement Dates for Maximum FloatDetails how to schedule charges for the start of statement periods to get up to 55 days of float.00:20:12 Amex Plum Card for Extended FloatDescribes using the Amex Plum card for up to 90 days of payment float, with trade-offs.00:21:06 Seasonal Cash Flow Management ExampleShows how to use these strategies during high-spend periods like Q4 to avoid cash crunches.00:21:57 Rotating Credit Cards & Tracking RewardsExplains how to rotate credit cards and track perks, rewards, and statement dates for ongoing float.00:22:46 Recommended Business Credit CardsLists the best credit cards for ad spend, rewards, and payment terms.00:23:54 Paying Suppliers with Credit Cards via Third PartiesExplains using services like Melio or Plastiq to pay suppliers by credit card, even if they prefer wire/ACH.00:24:56 Offsetting Credit Card Fees with Rewards & Tax SavingsBreaks down how credit card fees are offset by rewards and tax deductions, making the strategy cost-neutral.00:28:06 Turning Cash Conversion Cycle NegativeDescribes how combining supplier terms and credit card float can result in a negative cash conversion cycle.00:29:06 Cash Conversion Cycle Levers: Positive & NegativeOutlines actions that improve or worsen cash flow, such as inventory turnover and payment terms.00:31:53 Impact of Credit Card Hack on Cash FlowDemonstrates how implementing the credit card hack increases cash balances and enables faster scaling.00:32:55 Action Steps & Forecasting Best PracticesEncourages listeners to implement forecasting, open multiple credit cards, and track statement dates.00:34:37 Conclusion & Free Resources OfferWraps up with a call to action, offering slides and the cash flow spreadsheet via QR code.Transcript:Josh Hadley 00:00:00  How would you like to be able to delay payments to your suppliers and even like the big advertising platforms like meta, like Google, like Amazon, even TikTok shop by over 55 days without missing a due date or without having your ads turned off. Welcome to the Econ Breakthrough Podcast. I'm Josh Hadley. I've scaled my own e-commerce brand from 0 to 8 figures, and I'm actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies, and the lessons learned in real time so that you can learn what actually matters and scale your own business. Would you like to know the number one strategy that sits behind some of the best performing e-commerce brands in the entire world? And this is the strategy that actually sits behind the scenes. It's not outwardly visible, but it allows them to scale infinitely and you never know what's sitting behind the scenes. Today, I'm going to be revealing what that number one strategy is and how you can implement it into your own business.Josh Hadley 00:00:57  My name is Josh Hadley. First and foremost, I am a man of faith. I'm a father of four and husband to a beautiful wife. I've been in e-commerce business owner for over ten years now, and also an eight figure business owner doing multi millions of revenue on Amazon, Shopify, TikTok shop and also the host of the number one business strategy podcast for ecommerce entrepreneurs, the E-com Breakthrough Podcast. So today, what is this number one strategy that sits behind the scenes? It's I'm going to show you it's the essential cash flow playbook. And first you're going to be like oh Josh, that's not that's not hot. That's not sexy. Like, this is this isn't like magic. This isn't the number one strategy. Today I'm going to show you why. It truly is ...

In this episode, the host interviews Amazon and e-commerce expert Bradley Sutton, who shares actionable strategies for successful Amazon product launches. Bradley discusses natural keyword integration, backend optimization, and advanced Helium 10 tools like Historical Cerebro and inventory management. He highlights the importance of monitoring Amazon listing changes with alerts to avoid costly mistakes, and offers advice on budgeting for product launches. The episode concludes with Bradley’s personal recommendations and tips for staying informed, providing valuable insights for Amazon sellers aiming to optimize listings, manage finances, and scale their businesses effectively.Chapters:Introduction to Bradley Sutton and Amazon Listing Strategies (00:00:00)Bradley shares his background, passion for Amazon, and discusses incorporating top keywords into product listings naturally.Where to Add Keywords in Listings (00:01:15)Explains ideal keyword placement: bullets, description, backend search terms, subject matter, and special features fields.Special Features Field and Indexing Speed (00:02:47)Describes the special features field, its rapid indexing, and cautions against keyword stuffing since it appears on the listing.Advanced Helium 10 Tools for Launches (00:04:15)Introduces Helium 10 Elite tools like Historical Cerebro for seasonal keyword research and their advantages over traditional methods.Sponsored Ad Placements and New Page One Strategies (00:06:46)Discusses the proliferation of sponsored ad placements on Amazon’s first page and the need for updated launch strategies.Three Actionable Takeaways for Product Launches (00:08:37)Host summarizes three key takeaways: title keyword density, running CPR via Amazon ads, and budgeting for initial losses.Financial Acumen and Scaling Successfully (00:10:57)Emphasizes the importance of understanding financials, budgeting, and cash flow to scale an Amazon business.Bradley’s Most Influential Business Book (00:12:07)Bradley recommends "The Four Disciplines of Execution" and explains its impact on goal setting and business growth.Underutilized Helium 10 Tools for Sellers (00:13:59)Highlights inventory management and alerts as underused tools, sharing a cautionary tale about ignoring alerts.Where to Follow Bradley Sutton (00:16:45)Bradley shares where listeners can follow him: Serious Sellers Podcast, Helium 10 Facebook group, and Instagram.Links and Mentions:Tools and Websites"Helium 10 Listing Analyzer": "00:01:51""Helium 10 Cerebro": "00:05:09""Helium 10 Black Box": "00:05:53""Helium 10 Alerts": "00:14:13""Helium 10": "00:15:07"Additional Resources"Brand Analytics": "00:05:09"Books"The Four Disciplines of Execution": "00:12:07"Podcasts"Serious Sellers Podcast": "00:16:45"Social Media Links"Helium 10 Members Facebook Group": "00:16:45""Bradley Sutton on Instagram": "00:16:45"Key Takeaways"Alerts for SKUs": "00:15:07"Transcript:Josh 00:00:00  Today I'm super excited to introduce you to Bradley Sutton. Bradley is passionate about everything Amazon and e-commerce. He can talk about anything really. Launch strategy. Keyword research, the Amazon algorithm and everything in between. He has launched hundreds of products on Amazon for himself and clients, and he is privileged to host the most listened to podcast in the world for Amazon sellers. The Serious Sellers Podcast. Meeting helium ten customers around the world is his favorite thing to do with that. Welcome to the show, Bradley.Bradley 00:00:33  Thank you for having me here. It's great to be here.Josh 00:00:35  My question to you, Bradley, is you talked about add some of the top keywords into your listing. Where do you add them into your listing? because I could foresee an issue of, for example, maybe you're selling a calendar, right? And a pen. There's one particular type of pen, or it's a set of markers or something, right. That keeps showing up in the the frequently bought together. But those are very kind of two very different products.Josh 00:01:02  Right? So how would you go about incorporating the marker top keywords into calendar type, you know, a calendar type product and where do you put them right. Does it matter? Is it bullets? Description. Back end.Bradley 00:01:15  There's a couple of different ways. So like the most ideal way is just to get it as organic and natural as possible. You know in there. So like the you know perfect situation would be like for example, let's use that gothic, candle holder. You know, I could like, say in one of the bullet points or description, like, you know, hey, you can put a gothic candle holder on top of the coffin shelf and then you have a real spooky, you know, effect or whatever like that. You know, like something that actually makes sense. That's not that's not keyword stuffing. Yeah. You know, sometimes that doesn't you know, you're not able to do that most of the time though, if you really think about it. I mean, if two products are complementary, there's a way to tie it together.Bradley 00:01:51  I mean, otherwise it wouldn't be complementary with each other. Like like there's got to be a way. But in the extreme circumstances where there's not, of course you've got your search terms, your back end search terms. most Categories still have hidden the subject matter like you can't do it in your edit listing, but like once you create your listing, if you use like helium ten Listing Analyzer or you or your advanced user of flat files like in helium ten Listing Analyzer, we still have the subject matter and even though you don't see it there, it still works like we can tie it in the API in the back end. And then so there's usually 4 or 5 more lines of 50 characters. So you can put some of these keywords and then another one where it's very limited. But like if you just can't put it anywhere, is is this this back end feature that, that categories like home and Kitchen have that's called special features. And that doesn't help for ranking. But special features is like the most it's the craziest field I have seen in Amazon in years where I could put something there.Bradley 00:02:47  And I'll get index for it, like in less than 60s, you know, really, you know, if you change your title or your description, sometimes it takes like up to a day for you to get index or for you even to show up. You change something in the search terms. Like it was amazing that hey, like within 15 minutes you could be indexed, you know, like in the old days, this one is like less than 60s. And I could I prove that two ways. You know, using that special URL, that Ajax URL that that shows what's in the back end, or by actually just running index checker to show that, hey, this wasn't indexing then 60s later it is. So, it's it you have to be careful that you can't keyword stuff like you can in search terms and subject matter because the special features it's actually this is kind of a positive and a negative. the positive of course, is that, you know, you can index almost anything at all, even if like sometimes st...

Josh started his career at American Airlines (AA) and spent 5 years in their MBA leadership development program. Josh’s experience at AA further refined his leadership abilities and strategic decision making skills. While employed at AA Josh and his wife Becca started Hadley Designs. As the CEO of Hadley Designs, Josh led the business to gross $100,000+ in revenue within it’s first year and in 2022 Hadley Designs crossed the eight figure mark, grossing over $10,000,000 in revenue.In the ever-evolving world of e-commerce, standing still means falling behind. In a recent episode of the Ecom Breakthrough Podcast, host and eight-figure brand owner Josh Hadley pulls back the curtain on the real struggles and breakthrough strategies that have propelled his business from the brink of collapse to new heights. This episode is a masterclass for e-commerce entrepreneurs looking to scale beyond seven figures, with a special focus on leveraging TikTok Shop, affiliate marketing, and integrated sales funnels across Amazon and Shopify.Highlight Bullets> Here’s a glimpse of what you would learn…. Strategies for scaling e-commerce businesses on platforms like Amazon and TikTok Shop.Personal experiences of overcoming business challenges, including product failures and financial difficulties.The importance of targeted outreach and building relationships with creators for affiliate marketing.Utilizing TikTok Shop to generate significant gross merchandise volume (GMV) and create viral content.The role of effective sales funnel structures in improving conversion rates and average order value (AOV).Implementing subscription models to create recurring revenue streams.The integration of marketing efforts across TikTok, Shopify, and Amazon to enhance profitability.The significance of product differentiation and niche focus in e-commerce success.The challenges of maintaining profitability on Amazon and strategies to avoid market stagnation.The necessity of hard work and commitment in achieving success in the competitive e-commerce landscape.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares his journey overcoming business setbacks and reveals his proven strategies for scaling e-commerce brands on Amazon, Shopify, and TikTok Shop. He details how he rebuilt his business using TikTok Shop affiliate marketing, building a network of creators, and optimizing sales funnels. Josh emphasizes the importance of creator partnerships, viral content, and subscription models, offering listeners a step-by-step blueprint for driving growth and profitability in today’s competitive e-commerce landscape. He also provides actionable tips and resources for brands seeking to break through stagnation and achieve lasting success.Here are the 3 action items that Josh identified from this episode:Target Niche Creators with Email Collection Use tools like Yuka AI to reach out to creators in your specific niche (not spray-and-pray). Before approving samples, collect their email and phone number to build direct relationships off TikTok. Add them to an automated email flow that nurtures engagement and tracks content creation.Require 30 Videos + Usage Rights Upfront Send a creative brief before sample approval and have creators commit to producing 30 videos in 60 days with unlimited usage rights. This gives you permission to repurpose viral content (100K+ views) as Meta ads without asking, and weeds out freebie seekers while maximizing ROI per sample.Turn Amazon Products into High-AOV Shopify Funnels Take viral TikTok videos and run them as Meta ads driving to dedicated landing pages (not your homepage). Bundle products together, add digital exclusives Amazon can't match, include pre-checkout upsells, and offer a subscription club—turning $25 products into $85+ AOV while generating recurring revenue.Resources & Links SectionJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTikTok ShopAmazonShopifyChatGPTEuka AIKalodataStreakWooCommerce

In this solo episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares his proven framework for hiring senior leadership in ecommerce. Drawing from personal experience, Josh outlines the costly pitfalls of bad hires and emphasizes the value of securing top 1% talent. He details a structured, three-part interview process focused on track record, culture alignment, and role competence, offering actionable tips for assessing candidates. Josh also discusses the legal and financial implications of hiring, underscoring the importance of systems and focus for business growth. The episode concludes with a call to share and review the podcast.Hiring the wrong person can be a costly "hiring mistake" for any business, impacting your bottom line significantly. This video dives into effective "recruitment" strategies and a robust "hiring process" to help you avoid these pitfalls. Learn about crucial "interview questions" and how to "how to hire" the right talent to propel your e-commerce brand forward. 💥 #BusinessTips #EcommGrowth #HiringSmart #shorts Timestamps:00:00:00 The Pitfalls of Charismatic HiresJosh warns against hiring based on charisma and first impressions, emphasizing the high cost of bad hires.00:00:30 Introduction & Podcast ContextJosh introduces himself, his ecommerce background, and the purpose of the episode: hiring top 1% senior leadership.00:01:59 Early Hiring MistakesJosh shares his initial lack of process, reliance on generic questions, and gut feelings when hiring.00:04:10 The High Cost of a Bad HireBreakdown of the financial, operational, and legal costs associated with hiring the wrong person.00:06:05 Legal and Tax Implications of Remote HiresExplains state-specific legal and tax burdens when hiring remote W-2 employees.00:08:07 The Power of Great HiresDiscusses the transformative impact of hiring the right senior leaders and the compounding effect on business growth.00:09:07 Overview of the Senior Leadership Hiring FrameworkIntroduction to the three-lens framework: track record, culture alignment, and role competence.00:10:03 Track Record of Performance InterviewDetails the first interview: assessing lifelong patterns of achievement, leadership, and initiative.00:11:06 Conducting the Track Record InterviewStep-by-step walkthrough of questions and techniques to uncover a candidate’s career trajectory and motivations.00:13:30 Truth Serum Questions & Reference ChecksHow to use reference-based questions to get honest answers and verify candidate claims.00:17:07 Identifying Top 1% PatternsWhat to look for in high school, college, and career history to spot elite performers.00:23:50 Red Flags and Non-Redemption PolicyWhy you shouldn’t hire candidates with inconsistent success or those seeking a “redemption” opportunity.00:24:49 Culture Alignment InterviewImportance of culture fit, how to structure the interview, and why it’s non-negotiable for senior hires.00:27:40 Core Values Deep DiveExamples of core values (Extreme Ownership, Relentless Innovation, Integrity) and how to probe for real-life demonstrations.00:29:42 Role Competence/Technical InterviewEvaluating if candidates can perform at a high level, think clearly, and bring deep expertise.00:30:40 Metrics and Business Impact QuestionsKey questions to assess if candidates understand how their role drives business results.00:35:25 Case Studies and Test ProjectsHow to design and use practical assignments to verify real-world competence, and tips to prevent AI misuse.00:39:10 Scoring and Rubrics for Test ProjectsThe importance of objective scoring, rubrics, and not advancing candidates who underperform in practical tests.00:40:03 Summary of the Three-Stage FrameworkRecap of the three interview stages and their combined power to identify and hire elite senior leaders.00:42:07 Closing Thoughts and Call to ActionJosh encourages listeners to implement structured hiring, leave reviews, and share the episode with peers.Links and Mentions:Tools and Websites"Indeed": "00:05:01""Workable": "00:05:01""ChatGPT": "00:37:15"Books"Who by Jeff Smart and Randy Street": "00:11:06"Videos"Seven Step Hiring Process Video": "00:38:11"Core Values"Extreme Ownership": "00:27:40""Relentless Innovation": "00:28:40""Integrity Above All": "00:29:42"Interview Frameworks"Career Track Record of Success Interview": "00:40:03"Podcast Platforms"Spotify": "00:42:07""Apple Podcasts": "00:42:07"Transcript:Josh Hadley 00:00:00  And honestly, one of the biggest mistakes that you can make is hiring somebody that is very charismatic, that can talk really eloquently in an interview and come off as though they are really polished and well put together. But then when they actually have to do the work, that's where they fall apart. And at that point it's way too late. You've already incurred some massive expenses in the business once you've actually initiated those hires for your business. Welcome to the Econ Breakthrough Podcast, I'm Josh Hadley. I've scaled my own ecommerce brand from 0 to 8 figures, and I'm actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies, and the lessons learned in real time so that you can learn what actually matters and scale your own business. Have you ever made a hire and then 30 days later, regret that decision and realized that you just made a bad hire? And would you like a framework that could increase your odds and success rate of hiring the right person and being confident that you have found top 1% talent? That's what I'm going to be diving into today.Josh Hadley 00:00:58  So today I'm going to be diving into the senior leadership, hiring and interview framework that I use in my own business to be able to assess whether I have a level talent, the top 1% talent, because this is honestly one of the best competitive advantages that you can have in your business, bar none. I don't care what happens with AI, I don't care what happens with the economy. I know that one thing will always exist throughout the entire lifetime of us as humans, and that is the arbitrage opportunity that comes from hiring the right person. The right person can have an outsized, massive ROI better than any stock return that you could possibly have, better than any new sales strategy that you're going to implement. Hiring the right person can provide an infinite ROI for your business. And that's why I'm so adamant about nailing this for my own business. So today, what I want to share with you is really what came over a period of time. First and foremost, my name is Josh Hadley. I am a man of faith.Josh Hadley 00:01:59  I am a husband to a beautiful wife and a father of four. I have also been in the e-commerce game for over a decade, and I'm an eight figure brand owner selling multi millions on multiple channels TikTok shop, Shopify and Amazon. And I am also the host of the number one business strategy podcast for ecommerce, Ecom breakthrough. Today, I'm going to be diving into the problem that I ran into first and foremost. When I began hiring for the first time, I started just jumping on zoom calls wit...

In this episode, host Josh interviews Pradeep, a scientist-turned-entrepreneur who built a seven-figure Amazon business in under a year. They discuss advanced strategies for Amazon sellers, focusing on negotiating cost of goods sold, building strong supplier partnerships, optimizing inventory and cash flow, and avoiding the pitfalls of launching too many products at once. Pradeep shares actionable tips on supplier negotiations, payment terms, and expense management, emphasizing the need for a sophisticated, business-minded approach to succeed in today’s competitive Amazon marketplace.Chapters:Introduction to Pradeep and His Background (00:00:00)Josh introduces Pradeep, his scientific background, and transition to Amazon e-commerce and asset acquisition.Beyond Basic Amazon Strategies (00:00:37)Discussion on moving past common optimization tactics to focus on COGS, supplier negotiation, logistics, and inventory.COGS Negotiation and Supplier Relationships (00:01:45)Pradeep explains the importance of negotiating COGS, exclusive agreements, and sophisticated supplier relationships.COGS Tracking and Unit Economics (00:04:19)Emphasis on tracking COGS, using software, and managing multiple brands and inventories.Inventory Management Pitfalls (00:05:44)Analysis of overstocking, poor forecasting, and leveraging inventory in distressed asset acquisitions.Amazon Warehousing Changes and Cash Flow (00:06:53)Transition to how Amazon’s warehousing changes impact cash flow and inventory strategies.Cash Flow Mistakes and Overspending (00:07:13)Discussion on unnecessary spending on consultants, poor HR choices, and excessive conference expenses.Negotiating Payment Terms for Cash Flow (00:09:42)Advice on negotiating 30-120 day payment terms with suppliers to improve cash flow and acquisition leverage.Launching Multiple Brands: Cautionary Advice (00:11:50)Warning against launching multiple brands/products without sufficient cash flow and the risks of overextending.Key Takeaways and Action Steps (00:13:04)Josh summarizes actionable steps: focus on supplier partnerships, negotiate terms, and improve cash flow management.Expense Management and Exit Planning (00:15:08)Highlighting the impact of recurring expenses on business valuation and the importance of efficient spending.Closing Remarks (00:15:57)Final thanks and acknowledgments as the episode concludes.Links and Mentions:Tools and Websites  "Jungle Scout": "00:12:30"  "Helium 10": "00:12:30"  Key Takeaways  "Supplier Partnership": "00:13:45"  "Negotiation with Suppliers": "00:14:10"  "Cash Flow Management": "00:15:08"Transcript:Josh 00:00:00  Today I am excited to introduce you to Pradeep. He is trained as a scientist at Oxford University and Harvard University, and then he became the vice president of Global Business development for a biotech company. During the pandemic, he found himself in a unique situation which led him to start his Amazon e-commerce business. He became a seven figure seller in just 11 months and now has a new business model of acquiring distressed assets, and he also owns a boutique Amazon account and launch management agency. So welcome to the podcast, Pradeep.Pradeep 00:00:36  Thank you so much.Josh 00:00:37  I love that you made the mention of when we go to conferences. And as you listen to speakers speak on stage or even listening to podcasts time and time again, we hear the same optimization strategies and the same keyword strategies, and it's just a new tool that people are using. But instead what you're saying is like, the hard stuff is what people aren't necessarily talking about. People aren't getting into the weeds of cogs and negotiating with suppliers and renegotiating on an ongoing basis, and the finer details of logistics and where you're warehousing things.Josh 00:01:14  And with Amazon, you know, reducing inventory limits across the board for people. What are people doing now to kind of prepare themselves for a world where Amazon does limit you completely and with maybe 1 or 2 months worth of inventory and that's it. And how are you staging your inventory and still winning on Amazon in that environment and then cash flow? I mean, all of these things are such great topics. So yes, let's do a deep dive into each of these. Let's start with the cogs first.Pradeep 00:01:45  Yeah, sure. so what we see is quite interesting with cogs. the cog numbers to start off with, sometimes a minimum, we say 3 to 5, but as Amazon and e-commerce goes more expensive, I think it's about 8 to 10. So if you're buying something for $1, you should be above 8 to 10 in terms of selling prices, if not more, right? What we see is again and again people are saying, hey, we have particularly beginners, hey, we have this 3 to 4, but with inventory, PPC, shipping and all these things, it's just the profits are gone.Pradeep 00:02:21  Before the pandemic or during the pandemic is very profitable. And this is, by the way, experienced. This sounds stupid. I find I find myself finding myself stupid explaining this to someone, but we actually see it every day. Seven, eight, nine figure sellers saying you want this brand because the cogs have gone too expensive because they haven't worked out. Fundamentally, the multiples and the multiples have to be really strong now and the bigger multiple margin to sell. So those cogs are fundamentally negotiable, and you have to have the right product and the cogs are cheap. Price number one. It sounds stupid, but that's what we see. Number two is the negotiation. Hey, we bought 100,000 units. Next time we're going to have three 400,000 units. But you're still selling for the same price. Why? Your your factory should be giving you a note or, you know, handle cash flow or a cheaper price because they're getting raw material cheaper. And what we see is, you know, I sign NDAs, but what we see is some of these aggregators and others who are famous when they go back and some of these factories are quite savvy, say, hey, you raise X amount of money.Pradeep 00:03:29  All of a sudden your cogs are gone up. So, you know. So I think that's again how you negotiate and how you have exclusive agreements for a period of time, particularly on your best selling products. We do this in pharma and other business tools all around the world. You want it for five years. This is the price. If the if if inflation goes down or if the market changes, this is going to be a price. We have the power to change it not you. So it might be having exclusive agreements. And that's how sophisticated you guys we have to get in e-commerce. Because this is no longer a, a mom and pop kind of operation. This has to be sophisticated. Even if your mom and pop or a guy in a basement. That's how you should be thinking. you know, solar. It could be a corporate on your own, but you've got to think like that. So, cogs and how you define the first cogs, the renegotiate the cost is very important.Pradeep 00:04:19  Then thirdly, how are you people storing cogs, right. How are you doing unit economics and how are you storing Excel sheet or software and so forth. And that has to be updated on a daily basis. we see fundamental mistakes and we see fundamental errors as well. You can pick it out straight away from, profit and loss statements as well. so that's something people have to be aware of. And it gets really hard because if you have multiple brands, multiple products, multiple inventory, you know, it's all over the place.

Dr. Mark Young, the Founder and CEO of Jekyll & Hyde Advertising, a powerhouse agency that’s been helping challenger consumer brands break through the noise and scale into household names with billions of revenue and exits for nearly three decades.He’s also the host of the CPG insiders podcast, the number 2 podcast in all consumer packaged goods niche.Mark is also the author of a new book 27 Unbreakable Rules of Retail, how to build a $100M+ brand in brick and mortarMark is not your average marketer — his background blends neuroscience, persuasion, and behavioral psychology with decades of hands-on experience in CPG and direct-response advertising. Through his agency, Jekyll & Hyde, he’s helped hundreds of emerging brands launch, grow, and dominate retail shelves and online marketplaces.Highlight Bullets> Here’s a glimpse of what you would learn…. Importance of brick-and-mortar retail in the consumer products industry.Challenges faced by e-commerce brands in a competitive market.Strategies for successfully entering physical retail spaces.The significance of product differentiation and authenticity in retail.The impact of traditional media, especially television, on brand awareness and consumer demand.The concept of SKU rationalization and its role in retail product selection.The necessity of creating consumer demand before approaching retail buyers.Understanding the economics of media buying and the Media Efficiency Ratio (MER).The principle of "Who Not How" in building a successful business team.The role of AI as a collaborative tool in enhancing business strategies.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Dr. Mark Young, CEO of Jekyll and Hyde Advertising. Mark shares his expertise on building $100 million consumer brands in brick-and-mortar retail, emphasizing that 80% of product sales still occur offline. He discusses the challenges of retail entry, the importance of unique, premium products, and the power of TV advertising to drive demand. Mark also highlights the value of expert partnerships and leveraging both human intuition and AI, offering actionable advice for e-commerce brands aiming to succeed in physical retail.Here are the 3 action items that Josh identified from this episode:Prove Demand Before Approaching RetailersBuild real consumer pull through DTC + paid media (TV, social, influencers). Retail buyers want evidence of demand, not Amazon screenshots. Come in with a buyer-ready pitch showing how you'll drive traffic to their stores.Position Your Product as a Clear Upgrade or Category ExpanderEnsure your SKU hits at least one winning lever:Premium trade-up (higher-margin, innovative)Demographic expander (brings new shoppers)Category expander (increases consumption)If your product is a “me-too” item, it won’t make it onto shelves.Build a Retail-Ready P&L With Strong Margins & Media PlanYou need minimum 5:1 markup and a funded media strategy (TV recommended) to support retail sell-through. Retailers expect marketing that drives velocity—without it, your product risks getting cut during SKU rationalization.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazonChatGPTShopifyHelium 10IRI (Information Resources, Inc.)Meta AdsWRTVJekyll+Hyde LabsCPG InsidersThinking, Fast and Slow"Who Not How" by Dan Sullivan and Ben Hardy"The Science of Scaling" by Dr. Ben HardyPrimal IntelligenceWalmartShark TankThe Home DepotDan SullivanSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares hard-earned lessons from a cash flow crisis in January 2024, when his business couldn’t fund payroll. He explains how this pivotal moment led him to develop a “CEO dashboard” with three essential tools: the Weekly High Five Tracker, a departmental scorecard for leading indicators, and a 52-week cash flow forecast. Josh also reveals advanced credit card strategies to optimize cash flow, emphasizing proactive management, team accountability, and the importance of focusing on activities that drive results for sustainable business growth.Join Josh Hadley on the Ecomm Breakthrough Podcast as he shares his journey scaling an ecommerce business from zero to eight figures. Discover essential business tips for effective business management, including strategies for tracking leading indicators, optimizing cash flow, and understanding key KPIs. This podcast is your guide to significant business growth and success. 🚀Tools and Dashboards"Weekly High Five Tracker": "00:08:36""Custom GPT for Role Profiles": "00:17:03""Weekly Scorecard": "00:18:51""Cash Flow Forecast Sheet": "00:26:10"Books"The One Thing by Gary Keller": "00:14:06"Websites and Services"ChatGPT": "00:16:06""Melio": "00:39:37""Plastiq": "00:39:37"Key Metrics and Indicators"Total Advertising Cost of Spend (TACOS)": "00:19:47""Conversion Rate": "00:20:12""Average Order Value (AOV)": "00:21:12"Credit Cards Mentioned"Chase Sapphire Reserve": "00:44:19""Amex Gold Card": "00:44:19""Amex Plum Card": "00:44:19""Chase Business Preferred Card": "00:44:19""Chase Business Premier": "00:44:19""Capital One Spark Cash Plus": "00:44:19""Citi Executive World Elite": "00:44:19"Concepts and Strategies"Credit Card Hack": "00:36:40"Chapters:00:00:00 Introduction to the CEO DashboardJosh introduces the concept of the CEO Dashboard and the importance of tracking business health with three key reports.00:00:58 Personal Story: Running Out of CashJosh shares a pivotal January 2024 experience when his business couldn’t fund payroll, leading to key lessons learned.00:01:52 Lessons Learned from the Cash CrisisJosh discusses the root causes of the cash shortfall: inventory issues, team misalignment, and lack of cash forecasting.00:04:46 The CEO’s Three Key PrioritiesJosh outlines the CEO’s main responsibilities: casting vision, having the right people, and ensuring the business never runs out of cash.00:05:38 Desert Island Exercise & Dashboard MindsetJosh introduces the “desert island” exercise and the mindset shift from lagging to leading indicators in business management.00:06:32 Leading vs. Lagging Indicators ExplainedExplanation of leading and lagging metrics, and why CEOs should focus on leading indicators for future business impact.00:08:36 Tool #1: Weekly High Five TrackerIntroduction to the Weekly High Five Tracker, a tool for tracking the five most important weekly actions for each team member.00:09:37 How the Weekly High Five Tracker WorksStep-by-step process for using the tracker: team member input, manager review, and accountability conversations.00:13:13 FAQs and Best Practices for the TrackerJosh answers common questions about the tracker, role profiles, and the importance of defining “the one thing” for each role.00:16:06 Customizing Leading Actions for Your TeamAdvice on using ChatGPT to identify high-leverage actions for each role and building custom role profiles.00:17:54 Tool #2: Weekly ScorecardIntroduction to the Weekly Scorecard, which tracks leading indicators and metrics at the department level.00:19:47 Examples of Departmental Leading IndicatorsDetailed examples of leading indicators for sales, marketing, product development, project management, and account health.00:21:12 Year-over-Year Metrics and Warning SignalsImportance of tracking year-over-year metrics to spot early warning signs and avoid surprises in business performance.00:25:09 Supply Chain and Inventory Management MetricsKey inventory and supply chain metrics to monitor for maintaining efficiency and preventing stockouts.00:26:10 Tool #3: Cash Flow Forecast SheetIntroduction to the Cash Flow Forecast Sheet for projecting cash balances and preventing cash shortfalls.00:27:18 How to Build and Use a Cash Flow ForecastStep-by-step guide to forecasting cash inflows and outflows, including vendor payments, payroll, and credit card expenses.00:36:40 Credit Card Strategy for Cash Flow ManagementJosh’s credit card “hack” for extending payment cycles and maximizing working capital using multiple cards.00:39:37 Paying Vendors with Credit Cards & Fee ArbitrageHow to pay vendors via credit card (using services like Melio or Plastiq), offsetting fees with rewards and tax deductions.00:41:36 Optimizing the Cash Conversion CycleStrategies for negotiating payment terms, stacking credit card float, and improving the cash conversion cycle for growth.00:44:19 Favorite Credit Cards for E-commerceJosh shares his top business credit cards for maximizing rewards and extending payment terms.00:46:17 Recap: The Three Dashboard ToolsSummary of the three dashboard tools and how they help CEOs maintain focus, accountability, and cash flow.00:48:13 Call to Action & ClosingJosh invites listeners to leave a review, share the episode, and access the templates, closing with a reminder about focus and systems.Transcript:Josh Hadley 00:00:00  So imagine you're on a desert island. You're stranded, you don't have your computer, you don't have your phone. You're just going to get three paper reports delivered to you. How are you going to know whether your business is going to be crushing it while you're away, or it's about to fall into the pits of despair? So today I'm going to introduce you to that answer. And this has been the CEO dashboard. Welcome to the Econ Breakthrough Podcast. I'm Josh Hadley. I've scaled my own e-commerce brand from 0 to 8 figures, and I'm actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies, and the lessons learned in real time so that you can learn what actually matters and scale your own business. Have you ever wondered the best way to actually manage your business as a CEO, and do you wish you could actually see one specific dashboard that would tell you the exact health of your business, whether you are winning or losing? Today, I'm going to be introducing to you three different tools and dashboards that will allow you to effectively manage the business as the CEO.Josh Hadley 00:00:58  So today we're going to dive into the CEO dashboard. First off who am I. My name is Josh Hadley. First and foremost I am a man of faith. I am a husband to a beautiful wife and four children, and I have been selling in the e-commerce space for over ten years now, and a multi-million dollar seller on all sorts of platforms TikTok, shop, Shopify, Amazon and more. And also the host to the number one business strategy podcast for ecommerce that is the E-com Breakthrough Podcast. Today, I want to start by sharing with you a story. I want to bring you back to a point in time. In my business, this was January of 2024, and I remember like it was just yesterday going upstairs to my office and it was a cold day. So I love...

In this episode, host Josh interviews Scott Deetz, an expert in helping Amazon and e-commerce entrepreneurs maximize business value and prepare for successful exits. Scott outlines the four pillars that make a business attractive to buyers: risk diversification, profitability, growth rate, and earnings size. He shares actionable tips, including building a data room, implementing monthly strategic finance reviews, and structuring accounting to maximize add-backs. Scott also discusses the importance of separating owner and business expenses to boost valuation, offering practical strategies for entrepreneurs aiming to scale and sell their businesses at top valuations.Chapters:Introduction to Scott Deetz and His Expertise (00:00:00)Scott is introduced as an expert in helping Amazon and e-commerce entrepreneurs grow and exit at top valuations.Defining a Valuable Platform: Four Key Pillars (00:00:18)Scott explains what makes a business a valuable "platform" for buyers: risk diversification, profitability, growth rate, and size of earnings.Deep Dive into the Four Pillars (00:01:07)Discussion of each pillar: risk diversification, profitability percentage, growth rate, and the importance of earnings size.Capital Strategy and Growth (00:03:25)Importance of capital strategy as a process, not an event, and how it fuels business growth.Recap of the Four Pillars (00:04:29)Josh summarizes the four pillars: profit margin, growth rate, size of profit, and risk diversity.Input Metrics: Profitability, Scalability, Repeatability, Defensibility (00:05:46)Scott introduces the underlying drivers: profitability, scalability, repeatability, and defensibility, leading to sellability.Case Study: Operations vs. Product Innovation (00:07:16)Discussion of a case where an entrepreneur excelled in operations and delegated product innovation.Actionable Takeaway 1: Build Your Data Room Early (00:08:15)Advice to start organizing a data room early, structured as buyers would want to see it.Actionable Takeaway 2: Implement Strategic Finance Monthly (00:10:03)Recommendation to review financials, forecasts, and company valuation monthly, not just accounting numbers.Actionable Takeaway 3: Structure Accounting for Add-Backs and Valuation (00:11:17)Organize accounting and company structure to maximize add-backs and improve valuation before exit.Clarifying Add-Backs and Corporate Structure (00:13:06)Further explanation on separating owner-related expenses and structuring entities for optimal valuation.Horizontal and Vertical Corporate Structuring (00:14:09)Scott details horizontal (multiple entities) and vertical (account codes for add-backs) structuring for better exit outcomes.Conclusion and Final Thoughts (00:17:12)Josh thanks Scott and hints at a future episode.Links and Mentions:Tools and Concepts"Data Room": "00:08:15""Strategic Finance": "00:10:03"Actionable Takeaways"Build Your Data Room": "00:08:15""Implement Strategic Finance": "00:10:03""Organize Accounting with Add Backs in Mind": "00:11:17"Key Concepts"Profitability, Scalability, Repeatability, and Defensibility": "00:06:14"Summary of Four Pillars for a Platform Company"Profit Margin": "00:05:19"Transcripts:Josh 00:00:00  Today I'm super excited to introduce you to Scott Deetz. Scott helps Amazon and e-commerce entrepreneurs unlock growth and profitability bottlenecks in their businesses, and then exit for a top valuation. Scott, welcome to the show.Scott 00:00:15  Hey Josh Scott. Great to be here and I'm really looking forward to it.Josh 00:00:18  Scott, maybe we can dive a little bit deeper into that case study. At the beginning, you talked about, you know, that they were you identified that they were a good platform, right? So that they could continue to grow. What does that platform mean?Scott 00:00:31  Yeah. So the pillars of a great platform, the way that I think about it, my mentor, and has done over $20 billion of transactions. So, you know, you know, old school 30, 40 years in the investment banking world. And he his number one thing that he said to me was, Scott, it's not what the seller is selling, it's what the buyer is buying. So I would encourage everybody to not think about what you think is valuable in a business, but think about what buyers value in a business? The first thing that buyers value is not growth, but it's risk diversification.Scott 00:01:07  So the first thing that you need to think about is that you need to be compliance as a part of risk diversification, but also true diversification of your products so that no one product has, you know, more than, you know, 20% of your revenue. Otherwise, Amazon shuts it down or new competition comes in. A buyer can't get comfortable with that risk profile. So, so the first thing I would say is you analyze your risk. The second pillar of valuation is your profitability percentage. And so a lot of people think that if they have more profitability, that they're more valuable than if they have smaller profits. And while that is one of the pillars, a company that has 25 or 30% profit margins is just much more flexible and therefore valuable than a company that's 10 or 15%. So the second thing that we saw in this company was that they had a. Ability to have profitable products. And then we went to growth percentage, which is the third pillar. And I would if you wanted to benchmark a minimum growth percentages 20% per year.Scott 00:02:19  Now with Covid and Covid bumps, you might not all be there. but remember, you're not selling what you've done. You're selling what the business can do with the buyers capital infusion. And their definition is that minimum 20%, ideally 30% year over year growth is required. Well, if you think about what that capability really is, what we saw in this platform was a capability to successfully innovate and launch new products into the marketplace, because once a product gets up to a certain level, it kind of is what it is. So for people that are looking at action items that they can have today, it's that ability to have a successful launch model to drive the growth rate to that particular output. And then the fourth one becomes the size of the earnings. If you can prove that you can do it over a longer period of time, then you become more valuable because 30% growth on a company with a million of revenues is a lot different than somebody with 10 million of revenue. and so I think it's just important to think along building in and that's where that capital need comes in.Scott 00:03:25  Yeah. Because, you know, in this situation, back to this case study we saw in them even what they didn't see. We saw the platform, but they were think of it as borrowing money from uncle Bob. And if you go by, borrow 50 grand from your uncle, that's no problem. But when your business is at 10 million and you go ask them for 1.2 million, you know, uncle Bob says, you know I love you, Josh, but you know, I'm not the right investor for that level. So you have to think of your capital strategy not as an event, but as a process where you're always looking at what capital at the lowest risk, in the lowest cost to fuel that growth. And a lot of people get to a certain level, they don't have the capital planning. So then the growth rate, you know, levels off. So we saw the platform and we brought the capital strategy to place, and we did it through a combination of debt and equity.Scott 00:04:17  And that's what continued to fuel the growth because the person already had in place the ownership group alr...

Sam Ross is the Co-Founder and CEO of Numeral, a company revolutionizing how e-commerce and SaaS businesses handle US sales tax and international tax automation. Before launching Numeral, Sam built several e-commerce ventures that generated over $50 million in revenue, giving him first-hand experience with the challenges of scaling, managing cash flow, and preparing for an exit.Highlight Bullets> Here’s a glimpse of what you would learn…. Challenges of US sales tax compliance for e-commerce businesses post-2018 Wayfair ruling.The complexities of sales tax nexus and varying state regulations.Personal experiences of e-commerce entrepreneurs with sales tax issues.The financial consequences of non-compliance, including audits and penalties.Strategies for managing sales tax compliance, including the use of automation tools.The importance of understanding product taxability and state-specific exemptions.Options for businesses with unpaid sales tax liabilities, including retroactive registration and voluntary disclosure agreements.Emerging growth opportunities in e-commerce, such as TikTok Shops and AI-driven search optimization.The significance of customer-centric product development based on search behavior and preferences.Recommendations for e-commerce entrepreneurs on compliance, handling state notices, and investing in new technologies.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Sam Ross, co-founder and CEO of Numeral. They discuss the complexities of US sales tax compliance for e-commerce businesses, especially after the 2018 Wayfair Supreme Court decision. Sam shares his entrepreneurial journey, explains how Numeral automates tax compliance, and offers practical advice on managing tax risks. The conversation also explores emerging e-commerce growth strategies, including leveraging AI, personalized marketing, and niche product development, providing actionable insights for founders navigating today’s challenging tax and digital landscape.Here are the 3 action items that Josh identified from this episode:Automate Sales Tax Before It Becomes a Costly ProblemRun a nexus scan across all your channels (Shopify, Amazon, 3PLs), identify where you owe tax, and automate filings—before audits, penalties, or exit due diligence destroy value.Never Respond to State Notices AloneIf you receive a tax letter, pause and consult a CPA or tax attorney immediately. One wrong reply can trigger audits or liabilities—set up systems to track and manage every notice.Use AI + Niche Search Data to Find Your Next WinnersMine long-tail search queries (e.g., highly specific gift or use-case terms) and build modular products around them. Optimize content for AI-driven search and answer engines to capture emerging buyer intent.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comNumeralShopifyAmazonEtsyTaxJarAvalaraJungle ScoutChatGPTWhoop BandTikTok ShopInfluence: The Psychology of Persuasion by Robert CialdiniChad Janis (Grüns)Sam Ross on TwitterSam Ross on LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedIn<...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley explores the “hidden cost of growth” in e-commerce. Drawing from his own journey scaling to eight figures, Josh explains how business expansion often leads to overwhelming complexity, not more freedom. He introduces the “momentum matrix,” a framework based on the 80/20 rule, to help entrepreneurs focus on the most impactful products and sales channels. Josh shares actionable strategies for prioritizing efforts, reducing operational overload, and maintaining lifestyle goals while scaling, emphasizing that true freedom comes from systems and focus—not just hitting revenue milestones.Welcome to the Ecomm Breakthrough Podcast! 🚀 In this episode, Josh Hadley shares his journey in scaling a business from zero to eight figures, focusing on practical strategies for founders. We discuss the importance of simplicity in business, utilizing "The Momentum Matrix" to identify growth drivers and profit engines while avoiding "The Complexity Trap." Learn how the 80 20 principle animated helps identify the most impactful SKUs and sales channels for optimal time management and accelerated growth. Tune in to level up your business!Tools and Frameworks"Momentum Matrix for Products": "00:06:58"Concepts and Principles"Pareto Principle (80/20 Rule)": "00:05:40""Pareto Principle (80/20 Rule)": "00:21:12""Strategic Neglect": "00:25:32"Websites and Platforms / Sales Channels"Amazon": "00:17:59""Shopify": "00:17:59""TikTok Shop": "00:17:59""Etsy": "00:17:59""Walmart": "00:20:12""Discord and WhatsApp": "00:22:33"Action Items"Identifying Top SKUs": "00:26:45"Chapters:00:00:00 Introduction & The Freedom MythJosh introduces the podcast, his background, and the misconception that revenue milestones guarantee freedom.00:02:03 The Hidden Cost of GrowthExplains how scaling increases complexity faster than revenue, leading to operational burdens and diluted focus.00:04:23 Applying the Pareto PrincipleDiscusses the 80/20 rule and how 20% of products or tasks drive 80% of results in e-commerce.00:06:58 The Momentum Matrix for ProductsIntroduces a framework to categorize products into four buckets based on their impact and alignment with the brand.00:08:01 Bucket 1: Core Growth DriversDetails the characteristics and strategies for top-performing, brand-aligned products.00:11:29 Bucket 2: Profit EnginesDescribes products that generate strong profit but are less central to the brand’s direction.00:12:34 Bucket 3: Maintenance & HarvestingCovers products with limited market potential, requiring minimal attention and resources.00:15:45 Bucket 4: Sunset/Kill ProductsFocuses on products with zero or negative profit, recommending liquidation and exit strategies.00:16:55 Momentum Matrix for Sales ChannelsApplies the same bucket framework to sales channels, prioritizing those with the highest impact.00:17:59 Sales Channel Buckets OverviewExplains strategic growth engines, cash engines, opportunistic channels, and distractions, with examples for each.00:21:29 Momentum Matrix for AffiliatesDescribes how affiliates are bucketed by impact, with most resources devoted to top performers.00:24:26 Strategic Neglect & FocusEmphasizes the importance of ignoring low-impact tasks and products to protect focus and scale effectively.00:26:45 Action Steps & ConclusionEncourages listeners to identify their top 20% drivers, implement bucketing, and focus on what truly moves the needle.Transcript:Josh Hadley 00:00:00  Welcome to the E-com Breakthrough Podcast. I'm Josh Hadley. I've scaled my own ecommerce brand from 0 to 8 figures, and I'm actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies, and the lessons learned in real time so that you can learn what actually matters and scale your own business. Have you ever told yourself that, hey, when I have that $1 million business, or that $5 million business, or even that $10 million business, all my cares in the world will be gone. I will have the freedom and the lifestyle that I want to live. And then guess what? You hit those thresholds and those milestones, and then you're like, what happened to my freedom? What happened to the lifestyle that I set out to achieve? Today we're going to be diving into the hidden cost of growth. And this is I am preaching to the choir because that was me I remember my first business ever was, hey, wouldn't life be amazing when I hit $1 million in revenue.Josh Hadley 00:01:00  I can't even fathom what that looks like. And then I achieve that and I say, oh, I'm nowhere near the kind of the freedom aspect or the lifestyle that I was on set out to achieve. We're going to be diving into how to prevent those issues from creeping up inside your business. That as it scales, how do you still continue to maintain that freedom of time and lifestyle that you set out to achieve? I'm going to be sharing three actionable things that we have implemented in our own brand to ensure that it's not only me who's getting constrained, but it's also the team members that also feel like they're getting more free time back onto their calendars in order to help grow the business in the correct way. So who am I? Number one, my name is Josh Hadley. I am first and foremost a man of faith. I'm a father of four and also a husband to a beautiful wife. I've been in the e-commerce space for over ten years now and primarily driving revenue on some big sales channels Amazon, TikTok, Shop and Shopify.Josh Hadley 00:02:03  And last but not least, I am the host of the Ecom Breakthrough Podcast and is one of the number one e-commerce podcasts for business strategy. All right, so today we are diving into what is the hidden cost of growth, why scaling actually makes you feel busier instead of free. And guess what? All of us get stuck in this trap at one point or another. When I explain this inverted pyramid of value in my last episode, I talked about how most founders get stuck doing the admin, the busywork, even the operational optimizations where they just feel like they're putting in 40 60 hours a week, which is good. However, they're not focused on the growth levers in the business. And so what happens, though, when you do focus on the growth levers of the business? Your business will actually scale. It will begin to grow. But therein with that scale will come the additional cost. And we're going to be diving into what is that hidden cost. If you're doing the right things and you are working on the growth levers of the business, what are the costs that you are going to incur and how do you prevent having to pay some of the expensive costs associated with the growth of that business? All right.Josh Hadley 00:03:17  So let's talk about what is the hidden cost of growth. All right. Basically complexity grows sometimes faster than even your revenue or especially your profitability. So why does that happen? Well, let's say you did work on focusing on those growth levers. That means you either introduced more SKUs to your business or you introduced additional sales channels. All right. Now those things are good. It did create some more revenue for you. But by incorporating those new, new things into the business, the number of ta...

In this episode, host Josh interviews Afolabi Oyerokun, co-founder of Honu Worldwide, about his journey building successful Amazon brands. Afolabi shares key lessons he’d apply if starting over: focus on innovation, automate processes, and prioritize time for rest and strategic thinking. He emphasizes creating unique products, niching down, and protecting intellectual property through patents and copyrights. Afolabi also discusses using data-driven research for product development and effective listing strategies. The episode offers actionable insights for entrepreneurs aiming to scale and protect their e-commerce businesses.Chapters:Introduction & Guest Background (00:00:00)Josh introduces Afolabi Oyerokun, his background, and achievements in product development and Amazon businesses.Lessons Learned & The Importance of Freedom (00:00:56)Afolabi discusses lessons from his Amazon journey, emphasizing the original goal of freedom and challenges faced.Three Key Takeaways: Innovate, Automate, Rest (00:02:21)Afolabi outlines his three main takeaways: innovate, automate, and allocate more time for thinking and rest.The Power of Innovation & Niching Down (00:04:58)Afolabi explains the importance of innovation, creating unique products, and niching down to dominate categories.Protecting Intellectual Property (00:08:30)Discussion on the necessity of protecting product designs with patents and copyrights, and the types used.Case Study: Copyright Enforcement on Amazon (00:10:24)Afolabi shares a real example of using copyright to remove copycats and restore sales on Amazon.The Value of IP in Brand Exits (00:12:19)Afolabi describes how intellectual property increased the value and appeal of his brands during exit.Finding Design Inspiration & Trend Analysis (00:14:08)Afolabi details how they research trends, combine successful patterns, and create standout product and packaging designs.Product Listing Strategy: Variations vs. Standalone (00:16:20)Afolabi explains their approach to listing products as separate items rather than variations to maximize search visibility.Closing & Future Topics (00:17:11)Josh thanks Afolabi and hints at future discussions on supply chain topics.Links and Mentions:Tools and Websites  "Honu Worldwide": "00:03:00""Data Dive": "00:14:30"Concepts and Ideas  "Innovation": "00:04:58"  "Automation": "00:04:58"  "Thinking Time": "00:04:58"  "Design Patents": "00:08:37"  "Utility Patents": "00:08:37"  "Copyrights": "00:08:37"  "Intellectual Property (IP)": "00:12:19"  Key Takeaways  "Niche Down and Innovate": "00:06:45"  "Protect Your Ideas": "00:08:30"  "Create Unique Designs": "00:14:30"  Notable Quotes  "Your business is in your IP.": "00:12:19"  "If you don't have any IP, you don't have a business.": "00:12:19"Transcript:Josh 00:00:00  Today I'm really excited to introduce you to Afolabi Oyerokun. He is the co-founder of Honu Worldwide and Innovative Product Development, Sourcing and 3PL company based in Pennsylvania. Afolabi has always been a has always been passionate about finding things, haggling and negotiating prices. His obsession with finding good quality products at bargain prices led him to help several seven and eight figure brands increase their profits and scale rapidly by buying smart from Asia and the US. He is behind the successful launches of several multi-million dollar products on Amazon and other retail channels. An entrepreneur at heart, Afolabi owns and has sold a few seven figure private label brands. He loves helping people design, develop and manufacture innovative products. Welcome to the show.Afolabi 00:00:53  Thank you Josh. I'm happy to be here. I'm excited.Josh 00:00:56  You know, if you were to restart on Amazon, which I think that's what you're doing now, is you're creating some new brands and launching them on Amazon. What are some of those lessons, actionable takeaways that you can give to other sellers to say, hey, here are the challenges that we faced at different points in the business, that I'm going to make sure that we don't go through these same challenges again in the future.Josh 00:01:20  If you wouldn't mind breaking some of those lessons learned for us. Breaking it down.Afolabi 00:01:25  I'm going to, if I were to start all over again, I'm also going to weave some stories and past experiences into it. So when somebody goes into E-comm, you're starting your e-commerce or you're starting your Amazon business. Sometimes we forget the reason why we started in the first place. We forget the reason why we quit our jobs and we went into e-commerce. For me, my main driver was freedom. I wanted freedom, I wanted to be. I wanted to be able to control my time. I wanted to be able to be there for my family any day, any time. I wanted to be able to take off. If I want to take off, I want to take off, you know? Yeah. So you start this e-com business and you're married to it. You know, you're you're you're waking up 3 a.m. in the morning. You're, you know, you're sleeping late at night. So eventually it defeats the purpose of why you started in the first place.Afolabi 00:02:21  So we found ourselves caught up in all those things. You know, me and my business partner, we would fight each other. You know why? Why? You know why are we running out of stock? I'm like, I didn't know that product was going to run out of stock, you know? You know, we didn't have a good system in place and we didn't have the freedom or anything. So going back now, looking back to where we came from to now, there are three things I'm going to do differently this time. First, I'm going to innovate. Second, I'm going to automate. Third, I'm going to have a lot of free time to think. Because for me, I believe that thinking time is a very creative time. I believe that your rest time is very important. People ask me, you know, you know, jokingly, maybe I'm speaking to Norm, I mean, Norm. You know, there's my business partner on you. You know, he picks, you know, he picks up on me a lot.Afolabi 00:03:19  He's like, hey, I love you. What did you do this weekend? I'm like, no, I did nothing. I just sat on my couch and I was watching soccer all day. I was not doing nothing. You know, sometimes he calls me. I said, I'm going to stop disturbing me. I'm on the field with my son. We're playing soccer here. Please. You know. Yeah.Josh 00:03:41  So, yeah.Afolabi 00:03:42  Freedom. Time to spend time with your loved one is very important. So I'll make sure that this time I automate so that I can free up myself to do whatever I want whenever I wanted to do it. I don't want anything just pressuring me down all the time. Because when I'm thinking I'm creating things that are so valuable in my rest time. Yeah, I could be sitting on a lounge. I mean, on a on a on a recliner. And you, you know, you when you're relaxed, when your mind is at rest, you so many creative ideas come to you and you can look into your business and, and actually spot all the things you are doing wrong when you're in a relaxed mode, you know?Josh 00:04:26  Yeah.Josh 00:04:27  So you're you're kind of three takeaways then, right? If you were to restart would be to innovate, automate and then have more time for thinking and just downtime in general. Right. So...

John LeBaron is the CRO at Pattern, the leading e-commerce accelerator that helps brands scale profitably across marketplaces worldwide. John runs the SaaS and Services business units for Pattern and oversees all global go-to-market activities for the company and its partners. Prior to joining Pattern, John ran marketing for the Google Cloud business at Rackspace and has held a variety of global marketing roles with leading tech companies including Apple, Cisco, and Ciena. He holds an MBA from the Kellogg School of Management, an MSW from Columbia University, and a B.A. in Communications from Brigham Young University.Highlight Bullets> Here’s a glimpse of what you would learn…. Challenges faced by e-commerce brands, particularly on Amazon, including competition and pricing pressures.The importance of inventory management and maintaining stock levels to avoid losing market share.Strategies for optimizing conversion rates, focusing on product imagery and continuous testing.The role of data-driven approaches in improving traffic, conversion, price, and availability.The significance of strategic pay-per-click (PPC) advertising and its relationship with organic rankings.Insights on leveraging AI and technology for product listing optimization and advertising efficiency.The impact of overseas competitors on the e-commerce landscape and brand profitability.The concept of the "e-commerce equation" and its components: traffic, conversion, price, and availability.Best practices for managing logistics and shipping to enhance operational efficiency.The importance of continuous improvement and adapting to changes in the e-commerce environment.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews John LeBaron, CRO at Pattern. They discuss how e-commerce brands can profitably scale on Amazon amid rising competition, pricing pressures, and operational challenges. John shares Pattern’s data-driven strategies—optimizing inventory, pricing, traffic, and conversion—using advanced AI tools and logistics solutions. Key takeaways include the importance of inventory availability, rigorous conversion rate optimization, and strategic PPC management to build organic rankings. The episode offers actionable advice for brands seeking sustainable growth and highlights Pattern’s role as a partner in navigating today’s complex e-commerce landscape.Here are the 3 action items that Josh identified from this episode:Protect Your Availability or Lose the GameForecast demand aggressively, fix your inbound bottlenecks, and partner with fast-moving 3PLs—because every stockout destroys ranking, momentum, and profit.Obsess Over Conversion, Starting With the Main ImageRun continuous A/B tests on your hero image, audit your live content weekly, and optimize every element (titles, bullets, A+, coupons, bundles) to lift conversion without increasing ad spend.Use PPC to Own Keywords, Not Rent Them ForeverShift ad spend toward keywords that improve organic rank, monitor Buy Box and conversion signals, and prioritize long-tail opportunities to build profitable, compounding visibility.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTmallTikTokWalmartPickFuLovable AIPatternLinkedInThe E-MythAtomic HabitsAll In PodcastSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.Transcript AreaJohn Lebaron 00:00:00  We're absolute zealots around something we call the e-commerce equation, which is revenue as a function of traffic times, conversion times, price times, availability. And I think that's very much the way that we think about accelerating brands is just isolating those specific variables of the equation and really going to work on okay for traffic, for example, there's paid traffic. There's, you know, organic traffic, there's off platform traffic. And what are all the hundreds of different kind of atomic levers that we want to pull and automate increasingly via AI for the brands that we represent. And and then helping them set an expectation, helping them forecast appropriately, helping them understand what is their ops upside.Speaker 2 00:00:47  Welcome to the E-comm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You've already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level.Josh Hadley 00:01:00  Are you tired of getting squeezed by Amazon, watching your sales fall? Watching more overseas competitors come in to overtake your market share? Watching the race to the bottom pricing.Josh Hadley 00:01:12  Well, today's guest has the answer for you of how to di...

In this episode, host Josh interviews James Thomson, Managing Partner of Equity Value Advisors, about scaling e-commerce brands, especially on Amazon. James shares practical advice for brand owners aiming to grow from seven to eight figures, emphasizing the importance of delegating tasks, building a competent team, and creating a three-year business plan. He discusses making brands attractive to investors, leveraging capital for faster growth, and focusing on brand equity and customer experience. The episode concludes with actionable takeaways for building teams, enhancing brand value, and strategic planning for long-term success and potential exits.Chapters:Introduction and Guest Background (00:00:00)Host introduces James Thomson, his background in e-commerce, Amazon, and advisory roles.Actionable Steps for Scaling from 7 to 8 Figures (00:00:58)James shares first steps: delegate tasks, free up time for strategic thinking, and focus on growth opportunities.The Power of Delegation and Building a Team (00:01:13)Discussion on outsourcing, hiring competent help, and multiplying business impact through effective delegation.Strategic Thinking and Long-Term Planning (00:04:04)Importance of spending time on big-picture questions: product expansion, new channels, and funding.Making Your Business Attractive to Investors (00:04:53)How to position your brand for investors, debunking myths about channel expansion, and identifying growth levers.Developing a Three-Year Business Plan (00:05:46)Necessity of a three-year plan, working backwards from growth goals, and evaluating new channels and products.Preparing for Channel and Category Expansion (00:07:03)Exploring requirements for retail and new categories, talking to experts, and assessing readiness for expansion.Securing Capital and Mindset Shift for Growth (00:09:01)Considering outside investment, selling equity, and the benefits of being part of a larger, faster-growing business.Investor Excitement: Key Growth Levers (00:10:46)What excites investors: clear three-year plans, actionable growth levers, and a roadmap for scaling post-acquisition.Three Actionable Takeaways for Brand Owners (00:12:33)Host summarizes: build and delegate to a team, focus on brand equity and customer experience, and create a multi-year growth plan.The Importance of a Three-Year Plan (00:15:04)James emphasizes three-year planning, aiming for aggressive growth, and preparing for a successful exit.Conclusion and Contact Information (00:16:30)James shares how to connect with him on LinkedIn; episode closes with thanks.Links and Mentions:Tools and WebsitesAmazon Seller CentralLinkedInKey Concepts and StrategiesDelegating Tasks: 00:01:13Three-Year Business Plan: 00:05:46Brand Equity: 00:13:13Actionable TakeawaysBuild Your Team: 00:13:13Focus on Brand Equity: 00:14:24Create a 3-5 Year Business Plan: 00:15:04Transcript:Josh 00:00:00  Today I'm really excited to introduce you all to James Thomson. James is the managing partner of Equity Value Advisors, advising brand executives and investors that are seeking guidance on how to accelerate e-commerce revenues and to align e-commerce and physical retail distribution and pricing strategies. Formerly, James was the chief strategy officer at Big Box Experts, a managed services agency supporting brand executive teams selling online, as well as private equity investors evaluating brands sold on Amazon. He has also served as the business head of Amazon Services, the division of Amazon responsible for recruiting tens of thousands of sellers annually to the Amazon Marketplace. He also served as the first fulfillment by Amazon Account Manager and prior to Amazon. James was a management consultant and retail banker. So with that introduction, James, welcome to the podcast.James 00:00:56  Thank you for having me today, Josh.Josh 00:00:58  On that note, James, I mean, we talked a lot about different strategies that people can be implementing to move from seven figures to eight figures and beyond. What would be like your actionable advice for them to say, hey, this is what I would do first, second, third.James 00:01:13  So the first thing I would do, we actually haven't talked about yet. First thing I would do is I would start to delegate tasks to people and clear up your plates so you can spend more of your time thinking about how to go and source better products, how to do more research to find those product gaps in your catalog that you can start to fill. How to start thinking about new channels that you might expand into. When I think of the day to day activities of what it takes to run an Amazon business, there's an awful lot of stuff that, quite frankly, we don't really like doing. You got to check reports. You got to check seller central. You got to check your inventory. You probably got to talk to your, three people if you've got one that's bringing products in from overseas. There's a lot of activities that need to be looked at. And I didn't even talk about, oh, you got to file 20 seller support tickets today. All that kind of stuff you need to be saying to yourself, even though I think I can do this better than anybody else in the world.James 00:02:08  The reality is, there's only so many hours in the day you need to go hire a VA or outsource this to a trusted colleague who, you know, make. Of course you know it's going to cost you money, but the money that you spend to have somebody do a lot of these repetitive tasks or tasks that you don't really like doing, that frees you up to do much higher value added stuff to drive your overall business. If you've got more time to be doing new product research and thinking through, okay, where is there opportunity for me to potentially expand my product line? where do I need to start thinking about culling out some of the products in my products? Because quite frankly, not all this stuff has turned out to be gold. You've got to have time to think through those bigger questions. And the only way to do that is to start outsourcing some of the mundane that comes with running an Amazon business. as you get better at outsourcing that and accepting the fact that, yeah, you know, this other person who's taking on these tasks may not be quite as amazing at doing it as I am, but quite frankly, I don't need amazing, I need confidence.James 00:03:10  And the more you can get competent help to help you with many of these tasks, the more time you free up to work on other types of activities. When my partner, business partner and I were running our Amazon agency, we did everything we put on every hat imaginable to run that business. And as we started to outsource certain tasks and get more comfortable with listen, we can outsource most of this stuff with high confidence to people, as long as we train them properly and we're patient and we get them up and running. All of a sudden we now had a multiplier effect. We have a multiplier effect. That's when the genius of being a business owner starts to really kick in. And yeah, you know, wouldn't you love to have five other people who is as strong and intelligent and good looking as you are to be there with you? I don't need that. I need 3 or 4 highly competent people in each of their specific areas to help me pursue different responsibilities so that I can go and tackle some of these bigger, long term questions.James 00:04:04  That's the stuff that really starts to matter, and that's the stuff where I get excited because I r...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley explores why many e-commerce brands stall between $1 million and $5 million in revenue. He introduces the "inverted pyramid of value" to illustrate how founders often get stuck in low-leverage tasks, and explains that breaking through requires identifying and focusing on the business’s main constraint. Josh shares actionable frameworks and prioritization strategies to help entrepreneurs delegate, systemize, and concentrate on high-impact activities, enabling them to escape the “swamp” and scale their businesses to the next level.Welcome to the Ecom Breakthrough Podcast! I'm Josh Hadley, sharing my journey scaling an "ecommerce business" from zero to eight figures. This episode details "scaling strategies" and the "business mindset" needed to overcome common "business obstacles" faced by entrepreneurs. Learn how to identify constraints and "grow your business" beyond plateaus with a solid "ecommerce strategy"! 🚀🔥 #EcommerceTips #BusinessGrowth #shortsTools and Concepts"Inverted Pyramid": "00:05:32""AI Tool of Choice": "00:20:53""Pyramid of Value Creation": "00:42:47""Systems and Focus": "00:04:27"Books"$100M Money Models" by Alex Hormozi": "00:17:26"Video Content"Ecomm Breakthrough Podcast YouTube Channel": "00:05:32"Key Concepts"Business Strategy Definition": "00:18:29"Questions for Identifying Constraints"What must be true to grow tenfold in 12 months?": "00:20:53""If I could magically fix only one of these things tomorrow, which one would make all the others easier?": "00:23:30""What measurable number proves that this is the real bottleneck or constraint in your business?": "00:25:25"Business Constraints by Revenue Thresholds"0 to $1 Million: Can we actually generate demand?": "00:30:22""$1 Million to $5 Million: Can we scale profitably?": "00:31:33""$5 Million to $15 Million: Can we execute without the founder?": "00:34:00""$15 Million to $30 Million: Can we build real leadership in the business?": "00:35:17""Above $30 Million: Can we allocate capital strategically?": "00:36:34"Action Items"Identify Constraints": "00:40:33""Kill Distractions": "00:41:45"Encouragement"Leave a Review": "00:42:47""Share the Episode": "00:42:47"Chapters:00:00:00 Introduction & Episode Overview00:01:05 The Swamp of E-Commerce: Why Growth Stalls at $1M–$5M00:02:17 Common Reasons for Plateauing00:03:17 Too Many Initiatives, Not Enough Focus00:04:27 Motion vs. Progress & Identifying Constraints00:05:32 The Inverted Pyramid of Value00:06:45 Levels of the Inverted Pyramid: Admin & Busywork00:07:53 Levels of the Inverted Pyramid: Operational Optimizations00:09:00 Levels of the Inverted Pyramid: Growth Engines00:10:07 Levels of the Inverted Pyramid: Strategic Value Creation00:11:20 Examples of Admin & Busywork00:12:27 Examples of Operational Optimization Tasks00:13:39 Examples of Growth Engine Activities00:15:05 Examples of Strategic Value Creation00:16:08 Why Founders Get Stuck & The Need for Strategic Decisions00:17:26 How to Identify Your Business’s True Constraint00:18:29 Business Strategy: Prioritizing Limited Resources00:19:43 Why Focus Fails & The Power of Saying No00:20:53 Three Questions to Reveal Your Constraint00:22:16 Question 1: What Must Be True to 10x in 12 Months?00:23:30 Question 2: If You Could Fix One Thing, What Would It Be?00:25:25 Question 3: What Measurable Number Proves the Bottleneck?00:26:44 Assigning Numbers to Constraints & Prioritizing00:30:22 Common Constraints at Different Revenue Levels00:30:22 $0–$1M: Generating Demand00:31:33 $1M–$5M: Scaling Profitably00:34:00 $5M–$15M: Executing Without the Founder00:35:17 $15M–$30M: Building Real Leadership & Financial Modeling00:35:17 $30M+: Capital Allocation & Executive Leadership00:36:34 Mapping Your Constraint to the Pyramid00:39:23 Five Action Items for Focus & Scale00:42:47 Closing & Call to ActionTranscript:Josh Hadley 00:00:00 Welcome to the E-com Breakthrough podcast, I'm Josh Hadley. I've scaled my own ecommerce brand from 0 to 8 figures, and I'm actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies, and the lessons learned in real time so that you can learn what actually matters and scale your own business. Would you like to know why a lot of Ecom brand owners hit a plateau, and why they get stuck at certain revenue thresholds? Today, I'm going to be sharing the number one bottleneck that holds back most e-commerce businesses, and how you can avoid getting stuck in those same traps. My name is Josh Hadley. I am first and foremost a man of faith. I am a husband and I am also a father of four. I have been an eight figure brand owner and I've been in the e-commerce business for over a decade. I am also the host of the number one E-commerce Business Strategy podcast, which is E-com breakthrough. Today we're going to be diving straight into why most Ecom founders stay stuck.Josh Hadley 00:01:05  This is the real reason why your growth will stall between that 1 million to $5 million revenue threshold. This is what I term the swamp of e-commerce. This is where it's like ridiculously hard because one of the most important things that you have to do is just simply work so much harder in the business. Or you could go out and hire a bunch of people, but you don't really have that amount of profitability yet. In order to go build out the true management or leadership team that you would ideally like. And so either you're going to need to go get venture funding to be able to afford that type of talent, or that means you're going to start needing to put in that 40, 60, 80 hour workweeks. That is going to really help you move out of that swamp. So let's talk about what are the real reasons why growth stalls between million and 5 million. Well, number one, most e-commerce brand owners, they don't understand the true value levers that sit inside of the business. Okay. And this is just kind of an entrepreneur syndrome at the end of the day, which is shiny shiny object syndrome, right.Josh Hadley 00:02:17  This is most entrepreneurs deal with this where it's like, oh great idea. Oh, I heard somebody else's killing it over here. Oh, that sounds like a great tactic. Maybe that's what I need for my business. Those might be all great ideas, but it really gets you going in multiple directions, which is actually what's keeping you stuck. a lot of brand owners, they get stuck doing a lot of admin work. They feel like they're busy and they may wear a badge of honor saying, yeah, I'm working 60 hour week workweeks. That may be fine, but if you're just stuck doing 60 hour workweeks, working on admin stuff with inside the business, you're not actually growing the business, and that's why you're stuck inside the swamp. In addition to that, you're optimizing parts of the business that have low leverage. And it could be something as simple as, you know, spending too much time focused on customer service or trying to refine that overly too much. And then last but not least.Josh Hadley 00:03:17  I mean, a lot of brand owners sometimes could be working on the right growth initiatives for their business. However, they get stuck because they're working on so many big growth levers at the same time. They're not they're kind of like an inch deep but a mile wide. And if you're trying to actually grow a certain growth lever in your busine...

Rafay and Graeme are the founders of The UpTik, an education and mentorship platform that helps eCommerce brands and entrepreneurs scale through TikTok. With over a decade of experience in eCommerce and short-form video, they’ve helped thousands of businesses grow on platforms like TikTok, Shopify, and Amazon using proven frameworks that drive real results. Their approach bridges the gap between traditional eCommerce and the creator economy—turning social media attention into anti-fragile revenue. They’ve worked with everyone from early-stage founders to billion-dollar brands, and their new book, Scroll to Sold, breaks down exactly how to turn TikTok attention into sales.Highlight Bullets> Here’s a glimpse of what you would learn…. Importance of understanding TikTok Shop fundamentals for e-commerce success.Common mistakes brands make when entering TikTok Shop.Strategies for analyzing competitors and historical data to inform TikTok strategies.The significance of content volume and consistency in driving engagement and sales.Building strong relationships with creators and treating them as integral team members.The role of creator training and support in enhancing content quality and brand representation.The impact of TikTok's algorithm on content virality and engagement metrics.The necessity of viewing TikTok as a top-of-funnel awareness tool rather than just a direct sales channel.The importance of long-term commitment and strategic investment in TikTok Shop for sustainable growth.Examples of successful brands leveraging TikTok for awareness and sales, including their approaches to creator partnerships.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Rafay and Graeme, founders of Uptik and authors of From Scroll to Sold. They share expert strategies for e-commerce brands to succeed on TikTok Shop, emphasizing the importance of benchmarking competitors, producing high volumes of content, and building strong, supportive relationships with creators. The discussion covers actionable tips, common pitfalls, and the evolving role of social commerce, offering listeners a roadmap to drive sales and brand growth through TikTok’s unique ecosystem.Here are the 3 action items that Josh identified from this episode:Benchmark Like a ProReverse-engineer the early moves of brands that recently won on TikTok Shop. Use tools like Killer Data to study their creator volume, posting cadence, and offers—then outperform their output.Out-Create EveryoneCommit to a relentless content engine: 30–100+ posts per week across brand and creator channels. Test formats fast, double down on what gets full watches, and treat content as your primary growth lever.Build a Creator Sales ForceOnboard creators personally, support them with weekly check-ins, and gamify performance. A trained, motivated affiliate army will drive scalable GMV far beyond what your brand channel alone can do.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTikTok ShopAmazonShopifyDiscordDouyinKalodataWispr Flow

In this episode, the host interviews Brian Johnson, a leading expert in online advertising and Amazon conversion strategies. Brian shares actionable advice on how brands can stand out in crowded marketplaces by highlighting unique product features, understanding buyer psychology, and continuously innovating their listings. He emphasizes the importance of clear, benefit-driven messaging and regularly analyzing competitors and customer feedback. Through real-world examples, Brian illustrates how deep customer understanding and attention to detail can drive sales and outpace competitors. Listeners gain practical tips for differentiating products and optimizing Amazon listings for higher conversion rates.Chapters:Introduction to Brian Johnson (00:00:00)Host introduces Brian Johnson, his background in online advertising, and his achievements in Amazon strategy.Differentiation Through Unique Features (00:00:57)Discussion on using unique or overlooked product features (e.g., filtered beer, handcrafted products) to stand out in the market.Mindset Shift in Product Optimization (00:02:16)Emphasizes the importance of thinking beyond standard competition and adopting a new mindset for product differentiation.Understanding Buyer Psychology (00:02:48)Brian explains how most competitors ignore buyer psychology and the opportunity this creates for attentive brands.Continuous Innovation and Adaptation (00:04:15)Necessity of ongoing innovation and regular review of product listings to maintain differentiation as competitors adapt.Communicating Benefits Quickly (00:05:12)Advice on leading with clear, succinct benefits in product titles, images, and bullet points to answer "what's in it for me?"Conversion Rate Optimization Tactics (00:06:07)Focus on the importance of quickly communicating benefits for higher conversion rates, especially in the first few seconds.Three Actionable Takeaways (00:07:00)Host summarizes three key takeaways: always innovate, analyze top search terms and listings, and focus on customer benefits.Pattern Breaking in Listings (00:09:04)Discussion on breaking visual and content patterns in listings to stand out, while staying within Amazon’s terms of service.Understanding Customer Motivation (00:10:25)Example of Wendy’s Frosty: understanding why customers buy and using those insights to improve product offerings.Learning from Competitor Mistakes (00:12:00)Brian shares a Wendy’s failure example, highlighting the importance of spotting and capitalizing on competitors’ mistakes.Closing Remarks and Farewell (00:14:12)Host thanks Brian for his insights and encourages listeners to follow his work. Brian expresses his appreciation.Links and Mentions:Tools and WebsitesAmazonWendy'sConcepts and StrategiesDifferentiation in Product Listings: 00:07:07Buyer Psychology: 00:03:16Review Analysis: "00:03:16Actionable TakeawaysContinuous Innovation: 00:08:17Evaluate Top Search Terms: 00:09:04Customer-Centric Copy: 00:10:25Transcript:Josh 00:00:00  Today I'm super excited to introduce you all to Brian Johnson. Brian has served as a leader in online advertising and conversion rate strategy for nearly two decades. He's a trusted partner to tens of thousands of brands across the globe. And Brian's work has earned him a reputation as a disruptive force in a world brimming with new and interesting challenges. Through his advertising agency, Canopy Management, as well as his highly successful Amazon advertising consultancy, community training and software, Brian has helped over 25,000 brands increase sales by over $2 billion on Amazon through advertising strategy, conversion rate optimization and differentiation. The results his products and services deliver continue to put him in high demand, with companies both large and small around the world. So with that introduction, Brian, I want to welcome you to the podcast.Brian 00:00:56  Thanks for having me.Josh 00:00:57  I don't remember there's a there was a beer company and you might know this, right? That what they changed in their marketing is that they said that their their beer was filtered, right. I think that's the correct thing, right? Where their beer is the exact same.Josh 00:01:14  Went through the exact same process as everybody else. Right. And that is the differentiating factor is like they just went through that thought process of like, all right, what's the most expensive step or what's the what takes the longest amount of time. And they're like, oh, we spend a lot of time filtering. Let's call out that our beer is filtered. And so at that time, nobody else was calling out that our beer was filtered, whether that was important or called out. You know, and and it differentiated them. And I think there's a lot I mean, I've already had a big mindset shift with that, like with some of my products that, one thing that we can do is like there's a lot of like, hand tooling time that takes a lot of, like, hand craftsmanship for some of our products. It's like, why don't we say that this is actually handcrafted like each one gets, you know, we can market that. And instead of just looking at the standard competition and just looking at like, oh, what does everybody say about planners? Right.Josh 00:02:16  Well, our planner has 1000 pages. Mine has 1001 pages or things like that. That's that's the basic stuff. Like what? I love those questions that you talked about. And it can make such an impact. So I'll let you continue going down that path. But I want the audience to know, like this is a huge mindset shift and I don't we haven't had any podcast guests on thus far that's ever talked about something as simple as this when it comes to product optimization, that I think genuinely is like a true miss right now in the industry.Brian 00:02:48  It is a huge opportunity because I can I can guarantee you that. But, you know, I wasn't just being cheeky when I said, like, I could walk into any niche on Amazon and immediately see the opportunities. that is that is a true statement because your competitors, they don't understand the buyer psychology. They're not taking the time to consider their bio psychology. In fact, you're probably even going up against some brands that have, you know, a thousand SKUs and they don't have the time or the resources in order to even go through that process.Brian 00:03:16  But you can, right? If you truly are passionate about the audience that you're serving, I'll probably mention it a little bit later on. As far as, review, analysis. That's a whole, whole additional topic that goes into that. But, those examples, those are just a couple of, of, you know, 20 different, 30 different ways that you can make small improvements to how well that your product, you know, catches somebody's eyes, compels them or interests them, hooks them, I call it, to pull them into your product listing just from what's in your first 75 characters of your title. and then go towards the end the listing itself, 100% is that, yes, you can you can point out benefits and I and I made I pointed out a couple of examples here as far as like how do you come up with a benefit or feature that makes my product appear to be unique? Now, you brought up a very good point. And that is, you know, my competitors don't do this currently, and that is.Brian 00:04:15  Yes, they will adapt. When they see your success, they will emulate you. And you'll need to continue to innovate. So just plan on every six months going back, looking at your ni...

Welcome to the Ecomm Breakthrough Podcast, where I document my journey scaling an e-commerce brand and share the systems, strategies, and lessons learned in real-time. This episode introduces a scalable meeting cadence designed to improve business operations, outlining various types of effective meetings including weekly 1:1s, leadership huddles, and quarterly strategic planning sessions. Each meeting type has specific objectives and agendas to foster leadership and team alignment, ensuring your business is always moving forward. 🚀In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares his proven seven-meeting operating system for ecommerce teams. Drawing from his experience scaling an eight-figure brand, Josh details how structured weekly, monthly, quarterly, and annual meetings drive alignment, accountability, and rapid decision-making. He explains the purpose and agenda of each meeting, emphasizes the importance of preparation and focus, and offers actionable advice for implementing this system to eliminate distractions and accelerate business growth. Listeners gain a clear framework to improve team communication and execution on the path to scaling their own businesses.Tools, Frameworks, and Concepts"Traction (Book)": "00:03:10""EOS (Entrepreneurial Operating System)": "00:03:10""Ryan Deiss' Scalable Operating System": "00:03:10""KPIs (Key Performance Indicators)": "00:19:31""Scorecards": "00:19:31""131 Principle": "00:22:46""Profit and Loss Statements": "00:30:16""Balance Sheet": "00:31:21""Ad Spend Performance": "00:32:29""Meeting Cadence Operating System": "00:36:58"Meeting Types"Weekly One-on-One Meetings": "00:06:52""Leadership Huddles": "00:15:07""L10 Leadership Meeting": "00:17:25""Weekly Leadership Meeting": "00:18:28""Monthly All Hands Meeting": "00:24:47""Monthly Financial Review Meeting": "00:29:01""Quarterly Strategic Planning Meeting": "00:33:37""Annual Strategic Planning Meeting": "00:35:46"Key Practices and Actions"Commitment Follow-Ups": "00:20:31""Issue Identification and Resolution": "00:22:46""Team Recognition and Shout-Outs": "00:28:00""Leave a Review": "00:38:04""Share the Episode": "00:38:04"Websites and Media"Ecomm Breakthrough YouTube Channel": "00:36:58"Key Takeaway"Systems and Focus": "00:38:04"Chapters:00:00:00 Introduction & Importance of MeetingsJosh introduces himself, the podcast, and the importance of systems and focused meetings for business growth.00:02:05 Common Meeting Challenges & The Seven Meeting Cadence OverviewDiscusses common meeting problems and introduces the seven meeting operating system for team alignment and accountability.00:06:52 Weekly One-on-One MeetingsExplains the structure, purpose, and agenda of weekly one-on-one meetings for alignment, KPI review, and coaching.00:13:51 15-Minute Leadership HuddlesDescribes short, twice-weekly leadership huddles for daily alignment, sharing wins, priorities, and resolving roadblocks.00:17:25 Weekly L10 Leadership MeetingDetails the 90-minute weekly leadership meeting for KPI review, accountability, issue resolution, and cross-departmental alignment.00:24:47 Monthly All Hands MeetingCovers the monthly company-wide meeting to reinforce vision, share wins, recognize team members, and align on monthly goals.00:29:01 Monthly Financial ReviewOutlines the monthly financial review meeting to analyze P&L, channel performance, cash flow, and expenses for business health.00:33:37 Quarterly Strategic PlanningExplains the quarterly planning session to review past goals, set new priorities, and cascade objectives to departments.00:34:47 Annual Strategic PlanningDescribes the annual planning meeting to set company-wide goals, define top priorities, and assign ownership for execution.00:36:58 Action Steps & ConclusionEncourages listeners to implement the meeting cadence, share the episode, and remember the importance of systems and focus.Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough Podcast. I'm Josh Hadley. I've scaled my own ecommerce brand from 0 to 8 figures, and I'm actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies, and the lessons learned in real time so that you can learn what actually matters and scale your own business. Fun fact do you know that 99% of you are holding meetings the wrong way? Or there's probably a good portion of you that don't even hold meetings at all because you see them as unproductive, not worth your time, or you have no idea what to even be talking about in those meetings. Today, I'm going to share with you the seven meeting operating system that I use in my own business, in order to ensure that everybody's rowing in the same direction, that we're executing, on the same strategies and tactics in order to scale to over nine figures. First and foremost, who am I? My name is Josh Hadley. I am a man of faith, a father of four, and a husband to a beautiful wife.Josh Hadley 00:01:01  I've been selling into e-commerce space for over ten years. You can see that we've been in eight figure brand for quite a while, and we've been selling on many sales channels in the multi millions in each of these channels on Amazon, TikTok, Shop and Shopify. And last but not least, host of the Econ Breakthrough podcast, where I'm documenting and sharing my journey with you so that you can implement those same strategies to scale your own business. First and foremost, before we even get into meetings, one of the key takeaways is making sure that you understand the principle that systems and focus, scale and and distractions kill. That's the first principle that you need to understand. Because if you understand that one principle, this will give you immense clarity for every meeting that you step into systems and focus, scale, distraction kills. All right. So who of you listening can relate to this? Meetings feel like a waste of time. You don't know what to talk about in meetings. Your team seems disengaged in your meetings.Josh Hadley 00:02:05  Meetings seem to create more work instead of actually solving problems or the work. Meetings drain your energy. Instead of creating more momentum in your business and you feel like you're the only one driving those meetings. All right. If you...