DiscoverBuild Your Remarkable Practice for Chiropractors
Build Your Remarkable Practice for Chiropractors

Build Your Remarkable Practice for Chiropractors

Author: Dr. Bobby Ilijasevic and Dr. Lona Cook

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Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook.

Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story.

Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts.

Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!
86 Episodes
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When Dr. Lona sits down with Dr. Carla, the focus is clear: if you want more A-players on your team, start by being one. Together they break down the simple habits that set the tone for high standards including showing up on time, leading with energy, and making decisions from data instead of emotion. You’ll hear how to protect your mornings, reset when you drift, and keep your mission alive so your team feels it too.Discover how to build and keep A-players for the long haul. They share how to hire for mission alignment and energy, use observation days to confirm fit, and create weekly training so growth never stops. With a balance of heart and metrics, Dr. Lona and Dr. Carla show how to lead teams that love to win together and stay for the vision they’re helping build.Key Highlights01:55 – Learn how your personal standards set the ceiling for your team’s performance.04:45 – Discover the daily habits that keep you leading with calm, focused energy.06:10 – Find out how to reignite your motivation when the mission starts to fade.07:05 – Hear how balancing empathy and accountability drives lasting results.07:41 – Understand how to spot alignment in interviews before making a hire.09:41 – See what small cues reveal whether someone is truly an A-player.10:25 – Explore why diversity in strengths—not sameness—creates stronger teams.13:00 – Learn how clear values and shared vision keep top performers engaged.13:51 – Discover how to build a rhythm of training that fuels consistent growth.14:49 – Find out how to keep your team inspired with hands-on learning and fun. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast
Hiring doesn’t stall because there aren’t good associates. It stalls because leaders lack clarity. Dr. Bobby and Dr. Lona walk through how vision, values, and speed create momentum, then show how to turn that clarity into a simple, repeatable “talent funnel” that attracts A-players.You’ll hear the traits that matter most, why leaders must set a compelling vision, and how to move from hoping to hiring with four direct outreach lanes and clean onboarding. The goal is to stop crawling and start sprinting with a team that is excited to build something bigger than themselves.Key Highlights00:48 – Learn how to attract world-class associates and what defines a world-class team02:16 – Discover why leadership clarity and values always determine the quality of people you attract05:17 – Understand the three core traits of top performers and how to identify them quickly06:24 – See how the right environment raises your standards and accelerates personal growth09:11 – Explore how clarity and decisiveness speed up hiring and draw in the right candidates11:33 – Find out how sharing your vision publicly keeps your pipeline full of potential team members15:43 – Learn to build a talent funnel that nurtures relationships and turns interest into commitment17:07 – Understand the simple math of capacity so you know exactly when to hire before burnout hits18:00 – Discover four outreach lanes that bring in both warm and new connections ready to grow with you20:48 – Identify the mindset blocks that slow your hiring momentum and how to replace hesitation with action Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast
Want to know the fastest way to find your bottleneck and unlock growth? Dr. Bobby and Dr. Lona reveal why the Five-Domain Audit is the simplest system for spotting what’s holding you back and planning your next move with confidence.They walk through how to grade your five domains; attraction, conversion, retention, team, and collections, so you can separate supply from demand issues and focus only on what truly matters. Along the way, they share how vision-driven leadership rhythms keep your team aligned and why benchmarks create clarity on the right priorities. With their Vector Leadership framework of vision, rhythms, communication, and clarity, you’ll learn how to finish Q4 strong and head into 2026 with unstoppable momentum.Key Highlights1:06 - Learn how stepping back each quarter and grading five domains reveals the true state of your business.3:00 - See how benchmarks for attraction, conversion, retention, team, and collections guide sustainable growth.4:27 Understand why the theory of constraints is key to identifying the one bottleneck holding you back.5:37 - Discover how daily focus on your top constraint creates faster, more consistent progress.7:06 - Find out how a 0–10 scoring system across domains exposes blind spots you may be missing.10:00 - Learn why solving one problem often leads to the next—and how that signals real growth.12:20 - Explore how team input through quarterly forms uncovers issues leaders often overlook.14:34 - See how the Vector Leadership model—vision, rhythms, communication, and clarity—becomes a framework for execution.15:19 - Understand why a 10-year vision clarifies short-term goals and motivates your team.19:31 - Learn how to distinguish demand from supply problems and adjust strategy to market conditions. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast
What if growth wasn’t about hustling harder but stacking the right daily moves? In this episode, Dr. Bobby and Dr. Lona explain why it’s never been easier to build: technology puts influence at your fingertips, people are hungry for natural solutions, and small consistent habits compound into real momentum. They share how documenting your journey builds authentic influence, why daily outreach expands your network, and how surrounding yourself with the right people accelerates results.You’ll also hear why vision casting matters—not just for your own clarity, but for your team and patients who stay when they see a bigger future with you. The message is simple: replace limiting beliefs with growth stories and commit to three daily practices—create content, connect with people, and engage the right community. Add consistent vision work, and your path to growth becomes not only possible, but inevitable.Key Highlights01:04 – Learn how zooming out and reflecting can reset focus and clarify priorities.03:24 – See why technology makes it easier than ever to create your own economy.05:19 – Discover the generational shift toward natural solutions and body intelligence.06:59 – Hear a communication strategy that starts with principles before labels.09:26 – Understand how algorithms amplify interests and attract more aligned people.10:37 – Adopt a mindset that seven figures is possible with systems, belief, and mentorship.11:36 – Audit your storylines and replace “it’s hard” narratives with growth-focused beliefs.18:50 – Explore vision casting and learn how to expand your vision for your team and patients.23:01 – Practice #1: Create content daily by documenting your life with consistency.24:56 – Practice #2: Reach out to at least five people daily to build stronger connections.26:44 – Practice #3: Surround yourself with the right people and engage with them every day. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast
Can a single clinic really break past the limits most owners assume are fixed? Dr. Josiah Fitzsimmons proves it’s possible. He went from coffee-shop networking and craft-fair booths to building one of the highest-revenue clinics in the profession. In this conversation, he shares how simple actions turn into momentum that compounds year after year.You’ll hear how structure, team, and data became his three breakthrough levers. From building an employee maturity model, to using financial reports as the first lens for every decision, to knowing the exact math behind CAC and payback periods, Dr. Josiah maps out the habits and numbers that drive scale. Whether you’re in launch, build, or scale season, his story shows what it takes to create a true business that grows with or without you.Key Highlights00:51 – Hear why Dr. Bobby calls Josiah’s growth proof that a single clinic can push toward eight figures.03:25 – Learn how an injury, curiosity, and visiting 50+ clinics shaped Josiah’s vision for launching.06:47 – Discover why “don’t take notes, write action steps” became his guiding principle for execution.09:26 – See how five to seven coffee shop meetings a day and $20 events fueled grassroots momentum.10:47 – Find out how 400 prepaid appointments were booked before opening the clinic doors.12:57 – Learn how two part-time hires, health talks, and sheer grit led to $1.2M in year one.16:46 – Understand the big shift from great systems to true structure with KPIs and accountability.18:50 – See how lifetime value grew by adding at-home protocols and supplements in a tight space.24:30 – Hear how buying a larger building unlocked new capacity and pushed revenue toward $7M.29:09 – Take in Josiah’s three biggest lessons: structure, team, and data as the drivers of scale.44:44 – Learn why financial data is the first lens, even before EHR or marketing numbers.50:00 – Apply the simple formula: 100 ÷ profit margin = your break-even ROI for marketing.53:54 – Discover why you should set your marketing budget as a percentage of goal revenue, not current revenue.55:43 – Get Josiah’s final flywheel: rhythms, team, and data creating compounding growth.59:02 – Hear his reminder that chiropractors are often called “miracle workers” and why business must match that product.1:01:07 – Wrap-up: $7M a year and climbing toward an eight-figure clinic with Lucro tools and vision. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast
How do you confidently start caring for kids without spending years in training? In this episode, Dr. Hayley and Dr. Brianna (Breezy) Maginness share how they built a thriving family-centered clinic where 60% of patients are children. They explain why fear holds so many chiropractors back and how their Remarkable Kids platform makes pediatric care practical with real-world exams, age-specific adjusting, and clear scripts for parent questions.You’ll learn how simple steps can turn uncertainty into certainty, why team training is just as important as clinical skill, and how to normalize family care so parents bring in their children with confidence. The goal is to create multi-generation loyalty and stronger long-term retention by helping more kids get the care they need.Key Highlights01:18 – Hear how a multi-doctor, family-focused clinic grew to a kids-first culture and steady referrals.03:06 – Learn why growing up in care shaped their certainty to see children from day one.04:57 – Discover the core barrier: fear of the unknown—and how to replace it with simple first steps.08:31 – See how “in-the-moment” support beats weekend courses for building real confidence fast.10:01 – Understand why pediatric cases create frequent “miracle moments” and lasting motivation.10:42 – Learn to normalize family care: suggest kid checks, then refer when specialized support is needed.13:59 – Get the three essentials for family growth: clinical skills, practice structure, and team training.15:01 – Use condition guides (ear infections, colic, reflux, tongue tie, constipation, toe walking, bedwetting) to know what to examine, schedule, and adjust.16:29 – Train the whole team with clear scripts so parents get consistent, confident answers about safety and expectations.21:59 – See how getting whole families under care compounds retention across generations.25:51 - Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ Learn More about the Remarkable Kids System: https://theremarkablepractice.com/rem-kids/ For more information about CLA Wealth please visit: https://insightcla.comTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast
From riding a pony to school in off-grid Santa Cruz to adjusting 149 people in a single day, Dr. Scott Sawyer’s journey shows how grit, conviction, and purpose can shape a lifetime of impact. He shares how one adjustment shifted his entire perspective, why philosophy keeps him inspired nearly three decades later, and how conviction builds trust and consistency with patients. You’ll also hear how he created a sanctuary where people choose health over symptom-chasing, how high-volume care can actually feel energizing, and why surrounding yourself with the right mentors, books, and community is the key to staying lit up for the long run.Key Highlights01:27 — Learn how a chance conversation and a back injury set Dr. Scott on a path to hands-on healing.03:24 — Discover why an off-grid childhood built self-reliance, purpose, and the drive to help others.05:02 — Hear how one neck adjustment changed everything and sparked a lifelong curiosity about healing.07:11 — Find out why lifelong learning and philosophy fuel conviction more than technique ever could.08:49 — See how real “character” is built through persistence and why it matters in serving people.11:22 — Explore the lessons from pioneers like Herbert Reaver and the joy of lifelong pursuit of knowledge.19:46 — Learn how to stay centered on purpose when patients push for quick fixes or symptom-chasing.23:06 — Discover how high-volume care can be energizing when you lead with flow and clarity.25:04 — Understand the value of mentors, books, and community in keeping your fire alive.28:28 — Walk away with a bigger vision for impact, from being engaged daily to leading people toward proactive health. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast
Hiring in a hurry costs more than it solves. Chiropractic Team Development Coach, Lori Morgan,  shares how teams transform when you slow down to find the right person, invest in real onboarding, and teach the “why” as much as the “how.” She maps out what great front-of-house support looks like in a busy clinic, why turnover is so expensive, and how to turn a role into a true career path. The through-line is purpose: when you hire for heart, train with intention, and paint a bigger vision, you create five-star experiences and a culture people want to stay in.Key Highlights01:23 – Why building a strong team is the foundation of sustainable growth.02:30 – How lived experience at the front desk shapes leadership and service.04:20 – The role of purpose and philosophy in keeping patients engaged for life.06:49 – How slowing down your hiring process leads to better long-term fits.09:12 – Why a 12-week onboarding plan prevents burnout and turnover.11:53 – What true capacity at the front desk looks like in high-volume care.12:19 – How multitasking with heart creates confidence and connection.17:11 – Why painting a clear career path helps you keep your best people.20:25 – How confident, educated CAs become trusted guides and referral magnets.22:48 – Why now is the best moment to lean into timeless health truths.26:23 – How consistent training refreshes seasoned team members and keeps standards high.28:22 – Why the right systems and coaching make it nearly impossible to fail.29:42 - Success Partner Dr. Adrian Dennewald, creator of the Denneroll, sits down with Dr. Oz for an engaging conversation about how this simple yet powerful tool is transforming patient care. He explains how the Denneroll helps correct spinal imbalances, improve posture, and enhance outcomes both inside and outside the clinic. You’ll hear how it works hand-in-hand with chiropractic adjustments, keeps patients actively involved in their own recovery, and delivers measurable benefits like improved range of motion, reduced muscle tension, and stronger long-term results. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ For more information about Denneroll please visit: https://www.denneroll.com/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast
You can feel the shift happening. People are searching for something more when it comes to health. Dr. Lona and Dr. Bobby dive into why now is the moment to share your philosophy with boldness and clarity, and how to make sure your entire team carries the same message forward.You’ll learn how to lock in your vision, define the values that drive decisions, and create a culture where growth is expected. Instead of trying to do it all yourself, discover how coaching, training, and faster skill-building will multiply your impact. By the end, you’ll see why your ceiling isn’t patient demand but  your team’s skillset, and you’ll have the tools to raise it.Key Highlights02:08 – Why the current demand for holistic health creates an open window of opportunity.03:27 – The shift from past generations’ priorities to today’s consumers investing for outcomes.05:26 – Handling rapid growth when 100–200 new patients arrive each month.06:13 – Embedding a clear health philosophy across every team member and touchpoint.08:23 – How an ADIO lens shapes life choices far beyond health decisions.11:01 – Using core values, mission, and vision to set the foundation for culture.13:13 – Why coaching and skill-building create speed and better results.14:36 – Hiring for alignment and why vision is something people catch, not learn.15:46 – Growing your team with training, immersion, and cross-discipline exposure.18:27 – Your true ceiling is your skillset. Master the fundamentals and apply them with focus.20:41 – Expanding your influence by exposing your team to philosophies that shaped your own life.22:05 – The call to go all in on your people and embrace being on the cutting edge.28:38 - Coach Oz chats with Success Partner, Dr. Andrew Powell of Better Balance Orthotics, who shares his journey from struggling with flat feet to pioneering orthotics that truly improve posture, balance, and overall patient outcomes. Discover how these innovative orthotics go beyond traditional solutions helping not just with foot pain but also with headaches, back issues, and fall prevention.Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ For more information about Better Balance please visit: https://betterbalanceorthotics.com/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/
Most students wait until graduation to think like a leader. These two didn’t. Air and Cory aren’t just chiropractic students, they’re already operating with the mindset of practice owners. In this episode, they share how joining the TRP student club gave them more than just tools. It also gave them vision, confidence, and a powerful community. You’ll hear how immersions helped them see what’s possible, why scripting gives them a competitive edge, and what it really means to step into leadership while still in school. Whether you plan to open or associate, their story shows how you can start building your future right now.Key Highlights01:42 – Two student leaders share why they chose chiropractic and how purpose plays into their journey.03:33 – How being part of the TRP student club has expanded their vision and leadership mindset.05:14 – The unexpected ripple effect TRP has had on other areas of their lives.06:49 – Why TRP clubs attract A-players—and how that’s transforming student life and beyond.08:17 – How immersions impacted their belief in themselves, their network, and their career path.10:14 – Why being in the room at immersions leads to real opportunities (and job offers).12:12 – For those planning to associate, TRP gives you a head start on confidence and scripts.14:05 – Practicing scripts as students gives you a serious advantage in clinic and post-grad life.15:48 – The system allows for any vision, any technique—and builds real-world readiness.17:14 – A call to action for students: Don’t wait. Reach out, show up, and start now.21:37- Dr. Kale is joined by Success Partner, Dr. Kendall Price, founder of Elevate Marketing and a practicing chiropractor who built his own million-dollar practice before helping others achieve similar success. With real-world experience and a focus on high-ROI, locally tailored marketing strategies, Dr. Price’s team goes beyond generating leads to build trust, increase show rates, and deliver measurable results. Recognized on the Inc. 5000 list, Elevate is a true partner in helping practices grow, thrive, and serve their communities. Resources MentionedFor more information about Elevate Marketing please visit: www.goelevatemarketing.comTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/
Marketing in chiropractic isn’t just about pain relief ads or technical jargon. It’s about transformation. In this conversation, Dr. Lona and TRP’s Chief Marketing Officer, Lauren Roberson, reveal how practices can shift their approach to meet post-COVID consumer behaviors. They discuss why outdated marketing tactics no longer convert, how to tap into aspirational identity-driven campaigns, and the importance of balancing farming and hunting strategies for sustainable growth. Lauren also explains why imperfect, authentic content outperforms polished campaigns and how practices can market beyond the first visit to nurture long-term referrals.Key Highlights00:58 – Common marketing mistakes practices make and why traditional tactics are no longer effective.02:54 – The shift from symptom-focused messaging to lifestyle-driven outcomes that inspire commitment.05:03 – How aspirational identity marketing connects emotionally and drives long-term patient investment.06:10 – Using purpose and mission to stay patient-centered rather than pain-centered in messaging.08:22 – Marketing beyond conversion: nurturing belief through milestones and early wins.11:16 – Why technique-focused promotion often fails to resonate with the broader audience.12:49 – Balancing farming and hunting in marketing efforts to sustain lead flow.15:25 – The biggest mindset gap between chiropractors and today’s digital consumer experience.16:48 – Why authenticity and “real” content build stronger trust than polished videos.18:36 – Marketing training available through TRP and how practices can get tailored strategy support.21:08 - Dr. Bobby is joined by Success Partner, Alan Poric from AP4 Wealth, a firm known for helping chiropractors take control of their finances. If you’ve ever put off dealing with insurance, superannuation, or retirement planning, this interview is a must-listen. Alan explains why getting your financial ducks in a row early is so important, and how AP4 Wealth creates solutions designed just for chiropractors. Discover practical tips on protecting your income, caring for your family, and building a secure financial future. Resources MentionedBook a Strategy Call with the TRP Marketing Team: https://go.oncehub.com/LRMRKTGFor more information about AP4 Wealth please visit: https://www.ap4wealth.com.au/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/
Dr. Lona sits down with Dr. Ryan Seaman, President of the Australian Spinal Research Foundation (ASRF), to discuss how giving back to the profession through leadership, research, and funding can transform not only chiropractic but your own growth as a practitioner. They explore the importance of clinically relevant research, how AI and technology are making data analysis faster and more cost-effective, and why every chiropractor contributing just a small daily amount could fuel breakthroughs for decades to come. This episode is a reminder that meaningful change starts with individuals choosing to step up and invest their time, skills, and resources to ensure the future of chiropractic stays strong and evidence-based.Key Highlights00:40 – Dr. Ryan shares his journey from civil engineering to chiropractic and giving nearly two decades of service to advancing the profession.02:15 – The value of leadership and personal growth gained from volunteering in professional organizations.03:10 – ASRF’s mission to fund clinically applicable, robust research to strengthen chiropractic’s scope and influence.04:54 – Long-term vision of establishing an international research facility dedicated to spinal research.06:43 – The foundation’s history and its role in uniting chiropractors to fund research since 1977.07:21 – Rising importance of pediatric research to protect and expand practice freedoms.09:56 – AI’s growing role in speeding up data analysis and shaping the future of chiropractic research.12:23 – How collective membership support could exponentially increase funding and impact globally.13:42 – The value of chiropractic education and coaching, which repays itself multiple times over in practice success.15:13 – How donating and supporting research can also strengthen personal and professional certainty in care recommendations.19:23 - Success Partner, Vanessa Lewis from Investorus sits down with Dr. Bobby to explain how their one-stop financial strategy firm helps chiropractors build real wealth. With services like money coaching, lending advice, property investment, and financial planning, they simplify the process through one dedicated strategist. Learn how you can save money, eliminate bad debt, and grow high-return portfolios without sacrificing time from your practice. Resources MentionedFor more information about Investorus please visit: www.investorus.com.auTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/
Most practices fail to grow not because they lack passion, but because they’re missing the right data. Dr. Lona is joined by Dr. Eric DeMartino to explore how tracking key metrics transforms how you serve patients, lead your team, and grow sustainably.Together, they break down the patient journey—from first call to long-term retention—and show how understanding where people drop off helps you stop guessing and start improving. Whether you’re solo or scaling, this episode gives you the mindset and tools to turn your vision into measurable success.Key Highlights02:22 – Why tracking metrics matters for identifying strengths and weaknesses in a business.04:10 – Breaking down the full client journey, from first contact to long-term commitment.06:51 – How surface-level stats can create false assumptions about where people drop off.08:33 – What mid-care drop-offs reveal about communication gaps and missed expectations.09:57 – Using objective data to guide conversations and remove emotion from team management.11:34 – The importance of tracking show rates and stick rates, not just initial appointments.13:30 – Setting clear benchmarks and understanding what good conversion actually looks like.14:58 – A real-world example where missing one metric led to stalled growth despite strong conversions.16:59 – Simple first steps to start collecting meaningful data, even without complex tools.19:28 – Reframing metrics as a way to improve service and impact, not just chase numbers.20:44 - Success Partner, Dr. Erik Kowalke, founder and CEO of SKED joins Dr. Chris to discuss how technology is transforming chiropractic care. Dr. Erik shares how SKED simplifies patient communication, reduces missed appointments, and helps practices increase their impact. Tune in to learn how SKED’s innovative solutions can streamline your operations and help spread the power of chiropractic further than ever before. Resources MentionedFor more information about SKED please visit: https://sked.life/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/
What happens when life throws a curveball taking you out of your practice, but your business depends on you? Dr. Oz shares how his practice not only survived but thrived during a personal crisis when he had to step away for weeks. Together with Dr. Lona, they unpack the hidden power of building a strong, well-trained team that can hold the fort when you’re not there. You’ll walk away inspired to invest in systems, define roles, and hire slow so your business stays resilient, no matter what life brings.Key Highlights02:05 – A personal story of navigating family upheaval alongside running a business.04:42 – The role of team strength in determining a business’s ability to handle an owner’s absence.06:27 – The journey and challenges involved in assembling and developing a high-performing team.08:06 – Early-stage hires and the impact of the right CA on daily practice flow.08:57 – The realities behind associate doctor relationships and why many struggle or fail.11:17 – The importance of systems that allow practices to function smoothly during emergencies.12:19 – Qualities like heart and commitment as foundations for team success over time.14:35 – The use of assessment tools like PDP testing to match people to the right roles.17:59 – A shift in mindset around seeing the team as more than staff—as essential partners.21:55 – The lasting value of investing in systems and training before they’re urgently needed.24:43 - Dr. Chris is joined by Success Partner, Dr. Jeff Langmaid of The Smart Chiropractor to discuss Patient Pilot, a reactivation tool designed to bring past patients back into care. The system sends short, personalized emails that match the voice of the practice, tracks engagement in real time, and builds smart recall lists for more efficient outreach. Discover why reactivation should be a core focus for any growth-minded chiropractor. Resources MentionedFor more information about The Smart Chiropractor please visit: https://thesmartchiropractor.com/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/
Join Dr. Lona and Dr. Bobby as they break down why the Day One examination is more than just clinical steps. It’s the moment you start building trust, demonstrating certainty, and creating a clear pathway for your patient to say yes. They reveal how slowing down, narrating findings, and using intentional touch can shift someone from uncertain to committed—sometimes before they even see their scans. You’ll hear how to use the exam to uncover “clues,” build curiosity, and lay the groundwork for a high-converting Day Two conversation.If your Day Two results feel hit or miss, it’s probably what you missed on Day One. This conversation shows you how to fix that.Key Highlights02:02 – Conversations during breaks and hallway moments often deliver the biggest takeaways.03:57 – A great Day One lays the foundation for a successful Day Two—don’t skip steps.05:31 – The hands-on exam can make or break the trust-building process—slow down and be intentional.06:54 – Don’t just collect data—communicate what you’re seeing and help patients understand.08:39 – Speak findings out loud to build curiosity, not fear, using live feedback during exams.10:20 – Build momentum with “dot collecting” before connecting the picture at the end of Day One.13:43 – The structure of your exam matters—each test builds value for the next.20:56 – Pre-framing Day Two and even costs on Day One leads to stronger Day Two conversions.24:06 – Authenticity, touch, structure, and honesty all build the trust needed for transformation.25:44 - Dr. Pete interviews Glen David of Davlen Design, a Success Partner known for transforming chiropractic clinics through optimized space and workflow. Glen shares how their family-run company has helped over 6,500 practices improve function, efficiency, and revenue. From designing new offices to reworking existing spaces, they help chiropractors reduce waste, boost productivity, and increase capacity—without expanding square footage. With deep experience and chiropractic-specific systems, Davlen Designs makes it easier for teams to serve more patients, save time, and grow sustainably.Resources MentionedFor more information about Davlen Design please visit: https://www.davlendesign.com/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/
Most people think Day 2 is where the magic happens but what if the real win happens earlier?Join us in this discussion on conversion mastery by diving deep into the often-overlooked Day 1 visit. You’ll hear why connection trumps scripting, how to uncover hidden objections early, and the subtle cues that set the tone for trust and long-term commitment. With practical tips and mindset shifts, this conversation unpacks how to build a Day 1 process that feels authentic and leads naturally to yes.Whether you're onboarding associates or refining your own approach, this episode gives you the clarity and tools to turn Day 1 into your most effective conversion strategy.Key Highlights01:04 – Lona shares RV mishaps and family time before jumping into the topic of conversion mastery.03:37 – Dr. Bobby explains that most people undervalue Day 1—but it’s actually where Day 2 is “won.”05:33 – Lona emphasizes authentic connection over agenda. Day 1 must be about listening and learning who they are.07:56 – They explain how trust builds at the speed of connection—through eye contact, tone, body language, and curiosity.10:58 – Using AI to free up connection: Bobby shares how not taking notes lets him truly be present with patients.11:57 – Discovery means being curious. Tone and facial expressions matter when asking questions—don’t gloss over symptoms.14:52 – If you’re unsure who’s going to convert by Day 2, you likely didn’t do Day 1 well enough. Handle obstacles early.18:14 – Dr. Bobby shows how to draw out objections on Day 1 (like money, spouse input, or time) and resolve them upstream.20:04 – The exam is your communication bridge. A well-done, visual, simple exam can nearly convert someone on the spot.24:30 – Ninja tip: Use “priming” at the end of Day 1 to set expectations for care plans and minimize Day 2 objections.28:19 - Dr. Chris sits down with Dr. Aaron Morris from Success Partner, Syntropy, to explore how their work is helping chiropractors elevate their adjusting skills. Learn how Syntropy seminars are transforming both new grads and seasoned practitioners by building confidence, preventing burnout, and driving better patient outcomes. Dr. Aaron shares they support continuous skill development which isn't optional for chiropractors who want to serve at the highest level. Resources MentionedFor more information about Syntropy please visit: https://www.syntropychirotraining.com/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/
You don’t need a huge space to make a massive impact—but you do need vision, trust, and commitment.Dr. Kale Matovich shares how he ran a thriving, high-volume office out of just 900 square feet before tearing it down to build a custom 10,000 square foot building. From working between  two tiny houses in subzero Canadian winters to navigating overwhelming permit challenges, Kale’s story is packed with lessons on grit, trust, and scaling from the inside out. If you’re questioning whether you have what it takes to grow, this conversation will remind you that it’s not about flash—it’s about foundation.Key Highlights01:16 – Kale shares his 25-year journey and how his second practice space was a converted 900 sq ft law office.02:22 – He reveals they were serving 700 weekly visits in that small space, made possible by optimized systems and strong team flow.05:07 – After the building began to fall apart, they transitioned into two even smaller homes while building a new facility.07:14 – Permitting and redesign delays nearly stopped the project. Kale describes putting “too many chips on the table” to back out.09:49 – He and Lona unpack what it means to “burn the boats” and fully commit when there’s no plan B.10:44 – Kale opens up about living with fear, trusting the process, and staying the course despite discomfort and uncertainty.11:25 – The end result: a 10,000 sq ft building, tenant income, and one of the best financial decisions of his life.12:15 – Advice for new docs: double down on base hits, train your team, and invest in the day-to-day basics.13:43 – Lona emphasizes that behind every big move is a foundation of discipline, heart, and quiet consistency.14:51 - Dr. Eric is joined by Success Partner, Jeff Van Kampen from Clinic Growth Accelerator (CGA), a company that helps chiropractic clinics attract and convert new patients with digital marketing. Jeff explains how CGA specializes in paid social media ads and lead qualification, sharing practical insights on tracking ROI and maximizing new patient appointments. They also discuss the future of digital marketing in chiropractic, including AI-driven nurture sequences and the importance of building trust online. Resources MentionedFor more information about Clinic Growth Accelerator please visit: https://growyourclinic.com/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/
Most people chase a vision that was never truly theirs—and wonder why they feel out of alignment.This episode is an invitation to revisit your vision from a deeper place. Dr. Sabrina Gya shares her transformation from externally driven goals to a life of embodied purpose. Through surrender, spiritual connection, and daily rituals, she redefined true wealth and leadership. You’ll hear what it really means to receive your vision, embody it, and allow your business to grow from that rooted authenticity.Key Highlights00:55 – Dr. Sabrina shares her story and belief that alignment with purpose is essential to avoid the “slow death” of disconnection.02:37 – She defines vision as rooted in frequency and being—not just planning—and says true success stems from authenticity.03:39 – Her early vision was ego-driven, focused on scale, but became more heart-centered over time through motherhood and faith.07:25 – Dr. Lona introduces the concept of surrender as a critical, ongoing part of connecting with a deeper vision.08:56 – Sabrina reflects on her former shyness and how she had to die to ego to become a bolder leader.11:28 – Surrender includes rejecting people-pleasing, grieving old versions of yourself, and choosing your identity daily.12:59 – The beauty of vision is that it continually evolves; it's never static, but grows as you do.13:58 – Sabrina explains that slowing down, reflection, and listening are essential parts of embodying your vision.17:40 – She shares the idea of “revisioning” your vision when it no longer aligns—and rituals that keep it alive and fresh.18:07 – The danger of adopting someone else’s vision is highlighted as a deep internal misalignment that can derail your growth. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/
Your best new clients might already be sitting in front of you. Are you asking the right questions to bring them in?Dr. Lona sits down with Dr. Chris Grier, a seasoned TRP coach and experienced practitioner, to explore how internal marketing can quietly become your most powerful growth tool. Instead of hoping for word-of-mouth, they walk through how to build processes that consistently turn trust into new business. From first calls to new patient visits, every step can become an opportunity to plant seeds that later grow into referrals. If you're looking to scale without shouting louder online, this is a refreshingly practical approach.Key Highlights02:05 - Learn how to shift from passive referrals to a reliable system that grows your business from within.03:16 - Understand the three types of internal referrals and when to use each to maximize results.05:10 - Discover how early conversations can be designed to plant referral seeds right from the first call.06:32 - Understand the difference between hunting and farming when it comes to marketing. 08:09 - Learn the best timing to ask for referrals and why early enthusiasm is your biggest advantage.09:00 - Get practical ideas for turning early care experiences into natural, low-pressure referral moments.09:29 - Understand how to build a referral culture that includes your whole team, not just one provider.12:27 - See how internal education can spark action when clients realize someone they love needs help.15:20 - Learn how to help clients connect the dots between their concerns and the solutions you offer.17:50 - Discover why consistency matters and how repeated asks can eventually lead to life-changing results.20:23 - Dr. Sebastian welcomes Success Partner, Dr. Tabor Smith of Spinal Hygiene to explore how spinal hygiene boosts patient engagement and long-term retention in chiropractic care. Dr. Tabor shares his journey in transforming patient education, leading to the spinal hygiene movement. Learn key strategies like the Better Results Faster workshop and the 21-day Spinal Hygiene Challenge to improve patient commitment and outcomes. Resources MentionedRegister Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/   For more information about Spinal Hygiene please visit: https://www.spinalhygieneproducts.comTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/
Dr. Kevin Day joins Dr. Lona to break down one of the most overlooked but impactful systems in any office: the Day 3 conversation. As a leader known for his clarity, structure, and passion for patient experience, Dr. Kevin explains how Day 3 sets the tone for long-term retention, team harmony, and sustainable scaling. Together they discuss why Day 3 is more than a check-in—it’s a powerful opportunity to align expectations, eliminate miscommunication, and shape lasting behavior. Key Highlights01:35 – The Day 3 concept is introduced as the foundation for expectations and agreements that benefit the patient, the provider, and the community.03:45 – Learn why most miscommunications and patient confusion stem from not setting clear behavioral guidelines early in care.05:43 – Discover how early patient training reduces long-term friction, especially as your volume grows and you want your time back.07:51 – Understand how proper boundaries prevent burnout and help scale the schedule without losing personal connection or results.11:18 – A step-by-step look at how to structure a Day 3 conversation including flow, behavior expectations, and the role of written documentation.13:21 – Learn how to separate clinical time from consults and why creating boundaries around appointments boosts patient satisfaction.14:18 – Tips for turning Day 3 into a referral opportunity through value alignment, vision sharing, and the right timing.15:05 – Why repetition is essential to create patient mastery and how to reinforce expectations through staff training and patient copies.16:26 – A reminder to stay accountable to the structure you create or risk undermining your authority and consistency.18:05 – Ideas to personalize your own Day 3 by identifying team stressors and patient behavior patterns that can be corrected early.21:43 - Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships. Resources MentionedRegister Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/  For more information about CLA Wealth please visit: https://insightcla.com/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/
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