DiscoverBuild Your Remarkable Practice for Chiropractors
Build Your Remarkable Practice for Chiropractors

Build Your Remarkable Practice for Chiropractors

Author: Dr. Bobby Ilijasevic and Dr. Lona Cook

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Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook.

Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story.

Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts.

Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!
141 Episodes
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What is Day Three in a chiropractic practice, and why does patient training matter? Dr. Lona and Dr. Andrew explain how a structured third visit can improve office flow, reduce patient confusion, and reinforce the expectations established during Days One and Two. They walk through the practical details of teaching patients how to check in, prepare for adjustments, follow their care schedule, and navigate office policies. They also discuss how small inefficiencies add up across a busy shift, why retraining established patients takes consistency, and how the entire team contributes to a successful Day Three. The goal isn't to add another complicated appointment. It's to invest time upfront so patients know what to do, feel comfortable in the practice, and can participate in their care with fewer interruptions.Key Highlights02:11 – A lesson from Yellowstone that changes the way you think about the work involved in patient training.03:31 – The seemingly insignificant details that can quietly disrupt the flow of a busy chiropractic practice.05:13 – Thirty seconds doesn't sound like much until you do the math across an entire shift.07:01 – The missing piece between a patient understanding their care plan and feeling completely comfortable in your office.09:55 – A look inside Dr. Lona's Day Three process and the roles each team member plays in setting patients up for success.13:42 – An often-overlooked opportunity during the office tour that can influence the culture of your practice.15:50 – The connection between patient confidence, office flow, and long-term commitment to care.19:04 – The challenge of changing established patient habits and a simple principle that makes those conversations easier.25:18 – A behind-the-scenes look at the details your team should have buttoned up before a patient's third visit.Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast  
What does it really mean to do your job as a chiropractor when a patient doesn't fit your usual approach? Dr. Lona and Dr. Andrew explore the responsibility of caring for people with complex needs, knowing when to adapt your techniques, and continuing to develop your clinical skills. Through experiences with patients who have significant health challenges, they discuss the difference between appropriate caution and allowing fear to make decisions for you. They also challenge practice owners to reconsider what patient volume and practice growth represent. Systems, processes, and clinical training should ultimately support one purpose: helping more people receive thoughtful, appropriate care. Sometimes doing your job means adjusting your usual approach, learning something new, or simply being willing to explore how you can help.Key Highlights01:36 – Why chiropractors need to separate clinical recommendations from assumptions about what a patient can afford.04:07 – An unexpected new patient inquiry that challenges the usual appointment schedule, examination process, and clinical approach.07:35 – Recognizing when your standard adjusting techniques are inappropriate and why a more individualized approach matters.10:17 – The distinction between healthy clinical caution and allowing fear to prevent you from exploring whether you can help.11:06 – Rethinking patient volume as a measure of how many people your practice has the capacity to serve.14:08 – Why being one of the few professionals able to provide a particular service comes with both responsibility and opportunity.17:40 – How difficult cases can reveal gaps in your clinical skills and motivate you to expand your training.20:00 – A long-term patient relationship that illustrates the importance of adapting care, respecting medical complexity, and being part of a broader care team.Resources MentionedLearn more about the TRP Remarkable Practice Immersion - Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast 
What makes a great Day Two report of findings, and how do you help patients understand the care you're recommending? Dr. Lona and Dr. Andrew explore why an effective Day Two conversation goes beyond following a script or explaining examination findings. They discuss how to connect care recommendations to the patient's goals, communicate in a way that fits the person sitting in front of you, and explain the frequency, duration, and purpose of care with confidence. From using relatable analogies to presenting a clear plan based on objective findings, they show why patients need more than information. They need to understand where they're going, why the recommended care matters, and what it will take to get there.Key Highlights02:00 – A different way to think about scripts that helps you learn the structure of a great Day Two without sounding robotic.04:06 – How the story you uncover on Day One becomes the foundation for connecting with patients and guiding the Day Two conversation.06:01 – Using what you know about a patient to explain care frequency in language that already makes sense to them.08:00 – Why recommending care one week at a time can leave patients without the information they need to make an educated decision.12:10 – The distinction between explaining what your care includes and helping patients understand the outcome they're actually working toward.14:30 – Recognizing when your report of findings needs more explanation and when continuing to talk may be working against you.16:11 – Rethinking the report of findings as an opportunity to help patients understand their options rather than simply trying to sell a care plan.20:04 – Why patient goals and objective examination findings both matter when creating recommendations you can confidently stand behind.24:07 - Expanding patient care doesn't have to mean moving away from chiropractic principles. Dr. Pete speaks with Dr. Caleb Braddock from Success Partner Genesis Back and Neck about integrating spinal decompression into existing practices. They explore how a partnership model with built-in marketing, patient management, and clinical protocols can help chiropractors serve patients with complex disc conditions while creating new opportunities for sustainable practice growth.Resources MentionedLearn more about the TRP Remarkable Practice Immersion - Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ For more information about Genesis Neck & Back, please visit: https://genesisback.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast  
What makes a great first chiropractic visit, and why does it matter so much for patient retention? Dr. Lona and Dr. Andrew explore how day one sets the foundation for trust, connection, and a long-term patient relationship. They discuss why understanding a patient's story matters more than rushing into education, how asking the right questions reveals what someone truly wants from care, and why listening often creates more value than talking. They also share a simple personalized video strategy to improve appointment attendance and a practical way to connect patient goals to the next steps in care. A strong day one is not about doing more. It is about making sure the patient feels heard, understood, and confident about coming back.Key Highlights02:00 – Why long-term patient relationships begin with the first interaction, not when someone agrees to a care plan.03:27 – A simple personal touch before the first appointment that can change how patients show up and connect with the practice.07:34 – Rethinking the purpose of day one as an opportunity to understand the patient's story before trying to shape their future.08:35 – One question that can reveal why a long-standing problem has finally become important enough for someone to seek care.11:05 – Recognizing how differently patients arrive at your practice and why the same conversation will not work for everyone.13:29 – The difference between following a day-one script and knowing how to adapt the conversation to the person sitting in front of you.16:10 – What your day-one to day-two show rate may be telling you about whether patients feel genuinely heard and cared for.17:00 – A closer look at how much talking versus listening happens during the first visit and what that reveals about your approach.19:00 – A familiar navigation analogy that can help patients identify where they are, where they want to go, and why a plan matters.22:07 - Families facing children's learning, behavioral, and social challenges are looking for answers and support. Dr. Pete speaks with Dr. Amy Spoelstra from Success Partner Focus Academy about specialized chiropractic training and the Brain Blossom Program. They explore how a structured, brain-based approach helps chiropractors better understand developmental challenges, support families with greater confidence, and expand their reach while keeping chiropractic at the foundation of care.Resources MentionedLearn more about the TRP Remarkable Practice Immersion - Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ For more information about Focus Academy please visit: https://gofocusacademy.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast  
How do you grow a chiropractic practice without losing the thing that made you want to become a chiropractor in the first place? Dr. Lona and Dr. Andrew challenge practice owners to keep the adjustment at the center as the practice gets busier, adds services, or begins to scale. They explore why seeing more people requires developing capacity, communicating chiropractic more clearly, and knowing when to stop talking and let the adjustment do the work. They also look at how additional services can support care without confusing patients about what the practice actually does. When chiropractors become more certain about the value of the adjustment and better at explaining it in language patients understand, getting busier becomes less about volume and more about increasing the number of people they can meaningfully serve.Key Highlights01:00 – Why scaling your practice does not have to mean taking your hands off patients or giving up the part of practice you actually love.04:31 – The advice that helped one chiropractor move beyond 200 visits a week by reconsidering what actually needed to happen at the adjusting table.08:00 – Questioning whether there is really a lack of demand for chiropractic or whether people simply do not understand what chiropractic offers.10:29 – Keeping the adjustment as the centerpiece even when your practice offers other services that can support patient care.13:13 – What can happen when uncertainty about growing the chiropractic side of the practice leads owners to keep adding other things.17:00 – Why exercises, supplementation, and other supportive services need to remain clear about the role they play alongside the adjustment.20:04 – The opportunity chiropractors may be missing while the rest of the health and wellness world talks about nervous system regulation.25:37 – Why building a busier practice depends less on constantly replacing patients and more on adjusting well and helping people understand why care continues.Resources MentionedLearn more about the TRP Remarkable Practice Immersion - Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast  
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