LaunchPod | Product Management Podcast

How is Optimizely reshaping experimentation with AI? Cory Liebgott, VP of Product at Optimizely, joins LaunchPod to share how her team is using AI into both customer-facing solutions and their own product workflows. Cory shares how her team: Uses Copilot and Claude for everything from PRD writing and meeting recaps to translating technical language into accessible insights Developed OptiGPT, an internal AI assistant that surfaces customer data, product knowledge, and HR policies in seconds Built a customer-facing AI query tool that also became a surprise hit internally for measuring customer health and engagement Encourages a culture of experimentation where PMs demo and share AI tools, turning emergent use cases into productivity boosts across teams Links LinkedIn: https://www.linkedin.com/in/cliebgott/ Optimizely: https://www.optimizely.com/ Chapters 00:38 Exploring AI tools as a team 01:43 Real-world AI productivity wins 03:16 Inside OptiGPT: Optimizely’s AI assistant 04:08 Using AI for research and prototyping 05:10 When AI surprises: Emergent capabilities 06:22 Lessons learned: Sharing and experimenting Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Cory Liebgott.

Today, we’re joined by Michael Krafft, CPO at FoundersCard, a membership community for entrepreneurs and executives offering exclusive perks and VIP treatment. Previously, Michael worked in investment banking, led product teams at American Express, and played a key role in turning around Alight, an HR-tech firm, ahead of its IPO. In this episode, we discuss: How Michael uses AI to be a 1-person Product team at a profitable startup with more than 250K members His AI-driven discovery engine that automates interviews, segments users, and turns feedback into roadmap-shaping insights Why working as both a leader and IC lets him move from idea to prototype to product in record time with tools like V-Zero and Lovable The simple test that boosted paid conversions by 50%—and how he runs growth experiments far beyond his team’s size Links LinkedIn: https://www.linkedin.com/in/michael-krafft/ FoundersCard: https://founderscard.com/ Chapters 00:00 Intro 03:04 How AI Drove Down CAC and Fueled Growth 06:06 Using AI to Analyze Customer Interviews 09:10 Turning Feedback Into Roadmap Insights 12:13 AI-Powered Discovery Engine for PMs 15:17 One-Person Product Team With AI Tools 18:20 Scaling Insights Beyond Human Bandwidth 21:23 Automating PRDs With AI 24:25 From Idea to Prototype in an Afternoon 27:28 Running Growth Experiments With AI 30:31 Conversions, Retention, and AI Testing 33:33 Customer Insights That Shape the Roadmap 36:36 Paid Conversion Boosts With AI 39:37 Final Takeaways for Product Leaders Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Michael Krafft.

Unlock the future of product management with AI. In this episode of LaunchPod, we dive into the top 4 AI workflows every product manager needs, from automating user research to building smarter prototypes and running faster experiments. Hear real stories from product leaders who are already using AI to: *Turn hours of customer interviews into actionable insights *Prototype and test new features in record time *Automate PRDs and documentation without losing quality *Drive data-backed decisions that accelerate growth Chapters 00:00 Why AI is changing product management 00:30 Avoiding missteps with AI-powered customer insights 02:00 Prototyping and testing faster with AI tools 04:00 Automating PRDs and product documentation 06:30 Using AI for smarter data analysis and decision making 09:00 Balancing AI with product intuition and strategy 11:00 The future of AI in product workflows Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guests: Derek Pharr, Neha Monga, Roman Gun, and Sierra Hahn-Ventrell.

How is Optimizely reshaping experimentation with AI? Cory Liebgott, VP of Product at Optimizely, joins LaunchPod to share how her team is building agentic AI tools that put customer trust at the center. Cory shares how her team: Pivoted away from risky benchmarking AI to focus on agentic AI tailored to each customer’s brand and data Launched Opal, Optimizely’s AI suite built on Google Gemini, with strict governance to keep customer data secure Developed experimentation agents that suggest test ideas, run experiments, and summarize results Built internal AI tools like OptiGPT to streamline workflows, from PRDs to customer research, boosting productivity across teams Links LinkedIn: https://www.linkedin.com/in/cliebgott/ Optimizely: https://www.optimizely.com/ Chapters 00:00 Introduction 01:52 Implementing Agentic AI at Optimizely 04:58 The Importance of Customer Feedback 06:27 Using AI Tools Internally at Optimizely 15:30 DocuSign and the Squeaky Wheel Problem 30:36 Conclusion Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Cory Liebgott.

How is AI changing the game for sports betting? Marty Styles, VP of Product at Pro Football Focus (PFF), visits LaunchPod to share how his team is bringing pro-grade football analytics, trusted by every NFL team, to everyday bettors. Marty shares how his team: Built Key Insights, an AI-powered feature that simplifies 200+ data points per play into actionable betting takeaways Designed the Player Prop Tool, which combines PFF’s grades with market odds to reveal hidden betting edges Used Play Finder and AI-driven film study to transform raw data into instant, searchable insights Positioned PFF as the “Bloomberg Terminal of sports betting”, giving bettors the same edge NFL teams rely on Links LinkedIn: https://www.linkedin.com/in/marty-styles/ PFF: https://www.pff.com/ Chapters 00:00 Introduction 01:46 The Value of PFF's Data 02:14 Transitioning from B2B to B2C 03:17 Understanding the Sports Betting Market 04:38 The Role of AI in PFF's Products 09:00 Simplifying Complex Data for Consumers 10:32 Key Insights and AI Integration 14:20 Ensuring Accuracy and Trust in AI Outputs 17:20 Introducing the Player Prop Tool 19:36 Targeting Intermediate Bettors 22:12 Product Marketing Strategy 25:53 AI and Data Analysis in Betting 29:32 Future of AI in Sports Analytics 33:23 Conclusion Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Marty Styles.

How do you decide what to build when growth is flattening and you're facing intense competition from free products? When Aleks Bass joined Typeform as Chief Product Officer, she was faced with this exact challenge. In this repeat episode, we cover: * The "Feature Constellation" Concept: How combining features can unlock exponential customer value and willingness to pay. * Prioritization at Scale: How Typeform used a MaxDiff survey to rank 86 features and find a 75% overlap in what all their user segments wanted. * Research-Driven Strategy: The step-by-step process for turning deep customer insights into a clear, actionable product roadmap that aligns the entire company. * Identifying Your True ICP: How the research revealed three distinct customer groups and helped Typeform prioritize marketers, who had bigger budgets and a higher willingness to pay for less mature features. * Balancing Data and Intuition: Why deep domain expertise is a product manager's superpower and how to use research to bolster, not replace, your gut instinct. Find part two of this episode here: https://youtu.be/iNHArB4q2TU Links LinkedIn: https://www.linkedin.com/in/aleksbass/ Typeform: https://www.typeform.com/ Resources How To Say "Not Yet" To Enterprise | Deepti Mendiratta, VP Of Products (HungerRush) | LaunchPod: https://youtu.be/WHapWGbuS0Q Chapters 00:00 How Combining Features Creates 10x Value 02:26 The Challenge: Flattening Growth & Hyper-Competition at Typeform 04:45 The Danger of "Incrementalization" in a Horizontal Product 07:50 Reigniting Growth with a Customer-Centric Strategy 11:50 The Research Plan: How to Figure Out What to Build, Fast 15:15 The Methodology: Using a MaxDiff Survey to Prioritize 86 Features 19:00 Surprising Discovery: 75% of Features Were Wanted by Everyone 24:30 Why Feature Maturity Matters for Different Personas 33:35 Unlocking Exponential Value with "Feature Constellations" 34:30 Case Study: Why "Video Answers" + "AI Analysis" is a 10x Combination 38:30 How to Use Research to Drive Company-Wide Alignment Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Aleks Bass.

On today’s episode of LaunchPod AI, we’re talking with Joel Polanco, Senior Hardware Product Manager at Intel’s Edge Computing Group. He’s led dozens of enterprise AI edge deployments and knows exactly what it takes to run AI models locally at scale. In this episode, we discuss: Why AI at the edge will cause a whole new wave of disruption across multiple industries Why moving AI to the edge slashes costs and levels up customer experience And real-world examples of edge AI deployments Joel has seen - from IT assistants to agents that restock store shelves from a single photo Links LinkedIn: https://www.linkedin.com/in/jpolanco/ Intel: https://www.intel.com/content/www/us/en/homepage.html Joel's PM articles on the LogRocket blog: https://blog.logrocket.com/author/joelpolanco/ Chapters 00:00 Introduction 03:32 Retail Applications of Edge AI 04:57 Cost and Implementation Considerations 06:18 Real-World Use Cases and Challenges 12:00 Future of AI and Edge Computing 30:42 Practical Advice for Product Executives 33:46 Conclusion Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Joel Polanco.

How did an AI agent help 4x the productivity of collections teams? Dave Ruda, VP of Product at Billtrust, visits LaunchPod to share how his team built a collections AI that transformed drudgery work into high-impact outcomes. Dave shares how his team: * Reduced average email handling time from 8 minutes to just 2.5 minutes * Built an AI agent that categorizes and prioritizes collector workflows to maximize efficiency * Designed a “human in the loop” system to ensure trust, personalization, and better customer outcomes * Developed a learning loop that adapts to each collector’s voice and scales across email and voice channels Links LinkedIn: https://www.linkedin.com/in/druda/ Billtrust: https://www.billtrust.com/ Chapters 00:00 Introduction 03:18 Billtrust's AI Journey 05:10 "Human in the Loop" 06:22 Billtrust's FinTech Solutions 09:54 Challenges in Collections 13:04 Agentic Email Functionality and Automating Email Processing 17:19 Building a Learning Loop To Better Understand Customers 19:05 Empowering Product Managers With AI 24:33 AI Governance and Future Prospects 27:39 Concluding Thoughts and Future Plans Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Dave Ruda.

Why is AI adoption so hard inside companies? Derek Pharr, CPO at Sporcle, joins LaunchPod to reveal the 3 biggest barriers to AI adoption and how he helped his team overcome them. In this episode, you’ll learn how Sporcle: The 3 biggest barriers to AI adoption and how Derek addressed them How Sporcle built a “content intern” with Claude Projects to augment trivia writers and improve user engagement How Derek prototyped, tested, and rejected a doomed product idea in under an hour Links LinkedIn: https://www.linkedin.com/in/derekpharr/ Sporcle: https://www.sporcle.com/ Resources How Lattice’s PM team built an AI Slack “Intern” | Neha Monga, CPO (Ex-Lattice) | LaunchPod: https://stories.logrocket.com/p/how-lattices-pm-team-built-an-ai Chapters 00:00 Intro 03:17 The 3 Biggest Barriers to AI Adoption 06:35 Building a “Content Intern” with Claude Projects 15:08 Scaling Trivia Creation Without Losing Quality 25:34 Prototyping and Killing a Doomed Idea in Under an Hour 34:15 Lessons for Product Leaders on AI Adoption Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Derek Pharr.

Today, we’re talking with Zach Heller, VP of Product at Penn Foster Group. In this episode, we discuss: How Penn Foster plans to literally “fill a stadium” with 150,000 graduates by 2029—doubling completion rates to do it Why they shifted focus from acquisition to graduation—and how that’s now driving over 50% of enrollments through word-of-mouth How AI-powered learning tools boosted course completions by 25% in just one year, setting a new record for outcomes Links LinkedIn: https://www.linkedin.com/in/ztheller/ Resources The Hidden Cost of 0.1% Churn | Ken Houseman, VP of Product (Zuora): https://youtu.be/-wDVkPUK104 Chapters 00:00 Doubling Completion Rates & Graduation Goals 02:04 Filling a Stadium: The 150K Graduate Vision 04:09 Fixing the Funnel: Retention Over Acquisition 06:14 Experimentation That Doubled Completion 08:17 B2B vs B2C: Why Completion Rates Drive Revenue 10:19 Word of Mouth as a Growth Engine 12:21 Fail Fast, Learn Faster: Experimentation Mindset 14:24 AI-Powered Learning: Writing Coach Breakthrough 18:00 Human + AI: Scaling Student Support 20:34 Product-Led Growth in EdTech 24:37 Economic Mobility Through Education 26:41 Looking Ahead: Scaling to 150K by 2029 36:56 Final Takeaways: Experimentation at Scale Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Zach Heller.

Today on LaunchPod, we’re talking with Bret Tushaus, VP of Product at Deltek. In this episode, we discuss: How Deltek built Dela—an AI agent framework powering everything from smart summaries to autonomous accounting Why AI is rewriting the role of Product Management, and what leaders need to know now And how Bret’s team leveled up their AI skills fast — with short, high-impact sprints focused on real tools and real problems Links LinkedIn: https://www.linkedin.com/in/bret-tushaus-b959b56/ Deltek: https://www.deltek.com/en Chapters 00:00 Introduction to AI in Product Management 01:06 Building AI-Powered Solutions at Deltek 03:05 Smart Summaries and Predictive Analytics 08:24 Intelligent Exploration and Conversational Interfaces 17:39 The Future of AI Agents 22:14 Getting Started with AI in Your Team 26:52 Final Thoughts Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Bret Tushaus.

Today, we’re talking with Prittam Bagani, VP of Product Management at Chargebee, where they have insight into how over 10,000 customers are optimizing their pricing models. In this episode, we discuss: How AI is forcing companies to rethink pricing - and why usage-, outcome-, and agent-based models are the future Why OpenAI made over 100 pricing changes in a single year and what you can learn about agile pricing experimentation from it And how to build the necessary technical and product infrastructure to test pricing models in real-time across millions of users Links LinkedIn: https://www.linkedin.com/in/pbagani/ Chargebee: https://www.chargebee.com/ Chapters 00:00 Introduction 02:25 Pricing Models in the AI Age 06:28 Challenges and Best Practices in Outcome-Based Pricing 18:37 Technical Complexities and Real-Time Pricing Adjustments 22:01 The Power of Timely Upgrades 23:07 Hybrid Pricing Models: The Future 24:57 Complexities in Sales-Led Growth 28:10 Unit Economics and Usage-Based Pricing Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Prittam Bagani.

On today’s episode of LaunchPod AI, we’re talking with Neha Monga, former Head of Product at Lattice and has led product teams at Meta, Amazon, Expedia, and more In this episode, we discuss: The AI workflows that are table stakes for PMs now—and how to adopt them so you don’t fall behind How Neha’s team used Figma Make + Claude to spin up high-fidelity prototypes, gather customer feedback fast, and slash validation time with design and engineering And the PM “intern” they built inside Slack to instantly surface insights from their massive customer feedback library Links LinkedIn: https://www.linkedin.com/in/nehamo/ Email: mailto:neha.mo@gmail.com/ Website: https://intro.co/NehaMonga Tools ChatGPT: https://chatgpt.com/ Gemini: https://gemini.google.com/ NotebookLM: https://notebooklm.google.com/ Zoom AI: https://www.zoom.com/en/products/ai-assistant/ Granola: https://www.granola.ai/ Clark: https://www.superblocks.com/clark Cursor: https://cursor.com/en Chapters 00:00 Intro 01:31 The Rapid Evolution of AI 02:38 Essential AI Tools for Product Managers 04:04 Choosing the Right AI Tool Stack 05:07 Challenges and Solutions in AI Integration 11:09 Prototyping and AI in Product Development 17:00 The Future of AI in Product Management 19:16 Building Custom AI Solutions 27:20 Conclusion Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Neha Monga.

Today on LaunchPod, we’re talking with Ken Houseman, VP of Product at Zuora. In this episode, we discuss: Why even a 0.1% increase in churn can cause huge losses, and how to turn retention into a growth engine How Zuora made payments so valuable that customers want to pay more - boosting revenue, margins, and customer retention And how Ken used AI to slash prototyping time and unlock faster, smarter product development Links LinkedIn: https://www.linkedin.com/in/ken-houseman/ Zuora: https://www.zuora.com/ Resources Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It, by Tien Tzuo: https://www.amazon.com/Subscribed-Subscription-Model-Companys-Future/dp/0525536469 Chapters 00:00 Introduction 01:14 Ken Houseman's Experience 02:45 The Role of Retention in Growth 06:38 Zuora's Approach to Subscription Billing and Payments 10:28 Enhancing Payment Processing with AI 30:57 The Future of AI in Product Management 38:03 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Ken Houseman.

Today on LaunchPod AI, we’re talking with Sierra Hahn-Ventrell, Director of Product Management at Apartment List. In this episode, we discuss how they: Analyze customer interviews with ChatGPT, even uncovering a missed insight that led to a full product strategy reset Built an AI Slack bot to flag issues in a new customer-facing tool before they become big problems And transformed sales enablement and automated documentation using NotebookLM and Claude Links LinkedIn: https://www.linkedin.com/in/shahnventrell/ Apartment List: https://www.apartmentlist.com/ Tools ChatGPT: https://chatgpt.com/ Gemini: https://gemini.google.com/ Claude: https://claude.ai/ NotebookLM: https://notebooklm.google.com/ Storylane: https://www.storylane.io/ Chapters 00:00 Introduction 02:47 AI Slack Bot for Property Management 03:59 Hackathon Project and Implementation 07:20 Challenges and Solutions in AI Integration 10:19 NotebookLM for Sales Enablement 13:10 AI in Product Strategy and Market Fit 16:52 Pushing AI to Its Limits 17:44 Using ChatGPT for Product Strategy 18:36 Guiding AI for Accurate Market Analysis 20:53 Leveraging Gong and AI for Sales Insights 24:40 Automating Documentation with AI 26:41 Balancing Innovation and Control in AI Adoption 31:36 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Sierra Hahn-Ventrell.

Today, we’re talking with Charlie Kaplan, VP of Product at Audiomack about Product Market Fit and how to tell if you’ve got it or not In this episode, we discuss: How he drove 50x user growth at Cymbal, and why that still didn’t matter because they lacked strong fit The story of how he launched Audiomack’s product org and scaled to 42M MAUs, on the back of strong product market fit How he transformed failed features into new revenue streams—helping Audiomack grow into a platform big enough to host Taylor Swift, Kendrick Lamar, and more Links LinkedIn: https://www.linkedin.com/in/charliekaplan/ Audiomack: https://audiomack.com/ Resources The Lean Startup, by Eric Rise: https://theleanstartup.com/ Chapters 00:00 Introduction 05:23 The Rise and Fall of Cymbal 13:12 Lessons Learned and the Birth of Audio Mac 16:54 Finding Product Market Fit at Audio Mac 28:40 Innovative Growth Strategies and Experiments 35:11 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Charlie Kaplan.

Today, we’re talking with Lanie Schenkelberg, former product manager and current VP of Product Marketing at Inovalon. In this episode, we discuss: The 4 essential elements of compelling product storytelling How to spot weak messaging - and what strong positioning really looks like How Lanie’s team led a storytelling overhaul that contributed to Inovalon’s growth Links LinkedIn: https://www.linkedin.com/in/laineschenkelberg/ Inovalon: https://www.inovalon.com/ Resources Make it Punchy, By Emma Stratton: https://punchy.co/make-it-punchy-book/ Obviously Awesome Positioning, April Dunford: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005 Chapters 00:00 Intro 01:48 The Importance of Messaging and Storytelling in Product 03:01 How to go from Product Management to Marketing 06:10 Understanding the Customer's Big Win 12:45 The Hero Story Format 15:12 The Role of Positioning and Differentiation in Product Marketing 21:23 How Lanie Scaled Positioning at Inovalon 31:29 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Lanie Schenkelberg.

Today, we’re talking with Dr. Deepti Mehtani, VP of Clinical and AI Solutions at NextGen Healthcare. In this episode, we discuss: How Dr. Mehtani’s team proved AI can be trusted with sensitive medical data - So why are you avoiding it in your own product? The key lessons behind NextGen’s AI that turns doctor-patient conversations into medical-grade, accurate, structured data And how Deepti and her team won over skeptical doctors and turned them into AI champions - saving them hours per day in the process Links LinkedIn: https://www.linkedin.com/in/drdeeptimehtani/ NextGen Healthcare: https://www.nextgen.com/ Resources Spotlight Interview: https://blog.logrocket.com/product-management/leader-spotlight-deepti-mehtani/ How To Say "Not Yet" To Enterprise | Deepti Mendiratta, VP Of Products (HungerRush) | LaunchPod: https://youtu.be/WHapWGbuS0Q Chapters 00:00 Intro 01:04 From Medicine to Tech 03:41 NextGen Healthcare Overview 04:54 AI Solutions for Clinicians 09:17 Patient Summaries and Ambient Assist 18:46 Building Trust in AI 21:12 Data Privacy and Security 27:51 Improving Patient Access 33:10 Cross-Industry Insights 34:56 Conclusion Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Deepti Mehtani.

Today, our guest is Michael Park, VP of Product and Project Management at Buffini and Company. In this episode, Jeff talks to Michael about: His six lessons from scaling product from zero to $25M ARR The nuance that comes with the “founder mode” discussion And what a self-imposed sabbatical taught Michael about product leadership. Links LinkedIn: https://www.linkedin.com/in/gotothepark/ Resources Spotlight Interview: https://blog.logrocket.com/product-management/leader-spotlight-michael-park/ Chapters 00:00 Introduction 02:58 The Burden of Digital Inventory and Tech Debt 06:17 The Importance of Focus and Time Management in Product Development 06:48 Challenges and Realities of Product Management Practices 07:37 Michael Park's Sabbatical and Reflections on Product Leadership 13:37 The Value of Consistency and Fundamentals in Product Management 18:25 Hiring for Cultural Fit and Communicating Company Goals 20:47 Transitioning from Founder to Product Leader 27:22 The Role of a Product Leader in Scaling a Business 28:43 The Importance of Founder Involvement 30:45 Balancing Founder Mode and Professional Management 36:19 The Parent-Child Analogy in Business Leadership 41:53 The Debate on Roadmaps: Rigid vs. Squishy 46:32 Product Evangelism and Cross-Functional Collaboration 50:18 Conclusion and Final Thoughts Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Michael Park.

We're excited to kick off a new show focusing on the real-world AI applications that product teams are using to become faster, more efficient, and smarter. Jeff has been traveling across the country meeting product leaders, and he keeps having the same conversation: every product person wants to know how their peers are using AI in their teams and their workflows. So we’re bringing you those conversations about how your peers are using AI in their day-to-day to move faster and more efficiently than ever before. In our first episode, we’re welcoming back Roman Gun, VP of Product at Zeta Global. In this episode, we talk about: The prompting and workflow orchestrations Roman created to automate writing PRDs, one of the most disliked tasks of product managers, and how he has made them into living, breathing documents that initiate collaboration The AI communities and platforms he uses, including Reddit and Discord, to stay ahead, learn new tricks, and gain early access to the best new tools And Magic...not actual magic, but we have a little fun with Roman’s side-project centered around Magic: The Gathering, and how he built tools to prototype new decks and beat players with far more experience Links LinkedIn: https://www.linkedin.com/in/romangun/ Zeta Global: https://zetaglobal.com/ Resources Real-world AI products with Roman Gun, VP of Product: https://www.youtube.com/watch?v=B7syxCetzHU Leader Spotlight: Right-sizing processes, with Roman Gun: https://blog.logrocket.com/product-management/leader-spotlight-roman-gun/ Inside Gemini 2.5 | Logan Kilpatrick | PodRocket: https://youtu.be/2LGKwf2xH7g Tools OpenAI: https://openai.com/ Gemini: https://gemini.google.com/ Claude: https://claude.ai/ Figma: https://www.figma.com/ Coda: https://coda.io/ Notebook LM Discorder: https://support.google.com/notebooklm/answer/16268096?hl=en&co=GENIE.Platform%3DDesktop Cursor: https://www.cursor.com/ Windsurf: https://windsurf.com/ Loveable: https://lovable.dev/ ChatGPT: https://chatgpt.com/ Chapters 00:25 AI in Action 01:27 Real-World AI Applications 02:41 Community and AI Learning 06:12 Automating PRDs with AI 11:51 Training AI for Better Outputs 14:48 Prototyping with AI Tools 16:03 Generating Baseline Code with AI Tools 16:17 The Power of Prototyping and User Feedback 16:36 Accelerating the Creative Process 18:18 Magic: The Gathering and AI Deck Building 19:28 Challenges and Innovations in AI Deck Building 21:35 Learning and Applying AI in Real Life 25:30 The Future of Junior Roles in Tech 30:21 Final Thoughts and Encouragement Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Roman Gun.