Strong Talk

In this episode, I cover the biggest mistakes coaches make in their own training, such as training like a bodybuilder, not prioritising the right things, and why consistently trying to "optimise" is a bad idea. And then more importantly, what you can do to fix it.     And if you want more help building a brand, improving your coaching, and growing your business, you can join The Strong Coaching Academy to become a better coach and build a better business.   My Instagram is Matt_Physiquecollective    Check out the Strong Coaching Academy HERE

In this episode, I break down how coaches can simplify the entire process by understanding their audience. What they struggle with, what they care about, and what they want to learn. I cover the three types of content every coach should be using (engagement, education, social proof), why documenting your journey beats trying to constantly come up with ideas, and how to build a structure that makes content creation easier I also share how I personally evaluate content, why likes and views don’t matter as much as you think, and the reason authenticity will always outperform trying to go viral. If you want a clearer social media strategy, better ideas, and a way to grow your online presence without spending hours a day creating content, this episode is for you. And if you want more help building a brand, improving your coaching, and growing your business, you can join The Strong Coaching Academy to become a better coach and build a better business.   My Instagram is Matt_Physiquecollective    Check out the Strong Coaching Academy HERE

In this episode, I go over my experience with coaching burnout, what it is and how I ended up having a panic attack in the gym.   I talk through why it happens, the negative implications it can have for us coaches, and most importantly, how we can put things in place to deal with it.  Given how this is such a huge factor affecting myself and other coaches, I think this is a must-listen for anyone in the coaching game.   My Instagram is Matt_Physiquecollective    Check out the Strong Coaching Academy HERE

Summary In this episode, I break down how I built — and still run — a successful coaching business with minimal expenses. I talk about why keeping your operating costs low matters so much, and how you can still deliver a high-quality service without overspending on things that "the internet" tells you that you need. I share the tools, resources, and approaches I’ve personally used — from affordable education and simple setups for content creation, to free systems that keep things running smoothly. The goal is to help you build a profitable, scalable coaching business without wasting money on things that don’t help you do that.   My Instagram is Matt-Physiquecollective    Check out the Strong Coaching Academy HERE

In this episode, I share a personal and professional update — including my recent move and what's been happening in my business. I dive into the topic of coaching confidence — specifically, finding the balance between overconfidence and self-doubt. I talk about the real, practical ways coaches can build genuine confidence through experience, reflection, and consistent action.    Hope you guys take a ton away from this one   IG - matt_physiquecollective

In this episode I cover if you should have PEDs higher in prep vs off-season, how to go about content creation, how I deal with imposter syndrome and much more   For more information about the Strong Coaching Academy, my 1-1 coaching or the free resources, check out my Instagram.  www.instagram.com/matt_physiquecollective.

In this episode, I talk through some principles we want to put in place with our clients to get the most out of their programming.  From ensuring that we are actually working towards their goals, not ours as coaches, to ensuring the model of progression we use is a good one. I'm confident that if you put all these elements in place, then your clients will get a ton more out of their programming and their results For more information about the Strong Coaching Academy, my 1-1 coaching or the free resources, check out my Instagram.  www.instagram.com/matt_physiquecollective.  

In today's episode, I walk you through the steps to increase client retention, which I use and teach to my mentees.   If you can implement at least some of these, you'll see significant improvements in client retention, which will allow you to build a better, bigger business.   Hope you take a lot of value from this one!   Thanks, Matt   Instagram - www.instagram.com/matt_physiquecollective. Strong Coaching Academy - Click here to join

In today's episode, I go over how to sell without being salesy, the value of being product-led & how being a good coach is the best sales tool you have.   Hope you take a lot of value from this one!   Thanks, Matt

Todays episode I answer listener questions about the state of the industry, how to build a business with limited resources & how to be productive when out of routine.   Hope you take a lot of value from this one!   Thanks, Matt

Today, I'll explore the issues we coaches typically encounter with physique development and the many mistakes I've made over the years.   And the solutions that allow me to make physique progress alongside coaching 100+ clients & running 3 successful businesses   If there's anything you'd like to see me dive into in a future episode, hit me up at Matt_Physiquecollective on IG.   Thanks, Matt

Hi guys, back after a little break and with a solo episode today.  I'll be putting more of these out to give you guys the skills, knowledge and understanding of how to grow your coaching businesses.   Today I am doing a bit of a deep dive into time management & some considerations that we want to be making as coaches.  Especially when it comes to maximising our efficiency alongside living a life that isn't just working 24/7.   If you like/love/hate this style, please let me know at matt_physiquecollective on Instagram.   Thanks,Matt

In this episode, I am joined by Dr Chester Soko (@Dr_soko on Instagram). Chester has a PhD in Exercise Physiology, runs a successful tele-med business & is absolutely jacked. In this episode, we cover the current recommendations for volume & intensity, if you can really grow at maintenance, how to best manage your blood lipids to prevent atherosclerosis, and much more.  A really great episode to level up your programming and health management   Hope you enjoy it!   To check out my Instagram, go to Matt_Phsyiquecollective to find out more about my own coaching or the Strong Coaching Academy, which relaunches  January 31st   Sponsored by Strom Sports Nutrition - Code PHYSIQUE for free shipping

In this episode, I am joined by Steve Hall from Revive Stronger (@Revivestronger on Instagram). Steve has the best evidence-based podcast on the internet, is a great coach and natural bodybuilding pro.   In this episode we cover what it truly means to be “evidence based”, how we can apply that within our coaching & training, what we have changed our minds on over the years & much more.  A really great episode and I really enjoyed Steve’s perspective on a bunch of topics.   Hope you enjoy it!   To check out my Instagram, go to Matt_Phsyiquecollective to find out more about my own coaching or the Strong Coaching Academy, which relaunches in January.   Sponsored by Strom Sports Nutrition - Code PHYSIQUE for free shipping

In this episode, I am joined by Zac Fotheringham (Zac_teamprocoach on IG).  Zac has been absolutely dominating the coaching scene this year, and I had to get him on to talk about his approach.   In this episode, we discuss how he builds amazing coaching relationships, his approach to getting the best out of people, his coaching background, where he is at with his own journey and where he wants to take his coaching.   I took a bunch away from this episode & think you guys will as well, especially those who want to get into coaching at the highest level.   Hope you enjoy it!   To check out my Instagram, go to Matt_Phsyiquecollective to find out more about my own coaching or the Strong Coaching Academy.   Sponsored by Strom Sports Nutrition - Code PHYSIQUE for free shipping

In this episode, I am joined by Mike Leng (unorthodoxnutrition on IG).  Mike is a coach specializing in nutrition and performance enhancement in BJJ & combat sports.   In this episode, we discuss how he works on effective communication with his athletes, how to get "buy-in" from people who are not purely sold on physique development, his insights into building his business, and loads more nuggets of advice.   I took a bunch away from this episode & think you guys will as well.   Hope you enjoy it!

In this episode, I am joined by Calum Raistrick (Calum_teamprocoach).  Cal is a world-class bodybuilding coach and educator, who has been in the game, delivering high-level results for years.   In this episode we talk about how he grew Pro Coach, how he structures his day to maximize performance, and his own journey, along with tons of tips that both new and experienced coaches will benefit from.   We also talked about his new venture, the ICM - Institute of Coaching Mastery, which I highly recommend if you want to improve your coaching knowledge.   Hope you enjoy the episode.

Today I am joined by Borge Fagerli ( @Borgefagerli on IG).  Borge is an online coach, author, and famously, inventor of one of my favourite training methods - Myo Reps.  Today we talk about a ton of topics on muscle physiology, sustainability in coaching, philosophy, chrononutrition & his own training approaches.   As I mentioned in the episode, his recent book is absolutely phenomenal & I would consider it a must read.  You can buy it here & use the code MATTSTRONG for 20% if you are interested!   I really enjoyed this episode, so I hope you find it useful.

Today I am joined by Joe Brighty ( @Brightman_ on IG).  Joe is an IFBB Pro competing in Classic and High level Coach.  Today we talk about what he has learned from different coaching approaches & how it impacts his current view, how he has grown his coaching business, his current contest prep, his thoughts on mindset & the launch of Kaizen culture, which fills a much-needed void in the industry.   I really enjoyed this episode, so I hope you find it useful.    

I'm joined by Lewy Blackmore AKA @LewyBlackmore from Instagram.   Lewy is an IFBB Pro, ex-pro footballer, high-level coach & all around top guy.   In this episode, we go into Lewy's approach of balancing evidence-based practice, his practical experience, how philosophy has shaped him and his worldview, and where he is within his own competitive journey.    Lewy is a rare breed in bodybuilding with his ability to be objective, his education and experience, and ability to coach himself to a very high level.  I could have chatted for hours, so I really hope you find this as interesting as I did