Strong Talk

In this episode, I address the irony that as coaches we can give great advice to our clients, such as invest in yourself, whilst completely ignoring it ourselves.   Only to wonder why our businesses get stuck, and we don't grow.   Here's a hard look at the impact of self-investment, the mistakes I've made & the true cost of staying stuck where you are.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off    

Why do so many online coaches look and sound exactly the same right now? Same hooks. Same content ideas. Same offers. Same “systems”. In this episode, I talk about one of the biggest problems I’m seeing in the coaching industry, which is everyone using the same playbook and it killing their voice.   A lot of mentors sell “business systems” that promise client growth. But when hundreds of coaches follow the exact same system, they all end up looking identical.   And when everyone looks the same, no one stands out.   Instead, I explain why the real answer is understanding the principles behind successful coaching businesses, rather than just copying someone else's system.   I talk about: • Why copy-paste business systems often fail • The difference between systems and principles • Why your personality is your biggest competitive advantage • How to create content that actually shows who you are • Why so many coaches accidentally remove their own uniqueness At the end of the day, your voice, experience, and perspective are what make your coaching business different. And if you lose that, you lose the one thing that actually makes you stand out. Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

In this episode, I break down the productivity systems I use to run a multi six-figure online coaching business, without burning out. We talk about: The 15-minute time tracking method that exposes wasted hours How to eliminate distractions (phone, email, social media) The Eisenhower Matrix for prioritising growth tasks Time blocking and Parkinson’s Law Environmental design for focus Using AI for ideation  Why most “morning routines” hurt productivity If you’re a coach working from home, struggling with focus, procrastination, or feeling busy but not getting stuff done - then this is for you.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

In this episode, I go through the realities of building an online coaching business, and cut through the BS that I am seeing on Instagram, YouTube, and spouted from various "mentors" telling you that it is easy to achieve a 6-figure business.   It can definitely be done, I've done it and helped people do the same, but we need to understand "how" before we start, invest £10,000 into a mentor and then feel dejected after not making it after 3 months.   Check it out   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

In this episode, I cover how to leverage your social media to increase lead generation, get more clients and grow your business - even without a large social media following, using specific content types to build trust and connection with your audience.   If you have less than 10,000 followers and want to create a profitable coaching business, this is for you.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

In this episode, I cover the 10 steps to building a 10k/month coaching business.   10k/month is a big milestone for many coaches, so I go over the steps I use in my business and those of my clients.     Some of the points are not "sexy" and flashy, but they are absolutely ones that top coaches need to consider as they build their business.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

In this episode, I talk through the 10 things you need to stop doing in 2026 if you want to build your coaching business, get in elite shape, become confident in your coaching ability, create better content, and make more money.   A ton of value here, so I hope you get a lot from it.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

In the first episode of 2026, I talk through how I see the fear of failure holding coaches back from achieving success, how that shows up in your life and business, and then what we can do about it.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 10% off  

In this episode, I go over how I review my goals for the year, the template I use, the areas I succeeded and fell down & also my plans for 2026.   One of my goals was to release 30 Podcast episodes, so with this one, I have managed to scrape that one off the list.   Thank you to anyone who listened and supported the show in 2025.  Happy New Year and I wish you all the best for a huge 2026!   The template can be found HERE

In this episode, I cover the biggest mistakes coaches make in their own training, such as training like a bodybuilder, not prioritising the right things, and why consistently trying to "optimise" is a bad idea. And then more importantly, what you can do to fix it.     And if you want more help building a brand, improving your coaching, and growing your business, you can join The Strong Coaching Academy to become a better coach and build a better business.   My Instagram is Matt_Physiquecollective    Check out the Strong Coaching Academy HERE

In this episode, I break down how coaches can simplify the entire process by understanding their audience. What they struggle with, what they care about, and what they want to learn. I cover the three types of content every coach should be using (engagement, education, social proof), why documenting your journey beats trying to constantly come up with ideas, and how to build a structure that makes content creation easier I also share how I personally evaluate content, why likes and views don’t matter as much as you think, and the reason authenticity will always outperform trying to go viral. If you want a clearer social media strategy, better ideas, and a way to grow your online presence without spending hours a day creating content, this episode is for you. And if you want more help building a brand, improving your coaching, and growing your business, you can join The Strong Coaching Academy to become a better coach and build a better business.   My Instagram is Matt_Physiquecollective    Check out the Strong Coaching Academy HERE

In this episode, I go over my experience with coaching burnout, what it is and how I ended up having a panic attack in the gym.   I talk through why it happens, the negative implications it can have for us coaches, and most importantly, how we can put things in place to deal with it.  Given how this is such a huge factor affecting myself and other coaches, I think this is a must-listen for anyone in the coaching game.   My Instagram is Matt_Physiquecollective    Check out the Strong Coaching Academy HERE

Summary In this episode, I break down how I built — and still run — a successful coaching business with minimal expenses. I talk about why keeping your operating costs low matters so much, and how you can still deliver a high-quality service without overspending on things that "the internet" tells you that you need. I share the tools, resources, and approaches I’ve personally used — from affordable education and simple setups for content creation, to free systems that keep things running smoothly. The goal is to help you build a profitable, scalable coaching business without wasting money on things that don’t help you do that.   My Instagram is Matt-Physiquecollective    Check out the Strong Coaching Academy HERE

In this episode, I share a personal and professional update — including my recent move and what's been happening in my business. I dive into the topic of coaching confidence — specifically, finding the balance between overconfidence and self-doubt. I talk about the real, practical ways coaches can build genuine confidence through experience, reflection, and consistent action.    Hope you guys take a ton away from this one   IG - matt_physiquecollective

In this episode I cover if you should have PEDs higher in prep vs off-season, how to go about content creation, how I deal with imposter syndrome and much more   For more information about the Strong Coaching Academy, my 1-1 coaching or the free resources, check out my Instagram.  www.instagram.com/matt_physiquecollective.

In this episode, I talk through some principles we want to put in place with our clients to get the most out of their programming.  From ensuring that we are actually working towards their goals, not ours as coaches, to ensuring the model of progression we use is a good one. I'm confident that if you put all these elements in place, then your clients will get a ton more out of their programming and their results For more information about the Strong Coaching Academy, my 1-1 coaching or the free resources, check out my Instagram.  www.instagram.com/matt_physiquecollective.  

In today's episode, I walk you through the steps to increase client retention, which I use and teach to my mentees.   If you can implement at least some of these, you'll see significant improvements in client retention, which will allow you to build a better, bigger business.   Hope you take a lot of value from this one!   Thanks, Matt   Instagram - www.instagram.com/matt_physiquecollective. Strong Coaching Academy - Click here to join

In today's episode, I go over how to sell without being salesy, the value of being product-led & how being a good coach is the best sales tool you have.   Hope you take a lot of value from this one!   Thanks, Matt

Todays episode I answer listener questions about the state of the industry, how to build a business with limited resources & how to be productive when out of routine.   Hope you take a lot of value from this one!   Thanks, Matt

Today, I'll explore the issues we coaches typically encounter with physique development and the many mistakes I've made over the years.   And the solutions that allow me to make physique progress alongside coaching 100+ clients & running 3 successful businesses   If there's anything you'd like to see me dive into in a future episode, hit me up at Matt_Physiquecollective on IG.   Thanks, Matt