The Service Business Marketing Podcast

Most service businesses rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern service business marketing looks like: clear USPs, strong online presence, targeted advertising, and lead nurture.We’ll talk about where companies waste money, what platforms actually work (like Google and Meta), and how to build a marketing engine that creates consistent, measurable growth.This isn’t theory — it’s the exact marketing foundation we’ve used to grow service companies across the country. If you’re ready to grow your business, this episode will show you where to start.

Scaling a service business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every service company needs: lead tracking, estimates, job scheduling, payments, customer follow-up, and reviews.You’ll see how high-growth companies build scalable, repeatable workflows that don’t fall apart when things get busy. From software to standard operating procedures, we’ll cover what you need in place before you try to scale. If your business feels like chaos every time it gets busy, this episode will help you build the systems to support real growth.

Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a service business… is the person running it.You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. We’ll cover how great owners focus on the right things, track the right metrics, empower their people, and stop trying to “do it all.”If you’re working harder than ever but not seeing the results, this episode will challenge you to grow yourself first.

Most service businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how the right team fuels serious growth in service industries. Whether you’re a contractor, technician, or service-based entrepreneur, you’ll learn how to staff the key roles that matter: the person answering the phone, the sales rep driving revenue, the marketing help generating leads, and the crews who deliver the service. We also talk about the one role most owners wait too long to hire — and how bringing on the right person can free you up to lead instead of react.If your company is stuck, it’s probably a people problem. This episode helps you fix it.

In this bonus episode of The Service Business Marketing Podcast, we break down the traits that set growth-ready companies apart from those that stay stuck. From trusting their team to knowing their numbers, the most successful service businesses share a mindset and structure that fuels sustainable growth. If you want to know whether your company is truly ready for next-level marketing, this episode will show you what it takes — and what to avoid.

In this episode of The Service Business Marketing Podcast, we talk about how smart service businesses are using appointment automation to capture more leads and book more jobs — with less hassle. You’ll learn how to integrate online booking links into your website, connect scheduling tools to your CRM or calendar, and even send booking links via text using your phone system. If you want to stop losing leads and start filling your calendar faster, this episode is packed with practical steps.

In this episode of The Service Business Marketing Podcast, we break down how to use video ads to grab attention, drive leads, and dominate your local market on Meta and YouTube. You’ll learn which types of video ads work best, how to create scroll-stopping content on a budget, and why video marketing is essential for any serious ad strategy. This isn’t about “going viral” — it’s about running video campaigns that convert. Tune in to learn how to get results with the most powerful ad format available.

In this bonus episode of The Service Business Marketing Podcast, we explore how smart companies stay strong — even during economic slowdowns. Learn what separates recession-proof service businesses from those that struggle. We’ll cover marketing strategies that work in a tight economy, how to position your business for essential demand, and what it takes to gain market share while others pull back. If you want to keep growing, even when others stall, this episode is packed with practical insights.

In this episode of The Service Business Marketing Podcast, we explore the essential strategies to rank in Google’s coveted Local 3-Pack. Learn why this is the most valuable online real estate for service businesses and how to secure your spot. We’ll cover the role of reviews, consistent citations, backlinks, and optimizing your Google Business Profile (GBP). Discover how to leverage structured data, quality content, and strategic updates to dominate local SEO. Whether you’re just starting or looking to refine your strategy, this episode is packed with actionable tips to elevate your local search rankings.

In this episode of The Service Business Marketing Podcast, we dive into everything you need to know about Google’s Local Service Ads (LSAs). Learn how LSAs can generate quality leads for your service business and how to set up and optimize your account. We’ll discuss the importance of reviews, managing leads effectively, budgeting for success, and best practices to ensure your phone keeps ringing. Whether you’re just starting with LSAs or looking to improve performance, this episode provides actionable insights to help you win with Local Service Ads.

In this episode of The Service Business Marketing Podcast, we debunk the myth that email marketing is dead and show you how to leverage it for your service business. Learn how to re-engage past customers, nurture prospects, and onboard new clients using email automation and targeted campaigns. Discover how email marketing fits into the A-Z buying spectrum and how to maximize its power for customer retention, referrals, and cross-selling. Tune in for practical tips and strategies to make email marketing a vital part of your service business growth.

In this bonus episode of The Service Business Marketing Podcast, we reflect on the key marketing lessons from 2024 and what they mean for service businesses heading into 2025. Discover how fierce local search competition, rising Google Ads costs, and the evolution of organic SEO have reshaped the marketing landscape. Learn actionable strategies to navigate these challenges, including optimizing for Google Business Profiles, managing Local Service Ads, and using measurable marketing tactics like UTM tracking and call analytics. We’ll also explore how social media targeting and AI advancements can be leveraged for competitive advantage, while emphasizing the timeless value of referral campaigns. Whether it’s short-term wins through ads or long-term growth with SEO and CRM systems, this episode provides a roadmap for service businesses to thrive in a challenging economy. Join us as we share practical insights, answer common questions about AI and Google’s antitrust lawsuit, and offer free tools and resources to help you innovate and stay ahead in 2025.

In this bonus episode of "The Service Business Marketing Podcast," we take a comprehensive look at what it takes to achieve 300% growth in your service business. From detailed planning and unique selling points to advanced marketing automation and SEO, we cover all the critical elements. Discover how to enhance your website, optimize local SEO, and create an effective print marketing package. Learn about impactful ad campaigns and using a custom CRM to manage leads and follow-ups. This episode provides the tools and insights needed to dominate your market.

In Episode 13 of "The Service Business Marketing Podcast," we dive into how AI can revolutionize marketing for service businesses. Learn about AI and machine learning, and how they can save time and money. Discover AI tools like chatbots for enhanced customer service, and AI-driven content creation for personalized marketing. We’ll discuss optimizing SEO and social media campaigns with AI, and the efficiency of quick implementation. Get practical tips on learning AI and answers to common questions. Join us to leverage AI and elevate your service business marketing strategy!

In Episode 12 of "The Service Business Marketing Podcast," join Matt Law as he guides service-based business owners through the process of setting up a simple yet effective follow-up system for customers and prospects. Discover how automation and strategic communication can help you nurture relationships, retain customers, and attract new prospects. Matt Law emphasizes the key elements of a successful follow-up system. Learn how automation extends beyond just emails, incorporating SMS messages, direct mail, and more to engage with your audience effectively. Discover the power of email autoresponders, utilizing tools like Zapier to connect your CRM with other platforms seamlessly. This episode also explores the importance of communicating your unique selling points to prospects, showcasing the value and benefits of your service. Additionally, Matt Law shares strategies for fostering strong customer relationships, providing insights on how to effectively communicate with customers to help them stay loyal and become customers for life. "The Service Business Marketing Podcast" equips service-based business owners with the knowledge and confidence to implement a streamlined follow-up system. By leveraging automation tools, email autoresponders, and strategic communication, you'll be able to build strong connections, retain customers, and attract new business.

In Episode 11 of "The Service Business Marketing Podcast," Matt Law explores the game-changing impact of a custom CRM (Customer Relationship Management) system for service-based businesses. Join Matt as he delves into the reasons why a tailored CRM can significantly boost your total revenues and transform your business operations. Matt Law highlights the key elements of custom CRMs. Discover platforms like knack.com and WYSIWYG database builders that empower service-based business owners to create a CRM system that perfectly aligns with their unique needs. Explore the benefits of connecting automation tools such as SMS messaging and emails to streamline communication and enhance customer interactions. This episode also emphasizes the versatility of a CRM for service-based businesses. Learn how a custom CRM can be utilized for scheduling, keeping track of jobs, notes, and invoices, ensuring all aspects of your business operations are seamlessly managed in one centralized system. "The Service Business Marketing Podcast" equips service-based business owners with the knowledge and confidence to unlock the full potential of a custom CRM. By leveraging platforms like knack.com and utilizing automation tools, you'll be able to enhance customer relationships, streamline workflows, and ultimately drive higher revenues for your business.

Join Matt Law in Episode 10 of "The Service Business Marketing Podcast," as he explores the power of coupons and free offers in generating more leads for your service-based business. Discover how to effectively use these incentives to attract new customers and increase your lead conversion rates. Matt Law delves into the key elements of leveraging coupons and free offers. Learn what constitutes a compelling offer and how to instantly deliver it to prospects via text or email, ensuring a seamless and engaging experience. Understand the importance of utilizing a secure database to store prospect information, enabling you to build a valuable customer base for future marketing efforts. This episode also highlights the significance of offering something for free to prospects and the psychological impact it can have on their decision-making process. Matt Law explains how these free offers can serve as powerful lead magnets, capturing the attention and interest of potential customers. "The Service Business Marketing Podcast" equips service-based business owners with the knowledge and confidence to increase leads through coupons and free offers. By incorporating the strategies discussed in this episode, you'll be able to optimize your lead generation efforts and foster customer relationships that drive long-term business growth.

In Episode 9 of "The Service Business Marketing Podcast," Matt Law delves into the strategies and tactics to generate a steady stream of referrals and boost reviews for your service-based business. Join Matt as he reveals the power of thank you packages, yard signs, and effective customer appreciation methods. Matt Law highlights the key elements of generating referrals and boosting reviews. Discover how to create impactful thank you gifts for new customers, leaving a lasting impression and encouraging them to share their positive experiences with others. Explore the use of review cards with QR codes, making it easy for satisfied customers to leave reviews and testimonials. This episode also addresses the importance of reputation management, providing insights on how to prevent bad reviews from happening and effectively handle any negative feedback. Matt Law discusses the benefits of yard signs for active projects, leveraging them as a powerful marketing tool to attract attention and generate new leads. "The Service Business Marketing Podcast" equips service-based business owners with the knowledge and confidence to drive referrals and boost their online reputation. By implementing the strategies discussed in this episode, you'll be able to foster customer loyalty, track referrals effectively, and express gratitude to customers who refer your business with gift cards.

In Episode 8 of "The Service Business Marketing Podcast," Matt Law dives into the realm of Google Ad dominance for your service-based business. Join Matt as he reveals strategies and tactics to win the battle with Google, optimize your ad campaigns, and achieve more with less spending. Matt Law emphasizes the key elements of Google Ad success. Learn how to create compelling landing pages that align with Google's preferences, boosting your quality scores and click-through rates. Understand what Google loves and how to make your ads appear more frequently, maximizing your online visibility and reaching your target audience effectively. This episode also explores the significance of conversions in your ad campaigns, uncovering how to track and optimize your conversion rates to ensure a high return on investment. Matt Law delves into the power of search campaigns and remarketing, providing insights on how to leverage these strategies to generate more leads and nurture potential customers. "The Service Business Marketing Podcast" equips service-based business owners with the knowledge and confidence to dominate the Google Ads landscape. By integrating the tactics discussed in this episode, you'll be able to spend less while generating a higher quantity and quality of leads for your business.

In Episode 7 of "The Service Business Marketing Podcast," join Matt Law as he unravels the power of using social media to create viral referrals for your service business. Discover the strategies and tactics to leverage social media platforms and turn your customers into brand advocates who generate a steady stream of referrals. Matt Law delves into the key elements of generating viral referrals through social media. Learn how to encourage and incentivize your customers to share pictures of their projects on various social media channels, amplifying your brand's reach and visibility. Discover the art of tagging your business in these posts to enhance your online presence and build credibility. This episode also explores the concept of referral fees and incentives, providing valuable insights on how to reward customers for their referrals, further motivating them to share their experiences on social media. Matt Law sheds light on effective methods to track referrals and measure the success of your viral referral strategy, ensuring you can quantify the impact and make data-driven decisions. "The Service Business Marketing Podcast" equips service-based business owners with the knowledge and confidence to create a viral referral machine through social media. By following the process outlined in this episode, you can leverage the power of customer-generated content to attract new leads, build brand loyalty, and fuel the growth of your business.