SoDA Series LIVE - On Air

John Roescher, Founder and CEO of Raw Materials, joins Adobe for a lively conversation on why design needs a reset: one that’s rooted in creativity, not just process. Drawing on his journey from building an award-winning design agency, Handsome, to evolving it into Raw Materials, John shares why the shift wasn’t just a rebrand, but a reinvention of what a design company can be. We’ll also explore the power design can have in driving innovation in high-impact industries and why aligning with the right partners and challenges is essential.LINKSJohn Roescher - LINKED INRaw Materials Company SiteHOSTTalin Wadsworth__About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠__Edited with Adobe Podcast: ⁠podcast.adobe.com⁠. For more information please contact ⁠sodaserieslive@adobe.com⁠

PJ Pereira, Creative Chairman & Co-Founder at Pereira O’Dell, joins Adobe for a lively discussion on AI’s impact on the creative community, the risks of homogenization in design, and the importance of preserving authenticity and imagination in a rapidly changing technological landscape. We’ll explore the balance between human originality and machine-generated content, and share strategies for staying ahead by recognizing patterns, embracing research, and keeping a unique voice.SPEAKER BIOPJ Pereira is an industry veteran of over 20 years, known for co-founding independent award-winning creative agency, Pereira O’Dell. In 2023, PJ was also named Chief Creative Officer of independent agency network Serviceplan Americas. He’s been named to Adweek's Creative 100, Ad Age's Creativity 50, 4A's 100 People Who Make Advertising Great, and most recently Adweek’s AI Champion of the Year in 2023. His interest in AI led him to co-found AI incubation and innovation lab, Silverside AI, as a company within Pereira O’Dell. In 2023, PJ released a novel called The Girl From Wudang, a novel about artificial intelligence, martial arts, and immortality. Pereira is a pioneer in the marketing world, sitting at the intersection of tech, entertainment and advertising. His credentials have made him one of the industry's most influential and respected creatives. As a board member for the Ad Council, PJ has led award-winning initiatives including the “It’s Up To You” Vaccination campaign. Outside of his work in advertising, PJ is a novelist of 12 years, and a martial artist with multiple black belts.LINKSPJ Pereira LINKEDIN Pereira WebsiteMentions:Three Body Problem, part of a trilogy of books and a show on NetflixGirl from Wudang, PJ's bookThe Beauty Inside campaignHOSTTalin Wadsworth__About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠__Edited with Adobe Podcast: ⁠podcast.adobe.com⁠. For more information please contact ⁠sodaserieslive@adobe.com⁠

Mirek Nisenbaum, Partner & Digital Director at Base Design, joins Adobe for a lively discussion exploring the concept of Digital Magnetism—how beauty, authenticity, and energy can transform a website from functional to truly captivating. Beyond aesthetics, we’ll explore how branding creates depth and meaning, keeping users engaged in an era of fleeting attention. We’ll also discuss the challenges of maintaining authenticity in design, keeping creative teams inspired, and navigating how AI is reshaping the creative process—and what it means for the future of originality.Base Design is an international network of creative studios located in Brussels, New York, Geneva, and Melbourne. From strategy to execution, we design brands that are memorable—and crafted for good business. Base Group is B Corp certified.Speaker BIOAs a partner at Base Mirek is working as an overall lead for strategy and experience design on digital engagements as well as building the best-in-class team for brand communications of the future.He has a BA in Fine Arts and more than 20 years of experience working in various digital media. Together with his partners and super talented team, they take projects from discovery and concepting, to UX ideation, to design and production, with special attention to strategy and wholistic digital ecosystem driven approach, constantly striving for perfection in every project, for every client.Our main challenge in every engagement is finding a flexible balance of the form and function. We are constantly looking for ways to express brands online, to create comprehensive brand experiences and interactions at every touchpoint through the digital ecosystem - web, mobile, social, content and search.LINKSMirek Nisenbaum - LinkedInBase Design WebsiteHost - Talin Wadsworth__About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠__Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠. For more information please contact ⁠sodaserieslive@adobe.com⁠

Dave Snyder, Partner and Head of Design at Siberia, joins Adobe for a lively discussion to explore the opportunities and challenges of managing a predominantly contractor-based design team—building trust, setting expectations, and balancing diverse skill sets. We’ll also discuss the key differences between in-house (tech) and agency design, the evolving role of AI in creativity, and the enduring importance of real-world inspiration.SPEAKER BIODavid SnyderDesign & Creative ExecutiveDave Snyder is an award-winning design and creative executive with over 25 years of experience developing high-performance in-house and agency teams, focused on building modern, multi-billion dollar brands and digital products. His work for brands and companies is wide-ranging, from digital-first, integrated marketing campaigns and content; to immersive interactive experiences in VR and AR; to a long career in e-commerce and digital products including Twitter, Flexport and Slice.He is driven most by discovering new ways for companies to express their purpose—whether it be a new product vision and narrative, design system, new feature or the micro-interaction of a UI-element. That passion and dedication to craft has allowed him and his teams to move businesses meaningfully forward and win some shiny awards along the way.LINKSDavid Snyder LinkedINSiberia WebsiteHost: Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/__About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠__Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠. For more information please contact ⁠sodaserieslive@adobe.com⁠

David Schwarz, Founder and Creative Partner of Brooklyn-based design studio HUSH, joins Adobe for a lively discussion on the intersection of design, psychological behaviors, and massive spaces. Together, we’ll explore the digital aspects of mega-experiences—examining how sound, light, movement, scale, information hierarchy, and technology shape environments like airports and mixed-use developments.Speaker BIODavid is an award-winning creative leader and a founding partner of HUSH, a design agency. He's spent nearly 20 years designing brand experiences that integrate spatial design and sustainable materials, creative technology, interactivity and data. These meticulously designed experiences - brand spaces, commercial architecture, corporate exhibition spaces, public and cultural environments - are three-dimensional expressions of an organization’s culture, products, and its highest-order messages.David has led C-suite presentations and workshops with complex stakeholders, and driven the strategy and creative direction for clients across real estate, mobility, technology, sport, luxury, and entertainment, including Equinox, Uber, Nike, Google, Goldman Sachs, and Mastercard. In addition, he frequently shares his point of view across media outlets such as Forbes, Fast Company, Communication Arts, Dezeen, among others, and at events and podcast for the AGIA, SXSW, Cannes Lions, FITC, among others. David is also a mentor at New Inc., the New Museum's incubator program, where he's worked with incredibly talented start-up creative businesses poised to change the world. LINKSDavid Schwarz LinkedIn - https://www.linkedin.com/in/davidhschwarz/Company - https://www.heyhush.com/Full Recording on LinkedIn - https://www.linkedin.com/events/7286073099291181056Host: Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/__About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠__Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠. For more information please contact ⁠sodaserieslive@adobe.com⁠

Ben Langsfeld, Chief Design Officer at BUCK, joins Adobe for a lively discussion reflecting on over 20 years of agency and industry transformation, embracing the challenges of designing in the age of AI and cultivating a culture of "forever learners" in a rapidly evolving creative landscape. Speaker BIO Ben Langsfeld is the Chief Design Officer at BUCK, responsible for the studio’s brand, creative output, future innovation, and cultivating a sustainable creative environment for the BUCK massive. Ben was a founding member of the company and has been instrumental in shaping BUCK's growth. Now, he is focused on BUCK’s strategic business offerings, the development of our client relationships, and mentorship of BUCK’s creative talent. With a background in strategy, systems, and graphic design, his award-winning work spans a wide range of disciplines, all rooted in visual storytelling that pushes the boundaries of innovation and craft in the way brands express and behave in the modern world. His favorite projects include assignments for Notion, IBM, BBC, Sherwin-Williams, Pepsi, Nike, Apple, Google, and BUCK itself. A creative leader, Ben has guest lectured most recently at It’s Nice That’s Nicer Tuesdays and Future London Academy’s Future of Branding. LINKS Ben Langsfeld LinkedIn - https://www.linkedin.com/in/ben-langsfeld/ Buck - https://buck.co/https://buck.co/ Host: Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/ __ About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠ About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠ __ Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠. For more information please contact ⁠sodaserieslive@adobe.com⁠

Tim Murphy, Founder and CEO of Sideways, joins Adobe for a lively discussion on the interplay of analog and digital touchpoints in hospitality, the power of constraint as a creative superpower, and how branding and creativity can create value beyond the bricks and mortar of real estate. Speaker BIO I’m the Founder & CEO of Sideways, a Branding & Marketing agency designed to add unrealized value to luxury real estate, hotels & resorts. My firm is a collective of hand selected experts working across Strategy, Creative, Design, Technology, Content & Performance Marketing. I have a wide range of personal interests, some of which are gardening, surfing, snowboarding, running, & painting. LINKS Tim Murphy LinkedIN - https://www.linkedin.com/in/timmurphynyc/ Sideways - https://sideways-nyc.com/ Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/ __ About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠ About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠ __Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠. For more information please contact ⁠sodaserieslive@adobe.com⁠

Dublin-based In the Company of Huskies is a creative agency that creates pulling power for brands. Damian Hanley (Board Creative Director) joins Adobe for a lively discussion on merging cultures, driving collaboration, and helping brands become more efficient. SPEAKER BIO Over the course of 25 years in ad agency life, I have been lucky to have had the opportunity to work with some of the biggest and most diverse range of brands in Ireland on creating communication and purpose-driven strategies to achieve effective business results. I am proud of the work I have done both on the business results achieved and the creative ambition of the campaigns that I have been involved in. I have been lucky to work with those many clients who had the vision to back the work and lead their brands. Creative recognition through awards is a very important ambition, but communication that achieves real results for clients is something that I am very proud of. This is reflected in my ADFX and Effies record. As Board Creative Director and I believe in surrounding yourself with the right people and creating an environment that allows them to be brilliant. LINKS Guest LinkedIn - https://www.linkedin.com/in/damian-hanley-67486010/ In the Company of Huskies (now Forsman & Bodenfors Dublin) - https://www.inthecompanyofhuskies.com/ Full Recording on LinkedIn - https://www.linkedin.com/events/7122698882177806336 Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/ __ About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠ About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠ __ Edited with Adobe Audition and Adobe Podcast: podcast.adobe.com For more information please contact ⁠sodaserieslive@adobe.com⁠

From designing out-of-the world fashion experiences to building immersive spaces, David Hartono (Creative Tech Director) and Francesco Bernabei (Creative Founder) of MONOGRID, a digital design studio specialized in interactive experience and new media, join Adobe for a lively conversation on creating meaningful connection between the digital and physical worlds, why design consistency matters, and the joy [and occasional sweat] of working with other passionate creatives. Speaker Bios David Hartono - Creative Tech Director & Co-Founder Creative Technology Director and Co-founder of MONOGRID. Specialized in researching, managing, and producing digital interactive experiences with a focus on #CreativeTechnology #AI #SmartRetail #ExperientialMarketing and #ImmersiveInstallations Francesco Bernabei - CEO & Creative Founder As the CEO and Creative Founder of MONOGRID, a leading digital design studio specializing in interactive experiences and new media, I lead a team of 60 dedicated professionals. With a focus on fostering creativity and innovation, I steer the creative vision and direction of our projects while overseeing the entire creative process. My role involves building and nurturing international teams, empowering them to deliver their best work. With a deep understanding of Interaction Design, AD campaigns, VR, marketing strategies, web applications, and user interface design, I ensure that our projects adhere to industry best practices. In addition to my responsibilities at MONOGRID, I serve as a mentor and metaverse consultant at the prestigious Istituto Marangoni. My passion for visual design spans across digital technology and physical installations, driving me to stay updated on the latest industry trends and innovative ideas. I am driven by curiosity and a relentless pursuit of excellence, constantly seeking new opportunities to push boundaries and create impactful experiences in the ever-evolving landscape of design and technology. LINKS David Hartono LinkedIn - https://www.linkedin.com/in/hartonoda/ Francesco Bernabei LinkedIn - https://www.linkedin.com/in/fbernabei/ Monigrid - https://monogrid.com/ Full Recording on LinkedIn - https://www.linkedin.com/events/6930159367841353728 Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/ __ About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠ About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠ __Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠. For more information please contact ⁠sodaserieslive@adobe.com⁠

Ian Barry, Chief Creative Officer at LaneTerralever, joins Adobe for a discussion on unearthing insights to reveal brand uniqueness, consumer behavior, and his passion for data to drive creative excellence. Speaker Bio Ian started his career at the age of eight when he sent an ad concept to Pepsi-Cola. His idea was politely rejected, but the Marketing Manager sent him a pen and pencil set along with a note stating that "Someday a creative boy like you will be in the advertising business." That prophecy came true as Ian’s career has taken him to agencies in Atlanta, Richmond, New York, and Phoenix. He is currently the Chief Creative Officer at LT. His work has been featured in The One Show, Communication Arts, OBIE Awards, Effie Awards, and National ADDY Awards. LINKS Ian Barry LinkedIn - https://www.linkedin.com/in/ian-barry-92a30311/ LaneTerralever - https://www.laneterralever.com/ Full Recording on LinkedIn - https://www.linkedin.com/events/7067204138907955200 Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/ __ About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠ About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠ __ Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠. For more information please contact ⁠sodaserieslive@adobe.com⁠

Facundo Santana, the co-founder of basement, a forward-thinking design and development studio located in Argentina joins Adobe for an engaging conversation on the role of their Labs division. We will explore the motivation behind the establishment of Basement's Labs division, its role in nurturing design innovation, and the significant value it brings to both the agency and their clients. Speaker BIO Co-founder & Managing Partner of basement studio, where he leads growth, operations, and strategy. With a background in design and a sharp business acumen, Facundo bridges creativity and strategy to drive the company’s vision forward. In addition, he is a member of SoDA, an exclusive network of digital agency leaders, and the Entrepreneurs' Organization (EO), an LP at Newtopia, and actively supports innovative startups as both an investor and advisor through basement ventures. LINKS About Facundo Santana - https://www.linkedin.com/in/facundo-santana-69053459/ About basement - https://basement.studio/ Full Recording on LinkedIn - https://www.linkedin.com/events/7153427666337992705 Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/ __ About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠ About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠ __ Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠. For more information please contact ⁠sodaserieslive@adobe.com⁠

David Sheldon-Hicks, co-founder of Territory Studio, joins Adobe for a lively discussion on how his passion for the craft of motion graphics has driven his work in film, games, and commercial campaigns. We’ll explore the interplay between motion pictures and technology, how AI is revolutionizing the creation of custom tools for artists, and the importance of understanding human behavior in shaping technologies of tomorrow. Speaker BIO Having cut his teeth in graphics for digital media and music videos, David’s passion for craft and creative led him to commercial campaigns, film and gaming. Today his considerable experience and unwavering belief in the power of truly engaging concepts delivered with creative innovation drives Territory Studio to look for new opportunities to prove its mission to create compelling brand and entertainment experiences. With a commitment to the highest creative standards and an eye for emotive details, David’s team has established a reputation for crafting powerful graphic narratives across genres and media. Tapped to create screen graphics, UI and VFX for feature films, Territory’s film credits include Blade Runner 2049, Ghost in the Shell, Avengers: Age of Ultron, Ex_Machina, Guardians of the Galaxy, Zero Dark Thirty, Prometheus. Attracted by Territory’s multidisciplinary approach and its impressive film and games portfolio, the studio has delivered campaigns for clients including Formula 1, Virgin Atlantic, Jaguar / Land Rover and HSBC. LINKS David Sheldon-Hicks - https://www.linkedin.com/in/david-sheldon-hicks About Territory Studio - Founded in 2010 out of a shared passion for creative craft and visual narratives, Territory is a multidisciplinary studio dedicated to delivering innovative and engaging projects. Led by Founder and Creative Director David Sheldon-Hicks, the ambitious London studio thrives on near- and future-vision challenges across diverse briefs for films, games, and brands. https://territorystudio.com/ Reel - https://territorystudio.com/project/film-reel-2023/ Full Recording on LinkedIn - https://www.linkedin.com/events/7232154016560861184/ Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/ __ About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠ About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠ __Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠. For more information please contact ⁠sodaserieslive@adobe.com⁠

Founder and Creative Technologist at borabora studios, Florian Wögerer, joins Adobe for a lively discussion on pushing the boundaries of immersive experiences, the role of prototyping in creating these experiences, keeping the hype train under control, and cultivating a happy and loyal workforce. Speaker BIO Florian Wögerer is an innovative entrepreneur, creative technologist, founder and CEO of borabora Studios. With a strong focus on the fusion of creativity and cutting-edge technology, he develops interactive, playful experiences for brands worldwide. His expertise ranges from real-time 3D technology, digital transformation, and generative AI to immersive experiences in museums, exhibitions, and retail. Under his leadership, borabora studios have implemented major projects for renowned international companies that blur the boundaries between the digital and real worlds. LINKS Florian Wöegerer - https://www.linkedin.com/in/florianwoegerer/ borabora studios - https://www.boraborastudios.com/ Book: "Slow Productivity" by Cal Newport - Available from your favorite book reseller Complete livestream discussion - https://www.linkedin.com/events/7178098045878693888/ Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/ __ About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠ About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠ __Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠. For more information please contact ⁠sodaserieslive@adobe.com⁠

Josh Goldblum, Founder and CEO of Bluecadet, joins Adobe for a lively discussion on leveraging contemporary tools and technologies to create immersive and interactive spaces and building a creative community dedicated to crafting engaging, equitable, and intriguing experiences. Speaker BIO Josh serves as the CEO of Bluecadet, an award winning experience design agency that has overseen signature projects for the Metropolitan Museum of Art, Nike, The MIT Museum, the Smithsonian and Google. As a pioneer in the technological transformation of the cultural sector, Josh is a frequent speaker at industry conferences and symposia, has appeared on CNN, CBS News, and NPR, and his work has been featured in publications including The New Yorker, USA Today, HOW magazine, Communication Arts, and People magazine. His work has been widely recognized with top awards including an Emmy from the Academy of Television Arts & Sciences, as well as honors from the American Alliance of Museums, the International Academy of Digital Arts and Sciences, The American Institute of Graphic Arts, and South by Southwest. Josh holds a B.A. from Tufts University and studied at the School of the Museum of Fine Arts. He lives with his wife and two (almost three) children in Philadelphia, where he is an active member of the design and technology community. LINKS Josh Goldblum - https://www.linkedin.com/in/joshgoldblum/ Bluecadet - https://www.bluecadet.com Futurespaces - https://futurespaces.com/ Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/ Adobe - https://www.adobe.com Podcast: One Song - Available on your favorite streaming platform on the SiriusXM Podcast channel Book: The Creative Act: A Way of Being by Rick Rubin - Available from your favorite book reseller Book: Abundance by Peter Diamantis - https://www.diamandis.com/abundance __ About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠ About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠ __ Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠. For more information please contact ⁠sodaserieslive@adobe.com⁠

What began as an obsession with Adobe Photoshop, led Josh Lowman, Founder and CCO at design studio, Gold Front, to a rich career in helping designers and brands find their place in the market. Josh joins Adobe for an honest conversation on driving purpose, showing up as your authentic self, and creating an impact through design. Speaker Bio Josh Lowman - Founder & Chief Creative Officer Josh is a thoroughly original thinker who applies innovative solutions to everything he does, from crafting interactive experiences to managing creative teams. He owns an agency, Gold Front, who helps startups and tech companies like Stripe, Uber and Clari create new market categories. They do business strategy, positioning, and brand design for clients who want to be DIFFERENT. His role is to work alongside some the world’s most successful CEOs, founders and CMOs. He also publishes a newsletter and posts a bunch of free content on LinkedIn and via live workshops. He's interested in psychology, hanging with his daughters, and watching the Detroit Lions attempt to win football games—yeah, he admits, it's been a lifelong struggle. Go Lions! LINKS Josh Lowman LinkedIn - https://www.linkedin.com/in/joshlowman/ Goldfront - https://www.goldfront.com/ Josh's Newsletter - https://categoryfirst.substack.com/ Full livestream discussion - https://www.linkedin.com/events/6924761678261755905 Play Bigger - book - https://www.playbigger.com/book The Craftsman by Richard Sennett - Purchase from. your favorite local bookstore __ About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠ About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠ __Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠. For more information please contact ⁠sodaserieslive@adobe.com⁠

David Funkhouser, Partner & Creative Director at Funkhaus, joins Adobe for a lively discussion on the future of design and technology—navigating the evolving landscape, creating compelling visuals, and balancing the efficiency of AI with the passion and tactile experience of traditional design. Speaker Bio David Funkhouser - Partner/Design Principal, Funkhaus The namesake of independent digital agency Funkhaus, David has designed brand identities, websites, and SaaS apps for some of the world’s most recognized creative content companies. His personal philosophy has always been about a blue-collar approach to design and mentorship, preaching an ethos of Demystifying Creative™ — simplifying processes through transparency and collaboration, offering thoughtful solutions to complex issues, and producing authentic results for companies and individuals. Throughout his 25+ year career, David has established himself as an expert with an honest eye and a strong foundation of creating digital solutions for the commercial, film production, and post and VFX industries. He has worked closely with creative minds like Spike Jonze, Ridley Scott, Mark Mothersbaugh, and Roman Coppola, as well as entertainment companies like Paramount Studios, Disney, Sony Pictures, and Turner Broadcasting. In 2011, he founded Funkhaus alongside partners Drew Baker and Nicholas Dies, where he applies the design practices and systems he has learned in the world of entertainment to projects across industries. Today, David continues to steward the creative integrity of projects at Funkhaus and foster a collaborative environment through leadership of a new generation of young creatives, encouraging designers to create with conviction and without ego. LINKS David's LinkedIn - https://www.linkedin.com/in/david-funkhouser-1267a928/ Funkhaus - https://funkhaus.us/ David Funkhouser’s History Of Typography - https://funkhaus.us/blog/p/david-funkhousers-history-of-typography/ Full livestream discussion - https://www.linkedin.com/events/7209267393573908480 The Craftsman by Richard Sennett - Purchase from your favorite local bookstore __ About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠ About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠ __ Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠. For more information please contact ⁠sodaserieslive@adobe.com⁠

Christian Mogensen, Executive Director & Partner @ Stupid Studio, joins Adobe for a lively discussion on using the power of play to approach problem-solving, helping clients reimagine the future. SPEAKER BIO Christian Mogensen is co-owner of Stupid Studio, a Danish B Corp-certified creative studio. Since its inception in 2006, Stupid Studio has focused on designing better futures and creating positive change for people and the planet. Christian’s journey is marked by a strong foundation in computer science from the University of Southern Denmark and over 15 years of experience in creative leadership, innovation, and entrepreneurship. He is a passionate speaker and an advocate for the importance of play in life. Over the years, Christian has received numerous awards and recognitions for his work in Stupid Studio. In addition, Christian is also invested in the tech start-up Connie, offering a simple, streamlined approach to document handling and project management for the television, media, and film industries. Links Christian Mogensen LinkedIn - https://www.linkedin.com/in/chrmog/ Stupid Studio - https://stupid-studio.com/ Founder Daniel Gjøde - https://www.linkedin.com/in/stupidstudio/?trk=public_profile_articles_see_all About Rebecca Houmøller - https://www.linkedin.com/in/rebeccahoumoller/ About Neža Landeker - https://www.linkedin.com/in/nezalandeker/ Full livestream discussion - https://www.linkedin.com/events/7135511164570005504 __ About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠ About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠ Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠. For more information please contact ⁠sodaserieslive@adobe.com⁠

**Producer NOTE** Audio quality wasn't optimal for this discussion due to connection issues from the original interview. However, we didn't want you to miss out on the incredible insights from Adam. Adam Baskin joins Adobe for a lively discussion on bringing ambitious experiences to life, harnessing the power of machine learning and AI in storytelling (and helping clients do the same), and the continued evolution of a globally recognized experiential and creative technology studio. SPEAKER BIO Adam has led the experiential and creative technology divisions with notable expertise. Over the last decade, his strategic vision and innovative leadership have been pivotal in steering the company to the pinnacle of the creative advertising industry. Adam's role encompasses organizational leadership and creative production, where he spearheads most new business opportunities. He brings a consultative mindset to open-ended client briefs, the ingenuity to tackle never-been-done-before ideas, and the resourcefulness to harness the diverse talents in his network—key skills that he consistently delivers to his clients and peers. Outside of his professional achievements, Adam is a dedicated father of two incredible daughters, a fluent Spanish speaker, has traveled to over 40 countries, and has summited Mt. Kilimanjaro. About Tool: https://toolofna.com/ About Adam Baskin: https://www.linkedin.com/in/rulerofthisuniverse/ Latest work portfolio: https://toolofna.com/work/featured/ Specific referenced works: Clouds over Cuba: https://docubase.mit.edu/project/clouds-over-cuba/ Take this lollipop: https://toolofna.com/work/experience/little-monster-take-this-lollipop/ New Balance: https://ww.fashionnetwork.com/news/new-balance-will-use-artificial-intelligence-to-celebrate-self-expression-at-new-york-fashion-week,1009202.html Play the city: https://lbbonline.com/news/grammys-ar-project-lets-new-york-city-write-its-own-song-in-the-back-of-an-uber Coke Ultimate & League of Legends: https://toolofna.com/work/featured/coke-ultimate/ __ About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠ About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠   Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠. For more information please contact ⁠sodaserieslive@adobe.com⁠

A conversation with Sweden Unlimited Welcome to our inaugural edition of SoDA Series Live On AIR, a podcast edition of our monthly livestream conversations with creative leaders from around the world. This edition shares the personal journeys from the founders behind Sweden Unlimited, their passion for design, and their unique path to leading a successful creative agency. SoDA Series Live is a collaboration between SoDA, the Society of Digital Agencies, and Adobe. This podcast is edited from a previously recorded LinkedIn livestream. If you’d like to watch the full conversation you may do so here: https://www.linkedin.com/events/7111045393282437120/comments/ Speaker Bios - RICHARD AGERBEEK Co-Founder and Chief Creative Officer Richard Agerbeek, Co-Founder, and Chief Creative Officer at Sweden Unlimited, has played a pivotal role in driving the company's success in creating digital products and e-commerce platforms. Richard embarked on his path to Sweden Unlimited in the late 1990s by transitioning from the art world to join an electronic rock band called Sweden, alongside twin sisters Leja and Alex Kress. This collaboration merged the trio’s shared interests in music, art, and technology. Shortly after, Richard became an early pioneer of digital design, crafting some of the industry's most dynamic e-commerce websites. This led to collaborations with notable brands such as Herzog & de Meuron, Assouline, Nowness, DVF, and Alexander Wang, in addition to founding a fashion, art, and music editorial website, Ravelin Magazine. Richard's career is defined by a dedication and passion for blending aesthetic beauty with functional design, and a continuous push to innovate within the online retail space. LEJA KRESS Co-Founder and CEO As Co-Founder and CEO of Sweden Unlimited, Leja Kress spearheads new business development and shapes the agency's vision and strategy. Starting as models for leading designers in 1990s New York City, Leja and her twin sister Alex transitioned into a photography duo. Recognizing the absence of e-commerce solutions for fashion brands, Leja taught herself how to code and established Sweden Unlimited in 2000, where she began working with the top names in fashion, beauty, luxury, and lifestyle. At Sweden, her standout achievements encompass spearheading e-commerce projects for Michael Kors, Akris, Lanvin, and Lagos, initiating Sweden’s content offering for clients Estee Lauder, Coty, and Elizabeth Arden, and establishing editorial websites for W Magazine, James Beard, and V Magazine. She majored in Studio Art at NYU and is married to Co-Founder Richard Agerbeek. ALEX KRESS Co-Founder and Chief Client Officer As the Co-Founder and Chief Client Officer of Sweden Unlimited, Alex Kress oversees the day-to-day client needs through a holistic cross-functional view that is integral to ensuring that the project is consistently aligned to the client's objectives. Alex has led the Sweden team through redesigns and e-commerce implementations for brands such as OPI, Shiseido, Kate Spade, W Hotels, Mansur Gavriel and Pandora. With a degree in Fine Arts from NYU and a background in modeling and photography, Alex contributed to the development of the digital media departments for Archive Photos and Art + Commerce before the launch of Sweden Unlimited. LINKS - SWEDEN BAND INSTAGRAM - https://www.instagram.com/sweden.music.nyc/ SWEDEN BANDCAMP - http://sweden2.bandcamp.com/ SWEDEN ON SPOTIFY - https://open.spotify.com/artist/1AdgkNzkWfsKkMbCbU8EXv?si=hq9Bt9iJT7ObJtAMBJm_zg SWEDEN MERCH SHOP - https://shop.swedenunlimited.com/collections/sweden-music About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠ About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠   Edited with Adobe Audition and Transcript by ⁠podcast.adobe.com⁠. For more information please contact ⁠sodaserieslive@adobe.com

SoDA Series Live on AIR brings you candid conversations with creative leaders from around the world. Join us to learn from their personal experiences, professional journeys, and what keeps them inspired to innovate. This podcast series has been adapted from previous LinkedIn live streams; each edition is brought to you through a collaboration between SoDA, the Society of Digital Agencies, and Adobe.   About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. www.adobe.com About SoDA: SoDA is a global network of innovative digital agencies. www.sodaspeaks.com   Edited with Adobe Audition and Transcript by podcast.adobe.com. For more information please contact sodaserieslive@adobe.com