Claim OwnershipThe Pool Builder Marketing Podcast
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Dive into "The Pool Builder Marketing Podcast," a specially designed 12-episode series for pool construction and maintenance professionals. Hosted by marketing maestro Matt Law, this podcast offers a deep dive into marketing tactics and insights uniquely suited for the pool building industry. From crafting compelling SEO strategies to creating waves with digital marketing and customer relations, each episode is brimming with actionable advice to help pool builders and maintainers make a splash in their market. Perfect for those looking to streamline their marketing efforts or expand.
40 Episodes
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Few home improvements inspire customers to share photos with friends and family like a beautiful new swimming pool. Matt Law explains how pool builders can turn that excitement into a structured referral program. Hear how one contractor generated more than $5 million in referral business and learn how memorable completion gifts, customer reviews, social sharing, and referral rewards can help generate new pool projects. Discover how to build a system that turns happy homeowners into enthusiastic advocates for your company.
What caused one pool builder to dramatically increase conversions and double the company? Matt Law uses real-world experience to explain why powerful Unique Selling Points are only the beginning. Discover the four keys to compounding growth—USPs, database growth, a diversified marketing arsenal, and automation—and how connecting all four creates a system that becomes more valuable over time.
Running a pool company means balancing sales, projects, employees, customers, vendors, and an endless list of things that need attention. Matt Law explains how productive owners prioritize the work that actually moves the company forward. Learn the Four Quadrants, Big Rocks, planning rhythms, calendar blocking, delegation, Basecamp, checklists, and systems for turning chaos into focused execution.
Homeowners are increasingly asking AI about pool costs, options, builders, and who they should hire. Matt Law explains how pool builders can prepare for this shift through Answer Engine Optimization. Discover how project pages, service areas, reviews, FAQs, citations, structured website data, social content, case studies, and a strong local presence can help AI understand your expertise and recommend your company.
What's your pool company's Marketing Score? Matt Law explains why successful pool builder marketing requires much more than beautiful projects, Google Ads, SEO, or a great website. Discover how to evaluate your complete system and find the gaps keeping your company from reaching its potential.
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