The Shine Online Podcast

Audrey Saccone is a course launching expert and the founder of Audrey Digital, a full-service launch management company. After working for five and a half years in the non-profit sector, Audrey moved into the online marketing space, where she has worked for major players like Marie Forleo and Sophia Amoruso. She takes the tried-and-true methods she's learned from working with the best - coupled with a healthy dose of resourcefulness - to help established entrepreneurs find success with tools and strategies that work and are most authentic to them. In this episode, I chat with Audrey about all things launching, including launch strategies, automation, and marketing ops. She will share her expertise on common mistakes she sees business owners make during launches, why she starts the launch process so early, what stage is most important to her, tactics she thinks no longer work, tactics that are underrated, and much more. Plus, Audrey will delve into how she got to where she is with her business. Keep listening to hear Audrey’s tips on how to best leverage your resources while launching! SHOW NOTES  CONNECT WITH AUDREY:  On Instagram @launchbff Website: launchbff.com  CONNECT WITH ME: Instagram Shine with Natasha Website

#Ad Download Teachable's free Modern Course Creator Playbook: https://rebrand.ly/natashaplaybook   Want to run a successful Black Friday campaign on Instagram without the overwhelm? In this step-by-step guide, I’ll walk you through exactly how to plan, create, and launch a marketing campaign that cuts through the noise and keeps your audience excited and ready to buy.   Inside this episode, you’ll discover how to prep your campaign and why this early stage is the foundation of everything. You’ll learn the right way to decide on your offer without relying on constant discounts, and how to map out a realistic launch timeline so you’re never scrambling at the last minute. I’ll also walk you through pre-launch strategies to build hype and anticipation, the essential content to share during launch week to maximize sales, and the post-launch moves that will keep your momentum going while continuing to nurture your audience   Whether you’re planning a Black Friday or Cyber Monday sale, a Q4 holiday push, or launching any offer year-round, these strategies will help you see results from your marketing campaigns.   EPISODE RESOURCES:  Watch this episode on YouTube: https://yt.openinapp.co/blackfridayplan Grab Your FREE Content Calendar Template: https://shinewithnatasha.myflodesk.com/kh5jxoit85   CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/@shinewithnatasha/ 

Want people to actually WATCH your talking-head videos and not skip them? Talking head videos are one of the fastest ways to build trust and position yourself as a thought leader, but only if people actually stick around to watch.   In part two of the Video 101 Series, I'm breaking down how to film talking head content that feels natural, looks professional, and keeps your audience engaged from start to finish.   You'll Learn About: How to set up your camera for both static and dynamic shots Lighting and audio tips that instantly elevate your video My favorite wireless mics Whether to use a teleprompter How to structure your content with scripts or bullet points Framing tips that work for both short and long-form Confidence hacks to help you show up and speak with ease   Whether you're a coach, content creator, educator, or just getting started, this episode will help you film talking head videos that people actually want to watch.   EPISODE RESOURCES: Watch this episode on YouTube: https://yt.openinapp.co/talkinghead101  Binge the entire series: https://yt.openinapp.co/video101series    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/@shinewithnatasha/

Welcome to B-Roll 101 — Part 1 of 4 in the Video 101 Series!   Want to create scroll-stopping videos effortlessly? In this episode, I'm breaking down the 20 essential B-roll shots every business owner needs to build an evergreen content library you can use again and again.     These repeatable, versatile clips will help you build a reusable content library that will elevate your brand visuals, simplify your content creation process, and turn everyday moments into engaging marketing assets.   You'll Learn About: Capturing B-roll from your daily routine (aka content stacking) Planning intentional content shoots, even from your home office Filming dynamic “human tripod” shots with the help of a friend or teammate My favorite tools, angles, and filming tips to keep your visuals fresh   Whether you're creating reels, carousels, YouTube videos, or behind-the-scenes content, these repeatable B-roll shots will help you show up online consistently — without filming every day.   EPISODE RESOURCES:   Book a Content Day with Shine Studio: https://shinewithnatasha.myflodesk.com/contentday Watch this episode on YouTube: https://yt.openinapp.co/broll101    CONNECT WITH NATASHA:   Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/  YouTube: https://www.youtube.com/@shinewithnatasha/ 

Check out HoneyBook + get their Time-Saving Tips here: https://bit.ly/4mrff2I   You don’t need to post every day, work 24/7, or sacrifice your sanity to grow online.   In this episode, I’m sharing 7 secrets to building a brand online without burnout - and it's not what you think.   Whether you’re starting from scratch, coming back after a break, or adding a new platform to your content mix, these tips will help you create a sustainable content strategy that actually works for the long haul.     EPISODE RESOURCES: Watch this episode on YouTube: https://yt.openinapp.co/7brandsecrets    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/  YouTube: https://www.youtube.com/@shinewithnatasha/ 

Want to post consistently without spending hours filming new content every week? In this episode, I’m sharing the exact repurposing workflow I use for myself and my clients to create 3+ strategic posts from just ONE video.   What you’ll learn: How to turn one video into a full week of content My 3-post weekly content structure (talking head, quote, storytelling) How to repurpose long-form videos like YouTube or podcasts Why batching content = freedom How to stay consistent even when you’re busy Whether you're a creator, business owner, or someone looking to master their content repurposing workflow, this is the 2025 content plan you've been waiting for: low-lift, high-impact, and designed to help you post 3x/week without the burnout.   EPISODE RESOURCES: Cast Your Reelies Vote: https://linktr.ee/shinewithnatasha    Watch this episode on YouTube: https://yt.openinapp.co/3postplan  Grab Your FREE Content Calendar Template: https://shinewithnatasha.myflodesk.com/kh5jxoit85    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/   Website: https://shinewithnatasha.com/podcast   Instagram: https://www.instagram.com/shinewithnatasha/   YouTube: https://www.youtube.com/@shinewithnatasha/  

So you’re thinking about starting a YouTube channel… or maybe you’ve already started and you’re wondering if you're doing it "right." In this episode, I’m sharing 7 things I really wish I knew sooner — lessons that would’ve saved me a lot of time, stress, and missed opportunities when I was starting from zero. We’ll talk about: Why titles and thumbnails matter more than you think The #1 mistake I made with video intros A simple framework for building a well-rounded content strategy How to stay consistent without burning out And what I’ve learned about monetizing your channel beyond AdSense Whether you're a brand-new creator or pivoting into long-form content, you’ll leave this episode with a clear strategy to grow faster and smarter.   EPISODE RESOURCES: Watch this episode on YouTube: https://yt.openinapp.co/youtubefromzero    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast   Instagram: https://www.instagram.com/shinewithnatasha/   YouTube: https://www.youtube.com/@shinewithnatasha/  

Consistency. Everyone says it’s the key to growing on social media—but what if you’re not posting every week? What if your content calendar is… chaotic at best? In this episode, I’m pulling back the curtain on my own YouTube journey—how I hit 10,000 subscribers despite being inconsistent with uploads. But more importantly, we’re digging into what consistency actually means, why creators struggle with it, and how you can stay consistent without burning out or chasing every trend.   You’ll Learn: Why “posting weekly” isn’t the only way to be consistent The common obstacles that kill consistency—and how to remove them How to create a system that works even when you're not inspired What creators get wrong about content momentum (and how to fix it) Why your content doesn’t need to be perfect to perform   Whether you're a content creator, business owner, or someone trying to finally stick to your content plan, this episode is packed with real talk, practical tips, and mindset shifts to help you show up in a way that’s sustainable and strategic.   EPISODE RESOURCES: Watch this episode on YouTube: https://yt.openinapp.co/consistencyonsocial   CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/  YouTube: https://www.youtube.com/@shinewithnatasha/ 

Think Instagram carousels are outdated? Think again. In this video, I’m breaking down why carousels are making a serious comeback on Instagram — and how most people are using them wrong. If you’ve been relying solely on Reels or feel burnt out by short-form video, this is your sign to bring carousels back into your strategy the right way. You’ll learn: Why carousels are showing up in more places than ever (yes, even the Reels feed!) How they actually increase your content’s reach and longevity The easiest way to repurpose your video content into high-performing carousels My top tips for designing slides that keep people swiping (without overwhelming them) Whether you're a coach, service provider, or content creator — this is your crash course on how to make carousels work with your video content, not against it.   EPISODE RESOURCES: Watch this episode on YouTube: https://yt.openinapp.co/reelsvscarousels    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/  YouTube: https://www.youtube.com/@shinewithnatasha/ 

Instagram Stories aren’t working like they used to—and if you’ve seen a drop in views, replies, or engagement, you are not alone In this episode, I’m pulling back the curtain on how my Instagram Story strategy has completely changed in 2025. I’ll walk you through the outdated tactics I’ve left behind, what’s actually working now, and how I’m using Stories to build deeper connections and drive conversions. Whether you’re a coach, service provider, or creative entrepreneur, this is your roadmap to creating Stories that feel intentional—and actually work. 🎧 Press play to refresh your strategy and show up with confidence on Stories again.   EPISODE RESOURCES: Watch this episode on YouTube: https://yt.openinapp.co/igstoriesstrategy    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/  YouTube: https://www.youtube.com/@shinewithnatasha/ 

Want to grow your audience, boost engagement, and finally get consistent with your content? The secret might be simpler than you think: a signature video series.   In this episode, I’m breaking down exactly why a well-structured video series is one of the most powerful tools for creators — and how to create one that actually gets views, subscribers, and conversions.   Whether you're on YouTube, Instagram Reels, TikTok, or even creating a podcast series — this strategy can work for you (if you do it right!). I’ll also share insights from my own video series that helped me grow my list, boost engagement, and convert over one thousand warm leads to my email list.   Ready to create a series that actually drives results?   Join the upcoming workshop: DIY Your Signature Video Series — Learn the exact framework I use for myself and my clients, plus get my 30-day action plan + Flodesk templates.   Save $10 off your workshop ticket with this link: https://shinewithnatasha.thrivecart.com/diy-video-series-2025/     EPISODE RESOURCES: Watch this episode on YouTube: https://yt.openinapp.co/hi844    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/    Website: https://shinewithnatasha.com/podcast    Instagram: https://www.instagram.com/shinewithnatasha/    YouTube: https://www.youtube.com/@shinewithnatasha/   

I just wrapped my first YouTube series of the year — and the results were better (and more surprising) than I expected. In this episode, I’m breaking down the results from the Simple Video Systems series: what it was, why it worked, and how this 4-part series brought in 917 new email subscribers, 1.3K new YouTube subs, and over 41K views in just six weeks. This isn’t about luck or virality — it’s about building a strategic, binge-worthy video series designed to convert. Whether you’re ready to create your own signature series or just want to see what’s working on YouTube right now, this case study will give you a real, behind-the-scenes look at my exact process. What You’ll Learn in This Episode: How I planned and structured a binge-worthy video series The surprising stats + what content performed best How I turned the series into a lead-generating machine Simple (but powerful) promo strategies that drove results What I’d change next time to make it even better If creating a strategic, signature series is on your radar this year, then this case study breakdown is the perfect thing to help give you more insight and inspiration on what that could look like in action for your own business.   EPISODE RESOURCES: Join the Signature Series Workshop (save $10): https://shinewithnatasha.thrivecart.com/diy-video-series-2025/  Watch this episode on YouTube: https://yt.openinapp.co/seriescasestudy  Binge the Simple Video Systems Series: https://yt.openinapp.co/simplevideosystems    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/   Website: https://shinewithnatasha.com/podcast   Instagram: https://www.instagram.com/shinewithnatasha/   YouTube: https://www.youtube.com/@shinewithnatasha/    

Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine  YouTube is THE platform to watch in 2025, and after years of refining my approach, I’m doubling down with a strategy that’s already delivering major results. In this episode, I’m breaking down exactly how I grew my channel from 2.5K to 5K subscribers and finally got monetized—and, more importantly, how I’m using that momentum to scale even further this year. This isn’t just about one viral video—it’s about a repeatable system that’s built for long-term success. Whether you’re just starting or looking to take your channel to the next level, this episode will give you the exact framework I’m using to grow consistently and sustainably in 2025. What You’ll Learn in This Episode: The 2025 YouTube growth strategy I’m implementing for steady, scalable success Why one viral video isn’t enough—and how to build a system that works long-term My content approach (including video podcasting, series strategy & content mix) How I optimize thumbnails, structure, and video formats for maximum impact The tools & workflow that make content creation easier and more effective If YouTube growth is a priority for you this year, this is the insider strategy breakdown you don’t want to miss.   EPISODE RESOURCES: Watch the full episode on YouTube: https://yt.openinapp.co/2025youtubestrategy    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/   Website: https://shinewithnatasha.com/podcast   Instagram: https://www.instagram.com/shinewithnatasha/   YouTube: https://www.youtube.com/@shinewithnatasha/  

Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine  Ever feel like you're constantly behind on content creation? Struggling to stay consistent or find time to film? The secret to showing up regularly without burnout is a Content Day! In this final episode of the Simple Video Systems series, I’m taking you behind the scenes of my own Content Day workflow—sharing exactly how I plan, film, and batch content to stay on track. This system is the key to eliminating content roadblocks, creating consistently, and actually enjoying the process. What you'll learn in this episode: What a Content Day is and how to structure one for your workflow The difference between admin and creative tasks (and why both matter) How to customize a Content Day based on your schedule and energy My personal system for batching video content efficiently Action steps to set up your first (or next) Content Day Whether you're creating for TikTok, Reels, Shorts, or YouTube, this system will help you stay consistent, reduce stress, and finally feel in control of your content strategy.   Catch up on the previous episodes: [Part 1 – How to Create Aesthetic Video Edits] - https://yt.openinapp.co/videomoodboard   [Part 2 – Organizing Your Video Content] - https://yt.openinapp.co/organizevideocontent  [Part 3 – Video Tools Under $100] - https://yt.openinapp.co/budgetvideotools    EPISODE RESOURCES: Grab your workbook: https://shinewithnatasha.myflodesk.com/simple-systems  Watch the full episode on YouTube: https://yt.openinapp.co/contentdaybts    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/  YouTube: https://www.youtube.com/@shinewithnatasha/   

Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine Want to create more video content in 2025 without breaking the bank? You don’t need fancy equipment to start, but the right budget-friendly tools can help you save time, improve quality, and stay consistent. In the third episode of the Simple Video Systems series, I’m sharing the ultimate video tools starter kit for content creators—all under $100. Whether you’re making TikToks, Reels, YouTube videos, or podcasts, this guide will help you choose the best video tools that actually make a difference without wasting money on things you don’t need. What You’ll Learn in This Episode: The only video tools content creators need to create high quality video content How to choose the right tools based on the type of content you create Why investing in the right gear helps you create faster and more consistently When to upgrade your setup (and when you don’t need to) So many people buy video gear they never use—this episode will help you invest wisely and build a setup that actually works for you. Catch up on the previous episodes: [Part 1 – How to Create Aesthetic Video Edits] - https://yt.openinapp.co/videomoodboard  [Part 2 – Organizing Your Video Content] - https://yt.openinapp.co/organizevideocontent    EPISODE RESOURCES: Grab your workbook: https://shinewithnatasha.myflodesk.com/simple-systems  Watch the full episode on YouTube: https://yt.openinapp.co/budgetvideotools  CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/@shinewithnatasha/

Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine Ever feel like your video content is all over the place? Struggling to find your best footage or stay consistent with posting? The key to effortless content creation isn’t just creativity—it’s organization! In the second episode of the Simple Video Systems series, I’m breaking down a simple 3-step system to help you organize your video content so you can post more consistently and stress less. From keeping track of footage to managing content ideas, this system will save you time, eliminate content clutter, and make creating videos easier than ever! What You’ll Learn: How to clean out your old footage and clear the content clutter The best ways to organize your video clips, drafts, and ideas A simple maintenance routine to keep your content organized (so you never lose track of footage again!) This system works whether you’re creating for TikTok, Reels, Shorts, YouTube, or any other platform. If you’re tired of scrambling to find the right footage or struggling to stay consistent, this episode will help you set up an easy-to-maintain system that keeps your content accessible and ready to post! EPISODE RESOURCES: Grab your workbook: https://shinewithnatasha.myflodesk.com/simple-systems    Watch the full episode on YouTube: https://yt.openinapp.co/organizevideocontent  CONNECT WITH NATASHA: Agency: http://withshinestudio.com/    Website: https://shinewithnatasha.com/podcast    Instagram: https://www.instagram.com/shinewithnatasha/    YouTube: https://www.youtube.com/@shinewithnatasha/  

Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine Ever feel like your video content just doesn’t measure up, or wonder how others make their TikTok, Reels, and Shorts so visually cohesive and on-brand? The secret lies in creating a video mood board—your ultimate system for aesthetic, branded edits! In this first episode of the Simple Video Systems series, I’ll walk you through exactly how to create a video mood board that acts as your go-to guide for editing. Say goodbye to overthinking and wasted time, and hello to effortless, stunning content that reflects your brand’s unique vibe. What You’ll Learn: What a video mood board is and how it simplifies your editing process. Key elements to include: text overlays, captions, hooks, thumbnails, editing styles, and more. Tips for designing your mood board: from inspiration to framing, layering, and design. This episode will teach you how to create scroll-stopping content by organizing your visuals and edits into a cohesive, time-saving system. Whether you’re filming for TikTok, Reels, or Shorts, this step-by-step guide will help you elevate your video content and stay on-brand every time. Let's dive in!   EPISODE RESOURCES: Grab your Video Mood Board Workbook: https://shinewithnatasha.myflodesk.com/simple-systems  Watch the full episode on YouTube: https://yt.openinapp.co/videomoodboard  CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/  YouTube: https://www.youtube.com/@shinewithnatasha/ 

Video content is changing, and in 2025, success on social media for business means adapting to new strategies. In this episode, I'm breaking down what’s working for my clients and me.    Discover why hyper-specific content tailored to your ideal audience is the key to standing out, and why platforms like LinkedIn and YouTube are the rising stars of the social media marketing world. Say goodbye to wide-net strategies like trending audios and clickbait, and learn how to focus on authentic connection and value-driven content.    Whether it’s longer short-form videos, unexpected hooks, or storytelling techniques, this video is packed with actionable tips to help you crush your video content strategy and grow your online business in 2025.   EPISODE RESOURCES: Watch the full episode on YouTube: http://youtube.com/watch?v=2o5tZzoWDU8&list=PL9ltx1kKv258DgV6x1ORXsbJjZdpoArao  Watch the video about hooks on YouTube: https://www.youtube.com/watch?v=uXq6vVPNc4Y&list=PL9ltx1kKv258DgV6x1ORXsbJjZdpoArao  Watch the video about YouTube podcasts: https://www.youtube.com/watch?v=sXVkHAScZfY&list=PL9ltx1kKv258DgV6x1ORXsbJjZdpoArao    CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/  YouTube: https://www.youtube.com/@shinewithnatasha/ 

Is ManyChat still relevant in 2025?   In this episode, I break down the pros and cons of Instagram DM automation, how ManyChat works, and whether it's still relevant for your 2025 strategy. I'll be sharing client examples, my personal approach, and tips to make the most of ManyChat without sacrificing authentic engagement.   If you're curious about boosting your 2025 social media strategy with DM automation, this episode is for you!   EPISODE RESOURCES:  Watch the full episode on YouTube: https://youtu.be/1d4QKykqgNI    CONNECT WITH NATASHA:  Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Struggling to turn your social media followers into paying customers and clients? In this video, I’m revealing four powerful strategies to help you convert those quiet social media lurkers into engaged leads and sales, all while staying authentic to your brand.   If you’ve ever wondered why some businesses consistently have people lining up to buy while others struggle, these strategies will change the game for you.   Here’s what we’ll cover: ✅ The Slow Burn: How building genuine connections (not just niche content) pays off ✅ Thought Leadership: Collabs and partnerships that build trust and create warmer leads faster ✅ Freebie Content: Why offering value upfront makes selling the natural next step ✅ Omni-Presence: Using multiple platforms and consistent messaging to boost conversions   Whether you’re a business owner, content creator, or marketer, these proven methods can work independently—or together for maximum impact. Let's dive in!   EPISODE RESOURCES:  Learn more about the YouTube x Podcast Workshop: https://shinewithnatasha.thrivecart.com/yt-podcast-workshop/   Future-Proof Your Marketing With Video Podcasting: https://youtu.be/ivSmgWI7uYE  Upgrade Your Podcast to Video in 2025: https://youtu.be/sXVkHAScZfY  Watch the full episode on YouTube: https://youtu.be/PcKhSgZKqHA    CONNECT WITH NATASHA:  Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw