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Welcome to Customer Growth Sessions, presented by Intergrowth. Join host Pat Ahern, Managing Partner at Intergrowth, as we discuss techniques to build and scale systems that boost profitability for up-and-coming ecommerce businesses.
81 Episodes
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In this episode of Customer Growth Sessions, we delve into the importance of fixing broken backlinks to enhance your SEO efforts. Pat shares insights on how links act as the digital currency and the critical role they play in the AI-integrated customer journey. Learn a step-by-step method using the tool Ahrefs to identify broken backlinks and effectively redirect them.
This quick tip aims to help you recover lost link equity and boost your website's profitability as we approach 2026.
Learn a step-by-step method using the tool Ahrefs to identify broken backlinks and effectively redirect them.
Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode of Customer Growth Sessions, Brianna Raich, founder of Banda Bags, discusses building a socially conscious, slow-fashion business that empowers women artisans in Indonesia.
She shares her compelling founding story, which began after a quarter-life crisis, and the unique experience of starting a business in a remote, rural area outside the U.S.. Brianna highlights the powerful difference between the ethical slow fashion model and the exploitative fast fashion industry, noting its impact on workers and the environment. The conversation concludes with how the Indonesian emphasis on work-life balance taught her a beautiful lesson in slowing down and working ethically.
Want to dive deeper? Head over to www.bandabags.com to learn more. And follow Banda Bags on Instagram.
Learn more about the risks of fast fashion and poor working conditions: The Rana Plaza collapse in 2013 is a tragic example of a garment factory disaster: https://en.wikipedia.org/wiki/Rana_Plaza_collapse
Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode of Customer Growth Sessions, Sean Agatep, COO and co-founder of Vincero, discusses the often-overlooked aspects of operations in e-commerce. He emphasizes the importance of operations for scaling brands, particularly in the transition from start-up to established business. Sean shares insights on the role of third-party logistics, the impact of discounts on brand integrity, and the necessity of systemization in operations.
He also highlights key metrics for success, the flexibility of the EOS framework, and the importance of hiring for curiosity and initiative. The conversation concludes with a discussion on adapting company structures for growth and building trust among a global workforce.
Want to dive deeper? Head over to VINCERO and Tidal to learn more.
Follow Sean’s latest insights and updates on X and LinkedIn
Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this Customer Growth Sessions episode, Red Rooster Golf CEO Kerry Moher reveals that their $75K Kickstarter win came from preparation, not platform luck. After beta testing and growing an 8,000-person email list (which drove 90% of backers), the team ran a 7–8-email nurture sequence built on authentic storytelling.
They hit their $25K goal in the first 24 hours, sparked major PR (Forbes, TSN), and boosted revenue with a popular add-on, the glove compartment, purchased by 45% of supporters. Expert guidance from campaign manager Vilius Stanislovaitis was key.
Visit Red Rooster Golf's official website to learn more about its high-quality gloves and accessories.
Resources mentioned:
Your First Kickstarter Campaign (book)
Damon Didier Customer Growth Session Episode 9 on setting up your email domain for success.
Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
Join us as we chat with Jeff Greenslade, Founder and CEO of Apex Sports, an at-home sports training equipment brand. Jeff shares the story behind Apex Sports, the challenges of building the company from the ground up, and how Apex carved out a niche in the competitive Amazon marketplace. Learn about their approach to product development, the importance of customer experience, and the strategies they use to successfully launch and scale new products.
Get a special discount on Apex Sports products!
Use code Apex 20 at checkout at apexsports.co.
Learn more about Apex Sports on their official website and join the community on Instagram, TikTok, and Facebook.
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
Maggie Outridge and Tim Rogers, co-founders of ST ARGO, share how they turned a side hustle into a thriving Australian pet accessories brand.
They open up about the realities of managing rapid growth, from cash flow challenges to financing options, and offer practical advice on reinvesting in your business.
Maggie and Tim also discuss how to navigate retailer relationships, set fair payment terms, and maintain other income sources while scaling an eCommerce brand.
Resources mentioned:
Shoe Dog by Phil Knight
Learn more about St. Argo on their official website and join the community on Instagram, TikTok, and other platforms.
Listen now and discover how Maggie and Tim built ST ARGO into a premium pet accessories brand by balancing ambition with smart financial strategy.
Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
Phil Portman, founder and CEO of Textdrip, shares actionable insights on using SMS marketing to boost engagement and sales. He covers how to build effective campaigns, stay compliant, and integrate SMS into your omni-channel strategy, while also reflecting on his entrepreneurial journey and lessons in growth and resilience.
Resources mentioned:
Phil’s book – The Three Keys to Success
Atomic Habits by James Clear
Positive Intent AI
Landline Remover
Listen now and discover how Textdrip is helping businesses connect, convert, and grow.
Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
Join us as we chat with Kelly Donohue, Marketing Director at Viv for your V, a sustainable period care brand. Kelly discusses her journey with Viv, the importance of branding and design, creating a trustworthy product, and engaging with customers. Learn about their innovative product development process, marketing strategies, and the role of social media in building a relatable and authentic brand.
Learn more about Viv for your V official website and join the community on Instagram, TikTok, YouTube and Facebook.
Revisit our chat with Greg Rollet, Head of Brand Growth at Gromett, for more insights on brand strategy and audience engagement: Listen on Spotify
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode of Customer Growth Sessions, Pat interviews Alex Morel and Ezra Smyser, co-founders of Andiem, a company focused on creating sports gear to prevent injuries, specifically ankle sprains in basketball. They discuss their journey from college athletes to entrepreneurs, overcoming challenges, early sales strategies, the importance of validation, and building partnerships with influencers and professional athletes.
Curious about Andiem? Check out their website and give them a follow on Instagram!
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode of Customer Growth Sessions, host Pat welcomes Paula Wise, the founder of Sampleit, a curated box of healthy snacks for kids designed as an interactive taste test game. Paula talks about the inspiration behind Sampleit, the challenges she faced, and the steps she took in launching her business.
She shares valuable insights on gathering customer feedback, the importance of launching even without perfection, and the role of community and inner circles in promoting her business. Paula also discusses her experiences with different marketing strategies and tools, concluding with practical advice for aspiring entrepreneurs.
Discover how Sampleit is reimagining healthy snacking—explore their full offerings on Sampleit and follow @sampleitbox on Instagram.
Tools mentioned in this episode:
99designs—used to create a very inexpensive logo
Canva—used to create the scorecard and other materials
Google Forms—used for collecting information and creating surveys
Squarespace—used to build the initial website and create a page with snack links
Venmo—used for payment processing in the early stages
Typeform—used to create and send out surveys for feedback
Pirate Ship—used for shipping management
Subbly is used as a website platform specifically for subscription boxes
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode of Customer Growth Sessions, Pat Ahern interviews Mira Nair, CEO and owner of AZARIA. Mira shares the story of how AZARIA evolved from a chic diaper bag brand into a luxury, vegan leather bag company.
She breaks down the acquisition process, including her strategic use of the Rollover for Business Startups (ROBS) program and how she used Quiet Light to find and purchase the business. Mira also dives into the realities of running a product-based company—from navigating financial due diligence to overcoming operational challenges—and opens up about how she balances entrepreneurship with family life.
Curious about the ROBS program Mira used to acquire AZARIA? Learn more about how it works through the IRS ROBS Compliance Project.
Discover how Mira is building a purpose-driven brand—explore AZARIA's full collection at azaria.com, check out Quiet Light, the platform Mira used to acquire the business, and follow AZARIA on Instagram, Facebook, and TikTok.
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode of Customer Growth Sessions, Pat Ahern interviews Tom DeMartino, Head of Growth at JustFoodForDogs. Tom shares the company’s origin story, which is rooted in transparency and a commitment to providing human-grade dog food.
He breaks down how shifting cultural attitudes toward pet ownership have shaped their marketing strategies, the importance of educating consumers on the drawbacks of traditional kibble, and how their team uses user-generated content to fuel successful paid social campaigns. Tom also discusses how JustFoodForDogs finds and engages with their top customers to gather valuable feedback that drives growth.
Discover how JustFoodForDogs is redefining pet nutrition—connect with Tom on LinkedIn, check out Gassed the performance media agency Tom recommends and explore the Facebook Ads Library for ad inspiration from other brands.
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode of Customer Growth Sessions, Pat Ahern interviews Ronak Trivedi, CEO and co-founder of Pietra. Ronak shares how Pietra helps small e-commerce businesses by using AI to streamline operations, reduce costs, and make launching a business easier.
He also addresses common challenges entrepreneurs face, including balancing a side hustle with a full-time job, competing with established brands, and overcoming the fears of starting something new.
Discover how Pietra is empowering entrepreneurs—visit their website
and follow them on Instagram TikTok and LinkedIn for the latest updates.
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode of Customer Growth Sessions, Pat delves into the essential strategies for effective business positioning in the AI era. Pat highlights the importance of clearly defining what makes your business unique to excel in customer acquisition when customers rely heavily on Large Language Models (LLMs) like ChatGPT for recommendations. Key takeaways include crafting a distinct business pitch, maintaining internal alignment, communicating positioning across online channels, and optimizing for search engines and LLMs.
Read Pat’s full article on positioning here: https://intergrowth.com/positioning/
Learn more about Discoverability, Crawlability, and Indexability: https://intergrowth.com/seo/indexability-crawlability/
Get a detailed breakdown of the key technical SEO issues to focus on first: https://intergrowth.com/seo/pareto-principle/#3
Pat's LinkedIn: https://www.linkedin.com/in/pahern/
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode of Customer Growth Sessions, Pat is joined by Zechariah Thomas, founder and CEO of Swift Hockey. Zechariah shares his journey from being a professional hockey player to founding Swift Hockey and discusses their unique approach to social media marketing. He emphasizes the importance of consistency and creativity in content creation, which has helped Swift Hockey dominate the market despite a limited budget.
Zechariah also recounts his experience on Dragon's Den and provides practical advice for e-commerce brands looking to grow their social media presence.
Learn more about Swift Hockey and don’t forget to follow them on Instagram for the latest updates.
Learn more about Swift Hockey and don’t forget to follow them on Instagram for the latest updates.
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode of Customer Growth Sessions, Pat Ahern interviews Scott Bailey, CEO and co-founder of Path Projects. Scott discusses his journey in the trail running apparel industry, his previous ventures, and key lessons learned about business planning, partnership, and successful exits.
He emphasizes the importance of having complementary skill sets among partners, staying focused on successful products, and strategically planning for long-term growth.
Discover high-performance gear from PATH Projects—visit their website, and follow them on YouTube and Instagram for the latest updates.
Pat mentioned this episode as a similar listen:
“Leather and Leadership” with Dave Munson.
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode, Pat interviews LeiLani Kopp, founder and formulator of Sweet LeiLani Cosmetics—a clean, plant-based, vegan, and cruelty-free beauty brand. LeiLani shares her journey from working in film and TV to starting her own cosmetics company, inspired by her pro bono work with cancer, burn, and trauma patients.
She discusses the challenges of pivoting her business from retail to e-commerce during the COVID-19 pandemic, the importance of adaptability, and her mission to redefine beauty with a holistic approach.
Check out Sweet LeiLani Cosmetics on Instagram, Facebook, and TikTok for beauty tips, product updates, and behind-the-scenes content.
Connect with LeiLani on LinkedIn to learn more about her journey and mission!
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
Special Offer:
Get 20% off your order at sweetleilani.com with code PLANTPOWERED (all caps) at checkout.
In this episode of Customer Growth Sessions, Tim Volkema, CEO of Schuil Coffee, shares how he acquired and scaled a specialty coffee business.
He breaks down key growth strategies—spotting acquisition opportunities, scaling a team from 15 to 55, and auditing your own business for hidden potential. Tim also explores the impact of launching e-commerce and keeping margins strong to drive profitability.
Be sure to check out Schuil Coffee and give them a follow on Facebook and Instagram to stay updated on their latest offerings and coffee insights.
Resources Mentioned by Tim:
Traction by Gino Wickman - A powerful guide to building a strong, scalable business using the Entrepreneurial Operating System (EOS).
Joven Coffee -Supporting the next generation of coffee farmers with ethically sourced beans from around the world.
Brew Sparrows – Discover a thoughtful blend of coffee culture and intentional living through curated brews and lifestyle content.
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode of Customer Growth Sessions, Davina Kaonohi, CEO and co-founder of Element Apothec, shares the story behind her health and wellness brand.
She discusses strategies for business growth, including the importance of building a strong advisory network, creating impactful internship programs, and leveraging AI to enhance efficiency.
Davina offers practical advice for entrepreneurs looking to scale their businesses effectively.
Davina shared this resource: Founder Institute FAST Agreement Template — a standardized template for early-stage startup advisor agreements. It's a great tool for clearly defining advisor roles, equity, and expectations.
Davina introduces her AI venture, PopTech Studio, for brand voice and SEO.
Be sure to check out Element Apothec and give them a follow on Instagram, TikTok, and Facebook to stay updated on their latest products and wellness tips.
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode of Customer Growth Sessions, Pat sits down with Kate Cervini, Founder and CEO of 100ml. Kate shares how her brand delivers skincare and wellness products designed for travelers, and walks us through her journey of building partnerships with boutique hotels.
She offers valuable insights into effective cold outreach, the power of persistence, and the importance of adapting to feedback. Kate also provides practical advice for aspiring entrepreneurs, emphasizing the value of testing, learning, and growing through every experience.
Check out 100ml for the latest updates, and be sure to follow them on TikTok and Instagram for more content and behind-the-scenes insights.
Kate uses Snov.io as a go-to tool for email discovery.
For more on approachable A/B testing, check out this episode of the Paire Podcast: Listen on Spotify.
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
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