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Welcome to Customer Growth Sessions, presented by Intergrowth. Join host Pat Ahern, Managing Partner at Intergrowth, as we discuss techniques to build and scale systems that boost profitability for up-and-coming ecommerce businesses.
92 Episodes
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In this episode of Customer Growth Sessions, Pat Ahern sits down with Benjamin du Haÿs from Baumier to discuss his entrepreneurial journey and how he built a company around the principles of self-management.
Benjamin shares the story behind Baumier, a brand focused on thoughtfully designed bikes and a values-driven team culture. He explains the concept of a teal organization and how self-management empowers individuals to take ownership and accountability within a company.
Throughout the conversation, Benjamin also reflects on the challenges of navigating team dynamics without traditional hierarchies and contrasts the venture capital path with bootstrapping, highlighting the importance of balancing financial growth with the well-being of the team.
This is the resource Benjamin mentioned for learning more about teal organizations and self-management:
https://www.reinventingorganizations.com/
Want to know more about Baumier?
To learn more about Baumier and follow the brand’s latest updates, visit the official Baumier website and follow the brand on Instagram.
Connect with Benjamin on LinkedIn.
Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to https://intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode of Customer Growth Sessions, we sit down with Jonathan Spyralatos — better known as Jon the Freelancer — to unpack what it really takes to scale successfully with Meta ads.
Jonathan breaks down the most common growth plateaus businesses face when running paid social campaigns and explains why increasing Average Order Value (AOV) is often the key lever for unlocking sustainable scale.
He shares practical insights on overcoming creative fatigue, structuring ad accounts for performance, and adapting your marketing strategy to align with how Meta’s platform actually works.
From breaking through scaling ceilings to building effective testing frameworks and avoiding costly management mistakes, this episode delivers tactical, actionable advice for brands looking to grow profitably without burning budget.
Resources & Links Foreplay
https://www.foreplay.co/
Related episode:
How Alberto Benhamu Used Amazon to Expand Shoozas Internationally
Connect with Jonathan:
Check out Jon’s website to learn more about his work and services.
Follow him on Instagram for insights on scaling Meta ads and creative strategy.
Don’t forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode of Customer Growth Sessions, Pat Ahern sits down with Tricia Salcido, CEO of Softstar Shoes, to explore the company’s remarkable journey — and its recent transition to 100% employee ownership.
Tricia shares her personal background and the story behind Softstar Shoes, a values-driven footwear company known for its craftsmanship and community roots. She walks through the strategic and emotional considerations behind the company’s move to an employee-owned trust (EOT), explaining how the structure works and why it aligned so deeply with the founders’ long-term vision.
This is the organization that Tricia mentioned that can help with setting up an employee-owned trust. https://project-equity.org/
Want to know more about Softstar Shoes?
Visit their website here: 👉 Softstar Shoes
Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode, Pat Ahern sits down with Luciano Hernandez, owner and co-founder of Spirit Fire. Luciano shares his entrepreneurial journey, reflecting on a recent injury and recovery that tested both his resilience and mindset. He discusses the founding of Spirit Fire, key lessons learned in building the brand, and the importance of adaptability in entrepreneurship.
The conversation explores effective marketing strategies, the power of authentic relationships, and the importance of strong networking for long-term success. Luciano also highlights the mindset required to overcome setbacks, emphasizing the importance of building a supportive community and finding small daily wins to maintain motivation and momentum.
To learn more about Luciano Hernandez and his work at Spirit Fire, visit the official Spirit Fire website, connect with Luciano on LinkedIn, and follow Spirit Fire on Instagram.
Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode, Mason Duling, Managing Director of Almost Manic and co-founder of TruColour Products, shares his journey building and scaling consumer brands. He breaks down big-box retail, EDI and ERP systems, marketing strategies that drive sell-through, and his latest venture, Almost Manic—a mental health–focused performance wear brand.
To learn more about Mason Duling and his work at Almost Manic, visit the official Almost Manic website and follow the brand on Instagram, TikTok, Facebook, and X.
Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode of Customer Growth Sessions, Pat Ahern speaks with Aya Shimura, founder of A.Shimus, a women’s workwear brand specializing in petite designs made in Japan. Aya shares her journey of building the brand, the value of Japanese craftsmanship, and the process of finding the right manufacturing partners. She also breaks down key considerations for emerging businesses, including minimum order quantities, production lead times, and effective communication with manufacturers.
Additionally, Aya discusses inventory management and the challenges of shipping and tariffs in the fashion industry.
To learn more, visit the official A.Shimus website and follow the brand on Instagram.
Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode of Customer Growth Sessions, Pat Ahern talks with Amber Caro, founder of Marketbite, about launching successful e-commerce sites. Amber shares when Shopify is the right choice, when to consider alternatives, and how early-stage brands can approach DIY builds.
They also cover CRO, user experience, and when hiring an agency makes sense, plus how Marketbite supports growing brands with affordable, high-quality solutions.
Visit Marketbite to learn more.
Submit your business here to be featured in Amber’s weekly CPG Wins on LinkedIn
Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode of Customer Growth Sessions, we talk with Josh Nowak, co-founder of Breaking Free Industries, about his journey from incarceration to entrepreneurship. Josh shares how his experiences shaped his values, his belief in second chances, and his mission to support justice-impacted individuals.
The conversation explores work–life balance, asking for help, accessing free business resources, practical sales strategies, and how to raise prices while maintaining trust and integrity.
Visit Breaking Free Industries to learn more.
Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode, we sit down with Josh Parks, founder of GhostFit Apparel, to explore the brand’s evolution from a direct-to-consumer (B2C) startup into a thriving B2B apparel business. Josh breaks down the realities of sales—how to handle rejection, push through setbacks, and stay consistent when prospects say no.
He also shares practical strategies for winning conversations at trade shows, leveraging LinkedIn outreach, and navigating common sales objections. For new and aspiring entrepreneurs, Josh offers grounded advice on building with intentionality, focus, and long-term vision.
🔧 Tools mentioned: PhantomBuster for outreach automation
👉 Check out GhostFit Apparel
📸 Follow them on Instagram
💼 Connect with Josh on LinkedIn to learn more.
Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
WE’RE BACK. Season 3 starts now. 🚀
Pat Ahern kicks things off with Emmy Award winning TV host and Getting On Brand founder Tracy Stumpf.
They dive into personal branding in a video first world covering how to show up confidently on camera and why authenticity is your ultimate advantage.
Want more? Visit Getting On Brand and follow or connect with Tracy on Instagram.
Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode of Customer Growth Sessions, Pat Ahern discusses two key SEO strategies for e-commerce businesses to boost revenue, especially during the post-holiday slump. He emphasizes the importance of creating collections pages to enhance search engine visibility and user experience, and the benefits of setting up Google Merchant Center to tap into additional revenue streams.
Pat shares practical advice and real-world examples to illustrate how these strategies can lead to significant revenue increases.
Pat also recommends the Google & YouTube app for Shopify, which makes integrating Google Merchant Center with your store straightforward.
Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode of Customer Growth Sessions, we delve into the importance of fixing broken backlinks to enhance your SEO efforts. Pat shares insights on how links act as the digital currency and the critical role they play in the AI-integrated customer journey. Learn a step-by-step method using the tool Ahrefs to identify broken backlinks and effectively redirect them.
This quick tip aims to help you recover lost link equity and boost your website's profitability as we approach 2026.
Learn a step-by-step method using the tool Ahrefs to identify broken backlinks and effectively redirect them.
Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode of Customer Growth Sessions, Brianna Raich, founder of Banda Bags, discusses building a socially conscious, slow-fashion business that empowers women artisans in Indonesia.
She shares her compelling founding story, which began after a quarter-life crisis, and the unique experience of starting a business in a remote, rural area outside the U.S.. Brianna highlights the powerful difference between the ethical slow fashion model and the exploitative fast fashion industry, noting its impact on workers and the environment. The conversation concludes with how the Indonesian emphasis on work-life balance taught her a beautiful lesson in slowing down and working ethically.
Want to dive deeper? Head over to www.bandabags.com to learn more. And follow Banda Bags on Instagram.
Learn more about the risks of fast fashion and poor working conditions: The Rana Plaza collapse in 2013 is a tragic example of a garment factory disaster: https://en.wikipedia.org/wiki/Rana_Plaza_collapse
Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode of Customer Growth Sessions, Sean Agatep, COO and co-founder of Vincero, discusses the often-overlooked aspects of operations in e-commerce. He emphasizes the importance of operations for scaling brands, particularly in the transition from start-up to established business. Sean shares insights on the role of third-party logistics, the impact of discounts on brand integrity, and the necessity of systemization in operations.
He also highlights key metrics for success, the flexibility of the EOS framework, and the importance of hiring for curiosity and initiative. The conversation concludes with a discussion on adapting company structures for growth and building trust among a global workforce.
Want to dive deeper? Head over to VINCERO and Tidal to learn more.
Follow Sean’s latest insights and updates on X and LinkedIn
Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this Customer Growth Sessions episode, Red Rooster Golf CEO Kerry Moher reveals that their $75K Kickstarter win came from preparation, not platform luck. After beta testing and growing an 8,000-person email list (which drove 90% of backers), the team ran a 7–8-email nurture sequence built on authentic storytelling.
They hit their $25K goal in the first 24 hours, sparked major PR (Forbes, TSN), and boosted revenue with a popular add-on, the glove compartment, purchased by 45% of supporters. Expert guidance from campaign manager Vilius Stanislovaitis was key.
Visit Red Rooster Golf's official website to learn more about its high-quality gloves and accessories.
Resources mentioned:
Your First Kickstarter Campaign (book)
Damon Didier Customer Growth Session Episode 9 on setting up your email domain for success.
Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
Join us as we chat with Jeff Greenslade, Founder and CEO of Apex Sports, an at-home sports training equipment brand. Jeff shares the story behind Apex Sports, the challenges of building the company from the ground up, and how Apex carved out a niche in the competitive Amazon marketplace. Learn about their approach to product development, the importance of customer experience, and the strategies they use to successfully launch and scale new products.
Get a special discount on Apex Sports products!
Use code Apex 20 at checkout at apexsports.co.
Learn more about Apex Sports on their official website and join the community on Instagram, TikTok, and Facebook.
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
Maggie Outridge and Tim Rogers, co-founders of ST ARGO, share how they turned a side hustle into a thriving Australian pet accessories brand.
They open up about the realities of managing rapid growth, from cash flow challenges to financing options, and offer practical advice on reinvesting in your business.
Maggie and Tim also discuss how to navigate retailer relationships, set fair payment terms, and maintain other income sources while scaling an eCommerce brand.
Resources mentioned:
Shoe Dog by Phil Knight
Learn more about St. Argo on their official website and join the community on Instagram, TikTok, and other platforms.
Listen now and discover how Maggie and Tim built ST ARGO into a premium pet accessories brand by balancing ambition with smart financial strategy.
Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
Phil Portman, founder and CEO of Textdrip, shares actionable insights on using SMS marketing to boost engagement and sales. He covers how to build effective campaigns, stay compliant, and integrate SMS into your omni-channel strategy, while also reflecting on his entrepreneurial journey and lessons in growth and resilience.
Resources mentioned:
Phil’s book – The Three Keys to Success
Atomic Habits by James Clear
Positive Intent AI
Landline Remover
Listen now and discover how Textdrip is helping businesses connect, convert, and grow.
Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
Join us as we chat with Kelly Donohue, Marketing Director at Viv for your V, a sustainable period care brand. Kelly discusses her journey with Viv, the importance of branding and design, creating a trustworthy product, and engaging with customers. Learn about their innovative product development process, marketing strategies, and the role of social media in building a relatable and authentic brand.
Learn more about Viv for your V official website and join the community on Instagram, TikTok, YouTube and Facebook.
Revisit our chat with Greg Rollet, Head of Brand Growth at Gromett, for more insights on brand strategy and audience engagement: Listen on Spotify
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
In this episode of Customer Growth Sessions, Pat interviews Alex Morel and Ezra Smyser, co-founders of Andiem, a company focused on creating sports gear to prevent injuries, specifically ankle sprains in basketball. They discuss their journey from college athletes to entrepreneurs, overcoming challenges, early sales strategies, the importance of validation, and building partnerships with influencers and professional athletes.
Curious about Andiem? Check out their website and give them a follow on Instagram!
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
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