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Description
Hosted by Gen Z strategists AJ Pulvirenti and Lilia Souri, Gen Z on Gen Z provides marketers with insight into the world’s most influential generation from Gen Zers themselves, allowing brands to forge deeper connections and drive business results. This podcast pulls back the curtain on Gen Z’s quirks, consumer behaviors, and unfiltered opinions that impact how they relate to and identify with brands. Your company’s next big move starts here, on Gen Z on Gen Z.
This podcast is brought to you by Movers+Shakers, the creative agency driving cultural relevance for brands, with over 250 billion views across its campaigns and a robust team of cultural connoisseurs dissecting Youth, Culture and Social Media daily.
4 Episodes
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Gen Z values self-expression like no other and seeks it in every facet of their lives. In this episode, Rob Mayhew, colleague and social media sensation, joins hosts AJ and Lilia to dissect how this generation expresses themselves through products, content, and their unique communities and aesthetics — and the why behind it all.
Gen Z has made shopping through social media an addictive phenomenon. Gen Z Strategists and hosts, AJ and Lilia, break down the generation’s relationship with social shopping, including topics like the power of discoverability, convenience, creator commission benefits, and how your brand can tap into the fun. Contents:04:56 - Discoverability15:24 - Convenience23:14 - Commission
Gen Z is in a situationship with their bank accounts, and marketers should take note. Hosts AJ and Lilia unpack why Gen Z is chipping away at their parent’s retirement funds (sorry mom), the rise and fall of the gig economy, why Gen Z still values treat culture, and how your brand can show up for the younger gen amidst their financial fatigue.Contents:03:14 - Why Gen Z is chipping away at their parent’s retirement funds11:10 - Rise and fall of the gig economy20:44 - Emotional spending and treat culture
Introducing Gen Z on Gen Z, the podcast that breaks down the generation so you don't have to. Gen Z strategists AJ Pulvirenti and Lilia Souri pull back the curtain on Gen Z’s quirks, consumer behavior, and unfiltered opinions that impact how they relate to and identify with their favorite brands. Subscribe for alerts when each episode drops.
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