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Welcome to the Witness Business Podcast, where we get to witness ordinary people like you and me build businesses out of big ideas. Discover not only how big ideas are formed, but how they are ultimately monetized and turned into wealth and freedom. Everyone has a million-dollar idea, but these are stories that teach us practical steps to take action on those ideas and to ultimately create million-dollar businesses. Tune in and learn how these successful entrepreneurs have reinvented themselves and made millions, and how you can follow in their footsteps.
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In this episode, we sit down with Bryan Clayton, an entrepreneur who built and exited an 8-figure lawn care company before launching GreenPal, a marketplace app that is essentially "Uber for lawn care". Bryan shares the real founder story behind building a service business, scaling a local lawn care company, navigating a successful business exit, and then starting over to build a tech startup. marketplace that now connects 300,000+ homeowners to lawn care professionals. If you're interested in entrepreneurship, small business ideas, startups, side hustles, or scaling a service-based business, this episode breaks down the practical steps Bryan took to transform a simple lawn mowing business into a major entrepreneurial success.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Bryan on Instagram: @bryanmclayton
In this episode, we sit down with Greg Lernihan to discover how he and his former colleague built from scratch the $3 billion tech giant Convergint Technologies. We learn about the successful 20-year careers they had previously, and why they chose to abandon the safety net of good job to build something from the ground up. From feelings of inadequacy, to hiring employees, to creating culture, to leaving a legacy, Greg spares no details. Whether you aspire to build something big, or you're in the middle of it, you won't want to skip this one!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusiness
After years of saving to pursue a simpler, more self-sufficient life, Jenni and her husband moved their family to a 16-acre plot of land in Alabama to more fully embrace living off the land. This is where Five Oaks Farm was born. Along the way, however, an autoimmune disease led Jenni on a sourdough journey. She began sewing beeswax-lined bread bags from fabrics she loved, and quietly grew this into a multi-million-dollar brand. In this episode, Jenni shares the unlikely path that led to her bread bag success, how she was able to change the stories of 50+ women, and why staying true to the story behind the product became her greatest competitive advantage. Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Jenni on Instagram: @fiveoaksfarmal
John co-founded Lowcountry Littles with his wife, Anna, after walking away from the clear, fairly comfortable path. Rather than building his career as a CPA, or taking over his family's business, he decided to chase something far more uncertain but deeply personal.With no background in product manufacturing or the baby industry, John and Anna leaned into a potential hole in the baby / toddler market, alongside a passion for gut health and parenting. They moved their family across the country and staked their livelihood on building a company that makes food-grade silicone kids products. We talk about the tension between security and calling, and the risks, lessons, and faith it takes to pursue an idea that may not make sense on paper, but making it work anyway.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Lowcountry Littles on Instagram: @lowcountrylittles_inc
In this episode, Kevin and Jaime from the Believe Crew share why they sold everything, moved their family to Mexico, and rebuilt their lives around a new definition of success. A definition rooted in values, freedom, and intention. And now they are helping others do the same.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Believe Crew on Instagram: @believecrewcoaching
In this episode, we sit down with Dylan Stimpson, the founder who went first-to-market with a rage room in Boise in his early 20s. Dylan breaks down how the idea came to life, how he funded and launched the business at a young age, and what it actually takes to turn controlled destruction into real revenue. We dive into profits, expansion, sourcing smashable items, and more from a growing business built around stress relief. If you're curious how unconventional ideas can become profitable companies, this one's for you.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Dylan on Instagram: @ragerssmashnaxe
In this episode, twin brothers Hayden and Hunter England share how they built Twisted Twins, a smash burger and ice cream shop in rural Illinois that has become a small-town staple. From early entrepreneurial experiments to literally digging trenches to save startup costs, they break down the grit, creativity, and hands-on work it took to turn burgers and ice cream into a wildly successful local business.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Twisted Twins on Instagram: @twistedtwinseat
What started as an idea on an olde ratty couch turned into a life-changing business and a powerful mission. In this episode, Cori Myka, co-founder of Calm Within Adult Swim, shares how a simple desire to slow down and teach people sparked the idea to help adults overcome their fear of water. She walks us through how they went from teaching kids at community pools to offering personalized adult swim lessons, building emotional safety and confidence in the water, scaling worldwide through YouTube and online classes, and even launching a retreat-style swim training in tropical destinations. If you’re interested in starting a business, or if you’ve ever felt judged for not knowing how to swim, this story might just change your mind, and maybe inspire your next venture.Get your first Every Plate meal box free here!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Cori on Instagram: @calmwithinadultswim
What happens when you flip over a pack of chewing gum, dig into the ingredients, and realize you're chewing on essentially plastic and rubber? Nate did exactly that. Sparked by an oral-health crisis, combined with his background as a chef and flavor guy, he went deep into research and built Underbrush Gum from scratch. Nate takes us behind the scenes of his micro-batch experiments, the [borderline insane] cost of ingredients, the early pricing mistakes, the moment the business proved itself with 30 orders in a week, and the company's rise to prominence with over 100,000 orders per month. For anyone stuck on the sidelines with an idea, this is the kind of interview that shows what it truly takes to go from "I should do this" to "I did it".Get your first Every Plate meal box free here!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Nate on Instagram: @nathan.and.sons
If you tell your friends you just spent $20,000 on bath bombs, they'll probably think you've lost your mind. But the risk that Justin took on bath bombs turned into something far bigger... a faith-driven brand built around storytelling, creativity, and purpose. In this episode, Justin opens up about the crazy first steps, the pivots, the moments he almost gave up, and how trusting his gut (and God) helped him turn a wild idea into a real business.If you've ever felt stuck, scared to start, or unsure whether your idea is "the one", this conversation will light a fire under you.Get your first Every Plate meal box free here!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Justin on Instagram: @biblestorykids
In this episode, we sit down with Kirsten Graham, founder of Six Figure Business Coaching, and we discuss why small business owners stay stuck doing everything themselves. She walks us through how outsourcing, hiring virtual assistants, and dropping the $10 tasks can unlock real growth. Especially for the solopreneurs who never feel like they have enough time to grow the business. If you've been the bottleneck in your own business, this is your permission to stop doing it all alone.Get your first Every Plate meal box free here!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Kirsten on Instagram: @sfbizcoaching
Cedar, the co-creator (with his father Stuart) of the Flow Hive and founder of Honey Flow, joins us to share the incredible story behind one of the most revolutionary inventions in beekeeping. As a third-generation beekeeper, Cedar spent years experimenting, failing, and refining an idea that would make harvesting honey simpler, cleaner, and more sustainable. He walks us through the early prototypes, the breakthrough moment, and how the Flow Hive went from a backyard project to a global phenomenon, changing the way people connect with bees forever.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Flow Hive on Instagram: @flowhive
Peter didn't plan for his chess board made of resin and Pokemon cards to go viral, nor did he plan for it to turn into a business. But the video went viral, and the requests came flooding in, and Nerds on Board was born. What started as a creative art project quickly became an unexpected side hustle. In this episode, we talk with Peter about his passion for art, how the viral moment happened, the variety of custom orders he's received, and what it's like turning creativity into a business.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Peter on Instagram: @peterpalficreative
Seventy-five episodes in, we're looking back on how this podcast pushed us from talking about entrepreneurship to actually living it. From vending machines to rental properties, we share where our own businesses stand today. PLUS 75 one-sentence tidbits of wisdom we've learned along the way from dozens of interviews. This milestone episode is packed with real lessons and honest reflections.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusiness
In this episode, we chat with an old friend Alex Lagos, the creative mind who helped reshape how podcasts get discovered. Long before it was industry standard, Alex was using video clips and social media to make podcast episodes go viral. Today, he runs a podcast agency and studio out of Nashville that is trusted by some of the biggest names in the industry. Alex shares how he spotted the opportunity early, the strategies that still work today, and what he sees for the future of podcasting.Be sure to check out the Show Notes!Get your first box of Every Plate for free here!Follow us on Instagram: @witnessbusinessFollow Alex on Instagram: @mralexlagos
Anthony had a stable career for years, but his real passion was always bourbon and cigars. What started as a personal collection has grown into the Bourbon Whiskey Library, with over 1,000 bottles and an educational business built around sharing his knowledge. In this episode, Anthony shares how he turned his passion into a way to semi-retire, create new income streams, and spend his days teaching others about what he loves.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Anthony on Instagram: @thebourbonwhiskeylibrary
What happens when your own sister locks you out of the business you built together? For the founders of JeeSauce, it meant starting over from scratch. After the bitter family feud that split apart the original Bitchin' Sauce brand, they tried twice more to get back on their feet, only to face crushing setback, from a manufacturer stealing their recipe to the pandemic derailing their shot at big-box success. Each time, they were flat on their face. But instead of giving up, they kept pushing.Out of what they describe as divine inspiration, JeeSauce was born. A better, shelf-stable alternative to hummus that's now thriving on store shelves and online. In this episode, we dig into the betrayal, the heartbreak, and the relentless resilience that turned total loss into the comeback story of a lifetime.Get your first box of Every Plate for free here!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow JeeSauce on Instagram: @yallneedjeesauce
In this episode, we sit down with Ethan Whitfield, founder of Wild Horizon, a protein bar made from real beef, designed to fuel hikers, adventurers, or anyone who needs a hearty meal replacement on the go. Ethan shares the inspiration behind creating a bar tough enough for the trail, the challenges of launching something entirely new, and how Wild Horizon is carving out a new lane in the protein bar market.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Wild Horizon on Instagram: @wildhorizonbar
Tyler Webb didn't follow the traditional path. No corporate job, no climbing the ladder. Instead, he started making social media content in high school, said yes to every small gig he could get, partnered with another creator, and slowly turned that hustle into Uncle Charlie, their own social media marketing agency. In this episode, Tyler shares how he went from making a few dollars here and there by simply saying "yes" to whatever was asked of him, to landing brand deals, building an agency, and growing a massive personal following. If you're an aspiring content creator wondering if you really need a 9 to 5, this one's for you.Get your first Every Plate box for free here!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Tyler on Instagram: @tyler.m.webb
In this episode, we sit down with Jamie Watts, founder and CEO of Hex Head, who turned a couple of metal signs he designed for himself and a fellow sports fan into a booming business beloved by sports fans across the country. What started as "fiddling around" quickly became a full-time operation, landing Jamie licensing deals with every major sports league, including the NFL, NBA, MLB, NHL, MLS, and every major NCAA Division I program. We dive into how he scaled this fun little side project into a multi-million dollar brand, what it took to land those coveted partnerships, and how Hex Head became a leader in the industry of man cave decor.Be sure to check out the Show Notes!Get your first Every Plate box free!Follow us on Instagram: @witnessbusinessFollow Hex Head on Instagram: @hexheadart
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