Grow My Salon Business Podcast

In this week’s episode, I’m tackling the flip side of a happy, high-performing team, what to do when things are not going smoothly. Because after the recent episode titled “The Beautiful Chaos of Building a Team,” I received a flood of emails from salon owners struggling with people issues.So today, I’m breaking down the key elements that set your team up to succeed, and what to do when they don’t. From defining the vision for your business, to recruiting for cultural fit, to onboarding properly, communicating clearly, and embracing change… this episode is all about the fundamentals of strong leadership in the salon industry. If you want a team that performs consistently, this one’s for you.IN THIS EPISODE:[00:00] Welcome and listener shout-out[00:42] Why this topic matters — and the emails that prompted it[01:56] The big question: “How do I get people to do what I want?”[02:35] First question to ask: How did you set them up?[03:39] Point 1: Define your vision, culture, and systems[05:21] Point 2: Recruit for values and alignment[06:32] Point 3: Onboarding isn’t handing over a manual[07:50] Point 4: Communication solves more than it causes[09:26] Point 5: Don’t be afraid to manage performance[10:14] People who resist change — and what to do about them[12:57] Taking over an existing team = friction guaranteed[14:13] Addressing toxic behaviour head-on[17:17] Kaizen — why continuous improvement matters[18:13] Wrap-up — see you next week!Want MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!Antony 👉 FOLLOW US!Instagram | Facebook | Website

In this week’s episode, I sit down with someone who’s grown up alongside one of the most respected salon organisations in the United States.Today's guest is Coco Wagner, daughter of David and Charlie Wagner owners of the Juut Salon Spa’s. Coco brings a fascinating blend of global experience, fresh perspective, and deep respect for the culture her family has built over 40 years. What I love about this conversation is how open and thoughtful she is about stepping into a leadership role in a family business, especially one with 450 team members and multiple locations across the country.We dive into everything from evolving an established brand to navigating the changing needs of today’s workforce, to earning the trust of long-standing team members when you’re “the owner’s daughter.” Coco also shares why structure matters more than ever for Gen Z stylists, and how Juut has managed to keep more than half their team earning six-figure incomes while working fewer hours post-COVID.It’s a generous, insightful conversation about leadership, culture, and the future of salons, and I think you’ll take a lot from it whether you’re a salon owner, a leader in your business, or simply someone wondering how the next generation is shaping our industry.IN THIS EPISODE:[00:24] The Juut story and global context[01:30] David Wagner, Horst, and the early Aveda connection[07:01] Growing up in the salons and earning trust[11:18] Digital transformation: SEO, website, and social[15:18] Maintaining culture across locations[17:26] Leading without being a hairdresser[20:28] Team buy-in when changing culture[21:32] What Gen Z wants from salons today[23:01] Hours, flexibility, and six-figure incomes[24:52] Suite life vs. salon life — and the boomerang stylists[34:28] Family dynamics in a family business[36:52] Where to connect with Coco and JuutWant MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!Antony 👉 FOLLOW US!Instagram | Facebook | Website👉 FOLLOW COCO WAGNER!Instagram | Website

I've been thinking a lot about what really makes a great salon, and it's not always what you might think. Sure, brilliant technical skills matter, but what really sets exceptional salons apart is the energy, the culture, and the people.A coaching client told me recently about the atmosphere in her salon, no drama, no bitchiness, just fun, laughter, and genuine support. Her clients connect with that positive energy the minute they walk through the door. It got me reflecting on something I talk about in my new marketing course, that we need reminding, and that is, “We're in the people business”. But with all the focus on algorithms, followers, and SEO, we sometimes forget that the best marketing is creating an incredible experience that people want to tell their friends about. I also make a comparison between my favourite TV series, The Bear, and why it reminds me of the salons I've worked in and owned. And how there's something special that happens when you bring diverse personalities together with a shared commitment to excellence and to each other.IN THIS EPISODE:[00:52] A coaching client’s story about a vibrant team culture[01:43] The real source of positive salon energy[02:36] Offline vs. online marketing, and what actually matters[03:30] How marketing used to work before the internet[03:47] The benefits of combining offline and online worlds[04:19] Re-centring the industry on human connection[04:47] My favourite TV series: The Bear and why it resonates[06:49] Why team culture is both the best and hardest part of running a salon[09:25] Work families and the power of belonging[10:37] The leader’s role in directing team energy[10:59] Final thoughts: business is peopleWant MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘  Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!AntonyRESOURCES MENTIONED IN THIS EPISODE:The Bear TV Series👉 FOLLOW US!Instagram | Facebook | Website

In this week’s episode, I’m joined by Rita Marcon, whose story perfectly captures the courage it takes to follow your intuition and reinvent yourself. Rita is a former hairdresser who climbed the corporate ladder to become the Australian General Manager for one of the biggest haircare brands before taking a leap of faith to start her own business, I Am Conscious Living.Rita’s journey is full of wisdom about courage, leadership, and self-awareness. We talk about what it takes to leave the comfort of the known, how to stay grounded when everything’s changing, and the difference between leading others and truly leading yourself. Her approach to conscious living and human leadership is something every salon owner can learn from.Whether you’re leading a team, running a salon solo, or just looking to find more meaning and calm in the chaos, this conversation will leave you inspired to breathe, be brave, and lead with heart.IN THIS EPISODE:[01:00] Meet Rita Marcon, from salon floor to global leadership[04:50] Finding the courage to change direction[07:30] Lessons learned from 28 years in corporate life[10:10] Knowing your value and self-worth as a leader[13:00] The role of culture and communication in leadership[17:00] Applying corporate lessons to small business and solo ownership[23:00] Practical ways to bring conscious living into daily salon life[33:00] Preventing burnout and finding balance[36:20] When to follow your gut vs. data in decision making[42:50] A powerful story of resilience and self-leadership[46:45] One conscious habit for every salon owner[48:30] How to connect with Rita and learn more about I Am Conscious LivingWant MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!Antony 👉 FOLLOW US!Instagram | Facebook | Website👉 FOLLOW RITA MARCON!Instagram | Website

As the end of the year approaches, it's tempting to push for maximum productivity, rush through holiday celebrations, and then collapse in a heap on Christmas Eve and call it done.But I want to challenge that. In this week’s episode, I’m talking about the power of celebration, why your team party isn’t just a party, but a culture-building strategy disguised as fun.I share stories from my own salons, where what started as a Christmas party evolved into something far more meaningful, a night of reflection, recognition, and connection. You’ll hear why celebrating your people is one of the smartest leadership moves you can make, and how simple, intentional gestures can anchor your team culture for the year ahead.So before you dive into 2026 planning, hit pause, listen in, and get inspired to make this year’s celebration something your team will never forget and set your salon up for the year ahead.IN THIS EPISODE:[01:07] Why the end of the year matters for reflection and gratitude[02:00] The evolution of my salon’s Christmas parties[03:13] Turning parties into powerful culture-building moments[04:42] The importance of team culture and belonging[06:13] Creating in-house awards and recognising achievement[07:52] Praise, purpose, and progress, what people crave at work[08:25] Building culture through moments, not KPIs[10:18] A framework for planning your end-of-year celebration[11:17] Creative salon award ideas to strengthen connectionWant MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!Antony 👉 FOLLOW US!Instagram | Facebook | Website

In this week’s episode, I’m joined by Blake Dufault, whose story is as raw as it is inspiring. From a turbulent childhood filled with chaos and heartbreak to finding purpose through hairdressing, Blake’s journey is one of relentless growth and unshakable resilience. His book I Am_____ captures that journey beautifully, reminding us that our past doesn’t define us, our choices do.We talk about how hairdressing quite literally saved him, the lessons he’s learned along the way, and his powerful belief that no one is coming to save you; you have to choose growth for yourself. Blake also opens up about how his personal story evolved into a mission to make the industry better, leading him to create AIVA, an AI-driven salon management system built to give stylists their time back.This conversation is a reminder that success isn’t about shortcuts or luck; it’s about doing the work you’re avoiding, learning from failure, and never giving up on what’s possible.IN THIS EPISODE:[00:00] Welcome and introduction to guest Blake Dufault[02:00] Why Blake wrote his book I Am Blank[06:30] Blake’s tough start in life and the lessons it taught him[09:45] How hairdressing became the turning point that saved him[12:30] Doing the work you’re avoiding – the real key to growth[14:00] The power of taking ownership: “No one’s coming to save you”[23:00] The writing process – ten years of reflection and refinement[26:30] From student to salon owner – building culture and systems[28:45] What successful salons are doing right today[31:00] How AI will reshape the future of salon business[34:00] Introducing AVA – the AI-driven virtual assistant for salons[41:00] Building technology that serves stylists, not the other way around[42:30] Why Blake walked away from social media (and how it worked)[44:30] Where to find Blake’s book and AIVA onlineWant MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘  Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!AntonyRESOURCES MENTIONED IN THIS EPISODE:I AM - Book by Blake DufaultAIVA - runwithaiva.com 👉 FOLLOW US!Instagram | Facebook | Website👉 FOLLOW BLAKE DUFAULT!Facebook 

This is part three, the final episode, in my three-part salon marketing series, and today it’s all about solutions.If you’ve listened to the first two episodes, you’ll know that the biggest problem in most salons isn’t attracting new clients, it’s keeping them. So in this episode, I’ll show you how to identify where your business is leaking clients, how to use your data to pinpoint what (and who) needs improvement, and how to start fixing it.You’ll learn the key retention metrics to track, how to interpret them, and how to turn those numbers into action, through training, coaching, and better systems. Because the key to sustainable growth isn’t through endless promotions and constantly chasing new clients, it comes from keeping the ones you already have.IN THIS EPISODE:[00:00] Welcome to part three of the salon marketing series[01:00] Recap: what marketing really is and why most salons lose clients[02:00] The Starbucks lesson, “one client at a time”[03:00] Why data is your most powerful marketing tool[03:39] Understanding new vs. existing client retention[05:01] Benchmarks: what your retention rates should look like[06:33] Why individual stylist data matters more than salon averages[07:39] Using data to identify what (and who) needs improvement[08:53] Recap of the three-part marketing framework[12:00] Final message: growth happens one client at a timeWant MORE to help you GROW?Online Salon Marketing course enrolment opening 27th October - Join the waitlist for all the info📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!AntonyRESOURCES MENTIONED IN THIS EPISODE:Online Salon Marketing course enrolment opening 27th October - Join the waitlist for all the info 👉 FOLLOW US!Instagram | Facebook | Website

This is part two of my three-part series on salon marketing, and today we're diving into why most salons are reasonably good at attracting new clients but not nearly so good at keeping them. If you listened to last week's episode, you'll know that 60% of new clients never return for a second visit, and only one in ten make it to six visits. Today, I'm explaining exactly why that happens and what marketing really has to do with it.Here's the thing most salon owners get wrong: they think marketing stops once the client walks through the door. But that's actually when the second function of marketing begins. I'm talking about the client experience, the quality of your work, and the relationships your team builds. If you've been pouring money into advertising but still struggling with retention, this episode will change how you think about marketing forever. Next week, in part three, we'll get into the actual solutions, but today is about understanding where it all goes wrong.IN THIS EPISODE:[01:00] Quick recap of part one: the three functions of marketing[02:32] Why getting clients through the door isn’t the problem[03:20] What the second function of marketing really is[04:12] Two main reasons clients don’t come back[05:19] How to give clients a reason to return[06:31] When expectations don’t match experience[08:51] Why every detail in your salon is marketing[10:04] The role of your team in delivering on your marketing promise[11:12] Wrapping up and preview of part three: the solutionsWant MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!AntonyRESOURCES MENTIONED IN THIS EPISODE:Online Salon Marketing Course - Jump on the waitlistWant to share a photo of where you're listening to this podcast, tag us @growmysalonbusiness or email antony@growmysalonbusiness.com 👉 FOLLOW US!Instagram | Facebook | Website

In this episode, I’m kicking off a brand-new three-part series on one of my favourite topics - marketing. When I had salons, marketing was something I loved, and it even won us a few awards. But here’s the thing: most salon owners completely misunderstand what marketing actually is.So today, we’re starting at the beginning, with the real definition of marketing. I’ll walk you through what I call the three functions of marketing: attracting, converting, and retaining clients. You’ll see why most salons only ever master the first part and how that keeps them stuck on a hamster wheel of constantly chasing new clients instead of building a business full of loyal ones.By the end of this episode, you’ll see marketing in a whole new light, not as something you only do on Instagram, but as everything you do from the moment a client hears about you to the moment they decide to come back again and again.IN THIS EPISODE:[00:51] The question every salon owner needs to answer: What is marketing?[02:16] Three definitions that redefine how you see marketing[03:01] Why most salons are good at attracting clients — but not keeping them[04:16] The maths behind one new client a day[06:13] The “leaky bucket” metaphor for salon marketing[08:51] The real work of marketing happens inside your salonWant MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘  Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!AntonyRESOURCES MENTIONED IN THIS EPISODE:Online Salon Marketing Course - Jump on the waitlist 👉 FOLLOW US!Instagram | Facebook | Website

In this week’s episode, I sit down with Kristin Firrell, who after more than 40 years in the professional beauty industry, is stepping into the next chapter of her life. Kristin’s story is all about connection, trust, and education. From the very beginning, when Kristin realised that in hairdressing she had found her people, to stepping into leadership roles at John Paul Mitchell Systems, her career has been shaped by authentic relationships and a passion for helping others grow.We talk about the importance of reinvention, why trust is the cornerstone of success, and how education, culture and the client experience will define the future of salons. This is a conversation about legacy, lifelong learning, and remembering that at its heart, hairdressing is always a people business.IN THIS EPISODE:[00:00] Introduction and welcome[00:50] Kristin’s early beginnings and finding her people in hairdressing[09:15] From stylist to educator to corporate leader[13:40] The power of trust and transferable skills[16:20] Going back to school at 43 and the importance of lifelong learning[25:30] What salon owners really need to understand about their business[29:00] Culture, gratitude, and creating great client experiences[31:00] Why education is at the heart of growth and connection[38:00] Advice, wisdom, and lessons from mentors[41:00] Reflections on legacy, authenticity, and relationships[42:30] Closing thoughts and gratitudeWant MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘  Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!AntonyRESOURCES MENTIONED IN THIS EPISODE:Paul Mitchell Pro - InstagramPaul Mitchell - Website 👉 FOLLOW US!Instagram | Facebook | Website👉 FOLLOW KRISTIN FIRRELL!LinkedIn

In this episode, I’m joined once again by salon owner Luke Reynolds, who’s just taken a massive step that so many owners dream about, moving from a 50-square-metre boutique salon into a stunning, purpose-built space. Luke and I talk through the entire journey: the decision to expand, the design process, managing a ballooning budget, and the lessons learned along the way.If you’ve ever wondered how you’ll know when it’s time to grow, or what it really takes to pull off a move like this, you’ll love Luke’s honest insights. From cash-flow pressures to a 75% revenue jump and a 600% growth in colour services, it’s a conversation packed with practical advice and inspiration for any salon owner with big ambitions.IN THIS EPISODE:[00:00] Welcome and episode intro[01:01] Luke shares the dream of a bigger salon[04:25] Knowing when it’s time to expand[08:50] Planning, design, and the power of a great architect[15:25] Budget surprises and cost-engineering tips[21:58] An eight-week build—how the team pulled it off[24:50] New space, new systems: what broke and how they fixed it[31:24] Competing with the independent model through culture and pay[41:46] Luke’s advice for owners considering expansion[47:46] Growth results and lessons learned after one year[50:16] Wrapping up and where to connect with LukeWant MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!AntonyRESOURCES MENTIONED IN THIS EPISODE:Check out the stunning transformation of Luke Reynolds Hairdressing over on our new blog!Podcast Episode 301 - Why Salon Culture Starts with Personal Development with Luke Reynolds  👉 FOLLOW US!Instagram | Facebook | Website👉 FOLLOW LUKE REYNOLDS HAIRDRESSING!Instagram | Website👉 FOLLOW LUKE REYNOLDS!Instagram

This week, I’m diving into what is often an overlooked growth strategy for salons, market research. The starting point for effective market research is to remember that “you are not your client.” The decisions you make about pricing, services, and the salon experience shouldn’t always be based on what you would want.In this episode, I share simple, practical ways to gather real insight from the people who matter most, your clients. From casual conversations in the chair to formal surveys and even visiting other salons yourself, you’ll learn how to collect feedback, “feed it forward,” and create an experience that keeps people coming back.IN THIS EPISODE:[00:00] Welcome and setting the scene for year-end focus[01:00] Why “you are not the client” is a crucial mindset shift[02:15] Experiencing another salon as a client[04:00] How assumptions about client needs can mislead[04:40] Market research methods that actually work[05:44] Using everyday conversations as powerful research[06:46] Feedback and the “feed it forward” principle[10:32] Turning feedback into action for continuous improvement[12:36] Episode wrap-up and next week’s teaserWant MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘  Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!AntonyRESOURCES MENTIONED IN THIS EPISODE:Online Marketing Course - Coming October 2025! Jump on the waitlist here👉 FOLLOW US!Instagram | Facebook | Website

In this week’s episode, I speak with Chris Baran. Chris has worn just about every hat in our profession: stylist, salon owner, podcaster, and global ambassador, but above all, he is a teacher. For nearly 60 years, he’s been evolving, reinventing, and staying at the forefront of education.We talk about what it really takes to be an educator, how education has changed in the wake of the pandemic, and the role of curiosity, humility, and vulnerability in teaching.Chris shares not just technical wisdom but also the mindset shifts that make the difference between simply “instructing” and truly inspiring. Whether you’re a salon owner, a stylist, or an aspiring educator, this conversation is full of nuggets about growth, leadership, and the responsibility we all have to lift others up.IN THIS EPISODE:[00:00] Introduction and welcome[00:49] Chris Baran’s background and career journey[05:00] Reinvention vs. evolution in education and creativity[08:29] How do you know if you’re ready to be an educator?[13:45] What makes a truly great teacher[18:00] The power of vulnerability and connection in teaching[21:00] Why “teaching what you most need to learn” matters[26:00] Validation, ego, and finding authenticity on stage[31:21] How education has changed since the pandemic[34:00] Generational shifts and the “swipe right” society[38:40] Creating a culture of growth inside your salon[46:10] Where to connect with Chris BaranWant MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!Antony 👉 FOLLOW US!Instagram | Facebook | Website👉 FOLLOW CHRIS BARAN!Instagram | Facebook | Website

In this week’s episode, I share the true story of a local salon that went from being fully booked and thriving to empty and struggling, all in less than two years. It’s a perfect example of how quickly things can unravel when leadership, standards, and systems disappear.We’ll break down what happened, what went wrong, and the ten key lessons that every salon owner can take away from this story. Whether you run a hair salon, a spa, or a beauty clinic, these insights will help you avoid the same mistakes and build a business that lasts.IN THIS EPISODE:[00:42] Introduction – why it’s easier to see problems as a client[01:41] A true story of a thriving salon and its decline[02:00] What made the salon successful at first[03:01] The impact of Mary leaving and the loss of standards[04:46] The financial cost of losing loyal clients[06:07] The importance of leadership and management[07:20] Word-of-mouth growth—and decline[08:37] The 10 lessons every salon owner should know[11:27] Grow book series & where to find themWant MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!AntonyRESOURCES MENTIONED IN THIS EPISODE:📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 👉 FOLLOW US!Instagram | Facebook | Website

In this week’s episode, I’m joined by Australian salon owner and stylist, Mikki Auld. Earlier this year, Mikki left her Brisbane salon in the hands of her team and took a huge leap, moving to Los Angeles to start over from scratch.Within no time at all, she was fully booked, not because of luck, but because of hustle, grit, and sheer determination.We talk about why she made the move, how she built a client base in a new country with no connections, and the strategies she uses to keep her Brisbane salon thriving without her being there day-to-day. I love a bit of hustle and seeing people get out there, build their book from scratch and doing that in another country, when you don’t have a social network, takes courage and a lot of self-belief.IN THIS EPISODE:[00:29] Mikki’s move from Brisbane to Los Angeles [02:36] The O-1 visa process and making the leap[06:24] Why LA was the right fit and finding a salon space[09:55] Getting licensed in the US[12:13] The power of hustle: flyers, posters, and ads[15:44] Building clients through Meta ads and old-school marketing[19:17] Starting over: what it feels like to build again[22:20] Differences between the US and Australian salon industry[25:00] Pricing, tipping, and client expectations[26:00] Running her Brisbane salon remotely with systems and leadership[34:54] Lessons from building structure and management teams[37:51] Learning from US salon culture and service standards[44:00] Employee entitlements vs US benefitsWant MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘  Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!Antony👉 FOLLOW US!Instagram | Facebook | Website👉 FOLLOW MIKKI AULD!Instagram | Website

I'm calling BS on the idea that hairdressing doesn't pay well. The truth? There are plenty of hairdressers earning great money - some are even in the top 5-10% of all income earners. The difference isn't about age, experience, or even how good they are doing hair. It's about productivity.In this episode, I'm addressing one of the biggest frustrations I hear from salon owners: why aren't my team members busier, earning more, and caring about the numbers like I do? The answer is simple - your team can't earn more money until they learn to produce more, and most of them have never been taught how.I'll share the difference between a regular stylist and what I call a "Super Stylist," and give you a clear next step to transform your team's performance.IN THIS EPISODE:[00:46] The biggest frustration salon owners face[01:18] Why your team isn’t busier (and why it’s not about talent)[02:34] The truth about hairdressing pay[03:50] Productivity vs. pay: what really drives income[04:30] The skills stylists never get taught[05:36] Why technical skills alone won’t make you successful[07:42] Real-world results from training your team[09:31] Why owners need to invest in their people[11:27] Why training isn’t a cost, it’s a growth strategyWant MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘  Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RESOURCES MENTIONED IN THIS EPISODE:Register here for my free upcoming masterclass: Unlocking Your Stylists’ Potential: The key to boosting Productivity and Profits in Your SalonClick here to find out more about the online Super Stylist Course - The step-by-step System for Maximising Productivity and Profits in Your Salon 👉 FOLLOW US!Instagram | Facebook | WebsiteRATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!Antony

I’ve never done an episode solely about coaching before, but as more salon owners than ever are either having a coach or wanting to become a coach, I think it’s about time. Coaching has been one of the biggest game-changers in my own career and in the lives of hundreds of salon owners I’ve worked with across more than 14 countries. Yet for many, it’s still a bit of a mystery.In this episode, I unpack what coaching is (and what it isn’t), how it’s different from mentoring, consulting, and teaching, and why it can accelerate your results in ways that books and courses alone can’t. I share stories from my own journey, both as a coach and as someone who’s been coached, and the qualities I believe you should look for (and avoid) when hiring one.If you’ve been quietly wondering whether coaching might be the right next step for you, this conversation will give you the clarity, confidence, and practical insight you need to decide. And yes, I’ll tell you exactly how you can work with me before my prices go up later this year.IN THIS EPISODE:[02:19] Coaching’s rise in the salon industry[06:55] The common thread between salon owners who seek coaching[09:41] How coaching brings clarity, confidence, and profit[11:02] What coaching is, and what it isn’t[12:22] How my experience combines mentoring and coaching[12:36] What to look for when hiring a coach[14:12] What to avoid in a coach[15:58] How I help my coaching clients grow profit without extra stress[17:38] Why you don’t need to figure it all out on your ownWant MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘  Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!AntonyRESOURCES MENTIONED IN THIS EPISODE:👉 Head here to find out more about coaching with Antony 👉 FOLLOW US!Instagram | Facebook | Website

Have you noticed that every second hairdresser you talk to these days seems to have been diagnosed with ADHD? That’s why this week I’ve invited Skye Waterson, a former academic turned ADHD coach and founder of ‘Unconventional Organisation’ onto the podcast to give us a proper crash course in understanding ADHD. Skye shares actionable tips that salon owners and stylists can implement immediately, whether you're trying to support a team member with ADHD or manage your own symptoms while running a successful business.Whether you've been diagnosed with ADHD yourself, suspect you might have it, or you've got team members who do, this conversation is essential.IN THIS EPISODE:[00:00] Welcome and introduction to ADHD in the salon industry [03:30] What causes ADHD and the genetic component [10:22] What it feels like to have ADHD - Skye's description [12:29] How dopamine works differently in ADHD brains [19:07] Main ADHD struggles in the workplace [21:24] Tips for employers and employees with ADHD [24:37] Structure vs. rigidity in salon environments [26:13] The gifts and strengths of having ADHD [33:00] Time blindness and practical salon management tips [34:40] Sensory environments - busy salons and ADHD [37:33] The link between ADHD and anxiety [39:17] What working with an ADHD coach looks like Want MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!AntonyRESOURCES MENTIONED IN THIS EPISODE:The 2 Minute Focus Formula™ - a tool to help ADHD brains cut through mental clutter and actually get started - Get it here👉 FOLLOW US!Instagram | Facebook | Website👉 FOLLOW SKYE WATERSON!Instagram |  Website | Podcast

This week, I’m picking up where Episode 304 left off, diving deeper into the practical strategies that successful salon owners use to build strong teams, great cultures, and profitable businesses.If you've ever asked yourself, "Why can't I find good people?" or "Why won't my team step up?"  this episode is for you. I'm walking you through the exact traits, systems, and standards that top-performing salons share from how they hire, to how they train, to how they reward results. These aren’t theories. These are lessons from real salons, doing real numbers, with real six-figure stylists. And the good news? You can implement them too.IN THIS EPISODE:[00:00] Welcome and recap of the Leadership Crisis and its impact[01:28] Why true leadership is in short supply[04:06] Point 1: Strong foundations and non-negotiables[06:29] Point 2: Hire for attitude and ambition[08:54] Point 3: Build systems that support your culture[11:53] Point 4: Treat your team as your second client[13:14] Point 5: Create financial security through smart pay systems[14:26] Point 6: Set performance standards and accountability[15:08] The most important word: implementation[15:26] 6 steps to start improving your culture today[19:19] The final question every salon owner needs to askWant MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘  Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!AntonyRESOURCES MENTIONED IN THIS EPISODE:If you’d like to dive deeper into what great salon leadership looks like in practice, I’ve put together a playlist of previous episodes where I talk to salon owners who are walking the talk. These are the leaders who are building strong cultures, developing high-performing teams, and leading with vision and purpose.Whether you're after inspiration or practical strategies, these episodes are a masterclass in modern salon leadership. Check out the recommended episodes below. 👇LEADERSHIP PLAYLIST:Ep 285 Meagan McCormack https://growmysalonbusiness.com/podcast/285/Ep 252 Hellen Ward https://growmysalonbusiness.com/podcast/252/Ep 244 Eric Fisher https://growmysalonbusiness.com/podcast/244/Ep 232 Martha Lynn Kale https://growmysalonbusiness.com/podcast/232/Ep 203 Michael Van Clarke https://growmysalonbusiness.com/podcast/203/Ep 176 Pedro Inchenko  https://growmysalonbusiness.com/podcast/176/Ep 141 Van Council https://growmysalonbusiness.com/podcast/141/Ep 136 David Wagner https://growmysalonbusiness.com/podcast/136/Ep 123 Oscar Cullinan https://growmysalonbusiness.com/podcast/123/ 👉 FOLLOW US!Instagram | Facebook | Website

In this week’s episode, I’m joined by Sam Kendall, CEO of SalonIQ, one of the UK’s leading salon software companies. I always enjoy conversations with tech providers because they see real data, and that means real insights into what’s happening inside salons across the industry. Sam and I talk about AI, automation, online booking, the shift towards self-employment, and the surprising number of salons still not using salon management systems.We also dive into the trends SalonIQ is seeing in average bill size, rebooking, client retention, and retail sales. Plus, we explore how software is helping drive efficiency, improve the guest experience, and even replace some front desk functions.Whether you’re tech-savvy or still relying on your appointment book and pen, this episode is a must-listen for understanding how technology is shaping the future of the salon business.IN THIS EPISODE:[00:00] Intro and welcome - Meet Sam Kendall, CEO of SalonIQ[03:12] What makes SalonIQ different[10:57] Nearly 50% of salons still don’t use software![12:16] The online booking gap and what’s holding salons back[15:08] Salon software and self-employment trends[18:40] What’s stuck post-COVID: deposits, self-check-in, AI[22:30] Is AI replacing your receptionist?[25:18] What might salons look like by 2035?[28:28] Trends in client retention, average bill, and retail[30:59] Why retention is the biggest problem in the industry[34:16] Retail: flatlining or full of potential?[38:12] E-commerce: are salons really making it work?[39:12] Frequency of visit, are we gaining ground?[41:22] Where to find out more and connect with SamWant MORE to help you GROW?📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘  Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!Antony 👉 FOLLOW US!Instagram | Facebook | Website👉 FOLLOW SALON IQ!Instagram | Website